In the ever-competitive digital world, a website without strategic planning is like a ship without a compass — it might float, but it won’t reach its destination. As more businesses recognize the power of online visibility, the importance of SEO-focused website planning has grown exponentially. Designing a website today isn’t merely an artistic exercise; it is a meticulous, research-driven process aimed at attracting, engaging, and converting visitors.
A well-structured website acts as the backbone of your brand’s online presence. It should be architected with search engines in mind from the outset, ensuring that each page serves a specific purpose and contributes to your overall SEO strategy. Scholars like Rand Fishkin emphasize that “SEO is not about gaming the system anymore; it’s about learning how to play by the rules to create long-term value” (Lost and Founder, 2018). This philosophy underscores the importance of deliberate planning rather than after-the-fact optimization.
By understanding the needs of your target audience and the intricacies of search engine algorithms, you can craft a website that ranks higher and resonates deeply with users. Books such as SEO 2023 by Adam Clarke and The Art of SEO by Eric Enge et al. provide essential guidance on how a solid foundation paves the way for sustainable growth. Let’s explore the critical steps that will help you create a website built for SEO success from day one.
1- Define Your Website Goals
Before you write a single line of code or choose a template, it’s essential to establish clear goals for your website. Are you aiming to generate leads, showcase a portfolio, or sell products? Setting well-defined objectives helps shape the site’s architecture and content strategy, ensuring that all efforts align with measurable outcomes. By clarifying your goals, you can prioritize which keywords to target, how to structure your content, and which user actions to encourage.
A strategic approach grounded in purpose ensures your website supports business growth and brand positioning. As Peter Drucker famously said, “What gets measured gets managed,” highlighting the importance of defining objectives before execution. Refer to Measure What Matters by John Doerr for insights on setting and tracking objectives effectively.
2- Conduct Comprehensive Audience Research
Understanding your audience is at the core of any successful SEO strategy. You need to know not just who they are, but also their online behavior, search habits, and pain points. Conducting surveys, analyzing analytics data, and studying competitor audiences can reveal crucial insights. This understanding allows you to tailor your messaging and content to answer specific questions and solve real problems.
By creating detailed buyer personas, you can shape your website’s structure and content flow to match user intent. Brian Clifton in Advanced Web Metrics with Google Analytics suggests that insights drawn from audience data provide a roadmap for content that truly connects. When your content resonates, it naturally earns backlinks, improves dwell time, and boosts organic rankings.
3- Perform Thorough Keyword Research
Keyword research is the linchpin of effective SEO. By identifying high-volume, low-competition keywords relevant to your niche, you can guide your content strategy and site structure. Tools such as Ahrefs, SEMrush, and Google’s Keyword Planner provide invaluable data on what your potential customers are searching for and how they phrase their queries.
Selecting the right keywords is akin to choosing the correct keys to unlock doors of opportunity. Avoid the pitfall of targeting overly broad terms that will drain resources with minimal returns. Instead, focus on long-tail keywords that reflect specific user intent. Refer to Keyword Research for SEO by Kristina Azarenko for in-depth strategies.
4- Analyze Competitor Websites
Competitor analysis is not about imitation; it’s about inspiration and differentiation. By studying your top competitors’ websites, you can identify strengths to emulate and weaknesses to avoid. Examine their site architecture, keyword strategies, backlink profiles, and content quality. This analysis helps you understand what works in your industry and where you can stand out.
Incorporating findings from competitor analysis into your website planning ensures you stay one step ahead. As Sun Tzu wrote in The Art of War, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” This wisdom applies directly to the digital battlefield of SEO.
5- Develop a Clear Site Architecture
A well-planned site architecture improves crawlability, enhances user experience, and boosts your SEO performance. Organize content hierarchically with logical categories and internal linking to make it easy for search engines and users to navigate. A flat site structure — where important pages are accessible within a few clicks from the homepage — helps distribute link equity effectively.
By planning your architecture upfront, you avoid the chaos of retrofitted navigation and messy redirects later. As explained in Information Architecture for the World Wide Web by Rosenfeld and Morville, strong architecture is fundamental to usability and findability — two critical SEO pillars.
6- Create a Content Strategy Blueprint
A robust content strategy ensures your website consistently delivers value to visitors while supporting your SEO goals. Plan content types (blogs, videos, guides, case studies) around keyword opportunities and audience needs. An editorial calendar helps maintain regular publishing and keeps content aligned with business objectives.
Content is often described as the “king” in digital marketing for good reason. Quality content earns backlinks, enhances authority, and drives engagement. Refer to Content Strategy for the Web by Kristina Halvorson for practical frameworks on planning, creating, and governing content effectively.
7- Optimize for Mobile Experience
With mobile devices driving the majority of web traffic, designing for mobile is no longer optional. Responsive design ensures your site looks and functions well across various devices and screen sizes. Google’s mobile-first indexing makes mobile optimization a critical SEO factor, affecting both rankings and user satisfaction.
A seamless mobile experience reduces bounce rates and increases conversion potential. As Luke Wroblewski emphasizes in Mobile First, prioritizing mobile design from the outset results in simpler, faster, and more focused user experiences that benefit all visitors.
8- Plan URL Structure and Navigation
A clean, logical URL structure aids both users and search engines in understanding your site’s hierarchy. URLs should be descriptive, concise, and include target keywords when possible. Similarly, intuitive navigation ensures visitors can easily find what they need, enhancing usability and session duration.
Complex or cluttered navigation frustrates visitors and leads to higher abandonment rates. Jakob Nielsen, a pioneer in web usability, has repeatedly stressed that “users spend most of their time on other websites” — so your navigation should follow conventions to avoid cognitive overload. Check Don’t Make Me Think by Steve Krug for practical navigation principles.
9- Design for Fast Loading Times
Page speed is a confirmed ranking factor and a critical user experience element. Slow-loading pages can frustrate visitors and lead to high bounce rates. Optimize images, leverage caching, and minimize unnecessary scripts to ensure lightning-fast load times.
A speedy website also signals professionalism and attention to detail. As Google’s John Mueller often reminds, “Fast sites make users happy,” which directly contributes to higher SEO performance. High Performance Websites by Steve Souders is an excellent resource on optimizing site speed.
10- Integrate Schema Markup
Schema markup enhances how your content appears in search results by providing additional context to search engines. This can result in rich snippets, which improve click-through rates and make your listing more attractive. Implementing schema requires careful planning and technical expertise but yields significant rewards.
Structured data is an underutilized SEO tactic that can differentiate your website in crowded SERPs. Refer to SEO 2023 by Adam Clarke and Google’s official documentation to learn about different schema types and best practices.
11- Prioritize Security (HTTPS)
Security is no longer optional — it’s a fundamental trust signal for both users and search engines. Implementing HTTPS ensures data encryption, protecting user information from interception. Google has confirmed that HTTPS is a ranking factor, emphasizing its importance for SEO.
Visitors are more likely to engage with and share secure websites. According to Web Security for Developers by Malcolm McDonald, a secure site also prevents vulnerabilities that could lead to penalties or deindexing. Trust and safety form the bedrock of long-term SEO success.
12- Build a Robust Internal Linking Strategy
Internal linking helps distribute page authority, improve crawlability, and guide users toward high-value content. When planned properly, it strengthens topic clusters and supports a coherent content strategy. Each internal link should have relevant anchor text and add contextual value.
An effective internal linking structure keeps users engaged and signals to search engines which pages are most important. As recommended in SEO for Growth by John Jantsch, think of your website as a city map where internal links are the roads connecting key destinations.
13- Plan for Regular Content Updates
Search engines favor websites that stay current. Outdated content can harm credibility and reduce rankings. Planning for regular updates ensures your content remains relevant, accurate, and optimized for new keyword opportunities.
An editorial calendar helps track updates and prioritize high-impact content. As noted by Avinash Kaushik in Web Analytics 2.0, “Content is not a one-time event; it is a continuous conversation.” Regular updates keep your website alive in the eyes of both users and algorithms.
14- Plan for Link-Building Initiatives
Earning high-quality backlinks remains one of the most impactful SEO strategies. Incorporate outreach campaigns, guest posting, and partnerships into your website plan to build authoritative links. This should be a long-term effort rather than a one-off tactic.
Building relationships within your industry leads to organic link acquisition and greater online authority. In The Art of SEO, Eric Enge emphasizes that “Link building is human-to-human marketing,” underscoring the importance of authenticity and value.
15- Prepare Analytics and Tracking
Establishing analytics tools like Google Analytics and Google Search Console at the planning stage allows you to track performance from day one. Define key performance indicators (KPIs) aligned with your goals to measure success accurately.
Continuous data monitoring enables you to adapt strategies and respond to changing user behavior. As W. Edwards Deming stated, “Without data, you’re just another person with an opinion.” For practical advice on metrics, see Lean Analytics by Alistair Croll and Benjamin Yoskovitz.
16- Design with Accessibility in Mind
Accessibility ensures your website can be used by people with diverse abilities, including those with visual, auditory, or motor impairments. This not only expands your audience but also supports SEO, as search engines favor accessible websites.
Following Web Content Accessibility Guidelines (WCAG) from the outset helps avoid costly redesigns and potential legal issues. Sharron Rush’s Universal Design for Web Applications provides comprehensive guidance on building inclusive digital experiences.
17- Plan a Strong Call-to-Action (CTA) Strategy
Effective CTAs guide users toward desired actions, whether signing up for a newsletter or making a purchase. Plan CTAs that are clear, compelling, and contextually appropriate for each page. Their design, placement, and copy should all be carefully considered to maximize conversions.
A website without strategic CTAs is like a story without a climax — it lacks resolution. As emphasized by Robert Cialdini in Influence: The Psychology of Persuasion, persuasive design relies on clear, emotionally resonant prompts that move people to act.
18- Prepare for Social Media Integration
Social media integration extends your website’s reach and enhances brand visibility. By planning for social sharing buttons, embedded feeds, and cross-platform promotion, you enable visitors to easily share your content, driving referral traffic and potential backlinks.
Integrated social signals also support SEO indirectly by increasing content engagement and brand mentions. Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook provides a detailed look at aligning social media with content strategy for maximum impact.
19- Consider Future Scalability
Your website should be planned with growth in mind. Anticipate new products, services, or content expansions to ensure the structure can scale without major overhauls. Flexible design and modular content systems facilitate smoother future updates.
A scalable site prevents technical debt and maintains SEO performance during growth phases. Refer to Building Scalable Websites by Cal Henderson for engineering principles that support long-term adaptability and resilience.
20- Plan a Pre-Launch SEO Audit
Before going live, conduct a comprehensive SEO audit to identify technical issues, broken links, or content gaps. This ensures your website is fully optimized from day one, avoiding negative first impressions and early traffic losses.
A pre-launch audit acts as a final quality assurance step. As noted in Technical SEO Guide by Merkle, catching and resolving issues early lays a solid foundation for successful rankings and smooth user experiences post-launch.
21- Website Planning and SEO
A strong synergy between website planning and SEO is crucial for long-term success. Planning your website with SEO as a foundational element means that every design and content decision supports visibility and ranking goals. From the outset, it’s essential to consider factors like keyword targeting, user experience, and technical optimization to avoid costly revisions down the line.
Failing to integrate SEO into the planning phase is akin to constructing a house without an architectural blueprint — the result may be functional, but it lacks structural integrity. As Eric Enge emphasizes in The Art of SEO, “SEO should be built in, not bolted on.” Thoughtful planning ensures that your website serves both users and search engines seamlessly.
22- Existing Rankings and Traffic
Analyzing your current rankings and traffic provides critical context before embarking on a redesign or new build. Understanding which pages drive the most organic traffic and which keywords perform best allows you to protect and build on existing SEO equity.
Neglecting this step can result in losing valuable rankings overnight. As noted in SEO 2023 by Adam Clarke, maintaining and improving upon current strengths should be a priority. A thorough audit ensures that your SEO efforts do not unintentionally undermine hard-earned performance.
23- Google Search Console
Google Search Console is an indispensable tool for website planning and SEO refinement. It offers invaluable insights into how your site performs in organic search, including click-through rates, indexing status, and potential technical issues.
By reviewing data from Search Console, you can prioritize fixes and improvements that have the greatest impact. As Brian Clifton mentions in Advanced Web Metrics, real-time feedback from Search Console is essential to align website performance with user expectations and search engine requirements.
24- Crawl Data
Crawl data reveals how search engines interact with your site, highlighting crawl errors, blocked resources, and broken links. Tools like Screaming Frog or Sitebulb provide detailed crawl reports that guide technical SEO adjustments during planning.
Effective use of crawl data ensures your site is fully accessible to search engines, avoiding indexation issues that could hinder rankings. As Aleyda Solis advises in SEO, Las Claves Esenciales, “If search engines can’t crawl it, it might as well not exist.” Crawl data empowers you to design a site that is visible from day one.
25- SEO Tools
Modern SEO tools empower you to plan with precision. Solutions like Ahrefs, SEMrush, and Moz offer comprehensive data on keywords, backlinks, content gaps, and competitor performance. Integrating these insights into your planning phase elevates your strategy from guesswork to data-driven execution.
Using these tools helps identify hidden opportunities and potential pitfalls early on. As Rand Fishkin notes in Lost and Founder, “The right data at the right time makes all the difference.” By leveraging powerful SEO platforms, your website strategy becomes sharper and more targeted.
26- SEO and Website Goals
Aligning SEO objectives with broader website goals creates a unified strategy. Whether your focus is lead generation, sales, or brand authority, your SEO efforts should support and amplify these aims. Establishing clear metrics from the outset ensures progress can be tracked and optimized continuously.
Misalignment often leads to wasted resources and fragmented messaging. As outlined in SEO for Growth by John Jantsch, “SEO is not a silo — it’s part of a larger marketing ecosystem.” Clear alignment ensures each effort contributes to the overarching vision.
27- Audience and Customer Segments
Segmenting your audience enables you to personalize content and optimize user journeys for different groups. This nuanced approach supports better engagement and higher conversion rates, as each segment receives tailored messaging that addresses their specific needs.
A one-size-fits-all strategy risks alienating potential customers. As Seth Godin emphasizes in This Is Marketing, “Everyone is not your customer.” Deep segmentation during planning ensures your website speaks directly to the right people.
28- Audience Questions
Anticipating and addressing audience questions builds trust and authority while improving SEO performance. By integrating comprehensive FAQ sections, long-form content, and detailed guides, you position your website as a go-to resource in your niche.
This approach also aligns with Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness). As Marcus Sheridan writes in They Ask, You Answer, directly answering your audience’s questions is the most powerful way to build credibility and drive qualified traffic.
29- Structure and Sitemap
A clear website structure and sitemap guide both users and search engines through your content. Planning these elements ensures logical navigation, easier crawling, and better distribution of page authority. A well-thought-out sitemap acts like a strategic road map, leading visitors and bots to your most valuable pages.
When neglected, poor structure results in confusion and lost ranking potential. Louis Rosenfeld and Peter Morville stress in Information Architecture for the World Wide Web that structure is the foundation of findability, which directly impacts SEO outcomes.
30- Creating Your Sitemap
Building a sitemap is a strategic exercise that solidifies your site’s hierarchy. Your XML sitemap should include all important pages, prioritized based on business goals and SEO targets. Meanwhile, an HTML sitemap enhances user experience and supports internal linking.
A well-crafted sitemap ensures comprehensive coverage during search engine indexing, reducing the risk of orphaned pages. As detailed in Technical SEO Guide by Merkle, effective sitemaps are integral to ensuring all your hard work reaches both human and bot audiences efficiently.
31- Page Scoping
Scoping individual pages involves defining their objectives, primary keywords, target audience, and desired actions. This step ensures each page is purpose-driven and aligned with overall SEO strategy. Detailed scoping prevents overlap, keyword cannibalization, and diluted authority.
Treating each page as a strategic asset strengthens its contribution to sitewide performance. As outlined in Content Strategy for the Web, strategic scoping translates abstract goals into tangible user experiences that drive results.
32- SEO Specifics
SEO specifics, such as redirects, canonical tags, and structured data, require careful planning to avoid technical pitfalls. Addressing these elements proactively reduces post-launch errors and preserves existing SEO value.
Detailed SEO planning also supports smooth migrations and rebrandings. As Aleyda Solis discusses in SEO, Las Claves Esenciales, meticulous technical planning ensures your site is future-proofed and optimized from the inside out.
33- Your Website Plan
Documenting a comprehensive website plan consolidates all decisions, goals, and technical details in one place. This living document serves as a roadmap for your team, ensuring alignment and accountability throughout development and beyond.
A well-documented plan prevents scope creep and minimizes miscommunication. As Stephen Covey said in The 7 Habits of Highly Effective People, “Begin with the end in mind.” Your website plan embodies this principle, guiding every step toward a clear, measurable outcome.
34- Launch and Beyond
Launching a website is not the end — it’s the beginning of ongoing optimization and growth. Post-launch tasks include monitoring performance, fixing emerging issues, and refining content based on data insights. Continuous improvement is vital for sustaining and boosting SEO performance.
A successful launch relies on pre-launch preparation and post-launch agility. As outlined in Lean Analytics, iterative improvement guided by real-world data transforms an initial build into a continuously evolving asset.
35- SEO-Friendly Website Planning to Retain and Improve Traffic
SEO-friendly planning focuses on retaining current traffic and systematically improving it post-launch. This involves preserving high-performing content, maintaining strong backlink profiles, and optimizing new pages to capture additional opportunities.
Traffic retention reduces risk during transitions and sets the stage for organic growth. As emphasized in SEO 2023, thoughtful planning mitigates drops and creates a stronger foundation for future gains.
36- Existing Rankings and Traffic
Reiterating the importance of protecting current assets, an in-depth understanding of existing rankings and traffic sources informs strategic decisions. This ensures you don’t inadvertently compromise valuable positions during a redesign or migration.
A data-driven approach minimizes risks and supports smoother transitions. As Bill Slawski emphasized, “Know where you are before deciding where to go” — critical advice when planning any SEO-sensitive changes.
37- Goals for the Project
Defining clear, quantifiable goals ensures focus and guides decision-making at every stage. Whether targeting higher conversions, more organic traffic, or enhanced brand awareness, these goals anchor your strategy.
Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, as outlined in Measure What Matters, provides a strong framework to track success and pivot when necessary.
38- Customer Segments
Deep dives into customer segments refine messaging and UX, supporting better SEO outcomes through higher engagement and lower bounce rates. Tailoring experiences to distinct segments increases brand loyalty and conversion rates.
Segment-based planning reinforces relevance, an essential ingredient for both ranking and user satisfaction. Seth Godin’s This Is Marketing illustrates the power of focusing on specific groups rather than trying to appeal to everyone.
39- Website Structure and Sitemap
A robust structure and sitemap clarify your site’s internal relationships, enhancing crawlability and user experience. Logical grouping, flat hierarchy, and keyword-optimized categories all strengthen SEO performance.
A strong structure sets the foundation for future content growth without architectural overhauls. As emphasized in Information Architecture for the World Wide Web, good structure is critical for both usability and search discoverability.
40- Page Scoping
Reaffirming the importance of strategic page scoping, this step ensures every page serves a distinct function and supports overall goals. Mapping each page’s purpose prevents content duplication and enables precise targeting.
Effective scoping enhances clarity for both users and search engines. As Kristina Halvorson notes, “Better content starts with better planning,” and page scoping exemplifies this principle.
41- SEO Specifics (Redirects, etc.)
Handling technical SEO details, such as redirects and canonicalization, protects existing rankings and ensures smooth user journeys. Mismanaged redirects can cause significant ranking and traffic losses.
By meticulously planning these specifics, you ensure minimal disruption. As Aleyda Solis advises, “Technical SEO is the foundation that allows content to shine.”
42- Keep the Old Site Live on a Temporary URL if Possible
Keeping the old site temporarily live allows for side-by-side testing and smoother transition troubleshooting. This step helps identify discrepancies and ensure data integrity during migration.
It serves as a safety net, reducing potential SEO fallout. As discussed in Technical SEO Guide, controlled transitions mitigate risks and preserve user trust.
43- Create a List of Redirections from the Old Pages to the New Ones
A detailed redirection plan preserves link equity and prevents traffic loss. Mapping old URLs to their new equivalents ensures continuity and protects organic visibility.
Proper redirection avoids “404 not found” errors that harm user experience and SEO. Moz’s Beginner’s Guide to SEO stresses that redirection strategy is a critical component of successful migrations.
44- Migrate Content, Page Titles and Meta Descriptions for High-Performing Pages
Preserving high-performing content and metadata is essential to maintain rankings. These elements have earned trust and authority over time, and must be carefully migrated to retain SEO value.
Failing to transfer these assets can result in significant drops in traffic. As highlighted in The Art of SEO, “Your best content is your best asset — treat it as such.”
45- Update External Backlinks Where Possible
While not always feasible, updating backlinks to point to new URLs preserves authority and avoids losing valuable link juice. Outreach to partners and high-value referring domains should be prioritized.
This proactive approach maintains strong off-page SEO signals. As emphasized by Eric Ward in Ultimate Guide to Link Building, “Your backlink profile is a living organism — keep it healthy and current.”
46- Monitor Performance After Launch (Rankings, Traffic, Impressions)
Continuous monitoring post-launch allows you to quickly identify and resolve issues. Tracking key metrics like rankings, organic traffic, and impressions ensures you remain on track with SEO objectives.
Data-driven iteration enhances long-term success. As W. Edwards Deming wisely stated, “In God we trust; all others bring data.”
47- Generate Exposure from SEO (to Feed Remarketing)
SEO-driven traffic can be retargeted to increase brand touchpoints and conversions. Remarketing campaigns built on organic audiences capitalize on existing interest and familiarity.
This integrated strategy maximizes ROI from both SEO and paid efforts. Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook discusses how to connect organic and paid in a unified funnel.
48- Generate Leads
Lead generation is often a core goal of SEO. Optimizing landing pages, crafting compelling CTAs, and providing valuable resources convert visitors into leads.
SEO-focused lead generation supports sustainable business growth. As Brian Halligan of HubSpot states, “It’s not about the leads you get — it’s about the relationships you build with them.”
49- Funnel Users to Product Pages
Structuring your site to guide visitors toward product pages increases conversion potential. Strategic internal linking, clear navigation, and persuasive CTAs help funnel traffic effectively.
This user-centered approach enhances both SEO and revenue outcomes. As Robert Cialdini explains in Influence, “People need a path — make it easy and compelling to follow.”
50- You Will Get Better Results by Doing the Research and Planning Work
Ultimately, investing time and effort in thorough research and planning yields superior outcomes. Skipping these steps leads to fragmented strategies and disappointing results.
As Benjamin Franklin famously said, “By failing to prepare, you are preparing to fail.” A meticulous foundation sets your website on a trajectory toward sustained SEO success and business growth.
Conclusion
Building an SEO-optimized website is not a task to be taken lightly or executed in haste. Each planning step, from understanding your audience to preparing detailed technical strategies, works together to create a seamless, high-performing digital asset. By investing in comprehensive research and meticulous execution, you lay the groundwork for a website that not only attracts but also engages and converts visitors for years to come.
Drawing on the insights of thought leaders and foundational works, this strategic approach transforms your website from a static presence into a powerful growth engine. Start with a solid plan, and you will see the results compound over time — higher rankings, stronger authority, and more meaningful connections with your audience.
Creating a website that thrives in search rankings and resonates with audiences requires thoughtful, methodical planning. By focusing on clear objectives, audience needs, solid architecture, and long-term scalability, you ensure your digital presence is not only discoverable but also impactful. As Aristotle said, “Well begun is half done” — and nowhere is this truer than in SEO-focused web design.
A strong foundation transforms your website from a static brochure into a dynamic, evolving asset that drives growth and authority. By following these steps and drawing on insights from experts and foundational texts, you position your brand to succeed in an ever-changing digital landscape.
Bibliography
- Enge, Eric, Spencer, Stephan, Fishkin, Rand, & Stricchiola, Jessie. The Art of SEO: Mastering Search Engine Optimization. O’Reilly Media, 2022.
- Clarke, Adam. SEO 2023: Learn Search Engine Optimization with Smart Internet Marketing Strategies. Independently published, 2023.
- Clifton, Brian. Advanced Web Metrics with Google Analytics. Wiley, 2015.
- Solis, Aleyda. SEO, Las Claves Esenciales. Independently published, 2017.
- Fishkin, Rand. Lost and Founder: A Painfully Honest Field Guide to the Startup World. Portfolio, 2018.
- Jantsch, John, & Singleton, Phil. SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth, 2016.
- Godin, Seth. This Is Marketing: You Can’t Be Seen Until You Learn to See. Portfolio, 2018.
- Sheridan, Marcus. They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer. Wiley, 2017.
- Rosenfeld, Louis, & Morville, Peter. Information Architecture for the World Wide Web: Designing Large-Scale Web Sites. O’Reilly Media, 2006.
- Halvorson, Kristina, & Rach, Melissa. Content Strategy for the Web. New Riders, 2012.
- Covey, Stephen R. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change. Free Press, 1989.
- Croll, Alistair, & Yoskovitz, Benjamin. Lean Analytics: Use Data to Build a Better Startup Faster. O’Reilly Media, 2013.
- Merkle Technical SEO Team. Technical SEO Guide. Merkle, various editions.
- Ward, Eric, & Gagliano, Garrett French. Ultimate Guide to Link Building: How to Build Backlinks, Authority, and Credibility for Your Website, and Increase Click Traffic and Search Ranking. Entrepreneur Press, 2013.
- Deming, W. Edwards. Out of the Crisis. MIT Press, 1986.
- Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. HarperBusiness, 2013.
- Halligan, Brian, & Shah, Dharmesh. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Wiley, 2014.
- Cialdini, Robert B. Influence: The Psychology of Persuasion. Harper Business, 2006.
- Doerr, John. Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs. Portfolio, 2018.
By Amjad Izhar
Contact: amjad.izhar@gmail.com
https://amjadizhar.blog
Affiliate Disclosure: This blog may contain affiliate links, which means I may earn a small commission if you click on the link and make a purchase. This comes at no additional cost to you. I only recommend products or services that I believe will add value to my readers. Your support helps keep this blog running and allows me to continue providing you with quality content. Thank you for your support!
