The provided text extensively covers the International Indian Film Academy (IIFA) Awards 2025 held in Jaipur. It details the host, Karan Johar’s opening remarks, including a message from Prime Minister Modi emphasizing the global impact of Indian cinema. The transcript showcases award presentations across various categories, interspersed with performances and banter between hosts and celebrities. Furthermore, the text highlights partnerships with Nexa and Shobha Reality, tributes to figures like Raj Kapoor and Rakesh Roshan, and concludes with acknowledgments and future promises for IIFA.

IIFA Awards 2025 Study Guide

Quiz

Answer the following questions in 2-3 sentences each.

1. Who hosted the IIFA Awards 2025 in Jaipur? What title did the host give themselves?
2. According to the host’s opening remarks, what initiative launched by India’s Prime Minister does IIFA mirror in its mission?
3. What message did India’s Prime Minister Shri Narendra Modi send for the 25th edition of the IIFA Awards, as read by the host?
4. What initiative for environmental protection was undertaken at the IIFA Awards in Jaipur, inspired by the Prime Minister?
5. Which iconic figure of Indian Cinema was celebrated with a tribute during the awards ceremony, and who gave the tribute?
6. Which song did Karan Johar jokingly mention as his favorite Hindi song when asked? Why did he mention this particular song?
7. What was the theme of the expression battle that took place on stage? Who were the participants?
8. Which two Bollywood “royalties” were highlighted as the hosts for the 25th IIFA Awards in Jaipur, presented by Shobha Reality?
9. Which film received the IIFA Award for Best Picture? Who accepted the award and acknowledged the team involved?
10. What milestone did Raj Mandir cinema hall celebrate during the IIFA Awards? How was this recognized during the ceremony?

Quiz Answer Key

1. The IIFA Awards 2025 in Jaipur were hosted by Padmashri Karan Johar. He introduced himself with the title “Visionary Film Maker and Twin Setter, The One and Only Padmashri Karan Johar.”
2. IIFA’s mission of taking Indian cinema to a new level on the global platform was compared to the “Make in India” initiative launched by Prime Minister Shri Narendra Modi, emphasizing that IIFA is “made in India, for India, by India, and loved by the world.”
3. In his letter, Prime Minister Modi lauded IIFA’s 25-year journey and its commitment to making Indian cinema a global phenomenon, recognizing the contributions of various industry professionals and the worldwide audience, and reaffirming the government’s support for the film industry as a valuable cultural export.
4. The “IIFA Garden” initiative was undertaken in Jaipur, inspired by the Prime Minister’s “one tree for mother” initiative. As part of this, 15,000 plants named after artists and their mothers were planted to mark the event and promote environmental protection.
5. The iconic figure of Indian Cinema Raj Kapoor was celebrated with a grand tribute on his 100th birth anniversary. His granddaughter, Kareena Kapoor Khan, gave the tribute, expressing her inspiration from his legacy, passion, and values.
6. Karan Johar jokingly mentioned “There was a Rasgulla, it burst somewhere, oh burst jalebi Se lippat gaya re” as his favorite Hindi song. He said this after expressing hurt at not receiving an award and claiming it had to be a profound song, contrasting this with the lighthearted and nonsensical lyrics of the mentioned song.
7. The theme of the expression battle was a competition between “flowers” (Madhuri Dixit’s expressions) and “fire” (Karan Johar’s expressions). The participants were Madhuri Dixit and Karan Johar, who competed by enacting lines spoken by the host.
8. The two Bollywood “royalties” highlighted as the hosts for the 25th IIFA Awards in Jaipur were Karan Johar and Karthik Aaryan, emphasizing their contrasting styles and camaraderie.
9. The IIFA Award for Best Picture went to “Missing Ladies,” produced by Aamir Khan, Kiran Rao, and Jyoti Desh Pandey. Kiran Rao accepted the award, acknowledging the entire team involved in the film’s creation and success, including the writer, cast, crew, and supporters like Jio Studios and Netflix.
10. Raj Mandir cinema hall completed 50 glorious years. This milestone was recognized during the IIFA ceremony with a special event held at Raj Mandir, and the honorable Deputy Chief Minister of Rajasthan and the Union Minister of Culture and Tourism were invited on stage to salute the iconic cinema hall and its founding members.

Essay Format Questions

1. Analyze the significance of holding the 25th edition of the IIFA Awards in Jaipur. Discuss the symbolic value of the location and how it aligns with IIFA’s broader goals and the messages conveyed during the ceremony.
2. Explore the dynamic between the two hosts, Karan Johar and Karthik Aaryan. How did their contrasting personalities and on-stage banter contribute to the overall tone and entertainment value of the IIFA Awards 2025?
3. Discuss the various tributes and acknowledgements of legacy present throughout the IIFA Awards ceremony. Analyze how the event honored the past, celebrated the present, and looked towards the future of Indian cinema.
4. Examine the role of corporate partnerships, specifically with Nexa and Shobha Reality, in the IIFA Awards 2025. How were these partnerships integrated into the event, and what mutual benefits were highlighted?
5. Critically evaluate the messages and themes that emerged from the award acceptances and speeches. What insights do these moments provide into the current state and future aspirations of the Indian film industry?

Glossary of Key Terms

• IIFA (International Indian Film Academy): An organization that hosts annual awards to honor artistic and technical excellence in Hindi cinema and promote Indian cinema globally.
• Padmashri: A prestigious civilian award conferred by the Government of India for distinguished service in any field.
• Shobha Reality: A presenting sponsor of the IIFA Awards 2025, described as being involved in architectural excellence.
• Nexa: A presenting sponsor of the IIFA Awards 2025, associated with Maruti Suzuki’s premium automotive retail channel.
• Playback Singer: A singer whose singing is pre-recorded for use in films. The actors on screen lip-sync to the playback singer’s voice.
• Dharma Productions: A well-known Indian film production and distribution company, often associated with Karan Johar.
• Raj Mandir: A historically significant and iconic cinema hall located in Jaipur, celebrating its 50th anniversary.
• Best Picture: The most prestigious award at the IIFA Awards, recognizing the overall excellence of a film.
• Debut (Male/Female): Awards recognizing the best first performance by a male or female actor in a film.
• Supporting Role (Male/Female): Awards recognizing outstanding performances by male or female actors who did not play the lead role in a film.

IIFA Awards 2025 Briefing Document

This briefing document summarizes the key themes, important ideas, and facts presented in the provided excerpts from the IIFA Awards 2025 event held in Jaipur.

Main Themes:

• Celebrating 25 Years of IIFA: The event prominently celebrated the silver jubilee of the International Indian Film Academy Awards, highlighting its journey, global impact, and contributions to Indian cinema.
• India as a Global Cinematic Powerhouse: The awards emphasized the growth and global recognition of Indian cinema, positioning it as a valuable cultural export and a powerful storytelling medium.
• IIFA’s Role in Promoting Indian Cinema Globally: The event underscored IIFA’s crucial role in taking Indian cinema to international audiences, showcasing its vibrancy in various iconic cities and fostering cultural exchange.
• Recognition and Encouragement of Talent: The awards served as a platform to celebrate established and emerging talent in the Indian film industry, including actors, directors, musicians, technicians, and writers.
• Partnership and Collaboration: The event highlighted the importance of collaborations, particularly the long-standing partnerships between IIFA and Nexa, and IIFA and Shobha Reality, in supporting and elevating the awards and Indian cinema.
• Rajasthan as a Host Destination: Jaipur and Rajasthan were presented as gracious and memorable hosts, with the event showcasing the state’s culture, traditions, and growing importance as a filming location.
• Humor and Entertainment: The excerpts reveal a lighthearted and entertaining atmosphere, particularly through the interactions between the hosts, Karan Johar and Kartik Aaryan, and the celebrities.
• Tributes and Legacy: The event featured heartfelt tributes to legends of Indian cinema, such as Amitabh Bachchan and Raj Kapoor, emphasizing their enduring legacy and inspiration.

Most Important Ideas and Facts:

• Inaugural IIFA and Amitabh Bachchan’s Quote: The first IIFA was flagged off by Amitabh Bachchan, who quoted Dadasaheb Phalke, saying that the Indian Film Industry had become the inspiration for the IIFA Trophy, having been switched on like the sun.
• Prime Minister Narendra Modi’s Message: The Prime Minister sent a message recognizing the 25th edition of IIFA, commending its commitment to making IIFA a global phenomenon and highlighting cinema as a powerful storytelling medium showcasing India’s heritage and culture. He stated, “Indian cinema has captivated the global Audiences becoming a vehicle of India’s Rich Story Telling Traditions and Serving as a bridge between cultures.” He also acknowledged the government’s efforts to support the film industry and its growth.
• IIFA as “Made in India for India By India and loved by the world”: Karan Johar emphasized IIFA’s Indian roots and its global appeal.
• IIFA Garden Initiative: Inspired by the Prime Minister’s “one tree for mother” initiative, IIFA launched an “IIFA Garden” in Jaipur, planting 15,000 plants named after artists and their mothers to promote environmental protection.
• Celebrity Interactions and Hosting: The excerpts showcase the dynamic hosting by Karan Johar and Kartik Aaryan, marked by humor, playful banter with the audience and celebrities (including Shahrukh Khan, Madhuri Dixit, Kareena Kapoor Khan), and running gags (like Kartik owing Karan ₹100).
• Award Presentations: The document details the presentation of various awards, including:
• Best Lyrics: Prashant Pandey for “Sajni” from Missing Lady.
• Best Music Direction: Ramsat for [Soundtrack Name Not Fully Clear].
• Playback Singer Male: Jubin Nautiyal for “Dua” from Article 370.
• Playback Singer Female: Shreya Ghoshal for Bhool Bhulaiyaa Three.
• Debut Male: Laksh Lalvani for Kill.
• Debut Female: Pratibha for Missing Ladies.
• Best Directorial Debut: Kunal Khemu for Matgaon Express.
• Special Award for Outstanding Contribution to Indian Cinema: Rakesh Roshan, presented by Rekha. Rekha described him as “Resilience Personified” and recounted her early collaboration with him.
• Best Story Original: Viplav Goswami for Missing Ladies.
• Best Story Adapted: Shriram Raghavan, Arijit Biswas, Pooja Lodha Anukriti Pandey for Merry Christmas.
• Performance in a Negative Role (Male): Raghav Joyal for Kill.
• Performance in a Supporting Role (Female): Janaki Bodywala for Shaitan.
• Performance in a Supporting Role (Male): Ravi Kishan for Missing Lady.
• Best Direction: Kiran Rao for Lapata Ladies.
• Performance in a Leading Role (Male): Kartik Aaryan for Bhool Bhulaiyaa 2.
• Performance in a Leading Role (Female): Nitanshi Goyal for Missing Ladies.
• Best Picture: Missing Ladies, produced by Aamir Khan, Kiran Rao, and Jyoti Desh Pandey.
• Technical Awards (Sound Design, Sound Mixing, Screenplay, Dialogues, Cinematography, Choreography, Editing, Special Effects).
• Tribute to Raj Kapoor: Kareena Kapoor Khan gave a tribute to her grandfather, Raj Kapoor, celebrating his 100th birth anniversary. She expressed, “Your stories, passion and values inspire me every moment makes me feel close to you.”
• Nexa’s 10-Year Partnership with IIFA: The event celebrated the decade-long collaboration between Nexa and IIFA, highlighting their shared vision for creativity and innovation. Nexa also showcased its new electric SUV, the Eitara, emphasizing its commitment to sustainability.
• Shobha Reality as Presenting Sponsor: Shobha Reality’s role as the presenting sponsor was highlighted, emphasizing their contribution to the grand celebration and the synergy between architecture and cinema.
• Founders of IIFA Recognition: The three founders of IIFA, Virat Sarkari, Andre Viraf, and Saba Joseph, were acknowledged for their 25 years of dedication in taking Indian cinema to a global platform. Saba Joseph stated, “When We Go Across the World We Believe That We Represent India Planting a flag for india in each part of the world and today bring it home to Rajasthan and Jaipur has given us our Greatest Joy.”
• Tribute to Raj Mandir Cinema: IIFA paid a special tribute to the iconic Raj Mandir cinema hall in Jaipur, recognizing its 50 years of contribution to the cinematic experience.
• Commitment to Future IIFA Events: The IIFA management team reiterated its promise to continue celebrating Indian cinema globally every year.

This briefing document provides a comprehensive overview of the key aspects of the IIFA Awards 2025 event as presented in the provided excerpts.

Frequently Asked Questions: IIFA Awards 2025

1. What was the significance of the IIFA Awards 2025 being held in Jaipur?

The 25th edition of the International Indian Film Academy (IIFA) Awards in Jaipur marked a significant milestone. Returning to India after a global journey of 25 years, hosting the event in Jaipur, Rajasthan, highlighted the “Make in India” initiative for cinema, emphasizing that IIFA is “made in India, for India, by India, and loved by the world.” It also provided an opportunity to showcase Rajasthan’s rich culture and heritage to a global audience, with the state government actively supporting and promoting the event.

2. How did the founders and organizers reflect on the 25-year journey of IIFA?

The founders expressed immense gratitude for the Indian film industry’s support in making IIFA a global phenomenon. Starting as an idea in 2000, it evolved into a movement, taking Indian cinema to international venues and stars across four continents. They highlighted the challenges of convincing international figures to participate and the constant efforts to elevate the show’s scale and prestige, always aiming to make the Indian film industry proud. Hosting the silver jubilee in Rajasthan was a source of great joy, symbolizing a homecoming and a testament to the journey’s success.

3. What was the special environmental initiative undertaken during the IIFA Awards 2025?

Inspired by Prime Minister Shri Narendra Modi’s initiative of “one tree for mother,” the IIFA Awards 2025 launched the “IIFA Garden” in Jaipur. As a tribute to artists and their mothers, 15,000 plants were planned to be planted. This initiative aimed at environmental protection and promotion, connecting the celebration of cinema with ecological responsibility.

4. How was the legacy of Raj Kapoor celebrated at the IIFA Awards 2025?

To commemorate the 100th birth anniversary of the legendary showman of Indian Cinema, Raj Kapoor, a grand tribute was organized. His granddaughter, Bollywood royalty Kareena Kapoor Khan, presented the tribute, reflecting on his inspiring legacy, passion, and values. The tribute served as a reminder of his immense contribution to Indian cinema and its enduring impact on generations.

5. What were some of the key themes highlighted during the award ceremony?

Several key themes emerged throughout the IIFA Awards 2025: * Celebrating Milestones: The 25th anniversary of IIFA and the 10th anniversary of its partnership with Nexa were central, highlighting long-standing contributions to cinema and innovation. * “Make in India” for Cinema: Emphasizing India’s growing influence and talent in the global film industry. * Environmental Consciousness: The IIFA Garden initiative showcased a commitment to sustainability. * Honoring Legends: Tributes to Raj Kapoor and recognition of Rakesh Roshan’s outstanding contribution underscored the importance of cinematic heritage. * Emerging Talent: Awards for Debut Male, Debut Female, and Best Directorial Debut celebrated and encouraged new artists and filmmakers. * Women Power: Kartik Aaryan’s humorous acknowledgment of women dominating the box office and the success of female-led franchises was a notable point. * Partnerships and Collaborations: The strong partnerships between IIFA, Nexa, Shobha Reality, Zee Networks, and various other sponsors were repeatedly highlighted as crucial to the event’s success.

6. What were some of the memorable moments and interactions between hosts and celebrities?

The hosting duo of Karan Johar and Kartik Aaryan provided numerous memorable moments, characterized by witty banter, self-deprecating humor, and playful interactions with the audience and other celebrities. Highlights included: * Their ongoing humorous “battle” for “royalty” in Bollywood. * Karan Johar’s playful interrogation of Kartik Aaryan about potential romantic pairings in the industry, leading to a contest with My Trip offering London tickets. * Karan Johar and Madhuri Dixit engaging in an “Expressions War.” * Karan Johar and Shahrukh Khan’s comedic exchange about past “fights” and Karan’s dramatic reactions. * Shahrukh Khan’s lighthearted interaction with the three founders of IIFA, teasing them about payment for dancing. * Katrina Kaif’s graceful presence and interactions with the hosts and award presenters.

7. How was the evolving landscape of Indian cinema reflected in the awards and discussions?

The awards recognized excellence across various aspects of filmmaking, from technical categories like sound design and cinematography to acting and direction, showcasing the diverse talent within the industry. Discussions touched upon the increasing global reach and recognition of Indian films, the impact of digital technology, and the rise of new genres like horror-comedy. The success of films like “Missing Ladies” and the recognition of debutants indicated a dynamic and evolving industry embracing diverse storytelling and new talent.

8. What was the significance of the partnership between IIFA and Nexa?

The 10-year partnership between IIFA and Nexa was celebrated as a perfect blend of creativity and innovation. Nexa, marking a decade of redefining the exclusive automotive buying experience, found synergy with IIFA’s spirit of adventure and offering something new and exciting. The collaboration was presented as a story of two incredible brands with a shared vision for creativity and inspiration, with Nexa also highlighting its commitment to sustainability with the introduction of its new electric SUV during the event.

IIFA Awards 2025: A Jaipur Celebration

The IIFA Awards 2025 were a grand celebration held in Jaipur. This edition marked the 25th anniversary of the International Indian Film Academy Awards. The event was presented by Shobha Reality.

The evening was hosted by the “Visionary Film Maker and Twin Setter,” Padmashri Karan Johar, along with Karthik Aaryan. Karan Johar mentioned that hosting the IIFA was like being at home, referencing his father Shree Yash Johar’s mentorship to the co-founders of IIFA.

A significant moment was the reading of a letter from the Honourable Prime Minister Shri Narendra Modiji, who praised IIFA for its 25-year commitment to making Indian cinema a global phenomenon and for showcasing India’s rich heritage and culture. The Prime Minister also highlighted the growth of the Indian film industry and IIFA’s role in spreading its vibrancy globally.

The Chief Minister of Rajasthan, Shri Bhajan Lal Sharma Ji, also addressed the audience, expressing pride in Jaipur hosting the Silver Jubilee event and acknowledging the presence of renowned artists. He mentioned the “IIFA Garden,” an initiative inspired by the Prime Minister’s “one tree for mother” campaign, where 15,000 plants named after artists and their mothers would be planted.

Several awards were presented throughout the evening, recognizing excellence in various aspects of filmmaking. Some of the key awards and winners mentioned include:

• Best Story Original: Viplav Goswami for Missing Ladies.
• Best Story Adapted: Shriram Raghavan, Arijit Biswas, Pooja Lodha Anukriti Pandey for Merry Christmas.
• Performance in a Negative Role (Male): Raghav Joyal for Kill.
• Outstanding Contribution to Our Cinema: Rakesh Roshan. This award was presented by Rekha Ji.
• Playback Singer (Male): Jubin Nautiyal for “Dua” from Article 370.
• Playback Singer (Female): Shreya Ghoshal for “Ga Do Yaar Ga” from Bhool Bhulaiyaa Three.
• Debut Male 2024: Laksh Lalvani for Kill.
• Debut Female Pratibha: Nitanshi Goyal for Missing Ladies.
• Best Directorial Debut: Kunal Khemu for Madgaon Express.
• Award for Lyrics: Prashant Pandey for “Sajni” from Missing Lady.
• Award for Music Direction: Ramsat for an unnamed work.
• Performance in a Supporting Role (Female): Janaki Bodiwala for Shaitan.
• Performance in a Supporting Role (Male): Ravi Kishan for Missing Lady.
• Performance in a Leading Role (Male): Kartik Aaryan for an unspecified work (likely Bhool Bhulaiyaa 2).
• Performance in a Leading Role (Female): Nitanshi Goyal for Missing Ladies.
• Best Picture: Missing Ladies (produced by Aamir Khan, Kiran Rao, Jyoti Dev Pandey).
• Award for Sound Design: Subhash Sahu for Kill.
• Award for Sound Mixing: Subhash Sahu, Boloy Kumar, Rahul Karpe for Kill.
• Award for Screen Play: Sneha Desai for Lapata Ladies.
• Award for Dialogues: Arjun Dhawan, Aditya Dhar, Aditya Subhash Jhambre, Mona Thakkar for Article 370.
• Award for Cinematography: Rafi Mohammad for Kill.
• Award for Choreography: Bosco and Ceasar.
• Award for Editing: Jabeen Merchant for The Missing Ladies.
• Award for Special Effects: Red Chillies VFX for Bullbulaya 3.

The event featured performances by various artists, including Madhuri Dixit and Kriti Sanon. A tribute was also paid to the centenary birth anniversary of the “Show Man of Indian Cinema,” Raj Kapoor Ji, with his granddaughter Kareena Kapoor Khan presenting the tribute.

The IIFA Awards 2025 also highlighted the partnership between IIFA and Nexa (Maruti Suzuki India Limited), which has spanned ten years. Representatives from Nexa and Shobha Reality spoke about their association with IIFA and their shared vision for creativity and innovation. Shobha Reality was the presenting sponsor.

Other key sponsors and partners included Zee Network as the broadcast partner, Doordarshan as a joint broadcast partner, and numerous other entities across various sectors like travel, hospitality, and fashion.

The overall tone of the event was celebratory, marking a significant milestone for IIFA and the Indian film industry. There was a strong emphasis on recognizing talent, celebrating the journey of Indian cinema, and looking forward to its continued global success. The event also served as a platform for interactions and lighthearted banter between the hosts and various celebrities. The three founders of IIFA, Viraf Sarkari, Saba Joseph, and Andre Timmins, were also invited on stage and acknowledged for their vision and hard work in taking Indian cinema to a global platform.

IIFA Awards 2025: Celebrating Indian Cinema’s Global Reach

The sources provide several insights into Indian cinema, particularly through the lens of the IIFA Awards 2025 celebration.

The history of Indian cinema is acknowledged right at the beginning of the event. Karan Johar referenced Dadasaheb Phalke switching on the projectors in 1913 as the “Father of Indian Cinema,” and this moment is seen as the inspiration for the IIFA trophy. The fact that IIFA is celebrating its 25th anniversary in 2025 underscores the long and evolving journey of the Indian film industry.

Indian cinema is portrayed as a powerful storytelling medium that offers the world a glimpse into India’s “Rich Heritage, Diverse Culture and The Evolving Societal Landscape”. Prime Minister Shri Narendra Modiji, in his letter, recognized cinema as a valuable cultural export of the nation. He also highlighted that Indian cinema has “captivated the global Audiences becoming a vehicle of India’s Rich Story Telling Traditions and Serving as a bridge between cultures”. The growth of the Indian film industry across various languages, its unprecedented recognition at international festivals, and its record-breaking commercial success worldwide in recent years are also noted. The increasing reach of Indian content across continents due to advancements in digital technology further strengthens its global appeal.

IIFA’s role is presented as crucial in spreading the vibrancy of Indian cinema to various iconic cities worldwide, introducing its magic to new audiences and reinforcing India’s standing as a powerhouse of artistry excellence. The awards also aim to celebrate and encourage true cinematic brilliance. Furthermore, IIFA is said to have played a role in nurturing young and aspiring talent by providing a platform to showcase their craft alongside established artists and connect with global professionals. The goal is to inspire the next 25 years of growth and achievement in Indian cinema.

The awards themselves recognize excellence in various aspects of filmmaking, including storytelling (original and adapted), acting (leading, supporting, and negative roles, debut), music (direction, lyrics, playback singing), direction (debut), and technical aspects like sound design, sound mixing, screenplay, dialogues, cinematography, choreography, editing, and special effects. This comprehensive recognition highlights the multifaceted nature of Indian cinema and the diverse talents involved in its creation.

The presence of veteran figures like Rakesh Roshan, who received the “Outstanding Contribution to Our Cinema” award, and the tribute to the centenary birth anniversary of Raj Kapoor, the “Show Man of Indian Cinema,” emphasize the rich legacy and enduring impact of past generations on the present state of Indian cinema. Rakesh Roshan reflected on his 77-year family history in the industry and the continuous effort to make better films, crediting his actors, musicians, writers, technicians, and family. Kareena Kapoor Khan spoke of her grandfather Raj Kapoor’s inspiring legacy.

The event also highlighted the blend of tradition and modernity in Indian cinema, with performances incorporating Rajasthani cultural elements alongside contemporary Bollywood acts. The discussions between the hosts, Karan Johar and Kartik Aaryan, also touched upon current trends and the dynamic nature of the industry.

In conclusion, the IIFA Awards 2025, as described in the source, paint a picture of Indian cinema as a vibrant, culturally rich, globally influential, and continuously evolving industry with a strong historical foundation and a promising future, actively promoted and celebrated by platforms like IIFA.

Rajasthan: IIFA Awards 2025 Jaipur Promotion

The sources provide several insights into Rajasthan tourism, primarily in the context of hosting the IIFA Awards 2025 in Jaipur.

Rajasthan is explicitly mentioned as the destination partner for the IIFA Awards 2025. The Department of Tourism, Government of Rajasthan is also acknowledged as a special thanks recipient. Furthermore, Rajasthan Tourism presented a cultural performance during the event, featuring artists from Rajasthan like Kesar Su Madla, with choreography by Maitree Pahadi and music by Pukhle Khan and Team. This performance aimed at “Bringing the pulse of Rajasthan to this platform,” showcasing the state’s “History” and “colours of our traditions”.

The Chief Minister of Rajasthan, Shri Bhajan Lal Sharma Ji, addressed the audience, expressing pride in Jaipur hosting the Silver Jubilee event. He also highlighted the presence of renowned artists and mentioned the “IIFA Garden” initiative, inspired by the Prime Minister’s “one tree for mother” campaign, where 15,000 plants named after artists and their mothers would be planted in Jaipur, suggesting a blend of environmental awareness and celebrity appeal that could attract visitors. He encouraged attendees to “Take Rajasthan and a new script” and to return.

Throughout the event, there were enthusiastic mentions of Jaipur and Rajasthan by the hosts and attendees. Karan Johar welcomed everyone to “IIFA Awards 2025 in Jaipur Presented by Shobha Reality”. The event was described as a “Spectacular Evening A Historic Milestone and an Unforgettable Celebration Welcome Ladies End Gentleman to the Grand 25th Year of Nexa IPA Awards 2025 presented to Jaipur”.

The hosts, Karan Johar and Kartik Aaryan, engaged in lighthearted banter that sometimes referenced Rajasthan. For instance, Kartik mentioned being in Rajasthan with “fun golly yes” and joked about leaving “foreign affairs behind, on domestic soil” in Rajasthan.

Shri Ashish Parakh, Group Chief Sales & Marketing Officer, Shobha Reality, mentioned that “This time IIFA has been organised in Jaipur is just incredible”. He also noted that after their partnership with IIFA, wherever they go, including the US and Australia, people already know them, implying that the association with a prestigious event held in a specific location like Jaipur enhances global recognition.

The Deputy Chief Minister of Rajasthan, Smt. Diya Kumari Ji, was present at the ceremony and participated in presenting an award. This further signifies the Rajasthan government’s support and involvement in promoting the state through this high-profile event.

Shahrukh Khan also spoke about his connection with Rajasthan, stating, “Rajasthan whenever I have come here you all You’ve given me not just love but affection This person has become a guest and not a hospitable person May the glory of this land and its light continue to grow May this heart keep adding to your beauty, this is my only prayer from wish and as you all know Rajasthan The sun is not only strong but also very stubborn but today I want to shade you all from the sun I am going to take it ishq are you ready Rajasthan is going on, it’s going on, it’s going on shadow shadow shadow shadow let’s go let’s go walked Chhaya Chhaya is going on, all the love is going on, Chhaya Chhaya Let’s go for all the love jaya went let’s go let’s go Jaya let’s go jaya chal Sayya Chal saya chal sya He is a friend who is like fragrance…”. This passionate address highlights the welcoming nature of Rajasthan and its lasting impact on visitors.

In summary, the IIFA Awards 2025 in Jaipur served as a significant platform to showcase Rajasthan’s appeal as a tourist destination. The event involved the active participation and support of the Rajasthan government and tourism department, featured cultural performances, and garnered enthusiastic endorsements from prominent figures in the Indian film industry, all contributing to the promotion of Rajasthan’s rich heritage and welcoming spirit.

Nexa and IIFA: A Decade of Partnership

Based on the sources, the partnership between Nexa and IIFA is a significant and enduring one.

Here’s a breakdown of the discussion surrounding the Nexa partnership:

• Nexa is a key sponsor: The IIFA Awards 2025 in Jaipur are presented by Shobha Reality, but Nexa is highlighted as a prominent partner. The event is referred to as the “Nexa IPA Awards 2025”. Several awards are named “The Nexa IIFA Award for…”.
• A decade of collaboration: Mr. ji, Senior Officer Marketing & Sales Maruti Suzuki India Limited, mentions Nexa marking “a decade Redefining the Exclusive Automotive Buy Experience in my association with IIFA”. Partho Banerjee, Senior Executive Officer Marketing & Sales India Limited, also notes that Nexa has been part of IIFA’s “incredible journey for 10 Amazing Years… That’s a Decade of Style innovation and turning heads just Like Your Favorite Bollywood superstars”.
• Shared vision: Both IIFA and Nexa have a “Shared Vision for Creativity and Inspiration”. They both believe in “Pushing Boundaries”.
• Benefits for Nexa: Shri Ashish Parakh, Group Chief Sales & Marketing Officer, Shobha Reality, points out that after their partnership with IIFA, their brand presence has expanded to the US and Australia, with people recognizing them due to the IIFA association. He states, “Wherever We Go To US and Australia because of us Partnership with IIFA people there already know As that for a brand is really a good thing“.
• Nexa’s brand association: The partnership allows Nexa to associate its brand with the glamour and excitement of Indian cinema, reaching a global audience. The launch of their new electric SUV, the Eitara, is highlighted on the IIFA stage, positioning it as a “brand new superstar to the IIFA Stage” and emphasizing “Style comfort and cutting edge Technology” with a vision for a “Sustainable Tomorrow”.
• Commitment to the future: Mr. Banerjee from Nexa expresses their commitment to sustainability and using the IIFA platform to showcase the future. He wishes the partnership the very best for “many years”.
• Celebration of the partnership: During the event, there is a dedicated segment to celebrate the “10 Years of Nexa” and their partnership with IIFA’s “25 years of cinematic extravaganza”. This segment emphasizes the evolution and innovation brought about by the collaboration, setting “new innovations every year” and establishing benchmarks.

In summary, the Nexa partnership with IIFA is a long-standing, mutually beneficial collaboration that has spanned a decade. Nexa is a prominent sponsor, using the IIFA platform to enhance its brand visibility, associate with the prestige of Indian cinema, and showcase its products, including their focus on electric vehicles and sustainability. IIFA, in turn, benefits from Nexa’s support, enabling the grand scale and global reach of the awards ceremony. The partnership is celebrated during the IIFA event as a success story built on shared values of creativity and innovation, with both entities looking forward to continued collaboration.

Nexa IIFA Awards 2025: Key Presentations and Winners

The sources provide a detailed account of numerous award presentations at the Nexa IIFA Awards 2025 in Jaipur. Several awards were presented across various categories of filmmaking. Here is a discussion of some of the key award presentations:

• Award for Lyrics:
• The nominations were announced.
• The award was presented by Madhuri Dixit and Nishad Mitti (Chairman & Cofounder emap.com).
• The Nexa Safa Award for Lyrics went to Prashant Prashant Pandey for “Sajni” from Missing Lady.
• Award for Music Direction:
• The nominations were announced.
• The award was presented by Mr. Jaydeep Alawat Khambani Jaipur.
• The Nexa Eye Award for Music Direction went to Ramsat Sir. Ramsat Sir thanked the technicians, musicians, singers (including Sukhi Paaji, Sona Mohapatra, Shreya Ghoshal, and Arijit Singh), his director Kiran, and dedicated half the award to his wife, Sona Mohapatra.
• IIFA Special Award for Debut Male 2024:
• The award was presented by Shahid Kapoor and Mr. Segal (Chief Growth Officer Zee Entertainment Enterprise Limited).
• The Award went to Laksh Lalvani for Kill. Laksh expressed his gratitude to Karan Johar, his director Nikhil, and the entire cast and crew.
• iFast Special Award for Debut Female Pratibha For Missing Ladies:
• The award was presented by Sahil.
• The Award went to [Not explicitly named, but implied to be for Missing Ladies]. The recipient mentioned it was her first time at IIFA and thanked IIFA, Kiran Mam, Aamir Sir, and Jaipur.
• iifa for the best Directorial debut:
• The award was presented by Jyoti Desh Pandey (President Jio Studios) and Kiran Rao.
• The award went to Kunal Khemu for Matgaon Express. Kunal thanked his producers and accepted the award on behalf of his team.
• Nexa IIFA Award for Performance in a negative role male:
• The award was presented by Anthony “Show Time” M Pity and Mr. Ajay Arora (Managing Director B Tech India).
• The award went to Raghav Joyal for Kill. Raghav expressed his nervousness and thanked Karan Johar, IIFA, and the audience.
• Outstanding Contribution to Our Cinema:
• This honour was presented by Rekha Ji to Rakesh Roshan. Rekha Ji shared anecdotes about working with Rakesh Roshan and praised his resilience. Rakesh Roshan reflected on his family’s 77-year history in the industry and thanked his actors, musicians, writers, technicians, and family.
• Award For The Playback Singer Male:
• The nominations were announced.
• The award was presented by Zayed Khan and Fardeen Khan.
• The next IIFA award for Playback singer male went to Jubin Nautiyal for “Dua” from Article 370. Jubin thanked IIFA and dedicated the award to the country and his parents.
• Award for the Playback Singer Female:
• The nominations were announced.
• The award was presented by Nimrat Kaur and Ali Fazal.
• The Next I Award for Playback Singer Female went to Shreya Ghoshal for “Ga Do Yaar Ga” from Bhool Bhulaiyaa Three. Shreya Ghoshal mentioned this was her 10th IIFA award and thanked IIFA, Amaal Malik (composer), Pritam da (original composer), Sameer Ji (lyricist), Vidya Balan, Madhuri Dixit, and Kartik Aaryan.
• Nexa IIFA Award for Performance in a Supporting Role Female 2025:
• The award was presented by Shahrukh Khan.
• The Award went to Janaki Bodywala For Shaitan. Janaki expressed her nervousness at receiving the award from Shahrukh Khan and thanked her directors and producers.
• Award For Performance in a Supporting Role Male:
• The nominations were announced.
• The award was presented by Kareena Kapoor Khan and Mr. Ashish Parakh (Group Chief Sales & Marketing Officer Shobha Reality).
• The award For Performance in a Supporting Role Male went to [Not explicitly named, but for] Missing Lady. The recipient mentioned having done 750 films and this being his first IIFA award after many years, thanking Kiran Rao and his wife Preeti.
• The Nexa IIFA Award for Best Story Original:
• The award was presented by Vijay Verma.
• The Award went to Viplav Goswami for Missing Ladies. Viplav expressed his gratitude to Kiran Rao.
• The Nexa IIFA Award for Best Story Adapted:
• The award was presented by Punit and Gajraj.
• The Award went to Shriram Raghavan, Arijit Biswas, Pooja Lodha Anukriti Pandey for Merry Christmas. The presenter spoke about the themes of the film and thanked the team on behalf of Shriram.
• The Nexa IIFA Award for Performance in a negative role male: (This seems to be a repetition, previously mentioned with Raghav Joyal as the winner).
• The Nexa IIFA Award for Sound:
• The award was presented by Ravishan ji and the Deputy Chief Minister of Rajasthan Diya Kumari Ji.
• The Award went to Subhash Sahu for Kill.
• The Nexa IIFA Award for sound mixing:
• The award went to Subhash Sahu, Boloy Kumar, Rahul Carpe for Kill.
• The Next IIFA Award For Screen Play:
• The award went to Sneha Desai for Lapata Ladies.
• The Nexa IIFA Award for the dialogues:
• The award was presented by Mr. Ramesh Taurani, Kumar Taurani, and Mahima Chaudhary.
• The award went to Arjun Dhawan, Aditya Dhar, Aditya Subhash Jhambre, Mona Thakkar for Article 370.
• The IIFI Award for Cinematography:
• The Winner was Rafi Mohammad for Kill.
• The IIFA Award for Choreography:
• The award was presented by Dr. Deepak Nam Joshi, Miss Priya Man, and the Deputy Chief Minister of Rajasthan Shri Premchand Berwa.
• The Award went to Bosco and Ceasar.
• The Nexa Hi award For editing:
• The award went to Jabeen Merchant for The Missing Ladies.
• I Award for Special Effects Wizl:
• The award was presented by Nikhil Dwivedi and Jayanti Lal Gada.
• The Award went to Red Chillies VFX for Bullbulaya 3.
• True Nexa IIFA Awards 2025 to be held in Jaipur Presented by Shobha Reality The Next IIFA award is for direction:
• The award was presented by Katrina Kaif and Mr. Nobaka Suzuki (Senior Executive Officer Marketing & Sales Maruti Suzuki India Limited).
• The Award went to Kiran Rao. Kiran Rao thanked Viplav Goswami, Aamir Khan, Jyoti Desh Pandey, her team, cast, crew, and the audience for supporting their film Lapata Ladies.
• The nexa iifa awards For Performance in a Leading Role Male:
• The award was presented by Mr. Partho Banerjee (Senior Executive Officer Marketing & Sales India Limited) and Nora Fatehi.
• The Award went to Kartik Aaryan. Kartik spoke about his journey with Bhool Bhulaiyaa 2 and Bhool Bhulaiyaa 3, thanking the audience, Anees Bazmee, Bhushan Kumar, Anil Thadani, Vidya Balan, Madhuri Dixit, and the entire cast and crew. He also mentioned his connection with Jaipur.
• Nexa IIFA Award for Performance in a Leading Role Females:
• The award was presented by Bobby Deol and [Not fully named, but likely] Bhumi Pednekar.
• The award went to Nitanshi Goyal for Missing Ladies. Nitanshi expressed her surprise and gratitude, thanking IIFA, Karan Johar, Bobby Deol, Bhumi Pednekar, Kiran Mam, Aamir Sir, Jyoti Desh Pandey, and the audience, encouraging others to dream big.
• The IIFA Award for Best Picture:
• The award was presented by [Likely] Anil Kapoor and Ramesh Taurani.
• The Award went to Aamir Khan, Kiran Rao, Jyoti Dev Pandey for Missing Ladies. Kiran Rao thanked everyone involved in the film, including Aamir Khan and Jio Studios.

Throughout the award presentations, the hosts, Karan Johar and Kartik Aaryan, provided commentary and kept the energy high. Presenters often shared anecdotes or congratulated the nominees and winners. The association of Nexa as a key sponsor was highlighted through the naming of several awards. The presence of veteran actors like Madhuri Dixit, Rekha Ji, and Shahrukh Khan as presenters added to the glamour of the event. The winners often expressed heartfelt gratitude for the recognition from IIFA and the audience.

By Amjad Izhar
Contact: amjad.izhar@gmail.com
https://amjadizhar.blog

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