YouTube Content Creation: A Systematic Literature Review New Methods and Resources

This academic paper presents a systematic review of research trends in audiovisual production for digital content creation on YouTube within Ibero-America from 2010 to 2021. The study analyzed scientific literature from databases like EBSCO and Scielo, focusing on resources, techniques used by creators, content preferences, audience interests, and content management strategies. Findings indicate a prevalent interest in new methods and resources in video production, with YouTube serving as a significant platform for diverse content and interaction. The research also examines factors influencing audience engagement and the professionalization of YouTube content creation.

Study Guide: Audiovisual Production for Creating Digital Content on YouTube. Systematic Literature Review

Quiz

1. What was the primary objective of this systematic review? Briefly describe the timeframe and geographical focus of the research.
2. Which four informative trends were identified in the research regarding audiovisual content creation on YouTube?
3. According to the introduction, what are some of the advantages of the YouTube platform for creators of digital content?
4. Describe the three main aspects of content creation on YouTube that León (2018) considered significant and relevant.
5. What did the study by Muñoz (2018) indicate regarding the type of audiovisual production that tends to receive greater audience reactions on YouTube?
6. How has the “YouTube Partners” program influenced content creators, according to the text?
7. What were the main inclusion and exclusion criteria used for selecting articles for this systematic review?
8. Name the three databases used to conduct the literature search for this review. What were the initial and final numbers of articles considered?
9. According to the results, what were the most frequent years and the primary country of publication for the reviewed articles?
10. Briefly outline the four phases involved in the process of creating a YouTube video according to León (2018), as described in the “Description of Resources and Techniques” section.

Quiz Answer Key

1. The primary objective of this systematic review was to document the research trends in audiovisual production applied to the creation of digital content for the YouTube platform. The research considered the period between 2010 and 2021 and focused on Ibero-America.
2. The four informative trends identified were: resources and techniques employed by content creators, types of content and subject matter preferred by users, strategies for content management, and audiences interested in YouTube content creation.
3. The advantages of YouTube include its large user base, its capacity to transfer different media formats, the space it offers for social interaction, and the accessible and intuitive tools for creating audiovisual content, allowing creators to manage their own channel and develop production skills.
4. León (2018) considered the treatment of image and sound, the use of resources to communicate a message, and the correct understanding of the YouTube platform as the most significant and relevant aspects of content creation.
5. The study by Muñoz (2018) indicated that there is a preference for live streaming as a type of audiovisual production because it generates greater reactions among the audience.
6. The “YouTube Partners” program has benefited YouTube content creators through the “monetization” of their videos, having a positive impact on essential aspects such as how they communicate with their audience, the scenography, and the topics they address.
7. The main inclusion criteria were articles published between 2010 and 2021, articles written in Spanish, and academic publications in scientific journals. The exclusion criteria included articles in a language other than Spanish and articles published outside the selected range of years.
8. The three databases used were EBSCO, Scielo, and Dialnet. The initial search yielded 2,164 academic publications, which was refined to 15 articles after the screening process.
9. The results indicated that the largest number of articles were published between 2017 and 2020, and the country where most texts were published was Spain, representing 80% of the reviewed articles.
10. According to León (2018), the four phases of creating a YouTube video are: the creation of the idea and the “differentiat” strategy (pre-production), filming with a focus on technical aspects and scripts (production), editing and post-production using complementary software, and finally, displaying and dissemination, considering video titles, thumbnails, and popularity strategies.

Essay Format Questions

1. Discuss the evolution of research trends in audiovisual production for YouTube content creation between 2010 and 2021, as identified in this systematic literature review. What were the key areas of focus and how did they change over this period?
2. Analyze the interplay between content creators, the YouTube platform’s features, and audience preferences in shaping the landscape of digital content creation, drawing upon the findings of this review.
3. Critically evaluate the methodologies employed in the studies included in this systematic review. What are the strengths and limitations of focusing solely on Spanish-language academic publications within the Ibero-American context for understanding global trends in YouTube content creation?
4. Based on the research trends identified, what recommendations can be made for aspiring or established YouTube content creators to enhance their production quality, audience engagement, and content strategy?
5. Explore the economic and social implications of the professionalization of YouTube content creation, as suggested by the increasing focus on production quality, monetization strategies, and audience interaction highlighted in this literature review.

Glossary of Key Terms

• Audiovisual Production: The process of creating content that incorporates both visual and auditory elements, such as videos, films, and multimedia presentations.
• Digital Content: Information or entertainment created and distributed through electronic media, including text, images, audio, and video.
• YouTube: A global online video-sharing platform where users can upload, view, and interact with videos.
• Systematic Review: A type of literature review that aims to identify, select, critically appraise, and synthesize all high-quality research evidence relevant to a specific research question.
• Literature Review: A comprehensive summary of previous research on a topic, used to identify gaps, consistencies, and controversies in the existing body of knowledge.
• Ibero-America: A region comprising the Spanish-speaking countries of the Americas and the Iberian Peninsula (Spain and Portugal). In this context, likely focuses on Spanish-speaking countries.
• PRISMA Methodology: Preferred Reporting Items for Systematic Reviews and Meta-Analyses; a set of evidence-based minimum set of items for reporting in systematic reviews and meta-analyses.
• Content Creator: An individual or entity that produces and shares digital content online.
• Monetization: The process of earning revenue from online content, often through advertising, sponsorships, or subscriptions.
• Content Management: The process of plan

YouTube Audiovisual Production Trends (2010-2021)

Briefing Document: Research Trends in Audiovisual Production for YouTube Content Creation (2010-2021)

Date: October 26, 2023 Source: “Audiovisual Production for Creating Digital Content on YouTube. Systematic Literature Review” (Excerpts from “01.pdf”, Proceedings of the 2022 International Conference on International Studies in Social Sciences and Humanities) Authors: Fabrizio Rhenatto Arteaga-Huaracaya, Adriana Margarita Turriate-Guzmán, and Melissa Andrea Gonzales-Medina

1. Executive Summary:

This document summarizes the key findings of a systematic literature review that aimed to document the research trends in audiovisual production applied to the creation of digital content for the YouTube platform in Ibero-America between 2010 and 2021. The review analyzed 10 scientific articles identified through a rigorous search process using the PRISMA methodology and various academic databases. The main themes identified include the resources and techniques employed by content creators, the types of content and subject matter preferred by users, strategies for content management, and audience interests in YouTube content creation. The study highlights the professionalization of YouTube content creation and the increasing sophistication in audiovisual production techniques.

2. Main Themes and Important Ideas/Facts:

• Growth and Importance of YouTube: The review acknowledges YouTube’s significant growth, noting that by the end of 2021, it had 2.56 billion users and facilitated the transfer of various formats, including live streaming, podcasts, and audiobooks. The platform offers tools for monetization and network management, making it an “ideal scenario for including transmedia and cross-media storytelling.”
• Evolution of Audiovisual Production on YouTube: Research indicates increasing interest in new methods across all phases of video production. Technological progress has enabled producers to explore new tools for managing audiovisual material, especially in post-production. The audiovisual language of YouTubers is characterized by elements like shot type, appearance of people, image superimposition, dynamic editing, and the use of text, music, and effects.
• Resources and Techniques Used by Content Creators: The initial trend analysis revealed four informative trends, with one focusing on the “resources and techniques employed by content creators.” According to León (2018), the creation of a YouTube video involves four phases: pre-production (idea creation), filming (technical aspects and scripts), post-production (editing and complementary software like Movie Maker or iMovie), and display/dissemination (titling, thumbnails, and SEO strategies using keywords and hashtags).
• Types of Content and Subject Matter Preferences: Another identified trend pertains to the “types of content and subject matter preferred by users.” Avila and Avila (2019) suggest that media content posted on YouTube is a preferred option for the audience. Fabara et al. (2017) found that audiences generally prefer entertainment content such as comedy, video clips, and tutorials.
• Strategies for Content Management: The review also explored “strategies for content management on YouTube.” Delgado (2016) conducted a study analyzing the audiovisual production of the “Extremoduro” music genre on YouTube, noting aspects such as technical quality and publication continuity as crucial for successful audiovisual material. Lindsay Stirling’s channel strategically uses the tools offered by YouTube to optimize the development and dissemination of video clips.
• Audience Interest in YouTube Content Creation: Understanding “audience interests in YouTube content creation” is another key theme. Barredo, Pérez, and Aguaded (2021) found a relationship between education and the production of audiovisual content. The study by Muñoz (2018) on the viral video #LADY100PESOS indicated that production techniques focusing on viral potential aim to motivate public reactions and increase the content’s popularity.
• Professionalization of YouTube Content Creation: The research suggests a trend towards greater professionalism in YouTube productions. Fabara, Poveda, Moncayo, Soria, and Hinojosa (2017) emphasized the ideal types of production for a YouTube channel are tutorials and web series. Ávila and Ávila (2019) point out that sensationalist content receives more public reaction, but the audience of the YouTube platform does not exclusively like sensationalist content, suggesting a need for positive viewer interactions.
• Monetization and Creator Incentives: YouTube provides economic incentives for creators to improve their content development process. The “YouTube Partners” program has positively impacted content creators by offering monetization for their videos, considering aspects like audience, scenography, and topics.
• Impact of Public Figures and Content Characteristics: Delgado (2016) noted that when a public figure is involved in audiovisual production, their acceptance and the number of views are not always related to the diversity of topics offered by the creator. Factors like the popularity of “YouTubers” can be an influential factor, although higher quality is still important.
• Search Engine Optimization: The review highlights the importance of YouTube’s search engine, which tracks keywords in comments, descriptions, and titles. Orduña-Malea, Font-Julián, and Ontalba-Ruipérez (2020) found that a significant percentage of videos collected using specific queries were unrelated to the pandemic, indicating the challenges in targeted searches.
• Training and Skill Development: Producing high-quality audiovisual pieces on YouTube often depends on the training received by the creator. Professional content creators tend to attract greater audience acceptance and intervention, often eliciting more opinions through comments.

3. Key Quotes:

• “By the end of 2021, YouTube had 2.56 billion users [1]. Its peak caused different media to transfer their formats to this platform in order to benefit from it [2]. This social network offers a space for storing and broadcasting videos, live streaming events, and adapting audiovisual content, such as audiobooks or podcasts through organization and editing tools. These include playlists, chat rooms, the possibility of monetizing views, or including network management strategies to strengthen the reach of audiovisual products, such as keywords or hashtags [3].”
• “Research on trends and updates in the process of making digital content provides evidence that there is more interest in applying new methods in the various phases involved in the production of a video.”
• “According to León (2018), the process of creating a YouTube video involves four phases. First, pre-production involves the creation of the idea and the ‘differentiat’ strategy [4]. Secondly, filming concentrates the technical aspects of recording and the application of scripts or guidelines. Thirdly, post-production is characterized by editing, using complementary software such as Movie Maker or iMovie. It also takes into account the implementation of visual and sound effects, such as the use of 2D graphics and various sound effects.”
• “According to Avila and Avila (2019), media content posted on YouTube is one of the most preferred by the audience because it generates different reactions and obtains a large number of views; however, it receives both positive and negative interactions [9].”
• “The ‘YouTube Partners’ program has benefited YouTube content creators through the ‘monetization’ of their videos because it has had a positive impact on essential aspects such as the way they communicate with their audience, the scenography, and the topics they address in their videos, intending to achieve the professional growth of their channels [11].”
• “Regarding, Delgado (2016) tells us that the acceptance of audiovisual content and the number of views they get from the public is not always related to the diversity of topics that a creator may offer their channel, but, in most cases, an influential factor can be the popularity of these “YouTubers” [14].”
• “Therefore, there may be cases in which videos that are not related to the search may appear. This scenario is evidenced in the research by Orduña-Malea, Font-Julián, and Ontalba-Ruipérez (2020), whose metric analysis revealed that “the YouTube API returned videos that were unrelated to Covid-19. 54.2% of the videos collected (using specific queries) were unrelated to the pandemic.” [15]”

4. Conclusion:

This systematic review provides valuable insights into the evolving landscape of audiovisual production for YouTube content creation in Ibero-America between 2010 and 2021. The findings highlight a clear trend towards greater sophistication and professionalism in content creation, influenced by user preferences, platform features, and the pursuit of audience engagement and monetization. The research underscores the importance of understanding various aspects of the production process, from technical execution to content strategy and audience interaction, for success on the YouTube platform. While the review identified key trends, it also notes the limited number of articles specifically focused on audiovisual production for YouTube within the defined scope and time frame, suggesting potential areas for future research.

YouTube Content Creation: Ibero-American Audiovisual Production Trends

Frequently Asked Questions: Audiovisual Production for Creating Digital Content on YouTube

• What was the primary objective of the systematic literature review conducted? The main objective was to document the research trends in audiovisual production specifically applied to the creation of digital content for the YouTube platform within the Ibero-American context between 2010 and 2021.
• What key methodological approach was used in this review to identify relevant research? The review adopted the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology for the selection of scientific literature. It involved searching the EBSCO, Scielo, and Dialnet databases using specific keywords related to audiovisual production and YouTube content creation, followed by a two-phase screening process based on predefined inclusion and exclusion criteria.
• According to the research, what are the four informative trends observed in the resources and techniques used by YouTube content creators? The four informative trends identified were: resources and techniques employed by content creators, types of content and subject matter preferred by users, strategies for content management, and audiences interested in YouTube content creation.
• What are some of the technical and artistic aspects that YouTube content creators need to consider in their audiovisual productions? Content creators need to consider technical aspects such as recording quality, editing, and the use of software. Artistically, they should focus on the type of shot, the number of people appearing in the video, the superimposition of images or videos, dynamic editing effects, the use of text, music, sound effects, silence, voiceover, and channel statistics to structure their content effectively.
• How has YouTube as a platform influenced the diversification of digital content? YouTube has enabled the diversification of content by providing a platform where creators can produce and consumers can access a wide variety of videos according to their preferences. This necessitates that creators investigate different content formats and adapt their production style to resonate with their target audience.
• What are some strategies YouTube creators employ for content management to increase audience engagement and visibility? Strategies include focusing on video titles, thumbnails, and popularity trends; optimizing content positioning through keywords and hashtags; maintaining a consistent publication continuity; and analyzing audience preferences to tailor content that motivates public reactions and generates positive viewer interactions.
• What role do audience preferences and interactions play in the success of YouTube content creation? Understanding and catering to audience preferences is crucial for motivating viewership and achieving positive interactions, such as comments and likes. Creators need to be mindful of the type of content audiences prefer, the length of videos they are willing to watch, and the communication style that resonates with them to foster a connection and encourage engagement.
• What were some of the limitations identified in the research regarding the available literature on audiovisual production for YouTube in the Ibero-American context? The research identified a limited number of articles and topics directly addressing audiovisual production for YouTube in the Ibero-American region between 2010 and 2021. Additionally, some articles lacked complete information, were not specific to the research question, or were published in languages other than Spanish.

YouTube Audiovisual Production: Trends and Practices

The source discusses audiovisual production primarily in the context of creating digital content for YouTube. This systematic literature review aimed to document research trends in audiovisual production applied to YouTube content creation in Ibero-America between 2010 and 2021.

Here are some key aspects of audiovisual production discussed in the source:

• Objective: The objective of research in this area is to understand and document trends in how audiovisual production is applied to create digital content specifically for the YouTube platform.
• Platform Significance: YouTube has become a significant platform for transferring formats and adapting audiovisual content, offering tools for editing, monetization, and audience interaction. It is considered an ideal scenario for transmedia and cross-media storytelling, favoring interaction between users.
• Production Process: The creation of a YouTube video involves several phases. León (2018) identified four phases:
• Pre-production: Creation of the idea and the ‘differentiat’ strategy.
• Filming: Focus on the technical aspects of recording and applying scripts or guidelines.
• Post-production: Characterized by editing, using complementary software like Movie Maker or iMovie, and incorporating elements like 2D graphics and various sound effects. Conceptual videos might experience confusion during post-production if animation techniques and visual effects differences are not clearly marked.
• Display and Dissemination: Involves choosing video titles, thumbnails, and popularity strategies, prioritizing content positioning through keywords and hashtags.
• Technical Aspects: Research emphasizes the importance of technical elements in audiovisual production for YouTube. Pattier (2021) notes that the audiovisual language of YouTubers includes the type of shot, the type of angle, the number of people appearing in the video, the superimposition of images or videos, and the dynamic editing effects, as well as the use of text, music, effects, silence, voiceover, and channel statistics. Sedaño (2020) also points out the possibility of experimenting with a variety of audiovisual techniques, especially applied to the post-production phase.
• Diversification of Production Types: YouTube has enabled the diversification of content, with a wide variety of production types available to help creators make audiovisual products, such as streaming, vlogs, and documentaries. Muñoz (2018) indicated a preference for live streaming as a type of audiovisual production because it generates more reactions.
• Professionalism: There’s a trend towards greater professionalism in audiovisual production for YouTube. Professional creators tend to attract greater audience acceptance and intervention in their productions.
• Economic Incentives: YouTube supports its creators through economic incentives to improve content development, benefiting content creators through the “YouTube Partners” program and the “monetization” of their videos. This has a positive impact on essential aspects like the way they communicate with their audience, the scenography, and the topics they address.
• Audience Preferences: Understanding audience preferences is crucial. Fabara et al. (2017) found that audiences generally prefer content related to entertainment genres like comedy, video clips, and tutorials. They also tend to select YouTube videos to consume based on peer recommendations and abandon content that is long and less entertaining. Sensationalist content can receive more reactions but may not be preferred by the broader YouTube audience. The audience’s interest in creating and sharing audiovisual productions is also growing, particularly among young people.
• Content Management Strategies: Effective content management includes understanding audience preferences for content and format, creating audiovisual pieces that the audience likes, and using language and expressions that create a connection with the user.
• Training and Skills: Creating high-quality audiovisual pieces often depends on the training received by the creators. YouTubers who become prosumers are focusing on deepening the technical aspects necessary for planning, elaborating, and treating their productions.

In conclusion, the source highlights that audiovisual production for YouTube is a dynamic field influenced by technological progress, evolving audience preferences, platform features, and a growing trend towards professionalization. Research in this area focuses on understanding these trends and documenting the strategies and techniques employed by content creators to produce engaging digital content.

YouTube Digital Content Creation: Ibero-American Trends

The source primarily discusses digital content within the specific context of audiovisual production for the YouTube platform. This systematic literature review aimed to understand the research trends related to the creation of digital content on YouTube in Ibero-America between 2010 and 2021.

Here are some key aspects of digital content discussed in the source, specifically concerning YouTube:

• Definition and Examples: In the context of YouTube, digital content refers to the audiovisual products created and uploaded to the platform. Examples include fan communities, animations, interviews, podcasts, tutorials, live streaming events, vlogs, and documentaries. The platform has enabled the diversification of such content.
• Creation Process: The creation of YouTube digital content involves a structured process that can be broken down into phases. León (2018) identified four phases:
• Pre-production: This involves the initial idea generation and the development of a unique strategy to make the content stand out.
• Filming: This phase concentrates on the technical aspects of recording the audiovisual material, often utilizing scripts or guidelines.
• Post-production: Editing is a crucial part of this stage, often utilizing software like Movie Maker or iMovie, and incorporating visual and sound effects. Meticulous editing is considered a key element for audience acceptance.
• Display and Dissemination: This final phase includes selecting effective video titles and thumbnails, as well as employing popularity strategies that leverage keywords and hashtags to improve content visibility.
• Influencing Factors on Content Creation: Several factors influence the creation and reception of digital content on YouTube:
• Content Creator Techniques: Creators use various techniques to make their content viral and attract audience attention.
• Audience Preferences: Understanding what the audience prefers is critical. Research suggests that audiences favor entertainment content like comedy, video clips, and tutorials. They also rely on recommendations and tend to abandon longer, less engaging content.
• Platform Features: YouTube provides various tools and features for content creators, including editing capabilities, monetization options, and network management strategies. The platform’s design encourages interaction between users.
• Professionalization: There is a growing trend towards greater professionalism in the creation of digital content on YouTube, with professional creators often achieving greater audience acceptance. This involves deepening technical skills in planning and production.
• Economic Incentives: YouTube’s “Partner Program” and video monetization offer economic incentives for creators to improve their digital content, impacting aspects like communication, scenography, and topic selection.
• Research Trends: Research in Ibero-America between 2010 and 2021 focused on documenting the trends in audiovisual production applied to the creation of digital content for YouTube. This included analyzing resources and techniques used by content creators, types of content and subject matter preferred by users, content management strategies, and audience interests.
• Impact of Content: The quality and characteristics of digital content significantly impact its performance on YouTube. Factors like technical quality, production continuity, and strategic management are crucial for audience engagement and the success of a YouTube channel.

In summary, the source emphasizes that digital content on YouTube is a multifaceted concept shaped by the platform’s features, content creator practices, evolving audience preferences, and a growing trend towards professional production. Research in this area seeks to understand these dynamics and identify the key factors influencing the creation and consumption of audiovisual digital content on YouTube.

The YouTube Platform: Content Creation and Consumption

The source extensively discusses the YouTube platform as a central element in the creation and consumption of digital content. Here’s a breakdown of the key aspects of the YouTube platform highlighted in the text:

• Significance and Scale: By the end of 2021, YouTube had 2.56 billion users, marking it as a significant platform for transferring various content formats. It serves as a crucial social network that offers space for storing and broadcasting videos, live streaming events, and adapting audiovisual content like audiobooks and podcasts. As of June 23, 2022, records indicated 572,011 videos and 114,282 channels on YouTube.
• Tools and Features for Creators: YouTube provides advantages to creators by offering them their own channel with accessible and intuitive tools for creating audiovisual content. These tools include options for editing, the possibility of monetizing views, and network management strategies to strengthen the reach of audiovisual products through keywords and hashtags. The platform has enabled the diversification of content, making it possible for users to create and consume videos according to their preferences.
• Ideal Scenario for Content Creation: The source positions YouTube as an ideal scenario for including transmedia and cross-media storytelling due to its ability to favor interaction among users and the creation of derivative content that extends a story.
• Influence on Audiovisual Production: YouTube has significantly influenced audiovisual production by becoming a key platform for content development. Content creators on digital platforms like YouTube have implemented structured procedures in their audiovisual content production. The platform allows for experimentation with audiovisual techniques, particularly in the post-production phase.
• Audience Engagement and Preferences: YouTube’s structure allows content creators to shape their content in ways that attract and retain their audience. Features like frequency of uploads, YouTuber personality, integration with other networks, YouTube channel tools (home panel, channel art, comments, playlists, community, store function), all help to structure content for the audience. The platform generates different views and obtains both positive and negative interactions from the audience. Youth nowadays are prominent consumers of new types of content on YouTube, with music videos and promotional videos being among the most prominent.
• Economic Ecosystem: YouTube supports its creators through economic incentives for improving content development. The “YouTube Partners” program has benefited content creators through the “monetization” of their videos, impacting how they communicate, their scenography, and the topics they cover. This suggests that the platform fosters a professionalization of content creation.
• Content Management on YouTube: YouTube is considered a database where the public can access a large amount of content. YouTube channels are seen as ideal formats to attract a target audience. Effective content management on the platform involves keeping up with audience preferences for content and format, creating appealing audiovisual pieces, and using communication styles that resonate with users.
• Research Focus: Academic research, as highlighted in the systematic review, focuses on understanding the trends in audiovisual production applied to the creation of digital content on the YouTube platform. This includes analyzing the resources and techniques used, content preferences, management strategies, and audience interests within the YouTube ecosystem.

In summary, the YouTube platform is presented as a powerful and multifaceted environment for the creation, distribution, and consumption of audiovisual digital content. It offers creators a range of tools and opportunities while being significantly shaped by audience preferences and evolving production techniques. The platform’s economic model and features encourage a degree of professionalism among content creators. Academic research recognizes YouTube as a crucial area for studying trends in digital content and audiovisual production.

YouTube Content Creators: Production, Strategies, and Professionalization

The sources provide several insights into Content Creators, particularly those who produce audiovisual material for the YouTube platform.

• Definition and Role: The source indicates that content creators on digital platforms like YouTube are actively involved in the production of their audiovisual content. YouTube has become a preferred social network for content creators to disseminate their material.
• Production Process: Research on trends in making digital content reveals that content creators follow a production procedure for their audiovisual content. León (2018) outlines four phases that content creators typically engage in: pre-production (idea generation and strategy), filming (technical recording), post-production (editing and effects), and display/dissemination (titling, thumbnails, and popularity strategies using keywords and hashtags). Meticulous and attractive editing is considered a key element for audience acceptance of a content creator’s work.
• Techniques and Strategies: Content creators employ various techniques to make their content viral and attract audience attention. They focus on creating content that will motivate public reactions. For example, some YouTubers use production techniques that emphasize sensationalist content to generate more reactions. Content creators need to investigate the different types of content available on YouTube to focus their production style and adapt to what is most appreciated by their audience. They also need to consider the preferences of the audience regarding audiovisual formats, such as “click bait” content and short films. Furthermore, content creators are increasingly focusing on deepening the technical aspects necessary for planning, elaboration, and treatment of their productions.
• Motivation and Goals: For many seeking to become YouTubers, the goal is to manage their own channel and have accessible tools for creating audiovisual content. Content creators are often interested in learning the steps involved in production. They also strive to create quality content and understand the importance of elements like titles and thumbnails. The proper selection of discourse, type of production, and format can represent a content creator’s ability to interact with the subject matter effectively, leading to greater audience acceptance.
• Audience Relationship: Content creators must consider the audience throughout the creation process. They need to understand the types of content and format the audience prefers to create appealing audiovisual pieces. Understanding audience preferences and interactions (positive and negative) is crucial for a content creator’s success. Some research indicates that audiences prefer content related to entertainment, such as comedy, video clips, and tutorials. Content creators aim to achieve positive viewer interactions.
• Professionalization: The source suggests a trend towards greater professionalism among content creators. This involves acquiring a correct understanding of the YouTube platform and focusing on technical quality and production continuity. Professional creators tend to attract greater audience acceptance and intervention in their productions.
• Economic Factors: YouTube supports its creators with economic incentives through the “YouTube Partners” program, which allows for video monetization. This program has positively influenced how content creators communicate, their scenography, and the topics they address, encouraging professional growth.

In our previous discussion, we noted that YouTube provides various tools for content creators, including editing capabilities and monetization options [Me]. The source further elaborates on how these features and the economic ecosystem influence content creators’ practices and motivations. The increasing professionalism observed in content creation on YouTube aligns with the platform’s evolution into a significant space for digital content production, as we discussed earlier [Me].

YouTube Digital Content Creation: Ibero-American Research Trends

The sources highlight several research trends concerning audiovisual production for digital content creation on the YouTube platform. The primary objective of the systematic review presented in the source is to document these research trends in Ibero-America between 2010 and 2021.

Here are the key research trends identified:

• Resources and Techniques Employed by Content Creators: Research has focused on the tools, software (like Movie Maker and iMovie), and methods that content creators utilize in the creation process. This includes examining the four phases of video production as outlined by León (2018): pre-production, filming, post-production, and dissemination. Studies also analyze the application of scripts or guidelines and the use of animation techniques and visual effects. Furthermore, research delves into the increasing focus on the technical aspects of planning, elaboration, and treatment of YouTube productions.
• Types of Content and Subject Matter Preferred by Users: Another significant research trend involves understanding the kind of content that YouTube users prefer and consume. This includes analyzing the popularity of different formats like “click bait” content, short films, music videos, and promotional videos. Studies also investigate if users prefer entertainment genres such as comedy, video clips, and tutorials. Research in this area aims to identify what type of content is most likely to attract and retain audience attention.
• Strategies for Content Management on YouTube: Research also explores the various approaches and tactics used to manage content effectively on the YouTube platform. This includes understanding how creators use keywords and hashtags, titles and thumbnails, and strategies for the development and dissemination of video clips to optimize channel growth. The role of channel features like the home panel, channel art, comments, and playlists in structuring content for the audience is also considered.
• Audiences Interested in YouTube Content Creation: Understanding the characteristics and preferences of the audience is a crucial research trend. Studies analyze the relationship between the production of videos and audience education and how factors like YouTuber personality and engagement influence audience interaction. Research also examines how sensationalist content can generate more reactions from the public and the impact of audience feedback (positive and negative) on content creators.

Beyond these four main trends, the source highlights other areas of research:

• Influence of YouTube on Audiovisual Production: Research explores how YouTube has impacted traditional media and the evolution of audiovisual language. Studies analyze how the platform enables experimentation with audiovisual techniques, especially in post-production.
• Economic Aspects of Content Creation: The impact of YouTube’s monetization programs, like the “YouTube Partners” program, on content creators’ practices and professional growth is also a subject of research.
• YouTuber Language and Communication: Some research focuses on the specific communication styles and language used by YouTubers, including the analysis of aggressive expressions in gameplay narration and the effectiveness of different discourse types.
• YouTube as a Social and Marketing Platform: Research also investigates how companies and brands use YouTube and other social networks for their communication and marketing efforts.

The systematic review itself utilized a rigorous methodology, adapting the PRISMA guidelines for the selection and analysis of relevant scientific literature published between 2010 and 2021. This methodological approach is a research trend in itself, indicating an academic interest in systematically understanding the evolving landscape of audiovisual production on YouTube. The findings of this review contribute to understanding the key areas that have been the focus of scholarly inquiry in this field.

By Amjad Izhar
Contact: amjad.izhar@gmail.com
https://amjadizhar.blog

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