The provided text highlights significant advancements in Saudi Arabia’s medical technology sector, including the development of innovative medical devices and robotic surgery techniques. These achievements, however, are under-represented in global media, despite their potential to enhance the Kingdom’s international reputation and attract medical tourism. The text also contrasts this under-reporting with the successful and globally recognized Joy Awards, which faced smear campaigns but ultimately showcased Saudi Arabia’s progress in the entertainment industry. The authors advocate for increased media attention to both sectors to better reflect the nation’s progress.

Saudi Arabia: Medical Innovation and Media Engagement

Review Quiz

Instructions: Answer the following questions in 2-3 sentences each.

1. What is the “KAGAWEA MD TEST” and how does it contribute to medical care?
2. Describe two specific examples of robotic surgery achievements in Saudi Arabia, according to the text.
3. What is the primary argument the author makes regarding the media’s role in showcasing Saudi Arabia’s medical advancements?
4. According to the text, why is the protection of patents and intellectual property important in the medical field?
5. Beyond simply announcing medical achievements, what broader benefits does the author envision for Saudi Arabia by effectively promoting medical innovation?
6. What is the author’s key criticism about how medical achievements are typically publicized?
7. What is the main message of the “Pulse of a pen” section of the text?
8. What is the Joy Awards ceremony and what does it aim to highlight?
9. How did Saudi officials respond to attempts to discredit the Joy Awards, according to the text?
10. According to the text, what does the Joy Awards ceremony symbolize for the Kingdom of Saudi Arabia?

Answer Key

1. The “KAGAWEA MD TEST” is an innovative digital medical device used to conduct tests with high accuracy. Its use helps improve the accuracy of diagnosis and speeds up the process of obtaining results.
2. The text cites two examples of robotic surgery: “Al-Takhassusi” implanted an artificial heart pump without a chest incision using a robot and King Faisal Specialist Hospital performed the first complete liver transplant using a robot.
3. The author argues that while Saudi Arabia has made significant medical advancements, the media has not effectively promoted these successes on a wider scale, and that a more proactive media strategy is needed.
4. Protecting patents and intellectual property ensures that medical innovations are secured, enabling inventors to develop their ideas into products for local and global markets. This also encourages investment and innovation in the medical field.
5. By effectively promoting medical innovation, Saudi Arabia can establish itself as a leader in the field, attract investments, support its non-oil economy, encourage medical tourism, and create job opportunities.
6. The author criticizes the traditional approach of simply issuing news and press releases about medical achievements, advocating instead for global media press conferences and greater engagement with international media.
7. The “Pulse of a pen” section emphasizes the disconnect between significant medical advancements and the lack of strong and effective media promotion for those achievements.
8. The Joy Awards ceremony is a large event in the Arab world that celebrates creators in art, cinema, music, and sports. It aims to highlight talent and achievement from all over the world.
9. Saudi officials, like the Chairman of the General Entertainment Authority, urged the public to ignore the criticism and to focus on celebrating the Kingdom’s achievements, and officials noted that attacks are a sign of success.
10. The Joy Awards ceremony symbolizes the Kingdom’s civilized image, and demonstrates the country’s strength and continued success despite external obstacles.

Essay Questions

1. Analyze the author’s argument for why a more robust media strategy is needed to promote Saudi Arabia’s medical advancements. How does the author connect media representation with economic and national development goals?
2. Discuss the importance of intellectual property rights in the context of medical innovation, according to the text. How can they influence the growth of Saudi Arabia’s medical sector?
3. Compare and contrast the way in which the text presents medical innovations with the way it presents the “Joy Awards.” What does this comparison suggest about the author’s ideas about Saudi Arabia’s presence on the global stage?
4. Explore the challenges and benefits of Saudi Arabia positioning itself as an international destination for healthcare. What are the necessary steps the country needs to take?
5. Consider the impact of smear campaigns and their influence on public perception, as seen in the context of the Joy Awards. How can organizations and countries build resilience against such attacks and maintain a positive image on the international stage?

Glossary of Key Terms

• KAGAWEA MD TEST: An innovative digital medical device developed in Saudi Arabia, designed to improve the accuracy and speed of medical test results.
• Robotic Surgery: Surgical procedures performed with the assistance of robotic systems, often leading to greater precision and less invasive techniques.
• Intellectual Property Rights: Legal rights granted to creators and inventors, including patents and copyrights, protecting their creations and innovations.
• Medical Tourism: The practice of traveling across international borders to receive healthcare services.
• Joy Awards: An annual ceremony in Saudi Arabia that celebrates achievements in art, cinema, music, and sports, promoting global engagement with Saudi culture.
• Smear Campaigns: Organized attempts to damage the reputation of an individual, group, or organization through the use of misleading or malicious information.
• Media Strategy: A plan or approach used by an individual or entity to communicate their message to target audiences through different forms of media.
• Non-oil economy: The sectors of a national economy not directly involved in the production, distribution, and sale of oil.
• Self-Sufficiency: The ability of a nation to meet its needs, such as for goods or services, without relying on external support.
• Global Standing: A nation’s perceived status, reputation, and influence in international affairs.

Saudi Arabia: Medical, Entertainment, and Media Strategy

Okay, here’s a briefing document summarizing the key themes and ideas from the provided text:

Briefing Document: Saudi Arabia’s Medical and Entertainment Achievements & Media Strategy

Date: October 26, 2023 Subject: Analysis of Saudi Arabia’s Advancements in Medical Technology and Entertainment, with Emphasis on Media Engagement

Executive Summary:

This document reviews the provided text, highlighting Saudi Arabia’s significant advancements in the medical and entertainment sectors. It emphasizes the need for a more robust and strategic media approach to effectively communicate these achievements to both domestic and international audiences. The analysis also addresses the counter-narratives and attempts to undermine these successes, and stresses the need to maintain focus and pride in accomplishments despite criticism.

Key Themes and Ideas:

1. Significant Medical Achievements:

• Technological Innovation: Saudi Arabia has made considerable progress in medical technology, becoming a global leader. The text cites specific examples such as:
• The development of the “KAGAWEA MD TEST,” a digital medical device that improves diagnostic accuracy and speeds up result delivery.
• The first complete liver transplant using a robot.
• Implantation of an artificial heart pump without a chest incision, using robotic assistance.
• Development of a specialized stent for treating cervical vertebrae diseases.
• These achievements underscore the “great progress achieved by the Kingdom” in medical fields.
• Impact of Research: Medical advances are not only focused on treatment but also on enhancing the Kingdom’s reputation as a global healthcare destination.
• Importance of Intellectual Property: The text stresses the importance of patents and intellectual property rights to protect medical innovations, enable commercialization, and stimulate local industry development. It aims to use research findings to create products locally and internationally.

1. The Need for a More Proactive Media Strategy:

• Current Limitations: The text argues that current media approaches are insufficient. While news releases have announced developments, a more strategic approach is required. The author notes, “we still deal traditionally, through medical cities and hospitals that achieve these achievements, where they deal with the philosophy of news and press releases.”
• Call for Global Engagement: A “global media press conference that brings together specialists, and satellite channels and international news agencies” is proposed as a more effective method. This would highlight achievements on a global scale and “achieve the purpose of this achievement and presence on the global map.”
• Strategic Goals: A comprehensive media strategy should aim to:
• Confirm the Kingdom’s leadership and the contributions of its scientists.
• Attract investments into the medical sector.
• Promote medical tourism.
• Support the non-oil national economy.
• Enhance self-sufficiency and quicker access to needed medical devices.
• Create new job opportunities and develop local industries.
• Media Promotion: There needs to be a media strategy to promote every achievement in a manner befitting it, to match the Kingdom’s status and to ensure all success is celebrated.

1. Entertainment Sector Success & Counter-Narratives:

• Global Entertainment Platform: The “Joy Awards” ceremony has grown into a significant global event celebrating artists, filmmakers, musicians, and athletes. It is described as a “global platform that highlights creators from all over the world” and reflects the Kingdom’s capability to organize major events.
• Attempts at Undermining: The event has faced “usual attempts to distort the event before its launch” with “repeated campaigns that promote allegations of lack of credibility and link the ceremony to malicious agendas.”
• Resilience and Pride: Despite these smear campaigns, key figures like Turki Al-Sheikh and Prince Abdulrahman bin Musaed have publicly dismissed them, using the platforms to push a message of unity and continued success. They characterize the criticism as “evidence of our success and our provocation of those who do not like our progress.”
• Message of Strength: The awards ceremony is positioned as “a message of pride to the world, reflecting the civilized face of the Kingdom,” showing that Saudi achievement continues to make a difference, and “the attacks we face are nothing but evidence of our success.”

Key Quotes from the Text:

• “In recent years, our country has achieved tremendous achievements in the health and medical technology sector, becoming one of the leading countries in this field worldwide…”
• “… an innovative digital medical device called ‘KAGAWEA MD TEST’, which is used to conduct some medical tests in a very accurate digital way, which contributes to improving the accuracy of diagnosis and the speed of obtaining results.”
• “The compass will point to patents and intellectual property rights, which are among the basic pillars for developing innovations in the medical field…”
• “Medical achievements.. and modest media”
• “We just want to see a media strategy to promote each achievement in a manner befitting it.”
• “The attacks we face are nothing but evidence of our success and our provocation of those who do not like our progress.”
• “Joy Awards remains a message of pride to the world, reflecting the civilized face of the Kingdom…”

Conclusion:

The sources highlight Saudi Arabia’s significant progress in medical and entertainment sectors, alongside the recognition of media’s role. The Kingdom has made clear accomplishments, but must strategically amplify its message on the world stage. A proactive, global media strategy is essential to ensure that these achievements are recognized, attract investment, drive further innovation, and promote a positive global image for the Kingdom. This includes addressing counter-narratives by maintaining focus and celebrating successes. By emphasizing media promotion, the Kingdom can secure its position as a global leader and innovator.

Saudi Arabia: Medical and Entertainment Advancements

FAQ: Saudi Arabia’s Advancements in Health and Entertainment

1. What are some of the significant medical achievements recently made in Saudi Arabia?
2. Saudi Arabia has made significant strides in medical technology, becoming a global leader in the field. Key achievements include the development of “KAGAWEA MD TEST,” a digital device enhancing diagnostic accuracy; the successful robotic implantation of an artificial heart pump without chest incision; the world’s first complete liver transplant using a robot, and the development of a specialized stent for cervical vertebrae treatment. These advancements demonstrate a commitment to medical innovation and improving patient care.
3. How does the Kingdom plan to capitalize on these medical advancements beyond just internal use?
4. Beyond internal application, the Kingdom aims to leverage its medical achievements to become a leader in producing and exporting medical technology. This involves securing patents and intellectual property rights, attracting local and international investment, and fostering the growth of local medical industries. The ultimate goal is to enhance self-sufficiency, provide necessary medical devices efficiently, create new job opportunities, and boost the non-oil national economy through medical tourism.
5. What role does media play in promoting Saudi Arabia’s advancements in medicine and healthcare?
6. The media is crucial in disseminating news about Saudi Arabia’s medical achievements to both local and global audiences. By highlighting these advancements through press conferences and engaging with satellite channels and international news agencies, Saudi Arabia can raise awareness about its progress, strengthen its reputation as a destination for healthcare, and attract investment. Currently, there is a perceived need for a more proactive and strategic media approach beyond traditional press releases.
7. Why is scientific research considered so important in the context of Saudi Arabia’s medical advancements? Scientific research is considered the backbone of progress and innovation. Support for and media focus on research is key to achieving more medical successes, improving healthcare quality, raising the status of the nation’s citizens, and overall societal well-being. Investing in research is not just about new treatments but also about the future status of the nation.
8. What is the “Joy Awards” and why is it significant for Saudi Arabia?
9. The “Joy Awards” is a large-scale entertainment event held in Riyadh, that celebrates creators in art, cinema, music, and sports from around the world. Launched in 2019, it has evolved into a global platform highlighting these talents. The event underscores Saudi Arabia’s position as a leader in organizing global entertainment events and showcases the Kingdom’s cultural progress and ambition on the international stage.
10. How have attempts to discredit the “Joy Awards” been handled?
11. Despite smear campaigns attempting to undermine the “Joy Awards” with allegations of a lack of credibility, the event’s organizers, particularly His Excellency Advisor Turki Al-Sheikh, have actively refuted these claims. There has been an effort to encourage the public to ignore negativity and focus on the Kingdom’s achievements. Additionally, supportive voices like Prince Abdulrahman bin Musaed have framed such attacks as evidence of the Kingdom’s success and influence.
12. How does the “Joy Awards” reflect the broader ambitions of Saudi Arabia?
13. The “Joy Awards” is viewed as a reflection of Saudi Arabia’s modern ambitions, serving as a message of pride to the world, highlighting the civilized face of the Kingdom, and demonstrating its capacity to achieve and excel despite any opposition. The event’s success demonstrates Saudi Arabia’s determination to project its soft power and establish a position of influence on the world stage.
14. What is the main message conveyed by Saudi Arabia’s success in both the medical and entertainment fields?
15. The overall message is one of progress, leadership, and resilience. Saudi Arabia is not only achieving significant advancements in medical technology and healthcare but is also successfully organizing global entertainment events, demonstrating its ability to develop and thrive across various sectors. The nation is presenting itself as a rising leader on the global stage, committed to continuous improvement and overcoming challenges while remaining steadfast in pursuing its ambitions.

Saudi Arabia’s Medical Innovation

Saudi Arabia has made significant advancements in the health and medical technology sector, becoming a leader in the field [1]. Some of the key achievements include:

• Development of innovative medical devices: A digital medical device called “KAGAWEA MD TEST” has been developed to improve the accuracy of medical tests and speed up results [1].
• Advanced surgical procedures: King Faisal Specialist Hospital and Research Center performed the first complete liver transplant using a robot [1]. Additionally, an artificial heart pump was implanted without a chest incision using a robot at “Al-Takhassusi” [1].
• Development of specialized medical equipment: A specialized stent has been developed to treat cervical vertebrae diseases [1]. These medical advancements have also enhanced the Kingdom’s reputation as an international healthcare destination [2]. However, there is a need to promote these achievements on a wider scale through media [2]. A global media press conference that includes specialists, satellite channels, and international news agencies can help to achieve this purpose and presence on the global map [3].

Patents and intellectual property rights are important for developing innovations in the medical field, protecting them, and enabling inventors to bring their ideas to market [4]. Localizing these pioneering industries with local and international investments will help to enhance self-sufficiency, provide necessary devices more efficiently, create new jobs, and support the non-oil national economy [4]. Scientific research is the backbone of progress and innovation. By supporting and highlighting it in the media, the Kingdom can continue to achieve more medical successes and raise its global standing [5].

Saudi Arabia’s Medical Media Strategy

The sources highlight a need for greater media coverage of Saudi Arabia’s medical achievements [1-3]. While the Kingdom has made significant strides in medical technology and healthcare, these advances are not being adequately publicized to local and global audiences [1, 4].

Here’s a breakdown of the key points regarding media coverage from the sources:

• Current Approach: Currently, medical institutions in Saudi Arabia tend to rely on traditional methods of disseminating information, such as news and press releases [2].
• Need for Wider Promotion: There is a recognized need to promote Saudi Arabia’s medical successes on a larger scale to enhance awareness [1]. The media plays a crucial role in delivering these messages to local and global audiences [1].
• Suggested Strategies: A global media press conference that brings together specialists, satellite channels, and international news agencies is recommended to achieve greater visibility [2].
• Importance of Media Awareness: The sources emphasize the need for greater media awareness that is commensurate with the Kingdom’s status and its achievements in the medical field [2, 3]. A media strategy is needed to promote each achievement in a manner befitting it [3].
• Benefits of Increased Coverage: Increased media coverage is seen as important to confirm the Kingdom’s leadership in the medical field, attract investments, support medical tourism, enhance the non-oil national economy, and improve self-sufficiency [5].
• Scientific Research and Media: The sources suggest that supporting and highlighting scientific research in the media is crucial for continued progress and innovation in the medical field [3].

In summary, while Saudi Arabia has made significant medical advancements, the sources suggest that the country needs to adopt a more proactive and strategic approach to media coverage in order to maximize the impact of these achievements.

Saudi Arabia’s Medical and Cultural Advancements

Saudi Arabia has made significant strides in various fields, particularly in the health and medical technology sector, becoming a leader in this area [1]. These accomplishments have enhanced the Kingdom’s international reputation [2].

Here’s a breakdown of Saudi Arabia’s achievements, drawing from the sources:

• Medical Innovations:
• The development of a digital medical device called “KAGAWEA MD TEST” improves the accuracy of medical tests and speeds up the process of obtaining results [1].
• King Faisal Specialist Hospital and Research Center performed the first complete liver transplant using a robot [1].
• An artificial heart pump was implanted without a chest incision using a robot at “Al-Takhassusi” [1].
• A specialized stent was developed to treat cervical vertebrae diseases [1].
• Importance of Media Coverage:
• The sources indicate that the Kingdom’s medical achievements are not being adequately publicized [2].
• There is a need for greater media awareness and promotion of these advances to local and global audiences [2].
• The current approach of relying on news and press releases is not sufficient; a global media press conference involving specialists, satellite channels, and international news agencies is recommended [3].
• Increased media coverage is seen as crucial to confirm the Kingdom’s leadership, attract investments, support medical tourism, and enhance the non-oil national economy [4].
• A media strategy to promote each achievement is needed [5].
• Intellectual Property and Economic Impact:
• Patents and intellectual property rights are essential for developing and protecting medical innovations [4].
• Localizing these industries will enhance self-sufficiency, create job opportunities, and support the national economy [4].
• Scientific Research:
• Scientific research is the foundation of progress and innovation [5].
• Supporting and highlighting scientific research in the media is crucial for continued medical success and to raise the Kingdom’s global standing [5].
• Entertainment and Cultural Events:
• The Kingdom has also made strides in hosting large-scale entertainment events, exemplified by the “Joy Awards” ceremony [6]. This event has become a global platform that showcases creators from around the world [6].
• Despite attempts to discredit the event, it reflects the Kingdom’s ambition and progress [7, 8].
• The Joy Awards are seen as a message of pride to the world, reflecting the civilized face of the Kingdom and demonstrating its continued achievements despite obstacles [9].

In summary, Saudi Arabia has made significant achievements in medicine and entertainment, but the sources emphasize that there is a need for increased media coverage of its medical advances to further enhance its global standing and economic growth.

Saudi Arabia’s Pursuit of Global Recognition

Saudi Arabia is making significant efforts to gain global recognition through advancements in various sectors, particularly in health and medical technology, and by hosting international events [1, 2]. The sources highlight the importance of media coverage in achieving this recognition.

Here’s a breakdown of how Saudi Arabia is pursuing global recognition:

• Medical Achievements: The Kingdom has made substantial progress in the medical field, with achievements including the development of innovative medical devices like the “KAGAWEA MD TEST” [1]. Saudi medical institutions have also performed advanced surgical procedures, such as the first complete liver transplant using a robot and the implantation of an artificial heart pump without a chest incision [1]. These advancements have the potential to position Saudi Arabia as a leader in healthcare [1].
• Need for Media Promotion: The sources emphasize the importance of promoting these medical achievements on a wider scale to enhance the Kingdom’s reputation as an international destination for distinguished healthcare [3]. The current approach of relying on news and press releases is considered insufficient, and there is a need for a more proactive media strategy [3, 4]. The sources recommend a global media press conference to reach international audiences [4].
• Intellectual Property: The development of medical innovations is supported by the protection of patents and intellectual property rights, which are seen as essential for enabling inventors to bring their ideas to the local and global markets, and also to attract investment and support the national economy [5].
• Economic Impact: By localizing pioneering industries and developing medical technologies, the Kingdom aims to enhance self-sufficiency, create job opportunities, and boost the non-oil national economy [5]. These efforts are also intended to attract investments and open up opportunities for medical tourism, further solidifying its position on the global map [5].
• Entertainment and Cultural Events: The Kingdom is also gaining global recognition through entertainment events such as the “Joy Awards” ceremony [2]. This event has become a global platform, showcasing creators from around the world and reflecting the Kingdom’s ambition and progress [2]. The event is seen as a message of pride to the world, reflecting the Kingdom’s civilized face and demonstrating its continued achievements despite obstacles [6].
• Challenges and Resilience: Despite facing smear campaigns and attempts to discredit its progress, the Kingdom has shown resilience and determination to continue making a difference [7, 8]. These attempts to distort the Kingdom’s image are seen as a testament to its success and provocation of those who do not like its progress [8].

In conclusion, Saudi Arabia is actively pursuing global recognition through medical innovation, strategic media promotion, and the organization of international events. The sources suggest that the Kingdom’s achievements are significant, but they need to be promoted more effectively to reach a wider audience and maximize their impact.

The Joy Awards: A Symbol of Saudi Arabia’s Global Ambitions

The “Joy Awards” ceremony is a significant event that reflects Saudi Arabia’s efforts to gain global recognition in the entertainment and cultural sectors [1, 2]. The sources highlight several key aspects of the Joy Awards:

• Global Platform: The Joy Awards is described as the largest event in the Arab world to celebrate entertainment makers in art, cinema, music, and sports [1]. Launched in 2019, it has become a global platform that highlights creators from around the world [1]. The ceremony attracts prominent artistic and sports figures, confirming the Kingdom’s leadership in organizing entertainment events [1].
• Message of Pride: The Joy Awards is presented as a message of pride to the world, reflecting the civilized face of the Kingdom [3]. It demonstrates Saudi Arabia’s continued achievements despite obstacles and challenges [3].
• Attempts to Discredit: The sources mention that there have been attempts to distort the event before its launch, with campaigns promoting allegations of lack of credibility and linking the ceremony to malicious agendas [2]. However, these attempts were confronted by the Chairman of the General Entertainment Authority, who called on the public to ignore the slanders and celebrate the Kingdom’s achievements [2].
• Resilience and Determination: Despite the smear campaigns, the Kingdom has shown resilience and determination to continue making a difference [2, 3]. These attempts to distort the Kingdom’s image are seen as a testament to its success and provocation of those who do not like its progress [4]. It is suggested that these attacks only increase the Kingdom’s strength and determination [4].
• Leadership: The sources praise the role of His Excellency Turki Al-Sheikh in leading the success of the Joy Awards [4].

In summary, the Joy Awards are more than just an entertainment event; they are a symbol of Saudi Arabia’s ambition and progress on a global stage, demonstrating its capacity to organize large-scale international events and highlighting its cultural achievements, while also being a target for smear campaigns [1-3]. The Kingdom’s response to the negativity has been to showcase resilience and determination to move forward [3, 4].

The Original Text

Summary

This text contrasts Saudi Arabia’s significant advancements in medical technology and healthcare with a perceived inadequacy in its media promotion of these achievements. It highlights specific examples of groundbreaking medical innovations, such as robotic surgery and the development of a novel diagnostic device, arguing that these successes warrant a more robust global media strategy. The author advocates for a shift from traditional press releases to large-scale media events to attract investment, boost medical tourism, and solidify the Kingdom’s position as a leader in medical innovation. The text also contrasts this call for proactive media engagement with the successful, yet controversially targeted, Joy Awards, illustrating how effective communication can overcome negative campaigns. Ultimately, the piece emphasizes the importance of patents, intellectual property, and a comprehensive media strategy to maximize the impact of Saudi Arabia’s medical advancements.

In recent years, our country has achieved tremendous achievements in the health and medical technology sector, becoming one of the leading countries in this field worldwide, including the innovative medical developments that have been achieved in Saudi institutions, and are a testament to the great progress achieved by the Kingdom.

One of the most important Saudi global achievements is the development of a medical device that improves the accuracy of diagnosis and speeds up obtaining results, an innovative digital medical device called “KAGAWEA MD TEST”, which is used to conduct some medical tests in a very accurate digital way, which contributes to improving the accuracy of diagnosis and the speed of obtaining results. In a global medical achievement for “Al-Takhassusi”, it implanted an artificial heart pump without a chest incision using a robot, and King Faisal Specialist Hospital and Research Center succeeded in performing the first complete liver transplant using a robot in the world. Achievements continue with the development of a specialized stent that facilitates the treatment of cervical vertebrae diseases, and there are still more achievements.

Advances in medical research are not limited to discovering new treatments and improving diagnosis, but also include enhancing the Kingdom’s reputation as an international destination for distinguished healthcare. Although news and press releases have pointed to these achievements, the need to promote these media successes on a wider scale remains urgent, as the media plays a pivotal role in delivering these messages to local and global audiences, and enhances people’s awareness of the progress achieved by the Kingdom in various medical fields.

In my opinion, we need greater and greater media awareness commensurate with the Kingdom’s status. If we live in an era of achievements on all levels, especially the medical field, we still deal traditionally, through medical cities and hospitals that achieve these achievements, where they deal with the philosophy of news and press releases, at a time when a global media press conference can be held that brings together specialists, and satellite channels and international news agencies that welcome this are invited, to achieve the purpose of this achievement and presence on the global map.

The compass will point to patents and intellectual property rights, which are among the basic pillars for developing innovations in the medical field, ensuring their protection, and enabling inventors to transform their ideas into actual products in the local and global markets, and then localizing these pioneering industries with local and international investments, or selling these innovations for manufacturing internally and externally.

Here, the issue is more than just announcing an achievement, but rather confirming the leadership of the Kingdom and its scientists, attracting investments, opening up horizons for medical tourism, supporting the non-oil national economy, enhancing self-sufficiency and providing the necessary devices more efficiently and quickly, creating new job opportunities and developing local industries. Thanks to this approach, the Kingdom can become one of the leading countries in producing and exporting innovative medical technology.

Scientific research remains the backbone of all progress and innovation. By supporting, encouraging and highlighting it in the media, the Kingdom can continue to achieve more medical successes and raise its global standing, as investing in scientific research contributes to improving the quality of life and health well-being of society as a whole, and raises the status of the nation’s sons. We just want to see a media strategy to promote each achievement in a manner befitting it

Equation

Medical achievements.. and modest media

Pulse of a pen

A global celebration that makes a difference despite smear campaigns

In an atmosphere full of pride and achievement, the Saudi capital, Riyadh, hosted the fifth edition of the “Joy Awards” ceremony, the largest event in the Arab world to celebrate entertainment makers in art, cinema, music, and sports. This ceremony, which was launched for the first time in 2019, has turned into a global platform that highlights creators from all over the world, and this year’s session witnessed an exceptional presence of the most prominent artistic and sports figures, confirming the Kingdom’s leadership in organizing entertainment events.

As every year, the evening did not pass without the usual attempts to distort the event before its launch, as campaigns were repeated that promote allegations of lack of credibility and link the ceremony to malicious agendas that have nothing to do with its lofty message. However, the Chairman of the General Entertainment Authority, His Excellency Advisor Turki Al-Sheikh, was decisive in confronting these campaigns, as he sent a message via the “X” platform calling on the Saudi public to ignore these slanders and celebrate the Kingdom’s achievements that reflect its ambitious vision.

In a supportive gesture, His Highness Prince Abdulrahman bin Musaed stressed, during his speech at the ceremony, that these campaigns only increase the Kingdom’s strength and determination. He added: “The attacks we face are nothing but evidence of our success and our provocation of those who do not like our progress.” His Highness praised the role of His Excellency Turki Al-Sheikh in leading this success, stressing that the Kingdom does not need to justify its superiority in the face of distortion attempts.

Joy Awards remains a message of pride to the world, reflecting the civilized face of the Kingdom, and proving that Saudi achievement continues to make a difference despite all obstacles

By Amjad Izhar
Contact: amjad.izhar@gmail.com
https://amjadizhar.blog

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