Al Riyadh Newspaper: August 20, 2025: Real Estate, Restaurants, Cafes, Digital Content

This source provides a comprehensive overview of several key developments and discussions. It highlights regulatory changes in real estate, specifically regarding fees for undeveloped land, and announces new requirements for live performances in restaurants and cafes aimed at enhancing the entertainment sector. The text also touches upon initiatives to support traditional crafts and the digital content industry, emphasizing the importance of Arab digital content and child protection online. Furthermore, it covers financial and economic news, including judicial enforcement orders, and discusses a proposal for educational bonds to stimulate investment in the education sector. Finally, the source includes sports updates and general news covering international relations and local events.

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Urban Development: Regulation, Economy, and Recreation

Urban development in the sources primarily focuses on the regulation and taxation of “white lands” (vacant lands), the management of new economic activities like food trucks, and the development of infrastructure for tourism and quality of life.

Key aspects of urban development mentioned include:

• White Lands and Vacant Real Estate Regulations:
• The Ministry of Municipalities and Housing aims for balanced and sustainable urban development through these regulations, meeting the aspirations of the real estate sector and the nation.
• The updated system, now named “white lands and vacant real estate,” intends to be more aligned with the current real estate market.
• The executive regulations, expected to be issued within a year, will define the fee, collection method, and other details.
• The fees are intended to maximize benefits from existing infrastructure and enhance the efficient use of real estate resources.
• The regulations comprise 16 articles covering definitions, annual fee specifics, application scope, and criteria for exemption and calculation.
• All lands suitable for development are covered by the fee.
• The Minister’s decision will determine the covered lands based on geographical zones within each city.
• The fee applies to lands with a total area of 5000 square meters or more.
• Amendments include dividing city geographical zones into five categories for fee calculation, based on urban development priorities. The highest fee can reach 10% of the land’s value in primary high-priority development zones. Other percentages mentioned are 7.5%, 5%, and 2.5%.
• Criteria for imposing the fee include a gap between supply and demand, inflated real estate prices, a shortage of offered lands, and land monopolization.
• The Ministry will announce the specific neighborhoods and cities covered, categorized by urban development priorities.
• The system includes provisions to prevent evasion and ensure fairness in application.
• Penalties are in place for non-compliance, with fines that support housing projects, promote sustainable cities, and curb monopolistic practices.
• Owners can appeal decisions within 60 days via official channels.
• The system allows for fee refunds if the land is developed within the specified period, provided proof is submitted via the electronic platform.
• For lands with multiple owners, each person is responsible for their share of the fee.
• The fee is not applied if the fundamental conditions are not met, or if there is an official impediment to development not caused by the owner.
• Food Trucks and Urban Landscape:
• Food trucks are recognized as an emerging economic sector that could significantly contribute to the local economy if properly regulated.
• Their widespread presence has created issues in residential areas, such as noise from generators, loud music, traffic congestion, and waste, all of which mar the urban landscape and raise concerns about cleanliness and public health.
• Proposed solutions include designating equipped locations away from residential areas and establishing dedicated squares for food trucks with clear regulations on operating hours and waste disposal. This aims to transform the activity from a chaotic practice into an organized experience that enhances the urban landscape.
• Tourism and Recreational Urban Development:
• Jeddah’s Abhur and Dhahban beaches are highlighted as tourist destinations offering unique horse-riding experiences, contributing to the city’s urban and tourism development.
• These locations provide a holistic experience combining sports, equestrian activities, and entertainment, supported by trained instructors and facilities.
• The development includes open green spaces, sea views, and a variety of restaurants and cafes, reflecting Jeddah’s position as a local and international recreational and tourist hub.

Saudi Cultural Heritage and National Identity

Cultural heritage, as discussed in the sources, is a multifaceted concept encompassing traditional arts, folklore, historical sites, and the preservation of identity through various initiatives. It is seen as a vital component of national development, contributing to the economy, social cohesion, and the distinct Saudi identity.

Key aspects of cultural heritage and its development include:

• Handicrafts and Traditional Industries:
• The Saudi government, through the Ministry of Municipalities and Housing and the Ministry of Culture, has approved systems to support and regulate handicrafts and traditional industries.
• These crafts are considered a reflection of Saudi identity and society’s depth, demonstrating human interaction with the local environment and creativity.
• The Kingdom is rich in diverse handicrafts that tell its history and geography, embodying inherited skills that have shaped a unique Saudi identity.
• The new system for handicrafts aims to preserve their identity, ensure their transmission to future generations, and open new economic horizons, aligning with Vision 2030 objectives.
• Support for this sector includes training programs, qualification, and enabling local and global marketing through specialized exhibitions, events, and electronic platforms.
• The year 2025 has been declared the “Year of Handicrafts” by the Ministry of Culture, emphasizing its role as a cultural heritage and a cornerstone of Saudi identity.
• The Cultural Fund’s “Mena Accelerators” program specifically aims to transform handicrafts into creative industries with high economic, cultural, and identity value, enhancing their market presence and competitiveness. This program also seeks to create new job opportunities and reinforce cultural identity in craft products, making them a “cultural interface for the Kingdom”.
• Preservation and Educational Initiatives for Children:
• The “Banan and Her Friends” initiative, organized by the Heritage Authority, targets children with educational and creative activities. Its goal is to instill heritage values and highlight the importance of handicrafts in Saudi culture.
• This initiative encourages learning through practice, opening avenues for imagination and creativity, and simplifying heritage and handicrafts to make them accessible and attractive to young minds.
• It includes interactive elements like storytelling, craft workshops, and presentations of illustrated books and films that celebrate heritage, all contributing to strengthening national identity by connecting children to the heritage of handicrafts.
• This aligns with the Ministry of Culture’s “Year of Handicrafts 2025” and emphasizes the blending of entertainment and education for heritage sustainability.
• Traditional Gatherings and Tourism:
• Traditional gatherings in Jubail Industrial City serve as social and cultural hubs, attracting visitors interested in ancient heritage.
• These gatherings offer unique tourism experiences by simulating the authentic Gulf heritage, providing opportunities to learn about Saudi hospitality traditions, such as serving Saudi coffee and dates. They are seen as a means of preserving cultural heritage and transmitting it to new generations and visitors.
• Folklore and Performing Arts:
• The Kingdom boasts diverse cultural heritage, including folk arts and dances, particularly in its southern regions like Asir.
• “Al-Qazou’i” is highlighted as a prominent folkloric art from Asir that combines authenticity and enthusiasm, originating as a war dance without musical rhythms, relying on voices and footsteps. This art form has evolved into a collective representation of unity and authenticity.
• The Saudi Orchestra and National Choir perform internationally (e.g., in Paris) to showcase the beauty of Saudi Arabia’s cultural heritage and artistic diversity. These performances foster cultural exchange, blending Saudi and other cultures (e.g., French) and embodying national identity through performing arts like Al-Khabiti, Al-Majrour, Al-Rufaifi, and Al-Khatwa.
• Historical Sites:
• Marwan Castle in Taif is presented as a witness to the “grandeur of history and the splendor of ancient defensive architecture”. It offers a panoramic view and serves as a significant tourist and recreational destination, providing a “window onto the history of ancestors and forefathers“.
• Cultural Festivals:
• The Brida Dates Carnival aims to introduce the heritage of the Qassim region and boost internal tourism. It features activities, performances, and workshops that highlight the traditional life of farmers, showcasing the diversity in traditional foods and local crafts inspired by palm trees and dates. The festival also includes a “Palm Museum” which offers a cultural heritage experience, and sections for “Handicrafts and Palm Tree Arts,” combining traditional crafts with modern techniques.
• Digital Content and Identity:
• There is a proposal to establish a national center for Arabic digital content in the Kingdom, which would aim to produce content that reflects positive values and leverages the rich civilizational heritage to build influential content, thereby preserving national identity. This initiative is seen as crucial because the current landscape of digital content, much of which is foreign, can dilute cultural and religious identity.
• Manga Arabia, for example, is an initiative that aims to provide safe and culturally appropriate digital content for the new generation, drawing inspiration from Saudi heritage, including local clothing, lifestyles, and dialects, to reinforce national values and identity.

Overall, urban development in the sources is deeply intertwined with cultural heritage, with initiatives focused on preserving traditions, promoting local arts, and using historical sites and cultural events to enhance the quality of life and attract tourism.

Safeguarding Saudi Youth in the Digital Age

Digital content is a prominent topic in the sources, primarily discussed in the context of its impact on children and the preservation of national identity within the Kingdom of Saudi Arabia.

Key aspects of digital content and related initiatives include:

• Challenges Posed by Digital Content:
• Unregulated and Harmful Content: Children are exposed to an “unruly sea” of unregulated digital content that can include violent games, inappropriate behaviors, harassment, and cyberbullying, leading to behavioral and psychological issues.
• Dilution of Identity and Values: A significant concern is the prevalence of foreign digital content (70% of consumed digital content in the Arab world is foreign, while only 1.1% of global digital content is Arabic). This can dilute cultural and religious identity and introduce ideas that conflict with national and societal security, especially given that 65% of Arab youth rely on foreign content for their intellectual and cultural development.
• Negative Developmental Impacts: Excessive screen time in early childhood can hinder natural language development, weaken social interaction skills, impair concentration, and contribute to issues resembling autism spectrum disorder. It can also lead to digital addiction and social isolation.
• Lack of Parental and Educational Oversight: Many parents are not fully aware of the dual nature (positive and negative) of technology, and a lack of family dialogue can leave children more vulnerable to online risks and exploitation. Some families even contribute to the problem by extensively sharing their children’s daily lives online, effectively treating them as “digital commodities”.
• Deficiency in Specialized Arabic Content: There is a severe shortage of specialized Arabic digital content in critical fields such as science, medicine, and technology, making up a mere 0.02% of total Arabic digital content.
• Key Initiatives and Solutions:
• National Center for Arabic Digital Content: A primary recommendation is the establishment of a national center for Arabic digital content. This center would focus on producing safe, valuable, and educational alternative content that reflects a clear educational philosophy and instills positive values. It aims to leverage the rich civilizational heritage to create high-quality, creative content and attract skilled professionals. A specific goal is to increase the share of Arabic content on the internet to 5% within five years.
• Crown Prince’s Initiative for Child Protection in Cyberspace: This initiative is highlighted as a strategic step to enhance digital security and foster a safe and enriching online environment for youth. It underscores the importance of public awareness and parental guidance in mitigating risks.
• Manga Arabia: An existing project that offers authentic and culturally appropriate digital content for younger generations. It draws inspiration from Saudi heritage, including local clothing, lifestyles, and dialects, to reinforce national values and identity. Manga Arabia aims to provide a safe alternative for recreational reading and boost reading rates in Arabic. It also adapts local Saudi novels into manga and integrates educational messages.
• Emphasis on Parental and Educational Roles: Sources stress the crucial role of parents in fostering self-regulation, maintaining open dialogue with children, and setting a positive example for technology use. Educators are encouraged to evolve their role beyond knowledge transfer to guiding children in navigating digital information and discerning truth from misinformation.
• Comprehensive National System for Child Care: There is a proposal for a holistic system to manage children’s online presence and protect them from exploitation, covering ages from birth to 18 years. This could include regulations on screen time, similar to international models.
• Integration of Heritage, Education, and Entertainment: Initiatives like “Banan and Her Friends” engage children through interactive activities, storytelling, and craft workshops to instill heritage values and highlight the significance of handicrafts in Saudi culture. This approach combines entertainment with education to ensure the sustainability of heritage.

The overarching goal behind these efforts is to cultivate a balanced, culturally grounded, and digitally competent generation that can thrive in the global digital landscape while safeguarding its unique national identity and values.

Saudi Arabia: Recreation, Culture, and Quality of Life

Recreational activities in the Kingdom of Saudi Arabia are diverse and play a significant role in enhancing the quality of life, boosting local tourism, and preserving cultural identity. The sources highlight various forms of recreation, from traditional gatherings and cultural festivals to modern sports and digitally-enabled entertainment, all supported by governmental initiatives and public engagement.

Key aspects of recreational activities include:

• Cultural and Heritage-Based Recreation:
• Traditional Gatherings: “Heritage Councils” in places like Jubail Industrial City serve as social and cultural hubs that attract tourists and locals. These gatherings offer unique tourism experiences, simulating authentic Gulf heritage and providing opportunities to learn about Saudi hospitality traditions, such as serving Saudi coffee and dates. They are crucial for preserving cultural heritage and transmitting it to new generations.
• Cultural Festivals: The Brida Dates Carnival features over 30 diverse activities that highlight the traditional life of farmers, showcasing traditional foods and local crafts inspired by palm trees and dates. It includes recreational activities like “Telley Mat,” inspired by farmer life, and a “Palm Museum” that offers a cultural heritage experience.
• Folklore and Performing Arts: Saudi Arabia boasts diverse cultural heritage, including folk arts and dances like “Al-Qazou’i” from Asir, which mixes authenticity with enthusiasm and embodies unity. The Saudi Orchestra and National Choir perform internationally to showcase Saudi Arabia’s cultural heritage and artistic diversity, promoting cultural exchange through various traditional Saudi performing arts.
• Historical Sites: Marwan Castle in Taif is highlighted as a significant tourist and recreational destination, offering panoramic views and providing a “window onto the history of ancestors and forefathers“.
• Modern and Urban Leisure:
• Live Performances in Public Venues: The General Authority for Entertainment has launched an initiative to regulate and develop live performances in restaurants and cafes. This project aims to enhance the quality of services, improve the visitor experience, and boost investment opportunities in the entertainment sector. Regulations include obtaining permits, adhering to public taste, and respecting intellectual property rights.
• Food Trucks (“Food Trucks”): These have emerged as a significant economic and recreational phenomenon, attracting youth and offering diverse food options at lower costs. However, their widespread presence has led to challenges such as noise pollution, traffic congestion, waste, and public health concerns, necessitating more organized regulations and designated operating zones.
• General Quality of Life Initiatives: The “Quality of Life Program 2024” indicates that 58.5% of adults in the Kingdom regularly engage in sports, supported by 45 sports centers in neighborhoods. The number of entertainment licenses and venues has also increased, reflecting diverse recreational options available to the community. The Kingdom ranks third globally in the happiness index for 2024.
• Sports and Physical Activities:
• Equestrian Sports: Horse stables on Jeddah’s Abhur and Dhahaban beaches offer unique horse riding tours and equestrian activities, attracting enthusiasts and tourists. These venues also host various events, including equestrian shows and workshops, promoting Arabic horsemanship as a symbol of nobility and culture.
• Horse Racing: The sources detail various horse races and cups, such as the University Cup, Taif Rose Festival Cup, and Challenge Cup, showcasing the competitive nature of this sport and the success of various stables.
• Sports for People with Disabilities: The Al-Ahsa Club for People with Disabilities’ victory in the Kingdom’s Para Karate Championship highlights the inclusion and success in sports for individuals with disabilities.
• Electronic Sports: Saudi Arabian teams like Team Falcons and Twisted Minds have achieved global recognition in electronic sports, reflecting the country’s strong presence and competitiveness in this modern recreational field.
• Educational Recreation for Children:
• The “Banan and Her Friends” initiative by the Heritage Authority provides educational and creative activities for children to instill heritage values and promote handicrafts. This approach integrates entertainment with education to ensure the sustainability of heritage. It uses interactive methods like storytelling, craft workshops, and multimedia to make heritage engaging for young minds, thereby strengthening national identity.

Overall, recreational activities are not merely about leisure but are interwoven with broader national objectives such as preserving identity, fostering community engagement, and contributing to economic and social development. The focus is on providing diverse, high-quality experiences for all age groups, while also addressing challenges related to regulation and urban planning.

Saudi Arabia’s Evolving Economic Regulations and Vision 2030

Economic regulations in the Kingdom of Saudi Arabia are discussed in the sources primarily through specific initiatives aimed at fostering economic growth, ensuring public safety and order, preserving cultural identity, and enhancing the quality of life. These regulations often align with the broader objectives of Saudi Vision 2030.

Key areas of economic regulation include:

• White Lands and Unoccupied Real Estate Fees:
• A new executive bylaw has been introduced to regulate fees on white lands and unoccupied real estate. The primary goal is to achieve balanced and sustainable urban development, fulfill the ambitions of the real estate sector, maximize the use of existing infrastructure, and enhance efficiency in utilizing real estate resources.
• The bylaw comprises 16 articles that define annual fees, detail application scope and areas, and outline criteria for imposition and exemption.
• Fees are applied to lands suitable for development within specific geographical zones designated by ministerial decision for each city, particularly those with areas of 5000 square meters or more.
• The fee structure divides lands into five categories based on urban development priorities, with rates that can reach 10% of the land’s value for the highest priority areas.
• Penalties are in place for non-compliance, with fines not exceeding the amount of the due fee. Owners have the right to appeal decisions within 60 days. These fees and fines are specifically allocated to support housing projects, thereby reinforcing the system’s objectives for urban sustainability and limiting monopolistic practices. The system also allows for fee reimbursement if the land is developed within a specified period.
• Electronic Commerce (E-commerce) Regulations:
• The Ministry of Commerce conducts evaluations of e-commerce stores to boost compliance, safeguard consumer rights, and enhance service quality. This initiative is seen as crucial for increasing awareness of e-commerce and promoting its adoption as a key driver for sales, contributing to cost reduction and competitive expansion.
• The evaluation process involves 10 essential criteria, including:

1. Documentation of the e-store on the Saudi Business Center platform.
2. Clear return, exchange, and refund policies.
3. Defined consumer rights and duties policies for shipping and delivery.
4. A structured complaints and suggestions handling policy.
5. A privacy policy for customer data protection.
6. Verification of the e-store’s link in the commercial register and display of its tax identification number.
7. Display of all necessary licenses on the main page.
8. Availability of a clearly placed “Contact Us” icon.
9. Ensuring a secure and high-quality e-platform (HTTPS) with cyber security protection.
10. Website speed and ease of use.

• The evaluation process utilizes AI-powered “Robot” systems to verify compliance. The e-commerce sector in the Kingdom is experiencing rapid growth, with sales via “Mada” cards exceeding 69.3 billion Riyals in the first quarter of 2025 alone, reflecting a 56% annual growth. Forecasts suggest the Saudi e-commerce market could reach 240 billion Riyals by 2030.
• Live Performance Regulations in Restaurants and Cafes:
• The General Authority for Entertainment has launched an initiative to regulate and develop live performances in public venues to improve service quality, enhance visitor experience, and boost investment.
• New regulations require obtaining permits for performances, adherence to public taste, and respect for intellectual property rights. Applications must be submitted 10 working days in advance.
• Performers’ details, including names, nationalities, and roles, must be registered and approved by the Authority. Specific rules apply to child performers, requiring official identification and parental consent. Performances after midnight require approval and cannot extend beyond 2:00 AM.
• Food Truck Regulation:
• The widespread presence of food trucks has led to challenges such as noise pollution, traffic congestion, waste management issues, and public health concerns. There are also concerns about the exploitation of licenses by non-Saudi workers and unregulated late-night operations.
• Proposed solutions include designating equipped sites away from residential areas, establishing organized operating hours, and ensuring proper waste disposal. The aim is to transform food trucks into an organized sector that enhances the urban landscape.
• Handicrafts and Traditional Industries Law:
• The Council of Ministers approved a new system for handicrafts and traditional industries. This law aims to preserve the identity of traditional crafts and ensure their transmission to future generations.
• It seeks to transform traditional practices into an innovative industry with economic value and aligns with Vision 2030’s goals for economic diversification. The law supports craftspeople through training programs and enables them to market their products locally and globally via specialized exhibitions and e-platforms.
• Educational Bonds Proposal:
• A researcher proposed an innovative vision for privatizing public education through educational bonds. These bonds would be financial instruments issued by the government to help parents pay tuition fees, providing them with freedom to choose between public and private schools.
• This system aims to reduce government spending on education, stimulate educational investment, promote innovation, encourage competition among educational institutions, improve educational outcomes, and bridge the educational gap between different income groups.
• Public Safety Regulations (related to economic activity):
• The General Directorate of Civil Defense emphasizes that covering smoke detectors is a dangerous violation that disables early warning systems, posing a direct threat to lives and property. They urge establishments to comply with safety requirements, including operating and maintaining alarm and fire extinguishing systems to enhance protection and prevent incidents.
• The General Directorate of Border Guard also stresses the importance of marine vessel owners ensuring their vessels are ready and safe before sailing, checking engine efficiency, fire extinguishers, first-aid kits, and navigation lights. This is vital for raising maritime safety standards and preventing risks.

These regulations collectively demonstrate Saudi Arabia’s commitment to creating a structured and secure economic environment, fostering both traditional and modern sectors, and ensuring public well-being as part of its comprehensive development strategy.

Columns on Economics, Business, Media, and Digital Content

Here are the titles of the columns found in the newspaper, along with their first two paragraphs of detail, presented in English without any bold text:

1. Objectively We have reached a stage of semi-certainty regarding the US Federal Reserve’s decision, led by President Donald Trump. He will make a decision during the Federal Reserve’s meeting in mid-September to reduce the interest rate. This is the most likely scenario, according to major financial institutions’ analyses and estimates, with a reduction of a quarter to half a point. The question here is: what if the US Federal Reserve, led by its president, does not reduce the interest rate? This is a strict monetary policy that the US Federal Reserve has followed to control inflation, which currently stands at 2.7%. The Federal Reserve’s target is 2%, and there is still a way to go to achieve this goal. However, the US President is strongly pushing for an interest rate reduction because not doing so would have a significant and vital negative impact on the economy, whether for the real estate sector, cars, or companies, as it limits consumption and makes borrowing costly. This is not what the US President wants, and it will significantly affect the slowdown in growth in important sectors such as technology and finance; its impact on stock markets will be less. As for the cost of financing, especially for companies with large and high debts, and bonds may remain high, which will have an impact on liquidity and redistribution for investors. Investor confidence and the persistence of high interest rates will increase the dollar’s strength, which raises the cost of imports from the US economy, and this will slow down the global impact. As for its impact on emerging markets, the rise of the dollar will affect them, raising the cost of dollar-denominated debts and the possibility of capital outflow to safer US assets. The inflation, which still casts its shadow, means that the Federal Reserve needs assurances that inflation will decrease.

2. Outside the Box Food trucks, or what is known as “Food Trucks,” have seen a widespread presence in the streets of Saudi cities, transforming from a simple means of selling fast food and coffee into an economic project that attracts young people looking for an opportunity to enter the business market at the lowest costs. This transformation did not come from a vacuum; rather, the flexibility of movement in the trucks helped it to move between markets, events, and festivals, making it an ideal platform for experimenting with new ideas and offering innovative products away from traditional investment costs. Some unofficial estimates indicate that the size of the food truck market in Saudi Arabia exceeded two billion riyals during recent years, which reflects its growing importance as an emerging economic sector. If properly organized, it can turn into an important feeder for supporting the local economy, contributing to urban development, and creating new jobs in Saudi cities, both culturally and touristically. However, the widespread presence of this phenomenon has not been without problems affecting people’s daily lives. In some residential neighborhoods, these trucks have become a constant source of disturbance due to the noise generated by generators and accompanying music, in addition to the congestion they cause to car traffic and pedestrians around them. Moreover, the waste left behind by these trucks has become a blight on the public landscape and raises concerns related to public hygiene. The challenge is not limited to the organizational aspect alone but extends to the regulatory dimension that determines the future of this phenomenon. The licenses granted for this activity are intended to support Saudi youth and encourage them to work independently, but the reality reveals a large proportion of non-Saudi workers exploiting these licenses, which raises concerns about commercial exploitation, especially during nighttime hours when municipal oversight is reduced, opening the door to violations of health requirements.

3. Our Media is Responsible Media is one of the most prominent tools for influence and change in societies, and it plays a pivotal role in shaping public opinion and directing social behavior. In the midst of accelerating developments in the world, there is a need for responsible media that adheres to professionalism, reflects ethical values, and contributes to building an enlightened society, casting its shadow on sustainable development to preserve the resources and gains achieved by any society. Responsible media is that which serves the public interest, relies on sincerity and objectivity in conveying information, avoiding sensationalism or distortion of facts. It strives to present content with a purpose, strengthening the culture of dialogue and avoiding the spread of hatred or incitement. Distinctive media conveys the event with complete neutrality and aims to achieve public awareness, earning the trust of the audience and society by adhering to reliable sources and verifying the accuracy of information before publishing it, and adhering to ethical neutrality by not harming individuals or groups, as well as respecting privacy and societal values. Responsible media’s awareness of its societal role means it understands its significant impact on shaping ideas and stances, thus striving to direct them towards building, not destruction. This aligns with the media policy of the Kingdom of Saudi Arabia, as stated in its regulations and instructions.

4. Digital Not every idea written deserves to be read, and not every content that appears on screens or audio material creates an impact on listeners or leaves a mark on minds. Good content is like a tiny seed; it carries within it a complete tree of influence and knowledge, but also change, if it is planted. When an idea with a clear purpose and sincere language is crafted into content, whether a video clip or an image, it transforms from a mere text into a bridge that connects the sender and receiver, shortens distances, builds trust, and stimulates. Otherwise, its noise or buzz leaves only a temporary effect that fades with time. In a digital space where messages jostle for attention, content that achieves millions of views does not necessarily prevail if it is merely noisy. The true impact belongs to responsible and purposeful content, provided that it meets audience expectations, gains their attention, and is presented professionally through appropriate display mechanisms.

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By Amjad Izhar
Contact: amjad.izhar@gmail.com
https://amjadizhar.blog

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