Month: March 2025

  • Organizing Hacks To Transform Your Home

    Organizing Hacks To Transform Your Home

    An orderly and well-maintained home is not just visually pleasing but can also have a profound impact on your well-being and efficiency. However, keeping every corner of your living space organized can often seem like a herculean task, leaving many homeowners feeling overwhelmed. Fortunately, the key to transforming your home is mastering the art of organization through practical, creative, and effective strategies.

    The secret to an immaculately arranged home lies in adopting habits and hacks that resonate with your lifestyle. Whether it’s revamping the functionality of your kitchen counters or rethinking the arrangement of your storage spaces, small yet deliberate steps can lead to big changes. These hacks are not merely about aesthetics but about creating an environment that fosters productivity, calmness, and a sense of control.

    In this blog post, we’ll unveil 31 game-changing organizing hacks that can revolutionize your home, making it more functional and visually appealing. Drawing insights from top organization experts and timeless principles, you’ll discover actionable tips that cater to every room of the house. Let this be your guide to decluttering your spaces and enriching your life.

    1- Banish the clutter by avoiding these organization blunders

    A clutter-free home isn’t just about aesthetics—it’s about creating a space that feels welcoming and functional. However, without realizing it, many of us fall into organizing pitfalls that exacerbate the mess. From shoving too many items into open shelves to cramming spaces with mismatched storage solutions, small mistakes can snowball into chaos. By addressing these blunders head-on, you can transform your home into a serene haven.

    The beauty of effective organization lies in balancing style and practicality. Experts recommend approaching organization with intention: focusing on solutions that reduce visual noise and maximize efficiency. For instance, decorative baskets or bins can help you conceal items while maintaining a cohesive look. It’s about working smarter, not harder, with thoughtful storage that simplifies your daily routines.

    2- Not allowing enough organizing time

    One of the most overlooked aspects of home organization is the time it demands. Rushing through the process in an attempt to check it off the list often leads to incomplete results and frustration. Instead, break the task into manageable chunks. As the adage goes, “Rome wasn’t built in a day,” and neither will your perfectly organized home.

    Allocating time for consistent tidying rituals can work wonders. A daily 15-minute cleanup session, as suggested by experts, may seem small, but over time it builds momentum and cultivates habits that stick. Rather than viewing organization as a one-time event, see it as an ongoing journey toward creating a space that truly serves your needs.

    3- Failing to reorganize

    Even the best organizing systems can lose their effectiveness over time. As your needs evolve or as new items find their way into your home, it’s essential to periodically reassess your spaces. Neglecting this step can result in clutter creeping back, leaving you to wonder where your organization efforts went wrong.

    Experts emphasize that regular reorganization not only keeps your home functional but also allows you to optimize spaces to suit your current lifestyle. For example, changing seasons may require you to adjust storage solutions for seasonal items or rotate commonly used belongings. This proactive approach ensures your spaces remain efficient and clutter-free year-round.

    Conclusion

    Addressing common organizing blunders, such as neglecting to plan or rushing the process, lays the foundation for a tidier home. By taking a thoughtful approach and giving your organizing efforts the time they deserve, you can create lasting changes that enhance your living space. Remember, small yet intentional steps often lead to remarkable transformations.

    In addition, don’t underestimate the power of reevaluating and adjusting your organization systems regularly. Whether it’s rotating seasonal items or reorganizing frequently used spaces, these consistent efforts are key to maintaining a well-functioning and harmonious home environment.

    4- Buying storage boxes before decluttering

    While storage boxes can seem like the ultimate solution to home organization, they often create more problems when purchased prematurely. Overloading your home with containers before addressing the root issue—decluttering—can lead to an even more congested space. This approach frequently fosters a “hide it and forget it” mentality, which undermines the purpose of effective organization.

    Experts recommend an alternative method: assess and minimize first, then invest in storage solutions tailored to your specific needs. Decluttering allows you to identify what truly deserves a place in your home and prevents unnecessary accumulation. Vanessa Hayes, a professional organizer, emphasizes, “Edit your belongings first, and then choose products that enhance the remaining items.”

    5- Not having enough shoe storage

    Shoes have a unique ability to cause visual clutter, especially when left scattered across floors or stuffed into overflowing racks. To achieve an orderly space, it’s essential to prioritize sufficient shoe storage for everyone in the household. This includes creative solutions for seasonal or infrequently worn footwear.

    Experts suggest incorporating dual-purpose furniture or under-bed storage for less-used shoes, while frequently used ones can be neatly placed by the door in a designated basket. Alejandra Costello, a seasoned organizer, highlights the impact: “A simple basket by the entrance can make a significant difference in keeping floors tidy.”

    6- A full refrigerator door

    While refrigerator doors are often treated as a command center of the home, overloading them with magnets, photos, and notes can create unnecessary clutter. A minimalist approach to organizing this space brings greater efficiency and visual harmony to the kitchen.

    One expert solution includes consolidating notes and reminders onto a single clipboard or magnetized whiteboard. This ensures that your refrigerator doesn’t become an eyesore while maintaining its functional role. Organization expert Jeni Aron advises, “Keep reminders streamlined, and set limits on what you display to avoid chaos.”

    Conclusion

    The success of any home organization effort begins with mindful decluttering. By focusing on intentional decision-making about what stays and goes, followed by investing in practical storage solutions, you can avoid the common pitfalls that hinder progress. This approach not only creates physical order but also fosters mental clarity.

    Moreover, addressing overlooked areas, such as shoe storage and refrigerator doors, emphasizes the importance of optimizing even the smallest spaces in your home. These adjustments, paired with creative strategies, ensure that your home remains both functional and visually appealing.

    7- Not having a home for everything

    Clutter often stems from items without designated spaces, leading to frustration when things are misplaced or left lying around. Adopting the mantra, “A place for everything and everything in its place,” can bring harmony to your home. Start by assigning a specific spot for practical possessions, ensuring that every item has a home where it belongs.

    This practice can also encourage household members to participate in keeping things tidy. Sarah Seguin, a professional organizer, advises involving the entire family in this process to create a collaborative effort. When everyone knows where things go, tidying up becomes a seamless and habitual activity rather than a daunting chore.

    8- Hanging onto seasonal wear

    Holding onto an excess of out-of-season clothing in common areas like the hallway can create unnecessary chaos. Streamlining your wardrobe based on the season not only saves space but also enhances accessibility. Keep only season-appropriate outerwear at hand while storing other items neatly in labeled bins or garment bags.

    By creating a system that accommodates seasonal changes, you can make your daily routines smoother. Switching out coats and jackets as the weather shifts prevents overcrowding and ensures your home always feels organized and spacious, even in high-traffic areas.

    9- Too many cables and cords

    Unruly cables and cords are not only eyesores but can also pose safety hazards. From television cords to extension leads, these often overlooked items can quickly become tangled messes. Taming this chaos involves simple yet effective solutions like cable organizers, stick-on cord keepers, or tidy boxes to conceal clutter.

    Additionally, wall-mounted extension leads or desk-friendly cord clips can keep necessary cables out of sight but within reach. These small changes can drastically enhance the aesthetic appeal of your home while ensuring a safer and more efficient living space.

    Conclusion

    Establishing a designated home for every item in your household is a transformative organizing principle. By giving everything—from shoes to seasonal wear—a dedicated space, you create a system that simplifies tidying and encourages participation from all family members. This proactive approach paves the way for a clutter-free and harmonious environment.

    Moreover, tackling overlooked areas such as cables and cords adds to the overall functionality and safety of your home. Organization isn’t just about appearances; it’s about creating a space that serves your needs while remaining visually appealing. With thoughtful effort, even the most disorderly spaces can be reimagined as efficient and inviting sanctuaries.

    10- Having too much furniture

    A common mistake in home design is overcrowding rooms with excessive or oversized furniture. While furniture can add character to a space, too much of it can make rooms feel cramped, cluttered, and overwhelming. A strategic approach is to prioritize functional and proportionate pieces that suit the dimensions of your home.

    Julianna of The Simplicity Habit suggests removing unused or space-consuming items: “Don’t fill every inch of the room with furniture.” A more minimalist arrangement not only improves flow but also highlights the existing décor, making your home appear more spacious and welcoming.

    11- Cluttering up kitchen surfaces

    The kitchen often becomes a hub of clutter, with counters loaded with appliances, utensils, and random items. Over time, this can create visual chaos, detracting from the kitchen’s functionality and beauty. Marie Kondo recommends clearing counters and storing utensils in designated spots, enhancing both cooking efficiency and overall tidiness.

    Incorporating storage solutions like pull-out pantry shelves or hooks for utensils can also make a significant difference. By keeping surfaces free of unnecessary items, you create a clean and organized space that encourages seamless meal preparation and a visually appealing aesthetic.

    12- Keeping all cleaning products in one place

    Storing all your cleaning supplies in one area, such as under the sink, can lead to congestion and inefficiency. Distributing cleaning products throughout your home—while ensuring they’re stored safely—can help you tackle messes more effectively. For instance, bathroom cleaners can be stored in the bathroom, and laundry essentials near the washing machine.

    This method not only saves time but also ensures that tools are readily available where they’re most needed. It’s a practical strategy to declutter storage spaces and improve the accessibility of cleaning supplies.

    Conclusion

    Thoughtful furniture selection is key to designing a home that feels open and harmonious. By removing unnecessary or ill-suited pieces, you can create a space that enhances functionality and aesthetic appeal. Similarly, organizing kitchen surfaces and reducing counter clutter fosters an environment that is both inviting and efficient.

    Distributed storage of cleaning products is another smart way to optimize your space and simplify daily tasks. These adjustments emphasize the importance of intentionality in every aspect of home organization, helping you craft a home that is functional, stylish, and stress-free.

    13- Overloading display cupboards

    Display cupboards, such as glass-fronted kitchen cabinets, have the potential to elevate the aesthetics of a home—if used wisely. Overloading them with mismatched crockery or a jumble of food items, however, diminishes their appeal and creates visual chaos. The secret lies in treating these spaces as curated showcases rather than mere storage.

    Experts suggest sticking to a consistent color palette and grouping similar items together for a neat, cohesive appearance. Organizing like items—whether it’s dinnerware or decorative pieces—not only makes access easier but also contributes to an overall sense of harmony. Use these cupboards as an opportunity to reflect your personal style while maintaining functionality.

    14- Not using drawer organizers

    Drawers can easily become black holes for miscellaneous items if left unmanaged. Without dividers or organizers, small objects often pile up into an unmanageable mess, making it difficult to find what you need. The solution is simple: invest in drawer organizers or dividers to create designated spaces for your belongings.

    Experts recommend sorting and categorizing items before placing them into the organizer. Whether it’s office supplies, kitchen utensils, or tools, a streamlined drawer system saves time and reduces frustration. Dividing the drawer diagonally or choosing adjustable organizers allows for optimal use of space and enhances the organization of even the trickiest drawers.

    15- Not labeling everything

    In an organized home, labels can be your best friends. While it might seem excessive, labeling storage containers, jars, and even shelves ensures that everyone knows where items belong and prevents misplacement. This habit not only improves efficiency but also helps maintain order over time.

    Creating labels can be a fun and rewarding process. From handwritten tags to professional-looking labels made with a Cricut machine, the options are endless. Aisha Green, a content expert, highlights the productivity benefits of labeling: “Once everything is labeled, finding items becomes second nature, making daily tasks much easier.”

    Conclusion

    Overloaded display cupboards, disorganized drawers, and unlabeled storage may seem like minor issues, but they have a significant impact on the overall tidiness of your home. By adopting simple yet effective strategies, such as using consistent groupings, drawer dividers, and clear labels, you can transform these trouble spots into organized havens.

    These solutions emphasize the importance of attention to detail in maintaining an orderly home. By tackling specific problem areas methodically, you create a more functional, visually pleasing living space that fosters efficiency and calmness. Let me know if you’d like me to continue with the remaining points!

    16- Overloading the refrigerator

    A crowded refrigerator not only impacts the freshness of your food but also makes meal preparation chaotic and stressful. When your fridge is overloaded, it becomes harder to keep track of what you have, leading to wasted food and unnecessary clutter. Regularly decluttering your refrigerator and categorizing items can solve this problem effectively.

    Organizational experts suggest grouping similar items, such as dairy products, condiments, or fresh produce, into designated zones. Investing in stackable bins or clear containers can also help utilize vertical space efficiently. By maintaining a tidy and well-arranged refrigerator, you ensure easy access to ingredients while reducing waste.

    17- Neglecting vertical storage space

    When space is limited, overlooking vertical storage opportunities can lead to missed chances for effective organization. Walls, doors, and even the insides of cupboards offer valuable real estate for storing items without consuming floor or counter space.

    Consider installing floating shelves, wall hooks, or over-the-door organizers to optimize vertical storage. For kitchens, hanging pots, pans, or utensils on wall racks can free up drawers and counters. This approach not only maximizes your storage potential but also creates a more spacious and orderly environment.

    18- Leaving laundry unchecked

    Laundry can easily become one of the most overwhelming sources of clutter in a home. Piles of unwashed clothes or baskets of unfolded laundry not only create chaos but also add to your daily stress. Establishing a laundry routine is key to staying on top of this never-ending task.

    Experts recommend setting a specific schedule for washing and folding laundry to prevent it from accumulating. Additionally, having designated hampers for different types of laundry (such as whites, colors, or delicates) can streamline the sorting process. This simple yet effective system ensures your laundry area remains tidy and organized.

    Conclusion

    Efficiently managing overlooked areas like refrigerators, vertical storage spaces, and laundry routines plays a critical role in maintaining an organized home. A well-arranged fridge ensures food stays fresh and accessible, while creative vertical storage solutions can help you maximize available space without crowding your rooms.

    Meanwhile, adopting a consistent approach to laundry prevents it from becoming an overwhelming burden. These strategies emphasize the importance of tackling specific problem areas to create a harmonious and clutter-free living environment. Let me know if you’d like me to continue with the remaining points!

    19- Overlooking multipurpose furniture

    Multipurpose furniture is a game-changer for homes where space is at a premium. Neglecting to incorporate dual-function pieces can lead to missed opportunities for enhanced organization and functionality. Items such as ottomans with hidden storage, foldable tables, or beds with built-in drawers allow you to combine style and practicality seamlessly.

    Experts recommend focusing on furniture that aligns with your lifestyle needs. For instance, in smaller spaces, a sofa bed or a desk that doubles as a dining table can prevent overcrowding while maximizing efficiency. These versatile options help you make the most of your square footage without compromising aesthetics.

    20- Forgetting to declutter digital spaces

    While we often focus on physical clutter, digital clutter can be just as overwhelming. From a cluttered desktop to overflowing email inboxes, unorganized digital spaces can hinder productivity and create unnecessary stress. Regularly decluttering your digital files, folders, and accounts can help streamline your virtual environment.

    Experts advise establishing a system for organizing digital content, such as categorizing files into folders and deleting outdated or unnecessary items. Set aside time each week for “digital housekeeping” to maintain a tidy and efficient virtual workspace that enhances productivity.

    21- Ignoring lighting solutions

    Lighting plays a pivotal role in the organization and ambiance of a home. Poorly lit spaces can appear cluttered and uninviting, even if they’re well-organized. Incorporating strategic lighting solutions, such as layered lighting with overhead fixtures, floor lamps, and task lights, can elevate the functionality and aesthetic of any room.

    Experts suggest using lighting to define specific areas, such as workspaces or relaxation zones, while also enhancing the visual appeal of organized spaces. Well-thought-out lighting contributes to creating an environment that feels spacious, cohesive, and welcoming.

    Conclusion

    Incorporating multipurpose furniture, decluttering digital spaces, and optimizing lighting solutions highlights the importance of a holistic approach to home organization. These hacks not only address physical clutter but also enhance the efficiency and ambiance of your living environment.

    By thinking creatively and focusing on both practical and aesthetic improvements, you can transform your home into a space that caters to your lifestyle and personal needs. Let me know if you’d like me to continue with the final set of points!

    22- Neglecting personal spaces

    Personal spaces, such as bedrooms or workstations, often get overlooked when focusing on communal areas in the home. However, these areas play a crucial role in maintaining individual productivity and well-being. A clutter-free personal space can serve as a sanctuary of calm and focus, allowing you to recharge or work effectively.

    Experts recommend taking the time to declutter and organize personal areas with care. Incorporate storage solutions like under-bed bins or desktop organizers to ensure everything has its designated place. A clean and thoughtfully arranged personal space promotes a positive mindset and boosts efficiency in daily routines.

    23- Not planning for future storage needs

    While current storage solutions might suffice, failing to account for future needs can lead to organizational challenges down the line. As families grow or hobbies expand, storage requirements often evolve, necessitating forward-thinking strategies to accommodate new items.

    Experts suggest opting for flexible and expandable storage systems. Modular shelving units, adjustable racks, or multi-purpose furniture can adapt to your changing needs without compromising space or aesthetics. Planning ahead prevents future clutter and ensures your home remains functional and organized.

    24- Forgetting outdoor spaces

    Outdoor areas, such as patios, balconies, or gardens, are integral parts of the home but are often left disorganized. Neglected outdoor spaces can detract from the overall ambiance and usability of your property. By extending your organizing efforts to these areas, you create an inviting and cohesive environment.

    Investing in storage solutions like weatherproof containers or wall-mounted racks can help keep tools, furniture, or outdoor accessories in order. A tidy outdoor space not only enhances the aesthetic of your home but also encourages you to make full use of your exterior living areas.

    Conclusion

    Organizing personal spaces, planning for future storage needs, and addressing outdoor areas are essential for creating a truly comprehensive system of home organization. Personal spaces act as individual sanctuaries that deserve careful attention, while forward-thinking storage solutions prevent future clutter and chaos.

    Outdoor spaces, often overlooked, are extensions of your living environment. Thoughtfully arranging these areas ensures that every part of your home is functional, inviting, and reflective of your organizational prowess. Let me know if you’d like me to wrap up the blog post with concluding thoughts or explore additional points!

    25- Overdecorating spaces

    While decor adds personality and charm to a home, overdecorating can have the opposite effect, making spaces feel crowded and chaotic. Too many decorative items on shelves, walls, or surfaces can create visual clutter and detract from the overall aesthetic. A thoughtful, minimalistic approach to decoration can bring harmony and elegance to any room.

    Experts recommend focusing on a few statement pieces that align with the theme of the room. For example, a well-placed vase, a piece of art, or a textured throw can enhance the space without overwhelming it. As William Morris famously said, “Have nothing in your house that you do not know to be useful or believe to be beautiful.”

    26- Not rotating seasonal decor

    Keeping seasonal decor on display year-round can quickly lead to clutter and reduce the special feeling associated with those decorations. Failing to rotate decor based on seasons or holidays can also make your home feel stagnant and unorganized. Create a system where you store off-season items safely until they are needed again.

    Labeling storage bins for each season and designating a specific area for them can help streamline the process. This habit not only maintains order but also allows your home to feel fresh and timely, keeping the ambiance aligned with each season or celebration.

    27- Underutilizing closet space

    Closets are often underutilized, with items haphazardly piled up or awkwardly arranged. Optimizing closet space can help maximize storage while keeping your belongings organized and easily accessible. Small adjustments, such as adding shelves, hooks, or bins, can make a big difference.

    Consider using vertical space within closets by installing adjustable shelving or hanging organizers. Dividers can help separate items, making it easier to locate what you need without rummaging. By transforming your closet into a structured storage haven, you make the most of one of the most valuable spaces in your home.

    Conclusion

    Balancing decor, optimizing closet usage, and rotating seasonal items are all critical components of a well-organized and visually cohesive home. Overdecorating can detract from the charm of your space, while neglecting to store seasonal decor can add unnecessary clutter. By adopting a minimalistic yet intentional approach, you can showcase your personal style without overwhelming your environment.

    Similarly, closets, often neglected in home organization efforts, hold immense potential for efficient storage. With a few strategic changes, these spaces can become highly functional and clutter-free, adding to the overall harmony and organization of your home. Let me know if you’d like me to complete the final steps of your blog post!

    28- Ignoring under-bed storage

    Under-bed storage often goes unutilized, despite being a prime space for organizing lesser-used items. Leaving this area untouched can lead to missed opportunities for keeping your home tidy and clutter-free. With the right storage solutions, the space beneath your bed can be transformed into a highly functional storage zone.

    Experts recommend using rolling bins, vacuum-sealed bags, or under-bed storage boxes to neatly store off-season clothing, shoes, or spare bedding. To prevent a cluttered look, opt for solutions that blend seamlessly with your room’s decor. This hidden storage area can help maximize your space while keeping essential items accessible.

    29- Overfilling shelves

    While shelves are a great way to display books, decor, or everyday items, overloading them can create a chaotic and untidy appearance. When shelves are crammed with too many objects, they lose their functionality and aesthetic appeal. The key is to strike a balance between style and practicality.

    Experts suggest adhering to the “less is more” philosophy. Leave some empty space on shelves to create an airy and organized look. Incorporating baskets, bookends, or storage cubes can help group items together, creating a sense of order. Curating your shelves thoughtfully enhances the overall ambiance of the room.

    30- Neglecting entryway organization

    The entryway is the first space you and your guests encounter, making it essential to keep it organized and inviting. A cluttered entryway with shoes, bags, and miscellaneous items scattered around can leave a negative impression. Setting up a well-thought-out system for this area can greatly improve the flow of your home.

    Invest in a combination of storage solutions, such as wall hooks, shoe racks, or a small bench with hidden storage compartments. Having a designated spot for keys, mail, and daily essentials can also streamline your routine. A tidy entryway sets the tone for a welcoming and organized home.

    Conclusion

    Utilizing overlooked spaces like under the bed, organizing shelves intentionally, and maintaining a neat entryway are vital to creating a harmonious home environment. These strategies not only improve functionality but also enhance the aesthetic appeal of your living space. A few thoughtful adjustments can make a big difference in transforming these areas into organized, efficient spaces.

    By addressing these final elements, you set the stage for a home that is as practical as it is beautiful. Let me know if you’d like me to wrap up your blog post with a final overall conclusion!

    31- Neglecting high and low spaces

    When organizing a room, it’s easy to focus solely on eye-level storage while overlooking high and low spaces that can be equally useful. These hidden areas, such as the space under beds or above cabinets and door frames, can offer valuable storage solutions. Instead of letting these spots go to waste, utilize rollable storage boxes or vacuum-sealed bags to stow items like bedding, seasonal clothing, or rarely used items out of sight.

    Experts highlight that optimizing these underutilized spaces can reduce clutter and make rooms appear more spacious. Whether it’s towels tucked away beneath the bed or decorative baskets on high shelves, using every inch of available storage contributes to a streamlined and functional home.

    32- Not enough closed storage

    Open wardrobes and clothing rails may look chic, but they often lead to visual clutter that disrupts the peaceful ambiance of a bedroom. Without adequate closed storage, small items like accessories and underwear can pile up and detract from the room’s tidiness. Fitted or freestanding wardrobes with doors and drawers provide a more discreet solution for storing essentials.

    These practical options keep your bedroom looking polished and serene by concealing messes behind clean lines. Experts suggest pairing closed storage with organizational tools such as drawer dividers or labeled boxes to ensure that even hidden spaces remain orderly.

    33- Too much wall art

    Gallery walls can be stunning focal points, but overloading them with mismatched frames and inconsistent layouts can overwhelm a room. Avoid clutter by planning your gallery wall carefully and sticking to a theme or color palette. Larger statement pieces create a cohesive look while providing a sense of balance and elegance.

    Renowned interior designers often recommend spacing frames evenly and limiting the number of items to maintain visual harmony. By treating wall art as an extension of your room’s decor rather than a storage solution for photos, you can achieve a sophisticated display that enhances the space.

    Conclusion

    Making use of overlooked spaces, such as those under beds and above cabinets, can significantly enhance the storage capacity and organization of your home. Similarly, prioritizing closed storage options ensures that clutter is concealed, fostering a calm and orderly environment in personal spaces.

    Additionally, thoughtful approaches to wall art design can elevate the aesthetic of your rooms without creating visual chaos. These strategies emphasize the importance of striking a balance between functionality and style in every corner of your home.

    34- Not sticking to the rule of three

    When organizing surfaces like sideboards, shelves, and console tables, one crucial design principle to follow is the rule of three. By grouping items in odd numbers—typically threes—you can create aesthetically pleasing arrangements that look harmonious and uncluttered. Ignoring this rule often results in chaotic displays that lack structure or balance.

    Experts suggest combining items with varying heights, textures, or shapes within these groupings to add visual interest. For example, a tall vase, a medium-sized stack of books, and a small decorative object together can form a balanced and engaging display. Leaving ample breathing space around each cluster also contributes to the polished appearance.

    35- Not picking up after pets

    Pets bring joy and personality to a home, but failing to manage their mess can quickly lead to disorder. From scattered toys to misplaced grooming tools, an unorganized approach to pet supplies can disrupt the harmony of your living space. Creating designated storage for your pet’s belongings helps maintain order while keeping essentials within reach.

    Experts recommend using labeled baskets or bins to store pet items like toys, leashes, and grooming supplies. This ensures that these belongings are easily accessible yet neatly tucked away. By organizing with your pet in mind, you can balance practicality and cleanliness without compromising on comfort for your furry friend.

    36- Piling up paperwork

    Paper clutter is one of the most pervasive challenges in home organization, often gathering in places like dining tables or kitchen counters. Allowing paperwork to pile up creates an overwhelming mess and makes it harder to find important documents when needed. Establishing a system for sorting and filing paperwork is vital to maintaining a tidy home.

    Experts advocate for sorting documents immediately, categorizing them as short-term or long-term papers. Tools such as filing cabinets, accordion folders, or labeled binders can help ensure that documents are stored logically and accessibly. Regularly decluttering and processing paperwork prevents it from becoming an ever-growing source of stress.

    Conclusion

    Applying organizing principles like the rule of three, managing pet supplies efficiently, and addressing paper clutter are essential to maintaining a balanced and harmonious home. These strategies not only enhance the visual appeal of your living environment but also improve functionality and reduce stress in day-to-day life.

    By treating each aspect of organization with thoughtfulness and attention to detail, you create a space that is not just orderly but also nurturing and welcoming.

    37- Working from home

    As remote work has become the norm, many homes now double as office spaces. However, failing to maintain a dedicated or organized workspace can lead to clutter spilling into other areas of the house. Creating a functional work zone that can be tidied up at the end of the day is essential to maintaining balance between professional and personal life.

    Experts recommend investing in compact, multi-purpose furniture like fold-away desks or storage ottomans. For those without a dedicated room, using portable storage bins for office supplies can help ensure work materials are easily accessible but not intrusive. A tidy and organized workspace fosters productivity and helps keep the rest of the home clutter-free.

    38- Not keeping like with like

    Organizing items by category is a game-changing principle in home organization. Failing to keep similar items together often leads to wasted time searching for misplaced objects and an overall sense of disarray. Whether it’s electrical chargers or spare toiletries, grouping “like with like” creates a logical system that is easy to follow.

    Experts suggest assigning specific zones in your home for certain categories. For instance, store all office supplies in one area and group household tools in another. Labeling bins or shelves within these zones ensures that every member of the household knows where items belong, simplifying the organization process.

    39- Not living simply

    An organized home begins with a mindset shift toward simplicity. In a consumer-driven society, it’s easy to accumulate items that add to clutter without serving a functional purpose. Embracing minimalism by letting go of unnecessary belongings can dramatically transform your space and your mindset.

    Experts like Julianna of The Simplicity Habit stress the importance of evaluating what truly adds value to your life. By decluttering and committing to intentional purchases, you create a home that reflects your needs and desires without overwhelming your space. This approach not only enhances organization but also cultivates a sense of peace and clarity.

    Conclusion

    Designating a clean and organized workspace, grouping similar items together, and adopting a minimalist mindset are pivotal steps toward achieving a well-ordered home. These practices not only simplify daily tasks but also create a harmonious living environment that supports productivity and well-being.

    By applying these principles consistently, you can transform your home into a space that’s not only functional but also reflective of a more intentional and fulfilling lifestyle.

    40- Bringing a chair into your bedroom

    While accent chairs can enhance the aesthetic appeal of a bedroom, they often become unintended clutter magnets, serving as makeshift clothes racks or storage piles. This turns a potentially stylish piece into a source of disorganization. Unless you have ample space and discipline to maintain the chair’s intended use, it may be better to forgo this addition altogether.

    Experts suggest focusing on alternative storage solutions that fulfill practical needs without compromising aesthetics. For smaller bedrooms, invest in sleek storage furniture like an ottoman with built-in compartments or a streamlined wardrobe. This approach ensures that your space remains visually clean and functionally optimized.

    Conclusion

    The choice to include certain furniture pieces, such as accent chairs in the bedroom, should be guided by a commitment to maintaining organization and minimizing clutter. By prioritizing practicality over unnecessary additions, you can prevent chaos and preserve the tranquility of your space.

    This final principle underscores the importance of intentionality in every aspect of home organization. Each decision, from storage solutions to furniture placement, contributes to a balanced environment that supports functionality and aesthetic harmony.

    Transforming your home into a haven of organization and tranquility is a process that requires intentionality, creativity, and consistency. Through these 40 organizing hacks, we’ve explored how small, thoughtful changes can have a profound impact on the functionality, aesthetic appeal, and overall harmony of your living space. From tackling cluttered surfaces to rethinking storage strategies, these tips offer practical solutions for common organizational challenges.

    As you embark on your journey to create a more organized home, remember that progress is incremental. Each step you take brings you closer to a space that reflects not only your style but also your priorities and values. By combining these insights with your unique needs, you can design a home that is efficient, welcoming, and deeply personal.

    Bibliography

    Here’s a curated bibliography of books and resources on home decor and organization that you might find insightful:

    1. The Life-Changing Magic of Tidying Up by Marie Kondo This bestseller introduces the KonMari Method, focusing on decluttering by keeping only items that “spark joy.”
    2. The Complete Book of Home Organization by Toni Hammersley A comprehensive guide filled with practical tips and strategies for organizing every room in your home.
    3. Home Edit Life by Clea Shearer and Joanna Teplin This book offers a modern approach to home organization, emphasizing style and functionality.
    4. Decluttering at the Speed of Life by Dana K. White A practical guide for tackling clutter in manageable steps, perfect for busy individuals.
    5. The Simplicity Habit by Julianna Focuses on embracing minimalism and intentional living to create a clutter-free home.
    6. Organized Simplicity by Tsh Oxenreider A step-by-step guide to simplifying your home and life, with a focus on creating a peaceful living environment.
    7. The Home Edit Workbook by Clea Shearer and Joanna Teplin A hands-on companion to their main book, this workbook helps you apply their organizing principles to your own space.
    8. Minimalista by Shira Gill Combines minimalism with personal style, offering tips for creating a home that reflects your personality while staying organized.
    9. Real Life Organizing by Cassandra Aarssen Offers practical solutions for organizing your home in a way that fits your lifestyle.
    10. The Joy of Less by Francine Jay A guide to minimalist living, focusing on decluttering and simplifying your home.

    These books provide a mix of theoretical insights and actionable advice, making them valuable resources for anyone looking to enhance their home decor and organization. Let me know if you’d like further details on any of these!

    By Amjad Izhar
    Contact: amjad.izhar@gmail.com
    https://amjadizhar.blog

  • Al-Riyadh Newspaper: March 21-22, 2025 Umrah Pilgrims, Artificial Intelligence, Soccer

    Al-Riyadh Newspaper: March 21-22, 2025 Umrah Pilgrims, Artificial Intelligence, Soccer

    This collection of articles from the Saudi Arabian newspaper Al Riyadh covers a diverse range of topics. Several pieces highlight Saudi Arabia’s efforts in facilitating and enhancing the experience for Umrah pilgrims, detailing increased numbers, technological improvements, and community volunteer initiatives aligning with Vision 2030. Another significant theme explores the growing influence of artificial intelligence in sports, particularly soccer, impacting talent scouting, player performance analysis, and refereeing. Other articles touch on cultural heritage, such as Saudi architectural styles, historical sites like Qasr Al-Hukm station in Riyadh, and the preservation of traditional foods. International relations and political analysis are also present, with discussions on potential shifts in US foreign policy towards Russia and the United Nations, as well as the humanitarian crisis in Gaza.

    The Intersection of Tradition and Technology in Saudi Arabia: A Study Guide

    Quiz

    1. According to the article, what was the unprecedented number of Umrah pilgrims in Saudi Arabia during the year 1445 AH, and what does this achievement reflect?
    2. Mention three specific examples of how technology is being utilized to improve the Umrah experience for pilgrims, as described in the provided text.
    3. What is the significance of the King Abdulaziz Center for World Culture (Ithra) in Dhahran, and what are some of its key features mentioned in the source?
    4. Describe the role of women in serving pilgrims during the Hajj and Umrah seasons, according to the information presented in the articles.
    5. What are the objectives of the “Guest of Allah Service Program,” launched under Saudi Vision 2030, and what is its target for the annual capacity of Umrah pilgrims by 2030?
    6. Explain the purpose and function of the “smart robots” being deployed in the Haramain (the holy mosques in Mecca and Medina).
    7. What is the Haramain High-Speed Railway, and how does it contribute to the comfort and convenience of pilgrims traveling between Mecca and Medina?
    8. According to the article, what is the significance of the Qasr Al-Hukm district in Riyadh, and what historical and administrative landmarks are located there?
    9. Discuss the trend of volunteer work in Mecca and Medina, particularly during Ramadan, and provide an example of a volunteer initiative mentioned in the text.
    10. What does the article suggest about the future of the Umrah experience in relation to technology and digitalization, aligning with Saudi Vision 2030?

    Quiz Answer Key

    1. In 1445 AH, Saudi Arabia achieved an unprecedented number of over 16 million 924 thousand Umrah pilgrims. This reflects the Kingdom’s dedicated efforts to increase the capacity for pilgrims and facilitate their performance of the rituals.
    2. Three examples include the use of smart robots for guidance and sterilization in the Haramain, the development of smart transport applications like Uber and Careem, and the implementation of AI-powered data analysis to manage crowd flow in holy sites.
    3. The King Abdulaziz Center for World Culture (Ithra) in Dhahran is described as a unique architectural masterpiece and a vibrant hub for culture, creativity, and cross-cultural exchange. It houses a museum, library, cinema, theater, and various other facilities aimed at enriching the cultural landscape.
    4. Women play a pivotal role in providing services to the Guests of Allah during Hajj and Umrah, actively participating in organizing the movement of pilgrims and managing crowds in Mecca and Medina. This reflects the significant development in empowering women in Saudi Arabia in line with Vision 2030.
    5. The “Guest of Allah Service Program” aims to facilitate the hosting of Umrah and Hajj pilgrims, ease their arrival to the Two Holy Mosques, enrich their religious and cultural experience, and provide high-quality services. The program targets raising the annual capacity to 30 million Umrah pilgrims by 2030.
    6. The smart robots in the Haramain serve multiple purposes: providing guidance and information to pilgrims in various languages, sterilizing the holy sites, and distributing Zamzam water to pilgrims efficiently, reducing crowding around distribution points.
    7. The Haramain High-Speed Railway is a rapid and comfortable transportation system connecting Mecca and Medina. It significantly reduces travel time and alleviates traffic congestion on land routes, enhancing the overall travel experience for pilgrims.
    8. The Qasr Al-Hukm district is the historical, political, and administrative heart of Riyadh, serving as the primary seat of government for the Second and Third Saudi States. It houses significant landmarks such as the Imam Turki bin Abdullah Mosque, Al-Thumairi Street, and Al-Zal Souq, along with various government bodies.
    9. There is a significant trend of volunteer work in Mecca and Medina, especially during Ramadan, with numerous individuals and organizations contributing to serving pilgrims. For example, the General Authority for the Care of the Two Holy Mosques announced the provision of 10.8 million iftar meals for fasting individuals in the Haramain during Ramadan.
    10. The article suggests that the future Umrah experience will be increasingly seamless, relying fully on artificial intelligence and digitalization, in line with Vision 2030. Continuous technological advancements are expected to bring further improvements that comprehensively cover various technical aspects of the pilgrimage.

    Essay Format Questions

    1. Analyze the ways in which Saudi Vision 2030 is driving technological advancements and infrastructure development to enhance the experience of Umrah and Hajj pilgrims. Discuss the key initiatives and their intended impact on the efficiency, comfort, and safety of these religious journeys.
    2. Evaluate the significance of cultural and historical sites, such as the King Abdulaziz Center for World Culture (Ithra) and the Qasr Al-Hukm district, in the context of Saudi Arabia’s efforts to preserve its heritage while promoting modernization. How do these sites contribute to the Kingdom’s identity and its appeal to both local and international audiences?
    3. Discuss the evolving role of women in Saudi Arabia, as reflected in their increasing participation in serving pilgrims and contributing to various sectors aligned with Vision 2030. How does their involvement impact the overall quality and inclusivity of services provided during Hajj and Umrah?
    4. Examine the increasing reliance on artificial intelligence and digital technologies in managing and improving the Umrah pilgrimage. What are the potential benefits and challenges of this technological integration, and how might it shape the future of religious tourism in Saudi Arabia?
    5. Assess the role of volunteerism and community engagement in supporting and facilitating the Umrah experience, particularly during peak seasons like Ramadan. How do these grassroots efforts complement the official initiatives in ensuring a positive and spiritually enriching journey for pilgrims?

    Glossary of Key Terms

    • Umrah: A voluntary Islamic pilgrimage to Mecca that can be performed at any time of the year, unlike the Hajj which has specific dates.
    • Haramain: An Arabic term referring to the two holy mosques in Islam: Masjid al-Haram (the Grand Mosque in Mecca) and Masjid an-Nabawi (the Prophet’s Mosque in Medina).
    • Saudi Vision 2030: A strategic framework launched by Saudi Arabia with the goal of diversifying its economy, developing public service sectors such as health, education, infrastructure, recreation, and tourism, and enhancing the quality of life for its citizens and residents.
    • Guest of Allah Service Program: An initiative under Saudi Vision 2030 aimed at improving the experience of Hajj and Umrah pilgrims by facilitating their arrival, providing high-quality services, and enriching their religious and cultural journey.
    • Artificial Intelligence (AI): The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
    • Digitalization: The process of converting information into a digital format. In the context of the articles, it refers to the increasing use of digital technologies to manage and enhance various aspects of the Umrah experience.
    • Smart Robots: Robots equipped with AI and sensors that can perform tasks autonomously or semi-autonomously, such as providing information, sterilization, and distribution of resources.
    • Haramain High-Speed Railway: A high-speed train service connecting the holy cities of Mecca and Medina, designed to provide দ্রুত and удобное transportation for pilgrims and visitors.
    • Qasr Al-Hukm: A historical district in Riyadh that holds significant political, administrative, and cultural importance, having been the seat of rule for the Second and Third Saudi States.
    • Volunteerism: The practice of offering one’s time and services without pay, often for the benefit of the community or a specific cause, such as assisting Umrah pilgrims.

    Briefing Document: Analysis of Provided Sources

    Date: October 26, 2023 (Based on the latest date mentioned in the text – March 2025 is in the future, assuming analysis in late 2023 or early 2024) Prepared For: [Intended Audience – e.g., Internal Team, Stakeholders] Subject: Review of Articles from Al-Riyadh Newspaper Focusing on Umrah Enhancements, Social and Economic Developments in Saudi Arabia, and International Affairs.

    This briefing document summarizes the main themes, important ideas, and key facts presented in the provided excerpts from the Al-Riyadh newspaper. The articles cover a diverse range of topics, with a significant focus on the Kingdom of Saudi Arabia’s efforts to enhance the Umrah experience, alongside discussions on social, economic, and international developments.

    I. Unprecedented Numbers and Technological Advancements in Umrah Services:

    A significant portion of the articles highlights the record-breaking number of Umrah pilgrims in 1445 AH (Islamic year), exceeding 16.9 million. This achievement is attributed to the Kingdom’s continuous efforts to facilitate the pilgrimage, aligning with the Vision 2030 goals.

    Key Themes and Ideas:

    • Record-Breaking Numbers: The articles repeatedly emphasize the “historic and unprecedented number” of Umrah pilgrims. Quote: “حققت المملكة العربية السعودية رقًما تاريخًيا غير مسبوقًا في أعداد المعتمرين خالل عام 1445، وتجاوز 16 مليونا 924 ألف معتمًرا أدى مناسك العمرة.” (The Kingdom of Saudi Arabia has achieved a historic and unprecedented number in the number of Umrah pilgrims during the year 1445, exceeding 16 million 924 thousand pilgrims who performed the rituals of Umrah.)
    • Vision 2030 Alignment: The enhancements in Umrah services are explicitly linked to the Kingdom’s Vision 2030, particularly the “Guest of Al-Rahman Service Program.” This program aims to “facilitate the hosting of pilgrims and ease their arrival to the Two Holy Mosques, provide high-quality services, enrich their religious and cultural experience,” and increase the accommodation capacity to 15 million pilgrims annually by 2025.
    • Technological Integration: A major focus is on the introduction and expansion of technological solutions to improve the Umrah experience. Examples include:
    • Robots: Deployment of robots in the Holy Mosque of Makkah and the Prophet’s Mosque in Madinah for guidance, information in multiple languages, sterilization, and distribution of Zamzam water. Quote: “تم تفعيل الروبوتات لتعقيم الحرم وُتستخدم الروبوتات في عمليات التعقيم المستمر داخل الحرم، ما يُساعد في الحفاظ على بيئة نظيفة وصحية.” (Robots have been activated to sterilize the Haram, and robots are used in continuous sterilization operations inside the Haram, which helps in maintaining a clean and healthy environment.)
    • Smart Transportation: Development of the Haramain High-Speed Railway, ride-sharing applications (Uber, Careem), smart bus services, and smart parking systems to facilitate the movement of pilgrims. Quote: “الذي يوفر وسيلة نقل سريعة ومريحة بين مكة المكرمة والمدينة المنورة، مما يقلل من وقت السفر ويخفف الزحام على الطرق البرية.” (Which provides a fast and comfortable means of transportation between Makkah Al-Mukarramah and Madinah Al-Munawwarah, reducing travel time and alleviating congestion on land routes.)
    • Data Analysis and AI: Utilizing big data analytics from smart cameras and sensors to manage crowds efficiently and reduce congestion in holy sites. Development of virtual Hajj and Umrah plans and AI-powered chatbots to provide instant answers to pilgrims’ inquiries in multiple languages. Quote: “يتم جمع وتحليل بيانات المعتمرين من خلال الكاميرات الذكية وأجهزة الاستشعار، ما يسمح بإدارة تدفق الحشود بكفاءة وتقليل الازدحام في الأماكن المقدسة.” (Pilgrim data is collected and analyzed through smart cameras and sensors, allowing for efficient crowd flow management and reduced congestion in holy places.)
    • Electronic Payments and Identification: Implementation of digital solutions for financial transactions and residency, reducing reliance on cash.
    • Sustainability Initiatives: Introduction of solar energy in some facilities of the Holy Mosque, smart air conditioning systems to conserve energy, and intelligent waste management systems. Quote: “وهي تقنيات الطاقة الشمسية التي مت تشغيلها في بعض مرافق الحرم المكي بالطاقة الشمسية لتقليل استهلاك الطاقة التقليدية والحفاظ على البيئة.” (These are solar energy technologies that have been implemented in some facilities of the Holy Mosque using solar power to reduce traditional energy consumption and preserve the environment.)
    • Improved Experiences: The overarching goal of these advancements is to “improve the experience of Umrah pilgrims,” making it “more comfortable, easier, safer, and spiritually enriching.” Quote: “إن التطور التقني المستمر في إدارة خدمات العمرة يعكس التزام المملكة بتحسين تجربة الزوار، ويؤكد حرصها على تسهيل أداء المناسك وجعلها أكثر راحة وأماناً.” (The continuous technological development in the management of Umrah services reflects the Kingdom’s commitment to improving the visitor experience and affirms its keenness to facilitate the performance of rituals and make them more comfortable and safer.)
    • Nusk Platform: The launch of the “Nusk” platform is highlighted as a significant initiative providing various services to facilitate the pilgrim’s journey from planning to performing the rituals. Quote: “وكذلك إطلاق منصة نسك التي قدمت هذه المنصة الرقمية العديد من الخدمات لتسهيل رحلة ضيوف الرحمن، بدءًا من التخطيط وحتى أداء المناسك.” (Likewise, the launch of the Nusk platform, which this digital platform provided many services to facilitate the journey of the Guests of Al-Rahman, starting from planning until performing the rituals.)

    II. Community Engagement and Volunteerism in Supporting Pilgrims:

    The articles also emphasize the strong community involvement and the significant role of volunteer work in serving the pilgrims.

    Key Themes and Ideas:

    • Active Community Participation: The local Saudi community is described as being in a “constant competitive race to support the Umrah sector and serve the pilgrims.” Quote: “سباق تنافسي مجتمعي لدعم وتسهيل العمرة” (A competitive societal race to support and facilitate Umrah).
    • Guest of Al-Rahman Service Program’s Impact: This program has “activated the energies of society and sharpened the determination of its sons and daughters” to cater to the needs of pilgrims. Quote: “إذ عمل البرنامج على تفعيل طاقات المجتمع، وشحذ همم أبنائه وسواعدهم حتى يجد القادم سواء كان حاجًا أم معتمرا أو زائرًا ما يحوز رضاه ويلبي احتياجاته.” (As the program worked to activate the energies of society, and sharpened the determination of its sons and daughters so that the newcomer, whether a pilgrim, Umrah performer, or visitor, finds what satisfies him and meets his needs.)
    • Volunteer Initiatives: Numerous examples of volunteer efforts are provided, including:
    • General Administration for the Care of the Two Holy Mosques opening doors for volunteer work.
    • Providing 10.8 million iftar meals for fasting individuals in Ramadan. Quote: “ومن بين الأعمال التطوعية في هذا العام إعلان الهيئة العامة للعناية بشؤون المسجد الحرام والمسجد النبوي، عن تقديم أكثر من 10.8 ملايين وجبة إفطار للصائمين منذ بداية شهر رمضان وحتى منتصفه.” (Among the volunteer works this year is the announcement by the General Authority for the Affairs of the Grand Mosque and the Prophet’s Mosque, about providing more than 10.8 million iftar meals for those fasting since the beginning of Ramadan until its middle.)
    • Distributing water and dates.
    • “Ikram Association” preserving leftover iftar meals through the “Jad Biha” initiative. Quote: “ومن الأمثلة أيضًا على تلك الأعمال قيام جمعية إكرام بحفظ وتوزيع فائض وجبات الإفطار من ساحات المسجد الحرام والمسجد النبوي.” (Among the examples of these works is also the Ikram Association’s preservation and distribution of surplus iftar meals from the courtyards of the Grand Mosque and the Prophet’s Mosque.)
    • “Shifa Charity Association” providing health services in the holy area, including iftar meals and kidney dialysis sessions.
    • The Saudi Arabian Scouts Association’s volunteer camp providing guidance and support to pilgrims. Quote: “وقد أسهم 295 كشافًا وقائدًا وشابًا في تقديم الخدمة للمعتمرين، والتوجيه والإرشاد بكثافة في المسجد الحرام والساحات، ومساندة الجهات المختلفة.” (295 scouts, leaders, and young men contributed to providing services to the pilgrims, and intensive guidance and direction in the Grand Mosque and its courtyards, and supporting various entities.)
    • Focus on Quality and Safety: Volunteer efforts are conducted according to clear organizational standards to ensure the safety and comfort of visitors. Quote: “وقد أشار إلى أن عمليات التوزيع تمت وفق معايير تنظيمية واضحة تهدف إلى ضمان سلامة الزوار ومرونة تقديم الخدمة في المواقع المخصصة للإفطار داخل الحرمين وساحاتهما.” (He pointed out that the distribution operations were carried out according to clear organizational standards aimed at ensuring the safety of visitors and the flexibility of service delivery at the sites designated for iftar within the Two Holy Mosques and their courtyards.)
    • Cooperation with Government Entities: Volunteer initiatives are often conducted in coordination with government ministries and non-profit organizations.

    III. The Riyadh Metro Project – Qasr Al-Hukm Station:

    Another significant topic covered is the Qasr Al-Hukm station, a key central station in the Riyadh Metro project.

    Key Themes and Ideas:

    • Strategic Location and Connectivity: The station is located in the heart of Riyadh, connecting the blue and orange lines of the metro network, making it a “vital hub” for transportation. Quote: “ُتَعدُّ محطة قصر الحكم واحدة من أهم المحطات الرئيسة في مشروع قطار الرياض، وتقع في قلب العاصمة، ما يجعلها مركزًا حيويًا يربط بين المسارين الأزرق والبرتقالي لشبكة القطار.” (Qasr Al-Hukm station is one of the most important main stations in the Riyadh Metro project, located in the heart of the capital, making it a vital center connecting the blue and orange lines of the train network.)
    • Part of Urban Development: Its construction is not just a transportation project but also part of a broader vision to develop downtown Riyadh, integrating heritage, economy, and social life. Quote: “وإنشاؤها لم يكن مجرد مشروع نقل، بل هو جزء من رؤية تطوير وسط الرياض، حيث ُتعد المنطقة شريانًا حيويًا للمدينة مما يجعل وجود المحطة يجمع بين التراث، والاقتصاد، والحياة الاجتماعية.” (Its establishment was not just a transportation project, but it is part of the vision to develop downtown Riyadh, where the area is considered a vital artery of the city, making the presence of the station combine heritage, economy, and social life.)
    • Modern Design and Facilities: The station features a modern design that integrates traditional elements, natural lighting, shaded areas, commercial spaces, retail stores, a garden, and art installations. Quote: “ويتميز تصميمها بدمج العناصر التقليدية والحديثة في أجزائها بطريقة تسمح بالإنارة الطبيعية للضوء الداخلية، مع توفير مساحات مظللة تسهم في راحة الركاب.” (Its design is characterized by the integration of traditional and modern elements in its parts in a way that allows for natural lighting of the interior, with the provision of shaded areas that contribute to the comfort of passengers.)
    • Enhanced Accessibility: The station provides direct links to the bus network, facilitating access to different parts of Riyadh and other areas.
    • Historical Significance of the Location: The Qasr Al-Hukm area holds significant historical, political, and administrative importance as the historical heart of Riyadh and the seat of government during the Second and Third Saudi States. It also houses important landmarks like the Imam Turki bin Abdullah Mosque and Al-Zal Souq. Quote: “أهمية تاريخية التي قصر الحكم منطقة المحطة في وقوع ذلك ويعزز ُتعتبر القلب التاريخي والسياسي والإداري لمدينة الرياض.” (The historical importance of the Qasr Al-Hukm area where the station is located reinforces the fact that it is considered the historical, political, and administrative heart of the city of Riyadh.)
    • Contribution to Economic Activity: The development of the station is expected to boost economic and commercial activity in downtown Riyadh.

    IV. Trends in Gold Markets:

    An article discusses the increased demand for gold in Riyadh’s markets, particularly with the approach of Eid Al-Fitr, despite rising prices.

    Key Themes and Ideas:

    • Increased Demand During Ramadan: Gold and jewelry markets in Riyadh experience a notable surge in buying activity during the month of Ramadan. Quote: “حيث تشهد أسواق الذهب خلال شهر رمضان هذا نشاطًا ملحوظًا في شراء الذهب والمجوهرات.” (As the gold markets witness remarkable activity in the purchase of gold and jewelry during this month of Ramadan.)
    • Factors Influencing Gold Prices: Several factors influence gold prices during this period, including increased demand for jewelry as gifts for occasions like Eid and weddings, as well as fluctuations in global markets.
    • Gold as a Safe Haven: Gold is considered a safe haven asset, prompting many investors to turn to it during times of economic and political uncertainty and currency fluctuations.
    • Popularity of Specific Items: Fine and delicate gold pieces are particularly popular among women.
    • Ministry of Commerce Monitoring: The Ministry of Commerce and Investment emphasizes its monitoring of gold and jewelry markets to ensure consumer protection, including verifying invoice details.

    V. Real Estate Market Trends in Saudi Arabia:

    An article examines the continued rise in real estate prices in the Kingdom over the past four years, linked to high demand and government-supported housing projects.

    Key Themes and Ideas:

    • Sustained Price Increases: Real estate prices in Saudi Arabia have been on an upward trend for four consecutive years and are expected to continue in major cities during 2025 if the supply of projects remains constant.
    • Demand Drivers: The high demand is attributed to the success of government-backed residential projects, evolving financing options, and flexible loan programs offered by banks. Quote: “مرتبط والنمو المتنامي الكبير بالطلب وجاح المشاريع السكنية المدعومة حكوميًا باستهلاكني من جذب اهتمام الم وإقبالهم.” (Linked to the large and growing demand and the success of government-supported residential projects in attracting the attention and demand of consumers.)
    • Significant Potential Spending: Research indicates a substantial amount of liquid assets among Saudi citizens and residents ready to be spent on real estate. Quote: “وكشفت أبحاث »نايت فرانك« عن وجود 2.75 مليار ريال من الرأ المال الخاص المحتمل بين المواطنين السعوديني )2.6 مليار ريال( والمقيمين في السعودية جاهزة للإنفاق على العقارات السكنية ضمن المشاريع الضخمة في المملكة )133.7 مليون ريال(.” (Knight Frank research revealed the existence of 2.75 billion riyals of potential private capital among Saudi citizens (2.6 billion riyals) and residents in Saudi Arabia ready to be spent on residential real estate within the mega-projects in the Kingdom (133.7 million riyals).)
    • Government Initiatives: Programs like “Sakani” and the expansion of housing projects by the Ministry of Municipal and Rural Affairs and Housing are contributing to the market.
    • Real Estate as Investment: Rising property prices may further incentivize investment in the real estate sector.
    • Vision 2030 Integration: The real estate development aligns with the Kingdom’s Vision 2030 goals.
    • Easing Regulations: Government efforts to facilitate real estate financing through updated regulations and decisions are supporting homeownership.
    • Global Factors: Declining global interest rates are also expected to contribute to affordability.
    • Demographic Factors: A young and growing population further fuels the demand for housing.
    • Saudi Architecture Map: The Saudi Architecture Map contributes to achieving Vision 2030’s quality of life targets and enhances the cultural, tourism, and economic standing of Saudi cities by reflecting the architectural styles of different geographical regions. Quote: “وتساهم خريطة العمارة السعودية، في تحقيق مستهدفات جودة وتحسين الحضري المشهد تطوير في ،2030 رؤية الحياة، الأمر الذي يعزز من مكانة المدن السعودية من النواحي الثقافية والسياحية والاقتصادية.” (The Saudi Architecture Map contributes to achieving the quality of life goals of Vision 2030 and improving the development of the urban landscape, which enhances the cultural, tourism, and economic standing of Saudi cities.)

    VI. International Affairs:

    The provided excerpts also touch upon several international issues:

    • Ukraine Conflict and a Potential “Metals Deal”: An article discusses a potential deal between the US and Ukraine involving Ukraine’s mineral wealth in exchange for debt relief and security guarantees. The deal, potentially favored by former President Trump, faces skepticism regarding its fairness and long-term implications for Ukraine’s resources. The article notes that the situation in Gaza is a more pressing humanitarian crisis. Quote (regarding Gaza): “ما يحدث في مأساة غزة هو مأساة إنسانية بكل المقاييس، ولا يمكن السكوت عنها، والمجتمع الدولي لا يحرك ساكنًا، وقد يؤدي فالسكوت عن تلك المأساة إلى ما هو أسوأ.” (What is happening in the tragedy of Gaza is a humanitarian tragedy by all measures, and it cannot be ignored, and the international community is not taking any action, and silence about that tragedy may lead to something worse.)
    • Trump’s Potential Rapprochement with Russia: The article notes a perceived shift in former President Trump’s approach towards Russia, suggesting a potential for closer ties. This is compared to Nixon’s surprising opening to China in 1972.
    • Musk’s Support for US Withdrawal from the UN: Billionaire Elon Musk expressed support for the idea of the United States withdrawing from the United Nations and potentially NATO, echoing sentiments of some Republican figures who view the UN as ineffective or contrary to US interests. This contrasts with the UN’s historical role in maintaining the international order. The US’s financial contributions and long-standing debts to the UN are also mentioned. Quote (Musk’s tweet): “”إن الوقت قد حان للولايات المتحدة لأن تتخذ قرار الانسحاب من حلف شمال الأطلسي… والوكالات التابعة للأمم المتحدة، ووكالة الإغاثة الفلسطينية الأونروا.”” (“The time has come for the United States to make the decision to withdraw from the North Atlantic Treaty Organization… and the UN agencies, and the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA).”)
    • China’s Role in Conflict Resolution: China’s potential role in facilitating negotiations between Russia and Ukraine and assisting in post-war reconstruction is briefly mentioned, highlighting China’s growing international influence. Quote: “وقال تساو تشنغ: »يمكن لبكين أن تلعب دورًا في دوريات السلام التابعة للأمم المتحدة، والمساعدة في عمليات حفظ السلام، وبعد الحرب يمكنها الاستفادة من المزايا التنافسية الصينية في إعادة إعمار البلاد«.” (Tsao Cheng said: “Beijing can play a role in UN peacekeeping patrols, assist in peacekeeping operations, and after the war, it can leverage China’s competitive advantages in the country’s reconstruction.”)
    • UN Investigation into Gaza: A UN investigation accused Israel of committing “acts of extermination” in Gaza through the systematic destruction of health and reproductive facilities and hindering aid delivery. These accusations were strongly refuted by the Israeli Prime Minister. Quote (UN accusation): “أعمال ارتكبت إسرائيل إبادة في قطاع غزة عبر التدمير المنهجي للمنشآت الصحية والإنجابية.” (Israel committed acts of extermination in the Gaza Strip through the systematic destruction of health and reproductive facilities.)

    VII. Other Notable Points:

    • The Role of Women: An article highlights the pivotal role of women in serving pilgrims during Hajj and Umrah, reflecting the significant advancements in women’s empowerment in Saudi Arabia under Vision 2030. Quote: “اليوم تتجول المرأة في ساحات الحرم المكي الشريف والمسجد النبوي بسهولة وتنظيم لاستقبال المسلمين والمعتمرين، وتشكل المرأة دورًا محوريًا في تقديم الخدمات لضيوف الرحمن في مكة المكرمة والمدينة المنورة.” (Today, women move around the courtyards of the Holy Mosque in Makkah and the Prophet’s Mosque easily and in an organized manner to receive Muslims and pilgrims, and women play a pivotal role in providing services to the guests of Al-Rahman in Makkah Al-Mukarramah and Madinah Al-Munawwarah.)
    • Development of Historical and Cultural Sites: Efforts are underway to develop numerous historical and cultural sites to enrich the experience of pilgrims.
    • Ramadan Traditions: An article touches upon the linguistic and historical significance of the month of Ramadan in Arabic literature.
    • Philanthropic Efforts: The tradition of seeking God’s forgiveness and the importance of supplication are mentioned in the context of Ramadan.
    • Architectural Identity: The launch of the “Saudi Architecture Map” encompassing 19 styles inspired by the Kingdom’s geographical and cultural characteristics signifies the importance of preserving and celebrating national architectural identity. Quote (Crown Prince’s decision): “صدور قرار سمو ولي العهد الأمير محمد بن سلمان -حفظه الله- بإطلاق »خريطة العمارة السعودية« التي تشمل 19 طرازًا مستوحاة معماريًا من الخصائص الجغرافية والثقافية للمملكة.. يدل على مدى متابعته واتساع وإدراك رؤيته لأهمية التراث والهوية وخصوصية المكان والإنسان في متلازمة مستدامة تحمل إرثًا ومعنى.” (The issuance of the decision by His Royal Highness Crown Prince Mohammed bin Salman – may God protect him – to launch the “Saudi Architecture Map,” which includes 19 styles architecturally inspired by the geographical and cultural characteristics of the Kingdom… indicates the extent of his follow-up, breadth, and understanding of his vision for the importance of heritage, identity, and the specificity of place and people in a sustainable symbiosis that carries a legacy and meaning.)
    • Art and Cultural Scene: An article discusses the passion and dedication of individuals in the Saudi cultural and literary scene.
    • Obituary: The newspaper includes a notice of condolence for the passing of Khalid bin Mohammed Al-Shadi.
    • Medical Advice: A dedicated section provides medical advice on common issues like scalp itching, excessive hair growth in women, and thigh sweating.
    • Newborn Skin Development: An article explains the characteristics and development of a newborn’s skin.
    • Artificial Intelligence in Football (Soccer): The increasing role of AI in football is discussed, starting with the Video Assistant Referee (VAR) system to reduce human errors in officiating. Developments like semi-automated offside technology and the potential for more autonomous digital referees in the future are mentioned. AI is also being used in talent scouting through applications like “AI Scout.” Quote (VAR adoption): “إذ أن نقطة التحول الكبرى في هذا المجال كانت في عام 2018، عندما تم اعتماد تقنية حكم الفيديو المساعد )VAR( رسميًا في كأس العالم الذي لُعب في روسيا.” (The major turning point in this field was in 2018, when the Video Assistant Referee (VAR) technology was officially adopted in the World Cup held in Russia.)
    • Amateur Football Initiatives: The organization of Ramadan football tournaments is highlighted as a popular community activity.
    • Martian Rocks: Research on Martian meteorites found on Earth suggests the presence of trapped gases matching the Martian atmosphere.
    • Early Human Tool Use: A study indicates that human ancestors were crafting bone tools 1.5 million years ago.
    • “Hagl Park” as a Tourist Destination: The “Hagl Park” in the Tabuk region is described as a beautiful tourist spot with palm trees and sea views.
    • Saudi Arabia’s Ramadan Iftar Program in Jordan: The Ministry of Islamic Affairs organized iftar meals for fasting individuals in Jordan as part of the Custodian of the Two Holy Mosques’ program.
    • Philosophical Reflection: An article explores the concept of existence and fragmentation.
    • Sufi Concept: The idea of the believer’s constant need for God’s grace is discussed.
    • Poetry and Literary Contributions: The passing of Saudi poet Abdullah Al-Asmari is noted, acknowledging his contributions to the literary scene. A review of a book on writing and literature by Moroccan author Nabil Moumen is also included.
    • Street Photography: The historical significance and enduring appeal of Al-Thumairi Street in Riyadh are highlighted.

    Conclusion:

    The provided excerpts from Al-Riyadh newspaper offer a snapshot of various developments and discussions within Saudi Arabia and the wider international context. A significant focus is placed on the Kingdom’s ambitious Vision 2030, particularly its impact on enhancing the Umrah experience through technological innovation, infrastructure development, and community engagement. The articles also touch upon important social and economic trends within the Kingdom, as well as relevant international political and humanitarian issues.

    Frequently Asked Questions about the Provided Sources

    1. What was the significant achievement regarding Umrah pilgrims in the year 1445, and what factors contributed to this success? In the year 1445 AH, Saudi Arabia achieved a historic and unprecedented number of Umrah pilgrims, exceeding 16 million 924 thousand. This accomplishment reflects the Kingdom’s extensive efforts to increase the number of pilgrims and facilitate their performance of rituals. Key contributing factors include the ease of obtaining Umrah visas in record time and the launch of the Nusuk platform, which offers numerous services to streamline the pilgrim’s journey from planning to performing the rituals. Additionally, the development and rehabilitation of historical and cultural sites enhanced the overall experience.

    2. How is technology being utilized to enhance the experience of Umrah pilgrims, aligning with Saudi Vision 2030? Technology plays a crucial role in improving the Umrah experience as part of Saudi Vision 2030. This includes the use of robots for guiding pilgrims, providing information in multiple languages, sanitizing the Haram, and distributing Zamzam water. Smart transportation solutions such as the Haramain High-Speed Railway, ride-sharing apps like Uber and Careem, and smart bus services facilitate movement between and within the holy cities. Furthermore, AI-powered systems analyze vast amounts of data from smart cameras and sensors to manage crowd flow efficiently, develop virtual Hajj and Umrah plans, and provide instant answers to pilgrims’ queries through chatbots.

    3. What role do volunteers and community initiatives play in supporting Umrah pilgrims, particularly during Ramadan? Volunteers and community initiatives form a vital support system for Umrah pilgrims, especially during Ramadan. Numerous organizations and individuals dedicate their time and resources to ensure the comfort and safety of pilgrims. Examples include providing guidance, distributing meals (over 10.8 million iftar meals were provided in the Haramain during Ramadan), preserving leftover food through initiatives like “Jud Biha,” offering health services in the holy sites, and organizing camps that provide guidance and support. This collaborative effort reflects the Saudi community’s commitment to serving the guests of Allah.

    4. What are some of the key features and historical significance of the Qasr Al Hokm Metro Station in Riyadh? The Qasr Al Hokm Metro Station is a central and vital hub in the Riyadh Metro project, connecting the Blue and Orange lines. Its construction is part of a broader vision to develop the downtown Riyadh area, linking heritage, economy, and social life. Historically, the area is significant as the primary seat of government during the Second and Third Saudi States. The station’s design blends traditional and modern elements, featuring natural lighting and shaded areas. It also includes commercial spaces, retail outlets, and artistic installations, enhancing its role as a transportation hub and a cultural and commercial destination near historical landmarks like Al-Zal Market and the redeveloped Al-Daho historical district.

    5. What trends are observed in the gold and jewelry markets in Riyadh, especially leading up to Eid al-Fitr? The gold and jewelry markets in Riyadh typically witness increased activity leading up to Eid al-Fitr. Despite rising gold prices, there is a notable demand from shoppers for adornment, gifts, and investment purposes. Gold is seen as a safe haven during times of economic and political uncertainty. Retailers emphasize that finely crafted, delicate gold pieces are particularly popular among women. The Ministry of Commerce confirms active buying during Ramadan, influenced by increased social gatherings and upcoming celebrations.

    6. What are the expectations for the growth of the housing market in Saudi Arabia in 2025, and what factors are driving this growth? The Saudi housing market is expected to continue its growth trajectory in 2025, with anticipated expenditure reaching 4.5 billion riyals. This growth is driven by a high and increasing demand for residential units, supported by government-backed housing projects, evolving financing options with flexible credit facilities from banks, and rising population growth, particularly among young people. Initiatives like the “Sakani” program, which aims to increase the supply of residential projects, also contribute significantly. Furthermore, the government’s focus on facilitating homeownership by reducing salary deductions for mortgage payments and collaborating with banks on lending further stimulates the market.

    7. What is the significance of the “Saudi Architecture Map” initiative launched by the Crown Prince, and what are its objectives? The “Saudi Architecture Map,” encompassing 19 architectural styles inspired by the Kingdom’s geographical and cultural characteristics, signifies a deep appreciation for Saudi heritage and identity. Launched under the vision of Crown Prince Mohammed bin Salman, it aims to preserve and celebrate the diverse architectural traditions across Saudi Arabia, from Najdi triangles inspired by desert tents to Ottoman and Maghrebi influences. The initiative intends to revive traditional styles using modern techniques, ensuring the continuity of aesthetic and historical values in buildings and urban spaces, while also aligning with Saudi Vision 2030’s goals for quality of life and urban development.

    8. What is the controversy surrounding Elon Musk’s support for the US potentially withdrawing from the United Nations, and what are the arguments for and against US involvement in the UN? Elon Musk’s endorsement of a potential US withdrawal from the United Nations has sparked debate. Supporters of withdrawal, like some US congressmen, argue that the UN is a “catastrophe” for allies like Israel, promotes certain agendas they disagree with (such as climate hysteria), and involves significant financial contributions without proportionate benefit to US interests. They point to instances where US actions have bypassed UN authority, such as the 2003 invasion of Iraq, which led to criticism of the UN’s legitimacy and the US’s standing within it.

    Conversely, the UN has historically played a central role in the international system since 1945, promoting US values and contributing to global stability. It provides a platform for multilateralism, cooperative security, and institutionalized relations. Critics of withdrawal warn that it would isolate the US, diminish Western influence, and potentially legitimize alternative security structures like the Shanghai Cooperation Organization. The US’s significant financial contributions to the UN, despite outstanding debts, underscore its role in the organization’s budget. The debate highlights differing views on the effectiveness and necessity of US engagement with international bodies.

    Ramadan: Pilgrimage, Prayer, and Community

    Ramadan observances involve a variety of practices and experiences, as highlighted in the sources.

    The sources indicate that Ramadan is a significant time for Umrah pilgrimage. The Kingdom of Saudi Arabia has witnessed historically unprecedented numbers of Umrah pilgrims, exceeding 16 million in 1445 AH, reflecting the Kingdom’s efforts to accommodate and facilitate their performance of rituals. This includes technological advancements and services provided to enhance the Umrah experience as part of Saudi Vision 2030 and the Guest of Al-Rahman Service Program. The program aims to increase the hosting capacity for Umrah pilgrims to 15 million annually by this year. Facilitating the issuance of visas in record time and the launch of the “Nusk” platform have contributed to this increase in numbers. The “Nusk” platform offers various services to simplify the journey of pilgrims from planning to performing the rituals. During this month (likely Ramadan), the “Nusk” platform had over 13 million users from more than 190 countries.

    Ramadan is described as a month filled with spiritual blessings and an atmosphere of faith that brings about changes in habits and rituals. This spiritual intensity is a reason why many Muslims prefer to perform Umrah during Ramadan due to its great virtue. The استقبال (reception) of Ramadan and the increased worship during it are noted.

    The sources touch upon how Ramadan might affect other aspects of life, such as creative endeavors. Poets, for instance, might find themselves in a state of contemplation, potentially leading to a “fasting from creativity”. There’s a perspective suggesting that poetry, considered by some as “enticement,” takes a backseat during this sacred month when focus shifts towards the Quran and historical religious accounts. However, it is also acknowledged that Ramadan returns every year, and so does poetry. Daily routines change, and the perceived decrease in poetic activity might be linked to these shifts.

    Prayer and supplication (Duaa) are emphasized during Ramadan. The act of asking from God is considered essential, and even if one feels in a good spiritual state, it does not negate the need for supplication. Sheikh Al-Islam Ibn Taymiyyah is quoted stating that a characteristic of a servant is to ask his Lord, and a characteristic of the Lord is to respond, thus thinking one is self-sufficient in asking from God goes against the essence of servitude (‘ubudiyyah).

    Community initiatives also play a role during Ramadan. The “Aoun Al-Harameen” voluntary initiative, in partnership with community centers, aims to serve the guests of Al-Rahman during their spiritual journey by providing necessary support, including guidance, meals, and water distribution. This initiative reflects a competitive spirit within the Saudi local community to support the Umrah sector and serve pilgrims. The “Guest of Al-Rahman Service Program” itself was launched in Ramadan 1440 AH to enhance the volunteer work and services provided to pilgrims.

    Finally, the source mentions that Thumairi Street becomes a central hub for Eid celebrations at the end of Ramadan, attracting crowds and creating lasting memories.

    In summary, Ramadan observances as depicted in the sources include a significant increase in Umrah pilgrimages facilitated by the Kingdom’s efforts and technological platforms, a heightened spiritual atmosphere influencing daily life and potentially creative activities, a strong emphasis on prayer and supplication, community-driven initiatives to serve pilgrims, and the central role of certain locations in celebrating Eid at the month’s conclusion.

    The Flourishing Pilgrimage: Developments in Umrah

    Drawing on the sources and our previous conversation, Umrah pilgrimage is a significant religious practice with notable observances and developments highlighted.

    The sources emphasize the remarkable increase in the number of Umrah pilgrims in recent times. In the year 1445 AH, the Kingdom of Saudi Arabia achieved a historically unprecedented figure, with over 16 million 924 thousand pilgrims performing Umrah. This surge reflects the Kingdom’s dedicated efforts to accommodate and facilitate the growing number of pilgrims.

    Several factors contribute to this facilitation, notably the strategic initiatives under Saudi Vision 2030 and the Guest of Al-Rahman Service Program. The core objectives of this program include easing the arrival of pilgrims to the Two Holy Mosques, improving the quality of services provided, and enriching their religious and cultural experiences. A key target of the program is to raise the annual hosting capacity for Umrah pilgrims to 15 million by this year. The development of 15 historical Islamic sites is also part of this vision.

    Technology plays a crucial role in enhancing the Umrah experience. The “Nusk” platform stands out as a comprehensive digital platform that simplifies the entire pilgrimage journey, from initial planning to the performance of rituals. This includes facilitating the issuance of visas electronically in a short time, eliminating complex procedures and increasing the speed and ease of travel to the Kingdom. The “Nusk” app offers various services such as booking Umrah permits, diverse accommodation and transportation packages, and providing guidance through digital maps and multi-language guides. Notably, during a specific month (likely Ramadan as per our previous discussion), the “Nusk” platform had over 13 million users from more than 190 countries.

    Beyond the “Nusk” platform, the Kingdom provides other technological services to improve the comfort and safety of pilgrims. These include a smart crowd indicator on the “Nusk” app to help pilgrims avoid peak times at the Grand Mosque. Smart golf carts have been introduced to assist the elderly and those with special needs in performing Tawaf and Sa’i with greater ease. The Ministry of Hajj and Umrah also provides smart bracelets containing pilgrim data and facilitating emergency services.

    The sources also highlight the spiritual significance of Umrah. It is considered an expiation for sins, as mentioned in a Hadith stating, “From one Umrah to another is an expiation for what is between them,” similar to how fire removes impurities from iron. The steps of Tawaf increase good deeds and erase sins. Furthermore, Sa’i between Al-Safa and Al-Marwa is a cause for Allah’s gratitude and reward for the servant’s actions. Umrah is a confirmed Sunnah of Prophet Muhammad (peace be upon him) and can be performed at any time throughout the year, making it a popular choice for Muslims worldwide.

    The Kingdom also ensures the provision of comprehensive services for pilgrims, including health and security services by specialized authorities. There is a focus on training personnel to ensure the highest levels of service for the safety and comfort of pilgrims. Modern and air-conditioned transportation is provided between Makkah and Madinah, contributing to the ease of movement for pilgrims.

    Community involvement is another significant aspect of supporting Umrah. Initiatives such as the “Aoun Al-Harameen” voluntary initiative demonstrate a partnership with community centers to provide necessary support to pilgrims during their spiritual journey, including guidance, meals, and water. This reflects a continuous and competitive spirit within the local Saudi community to support the Umrah sector and serve the pilgrims. The “Guest of Al-Rahman Service Program” itself was launched in Ramadan 1440 AH to further enhance volunteer work and services for pilgrims.

    Finally, the sources mention the ongoing development of infrastructure in the Two Holy Mosques, including the expansion of the Tawaf and Sa’i areas to accommodate larger numbers of pilgrims, as well as the provision of air conditioning systems and shaded areas within the Haramain. The active role of women in guiding and assisting pilgrims, particularly other women and the elderly, is also acknowledged. The Saudi government demonstrates a strong commitment to continuously improving the Umrah experience through modern technologies and the development of facilities and services.

    Saudi Vision 2030: Transforming Religious Tourism and Heritage

    Drawing upon the sources and our conversation history, Saudi Arabia’s Vision 2030 is a comprehensive framework with significant implications for various sectors, particularly those related to religious tourism and the Kingdom’s cultural heritage.

    Enhancing the Umrah Experience: A central theme related to Vision 2030, evident in the sources, is the commitment to significantly enhance the experience of Umrah pilgrims. This is explicitly stated as a driving force behind the provision of new technologies and services for pilgrims each year. The Guest of Al-Rahman Service Program was launched within the framework of Vision 2030 with the specific goals of facilitating the hosting of Umrah pilgrims and easing their arrival to the Two Holy Mosques, alongside providing high-quality services and enriching their religious and cultural experience.

    Increasing Pilgrim Capacity: A key quantitative target of Vision 2030, as highlighted in the context of Umrah, is to increase the annual hosting capacity for pilgrims to 15 million by the year 2025 and further to 30 million by 2030. This ambitious goal necessitates substantial improvements in infrastructure, services, and accessibility.

    Leveraging Technology: Vision 2030 strongly emphasizes the role of technology in achieving its objectives, particularly in the context of Umrah. The “Nusk” platform is a prime example of this, serving as a comprehensive digital platform designed to simplify the entire Umrah journey from planning to the performance of rituals. The platform’s success, with over 13 million users from more than 190 countries in a single month (likely Ramadan), underscores the impact of this digital transformation. Furthermore, the sources mention the anticipated continuation of developing technological solutions to make Umrah a seamless experience fully reliant on artificial intelligence and digitization, aligning with Vision 2030.

    Developing Historical and Cultural Sites: The sources indicate that Vision 2030 includes the development of 15 historical Islamic sites. This focus on cultural heritage aligns with a broader aim to enrich the experience of pilgrims and promote the Kingdom’s historical significance.

    Community Involvement: Vision 2030 also seeks to harness the capabilities of the local community in serving pilgrims. The establishment of the “Guest of Al-Rahman Service Program” in Ramadan 1440 AH aimed to activate the potential of society and encourage volunteer work in providing services to pilgrims. This reflects a move towards greater community responsibility in supporting the goals of Vision 2030 related to religious tourism.

    Preserving Architectural Heritage: In a related domain, the launch of the Saudi Architecture map by the Crown Prince Mohammed bin Salman is presented as a significant initiative reflecting a deep interest in the Kingdom’s architectural heritage and identity. This initiative, encompassing 19 architectural styles inspired by the diverse geographical and cultural characteristics of the Kingdom, aligns with Vision 2030’s objectives of enhancing the scene of human life and preserving heritage. It aims to build cities with authentic and modern identities, blending originality and modernity in architectural design.

    Improving Quality of Life: The Saudi Architecture map is also explicitly linked to achieving the targets of improving the quality of life within Vision 2030. By promoting distinctive architectural designs that reflect the identity of each geographical region, it contributes to creating vibrant communities and supporting the local cultural and tourism sectors.

    Developing Human Capabilities: Although not explicitly detailed, the reference to developing human capabilities to achieve the goals of the Guest of Al-Rahman Service Program within the framework of Vision 2030 suggests a focus on training and preparing individuals to deliver high-quality services.

    Strengthening the Kingdom’s Global Position: Ultimately, Vision 2030 aims to strengthen the Kingdom’s position as a leading destination for Muslims by providing exceptional experiences for Umrah and Hajj pilgrims.

    In summary, Saudi Arabia’s Vision 2030 is a multifaceted plan that places a strong emphasis on transforming the Kingdom into a premier destination for religious tourism, leveraging technology, developing cultural heritage sites, engaging local communities, and preserving national identity through initiatives like the Saudi Architecture map, all while striving to improve the overall quality of life and strengthen the Kingdom’s global standing.

    Artificial Intelligence Applications in Saudi Arabia

    Drawing on the provided sources and our conversation history, Artificial Intelligence (AI) is presented as a rapidly evolving technology with diverse applications, particularly within Saudi Arabia.

    The sources highlight the growing influence of AI across various sectors:

    • Sports, specifically Football: AI is significantly impacting the world of football.
    • The introduction of Video Assistant Referee (VAR) in 2018 is a key example, where AI is used to analyze reviewed footage and provide referees with accurate viewing angles to make fairer decisions. The primary goal of this implementation was to reduce human errors that could affect match outcomes.
    • Despite debates about whether AI might diminish the emotional and spontaneous aspects of the game, it is also seen as a crucial tool for talent scouting. The “AI Scout” app in London allows young talents to showcase their skills to professional clubs by uploading videos of themselves performing specific exercises, with AI analyzing their performance based on professional criteria. This provides scouts and coaches with precise data for talent identification.
    • Beyond talent scouting, AI plays a vital role in maintaining players’ fitness. Technologies like “Kitman Labs”, “WHOOP”, and “Catapult” use AI to analyze players’ vital data such as heart rate and muscle fatigue, allowing medical teams to track their physical condition and prevent potential injuries by adjusting training loads. AI also contributes to analyzing game footage to accurately determine offside situations.
    • Religious Tourism (Umrah and Hajj): AI is being leveraged to enhance the experience of pilgrims.
    • Improving the Umrah experience through AI involves analyzing massive amounts of data for crowd management. This allows for efficient management of pilgrim flow and reduction of congestion in holy sites.
    • AI is used in developing virtual Hajj and Umrah plans to design smart transportation routes that ensure ease of movement within the Haram.
    • The Ministry of Hajj and Umrah provides virtual assistants (chatbots) powered by AI through smart chat applications, enabling pilgrims to ask questions and obtain information easily.
    • Real Estate: AI is expected to play a role in the digital brokerage sector by raising the efficiency of those working in the field, potentially through training courses and professional certifications.
    • Economy and Governance: AI is mentioned in a broader context as well.
    • A particular meeting was described as being so innovative that it seemed like the work of artificial intelligence.
    • Modern technologies such as AI are seen as a means to reduce business costs and enhance the clarity and transparency of zakat (Islamic alms) payments, with efforts underway to develop electronic systems in this area.

    Our previous conversation highlighted Saudi Arabia’s Vision 2030, which aims to integrate advanced technologies like AI across various sectors. The application of AI in enhancing the Umrah experience directly supports the goals of Vision 2030 to leverage technology for improving services and the overall pilgrim journey.

    In conclusion, the sources present artificial intelligence as a transformative technology with existing and potential applications in diverse fields within Saudi Arabia, ranging from sports and religious tourism to real estate and broader economic activities. Its role in improving efficiency, decision-making, user experiences, and safety is consistently emphasized.

    Saudi Architectural Heritage: Identity, Preservation, and Modernity

    Drawing on the sources and our conversation history, the discussion of architectural heritage reveals a strong emphasis on its preservation and its role in reflecting Saudi Arabia’s identity and culture.

    The sources highlight several key aspects of architectural heritage:

    • Preservation and Modernity: There is a clear interest in blending authenticity and modernity in architectural design. Examples include the Qasr Al-Hukm metro station in Riyadh, which features an architectural design that combines originality and contemporary elements, drawing inspiration from “Salmani architecture principles”. This station is located in the historical heart of the city, aiming to enhance the area with prominent heritage landmarks. It is also seen as part of a broader vision for developing the center of Riyadh by integrating heritage, economy, and social life.
    • Official Interest: The sources explicitly mention the official interest in Saudi architecture. This is further demonstrated by the launch of the Saudi Architecture map by the Crown Prince Mohammed bin Salman. This initiative encompasses 19 architectural styles inspired by the Kingdom’s diverse geographical and cultural characteristics, signifying a commitment to preserving and showcasing this heritage.
    • Regional Diversity: Saudi architecture is characterized by its diversity according to the different regions. For instance, Najdi Saudi architecture is detailed as reflecting the desert environment and the rich cultural heritage of the central region. Key features of this style include the significance of the “triangle” in its design, symbolizing fundamental values and inspired by the structure of tents. This style blends beauty and function, utilizing local materials like clay and adobe for thermal insulation and natural ventilation. The Western region’s architecture is noted for being influenced by the Hijazi Islamic style and the prevalent use of rawashin (wooden latticework).
    • Symbolism and Identity: Architectural styles are seen as crucial for retaining the characteristics of identity and personality. The Saudi Architecture map initiative aims to build cities with authentic and modern identities, thereby strengthening the feeling of belonging and pride in the Saudi national identity. The preservation of these styles is considered vital for the study and analysis of human identity, formation, and relationship with place across different eras.
    • Specific Examples of Preservation: The restoration of Al-Thumairi Street gate in Riyadh in the traditional style is mentioned as part of a project to develop the area and preserve the city’s historical character. Despite urban developments, Al-Thumairi Street has maintained its heritage identity and was redeveloped according to the Najdi architectural style to remain a prominent landmark in the Qasr Al-Hukm area.
    • Link to Vision 2030: As discussed in our previous conversation, the launch of the Saudi Architecture map aligns with Vision 2030’s objectives of enhancing the scene of human life and preserving heritage [Me, You]. It also contributes to improving the quality of life by promoting distinctive architectural designs that reflect the identity of each geographical region [You].

    In conclusion, the sources underscore the importance of architectural heritage in Saudi Arabia as a reflection of its diverse regional identities and rich cultural history. There is a concerted effort, exemplified by initiatives like the Saudi Architecture map and the restoration of historical sites, to preserve this heritage while also embracing modern architectural principles, aligning with the broader goals of Vision 2030.

    The Kingdom of Saudi Arabia achieved an unprecedented historical number of pilgrims during the year 1445 AH, exceeding 16 million 924 thousand pilgrims who performed the Umrah rituals. This reflects the tireless efforts made by the Kingdom to increase the number of pilgrims and facilitate their performance of the rituals. Each year, the Kingdom provides new technical services to pilgrims to improve the Umrah experience. This comes within the framework of Saudi Vision 2030. The Kingdom launched the Swords of the Most Merciful Service Program with the aim of facilitating the hosting of pilgrims and facilitating their access to the Two Holy Mosques, providing high-quality services, and enriching their religious and cultural experience. The program aims to increase the capacity of Umrah pilgrims to 15 million pilgrims annually by this year, along with the development of 15 historical and cultural Islamic sites, and achieving an 85% satisfaction rate among pilgrims and Umrah pilgrims regarding the services provided. Among the prominent initiatives that contributed to achieving this record number are: Facilitating visa procedures in a record time period, which contributed to increasing the number of Umrah pilgrims from abroad, as well as launching the Nusuk platform. This digital platform provided many services to facilitate the journey of the Saif al-Rahman, from planning to performing the rituals. It also contributed to the development of historical and cultural sites and the rehabilitation and development of many archaeological destinations, and made it possible For pilgrims, Umrah is a unique faith and cultural experience. Umrah has a great status and benefits, including that God has linked it with Hajj, and commanded its completion and performance in the most perfect manner, seeking God’s pleasure. God Almighty says: “And complete the Hajj and Umrah for God.” It purifies from sins and reduces poverty and need. The Prophet, may God bless him and grant him peace, said: “Perform Hajj and Umrah, for they remove poverty and sins just as a large amount of gold removes impurity from a young camel.” Umrah is one of the expiations for sins. The Prophet, may God bless him and grant him peace, said: “Umrah to Umrah is an expiation for a sin.” “And the steps of circumambulation increase good deeds and forgive bad deeds. The Prophet, may God bless him and grant him peace, said in the chapter on circumambulating the Sacred House: “Whoever circumambulates the House, and does not raise one foot or walk the other, God will write for him a good deed, erase a sin from him, and raise him a degree.” And walking between Safa and Marwa is a reason for God to be satisfied with His servant and reward him for his work. After mentioning walking between Safa and Marwa, God informed us that He is All-Knowing of His servant’s deeds, and He will reward him for his good deeds and good deeds, saying: “And whoever volunteers good, then indeed, God is All-Knowing.” Umrah is considered a confirmed Sunnah of the Prophet Muhammad, may God bless him and grant him peace, and it can be performed at any time of the year, making it an option. Beloved by Muslims from all over the world

    Flexible platforms to serve pilgrims

    Investing in technology to facilitate the performance of rituals

    The Kingdom of Saudi Arabia continually strives to improve the experience of Umrah pilgrims by introducing new services and developing infrastructure. Each year, we witness improvements in transportation, smart technologies, regulatory procedures, as well as health and security services. This reflects the Kingdom’s commitment to Vision 2030, which aims to facilitate the journey of Umrah pilgrims and make it more comfortable and smooth. Among the most notable developments this year in Umrah services is the provision of golf cars for Tawaf and the effort to assist the elderly and people with special needs to perform Tawaf and Sa’i easily inside the Grand Mosque. This service contributes to facilitating movement within the Holy Mosque and reducing the effort for pilgrims who require assistance. Parts of the new expansion of the Grand Mosque, part of the King Abdullah expansion of the Grand Mosque, were also opened, providing more space to accommodate larger numbers of worshippers and pilgrims and contributing to easing congestion inside the Tawaf area and Mas’a. These updates reflect the Kingdom’s commitment to continuously improving the experience of Umrah pilgrims, making the rituals more comfortable and convenient. In 2025, the Kingdom of Saudi Arabia introduced a range of new services and facilities for Umrah pilgrims, aiming to enhance their experience and facilitate the performance of Umrah rituals. Among the most prominent of these services are the expansion of ports and the modernization of transportation. The Ministry of Hajj and Umrah has worked to provide air and land ports and modern, air-conditioned transportation for pilgrims between Makkah and Madinah, contributing to their comfort and ease of movement.

    Report – Rashid Al-Sakran

    Simplifying Procedures
    Applications such as the Nusuk app have contributed to facilitating the Umrah visa procedures and simplifying the steps for issuing it. Those wishing to perform the rituals can obtain the visa more easily, with the visa duration set at three months, starting from the date of entry into the Kingdom and ending on the 15th of Dhul-Qi’dah. Health and security services are also provided, and the competent authorities have been keen to provide comprehensive health and security services to all visitors, while training the working personnel to the highest levels of service to ensure the safety and comfort of pilgrims. The Nusuk app update features a smart congestion indicator, which was recently added to the app. This is a new feature that helps pilgrims know the levels of congestion inside the Grand Mosque through a color system (green, yellow, red), enabling them to choose the most appropriate times to perform the rituals and avoid peak periods. The provision of entities that organize Umrah trips by land and sea through tourism companies has contributed to the development of all services related to Umrah and pilgrims, in accordance with the technical conditions and regulations set by the Ministry of Hajj and Umrah to ensure the safety and comfort of pilgrims during their travels. These initiatives and updates come within the framework of the Kingdom’s ongoing efforts to improve the experience of pilgrims and provide a safe and comfortable environment for performing their rituals. “The Role of Technology”
    The Umrah experience has witnessed a major transformation in recent years thanks to the use of modern technologies. The Kingdom of Saudi Arabia has sought to facilitate Umrah procedures and provide innovative digital services that ensure the comfort and safety of pilgrims. These technologies have contributed to reducing congestion, providing information easily, and improving health and logistical services through: First: Digital transformation in Umrah services, with the Nusuk application, which is an integrated digital platform that allows pilgrims to book Umrah permits, issue visas, and organize their trips easily from anywhere in the world. The application also provides additional services such as a guide and a smart congestion indicator, as well as electronic visas, allowing those wishing to perform Umrah to issue their visas electronically in a short time without the need for complicated procedures, increasing the speed and ease of travel to the Kingdom. Artificial intelligence systems analyze data, and these technologies are used to predict congestion levels inside the Grand Mosque and Mas’a, helping the relevant authorities direct crowds and organize the movement of pilgrims efficiently. Second: Improving the pilgrims’ experience through technology, using interactive maps and augmented reality. Electronic maps are available to help pilgrims navigate the Holy Mosque and service areas with ease, reducing confusion and loss. Voice guidance applications also provide multilingual voice guidance to help pilgrims understand the steps of performing the rituals without the need for a guide. Recently introduced smart golf cars help the elderly and those with special needs perform Tawaf and Sa’i with ease, providing a more comfortable experience for them. The smart bracelets provided by the Ministry of Hajj and Umrah contain pilgrims’ data, help determine locations, and provide emergency services quickly when needed. “Health Services”
    Third: The role of technology in improving health and security services. Virtual clinics and smart health services contribute to providing advanced medical services, such as:
    Smart clinics, which enable pilgrims to receive medical consultations remotely.
    Smart cameras and surveillance technologies contribute to monitoring crowd movements and managing potential crises within the Holy Mosque, enhancing security and safety.
    Electronic payment systems also work to develop easy electronic payment methods for booking services such as transportation and accommodation, reducing reliance on cash and increasing pilgrims’ comfort. Technology has greatly contributed to improving the Umrah experience, making it easier, safer, and more organized. The Kingdom is expected to continue developing new technological solutions within Vision 2030, to make the Umrah journey a smooth spiritual experience based on the latest digital innovations. Fourth: Using robots to serve pilgrims. Smart robots provide guidance and direction. Robots have been deployed inside the Grand Mosque in Mecca and Medina to provide guidance and information to pilgrims in multiple languages, facilitating their performance of the rituals without the need for a physical guide. Robots are also being deployed to sterilize the Grand Mosque and are used in continuous sterilization operations inside the Grand Mosque, helping to maintain a clean and healthy environment, especially after the COVID-19 pandemic. Robots are also being provided to distribute Zamzam water. These are mobile robots that automatically distribute bottles of Zamzam water to pilgrims, ensuring the continued availability of water without the need for crowding around distribution points. Fifth: Intelligent transportation systems and modern means of transportation, including the Haramain High Speed ​​Rail.

    It provides a fast and convenient means of transportation between Makkah and Madinah, reducing travel time and alleviating congestion on roads. The Kingdom’s ride-sharing applications, which are modern transportation applications such as Uber and Careem, along with smart bus services, facilitate the movement of pilgrims within Makkah and Madinah. Smart parking spaces are also being developed, which rely on electronic parking systems to help pilgrims quickly find parking spaces for their cars, reducing congestion around the Grand Mosque. Sixth: Improving the Umrah experience through artificial intelligence by analyzing big data to manage crowds: Pilgrim data is collected and analyzed through smart cameras and sensors, allowing for efficient crowd flow management and reducing congestion in holy sites. Virtual Hajj and Umrah plans are also developed, where artificial intelligence is used to design smart transportation routes that ensure ease of movement within the Grand Mosque and direct pilgrims to less crowded routes. Virtual assistants (Chatbots) provided by the Ministry of Hajj and Umrah are virtual assistants via smart chat applications, allowing pilgrims to ask their questions and receive immediate answers in multiple languages. Seventh: Sustainability and environmentally friendly technologies. These include solar energy technologies that have been used in some of the Grand Mosque’s facilities to reduce traditional energy consumption and preserve the environment. The Kingdom also uses smart air conditioning systems, utilizing modern technology in the Grand Mosque’s cooling systems, providing a comfortable environment for pilgrims while reducing energy consumption. Waste is also disposed of intelligently, as the Grand Mosque relies on smart waste disposal systems, including smart containers that monitor their fullness and send alerts for immediate collection, helping to maintain the cleanliness of the Grand Mosque. The continuous technological development in the Umrah Services Department reflects the Kingdom’s commitment to improving the visitor experience and underscores its commitment to facilitating the performance of Hajj rituals and making them more comfortable and safe. As technological advancements continue, further improvements can be expected that will make Umrah a seamless experience, relying entirely on artificial intelligence and digitization, in line with Vision 2030. With these additions, the report becomes more comprehensive and covers various technical aspects of improving the Umrah experience.

    A community competition to support and facilitate Umrah

    Jeddah – Mohammed Hamidan

    The Saudi community has consistently supported the Umrah sector, and Saudi Vision 2030 has reinforced this reality. The Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud – may God protect him – launched the Guests of God Service Program, one of the Vision Realization Programs, on Wednesday, the 24th of the holy month of Ramadan, 1440 AH. This program represents a qualitative shift in the quality and quantity of volunteer work and services that pilgrims receive. The program works to activate the community’s energies and galvanize the spirits and efforts of its people so that those arriving, whether pilgrims, Umrah performers, or visitors, can find something that satisfies their needs and satisfies their desires. This is especially true since the program aims to increase the number of pilgrims coming from abroad to perform Umrah and visit the Prophet’s Mosque, enhance the necessary capacity, including facilitating visa procedures, and receive 30 million pilgrims by 2030. And 15 million in 2025, a 77% increase compared to the 8.5 million pilgrims in 2019.

    Magnifying Spirituality
    The existence of the Guests of God Service Program has facilitated the performance and provision of various services and volunteer work that pilgrims receive, thus contributing to the work of achieving the magnification of spirituality they experience. The quantities of food and drinks provided by the people of Mecca and Medina have doubled, in addition to other residents in the cities through which pilgrims pass. They provide them to pilgrims in an initiative that embodies the meaning of cooperation and promotes the spirit of assistance.
    The program has also contributed to increasing the diversity of the various logistical services that pilgrims receive with high quality, whether provided by individuals and ordinary citizens or by civil society organizations, such as guidance and counseling services, and various The work that contributes to and helps maintain safety and security for the pilgrim, as well as educational work and clarifying correct information that helps the pilgrim perform his ritual correctly. There are many and varied examples in this regard. During the Umrah season this year, 2025, the General Presidency for the Care of the Grand Mosque and the Prophet’s Mosque announced the opening of volunteer work during the month of Ramadan for the year 1446 AH for men and women, and the provision of volunteer opportunities in the Two Holy Mosques. The two pilgrims, attracting competent volunteers, and harnessing their energies to serve the guests of God. The Authority explained that it has prepared integrated programs for volunteer work in several service, social, educational, awareness-raising, and crowd-organizing specialties, among others, during the month of Ramadan, and providing opportunities. Volunteering
    fully and attracting distinguished volunteers, and investing this to serve visitors to the Grand Mosque. It also established many stages, steps, and mechanisms for volunteer work, including identifying volunteer opportunities, identifying volunteer work needs, receiving applications from volunteer agencies, and requesting approval from supervisory authorities and valid association licenses. It stated that the categories eligible for volunteer work are government agencies, civil endowments, charitable societies, and volunteer teams licensed by the National Platform for Volunteer Work. 10.8 Million Iftar Meals
    Among the volunteer efforts this year, the General Presidency for the Affairs of the Grand Mosque and the Prophet’s Mosque announced the provision of more than 10.8 million Iftar meals to those fasting in the Grand Mosque and the Prophet’s Mosque from the beginning of the blessed month of Ramadan until its middle. This is part of its plans to organize and distribute Iftar meals to the Guests of God. The total amount provided to those fasting in the Two Holy Mosques amounted to 10,822,999 meals, in addition to the distribution of 10,290,000 date packets in the Grand Mosque and the Prophet’s Mosque, coinciding with the significant increase in Number of visitors and pilgrims during this season. The Authority indicated that the distribution operations were carried out in accordance with regulatory and health standards aimed at ensuring the safety of visitors and the flexibility of service provision at the designated iftar sites inside the Two Holy Mosques and their courtyards. The Authority had launched an electronic service on its official website before the month of Ramadan, allowing individuals, charitable organizations, and endowments to submit requests to organize iftar meals inside the Grand Mosque, thus contributing to enhancing efforts to provide iftar meals during the holy month. Another example of these efforts is the Ikram Association’s preservation of surplus iftar meals from the courtyards of the Grand Mosque and the Prophet’s Mosque, through a unique initiative that includes a work team of approximately 500 male and female volunteers. The Association’s CEO, Ahmed bin Harbi Al-Mutairi, explained that the “Jed Biha” initiative, which includes Its fifth year aims to reduce food waste and promote sustainable food utilization.

    Among these examples is the involvement of dozens of volunteers in work in the Two Holy Mosques, after the Presidency of Religious Affairs for the Grand Mosque and the Prophet’s Mosque recently opened the door to volunteer work, providing volunteer opportunities in the Two Holy Mosques, attracting volunteers, and investing in national talents and competencies to serve the guests of the House of God and visitors to the Prophet’s Mosque, in coordination with the Ministry of Human Resources and Social Development. The National Center for the Non-Profit Sector, and the supervisor of legal affairs, governance, and volunteer work at the presidency, Mansour Al-Mutrafi, explained that the volunteer work project is in line with the goals of the Kingdom’s Vision 2030, and the development of social responsibility among individuals and different groups of both genders, and contributing to achieving those goals by reaching more than one million volunteers. An example of the Saudi community’s expansion in providing various logistical services to pilgrims is the Hajj and Umrah Gift Charity Association’s provision of services during the first half of Ramadan to more than two million beneficiaries at 43 points of contact with the guests of God, starting with border crossings such as the Al-Wadiah crossing and the Jadidat Arar crossing. In the Makkah region, the Holy Mosque’s corridors and courtyards, the roads leading to the Holy Mosque, the entrances to Makkah, the parking lots for pilgrims and worshippers, the Jabal al-Rahmah Exhibition Center, the Haramain High Speed ​​Rail Station, King Abdulaziz International Airport in Jeddah and the Hajj Hall, and in Madinah, the Prophet’s Mosque and its courtyards, the Lost Children Care Center under the Baqi Cemetery, and the Quba Mosque.

    The Vice Chairman of the Association’s Board of Directors, Dr. Majdi Hariri, explained that the Association served 2,177,857 beneficiaries during the first half of the holy month of Ramadan, providing them with a variety of programs and projects, including iftar meals and feeding those fasting, distributing Zamzam water and Marda drinking water, offering hospitality and Saudi coffee, enriching their faith experience, implementing agencies and expiations on behalf of the Guests of the Most Merciful, providing comfort services on massage chairs, and caring for lost children at the Association’s center in the Prophet’s Mosque. There are 573 hosts, male and female, and 1,600 volunteers, both male and female, working in it with 92,450 volunteer goods, seeking to provide care and attention. With the guests of God, with the aim of making things easier for them while performing the rituals of Umrah, praying at the Sacred House, and visiting the Mosque of the Chosen One – may God bless him and grant him peace. An example of this approach is the implementation by the Secretariat of the Holy Capital of the “Aid of the Two Holy Mosques” volunteer initiative, in community partnership with neighborhood centers. With the aim of serving the Guests of God and providing them with the necessary support during their faith journey, the initiative focuses on providing various services to the Guests of God, including guidance and assistance, distributing water and meals, in addition to promoting awareness and education to ensure a smooth and comfortable experience for pilgrims and Umrah performers. The initiative has witnessed a wide turnout from volunteers, who have expressed their pride in participating in this humanitarian work, seeking to gain reward and contribute to providing a unique faith experience for the Guests of God.

    Health Services
    Another example is the Safaa Victim Association in the Makkah Al-Mukarramah region, which launched its programs during the blessed month of Ramadan by presenting four community initiatives to serve the guests of God, including pilgrims and visitors to the Holy House of God. The association approved the implementation of its programs in the central region, which included providing Iftar meals to pilgrims by holding 15 Iftar tables in three locations in the central region, during which 1,200 Iftar meals were provided to pilgrims; the “Kidney Dialysis” program, which conducted 25 dialysis sessions for a number of pilgrims; and the “Your Tawaf Safaa” initiative program for 112 pilgrims, while 67 pilgrims benefited from the mobile clinic program at the Grand Mosque. The youth participating in the Pilgrims Service Camp, which is held by the Saudi Arabian Scouts Association to serve the guests of God in the Grand Mosque, in cooperation and integration with the General Administration of Education in the Makkah Al-Mukarramah region, achieved 11,800 volunteer work hours during the first ten days of Ramadan. 295 scouts contributed to guiding and directing the pilgrims and supporting various agencies, including the General Authority for the Affairs of the Grand Mosque and the Prophet’s Mosque, the Makkah Health Cluster, and the General Security. The camp commander, Ziyad Qadeer, explained that the camp will continue to provide services until the end of the holy month, according to a schedule in which the various sectors of the association participate, stressing the importance of these camps in Developing volunteer work and a sense of national belonging among the participating youth, young adults, and leaders, and their significant positive role in projecting the honorable and radiant image of the sons of this generous nation. These examples were a welcome part of what the Saudi local community, which lives in a constant state of competition, offers to support the Umrah sector and serve pilgrims. The overwhelming feelings of satisfaction expressed by pilgrims after performing their rituals confirm the success of these efforts and their distinguished role in facilitating the pilgrims’ journey and making their Umrah easier.

    By Amjad Izhar
    Contact: amjad.izhar@gmail.com
    https://amjadizhar.blog

  • YouTube & Instagram Marketing: Strategies for Growth

    YouTube & Instagram Marketing: Strategies for Growth

    These sources provide a comprehensive overview of social media and digital marketing, highlighting strategies and tools for success. They explore the fundamentals of social media marketing, including connection, interaction, and customer data utilization, and introduce the FLIRT methodology for strategy development. The sources examine the nuances of platforms like Facebook, Instagram, and YouTube, discussing their features, advertising options, and audience demographics. Effective brand strategy elements, such as brand identity design and value alignment, are examined, and the role of digital marketing in showcasing products to a wider audience is demonstrated. The materials provide SEO strategies and tips for success on YouTube, and detail the use of AI-powered tools to create and sell digital products.

    Social Media & Digital Marketing Mastery: A Comprehensive Study Guide

    Quiz

    Answer each question in 2-3 sentences.

    1. How has social media fundamentally changed businesses in terms of market reach?
    2. Explain the importance of customer interaction on their terms in the context of social media marketing.
    3. How can customer data obtained from social media be used to improve business outcomes?
    4. Briefly describe the “FLIRT” methodology for developing a social media marketing strategy.
    5. Why is “listening” an important aspect of a social media marketing strategy?
    6. What are the major features that Snapchat drove into social media land?
    7. What is the value to a business of Twitter’s search functionality?
    8. Describe Pinterest’s function as a “visual bookmarking platform.”
    9. Name three essential steps to create an effective brand strategy?
    10. Explain the key differences between digital marketing and traditional marketing.

    Quiz Answer Key

    1. Social media allows businesses to reach a global audience, overcoming geographical limitations and enabling them to target specific demographics worldwide. The internet opens up the market where you want to sell your product.
    2. Customers prefer to interact on their preferred platform, and businesses that fail to engage on those platforms risk losing customers to competitors. Not interacting with your customers on social media will cause them to move on to competitors who are more accessible.
    3. Customer data from social media provides insights into key performance indicators like conversion ratios, sales ratios, and customer satisfaction, ultimately helping businesses optimize their return on investment. Tools like Hubspot help track and manage this data.
    4. “FLIRT” is an acronym for Focus, Listen, Interact, Relate, and Transact, representing the five steps involved in developing a social media marketing strategy. Each step guides businesses through a specific stage of strategy development and implementation.
    5. Listening allows businesses to learn from customer behavior, track trends, and identify top bloggers and influencers in their niche. This helps refine marketing strategies and build relationships for outreach efforts.
    6. Snapchat drove the concepts of stories, which disappear in 24 hours, and vertical videos into mainstream social media.
    7. Twitter’s search functionality indexes every tweet, allowing businesses to find content, track trends, generate leads, and discover job opportunities.
    8. Pinterest enables users to visually bookmark photos from websites onto boards, creating collections of ideas and visuals that can be organized and shared.
    9. Brand voice, identity design, and brand values.
    10. Digital marketing uses online platforms to target interested customers with specific ads and content, while traditional marketing uses broader, less targeted methods like TV ads and flyers to reach a wide audience. Digital marketing can also measure your success using data analytics.

    Essay Questions

    1. Discuss the evolution of social media’s role in business, focusing on the transition from simple connectivity to data-driven marketing strategies. Consider the ethical implications of collecting and using customer data in social media marketing.
    2. Elaborate on the FLIRT framework for social media marketing strategy development. How can businesses effectively implement each stage (Focus, Listen, Interact, Relate, Transact) to achieve their marketing objectives and drive business growth?
    3. Analyze the unique features and marketing potential of various social media platforms (Snapchat, Twitter, Pinterest, Instagram, YouTube) for different target audiences and business goals. Discuss the importance of adapting content and strategies to suit each platform’s specific characteristics.
    4. Evaluate the key steps involved in creating an effective brand strategy. How do brand voice, brand identity design, brand values, and brand vibe contribute to a cohesive and recognizable brand presence in the digital marketplace?
    5. Compare and contrast digital marketing with traditional marketing, highlighting the advantages and disadvantages of each approach. In what scenarios is digital marketing the preferred choice, and when might traditional marketing still be relevant or necessary?

    Glossary of Key Terms

    • Social Media Marketing: Utilizing social media platforms to connect with stakeholders, interact with customers, and track marketing performance.
    • Stakeholders: Individuals or groups with an interest in a business, such as customers, employees, and investors.
    • Key Performance Indicators (KPIs): Measurable values that demonstrate the effectiveness of marketing activities.
    • Return on Investment (ROI): A measure of the profitability of an investment, such as a marketing campaign.
    • Niche Market: A specific, well-defined segment of a larger market.
    • Unique Value Proposition: The distinct benefit that a company offers to its customers, differentiating it from competitors.
    • Positioning Statement: A concise description of how a company wants its target market to perceive its brand.
    • Customer Personas: Fictional representations of a company’s ideal customers, based on research and data.
    • Search Engine Optimization (SEO): Optimizing website content and structure to improve its visibility in search engine results.
    • Search Engine Marketing (SEM): A form of marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs).
    • Social Media Listening Dashboard: A tool used to monitor social media channels for mentions of a brand, industry trends, and competitor activities.
    • Stories: A feature in social media where posts are only available for a limited amount of time, generally 24 hours.
    • Vertical Video: A video that is taller than it is wide, meant to be viewed on a mobile device.
    • Visual Bookmarking Platform: A website that allows users to save and share images from the internet (e.g. Pinterest).
    • Brand Strategy: A long-term plan for the development of a successful brand in order to achieve specific goals.
    • Brand Voice: The distinct personality a brand takes on in its communications.
    • Brand Identity Design: The visual elements that represent a brand, such as logo and color palette.
    • Brand Values: The principles that guide a brand’s actions and decisions.
    • Brand Vibe: The overall feeling or atmosphere that a brand conveys.
    • Digital Marketing: Using the internet to promote products or services to interested individuals.
    • Traditional Marketing: Marketing that utilizes tv, radio, newspaper, and magazines.
    • Pay-Per-Click (PPC): An advertising model where advertisers pay a fee each time their ad is clicked.
    • Impressions: How many times an ad was shown.
    • Conversions: Actions taken by users after seeing an ad.
    • Cost per Action (CPA): The amount that it costs for an action to take place after a user has viewed an advertisement.
    • Geographical Segmentation: Dividing the market based on location.
    • Behavioral Segmentation: Categorizing consumers based on their interaction with a brand.
    • Psychographic Segmentation: Dividing the market based on consumer lifestyles, values, attitudes, and personalities.

    Social Media, Digital Marketing, and YouTube Strategies

    Okay, here’s a detailed briefing document summarizing the main themes and ideas from the provided sources, including quotes and organization for clarity:

    Briefing Document: Social Media Marketing, Digital Marketing, and YouTube Strategies

    I. Executive Summary:

    This document synthesizes information from several sources on effectively leveraging social media, digital marketing, and YouTube for business growth. Key themes include understanding customer behavior, targeting specific niches, creating engaging content, optimizing for search, and analyzing results to refine strategies. The document highlights the importance of adapting to the evolving digital landscape, with particular emphasis on the power of visual content and the growing significance of mobile platforms.

    II. Main Themes and Key Ideas:

    • Social Media Fundamentals:
    • Global Reach and Targeted Marketing: Social media enables businesses to connect with a global audience and target specific demographics. “The internet allows you to sell locally to a global audience if you want to…you can cover the world you can Target specific audiences wherever they are.”
    • Interactive Engagement: Social media facilitates two-way communication with stakeholders on their preferred platforms. “It’s not just about connecting with your stakeholders you can also interact with them and they can interact with you on their terms on their preferred platform.”
    • Customer Data and Analytics: Social media marketing offers valuable data on customer behavior, allowing businesses to track key performance indicators (KPIs) like conversion rates, sales ratios, and ROI. “All of this…can be done and you can track every aspect of your social media marketing at a customer level and it gives you the key performance indicators.”
    • The “FLIRT” Methodology: A five-step methodology for social media strategy:
    • Focus: Define your niche, unique value proposition (positioning), target customers (personas), objectives for using social media, and relevant keywords. “Think about your Niche, your positioning, who is your customers, why are you on social media and what are your main keywords.”
    • Listen: Monitor customer conversations, identify influencers and trends in your niche, and analyze competitor activities. “Listen to where your customers hang out…who are your top 10 bloggers or influencers in your Niche…look at the trends in your Niche…look at your competitors and your customers.”
    • Snapchat, Twitter, and Pinterest:
    • Snapchat: Appeals to younger demographics (Generation Z) with features like stories and vertical videos. Offers innovative advertising features like lenses and filters. “Particularly the teens the Generation Z yeah was very uh keen and they were very hot on the uh on Snapchat…Snapchat has very Innovative advertising features yeah they have lenses they have stories they have filters.”
    • Twitter: Powerful for real-time news sharing and customer service. Retweeting functionality enables rapid dissemination of information. Effective for finding jobs and leads through targeted searches. “News goes on in on Twitter instantly and it shares to a global audience instantly…Twitter is really really good for finding jobs for instance.”
    • Pinterest: A visual bookmarking platform ideal for collecting and sharing ideas. Useful for interior design and visual inspiration. “Pinterest is a visual bookmarking platform…you see a photo on the website that you like…you can pin that photo on Pinterest in a board…you can build fantastic collections of visuals that you like and want to organize.”
    • Branding Strategies:
    • Consistency is Key: Maintain a consistent brand voice (tone, style, and language) across all platforms.
    • Visual Identity: Develop a professional brand identity design (logo, color palette, typography) that reflects brand values and appeals to the target audience. “Brand Identity Design involves the visual elements that represents your brand such as your logo color palette typography and overal Aesthetics.”
    • Brand Values: Define and adhere to core brand values to build trust and differentiate from competitors.
    • Brand Vibe: Establish a consistent emotional experience for customers through a well-defined brand vibe (feeling or atmosphere). “The brand Vibe is the overall feeling or atmosphere that your your brand convs it’s the emotional experience your customers have when interacting with your brand.”
    • Digital Marketing Overview:
    • Definition: Using the internet to promote products or services to interested individuals.
    • Difference from Traditional Marketing: Digital marketing offers targeted messaging versus the broad reach of traditional methods. “Traditional marketing is like shouting across the crowded playground to get everyone’s attention…digital marketing however, is like Whispering directly in the ear of a person who wants a particular product.”
    • Key Strategies:SEO (Search Engine Optimization): Improves website visibility in search engine results.
    • Content Marketing: Creates valuable content (blogs, videos, social media posts) to attract and retain customers.
    • Social Media Marketing: Utilizes platforms like Facebook, Instagram, and Twitter to connect with audiences.
    • Email Marketing: Delivers personalized messages to potential and existing customers.
    • PPC (Pay-Per-Click) Advertising: Advertisers pay each time their ad is clicked, providing a cost-effective way to attract potential customers.
    • Digital Marketing Implementation:
    • Audience Identification: Understanding the target audience is critical.
    • Channel Selection: Choosing the online platforms frequented by the target audience.
    • Content Creation: Developing engaging and relevant content. “Once you know where your audience is you can create content that will grab their attention this could be informative blog post eye catching videos or even fun social media post.”
    • Promotion: Utilizing strategies like online advertising, social media promotion, and influencer marketing.
    • Tracking and Analysis: Monitoring campaign performance and adjusting strategies based on data.
    • Skills for Digital Marketing:
    • Social Media Mastery: Understanding how to use different platforms and engage with audiences.
    • HTML & WordPress Basics: Helpful for understanding website functionality.
    • Data Analytics: Analyzing website visits, social media engagement, and email open rates.
    • SEO Knowledge: Applying SEO principles to improve online visibility.
    • Content Creation Skills: Creating content for various platforms.
    • Facebook Ads:
    • Purpose: Reach specific demographics on Facebook and its apps (Instagram, Messenger).
    • Targeting: Defining audiences based on demographics, location, interests, and behavior. “You can Define your audience based on a wide range of criteria such as demographics…location…interest…then comes the behavior.”
    • Ad Creation: Using visuals, compelling messages, and strong calls to action.
    • Budget and Bidding: Setting a budget and bidding on ad placements.
    • Ad Placement: Choosing where ads appear on Facebook platforms.
    • Performance Tracking: Monitoring metrics like impressions, clicks, conversions, and cost per action.
    • Marketing Segmentation:
    • Definition: Dividing a broad audience into smaller segments based on shared characteristics.
    • Purpose: Tailor marketing efforts to meet the specific needs and preferences of each segment.
    • Types of Segmentation:Geographical: Dividing the market based on location.
    • Behavioral: Categorizing consumers based on their interaction with a brand (purchasing behavior, usage rate, loyalty). “This segmentation categorizes consumers based on the interaction with a brand that is including purchasing Behavior usage rate loyalty and benefit sort.”
    • Psychographic: Dividing the market based on consumer lifestyles, values, attitudes, and personalities. “This segmentation involves dividing the market based on consumer Lifestyles values attitudes and personalities this type of segmentations goes beyond basic demographics to understand the deeper psychological factors that influence consumer behavior.”
    • Instagram Marketing:
    • Stats: High user engagement, significant advertising reach, and growing B2B potential.
    • Benefits: Increased brand awareness, lead generation, and sales growth.
    • Instagram Ads: Create ads through Facebook Ad Manager to boost brand awareness and increase engagement.
    • Instagram Reels: Use short vertical videos to engage users and grow your following. “Instagram reals are short vertical videos that are very powerful…they come with many unique editing tools and an extensive library of audio tracks as well so it’s very easy to make these short videos and to start sharing them.”
    • Tips to increase engagement:
    • Use trending sounds and make sure audio is up to scratch.
    • Make sure video content is relevant.
    • YouTube Channel Strategies:
    • Benefits: Increased visibility on Google, exposure to a global audience, and qualified traffic.
    • Key Elements: Engaging titles, optimized descriptions, compelling thumbnails, and consistent branding.
    • Channel Optimization: Optimizing video titles, descriptions, tags, thumbnails, and playlists.
    • Content Strategies: Educational, entertaining, and valuable video content.
    • Community Engagement: Interacting with viewers and other YouTubers.
    • Promotion: Sharing videos on other platforms and cross-promoting videos within your channel.
    • YouTube SEO
    • Important factors: keyword research, title tags, and video descriptions.
    • Tools: Vid IQ and TubeBuddy
    • Tips:
    • Use keywords in video tags to rank well
    • Find good keywords using Auto complete on YouTube, looking at your competitor’s videos and using third party extensions.
    • Generating Income via eBook
    • Prompt chatGPT for eBook Content.
    • Utilize Canva to generate images and mockups.
    • Market and sell product on Instamojo.

    III. Conclusion:

    Success in social media and digital marketing requires a multi-faceted approach. Businesses must focus on understanding their audience, creating engaging content, optimizing their online presence for search, and continuously analyzing results to refine their strategies. Embracing visual content formats, leveraging mobile platforms, and actively engaging with customers are essential for achieving sustainable growth in the evolving digital landscape.

    Social Media and Digital Marketing: FAQs

    Frequently Asked Questions about Social Media and Digital Marketing

    1. How has social media fundamentally changed businesses?

    Social media has transformed businesses in three key ways:

    • Connection: Businesses can now connect with a global audience and target specific demographics, expanding their market reach.
    • Interaction: Social media enables two-way communication between businesses and stakeholders on their preferred platforms, empowering customers and emphasizing the importance of customer-centric engagement.
    • Customer Data: Businesses can track customer-level data and KPIs (conversion rates, sales ratios, satisfaction, ROI) to measure and improve marketing effectiveness. Tools like HubSpot help manage all marketing and customer data in a single system.

    2. What is the FLIRT methodology for social media marketing strategy?

    FLIRT is a five-step methodology for social media marketing strategy development:

    • Focus: Define your niche, unique value proposition (positioning statement), customer personas (interests, pain points), social media objectives (awareness, traffic, sales, service, recruitment, internal communication), and primary keywords (for SEO and SEM).
    • Listen: Monitor online conversations to understand where your customers are, who the key influencers in your niche are, what the latest trends are, and what your competitors are doing. Use tools such as Google Trends and social media listening dashboards.
    • Interact: Create engaging content, respond to customer inquiries, and participate in relevant conversations.
    • Relate: Build relationships with customers, influencers, and partners.
    • Transact: Drive conversions and sales through social media channels.

    3. What are some key features and benefits of Snapchat?

    Snapchat’s key features include disappearing stories (lasting 24 hours) and vertical videos, which encourage visual engagement and snackable content. It’s popular with younger generations due to its privacy and exclusive features. Snapchat offers innovative advertising options like lenses, filters, and augmented reality experiences. It also focuses on the “Stories” format, encouraging users to swipe from story to story, creating a more visual and fun experience.

    4. What are the main strengths of Twitter for businesses and individuals?

    Twitter’s strengths lie in its real-time information sharing and search capabilities. The retweet feature facilitates rapid viral spread of news and content. Twitter’s indexed search allows users to find specific information, such as job postings or service providers. It’s a useful platform for communication and customer service, and for individuals, it’s a powerful tool for content discovery and lead generation.

    5. What makes Pinterest unique, and how can it be used effectively?

    Pinterest is a visual bookmarking platform that allows users to save and organize images and links into themed boards. These boards can then be shared. It is particularly useful for collecting ideas and inspiration (interior design, travel planning, etc.) and collaborating with others on projects.

    6. What are some essential elements of building a strong brand strategy?

    Key elements of a brand strategy include:

    • Define Target Audience: Identify the specific group of people you want to reach with your brand.
    • Establish Brand Voice: Create a consistent tone and style of communication (professional, casual, playful) that reflects your brand personality.
    • Brand Identity Design: Develop visual elements (logo, color palette, typography) that represent your brand values and appeal to your target audience.
    • Stick to Brand Values: Clearly define your brand’s guiding principles and ensure they are reflected in all aspects of your business.
    • Define Brand Vibe: Determine the overall feeling or atmosphere you want your brand to convey (modern, innovative, nostalgic, comforting).

    7. How does digital marketing differ from traditional marketing, and how does it work?

    Traditional marketing (TV ads, billboards, newspapers) aims to reach a broad audience, while digital marketing targets specific individuals based on their interests and behaviors. Digital marketing utilizes online channels (websites, social media, email, search engines) to connect with potential customers. It works through strategies like SEO, content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising. Digital marketing success is measurable through website visits, social media engagement, and email open rates, allowing for strategy adjustments to maximize results.

    8. What skills are needed to succeed in digital marketing and where can these skills be learned?

    Valuable digital marketing skills include:

    • Social media mastery (understanding platforms, content creation, engagement).
    • Basic HTML and WordPress (website functionality, content management).
    • Search engine optimization (SEO) and search engine marketing (SEM) (driving organic and paid traffic).
    • Data analytics (tracking and interpreting marketing performance).
    • Content creation (blog posts, videos, social media posts).
    • Communication (writing, presentation, interpersonal skills).
    • Creativity and Innovation (generating new ideas and strategies).

    These skills can be learned through online courses, bootcamps, certifications, and on-the-job experience. Programs such as the Simply Learn professional certificate program in digital marketing help teach many of the necessary skills.

    Social Media and Digital Marketing Strategies

    Social media marketing involves utilizing platforms like Facebook, Instagram, and YouTube to promote products and services by creating engaging content, building brand recognition, and boosting sales. Digital marketing encompasses all online marketing strategies, including social media, email, and websites.

    Key aspects of social media marketing:

    • Content Content acts as the fuel and currency of social media. Sharing good content across various channels encourages user engagement and return visits, fostering a sense of community.
    • Community Creating communities is a crucial aspect of social media.
    • Campaigns Campaigns provide relevance for businesses by setting goals, objectives, start dates, and end dates. Running campaigns helps develop communities with exciting content, keeping the customer at the core.

    Social media marketing is defined as using social media to develop a company’s brand, increase website traffic, and boost sales. The primary goal is to prompt customers to take action, ultimately leading to the purchase of a product or service. Data and analytics offer insights into measuring the success of marketing campaigns, tracking customer engagement, and gauging sentiments toward a brand. Social media enables businesses to engage with customers, market their products, learn about market trends, and facilitate recruitment.

    Social media has changed business operations in three main areas:

    • Connection It provides a new way to connect with stakeholders, including customers, prospects, influencers, and employees, on a global scale.
    • Interaction It allows businesses to interact with stakeholders on their terms and preferred platforms.
    • Customer Data It enables tracking of customer data, providing key performance indicators such as conversion ratios, sales ratios, customer satisfaction ratios, and return on investment.

    Developing a social media marketing strategy involves a five-step methodology, summarized as “FLIRT”:

    • Focus Identify your niche, positioning, customer personas, objectives for using social media, and main keywords.
    • Listen Monitor where your customers engage, identify top bloggers and influencers in your niche, and stay updated on trends.
    • Integration Set up social media networks, ensure consistent branding, create a content calendar, and establish a blog.
    • Reach Out Share and repurpose content, share content from others, and run campaigns to promote your message.
    • Track Measure online reputation, conversions, social media activity, engagement, and return on investment.

    Understanding Social Media Platforms

    • Facebook: With 1.9 billion active users, Facebook is suitable for reaching older audiences (Generation X or Millennials) with consumer-type products. Facebook offers pages, groups, Messenger, and live videos for business engagement.
    • Instagram: This visual platform has higher engagement than Facebook, making it ideal for businesses to showcase their brand through photos and stories.
    • YouTube: A platform to build an audience, monetize videos, and improve search rankings. It is suitable for how-to videos, unpacking videos, vlogs, and review videos.
    • Snapchat: Snapchat’s key features, stories and vertical videos, have influenced social media trends.
    • Twitter: Twitter is a communication and service channel for businesses to connect with customers and share the latest news. Its instant news sharing capability is valuable for news agencies and businesses.
    • Pinterest: Pinterest is a visual bookmarking platform where users save and share visuals, making it a great tool for home design, wedding ideas, and fashion inspiration. Businesses can showcase product catalogs, driving traffic to their websites.
    • LinkedIn: LinkedIn is a platform for business-to-business connections and developing a professional online profile.

    Pros and Cons of Social Media Marketing

    • Pros: Social media marketing can reach new audiences through organic, paid, or influencer outreach.
    • Cons: Negative feedback or mishandling of situations can damage a brand’s reputation.

    Additional social media strategies include:

    • Optimize your bio Ensure it is informative, captivating, and engaging.
    • Use relevant hashtags Increase visibility by using relevant hashtags.
    • Post visual content Compelling visuals are key to attracting attention.
    • Run contests and giveaways Boost engagement and brand awareness through contests.
    • Take advantage of stories and IGTV Influence reach and engagement rates.
    • Track and learn Fine-tune your marketing strategy by identifying effective hashtags, visual styles, and posting times.

    Instagram Advertising and Reels:

    • Instagram is a popular platform for businesses to promote their services and products.
    • Instagram ads can boost brand awareness and increase engagement.
    • Instagram Reels are short, vertical videos that are favored by the Instagram algorithm, offering a good tool to grow your following.
    • Instagram offers various ad formats, including photo ads, story ads, video ads, Reels ads, and carousel ads.
    • Tips for effective Instagram advertising include designing for mobile, letting visuals speak, using animations, keeping branding at the front, and using sound.

    YouTube Channels:

    • YouTube is a popular platform with billions of users, offering businesses the opportunity to connect with a global audience.
    • A YouTube channel serves as a homepage for a user’s account, allowing them to upload videos, add comments, and make playlists.
    • Businesses can benefit from YouTube by increasing their chances of showing up in search results, exposing themselves to a huge global audience, and driving qualified traffic.
    • Creating a YouTube channel involves setting up a Google account, customizing the channel, and optimizing videos for search.
    • Promoting a YouTube channel involves cross-promotion on other social media channels, collaboration with other creators, and advertising.

    Digital Marketing: Strategies, Skills, and Trends in 2024

    Digital marketing is using the internet to promote products or services to potentially interested individuals, employing online platforms like websites, social media, emails, and search engines. It emphasizes targeted and specific marketing strategies. Digital marketing’s success is measured through website visits, social media engagement, and email open rates, enabling strategy adjustments for optimal results.

    Digital marketing is like whispering directly in the ear of a person who wants a particular product. Examples of digital marketing include:

    • Online ads placed on websites or search engines
    • Connecting with people on social media platforms
    • Targeted emails with discounts

    Digital marketing leverages the internet to connect with potential customers, using online tools to engage with audiences. Strategies include:

    • Search Engine Optimization (SEO) SEO enhances website visibility in search engine results.
    • Content Marketing Creating useful content such as blogs and videos attracts and retains customers.
    • Social Media Marketing Platforms like Facebook, Instagram, and Twitter connect with audiences and encourage brand interaction.
    • Email Marketing Email marketing connects with potential and existing customers.
    • Pay-Per-Click (PPC) Advertising Advertisers pay a fee each time their ad is clicked.

    Implementing digital marketing strategies involves:

    • Identifying your target audience
    • Choosing appropriate online channels
    • Creating engaging content
    • Promoting content
    • Tracking and analyzing campaign performance

    Skills for excelling in digital marketing include:

    • Mastering social media
    • Understanding HTML and WordPress
    • Having a knack for design
    • Proficiency in data analytics and Google Analytics

    There are multiple digital marketing courses available, including those offered by Simply Learn, LinkedIn Learning, and SP Jain School of Global Management.

    In 2024, digital marketing trends emphasize AI and automation for content creation, ad campaigns, and customer engagement.

    YouTube Channels: Creation, Optimization, and Promotion

    YouTube channels serve as a homepage for user accounts, allowing users to upload videos, add comments, and create playlists. Anyone can view YouTube content without an account, but a channel is required to upload videos or add comments. Both individuals and businesses can have a YouTube channel.

    Benefits of YouTube for businesses:

    • Increased visibility Posting on YouTube increases the chances of appearing in Google search results.
    • Broad audience YouTube is available in over 80 languages and gets over 30 million daily visitors.
    • Qualified traffic Video can answer a question a user has, which can generate a qualified lead.
    • Engaging content Video content is more likely to be watched than text is to be read. Video can also evoke emotion.
    • Brand humanization Videos help bring brands to life and build trust and loyalty.
    • Advertising YouTube ads on the Google Ads platform have powerful features.
    • Repurposing Videos can be repurposed across many other channels.

    YouTube Ecosystem

    The YouTube ecosystem consists of the viewer, the content creator, and brands. YouTube’s challenge is to keep all three happy. Brands connect with viewers through advertising. Content creators make money through ad revenue.

    Creating a YouTube Channel

    To create a YouTube channel, you need video-making equipment and video editing software, as well as an environment for filming. People watch videos that are educational, informational, entertaining, funny, controversial, or shocking. Popular videos include unpacking videos, review videos, challenge videos, parodies, covers, live videos, and how-to videos. When shooting videos, consider light, sound, and camera stability.

    To set up a channel:

    • Sign into YouTube with a Google account.
    • Click on the user icon and select “Create a channel”.
    • Add a name and upload a picture.

    Customizing a Channel

    Customizing a channel involves the layout, branding, and basic info.

    • Branding Add a logo, banner image, and video watermark.
    • Basic info Include a channel description, language, and URL. Add links to your website and social media.
    • Layout YouTube lets you select which videos you want to have in the featured section, as well as add sections such as popular uploads and created playlists.

    Optimizing a Channel

    In the channel dashboard, you can see videos, analytics, and news from YouTube. You can also edit videos, manage playlists, review comments, add subtitles, and monetize videos.

    Uploading a Video

    To upload a video, click the plus icon and select “Upload video”. You can then add a title, description, and thumbnail. You can also add the video to a playlist and select your audience.

    Promoting a YouTube Channel

    • Create engaging titles and thumbnails.
    • Optimize videos with keywords.
    • Engage with the community by responding to comments and collaborating with other YouTubers.
    • Cross-promote videos within your own videos.
    • Create video series.
    • Embed videos on your website.
    • Add calls to action.
    • Go live.
    • Advertise on YouTube.
    • Promote videos on social media channels.

    YouTube SEO

    • YouTube SEO involves enhancing the search rankings of YouTube videos and channels.
    • YouTube’s algorithm is a real-time feedback loop that recommends videos based on individual interests.
    • Factors that make a video pop up in a user search are video comments, likes, watch time, title, description, keywords, and tags.

    Tips for Optimizing Videos for Search

    • Conduct keyword research.
    • Use the right title for videos.
    • Use video descriptions.
    • Add tags to videos.
    • Create transcriptions and captions for videos.
    • Consider video length.
    • Increase audience engagement.
    • Promote your channel and encourage likes.
    • Create exciting thumbnails.
    • Make unique and engaging videos.

    Instagram Advertising: A Comprehensive Guide

    Instagram advertising is a tool that businesses use to reach people on Instagram and its apps, such as Messenger. These ads appear in places like the news feed, stories, and the marketplace. Businesses can choose from different ad formats such as single images, videos, carousels, slideshows, and collections. Instagram is a visual social media platform with inherently higher engagement than Facebook.

    Key facts about Instagram for marketing:

    • 90% of Instagram accounts follow at least one business.
    • 62% of users are more interested in a brand after seeing it in an Instagram Story.
    • Many users research new products and services on Instagram.
    • Over 80% of users take action after seeing a product on Instagram.

    Benefits of Instagram advertising:

    • Brand Awareness Instagram advertising is an effective tool for boosting brand awareness.
    • Increased Engagement Instagram advertising is an effective tool for increasing engagement with followers and customers.
    • Extending Online Presence It can act as a new channel for business.
    • Sales Increase Instagram is a platform where businesses can promote and sell, which increases sales.
    • Competitor Analysis Instagram can be used to learn what works and what doesn’t by looking at what competitors are promoting and advertising.
    • Customer Service Businesses can connect with their customers and deliver customer service.
    • Influencer Marketing Working with influencers to promote products and services is another powerful aspect of Instagram.
    • Virality Good content has the potential to go viral.

    Instagram Ad Types

    • Photo/Image Ads Best for strong visuals that can be summarized in one image. Can be created from original photos, designs, or boosted existing posts.
    • Story Ads Engagement is typically greater with Story Ads, because it takes up the entire mobile screen and is much more engaging than feed ads.
    • Video Ads Video ads allow viewers an in-depth look at a brand, product, or service.
    • Reels Ads These 30-second ads are full-screen, vertical videos that merge with organic reels. They feature sound and music with calls to action.
    • Carousel Ads Carousel ads showcase multiple photos or videos that users can swipe through.

    Creating Instagram Ads

    Instagram ads are created through the Facebook Ads Manager. A new feature in Facebook allows for quick ad creation from existing posts.

    Steps for creating ads on Facebook:

    1. Go to Facebook business manager
    2. Click “All Tools” then click “Ads”
    3. Choose a goal for the ad, or boost existing content
    4. Select an existing post
    5. Preview how the ad will look in Instagram feeds, stories, and reels
    6. Edit the text of the ad

    Key Features of Facebook Ads for Instagram:

    • Targeting Define an audience based on demographics (age, gender, education, job title), location, interests, and behaviors (purchase behavior, device usage).
    • Ad Creation Design ad content and select a format. Use high-quality images or videos, craft a clear message, and include a call to action (CTA).
    • Budget and Bidding Set a daily or lifetime budget, and bid on how much you’re willing to pay for the ad to be shown.
    • Ad Placement Choose where ads appear: Facebook, Instagram, Messenger, Audience Network.
    • Performance Tracking Facebook provides analytics on impressions, clicks, conversions, and cost per action.

    Tips and Tricks for Instagram Advertising

    • Design ads with mobile in mind, using the vertical format.
    • Let visuals speak for themselves; use optimized font sizes and colors.
    • Use animations and motion graphics.
    • Keep branding and messaging at the forefront; capture attention in the first three seconds.
    • Use sound, trendy soundtracks, captions, and text overlays.

    Instagram Reels

    • Instagram Reels are short vertical videos, up to 90 seconds long. They include editing tools and an audio track library.
    • Reels do not disappear after 24 hours.
    • Instagram’s algorithm is more likely to recommend reels to people who don’t follow you.

    Using Instagram Reels in a Digital Marketing Strategy

    • Give the audience a behind-the-scenes look.
    • Generate user-generated content.
    • Educate customers.
    • Highlight products.
    • Make content fun and personalized.

    To create a Reel:

    1. Click the plus icon, then select “Reel”.
    2. Select audio and video length.
    3. Record the video by pressing the center button.
    4. Add stickers, captions and share.

    YouTube Keyword Research and Video Optimization

    Keyword research is an important step in getting your videos to rank on YouTube. It helps ensure that videos appear in YouTube search results. Videos with the right keywords have an increased chance of ranking higher on YouTube. When performing keyword research, the factors to consider are search volume, competition, relevancy, and primary and secondary keywords.

    Here are ways to conduct keyword research:

    • YouTube autocomplete YouTube’s autocomplete feature suggests related popular keywords. To use this feature, type a word or phrase into the YouTube search bar to see a list of suggested search terms.
    • Competitor research Identify keywords used by competitors in their video titles and descriptions. To do this, go to a competitor’s YouTube channel and click the videos tab. Then, sort by “most popular” and choose a video. Look at the keywords used in the title and description. Another way to identify a competitor’s keywords is to view the page source and search for “keywords”.
    • Third-party tools Use browser extensions, like vidIQ and TubeBuddy, to identify the exact tags that a particular video is using.

    After identifying keywords, use them in video tags. Using keywords in video tags will help videos rank well on YouTube.

    When selecting keywords, consider these factors:

    • Search volume Choose keywords with high search volume to drive more traffic to the video.
    • Competition Balance high-volume keywords with keywords that have low difficulty and are easier to rank for.
    • Relevancy Choose keywords closely related to the video.

    Videos can also get more views if they rank on Google. Google ranks videos with keywords like “how to” and “tutorials”.

    To optimize videos for keywords:

    • Titles Use target keywords in the video title. YouTube video titles have a limit of 100 characters. Use catchy words and numbers to gain high click-through rates.
    • Descriptions Use the target keyword at the beginning of the description. YouTube descriptions have a limit of 5,000 characters. Include hashtags in the description.
    • Tags Use specific and trending tags, and include synonyms.
    Social Media Marketing Full Course | Social Media Marketing Tutorial For Beginners | Simplilearn

    By Amjad Izhar
    Contact: amjad.izhar@gmail.com
    https://amjadizhar.blog

  • The Caliphate of Uthman Ibn Affan: Key Events and Significance by Rohan Khanna India

    The Caliphate of Uthman Ibn Affan: Key Events and Significance by Rohan Khanna India

    The provided text extensively details the significant contributions and notable events during the caliphate of Uthman Ibn Affan, the third Rashidun Caliph. It highlights his generosity, such as procuring the Well of Rooma and substantial financial support for military campaigns. The text also emphasizes his crucial role in the standardization of the Quran and the expansion of the Haram Sharif and Masjid-e-Nabvi. Furthermore, it recounts the early Islamic conquests under his rule and the establishment of naval forces. Despite these achievements, the text touches upon the hardships faced by Uthman and his esteemed position in the eyes of the Prophet Muhammad (PBUH), evidenced by his selection as an ambassador during the Treaty of Hudaybiyya and the Pledge of Ridwan. Finally, the text outlines the process of his selection as Caliph following the death of Umar Ibn Khattab.

    Study Guide: The Caliphate of Uthman Ibn Affan

    Key Themes and Concepts

    • Early Life and Conversion: Uthman’s background, his early acceptance of Islam, and his significant status among the Prophet’s companions.
    • Titles and Honors: Understanding the meaning and significance of titles such as “Zulnoorin” and his connection to the Prophet Muhammad (PBUH) through marriage.
    • Financial Generosity and Support for Islam: Uthman’s notable contributions to the early Muslim community, including the purchase of the Beer Rooma well and his financial support for military expeditions like the Ghazwa of Tabuk.
    • Compilation and Standardization of the Quran: Uthman’s pivotal role in establishing a unified text of the Quran (Jamia-ul-Quran) and its lasting importance.
    • Expansion of the Islamic State: The territorial growth of the caliphate under Uthman, including the regions conquered and the initiation of naval forces.
    • Challenges and Opposition: Understanding the personal hardships Uthman faced before embracing Islam and the later opposition during his caliphate (though not detailed in this excerpt, it’s a broader historical context to keep in mind).
    • Uthman’s Role in Key Islamic Events: His participation and significance in events like the migration to Abyssinia and Medina, the Treaty of Hudaybiyya, and the Pledge of Ridwan (Baiyat-e-Rizwan).
    • The Election of Uthman as Caliph: The process of his selection following the death of Umar Ibn Khattab, including the formation of the six-member committee and Abdul Rahman bin Auf’s role.
    • Importance of Consultation (Shura): The excerpt highlights the consultative process involved in selecting the Caliph.
    • Commitment to the Quran and Sunnah: The condition set by Abdul Rahman bin Auf for Uthman’s caliphate emphasizes the foundational importance of Islamic scripture and the Prophet’s traditions.

    Quiz: Short-Answer Questions

    1. What does the title “Zulnoorin” signify in reference to Uthman Ibn Affan, and why was he bestowed with this honor?
    2. Describe one significant act of financial generosity demonstrated by Uthman Ibn Affan in support of the early Muslim community, as mentioned in the text.
    3. What was the crucial contribution of Uthman Ibn Affan concerning the Quran, and why was this considered a significant achievement?
    4. Name two significant geographical regions that were reached by the Islamic Kingdom during the caliphate of Uthman Ibn Affan, according to the excerpt.
    5. What military initiative was launched during Uthman’s caliphate to protect against the Byzantine Empire?
    6. Briefly describe the mistreatment Uthman faced from his uncle before his acceptance of Islam.
    7. What was the purpose of the Prophet Muhammad’s (PBUH) intention to visit Mecca, which led to the sending of Uthman as an ambassador?
    8. Summarize the events at Hudaibiyya that highlight the Prophet’s (PBUH) trust and high regard for Uthman Ibn Affan.
    9. Following the death of Umar Ibn Khattab, how was the next Caliph selected, and what was Uthman’s position in this process?
    10. What condition was placed upon Uthman Ibn Affan by Abdul Rahman bin Auf before he was chosen as the third Caliph?

    Quiz: Answer Key

    1. “Zulnoorin” means “the possessor of two lights.” Uthman was given this title because he was married to two daughters of the Prophet Muhammad (PBUH): Syeda Ruqiya and, after her death, Syeda Umm Kulthoom.
    2. One significant act was when there was a severe water shortage in Medina; Uthman purchased the well of Beer Rooma from a Jew at a high price (twenty thousand dirhams) and dedicated it for the use of the entire Muslim community.
    3. Uthman’s crucial contribution was the compilation and standardization of the Quran into one agreed-upon text (Jamia-ul-Quran). This prevented potential disagreements and preserved the integrity of the holy book for future generations.
    4. Two significant geographical regions reached by the Islamic Kingdom during Uthman’s caliphate were Khurasan and Sistan (or Africa and Cyprus, depending on the specific mention).
    5. The military initiative launched was the establishment of naval forces to defend against attacks from the Byzantine Empire.
    6. Before accepting Islam, Uthman faced mistreatment from his uncle, Bin Abi-ul-As, who reportedly tied him with iron chains, imprisoned him in solitude, and exposed him to the sun to deter him from his faith.
    7. The Prophet Muhammad (PBUH) intended to reach Mecca with the intention of performing Umrah (pilgrimage) and sent Uthman as his ambassador to convey their peaceful intentions to the Meccan leaders.
    8. At Hudaibiyya, when rumors of Uthman’s martyrdom spread, the Prophet (PBUH) placed his own hand on the other, saying it was the hand of Uthman, symbolizing his inclusion in the Pledge of Ridwan and demonstrating immense trust in him.
    9. Following Umar’s death, a six-member committee of prominent companions was formed to select the next Caliph. Uthman’s name was at the top of this committee, indicating his high standing.
    10. The condition placed upon Uthman by Abdul Rahman bin Auf was that he would be committed to following the Book (Quran) and the Sunnah (Prophet’s traditions), in addition to the ways (Aswah) of the preceding two Caliphs (the Sheikhs).

    Essay Format Questions

    1. Analyze the key contributions of Uthman Ibn Affan during his caliphate, as highlighted in the provided excerpts, and discuss their lasting impact on the early Muslim community and the development of Islam.
    2. Discuss the significance of Uthman Ibn Affan’s title “Zulnoorin” and how his close relationship with the Prophet Muhammad (PBUH), as evidenced in the text, shaped his role and standing within the early Muslim community.
    3. Evaluate the importance of Uthman Ibn Affan’s actions during the events of Hudaibiyya, emphasizing his role as an ambassador and the Prophet’s (PBUH) demonstration of trust in him during a critical moment.
    4. Examine the process of Uthman Ibn Affan’s selection as the third Caliph, focusing on the role of the consultative committee and the conditions set for his leadership, as described in the provided text.
    5. Based on the excerpts, describe the character and leadership qualities of Uthman Ibn Affan, providing specific examples from the text to support your analysis.

    Glossary of Key Terms

    • Caliph Rashid: Rightly Guided Caliph; refers to the first four successors of the Prophet Muhammad (PBUH).
    • Mubashara Companions: Ten companions of the Prophet Muhammad (PBUH) who were given the glad tidings of Paradise during their lifetime.
    • Zulnoorin: “Possessor of two lights”; an honorific title for Uthman Ibn Affan because he was married to two daughters of the Prophet Muhammad (PBUH).
    • Syeda: A respectful title for a woman, often used for female descendants of the Prophet Muhammad (PBUH).
    • PBUH (Peace Be Upon Him): An honorific phrase used by Muslims after mentioning the name of a prophet.
    • AAP: An honorific abbreviation often used in some regions to respectfully refer to a respected figure, in this context, likely referring to Uthman Ibn Affan.
    • Habesha: The historical name for the Kingdom of Aksum, located in modern-day Ethiopia and Eritrea, where some early Muslims migrated to escape persecution.
    • Madinah-ul-Rasool: “The City of the Messenger”; the city of Medina, where the Prophet Muhammad (PBUH) migrated to from Mecca.
    • Ummah: The global community of Muslims.
    • Beer Rooma: A well in Medina that was purchased by Uthman Ibn Affan and donated for public use.
    • Dirhams: A unit of currency used in early Islamic times.
    • Hadi Alam: “The Guide of the Worlds”; a title sometimes used for the Prophet Muhammad (PBUH).
    • Ghazwa of Tabuk: A military expedition led by the Prophet Muhammad (PBUH).
    • Jamia-ul-Quran: “The Collection of the Quran”; refers to the standardized version of the Quran compiled during Uthman’s caliphate.
    • Haram Sharif: The sacred area surrounding the Kaaba in Mecca.
    • Masjid-e-Nabvi: The Prophet’s Mosque in Medina.
    • Byzantine Empire: The Eastern Roman Empire, a major power in the Mediterranean region during the early Islamic period.
    • Tauseef: Praise or description.
    • Gabriel Amin: The Angel Gabriel, a key messenger of God in Islam.
    • Hadeebiya: A place near Mecca where a significant treaty (Treaty of Hudaybiyya) was made between the Muslims of Medina and the Quraysh of Mecca.
    • Baiyat-e-Rizwan: The Pledge of Good Pleasure, taken by the Prophet Muhammad (PBUH) and his companions at Hudaibiyya.
    • Qasas-e-Usman: Revenge for Uthman (in the context of the rumor of his martyrdom at Hudaibiyya, not his later assassination).
    • Surah Al-Fatih: The “Victory” chapter (Surah) of the Quran, revealed after the Treaty of Hudaybiyya.
    • Fatih Mubeen: A clear victory, often referring to the Treaty of Hudaybiyya.
    • Amir al-Momenin: “Commander of the Believers”; a title used for the Caliphs.
    • Abuloloferoz Majousi: The assassin of Umar Ibn Khattab.
    • Ameem Companions: Great/Distinguished Companions (likely a slight variation or regional usage).
    • Sheikhs: In this context, likely refers to the first two Caliphs, Abu Bakr and Umar Ibn Khattab.
    • Aswah: The practices or ways of someone, in this context referring to the first two Caliphs.
    • Sunnah: The practices and traditions of the Prophet Muhammad (PBUH).
    • Jalil-ul-Qadr Companions: Esteemed Companions.
    • Shura: Consultation; a principle in Islam for decision-making.

    Briefing Document: Key Themes and Ideas from “The Caliphate of Uthman Ibn Affan: Key Events and Significance”

    This briefing document summarizes the main themes, important ideas, and key facts presented in the provided excerpt about the Caliphate of Uthman Ibn Affan (RA). The source predominantly portrays Uthman (RA) as a highly significant and virtuous figure in early Islam, highlighting his contributions and the respect he commanded within the Muslim community.

    Main Themes:

    • Exceptional Merit and Close Relationship with the Prophet (PBUH): The text emphasizes Uthman’s (RA) high standing, referring to him as the “third Caliph Rashid,” one of the “ten Mubashara Companions of the Prophet,” and the Prophet’s (PBUH) “son-in-law” twice over (“Zulnoorin,” meaning possessor of two lights, for marrying the Prophet’s daughters Ruqayya and Umm Kulthoom). This establishes his inherent importance and piety.
    • Quote: “When our third Caliph Rashid, the tenth Mubashara Companions of the Prophet, the son-in-law of the Prophet of the End of Times, whose nickname is Zulnoorin, i.e. the two of them, Syeda Ruqiya daughter of Muhammad (PBUH) dies, the Prophet of God gives his second daughter Syeda Umm Kulthoom in the marriage of AAP.”
    • Significant Financial Contributions and Generosity: The source repeatedly highlights Uthman’s (RA) immense wealth and his unparalleled generosity in supporting the early Muslim community, particularly during times of need.
    • Examples: His donation of the Well of Beer Rooma, his extensive financial support for various wars, especially the Ghazwa of Tabuk where he “alone took the responsibility of all the expenses of ten thousand army.”
    • Quote: “When there was severe shortage of water after migrating to Madinah Munawrah, this is the deed of Syedna Usman Ibn Affan. It was said that Jews bought a well of Beer Rooma at a very expensive price (Twenty thousand dirhams) and handed it over to the Ummah of the Prophet.”
    • Quote: “Whenever Hadi Alam asked for financial support for a war, Syedna Usman went above and beyond and offered one and a half of his wealth.”
    • Unifying the Quran and Its Lasting Impact: A central theme is Uthman’s (RA) pivotal role in standardizing the Quranic text, ensuring its uniformity across the Muslim world and preventing future disagreements. He is lauded as “Jamia-ul-Quran.”
    • Quote: “It is such a great feat of yours as Jamia-ul-Quran that you made the whole Ummah agree on one Quranic prescription until the Day of Judgment. Otherwise, a storm of disagreements would have been raised on the Quran.”
    • Expansion of Islamic Influence and Infrastructure: The text credits Uthman’s (RA) Caliphate with significant territorial expansion, reaching regions like “Khurasan, Sistan, Africa and Cyprus.” Furthermore, it mentions the expansion of the “Haram Sharif and Masjid-e-Nabvi” during his reign. The establishment of “naval forces” to defend against the Byzantine Empire is also presented as a significant achievement.
    • Quote: “It was Syedna Usman’s caliphate in which the Islamic Kingdom reached Khurasan, Sistan, Africa and Cyprus. The launch of the naval forces to defend against the attacks of the Byzantine Empire is also a proud feat of AAP.”
    • Forbearance and High Esteem Even Among Opponents: Despite facing early opposition (as exemplified by his uncle’s treatment), Uthman (RA) is depicted as a figure of immense respect, even among non-Muslims. His selection as the Prophet’s (PBUH) ambassador during the lead-up to the Treaty of Hudaybiyyah underscores this.
    • Quote: “In the eyes of the Prophet, how high was Syedna Usman Zulnoorin, in terms of peace seeking and all-round Azizi, that the choice was on you to send him as your ambassador. Said the believers. No, even the infidels respect you.”
    • The Significance of the Treaty of Hudaybiyyah and Bai’at-e-Rizwan: The narrative connects Uthman’s (RA) ambassadorship to the pivotal event of the Treaty of Hudaybiyyah. The rumor of his martyrdom led to the “Bai’at-e-Rizwan” (Pledge of Allegiance under the Tree), where the Prophet (PBUH) placed his own hand as a representation of Uthman’s (RA), signifying his high status and the divine pleasure bestowed upon those who took the pledge.
    • Quote: “What a scene was that when the Prophet of the End of Times (PBUH) puts the other hand on one of his hand and says that this is the hand of Usman Ibn Afan (PBUH), and he is also part of the faith of Rizwan on which. The divine revelation is revealed that their Lord has been pleased with those who swear under this tree.”
    • The Process of Uthman’s (RA) Selection as Caliph: The text details the consultation process following the assassination of Caliph Umar (RA). Uthman’s (RA) name was prominent in the six-member committee appointed for the selection. The eventual decision by Abdul Rahman bin Auf (RA) to support Uthman (RA) based on his commitment to the Quran, Sunnah, and the precedents of the previous Sheikhs (Abu Bakr and Umar) is highlighted.
    • Quote: “After the painful martyrdom of Syedna Umar Farooq (PBUH), these six selected companions are gathered for a two-day discussion… Syedna Abdul Rahman bin Auf should decide in favor of Syedna Usman Ibn Afan’s caliphate. I am on the condition that I will be committed to following the Aswah of the Sheikhs besides the Book and Sunnah.”

    Most Important Ideas and Facts:

    • Uthman Ibn Affan (RA) held a unique and elevated position in early Islam due to his close relationship with the Prophet (PBUH) through marriage to two of his daughters.
    • His extraordinary financial contributions were instrumental in supporting the nascent Muslim community during times of hardship and military campaigns.
    • His most enduring legacy is the unification of the Quranic text, which preserved its integrity and prevented internal division.
    • His Caliphate witnessed significant territorial expansion and the establishment of key infrastructure, including the early Islamic navy.
    • Despite facing early opposition, Uthman (RA) was widely respected for his character and played a crucial role in diplomatic efforts, as seen during the lead-up to the Treaty of Hudaybiyyah.
    • The Bai’at-e-Rizwan, triggered by the rumor of his martyrdom, underscores his high standing in the eyes of the Prophet (PBUH) and the early Muslim community.
    • His selection as the third Caliph involved a detailed consultative process, ultimately based on his commitment to Islamic principles and the precedents set by his predecessors.

    Overall Significance:

    The excerpt strongly emphasizes the profound impact and positive contributions of Uthman Ibn Affan (RA) during his lifetime and Caliphate. It portrays him as a virtuous, generous, and highly influential figure whose actions had a lasting and unifying effect on the early Muslim community. His role in preserving the Quran, expanding Islamic influence, and demonstrating exceptional generosity are presented as key aspects of his significant legacy.

    Frequently Asked Questions about the Caliphate of Uthman Ibn Affan

    1. Who was Uthman Ibn Affan and what was his significance in early Islam?

    Uthman Ibn Affan was the third Caliph of the Rashidun Caliphate and a highly esteemed companion of the Prophet Muhammad (peace be upon him). He was among the first to embrace Islam and was known by the honorific title “Zulnoorain” (Possessor of Two Lights) because he married two of the Prophet’s daughters, Ruqayyah and later Umm Kulthum. He was also among the ten companions promised Paradise (Mubashara). Uthman was renowned for his generosity, contributing significantly to the early Muslim community, particularly during times of need such as the water scarcity in Medina and the funding of military expeditions like the Battle of Tabuk. His caliphate is considered a pivotal period characterized by significant territorial expansion, the standardization of the Quran, and the establishment of a Muslim navy.

    2. What were some notable acts of generosity and financial contributions made by Uthman during his lifetime?

    Uthman Ibn Affan was exceptionally generous with his wealth for the sake of Islam and the Muslim community. One prominent example is his purchase of the well of Beer Rooma in Medina from a Jew at a substantial cost (twenty thousand dirhams) and dedicating it for public use during a severe water shortage. He also consistently provided significant financial support for various military campaigns. Most notably, during the Ghazwa of Tabuk, when the Prophet called for financial contributions, Uthman surpassed others by contributing a substantial portion of his wealth and taking responsibility for the expenses of a significant part of the army (reportedly ten thousand men with provisions).

    3. How did Uthman contribute to the preservation and standardization of the Quran?

    One of Uthman’s most significant achievements was the compilation and standardization of the Quranic text. Recognizing the emergence of varying recitations across different regions of the expanding Islamic empire, Uthman initiated a project to create a unified and authoritative version of the Quran. A committee was formed, and based on the original written records and the established recitation of the Prophet, a standard codex was produced and distributed to various Muslim centers. This crucial step, known as Jamia-ul-Quran, is credited with preventing discord and ensuring the uniformity of the holy scripture for all Muslims until the Day of Judgment.

    4. In what ways did the Islamic territory expand during the Caliphate of Uthman?

    Under the leadership of Uthman Ibn Affan, the Islamic Caliphate witnessed considerable territorial expansion. During his reign, Muslim armies conquered significant regions, including Khurasan and Sistan (parts of modern-day Iran and Afghanistan), parts of North Africa, and the island of Cyprus. These conquests expanded the reach and influence of the Islamic state.

    5. What was the significance of the establishment of a Muslim naval force during Uthman’s Caliphate?

    Recognizing the threat posed by the Byzantine Empire’s naval power and the need to protect the coastal regions of the expanding Islamic territories, Uthman Ibn Affan initiated the establishment of the first organized Muslim naval force. This was a strategic move to defend against potential sea-borne attacks and to project Muslim power in the Mediterranean Sea. The launch of this navy was a proud achievement of his caliphate.

    6. Despite his significant contributions, what challenges and opposition did Uthman face?

    Despite his esteemed status and numerous contributions to Islam, Uthman Ibn Affan also faced hardships and opposition. Even before his caliphate, he endured persecution for his faith, including being imprisoned and tortured by his own uncle. Later in his caliphate, internal strife and discontent arose, eventually leading to his assassination. The sources highlight the contrast between his early struggles for his faith and the later challenges he faced as the leader of a large and rapidly expanding empire.

    7. What role did Uthman play in the Treaty of Hudaybiyyah and the Pledge of Ridwan?

    Uthman Ibn Affan played a crucial role in the events leading up to the Treaty of Hudaybiyyah. When the Prophet Muhammad (peace be upon him) intended to perform Umrah in Mecca, despite the opposition from the Meccan leaders, he chose Uthman as his ambassador to convey their peaceful intentions. Uthman’s diplomatic skills and the respect he commanded even among the Meccans were evident in this selection. When rumors of Uthman’s martyrdom in Mecca reached the Prophet and his companions, they pledged allegiance to the Prophet under a tree at Hudaybiyyah, vowing to avenge Uthman. This event is known as the Pledge of Ridwan, and the Quran itself mentions God’s pleasure with those who took this oath. Ultimately, Uthman returned safely, and the Treaty of Hudaybiyyah was concluded.

    8. How was Uthman selected as the third Caliph after the death of Umar Ibn Al-Khattab?

    Following the assassination of the second Caliph, Umar Ibn Al-Khattab, a six-member committee was formed to choose his successor. This committee comprised prominent companions, including Uthman and Ali Ibn Abi Talib. After a period of deliberation, Abdul Rahman Ibn Auf, a member of the committee who had renounced his own candidacy, was entrusted with the responsibility of selecting the next Caliph. He consulted with various Muslims and ultimately proposed to Uthman and Ali, asking if they would rule according to the Quran, the Sunnah (Prophet’s traditions), and the precedent of the previous two Caliphs (Abu Bakr and Umar). Uthman accepted these conditions, and consequently, he was chosen as the third Caliph of the Muslim Ummah.

    Syedna Usman Ibn Affan: The Third Caliph

    The Third Caliph Rashid is Syedna Usman Ibn Affan. He is also referred to as the tenth of the Mubashara Companions of the Prophet and the son-in-law of the Prophet of the End of Times, with the nickname Zulnoorin, meaning ‘the one with two lights’. This is because the Prophet (PBUH) gave his second daughter, Syeda Umm Kulthoom, in marriage to him after the death of his first daughter, Syeda Ruqiya.

    Syedna Usman Ibn Affan is noted for his generosity and wealth. It is mentioned that he solved a severe water shortage in Madinah Munawrah by acquiring the well of Beer Rooma from a Jew at a high price (twenty thousand dirhams) and dedicating it to the Ummah of the Prophet. Furthermore, he significantly contributed financially to wars, offering one and a half of his wealth on one occasion. During the Ghazwa of Tabuk, he took responsibility for all the expenses of ten thousand soldiers out of the thirty thousand in the army.

    One of his greatest achievements is that he made the whole Ummah agree on one Quranic prescription, which is considered a crucial feat for preventing disagreements on the Quran until the Day of Judgment. His caliphate also saw the first major expansion of Haram Sharif and Masjid-e-Nabvi. The Islamic Kingdom expanded significantly during his rule, reaching areas like Khurasan, Sistan, Africa, and Cyprus. He also launched naval forces to defend against the attacks of the Byzantine Empire, which is considered a proud achievement.

    Despite his greatness, Syedna Usman also faced sorrows. It is mentioned that his uncle, Bin Abi-ul-As, treated him harshly for his faith, tying him with iron chains, putting him in the sun, and imprisoning him. However, Uthman’s determination eventually prevailed. The Prophet of Islam (peace be upon him) held him in high regard, and even Gabriel Amin praised him. Syedna Usman was also chosen by the Prophet as his ambassador to the heads of Makkah, showcasing his diplomatic skills, which were evident in the Treaty of Hudaybiyya and Baiyat-e-Rizwan.

    During the events leading up to the Treaty of Hudaybiyya, when the Prophet intended to perform Umrah, Syedna Usman was sent as an ambassador to Makkah to convey their peaceful intentions. When rumors of his martyrdom spread, the believers pledged allegiance to the Prophet under a tree at Hudaybiyya to avenge Usman’s death. This event is known as Baiyat-e-Rizwan, and the Prophet (PBUH) placed his other hand on one of his own, saying it was the hand of Usman Ibn Afan, signifying his presence and importance. This event was so significant that a divine revelation (Surah Al-Fatih) was revealed, stating that Allah was pleased with those who swore allegiance under the tree.

    Following the injury of the second Caliph, Syedna Umar Farooq, a six-member committee was formed to select the next Caliph. Syedna Usman Ghani’s name was at the top of this committee, which also included Syedna Ali, Syedna Saad ibn Abi Waqas, Syedna Abdul Rahman bin Auf, Syyedna Zubair bin Awam, and Syedna Talha bin Ubaidullah. After discussions and renunciations from some members, Syedna Abdul Rahman bin Auf was entrusted with the decision and ultimately chose Syedna Usman Ibn Afan as the Caliph, on the condition that he would follow the Book and Sunnah, as well as the practice of the Sheikhs (Abu Bakr and Umar).

    Syedna Usman: Generosity and Wealth in Early Islam

    Syedna Usman Ibn Affan was well-known for his generosity and wealth. The sources highlight several instances demonstrating this characteristic.

    Firstly, after the migration to Madinah Munawrah, there was a severe shortage of water. Syedna Usman addressed this issue by purchasing the well of Beer Rooma from a Jew at a very expensive price of twenty thousand dirhams and handing it over to the Ummah of the Prophet. This act ensured that all Muslims had access to much-needed water.

    Secondly, Syedna Usman demonstrated remarkable financial generosity in supporting the early Muslim community and their military endeavors. It is reported that whenever Hadi Alam (the Prophet) asked for financial support for a war, Syedna Usman went above and beyond and offered one and a half of his wealth.

    A particularly significant example of his wealth and generosity is highlighted during the Ghazwa of Tabuk. When the army of the Prophet numbered thirty thousand, Syedna Usman alone took the responsibility for all the expenses of ten thousand soldiers. This substantial contribution underscores the extent of his financial capacity and his willingness to use it for the benefit of the Muslim community.

    The sources explicitly state that such generosity was so profound that Muslims would be called generous and rich because of individuals like Syedna Usman. His actions in providing for the community’s needs, both in times of scarcity and during military campaigns, solidify his reputation for exceptional generosity and substantial wealth in early Islam.

    Usman Ibn Affan and the Unification of the Quran

    The sources indicate that one of the most significant achievements attributed to Syedna Usman Ibn Affan during his caliphate is his work on the Quranic prescription.

    It is stated that he performed the “great feat” of making the whole Ummah agree on one Quranic prescription until the Day of Judgment. The source emphasizes the importance of this action, suggesting that without it, a “storm of disagreements would have been raised on the Quran”.

    This suggests that during his time as Caliph, there might have been variations or different recitations of the Quran among the growing Muslim community. Syedna Usman took the initiative to standardize the Quranic text, ensuring its uniformity and preventing future disputes over its content. This unified version of the Quran is referred to as the Jamia-ul-Quran, highlighting the act of bringing the Quran together in a unified form.

    The source considers this achievement so crucial that it prevented potential discord and preserved the integrity of the holy text for all future generations of Muslims.

    Territorial Expansion Under Caliph Usman Ibn Affan

    During the caliphate of Syedna Usman Ibn Affan, the Islamic Kingdom experienced significant territorial expansion. According to the sources, the Islamic territories reached several new regions. These included:

    • Khurasan
    • Sistan
    • Africa
    • Cyprus

    This expansion signifies a notable increase in the geographical reach and influence of the early Islamic state under his leadership.

    The Appointment of the Third Caliph Usman Ibn Affan

    The appointment process of Syedna Usman Ibn Affan as the third Caliph Rashid is detailed in one of the sources. Following the injury of the second Caliph, Syedna Umar Farooq, a specific procedure was put in place to determine his successor.

    Here’s a breakdown of the appointment process:

    • When Syedna Umar Farooq was wounded and it became clear that he might not recover, he formed a six-member committee to select the next Amir al-Momenin (Leader of the Believers) and Khalifa al-Muslimin (Caliph of the Muslims) after him.
    • The names of the six blessed companions included in this committee were Syedna Usman Ghani, Syedna Ali Ibn Abi Talib, Syedna Saad ibn Abi Waqas, Syedna Abdul Rahman bin Auf, Syyedna Zubair bin Awam, and Syedna Talha bin Ubaidullah. Syedna Usman’s name was at the top of this list, while Syedna Ali’s name was at the top of the list of Companions in general.
    • An interesting point is raised regarding Abdullah ibn Umar, the son of Syedna Omar. It was decided that he could be included in the consultation process but not in the caliphate itself. The consensus was that the caliphate should be chosen from the six distinguished companions.
    • After the martyrdom of Syedna Umar Farooq, these six selected companions gathered for two days of discussion to reach a decision.
    • When no decision was reached after the initial consultation, on the third day, Syedna Abdul Rahman Ibn Auf proposed that three of the six members should relinquish their claim in favor of the other three.
    • In response to this proposal, Syedna Talha Ibn Ubaidullah and Syedna Zubair Ibn Awam stepped down in favor of Syedna Usman Ibn Affan and Syedna Ali Ibn Abi Talib, respectively. Syedna Saad Ibn Abi Waqas sided with Syedna Abdul Rahman bin Auf.
    • Subsequently, Syedna Abdul Rahman bin Auf renounced his own right to the caliphate. He then requested both Syedna Usman Ghani and Syedna Ali Ibn Abi Talib to entrust the decision to him, to which they both agreed.
    • Following this, Syedna Abdul Rahman bin Auf decided in favor of Syedna Usman Ibn Affan’s caliphate. This decision was made on the condition that Syedna Usman would be committed to following the Book (Quran), the Sunnah (Prophet’s traditions), as well as the Aswah (practice) of the two Sheikhs (referring to the first two Caliphs, Abu Bakr and Umar).

    Therefore, the appointment of Syedna Usman as the third Caliph was the result of a structured process initiated by the second Caliph, involving a selection committee, internal discussions, renunciations, and a final decision made by one of the respected companions based on specific conditions.

    The Original Text

    जब हमारे तीसरे सही मार्गदर्शित खलीफा, पैगंबर (उन पर शांति हो) के दस साथियों में से, अंतिम समय के पैगंबर (उन पर शांति हो) के दामाद, जिनकी उपाधि ज़ुल-नूरीन (दो रोशनी वाली) थी, मुहम्मद (उन पर शांति हो) की बेटी सैय्यदा रुकय्या का निधन हो गया, तो ईश्वर के पैगंबर ने अपनी दूसरी बेटी, सैय्यदा उम्म कुलथुम (अल्लाह उनसे प्रसन्न हो) का विवाह उनके साथ कर दिया। इसी तरह आप (अल्लाह आप पर प्रसन्न हो) भी वे लोग हैं जिन्होंने दो बार हिजरत की, पहले हबश की और फिर पैगम्बर (सल्लल्लाहू अलैहि वसल्लम) के वतन की ओर। ऐसी उदारता कि आपको क़यामत तक उदार और धनवान कहा जाएगा। हिजरत के बाद जब मदीना में मुसलमानों को पानी की बहुत कमी महसूस हुई तो यह सय्यिदुना उस्मान इब्न अफ्फान (अल्लाह उन पर प्रसन्न हो) का कमाल था कि उन्होंने यहूदियों से बीर रूमा का कुआं ऊंची कीमत (बीस हजार दिरहम) पर खरीद लिया और उसे पैगम्बर (सल्लल्लाहू अलैहि वसल्लम) की क़ौम को सौंप दिया। जब भी पवित्र पैगंबर (PBUH) ने युद्ध के लिए वित्तीय सहायता मांगी, तो सय्यिदुना उथमान (RA) सबसे पहले अपनी संपत्ति का डेढ़ हिस्सा देने की पेशकश करते थे। जब पैगम्बर मुहम्मद के तीस हजार दूतों को तबूक की लड़ाई के लिए भेजा गया तो सय्यिदुना उस्मान (अल्लाह उन पर प्रसन्न हो) ने अकेले ही दस हजार की सेना के सभी खर्चों की जिम्मेदारी ली।
    कुरान के संग्रह के रूप में आपने कितनी बड़ी उपलब्धि हासिल की है कि आपने पूरी उम्माह को क़यामत के दिन तक के लिए एक कुरानिक पाठ पर सहमत कर दिया है। अन्यथा, कुरान को लेकर ही मतभेदों का तूफान उठ खड़ा होता। हरम शरीफ और पैगम्बर की मस्जिद का पहला बड़ा विस्तार आपके ही धन्य हाथों से किया गया था। सैय्यदुना उथमान (आरए) की खिलाफत के दौरान इस्लामी साम्राज्य खुरासान, सिस्तान, अफ्रीका और साइप्रस तक पहुंच गया था। बाइजेंटाइन साम्राज्य के हमलों से सुरक्षा के लिए नौसैनिक बलों की स्थापना भी आपकी एक गौरवपूर्ण उपलब्धि है।
    इन सभी महानताओं के बावजूद, इस्लाम के शुरुआती दिनों में आप (अल्लाह आप पर प्रसन्न हो) जैसे दृढ़ निश्चयी व्यक्तित्व को भी कठिनाइयों का सामना करना पड़ा। आपके चाचा हकम बिन अबी अल-अस आपको लोहे की जंजीरों से बांधकर धूप में छोड़ देते थे, और आपको एकांत कारावास में रखते थे। लेकिन आखिरकार, इस चाचा को उस्मान (अल्लाह आप पर प्रसन्न हो) के दृढ़ संकल्प के आगे झुकना पड़ा। इतनी शर्म और शालीनता कि पैगम्बरे इस्लाम (अल्लाह उन पर प्रसन्न हो) ने उनके वर्णन को उदाहरण के रूप में इस्तेमाल किया और यहां तक ​​कि फ़रिश्ते जिब्रील ने भी उनकी प्रशंसा की। और फिर, वह कितने सौम्य और शांत थे, आपको उनकी कोई मिसाल नहीं मिलेगी। सैय्यिदुना उस्मान बिन अफ्फान (र.अ.) वह व्यक्ति हैं जिन्हें पैगम्बरे इस्लाम (स.अ.व.) ने मक्का के नेताओं के पास अपना राजदूत बनाकर भेजा था, और अंततः यह महानता हुदैबिया की संधि और रिदवान के प्रति निष्ठा की प्रतिज्ञा की ओर ले जाती है।

    इसका स्पष्टीकरण इस प्रकार है: मक्का के सरदारों के साथ कई लड़ाइयों के बाद, अल्लाह के काबा को छोड़े हुए कई वर्ष बीत चुके थे। इस्लाम के पैगम्बर (PBUH) का इरादा उमराह करने के इरादे से पवित्र काबा तक पहुंचने का था। मदीना से यात्रा करते हुए जब वे मक्का के निकट पहुंचे तो उन्हें खबर मिली कि मक्का के बहुदेववादी लोग पैगंबर के शांतिपूर्ण कारवां पर हमला करने की तैयारी कर रहे हैं। अंतिम समय के पैगंबर की नज़र में, सय्यिदुना उस्मान ज़ुल-नूरीन (अल्लाह उनसे प्रसन्न हो) शांति और सार्वभौमिक प्रेम के मामले में इतना उच्च स्थान रखते थे कि उन्हें अपना राजदूत चुनने के लिए चुना गया था। उन्होंने कहा, “न केवल आस्तिक बल्कि काफिर भी आपका सम्मान करते हैं। आप मक्का पहुंचे और मेरा संदेश दिया कि हम लड़ने नहीं बल्कि काबा की यात्रा और परिक्रमा करने आ रहे हैं।” इस कूटनीति के कुछ समय बाद ही अफवाहें फैलने लगीं कि मक्का के काफिरों ने पैगंबर (सल्लल्लाहु अलैहि व सल्लम) के दूत को शहीद कर दिया है, ईश्वर न करे। यह एक भावनात्मक दृश्य था जिसमें पैगम्बर की मोमबत्ती के चौदह सौ पवित्र और मुकद्दस पतंगे, उथमान के प्रतिशोध के लिए हुदैबिया नामक स्थान पर एक पेड़ के नीचे एक के बाद एक, निष्ठा की शपथ ले रहे थे। कैसा नज़ारा था जब आख़िरत के नबी ने अपना एक हाथ दूसरे पर रखते हुए कहा कि यह दूसरा हाथ उस्मान इब्न अफ़्फ़ान का है और वह भी रिदवान की बैअत का हिस्सा है जिस पर वह्यी हुई कि उनका रब उन लोगों से राज़ी होता है जो इस पेड़ के नीचे बैअत करते हैं। यह वह स्थिति थी जिसकी सूचना मिलते ही मक्का के सरदार सुलह के लिए तैयार हो गए और सय्यिदुना उस्मान के साथ हुदैबिया पहुँच गए। दूसरी ओर, गेब्रियल अमीन सूरह अल-फ़तह के साथ आते हैं। ब्रह्मांड का भगवान शांति की खुशखबरी भेज रहा है, जिससे पैगंबर की मोमबत्ती की चौदह सौ तितलियाँ दुखी थीं, “स्पष्ट विजय” के रूप में।
    फिर वह दृश्य कितना दयनीय है जब दूसरे खलीफा अमीरुल मोमिनीन सय्यिदुना उमर फारूक (अल्लाह उन पर प्रसन्न हो) अबू लुलु फिरोज मगियन के द्वारा दिए गए घावों से पीड़ित हैं। जब उन्हें भोजन कराया जाता है तो उनकी अंतड़ियाँ दूध से भर जाती हैं। ऐसी स्थिति में सय्यिदुना उमर इब्न अल-खत्ताब (अल्लाह उन पर प्रसन्न हो) बड़े सहाबा (अल्लाह उन पर प्रसन्न हो) की सलाह से एक छह सदस्यीय समिति का गठन करते हैं और घोषणा करते हैं कि यह समिति उनमें से जिसे चुनेगी वही मेरे बाद अमीरुल मोमिनीन और मुसलमानों का खलीफा होगा। इस समिति में शीर्ष नाम सय्यिदुना उस्मान गनी (आरए) का है। सहाबा (आरए) के अन्य मुबारक नाम सय्यिदुना अली (आरए) इब्न अबी तालिब, सय्यिदुना साद इब्न अबी वक्कास (आरए), सय्यिदुना अब्दुर रहमान इब्न औफ़ (आरए), सय्यिदुना ज़ुबैर इब्न अवाम (आरए) और सय्यिदुना तल्हा इब्न उबैदुल्लाह (आरए) हैं। ऐसी स्थिति में कोई व्यक्ति हज़रत उमर (र.अ.) के बेटे अब्दुल्लाह इब्न उमर का नाम सुझाता है और अमीरुल मोमिनीन (र.अ.) कहते हैं कि हज़रत अब्दुल्लाह (र.अ.) को मशविरे में शामिल किया जा सकता है, लेकिन खिलाफत में नहीं। खलीफा का चयन इन छह महान साथियों (र.अ.) में से किया जाना चाहिए। हज़रत उमर फ़ारूक़ (र.अ.) की दर्दनाक शहादत, दफ़न और दफ़न के बाद ये छह चुने हुए साथी इकट्ठा होते हैं। दो दिनों की चर्चा और मशविरे के बाद कोई निर्णय नहीं निकल पाता। तीसरे दिन हज़रत अब्दुर रहमान इब्न औफ़ (र.अ.) सुझाव देते हैं कि क्यों न हम छह में से तीन अन्य तीन के पक्ष में हार मान लें? यह सुनकर, सय्यिदुना तल्हा इब्न उबैदुल्लाह (अल्लाह उन पर प्रसन्न हो) ने सय्यिदुना उस्मान इब्न अफ्फान (अल्लाह उन पर प्रसन्न हो) के पक्ष में पक्ष लिया, जबकि सय्यिदुना जुबैर इब्न अल-अव्वाम (अल्लाह उन पर प्रसन्न हो) ने सय्यिदुना अली इब्न अबी तालिब (अल्लाह उन पर प्रसन्न हो) के पक्ष में पक्ष लिया, और सय्यिदुना साद इब्न अबी वक्कास (अल्लाह उन पर प्रसन्न हो) ने सय्यिदुना अब्दुर रहमान इब्न औफ (अल्लाह उन पर प्रसन्न हो) का नाम प्रस्तावित किया। हालाँकि, सय्यिदुना अब्दुर रहमान इब्न औफ (अल्लाह उन पर प्रसन्न हो) ने खिलाफत के अपने अधिकार को त्याग दिया और सय्यिदुना उस्मान गनी (अल्लाह उन पर प्रसन्न हो) और सय्यिदुना अली इब्न अबी तालिब (अल्लाह उन पर प्रसन्न हो) से अनुरोध किया कि वे उनका मामला मुझे सौंप दें। दोनों महान हस्तियों की सहमति प्राप्त करने के बाद, सय्यिदुना अब्दुर रहमान बिन औफ (अल्लाह उनसे प्रसन्न हो) ने सय्यिदुना उस्मान बिन अफ्फान (अल्लाह उनसे प्रसन्न हो) को खलीफा के रूप में इस शर्त पर फैसला किया कि वह किताब और सुन्नत के अलावा दोनों शेखों के उदाहरण का पालन करने के लिए बाध्य होंगे।

    By Amjad Izhar
    Contact: amjad.izhar@gmail.com
    https://amjadizhar.blog

  • Microsoft Azure Full Course for Beginners [2024]

    Microsoft Azure Full Course for Beginners [2024]

    This extensive resource from Edureka serves as a comprehensive tutorial on Microsoft Azure for beginners in 2024, spanning approximately twelve hours. The course introduces fundamental Azure concepts and explains why learning the platform is crucial due to the increasing industry adoption of cloud computing. It illustrates core Azure services like compute, networking, and storage through practical scenarios, such as setting up a basic infrastructure and utilizing services like virtual machines and storage accounts. The tutorial further explores advanced topics including auto-scaling, Azure Kubernetes Service (AKS), Azure Active Directory, load balancers, Azure Firewall, and various storage options like Blob, Queue, File, and Table storage. It also covers database services such as Azure SQL Database and Cosmos DB, data integration with Data Factory, big data analytics using Databricks, and machine learning with ML Studio. Finally, the course touches upon Azure IoT, Service Bus messaging, a comparison with other cloud providers, career benefits of Azure certification, and even includes a Q&A session addressing common Azure and DevOps concepts.

    Azure Fundamentals Study Guide

    Quiz

    Answer the following questions in 2-3 sentences each.

    1. What is an Azure Resource Group and what purpose does it serve?
    2. Briefly explain the concept of Azure Blob Storage and provide a common analogy.
    3. Describe the difference between horizontal and vertical scaling in Azure.
    4. What are the key steps involved in creating an Azure SQL database, as outlined in the source?
    5. Explain the functionality of Network Security Groups (NSGs) in Azure.
    6. What is the difference between Locally Redundant Storage (LRS) and Zone Redundant Storage (ZRS) for Azure storage accounts?
    7. How can you access files stored in Azure File Share on your local computer?
    8. What is an Azure Data Box used for, and what is one limitation mentioned regarding its free trial usage?
    9. Briefly describe the Platform as a Service (PaaS) model in cloud computing and give an Azure example mentioned in the text.
    10. What is an Azure Tenant and what primary benefit does it provide for organizations?

    Quiz Answer Key

    1. An Azure Resource Group is a logical container that holds related resources for an Azure solution. Its purpose is to group together services like virtual machines, storage accounts, and databases so they can be managed, deployed, and monitored as a single entity.
    2. Azure Blob Storage is a service similar to a file system where you can upload any kind of unstructured data, such as documents, images, and videos. The source compares it to a file system like AWS S3, emphasizing its role in storing files in the cloud.
    3. Horizontal scaling involves increasing the number of servers or instances to handle increased load, like moving from one i7 server to multiple i7 servers. Vertical scaling, on the other hand, involves increasing the resources (CPU, RAM, etc.) of a single server.
    4. Creating an Azure SQL database involves navigating to the Azure portal, selecting “SQL databases,” and clicking “create.” You then need to configure a resource group, provide a database name, and either select an existing or create a new SQL server, including setting up admin credentials and location.
    5. Network Security Groups (NSGs) are virtual firewalls in Azure used to control network traffic to and from Azure resources like Virtual Machines. They allow you to define inbound and outbound security rules that permit or deny traffic based on source, destination, port, and protocol.
    6. Locally Redundant Storage (LRS) replicates your data three times within a single data center in the primary region for durability. Zone Redundant Storage (ZRS) replicates your data across multiple availability zones within the primary region, providing higher availability and fault tolerance.
    7. You can access files in Azure File Share by mounting it as a drive on your local computer. This requires authentication using the SMB 3.0 protocol, allowing you to interact with the file share as if it were an extended local drive.
    8. An Azure Data Box is a physical appliance that Microsoft sends to you, allowing you to transfer large amounts of on-premises data to Azure. The source mentions that with a free trial account, you have limited access and cannot actually order a Data Box without purchasing a subscription.
    9. Platform as a Service (PaaS) provides a platform allowing customers to develop, run, and manage applications without the complexity of managing the underlying infrastructure (servers, storage, network, etc.). Azure SQL Database is an example of PaaS, as it’s a fully managed database service.
    10. An Azure Tenant represents a dedicated instance of Azure AD (Azure Active Directory) for an organization. It provides a logical boundary, ensuring that resources and user identities are isolated and managed separately for each platform or organization.

    Essay Format Questions

    1. Discuss the different types of Azure storage services mentioned in the provided text (Blob Storage, File Storage) and their respective use cases. Compare and contrast their features and benefits.
    2. Explain the concept of scalability in Azure, detailing the differences between horizontal and vertical scaling. Describe scenarios where each type of scaling would be most appropriate for different Azure services.
    3. Based on the excerpts, outline the process of deploying and managing a database service in Azure, focusing on either Azure SQL Database or Azure Database for MySQL. Discuss the key configuration options and considerations involved.
    4. Describe the role and importance of Resource Groups and Network Security Groups (NSGs) in managing and securing Azure resources. Explain how these services contribute to overall cloud governance and security.
    5. Discuss the various purchasing models and deployment options available for Azure SQL Database, as mentioned in the text. Analyze the benefits and trade-offs of different models like single database, elastic pool, and vCore-based purchasing.

    Glossary of Key Terms

    • Resource Group: A logical container in Azure that holds related resources for an Azure solution, allowing for unified management.
    • Blob Storage: A service in Azure for storing large amounts of unstructured object data, such as text, binary data, images, and videos.
    • Storage Account: A container in Azure that provides a unique namespace for your Azure Storage data, including blobs, files, queues, and tables.
    • Horizontal Scaling: Increasing the capacity of a system by adding more instances or servers.
    • Vertical Scaling: Increasing the capacity of a single instance or server by adding more resources like CPU, RAM, or disk space.
    • Azure SQL Database: A fully managed platform as a service (PaaS) database engine in Azure.
    • Network Security Group (NSG): A virtual firewall for Azure resources, controlling inbound and outbound network traffic based on defined rules.
    • Availability Set: A logical grouping of virtual machines that protects your application from planned maintenance events and unplanned outages.
    • Update Domain: A group of virtual machines that are rebooted together during planned maintenance.
    • Fault Domain: A grouping of virtual machines that share a common power source and network switch, helping to avoid single points of failure.
    • Managed Disk: Disk storage in Azure that simplifies disk management by handling the storage account management in the background.
    • Azure File Share: A fully managed file share in the cloud that is accessible via the industry standard SMB protocol.
    • Azure Data Box: A physical data transfer service used to move large amounts of data into Azure when network connectivity is limited.
    • Azure Cosmos DB: A fully managed NoSQL database service for building and modernizing scalable, high-performance applications.
    • Elastic Pool (Azure SQL Database): A cost-effective solution for managing multiple databases with variable usage patterns, allowing them to share a pool of resources.
    • Virtual Machine (VM): An emulation of a physical computer system, allowing you to run operating systems and applications in the cloud.
    • Hypervisor: Software that creates and runs virtual machines.
    • Azure Tenant: A dedicated instance of Azure Active Directory (Azure AD) that an organization receives when it signs up for a Microsoft cloud service.
    • Subnet: A range of IP addresses in a VNet (Virtual Network) that allows you to segment your network and improve security and organization.
    • VNet (Virtual Network): A representation of your own network in the cloud, providing a private and isolated network environment for your Azure resources.
    • Firewall: A network security system that monitors and controls incoming and outgoing network traffic based on predetermined security rules.
    • Data Factory: A cloud-based data integration service that allows you to create, schedule, and orchestrate data pipelines.
    • Azure Databricks: A unified analytics platform powered by Apache Spark for big data processing and machine learning.
    • SaaS (Software as a Service): A software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.
    • IaaS (Infrastructure as a Service): A cloud computing service that provides fundamental compute, storage, and networking resources on demand.
    • PaaS (Platform as a Service): A cloud computing service that provides a platform allowing customers to develop, run, and manage applications without managing the underlying infrastructure.
    • IoT (Internet of Things): A network of physical objects (“things”) embedded with sensors, software, and other technologies that enable them to collect and exchange data.
    • Service Bus: A fully managed enterprise integration message broker.
    • Scale Set: An Azure compute resource used to create and manage a group of identical, auto-scaling virtual machines.
    • Fault Domain (Scale Set): An isolated physical infrastructure within an Azure data center.
    • Update Domain (Scale Set): A group of VMs that are rebooted at the same time during planned maintenance.

    Azure Fundamentals: Briefing Document

    This document provides a summary of key concepts and practical demonstrations from the provided Azure tutorial. It covers a range of Azure services and foundational principles for beginners.

    Main Themes

    • Resource Management: Azure utilizes Resource Groups as logical containers for all related resources. This allows for organized management, deployment, and lifecycle control of applications and services.
    • “Resource Group is something it’s a group of all the resources right so if you put if you are we’ll be creating a storage account we’ll be creating database account we are creating an app service right so all of this will come under one group it can be clubbed in one group and it will be called as Resource Group”
    • Core Azure Services: The tutorial demonstrates the creation and basic configuration of several fundamental Azure services, including Web Apps (App Service), Blob Storage, Azure Database for MySQL, Virtual Machines, and Data Factory.
    • Scalability: Azure offers both horizontal (scaling out by adding more instances) and vertical (scaling up by increasing the resources of an existing instance) scaling options for applications. Metric-based auto-scaling allows for dynamic adjustments based on performance data like memory or CPU usage.
    • “horizontal scaling is when you are increasing the number of servers that you require say you have an i7 server for example all right now the usage goes up so you take two i7 servers and if it again goes up you take three i7 servers right so this is what horizontal scaling is all about right let’s come on to Vertical”
    • “we’ll go with Scale based on a metric and scale out and scale in your instances based on Metric all right uh so let’s add a rule let’s add the rule as in what we want what kind of metric do we want to Monitor and scale according to right”
    • Data Storage Solutions: Azure provides various storage options tailored to different needs, including Blob Storage for unstructured data (like a file system), Azure Files for mountable network shares, and Azure SQL Database and Cosmos DB for structured and NoSQL data, respectively. Different replication strategies (Locally Redundant Storage, Zone Redundant Storage, Geo-Redundant Storage) ensure data availability and durability.
    • “like I said blob storage is just like a file system you need a file system to show your files right so that is what the blob series is all about”
    • “with file system it is exactly like blobs you can upload any kind of file but with file system you can actually mount it as a drive on your computer all right you can use it as it as if it was an extended Drive in your own computer right”
    • “when we have the locally redundant storage what this basically means is so understand it like this that there are regions and inside a region there are zones… your data will be copied three times within a single physical location in the primary region… Zone redundant storage… your data is replicated synchronously across three Azure availability zones in the primary region… Geo redundant storage what we basically mean is you have different reasons”
    • Database Services: Azure offers managed database services like Azure Database for MySQL and Azure SQL Database, simplifying deployment, management, and scaling. Azure SQL Database provides different deployment models (single database, elastic pool) and purchasing models (DTU-based, vCore-based) to optimize cost and performance.
    • “for MySQL let’s see what all we have to do so we will click on new we will click on databases and then we’ll click on Azure database for MySQL all right and that is about it”
    • “Azure SQL database is a fully managed platform as a service database engine that handles most of the database”
    • “the third deployment model is elastic pool which is a collection of single databases with a shared set of resources such as CPU or memory single databases can be moved into and out of an elastic pool”
    • Virtual Machines: Azure Virtual Machines allow users to run various operating systems (Windows, Linux) in the cloud. They provide infrastructure as a service (IaaS), giving users control over the OS and applications. Different VM sizes and pricing tiers cater to diverse workload requirements.
    • “Azure virtual machines which again lets you spawn instances or virtual machines now these virtual machines or instances can have different guest OSS say for example if you launch a virtual machine that basically has a guest OS of Linux and there’s another virtual machine that has a guest OS of your windows right so we are talking about two different virtual machines or entities which function on the same server but they have different operating systems”
    • “when you talk about a virtual machine you are talking about a server right on top of that server you’d be having your host operating system on which you’d be running a hypervisor now this is more of a”
    • Networking and Security: Azure Virtual Networks (VNet) enable the creation of isolated private networks in the cloud. Network Security Groups (NSG) act as firewalls to control inbound and outbound traffic to virtual machines and subnets.
    • “network security group where we say at NSD which are used to allow or deny Network traffic to Virtual machines nsds can be Associated uh either with subnets or with the individual virtual machine instances”
    • “as your virtual network uh it means basically you know a v-net basically what you can do is you can just uh you know isolate your different uh components different computer uh you know at a different different networks so you don’t have to basically rely on you know one of the component one of the network you can just basically isolate you know all these computers all these uh you know critical components into different uh you know different uh you know subnet”
    • “NSG basically stands for network security groups these uh nsgs are just like your uh you know firewalls only uh which filter the traffic which is coming and going out from your virtual machines”
    • Identity and Access Management: Azure Active Directory (Azure AD) provides identity services, enabling user creation, domain management, and user authentication. Tenants in Azure AD represent organizations and provide a dedicated instance of the service.
    • “when you talk about a tenant it is nothing but an organization it’s a dedicated and trusted instance of Azure active directory that’s automatically created when your organization signs up for a Microsoft Cloud service subscription such as Microsoft Azure Microsoft 365 or Intune”
    • Free Tier and Credits: Azure offers a free tier account with certain services available free of cost or with a limited credit amount for a specific duration, allowing new users to explore the platform.
    • “it also offers a free tier account where you have a number of services available free of cost okay or rather in case of azure it works differently for AWS you have those free services with Azure you have this 200 of credit that it gives you so you can spend those two hundred dollars on creating resources for 11 months duration post that those will expire”
    • “for our usage we are given somewhere around 13 300 INR or Indian rupees which is a very big amount if you talk about using a service for a month’s time”
    • Data Integration with Azure Data Factory: Azure Data Factory is a cloud-based data integration service that allows for the creation of data-driven workflows for moving and transforming data at scale.
    • “I have a data Factory with me”
    • Big Data Analytics with Azure Databricks: Azure Databricks is an Apache Spark-based analytics service for big data processing and machine learning. It supports various programming languages and frameworks.
    • “Azure databrick supports python Scala R Java and SQL as well as data science Frameworks and libraries including tensorflow pytorch and scikit Loan”
    • “Azure data breaks to process store clean share analyze model and monetize their data sets with solution from Power bi to machine learning you can use Azure databricks platform to build many different applications”
    • Data Transfer with Azure Data Box: Azure Data Box provides physical appliances to transfer large amounts of data into and out of Azure when network bandwidth is limited.
    • “you can actually request an Azure data box from the nearby region of yours okay so let’s go to Azure data box let’s type data box yeah so we can create from here then import to a transfer type import to Azure”
    • IoT in Azure: Azure offers services for the Internet of Things (IoT), focusing on a “pay-as-you-go” model similar to power consumption, where users only pay for the resources they utilize. Azure Virtual Networks can be used to isolate different IoT components for security.
    • “the very common analogy uh behind Azure is like it basically focus on the power consumption analogy like uh you can see here so it basically means that the pay as you go so whatever the service is whatever the things that you’re going to utilize right now you are going to pay for that only”
    • “as your virtual network uh it means basically you know a v-net basically what you can do is you can just uh you know isolate your different uh components different computer uh you know at a different different networks”
    • Service Bus for Messaging: Azure Service Bus is a fully managed enterprise integration message broker. It allows for reliable and scalable message queuing and pub/sub messaging between applications and services.
    • “Service Bus is a fully managed Enterprise message broker with message queues and publish subscribe topics service bus is used to decouple applications and services”

    Important Ideas and Facts

    • When creating Azure resources, providing a unique name is often required (e.g., storage account names).
    • PIN to dashboard functionality in the Azure portal creates shortcuts for easy access to resources.
    • Connecting to MySQL in Azure involves using the MySQL command-line client, providing the server name, port number (capital -P), username, and password.
    • Azure Disks (both standard HDD and premium SSD) have costs based on capacity, IOPS, and throughput. Managed disks simplify disk management by Azure handling the storage account details.
    • Boot Diagnostics for Virtual Machines can help diagnose boot failures by capturing logs and screenshots.
    • Virtual Machines allow running different guest operating systems on the same physical hardware using a hypervisor.
    • Azure tenants ensure logical isolation and equal service for different organizations.
    • Adding custom domain names to Azure AD requires verifying ownership by adding a TXT record to the domain’s DNS settings.
    • Virtual Networks have configurable IP address ranges and can be segmented into subnets for better organization and security.
    • Firewalls (Network Security Groups) operate by defining rules to allow or deny network traffic based on source, destination, port, and protocol.
    • Azure Blob Storage has different access tiers (Private, Blob, Container) controlling the level of public access to data.
    • Azure Files uses the SMB 3.0 protocol for authentication when mounted as a drive.
    • Azure Data Box appliances come in various sizes (e.g., 40 TB, 100 TB, 1 PB).
    • Azure Cosmos DB bills based on provisioned throughput (Request Units per second) and storage consumed.
    • Azure SQL Database offers different service tiers (e.g., General Purpose, Business Critical, Hyperscale) with varying performance and availability characteristics.
    • Elastic pools in Azure SQL Database allow sharing resources among multiple databases, optimizing costs for fluctuating usage patterns.
    • Azure SQL Server Management Studio (SSMS) is a tool used to connect to and manage SQL Server instances, including Azure SQL Database. Firewall rules need to be configured to allow access from client IPs.
    • Azure Virtual Machines for SQL Server come with pre-installed SQL Server licenses.
    • Azure Data Factory utilizes linked services to connect to different data sources and sinks.
    • Azure Databricks clusters are the compute resources where data processing and analysis occur. Cluster policies can define limits and configurations.
    • Azure Databricks can mount Azure Blob Storage using SAS tokens for secure access to data.
    • Azure Storage Explorer is a tool for managing Azure storage accounts and their contents.
    • Azure Machine Learning designer provides a visual interface for building and deploying machine learning models using pre-built components.
    • Virtual machines (VMs) are emulations of computer systems, providing the functionality of a physical computer. Hypervisors like VirtualBox and VMware allow running multiple VMs on a single physical machine. This concept extends to the cloud.
    • Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) are fundamental cloud service models. Azure Virtual Machines are an example of IaaS.
    • Break-fix issues are technical problems that arise unexpectedly in a running environment.
    • Azure Administrators manage Azure subscriptions, resources, and user access.
    • Managed Disks in Azure abstract the underlying storage accounts, removing storage account-level limitations.
    • Git stash is a command used to temporarily save uncommitted changes in a Git repository.
    • Azure Service Bus supports sending both individual messages and batches of messages to queues and topics. Topics enable a publish/subscribe messaging pattern.

    This briefing document provides a foundational understanding of several key Azure services and concepts covered in the tutorial. Further in-depth exploration of each service is recommended for comprehensive knowledge.

    Azure Fundamentals and Key Services

    Azure Fundamentals and Services

    1. What is an Azure Resource Group and why is it important? An Azure Resource Group is a logical container that holds related resources for an Azure solution. These resources can include virtual machines, storage accounts, databases, and more. Resource Groups are important because they allow you to manage all the resources for an application as a single unit. This includes applying policies, monitoring activity, easily deleting all associated resources at once, and managing costs effectively.

    2. What is Azure Blob Storage and how can it be used? Azure Blob Storage is Microsoft’s object storage solution in the cloud. It’s designed for storing massive amounts of unstructured data, such as text, binary data, images, and videos. It functions similarly to a file system in that you can upload files (blobs) into containers. Blob storage can be used for various purposes, including hosting website content, storing data for analysis, archiving data, and serving media files. Access to these blobs can be controlled through permissions.

    3. How can databases be deployed and managed in Azure, specifically mentioning Azure Database for MySQL and Azure SQL Database? Azure offers various database services. Azure Database for MySQL is a fully managed MySQL database service in the cloud, allowing you to set up, operate, and scale MySQL applications with high availability and security. You can easily create a MySQL server instance, configure it, and manage databases within it. Azure SQL Database is a fully managed Platform-as-a-Service (PaaS) database engine based on Microsoft SQL Server. It offers different deployment models like single databases, elastic pools (for managing multiple databases with shared resources), and various purchasing models (DTU-based and vCore-based) to optimize cost and performance. Both services handle routine database management tasks like backups, patching, and upgrades.

    4. What are the different types of scaling available in Azure and how can they be implemented? Azure supports both horizontal and vertical scaling. Horizontal scaling (scale-out) involves increasing the number of instances (e.g., virtual machines or database nodes) to handle increased load. Vertical scaling (scale-up) involves increasing the resources (e.g., CPU, memory) of an existing instance. Azure provides features like auto-scaling based on metrics (e.g., CPU utilization, memory percentage, HTTP queue length) that automatically adjust the number or size of resources based on predefined rules and thresholds.

    5. How does Azure Virtual Machines work and what are some key considerations when using them? Azure Virtual Machines (VMs) allow you to create and manage virtualized compute resources in the cloud. You can choose from a wide range of operating systems (Windows Server, various Linux distributions) and VM sizes based on your application requirements. Key considerations include selecting the appropriate VM size and series based on workload demands and cost, choosing the right storage options (standard or premium SSD), configuring networking (virtual networks, subnets, network security groups for traffic control), and managing disks (managed vs. unmanaged). VMs offer flexibility and control over the operating system and server configuration.

    6. What is Azure Active Directory (Azure AD) and how is it used for managing users and domains? Azure Active Directory (Azure AD) is Microsoft’s cloud-based identity and access management service. It enables you to manage user identities and control access to Azure resources and other cloud applications. Within Azure AD, you can create tenants (representing an organization), add and manage user accounts, create domains, and assign permissions. You can also associate custom domain names with your Azure AD tenant. Azure AD ensures separation and equal servicing for different organizations and platforms.

    7. What are some of the storage services offered by Azure beyond Blob Storage, and what are their key features? Beyond Blob Storage, Azure offers several other storage services. Azure Files provides fully managed file shares in the cloud that can be accessed via the SMB protocol, allowing you to mount them as drives on your computers. Azure Queues provides a reliable messaging service for asynchronous communication between application components. Azure Disks provide block-level storage volumes for Azure VMs (both standard HDD and premium SSD options are available, with managed disks simplifying management). Azure Data Box is a service designed for transferring large amounts of data into and out of Azure when network connectivity is limited. Azure Cosmos DB is a globally distributed, multi-model database service for highly scalable and low-latency applications, offering various APIs (SQL, MongoDB, Cassandra, Gremlin, Tables).

    8. How does the “pay-as-you-go” model work in Azure, and what are some of the free options available for new users? Azure’s “pay-as-you-go” model means you only pay for the cloud resources you consume. There are no upfront costs or termination fees. You are billed based on the usage of services like compute time for VMs, storage consumed, and network bandwidth used. For new users, Azure often offers a free tier account, which includes a certain amount of free credits (e.g., $200 for the first 30 days in some regions) that can be used to explore and experiment with various Azure services. Additionally, some services may offer a free tier for 12 months or have specific services that are always free within certain usage limits. This allows new users to gain practical experience without significant initial investment.

    Microsoft Azure: An Overview of Services and Capabilities

    The Microsoft Azure platform is a constantly evolving and expanding cloud platform provided by Microsoft, allowing users to rent resources and services. It caters to numerous industries, and the demand for Azure professionals is significantly high, with around 80 percent of businesses expected to move their workloads to the cloud in the next few years. This indicates rapid career growth potential for Azure professionals.

    By the end of a comprehensive study, users can gain a thorough understanding of Microsoft Azure, from theory to practical applications. Azure offers a wide array of services across 22 main categories of products and over 600 services.

    Key aspects of the Microsoft Azure platform include:

    • Cloud Services: Azure provides five distinct types of cloud services: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS), Container as a Service (CaaS), and Functions as a Service (FaaS).
    • Global Reach: Azure operates globally in over 60 regions and provides services to 140 countries and counting.
    • Pricing Models: Azure offers pay-as-you-go plans and a free plan. There are no upfront fees for signing up, and users only pay for the resources they consume and the duration they are running. The free basic plan is valid for 12 months.
    • Language Support: Azure supports various programming languages, including C#, F#, Java, TypeScript, and Python.
    • Core Services: Businesses like John, an entrepreneur with an app idea, often require core services such as compute, networking, and storage.
    • Compute: This service allows users to deploy and manage virtual machines, containers, and batch jobs, as well as support remote application access.
    • Storage: Azure provides scalable cloud storage for structured and unstructured data, supporting Big Data projects, persistent storage, and archival storage.
    • Customer Base: Hundreds of big companies use Azure for various purposes. Examples include:
    • eBay: For app development and hosting.
    • Boeing: Primarily for data analytics services like crew planning, maintenance and fuel optimization, and crew training.
    • BMW: Uses Azure’s Internet of Things (IoT) to enhance manufacturing efficiency.
    • Samsung: For its entire Smart TV infrastructure, achieving cost reduction and increased capacity.
    • Azure Portal: The Azure portal (portal.azure.com) is a web-based interface that simplifies cloud computing tasks. It features a dashboard for quick access to launched services. Users can create and manage resources through this portal. Creating an account may involve entering credit or debit card details for identity verification, although users in the free tier receive a credit limit.
    • Azure Virtual Machines: As part of IaaS, Azure Virtual Machines are computer files (images) that behave like actual computers and can run different operating systems like Windows and Linux. Users pay for the compute time on a per-minute basis, and stopping (deallocating) the VM can avoid charges. Key features include isolation, virtual network connectivity, and network traffic filtering.
    • Azure App Service: This is a Platform as a Service (PaaS) offering for hosting web applications, REST APIs, and mobile backends. It supports various languages and frameworks and manages the underlying infrastructure, allowing developers to focus on application development.
    • Azure Kubernetes Service (AKS): A fully managed container management service that simplifies the deployment, management, and scaling of containerized applications using Kubernetes. Azure manages the master node, while users manage the applications. Companies like Bosch use AKS for scalable and manageable container clusters.
    • Azure Resource Manager (ARM) Templates: These templates allow users to create and deploy entire Azure infrastructures declaratively. They can manage various resources like virtual machines, storage accounts, and functions.
    • Azure Active Directory (Azure AD): Microsoft’s multi-tenant, cloud-based directory and identity management service that simplifies sign-in and user authentication for various applications and services.
    • Azure Load Balancer: A cloud-based system that distributes incoming traffic among backend virtual machines, providing high availability for applications.
    • Azure Firewall: A fully managed, cloud-based firewall service that offers platform as a service and firewall as a service, with built-in high availability.
    • Azure Storage: Microsoft’s cloud storage solution for modern data storage scenarios, offering services like Blob storage for unstructured data, Azure Files for network file shares, Azure Queue Service for reliable messaging, and Azure Disks for virtual machines.
    • Azure Database Services: Azure offers various database services, including Azure SQL Database (a relational database service), Azure Database for MySQL and PostgreSQL, and Azure Cosmos DB (a NoSQL database).
    • Azure Data Factory: A cloud-based integration service for creating data-driven workflows and orchestrating data movement and transformation at scale.
    • Azure Databricks: A lakehouse platform offering a unified set of tools for building, deploying, sharing, and maintaining enterprise-grade data solutions, supporting languages like Python, Scala, R, Java, and SQL.
    • Azure Data Lake Storage: A repository for storing large amounts of raw data in its natural format until needed for analytics applications.
    • Azure Machine Learning: A service for building, training, and deploying machine learning models in the cloud.
    • Azure IoT Hub: A central hub for managing and connecting IoT devices, enabling data ingestion and communication.
    • Azure Service Bus: A fully managed enterprise message broker for sending information between applications and services, using message queues and publish/subscribe topics.
    • Azure DevOps: A Microsoft application as a service platform offering an end-to-end DevOps toolchain for building and deploying software, including features for continuous integration and continuous delivery.
    • Azure Certifications: Microsoft offers various Azure certifications to validate cloud skills, which can enhance career prospects and potentially lead to higher salary packages. Examples include Azure Fundamentals (AZ-900), Azure Developer Associate (AZ-204), and Azure Solutions Architect Expert.

    In conclusion, the Microsoft Azure platform is a comprehensive and versatile cloud computing platform providing a wide range of services and tools designed to meet the diverse needs of individuals and organizations, from startups to large enterprises. Its pay-as-you-go model, global infrastructure, and compatibility with Microsoft products make it a compelling choice for cloud adoption.

    Azure Cloud Infrastructure Services Explained

    Based on the sources and our previous discussion, Cloud Infrastructure Services, often referred to as Infrastructure as a Service (IaaS), involve the delivery of fundamental IT resources – such as compute (virtual machines), storage, and networking – over the internet on demand. Instead of owning and maintaining physical data centers and servers, users can access these resources as a service from a cloud provider like Microsoft Azure.

    In the context of Microsoft Azure, the sources highlight several key components of its Cloud Infrastructure Services:

    • Compute Services: Azure offers various compute services, the most prominent being Azure Virtual Machines. These are computer files (images) that behave like actual computers, capable of running different operating systems like Windows and Linux. Users can deploy and manage these virtual machines in the cloud. When creating a virtual machine in Azure, users need to specify details such as the security group, user identity, and the network it belongs to. Azure virtual machines provide flexibility, allowing users to run multiple machines on a single physical computer, each with its own virtual hardware. Azure also offers container services like Azure Kubernetes Service (AKS), which, while involving a higher level of abstraction than VMs, still relies on underlying infrastructure for execution.
    • Networking Services: Once virtual machines are set up, networking is crucial to connect them so they can communicate and form a network. Azure provides services to set up virtual networks, dedicated connections, and gateways. Additionally, it offers services for traffic management, load balancing, DNS hosting, and network protection against attacks like DDoS. Azure Virtual Network (V-Net) is a representation of a user’s own network in the cloud, logically isolating launched instances. Azure Load Balancer distributes incoming traffic among backend virtual machines, ensuring high availability. Azure Firewall is a managed cloud-based network security service that protects Azure virtual network resources.
    • Storage Services: Infrastructure services require storage for virtual machines to store data, including customer data and backups. Azure offers various storage services, including Azure Disk Storage, which is used for the operating system and data disks for virtual machines. The Azure fabric manages the disks assigned to VMs. Managed disks in Azure help eliminate the limits associated with storage accounts, although the number of managed disks per subscription is limited.

    The sources also touch upon the benefits of using cloud infrastructure services, illustrated by the example of John, an entrepreneur:

    • No initial setup cost: Cloud infrastructure can be provisioned with minimal upfront investment.
    • Quick deployment: Resources can be set up in minutes or hours using a single computer.
    • No dedicated team for physical machines: The cloud provider handles the maintenance of the underlying infrastructure.
    • Automatic scaling: Infrastructure in the cloud can automatically adjust based on demand changes.

    Furthermore, the concept of Infrastructure as a Service (IaaS) is highlighted as one of the five distinct types of cloud services offered by Azure. In IaaS, the cloud provider supplies the hardware (like servers), and the user has control over the operating system and other software layers. This is contrasted with Platform as a Service (PaaS), where the vendor manages more of the infrastructure, and Software as a Service (SaaS), where the end-user consumes a finished application.

    The deployment of cloud infrastructure can occur through public clouds (available to the general public), private clouds (owned and accessed by a single organization), or hybrid clouds (a combination of public and private resources). An architecture that distributes workloads across private on-premises servers and a public cloud is termed a hybrid cloud.

    In summary, Cloud Infrastructure Services in Azure provide the foundational building blocks for running IT workloads, offering compute, networking, and storage resources on demand, with benefits like scalability, cost-effectiveness (pay-as-you-go), and reduced operational overhead for managing physical infrastructure.

    Microsoft Azure Storage Solutions Overview

    Based on the sources and our conversation history, Microsoft Azure offers a comprehensive suite of Azure Storage Solutions designed for various data storage needs. These services provide massively scalable cloud storage for structured and unstructured data, catering to scenarios like Big Data projects, persistent storage, and archival storage.

    Here are the key Azure Storage Services discussed in the sources:

    • Azure Disk Storage: This service is used for the operating system disks and data disks for Azure Virtual Machines. When you specify the size and type of disk, it is deployed as a highly available resource. Operating system disks persist even when the host machine is down. It’s recommended to install applications on data disks rather than the operating system disk when possible.
    • Blob Storage: This is Microsoft’s object storage solution for the cloud, optimized for storing massive amounts of unstructured data such as text or binary data. It is described as being just like a file system for showing files. Users can upload any kind of file to blob storage. Blob storage is used for various purposes, including storing jobs and images. You can create a blob storage instance through the Azure portal by navigating to storage accounts and adding a new one.
    • Azure Files: This service enables you to set up highly available network file shares that can be accessed using the standard Server Message Block (SMB) protocol. This allows multiple virtual machines to share the same files with both read and write access. You can also read files using the REST interface or storage client libraries. Unlike corporate file shares, Azure Files can be accessed from anywhere in the world using a URL with a Shared Access Signature (SAS) token. It can be mounted as a drive on your computer (Windows 10 and above), functioning like an extended drive with SMB 3.0 protocol authentication.
    • Azure Queue Service: This service is used to store and retrieve messages, with individual messages capable of being up to 64KB in size, and a queue can contain millions of messages. Queues are generally used to store lists of messages to be processed asynchronously. In the context of job processing, storage queues can hold jobs, and backend servers can retrieve and execute them.
    • Azure Table Storage: A service that stores non-relational structured data, also known as NoSQL data, in the cloud, providing a key-attribute store with a schema-less design.

    Creating a Storage Account: To use Azure Storage Service, you first need to create a storage account in the Azure management portal. This involves providing a unique name, selecting an account kind (e.g., general purpose), choosing a replication option (e.g., locally redundant storage), selecting a subscription, and assigning a resource group. Once created, the storage account can be pinned to the Azure portal dashboard for quick access.

    Components within a Storage Account: Inside a storage account, you can utilize various services based on your use case. These include Blob containers, File shares, Queues, and Tables.

    Data Transfer Options: Azure provides several ways to move data in and out of Azure Storage:

    • Azure Import/Export: This service is designed for offline transfer of massive amounts of data between on-premises locations and Azure storage by shipping physical disk drives to an Azure data center. It’s suitable when network capacity or reliability is insufficient for large-scale transfers. You can either ship your own disks or request data box disks from Microsoft. The data on the drives is encrypted using BitLocker for security.
    • Azure Data Box: Recommended for very large import or export jobs when available in your region, offering an easier process than the import/export service.
    • Azure Stack Edge and Azure Data Box Gateway: For online transfer of massive data volumes.
    • AzCopy: A command-line tool for copying files to and from Azure Storage accounts, suitable for small to moderate amounts of data transferred online.
    • Azure Storage Explorer: A free tool with a GUI for connecting to and managing Azure Storage resources.

    Azure Data Lake Storage Gen2: This is designed for big data analytics workloads, acting as a centralized repository for storing large amounts of raw data in its natural format. It supports storing structured, semi-structured, and unstructured data without size limits. You can create a Data Lake Storage Gen2 account through the Azure portal by selecting a storage account and choosing the Data Lake Storage Gen2 option in the advanced settings. It offers a hierarchical namespace, unlike the flat namespace of Blob storage. Access control can be managed through permissions at the folder and file level.

    Use Cases for Azure Storage: The sources highlight various use cases:

    • App development and hosting (eBay using Azure).
    • Storing customer data and backup storage for infrastructure.
    • Big Data projects and analytics (Boeing using Azure).
    • Persistent storage and archival storage.
    • Manufacturing process efficiency (BMW using Azure IoT).
    • Smart TV infrastructure (Samsung using Azure).
    • Data migration to the cloud.
    • Cloud backup of on-premises data.
    • Data recovery.
    • Serving as a data lake for analytics.

    In summary, Azure Storage Solutions provide a diverse set of services to store and manage data in the cloud, ranging from block storage for virtual machines to object storage for unstructured data and file shares for collaborative access. The choice of storage service depends on the specific requirements of your applications and workloads, including data type, access frequency, scalability needs, and cost considerations.

    Azure Kubernetes Service (AKS) Overview

    Based on the sources provided and our conversation history, let’s discuss Azure Kubernetes Service (AKS).

    What is Azure Kubernetes Service (AKS)?

    Azure Kubernetes Service is a fully managed container orchestration service provided by Microsoft Azure. It’s built upon Kubernetes, which is an open-source container management tool designed to automate the deployment, scaling, and management of containerized applications. AKS is provided by Microsoft Azure, a popular cloud service provider. Recent statistics indicate that Azure is one of the leading public cloud service providers in the market.

    Benefits of Using AKS:

    AKS offers several benefits for managing containerized applications in the cloud:

    • Simplified Management: AKS manages the hosted Kubernetes environment, making it quick and easy to manage containerized applications without requiring expertise in container orchestration. It eliminates the burden of ongoing operations such as provisioning, upgrading, and monitoring.
    • Serverless Capabilities: AKS offers a serverless continuous integration and deployment experience.
    • Scalability and Availability: AKS provides end-to-end deployment, high availability, and scalability for applications. You can scale Kubernetes and add nodes using the auto-scaler that Microsoft Azure supports. You can even expand your scale further by scheduling containers on Azure Container Instances.
    • Integration with Azure Services: Being on the Azure platform, AKS can leverage various other Azure services for software development, planning, and management.
    • Cost-Effectiveness: By simplifying Kubernetes management, AKS can help control some of the complexities and potential costs associated with running Kubernetes yourself.
    • Repeatable and Manageable Clusters: AKS allows for the creation of repeatable and manageable clusters of containers.

    How AKS Works and its Architecture:

    The architecture of AKS involves a Kubernetes master node (or control plane) which is managed by Azure, and worker nodes which are managed by the customer where the actual applications run.

    • Master Node (Control Plane): Azure manages the master node, which is responsible for controlling the deployment and management of your containers. The control plane includes components like the API server, which exposes the underlying Kubernetes APIs and provides interaction for management tools like kubectl and the Kubernetes dashboard. Another key component is etcd, which maintains the state of your Kubernetes cluster and controls all configurations; it is designed to be highly available. Azure handles the configuration and setup of the cluster node in the master plane, simplifying this aspect for the user.
    • Worker Nodes (Customer-Managed): These are the nodes where your containerized applications reside. You, as the customer, manage the applications running on these nodes. Key components running on worker nodes include kubelet, which is responsible for running your pods (groups of containers), and kube-proxy, which works with the Azure Virtual Network to handle networking aspects. These worker nodes often run on Azure Virtual Machines, which are launched by Azure for you. You can scale up your virtual machines to meet the requirements of your application. The Azure Virtual Network Interface on these nodes takes care of interface requirements.

    Use Cases for AKS:

    The sources provide a real-world use case illustrating the benefits of AKS:

    • Bosch: Used AKS to develop a solution for wrong-way driving incidents. AKS provided them with repeatable, manageable clusters of containers and ensured simple provisioning and scaling of applications. This allowed them to process real-time data with low latency, delivering information to drivers within 60 milliseconds. This use case highlights AKS’s ability to handle applications with shorter durations and strict latency requirements.

    In summary, Azure Kubernetes Service is a powerful and convenient way to run and manage containerized applications on Microsoft Azure. By abstracting away the complexities of Kubernetes management, AKS allows developers and operations teams to focus on building and deploying their applications with high scalability, availability, and cost-efficiency.

    Azure DevOps: Concepts and Key Components

    Based on the sources provided and our conversation history, let’s discuss Azure DevOps concepts.

    What is DevOps?

    Before diving into Azure DevOps specifically, it’s important to understand the underlying concept of DevOps. The sources define DevOps as a set of cultural ideas, practices, and technologies that aim to improve an organization’s capacity to provide applications and services at a high velocity by enabling faster and more frequent product changes and enhancements compared to traditional software development and infrastructure management methods. In simpler terms, DevOps speeds up the process of delivering applications and software services.

    DevOps works by breaking down barriers between previously separate departments, such as development and operations. These teams collaborate across the entire software application lifecycle, from development and testing to deployment and operations. This collaboration facilitates the delivery of smaller features to clients in a quick and efficient manner and allows for seamless software delivery.

    Why Use DevOps?

    The sources highlight several significant benefits of adopting DevOps practices:

    • Faster Velocity: DevOps practices enable organizations to innovate faster, adapt better to changing markets, and become more efficient at driving business results.
    • Rapid Delivery: Increasing the pace of releases allows for quicker product improvement and building a competitive advantage.
    • Reliability: Practices like Continuous Integration (CI) and Continuous Delivery (CD) ensure the quality of application updates and infrastructure changes, leading to more reliable deliveries while maintaining an optimal end-user experience.
    • Improved Collaboration: Close collaboration and shared responsibilities between development and operations teams reduce inefficiency and save time.
    • Enhanced Security: A DevOps model can integrate automated security testing tools without sacrificing security.

    The market for DevOps is experiencing significant growth, indicating its increasing importance in the industry. Azure holds a substantial share of the global cloud infrastructure market, making Azure DevOps skills highly valuable.

    What is Azure DevOps?

    Azure DevOps is a Microsoft application as a service platform that offers an end-to-end DevOps toolchain for building and distributing software. It integrates with many other market-leading products, making it a strong choice for coordinating a DevOps toolchain. This process includes testing automation, continuous integration, and continuous delivery.

    Key Components and Concepts in Azure DevOps:

    Azure DevOps provides a suite of tools and services that support the entire software development lifecycle:

    • Azure Boards: A user interface for tracking tasks, defects, and features within a software project. It helps teams monitor their progress through different development stages, keeping everyone on track with essential code modifications. Azure Boards include features like boards, sprints, work items, dashboards, backlogs, and queries.
    • Azure Repos: A collection of Version Control tools for managing code using Version Control. Whether a software project is large or small, using Version Control is a smart practice. Azure Repos offers both centralized and distributed version control systems (Git).
    • Azure Pipelines: A cloud service for automatically building and testing code projects. Azure Pipelines includes features for Continuous Integration (CI) and Continuous Delivery (CD), enabling teams to test and build their code regularly and consistently and ship it to any destination. It supports various project types and languages and works well with most. YAML can be used to configure CI/CD pipelines.
    • Azure Test Plans: A service offering a browser-based test management solution for exploratory, scheduled manual, and user acceptance testing. It also includes a browser extension for exploratory testing and gathering feedback from stakeholders. Azure Test Plans focuses on both manual and automated testing and involves contributions from various team members to enhance project quality.
    • Azure Artifacts (mentioned indirectly): The concept of managing artifact versioning is mentioned as part of the skills learned in the context of the Microsoft Certified DevOps Engineer Expert exam (AZ-400). Azure Artifacts allows teams to manage and share packages.

    Continuous Integration (CI) and Continuous Delivery (CD):

    These are core practices within DevOps and are heavily supported by Azure Pipelines. Continuous Integration involves frequently merging code changes into a central repository, followed by automated builds and tests to detect integration errors early. Continuous Delivery builds upon CI by automatically preparing code changes for release to production. Azure Pipelines provides the tools to automate these processes.

    Infrastructure as Code (IaC):

    The concept of Infrastructure as Code (IaC) is highlighted in the context of deploying applications on Azure web apps using Azure DevOps. IaC involves managing and provisioning infrastructure through code rather than manual configuration. This can be achieved using tools like ARM templates (Azure Resource Manager templates) or Terraform. ARM templates are JSON files that define the infrastructure and configuration of an Azure project, allowing for declarative deployment of Azure resources.

    The Role of a DevOps Professional:

    A DevOps professional in an organization plays a crucial role in implementing and maintaining these practices and tools. They are typically familiar with both Azure administration and development and are experts in at least one of these areas. The AZ-400 certification is designed for professionals aspiring to become Microsoft Certified DevOps Engineer Experts. Their responsibilities include defining and implementing continuous integration and continuous delivery strategies.

    In summary, Azure DevOps provides a comprehensive platform to implement DevOps principles, fostering collaboration, automation, and efficiency throughout the software development and deployment lifecycle. It offers tools for planning, developing, testing, and deploying applications with speed and reliability.

    Azure Full Course – 12 Hours | Learn Microsoft Azure | Azure Tutorial For Beginners [2024] | Edureka

    By Amjad Izhar
    Contact: amjad.izhar@gmail.com
    https://amjadizhar.blog

  • Canva Design Essentials: Fonts, Graphics, and Layout Mastery

    Canva Design Essentials: Fonts, Graphics, and Layout Mastery

    These excerpts are from a Canva course focused on design essentials. The material guides users from basic tasks to complex projects, emphasizing practical application and skill-building. Topics covered include creating Instagram posts, working with images, using design styles, and manipulating text. The course also addresses image licensing, color palettes, font selection, and utilizing design elements like shapes and graphics. Class projects encourage experimentation and provide opportunities for feedback. Finally, the course highlights how to remove image backgrounds and integrate text and photos creatively.

    Canva Design Essentials: A Comprehensive Study Guide

    Quiz

    Answer each question in 2-3 sentences.

    1. What is the main goal of the Canva Design Essentials course, according to Dan Scott?
    2. What are the two ways you can access Canva?
    3. What is Dan’s suggestion regarding Canva’s free versus pro versions?
    4. Why does Dan say it is important to pick the correct document format first?
    5. Where is the main place you will do your work in Canva?
    6. How do you check the licensing of images you want to use?
    7. Why are workspaces important to understand within Canva?
    8. Describe how to adjust layering within a Canva document.
    9. What are Styles within Canva?
    10. Describe two ways to resize text in Canva.

    Quiz Answer Key

    1. The main goal is to master Canva’s tools and learn design fundamentals to create beautiful, real-world designs easily. The course goes from teaching you basic tools to using new AI tools.
    2. You can access Canva either in a web browser or by downloading the desktop application. The functionality and appearance are identical in both versions, so it comes down to user preference.
    3. Dan advises signing up for the 30-day free trial of Canva Pro, even if you plan to use the free version afterward. This allows you to explore the Pro features and make an informed decision about whether to subscribe later.
    4. Picking the right document format is important because Canva provides relevant templates and suggestions based on the chosen size and type of document. This helps streamline the design process and offers suitable starting points.
    5. Most of your work in Canva is done within the “Elements” tab, which contains shapes, graphics, images, and various other design components. This tab is the primary source for adding and manipulating visual elements in your designs.
    6. The presenter recommends clicking on the three dots on the image and selecting the “licensing” option. This will bring up a popup stating what you are allowed and not allowed to do with the particular image.
    7. Understanding workspaces is important because Canva offers different interfaces and tools depending on the type of project (e.g., social media post, document, whiteboard, video). Being aware of these workspace variations prevents confusion and ensures you have access to the appropriate features.
    8. Adjusting layering can be done by right-clicking an object, going to “Layer,” and then choosing to send it forward or backward. Alternatively, you can use keyboard shortcuts: command/control + square brackets to move layers forward or backward one step at a time.
    9. Styles in Canva are pre-designed combinations of fonts and colors. They provide a quick way to experiment with different visual themes and discover effective pairings for your designs.
    10. You can resize text by manually dragging the corners of the text box (though this can be difficult if the box is very small) or by selecting the text and using the font size dropdown menu. A shortcut for this is also offered.

    Essay Questions

    1. Discuss the importance of understanding image licensing when using Canva, and explain the difference between free and Pro images. Describe the steps you would take to ensure you are using an image legally for commercial purposes.
    2. Explain the concept of “workspaces” in Canva and how they cater to different design needs. Describe three distinct workspaces (e.g., social media, documents, whiteboards) and highlight the unique features of each.
    3. Discuss the role of “Styles” in Canva’s design workflow. How can you use the different stylistic options to make the color palate and font unique to your product?
    4. Describe the importance of naming and organizing your work in Canva, and explain how it will help in the long run.
    5. Discuss the different image effects that can be applied to text in Canva. How could you use these different effects to your advantage?

    Glossary of Key Terms

    • AI Tools: Artificial intelligence-powered features within Canva, such as one-click background remover and image generator.
    • Brief: A description of your client’s company, their needs, and instructions for the assignment.
    • Call to Action (CTA): A design element with the aim to get people to do something specific.
    • Collection: A set of graphics by the same designer with a similar style.
    • Commercial Use: Using an image or design for profit-making activities, such as marketing or advertising.
    • Crop: Remove the outer parts of an image to resize it for your specific needs.
    • Descender: A section of lettering that extends below the baseline of a font.
    • Elements: The section of Canva containing shapes, graphics, images, and various other design components.
    • Frames: Shapes used as placeholders for images, allowing you to crop photos into specific forms.
    • Graphics: Visual elements such as icons, illustrations, and stickers used in designs.
    • Image Licensing: Legal terms and conditions governing the use of images, specifying permitted and prohibited activities.
    • Layers: The arrangement of design elements in a stack, determining which elements appear in front or behind others.
    • Magic Recommendations: Suggestions from Canva’s AI system.
    • Pixels: A website providing high-quality stock photos that are free to use.
    • Sans Serif: A font without “feet,” offering a modern look.
    • Serif: A font with small decorative strokes (“feet”) at the ends of letters, offering a traditional look.
    • Styles: Pre-designed combinations of fonts and colors that can be applied to designs for a cohesive look.
    • Templates: Pre-designed layouts and designs that can be customized for various purposes.
    • Text Effects: Visual enhancements applied to text, such as shadows, outlines, or glows.
    • Unsplash: A website providing high-quality stock photos that are free to use.
    • Workspace: The design interface in Canva, which varies depending on the type of project (e.g., social media post, document, video).

    Canva Design Essentials: From Zero to Hero

    Okay, here’s a briefing document summarizing the key themes and ideas from the provided transcript of the Canva Design Essentials course introduction by Dan Scott:

    Briefing Document: Canva Design Essentials Course

    Overview:

    This document summarizes the key points from the introduction of the Canva Design Essentials course taught by Dan Scott. The course aims to take users from “Canva Zero to Canva Hero,” focusing on design fundamentals and practical application within the Canva platform. It is aimed at beginners with little to no design experience.

    Main Themes & Ideas:

    • Comprehensive Canva Mastery: The course covers a wide range of Canva features, including social media post creation, logo design, document creation using Canva Docs, presentations, and video editing/animation. “During the course uh you’ll learn how to master all of the tools but also I’ll share all of the design fundamentals to enable you to create beautiful real world designs easily in Campa.”
    • Project-Based Learning: The course utilizes a hands-on approach. Students will create designs for their own unique store, with class projects, allowing for portfolio building. “You’ll be given a brief to create uh design work for your own unique store along with lots of class projects so that you can create all sorts of designs and Graphics to bring your brand to Life.”
    • Emphasis on Design Fundamentals: Beyond just learning the Canva tools, the course teaches fundamental design principles. “I’ll share all of the design fundamentals to enable you to create beautiful real world designs easily in Campa.”
    • AI-Powered Tools: The course will incorporate Canva’s AI tools like the background remover and image generator. “You’ll learn how to use all of canvas’s new fancy AI tools like the one-click background remover and image generator.”
    • Beginner-Friendly: The course is designed for individuals new to both Canva and design in general. “This course is aimed at people who are new to canva and maybe new to design in general…”
    • Real-World Application: The course is structured to mirror the tasks and challenges faced by designers in real-world scenarios. “Everyone’s going to get something unique that’s why it’s called the random project generator but it’s all going to be very similar so that you’ll get a new client okay and you’ll get a different animal…”
    • Random Project Generator: Students are assigned unique briefs using a “random project generator” to simulate working with a client. This ensures individualized portfolios and addresses diverse user cases. “The first thing is go to random project generator.com something that me and the team made okay find canva designer Essentials click on that into your current city or town okay hit generate my project and this is the brief”
    • Value of Templates & Building from Scratch: The course covers the use of templates and, importantly, how to build designs from scratch. “While templates are great to get started they can be a little bit confusing as well cuz you don’t really know how things are created so we’re going to go through make stuff ourselves build it all up from scratch so that you can make your own templates…”
    • Images: Free & Paid Considerations The course highlights how to find and filter images, commercial licensing for the images and explains the Pro version. “In terms of the photos you’re allowed to use these commercially okay they’ve gone through and checked them for you or they’ve come from places even though they might be free they do have the licensing to use them Cana has filtered them so that you know you’re not getting ones that you’re going to get in trouble for”
    • Style Applications the course goes into detail for Style applications to create colors and fonts and the relationships among them. “Styles is just the colors and fonts bits that’s the part that I really like”
    • Fonts there is extensive coverage of fonts to help new designers become more versed with the capabilities inside Canva “So if you are kind of just going and figuring it out and going oh wonder what this one does and you feel like you might have lost something just go back to none okay and it will clear a all off and then you can start again”

    Practical Information & Recommendations:

    • Exercise Files: Download and utilize the provided exercise files and shortcut sheet. “Getting started is you need to download the exercise files okay there’ll be a link on the page for those just so that you can keep up with everything we’re doing in the course um inside those exercise files there is a shortcut sheet you can download that print it up and stick an next to your computer and highlight the ones that you think are really useful…”
    • Canva Pro Trial: Utilize the 30-day free trial of Canva Pro to fully explore its features, even if planning to revert to the free version later. “My advice is to even if you’re going to keep the free version you’re like no never going to pay for it okay do the 30-day trial for the pro version and just cancel it before the end of the 30 days while you’re doing this course…”
    • Pace Adjustment: Utilize the video playback speed control if needed. “I get excitable and I talk really fast I think I talk fast some people think I talk too slow either way you can speed me up or slow me down…”
    • Course Updates: Be aware that Canva is constantly updating, and instructor Dan Scott will provide updates as needed. Check comments and pop-ups for changes. “Canva changes so fast it’s kind of a dynamic growing blossoming product which is a pain in the butt for me as an instructor because they keep moving things around…”
    • Upload Functionality you can either officially upload a file or drag directly onto the document. “So what you tend to do is I just open it up in the finder whether you’re in a Mac or a PC I don’t really need to add all three but let’s show you I’m going to drag all three of them into my document what will happen is can you see they just appear they appear you can see they’re uploading there they go the official way but it’s easy just to drag them in into the file”
    • Name Everything V1 start with “V1” and increment the numbers to keep from having “final final” documents. “So just start off with a V at the beginning a version one it’ll just make organizing your designs a lot easier”
    • Workspace Differences: There are different workspaces for different canvas uses such as doc, video, whiteboard, and others. “is because there are lots of different formats here in CA I want to give you a sense of this early on I didn’t want to be the first boring video but I feel like it’s interesting to know important to know there’s actually different ways like the interesting thing is that if I’m in this word dock style here okay they call it a dock inside of canva I can’t get all that video editing stuff okay it’s a different format”
    • Use / Key Shortcut: you can find any element in the platform with the forward slash key. “the shortcut to rule them all it’s like the best shortcut ever it is the forward slash key okay you’ve got two of them backs slash leans back the forward slash on my keyboard it’s tieden with the question mark okay so the forward slash key and then you can just type in anything”

    Target Audience:

    The course is suited for individuals who:

    • Are new to Canva.
    • Have little to no prior design experience.
    • Want to create professional-looking designs for personal or business use.
    • Students, teachers or business owners

    Instructor Credibility:

    Dan Scott is a seasoned design professional with 17 years of experience, multiple teaching awards, and a track record of teaching over a million students.

    Call to Action:

    Sign up for the Canva Design Essentials course to master Canva and unlock your design potential. Don’t forget to use the referral link to support the instructor. Complete the class projects and participate in feedback to others on the course.

    Canva Design Essentials: Frequently Asked Questions

    1. What is the Canva Design Essentials course about?

    The Canva Design Essentials course is designed to take you from a complete beginner to a confident Canva user. It covers the core tools and design fundamentals needed to create beautiful, real-world designs in Canva. You will learn to create various types of designs, including social media posts, logos, text-heavy documents, presentations, and videos.

    2. Who is this Canva course for?

    This course is ideal for individuals new to Canva and design in general. Whether you are creating designs for yourself, your clients, or for educational purposes, this course starts from the beginning and progresses step-by-step, making it suitable for users with varying levels of experience.

    3. What are the exercise files, and how do I access them?

    Exercise files are provided to help you follow along with the course content and practice the techniques being taught. A link to download the exercise files will be available on the course page. These files include a shortcut sheet that you can print and use as a reference while working in Canva.

    4. Do I need a paid Canva subscription for this course?

    While a free version of Canva is available, it is recommended to sign up for the 30-day trial of Canva Pro, even if you plan to stick with the free version afterward. This allows you to fully explore the Pro features and follow along with all the course content without limitations. By using the instructor’s referral link, you may also be supporting the instructor.

    5. What if Canva’s interface changes during the course?

    Canva is constantly evolving, and the user interface may change over time. The instructor will update videos for significant changes. Small changes will be addressed with pop-up notes. You are also encouraged to check the comments section for updates and to report any discrepancies you notice.

    6. What is the “Random Project Generator,” and how does it work?

    The Random Project Generator is a tool created by the instructor and their team to give each student a unique design brief. You enter your city or town on the random project generator website, select “Canva Designer Essentials,” and the tool will generate a brief for a fictional company. This ensures that each student can build a unique portfolio while learning the same skills.

    7. What are “Styles” in Canva, and how can they be used?

    Styles in Canva refer to pre-designed font and color combinations that can be applied to your designs. These styles offer a quick and easy way to experiment with different aesthetics and find combinations that work well for your project. Styles consist of font sets, color palettes, or combinations of both, allowing you to quickly change the look and feel of your design.

    8. What are “Graphics” in Canva, and how can I customize them?

    In Canva, “Graphics” is a broad term that encompasses various design elements beyond basic shapes and lines. These elements can include illustrations, icons, stickers, and more. Some graphics allow you to change their colors to match your brand or design scheme. Additionally, many graphics are part of a “collection,” meaning they were created by the same designer with a consistent style, making it easier to find related elements for your projects.

    Canva Design Essentials: Mastering Canva’s Tools and Design Fundamentals

    The “Canva Design Essentials” course is designed to help individuals master Canva’s tools and design fundamentals. The course is aimed at users new to Canva and design.

    Instructor:

    • Dan Scott, a professional designer with 17 years of experience and multiple teaching awards, has taught over a million students in person and online.

    Course Overview:

    • The course involves creating design work for a unique store and various class projects to create designs and graphics for branding.
    • It begins with social media posts, focusing on images, color, type, and graphics, including Canva’s AI tools like the background remover and image generator.
    • The course includes developing a professional logo, mastering text-heavy documents using Canva Doc, and creating eye-catching presentations with layouts, charts, and animations.
    • It also covers video editing and animation within Canva.

    Getting Started:

    • Download the exercise files via a link. A shortcut sheet is included for useful shortcuts.
    • Install Canva or sign up online; the browser and desktop versions are identical.
    • It is advised to use Dan Scott’s link when signing up.
    • A 30-day trial of Canva Pro is recommended to explore pro features, with the option to revert to the free version.
    • The course videos can be sped up or slowed down using the cog in the corner.
    • The course content will be updated to reflect changes to Canva’s interface, with pop-up notifications for minor changes.

    Course Project:

    • The course uses a random project generator for a unique client and business.
    • Students will work as a marketer designer for a company with 30 years of history and will work on a variety of projects.

    Canva’s User Interface:

    • The location of the ‘Create a design’ button may vary on the home screen.
    • Multiple methods exist for creating a document in Canva.
    • Templates are suggested based on the chosen page size.
    • The ‘Design’ tab can be opened or closed to view templates.

    Working with Images:

    • The elements tab contains shapes, graphics, and images.
    • Photos available in Canva can be used commercially.
    • Users can verify image licenses by clicking the three dots on an image and selecting the eyeball icon.
    • Canva offers both free and Pro images; Pro images require a paid subscription or one-time purchase.
    • Filters (free, pro), color, orientation (square, vertical, horizontal) are available for refining image searches.

    Canva Design Course: Random Project Generator

    The Canva design course uses a random project generator that gives each student a unique client and business to work with. Each project, generated at randomprojectgenerator.com, involves a different animal and business. The daughter of the company’s owner hires the student to work as the “Do-it-all marketer designer”. It’s recommended that students do not hit the retry button more than three times, but stick with the assigned brief.

    Canva Design: Creating Instagram Posts and Visual Content

    The Canva design course includes creating an Instagram post. Even for those not focused on social media, the skills learned are transferable to print and video.

    Key aspects covered when creating an Instagram post:

    • Creating a blank document:
    • Multiple methods exist for creating a document in Canva, all leading to the same result.
    • Templates are suggested based on the chosen page size.
    • The “Design” tab can be used to find templates; it can be opened or closed as needed.
    • Working with Images:
    • The elements tab contains images.
    • Photos available in Canva can be used commercially.
    • Users can verify image licenses by clicking the three dots on an image and selecting the eyeball icon.
    • Canva offers both free and Pro images; Pro images require a paid subscription or one-time purchase.
    • Filters (free, pro), color and orientation (square, vertical, horizontal) are available for refining image searches.
    • Images can be flipped, rotated, and replaced.
    • Right-clicking on an image provides options such as setting it as a background.
    • A contextual taskbar appears when an image is selected, offering basic adjustments.
    • Additional options are accessible via the “see all” button.
    • Cropping Images:
    • Images can be cropped by using the dots or lines on the edges of the image.
    • Double-clicking an image or using the crop button allows for detailed adjustments.
    • The image can be rotated and scaled within the frame.
    • The “Auto” option can attempt to align the image horizontally.
    • The “Smart Crop” option will try to frame the image and fit it all in.
    • Aspect ratios like square (1:1) and video (16:9) are available.
    • Images can be set as a background.
    • Adding Text:
    • A text box can be added, and text color can be selected from the options at the top of the screen.
    • The text size can be adjusted by dragging the corner of the text box.
    • Frames:
    • Frames are similar to cropping but are treated as a separate function in Canva.
    • Frames are found in the elements tab.
    • Images can be dragged into frames.
    • Double-clicking allows for recropping and rotation within the frame.
    • Saving:
    • Canva automatically saves changes.
    • Files can be named by clicking the name at the top of the screen.
    • A recommended naming structure is “client name – campaign – project – version”.
    • Exporting:
    • Files can be exported as JPG or PNG by going to Share -> Download.

    Canva Design Essentials: Image Editing Guide

    Within the Canva Design Essentials course, image editing is a key component, with various tools and techniques available.

    Image Sources and Licensing

    • Images can be found within the ‘elements’ tab.
    • Images in Canva are available for commercial use. To check licensing, click the three dots on the image and select the eyeball icon.
    • Canva offers both free and Pro images. Pro images need a paid subscription or a one-time purchase.
    • Other sources for free images include pixels.com and unsplash.com.

    Image Search and Filters

    • Filters are available to refine image searches. These include free/pro, color, and orientation (square, vertical, horizontal).

    Basic Image Editing

    • Images can be flipped and rotated.
    • To replace an image, drag a new image over the existing one.
    • Right-clicking on an image provides options such as setting it as a background.
    • When an image is selected, a contextual taskbar appears with basic adjustments. The “see all” button reveals further options.

    Cropping Images

    • Images can be cropped using the dots or lines on the edges.
    • Double-clicking an image or using the crop button allows for detailed adjustments.
    • Within the cropping interface, the image can be rotated and scaled within the frame.
    • The “Auto” option attempts to align the image horizontally.
    • “Smart Crop” tries to frame the most important parts of the image.
    • Available aspect ratios include square (1:1) and video (16:9).

    Working with Frames

    • Frames, found in the elements tab, are similar to cropping but are treated as a separate function.
    • Images can be dragged into frames, and double-clicking allows for recropping and rotation within the frame.

    Background Remover

    • The background remover is a Pro tool.
    • To use the background remover, select an image and click the “Edit image” button. Then, choose the “Background Remover” option.
    • The background remover tool lets you erase and restore parts of the image. You can adjust the brush size.

    Canva Design Essentials: Mastering Text Effects

    The Canva Design Essentials course includes a lesson on text effects, which can add visual interest and improve legibility.

    Here’s what the course covers regarding text effects:

    • Accessibility: Text effects are useful for making text stand out from the background, especially when the background is patterned.
    • Limitations: Text effects cannot be applied to all text. Text within a shape, such as a rectangle created using the elements tool, cannot have effects applied directly. To achieve a similar result, you must create separate text and shape elements.
    • Accessing Effects: To access text effects, select the text box and click on “Effects”.
    • Types of Effects: Canva offers a variety of text effects:
    • Shadow
    • Lift
    • Splice
    • Hollow
    • Neon
    • Background
    • Glitch
    • Customization: Each effect has its own customization options.
    • Font Compatibility: Some fonts may interact with effects in unexpected ways. If an effect isn’t working as expected, the issue may be with the font choice.
    • Background Effect: The background effect adds a rectangle behind the text. The roundness, spread, and transparency of the background can be adjusted.
    • Creating a Background Manually: Instead of using the background effect, you can manually create a similar effect by adding a rectangle shape behind the text. This provides more control over the size and placement of the background. You can adjust the transparency of the rectangle to help the text stand out.
    • Copying Styles: The “copy style” tool can copy a text’s style (including font and size) and apply it to other text. To use it, select the text with the desired style, click the copy style icon (or find it under the “see all” menu), and then click on the text to which you want to apply the style.

    Additional notes: *If the effects toolbar isn’t visible, make sure the text box is selected. Also, remember that Canva’s interface is dynamic, so the location of features may change. *To create curved text, select the text box, go to “Effects,” and choose the “Curve” option. Then, use the slider to adjust the curvature.

    Canva Tutorial For Beginners: A Free 2 Hour Masterclass

    The Original Text

    [Music] hello my name is Dan Scott and welcome to the canva design Essentials course during the course uh you’ll learn how to master all of the tools but also I’ll share all of the design fundamentals to enable you to create beautiful real world designs easily in Campa so who am I I’m Dan Scott uh I’ve been a professional designer for about 17 years now uh I’ve won multiple teaching Awards and and my both in-person and online courses have been attended by more than a million people just like you you’ll be given a brief to create uh design work for your own unique store along with lots of class projects so that you can create all sorts of designs and Graphics to bring your brand to Life we’ll start easy and fun with a series of social media posts working on images color type and Graphics you’ll learn how to use all of canvas’s new fancy AI tools like the one-click background remover and image generator you’ll develop a professional logo for your company working through all of the tools techniques and shortcuts designers use to pick a design color and type for your logo you’ll Master text Heavy documents using canvas doc feature utilizing things like Styles and tables presentations will come a breeze whether you’re customizing templates or building something from scratch you learn how to make consistent eye-catching presentations using layouts charts and type animations you’ll bring your work to life with video editing and animation en camber I’ll share all the tricks of the trade now this course is aimed at people who are new to canva and maybe new to design in general uh whether you’re doing work for yourself or your client your school doesn’t matter we’re going to start right at the beginning and work our way through step by step all right it is time uh don’t miss out sign up and go from canva Zero to canva [Music] Hero I hope he takes better care of us than he does that plant back there yeah I know look at it I’m sorry plant talking to them helps right actually watering them probably is better I’m going to go water the plant you sign up for the course I’ll see you inside all right you’re inside uh welcome uh first things first getting started is you need to download the exercise files okay there’ll be a link on the page for those just so that you can keep up with everything we’re doing in the course um inside those exercise files there is a shortcut sheet you can download that print it up and stick an next to your computer and highlight the ones that you think are really useful we’re not going to like go through every single shortcut in this course we’re essential Ling uh but there are some ones that are just that Mak sense they’re easy all right next up uh make sure you install canva or sign up for it at least you can use the canva uh in the browser or you can download a separate app and use it on your desktop they do the exact same thing they look the same thing it’s up to you whether you want to use Cana in your browser or Cana on the desktop that’s the same thing I’m not sure what I’m typing now when you do sign up for canva make sure you use my link here um because there is a free and a pro version of canva obviously the free version is free the pro um you pay for and there are some features that are limited um in canva to pro only and what I’m going to do is if you are doing this course my advice is to even if you’re going to keep the free version you’re like no never going to pay for it okay do the 30-day trial for the pro version and just cancel it before the end of the 30 days while you’re doing this course because yeah I’m not going to hide from all the pro versions okay there’s so much you can do for the free version so if you’re only going to stick to free you’ll totally be fine in this course but sign up for the 30 days get a sense of what the pro features are um so you can make a decision whether you want to go back to free or stay it free it’s totally up to you but do it so you get to follow along with the course and if you use my link here um where is it here somewhere and if you do use my link uh canva does give me a referral fee doesn’t cost you anymore just so you know next is I get excitable and I talk really fast I think I talk fast some people think I talk too slow either way you can speed me up or slow me down there’s a cog over here in the corner you click on it and you’ll be able to change the speed either slow slightly drunk sounding Den or super chip monk Dan it’s up to you and lastly canva changes so fast it’s kind of a dynamic growing blossoming product which is a pain in the butt for me as an instructor because they keep moving things around so uh if there are big changes I’ll update the videos if there’s small changes I’ll have a little popup go Taylor with your popups have a look out for those um and Taylor will put those in if there are small little changes um but just keep an eye out you might be the first to see the change when they roll it out so have a look at the comments have a look for popups um or I’ll cut in and update it but it is changing so let me know in the comments if you spot something that’s moved all right that is it we’ve got it started let’s get into the course all right before you go um you know how I just mentioned there will be uh potential updates they’ve gone and updated it um while I’m recording this course I’ve had to come back here and just kind of point it out it’s an easy one okay but uh during this first half of this course okay H watch this when I click on something like text here watch this this is a video of me playing um in the course okay and go here I used to click on this little Double Arrow and all the text stuff would appear over here this is true for a lot of things they appear on this right hand side theyve decided that it’s bitter on the left hand side all that’s really changed so I just kind of moved it from the right hand side to the left hand side I’ll show you in the new version of canver it is here if I go into say text here you see it appears on this left hand side here now if I want to go to effects same thing they’re no longer on the right they’re on the left hand side no biggie it was on the right now it’s on the left there you go those are the kinds of little UI updates that canva is always making that cause my life pain but make the product better which is good for you there you go now you can start the course let’s go all right hey in this video I’m going to going to give you a brief for the course uh everyone’s going to get something unique that’s why it’s called the random project generator but it’s all going to be very similar so that you’ll get a new client okay and you’ll get a different animal you you’ll see why in a second um but you’ll be able then to work on all the class projects and build something unique for you for your portfolio so that when you do submit your class projects or include this in your portfolio everyone’s doesn’t look the same the first thing is go to random project generator.com something that me and the team made okay find canva designer Essentials click on that into your current city or town okay hit generate my project and this is the brief uh I ended up with Fox camping and outdoor yours will be a different animal and a different uh business here okay if you there’s a retry button down the bottom don’t use it especially don’t use it more than three times okay and you will get a different combination of these and stick with the one you get clicking the button until you find something you already know I don’t know it’s not going to push you it as a designer everyone’s brief is basically the same though so basically you’ve been hired as the Do-it all marketer designer for this company okay so it’s an old you know 30 years of history in your city and it’s been taken over by the daughter who has got a million ideas wants to do a million projects all at once it’s really common for like it was one of my first jobs if you’re um you know using the learning can for your own business you’re going to have a million different jobs to do so it’s going to kind of uh look after a lot of different use cases of canva if you’re a student if you’re a teacher there is so much you end up doing in canvas so this is a nice good overall brief so um she is going to make you do a whole bunch of things through this course so be prepared for a whirlwind of creativity so have a read through it download it as a PNG here so you’ve got it or copy and paste it out and get ready for the course don’t hit retry three times I warned you hello hey in this video we have been asked to do our first project okay for our client it’s going to be an Instagram post now even if you’re not doing social media in canva a lot of us are but even if you aren’t the skills are the same that we’re going to learn for doing print ready stuff and video but I figured Instagram is a good place to get started and very excitingly we’re going to create a big blank document I’ll show you how to make them and I’ll show you how important it is to kind of pick the format first because then canva gives you relevant suggested templates that you can start from plus a tiny bit of navigating the system all right let’s jump in and make a big blank document very exciting all right let’s make our post now I’m on my home tab see along the top here and I’ve clicked on the little home button as well kind of like this welcome screen this will change literally last week the creat design button was over there so yours might be moved around as well and one of the things that were a little bit confusing for me when I got started is say I want to create an Instagram Square post oh look there’s a button yours might not be there what happens is they kind of change it depending on your kind of use case let’s say we do have it and we click on it okay it opens up in a tab because it’s a blank Instagram square box but if I go back to that home screen there and I go actually I want to create a design this time and to be under social media and I want it to to be an Instagram Square post you’re like oh which way is better it doesn’t matter you end up in the exact same place there are so many ways of making a document in canva but they all lead to the same place same with this if I go hit this little plus button and I go oh look Instagram Square post is that different nope same same same same there are a couple other ways of doing it but we end up in the same kind of finish result part now um before we get and make our own stuff one of the first things you’re kind of shown is templates what it does is it looks at the the size of the page that you’ve made and goes hey you want an Instagram post guess what I got loads of templates that fit that shape and are kind of suitable for you know an Instagram post so these templates here will change depending on what you’ve created if you said I want to make an Instagram post hey Presto we’ve got a whole bunch of templates for Instagram posts if you want something different okay you got to just be very intentional when you make a new document you say all right I want a phone wallpaper it’s going to give you templates based on what might be a very good phone wallpaper if you can’t see the template okay if I click on the word design okay there is an option to click on it and close it down you want to open it back up you just hover above it or if you click it once it opens for good and you got to close it down with a little cross so if you can’t find it Mash away with this you’ll eventually see it now to apply a template let’s go back to one of these first ones I made let’s go through and let’s do a search let’s do say Cafe okay and it’s going to give me templates based on Cafe so I’m going to click on this oh that looks cool okay so I’ve got my Cafe template I can now go through click on it start changing the text to okay our own brand and we can start making adjustments now while templates are great to get started they can be a little bit confusing as well cuz you don’t really know how things are created so we’re going to go through make stuff ourselves build it all up from scratch so that you can make your own templates and so that you can start using other people’s templates like a boss lastly before we wrap up let’s close down all of the tabs that we’ve opened up you can just hit the little cross in the corners here or control W on a Mac control w on a PC to close them all down and we should only have the canva tab open I’ve brought you back to here because can you see here A whole bunch of Untitled documents okay that’s cuz when I was clicking on Instagram post a few times it’s gone and made a whole bunch of documents okay and they’re just called Untitled not verye good so it’s going to clean everything up by going to let’s do this first one here there’s a move to trash button okay you can do it all for the ones that we just created if you were following along I’m going to hit the tiex in all the corners to say I want all of these These are lots of things is messing around with okay all of them you see on the bottom here I’m going to hit the trash can so that all of these go into the trash now we’re nice and tidy again and we can get started all right I’ll see you in the next video hello in this video I’m going to show you how to work with images inside of canva we’ve been asked to make an Instagram post it’s about a reopening advertising campaign they’re doing I’ll show you how to find images find free ones find paid ones how much are the paid ones am I allowed to use the free ones commercially I’ll show you how to filter them and replace them and then we’ll add a little bit of text nothing fancy but all good designs start with great photos so let’s jump in all right let’s get started by creating our Instagram Square post any which way you can okay and what we’re going to do is we’re going to bring in an image so design kind of General overview of things templates and styles we’ll get into those most of your work though is done in this elements tab he this elements tab has things like shapes and graphics and images and loads of different stuff they kind of Squish them all into elements okay so we’re going to break down those parts as we go through so we’re going to start with if you scroll scroll down scroll down so clicked on elements okay you want to find the one that says photos Okay and we’re going to go see all and kind of just like all right gets us into photos now uh in terms of the photos you’re allowed to use these commercially okay they’ve gone through and checked them for you or they’ve come from places even though they might be free they do have the licensing to use them Cana has filtered them so that you know you’re not getting ones that you’re going to get in trouble for if you really want to check okay let’s first of all I’m going to type up the top here in search I’m going to go camping okay cuz that’s kind of my company you open in yours um and let’s find an image I’m going to find this one here I’m going to go to little dots and if you go to here okay the little eyeball it says licensing Made Simple what’s allowed and it kind of tells you what’s allowed what’s not and in my case for my company I’m allowed to use it for uh I’m allowed to use it for commercial uses it’s perfect the things I can’t use it for I can’t group these images and try and resell them I can’t use them in something that I want to also trademark so that’s not what I want to do I want to create marketing material all commercially viable good for school okay so that’s one way to check the other thing you need to check for images is this Pro versus not pro okay so when you’ve got the free account okay you can use these images but you pay for them let me switch to my I’ve got a free account you wait there all right so this is my other account weirdly it’s using the old layout so things change all the time you can still get by can you see it’s quite different it’s dark okay but elements are still there it works the same sort of way so again elements if I go down to photos and go see all because I’m using the free account and I type in uh camping the difference is is that the paid version I can use all these whereas the uh free version I need to stick to the ones that don’t have the crown on it okay so I can add these no problem the ones that do have the crowns on them so I do want to use this one here oh got to drag it on the page I can use it but you can see it has a watermark okay so I can’t really use it I could use it to go to the client and say hey I’m thinking about using this image and they’ll say okay I really like that image get rid of the watermark you can see I can remove Watermark and it’s going to give me a price to do it they want me to uh sign up for premium okay the pro version it might be the reason to go over but you can also often purchase it in this case for €1 okay so check how much it costs before you go and pcture to the client but know that you can use these Pro features if you want to pay for them now the other weird thing is the filtering so if I’m in the free account I go to filtering currently these are my filters but if I switch back my Pro one I’m going to click my fingers you ready right I’m back in my account that I PID for I got two of them running watch this I’m going to filters here and I can filter by free and pro they took it away from the free version which is sneaky but that’s the way it is okay so now I can go through and filter by free and pro only if I’m on the pro version it would be really handy to do it in the free version right but that’s part of the hassle of being on the free version is you got to kind of like scroll scroll scroll find a really good one ah it’s a pro version all right that’s a free one now everyone’s got their own budgets so sometimes you have to do free and that’s just the way it is but I also respect that these photographers okay they’re always better the good ones the pro ones are always nicer I don’t mind paying for them I’m looking for clients that can pay for them up to you everyone’s different okay regardless of free or paid these filters are useful I want quite a dark background because I want to then put text over the top of it so we’ll go through some of these basic filtering I want to pick a color I like picking these dark ones okay and then to close it down weirdly you click on that again that’s a bit strange okay and but you can see it’s picked dark camping ones there’s a lot more obviously dark camping ones cuz it’s camping but let’s say that I’m doing camping and my brand could really use to match other things on the page uh kind of an orange one okay so I can close that down again and look at that it cuts camping down to orange flavored tints okay so that’s useful I use the dark one quite often you can see through here okay Square vertical horizontal depending on the format ours is square but we can cut it to a square so I’m not too worried about that you can get very specific on the color that you want okay you can click on this one and say I really need this shade of blue here you drag the slider along apply it and it’s going to give me images that kind of fit that okay it’s quite specific ah it’s done a pretty good job okay actually no it hasn’t there’s not a lot of Camp campsites or camping that has that color in it so I’m going to go back to my dark one so you type in yours if you’re Tattoo Studio or a garden center type in that along the top there okay find one that you like either free or Pro I’m going to use I like this one you can either click and drag it out that’s what I tend to do or you can just click it once and it appears on the page we won’t go through all the image features here we’ll go through the basics you can flip it okay I’m going to flip it horizontal rotating it’s done down here can you see the little Double Arrow here click and rotate it if you have something you like and you want to replace it okay what you can do is you can over here find something else click hold and just drag it over the top of the image and it will switch it out I’m going to hit undo to go backwards cuz I liked my original one the undo key is this big button up here you’ll see though that’s one of the shortcuts that you use the most command uh Z on a Mac or control Z on a PC you can go forward and back forward and back okay I use the undo all the time couple things before we go images you can actually right click it and say set as the uh background image and it kind of just squishes it into the background and it will do that sometimes on its own I can’t make it do it when I want it but sometimes it does it and what you can do is you can right click it and say detach from the background so right clicks plays a pretty important part in canva you can right click a lot of things and it gives you all the options you need and one of the other things I want to introduce here slow down Dan all right is this if I select on this you’ll notice you have this it’s contextual taskbar okay what it means is if I have an image selected it gives me imagy stuff like the transparency of the image uh do I want to flip it do I want to crop it do I want to border around the outside of it okay border let’s go nice big thick border so that will change if I’ve got text selected it’ll give me text things the one thing that I find quite useful though is see this little Double Arrow okay I’m the see all guy I want all the nerdy stuff so with the image selected if I click on this it gives me lots and lots of stuff you can kind of scroll in here you can see there’s my uh border my transparency it’s just in a bigger box do I like it that way I prefer it in this bigger way it’s is up to you it’ll default back watch this click off click back on and it goes back to this small version okay I’m forever popping that out and what you’ll find is look I can go to adjust and we’ll go through adjusting images a little bit later on okay but I can go to magic Studio filters oh look kind of Instagram style filters we won’t go through them all here but I guess I just want to introduce this here where you can click on something can be anything you get the basics along the top and you can go into the full mode over here and then I can close it down with that cross so what I want to do is actually before we go is tidy it up I want to get rid of the Border weight down to zero okay I want to adjust the rotation and you’re like you can pretty much drag it around okay and get it back to zero okay but let’s say that It’s Tricky you can go to the little fly out menu here to see all scroll down to the bottom there’s position and you’ll see the nudy way of doing it look Advanced rotation is Advanced but I can set it to zero lots of the time everything you need along the top there for anything a bit more detailed click on the SE all goes away if you have nothing selected all right one last thing I want to do is I’m going to kind of grab it up here I’m going to drag the sides the bottom right hand Corner that’ll scale it okay I’m going to drag it to the edge don’t worry if yours doesn’t fit right we’ll crop it all in the next video but have something like this and I want to add some text down the bottom here okay we’ll do text properly later on as well but for the moment you can see text is here click on it I’m going to click add text box what I’m going to do is double click on it and I’m going to type in you can do this with me reopening just want a big bit of text reopening let’s move it by grabbing this little crosshairs down the bottom here it’s white on a white background which isn’t good I’m going to you see at the top here when we had the image selected we had imy stuff when I have the text selected wherever that is okay it is texty stuff and I click on this a here you can hover above them they’ll tell you what they do okay let’s go to text color and pick anything from your solid colors I don’t mind what color it is right now we’ll do colors properly later on as well how to pick really good ones for a brand for the moment pick something that you can see against the background I’m going to make mine bold I’m going to make it bigger you can use the little plus here to make text bigger it’s loads easier just to grab the side like we did the image the right hand corner and just drag it up okay and go reopening again we’ll cover text properly I just want to get something on the page all right one last thing that I forgot to mention after I finish the video I’m back um if you’ve got an image already on the page we looked at how to check the licensing of something in the elements panel something that’s already on the page just right click it and go down to info and you’re looking for this eyeball oh sorry the eyeball the eye Okay click on that and it’s going to tell me I get to use it commercially and I get to use it um for my social media here you will find everything in canva comes with that kind of default level okay it’s only when you get into some stranger use cases we might have to dive in and check a little bit more about the licensing okay but generally everything you find in canva you can use for your job or your school or your personal projects for your business but again I’m not a lawyer actually not again I didn’t say it but I’m not a lawyer double check the fine print have it checked by a lawyer if you think you need to but normally everything you find in Cana at least find the elements panel will be something that you get to use all right all right that’s it I will see you in the next video hello in this video we’re going to look at cropping images okay watch this if I go into here you can see we have chopped out parts of the image so we can only see one part of the trees cropping is pretty easy there are some cool smart cropping features and some automatic leveling let’s dig in all right cropping um we might have stumbled across it already if you have an image selected and you use the dots in the corners you resize stuff if you use these lines okay on the straight part okay any of them it will crop it there you go now for a bit more detail if I double click on it or use this option here it doesn’t matter the crop button okay gets you into this mode which kind of looks a little confusing it’s not hit cancel or you double click on it you end up in the same spot it doesn’t matter which way you go what you’ll now see is the image inside the frame so if I click on the background okay I can adjust the frame okay if I want to adjust the image inside of the frame I want to kind of move it so that maybe the tint is lower okay I’m going to drag this down if I double click on it now I can drag the image inside of this box okay so I can do all sorts of stuff so with it selected I can rotate this image it will try and make sure that the image covers the whole frame that square there that window okay so it will get larger if you do rotate it okay you can rotate it over here you can rotate it using this option you can scale it by the corners in here you can only scale it so that it does not get cut off by the frame there are some automatic options if I hit Auto in this document it’s going to look at it and see whether it can find the horizontal plane okay the horizon line that’s what I wanted okay so yours it might work give it an auto a go to see if it lines it up and crops it and rotates it try the smart crop smart crop will try and frame your image okay and try and fit it all in let’s go for something bigger and go to smart crop okay it’s going to crop it down to like H that’s what it thinks all the useful information in this image is yours will change depending on your image the one thing you might see that I don’t see at the moment is if you end up messing with your image for long enough the something called aspect ratio goes away so I’m going to click okay I’ve got my crop I’m going to bring in another image I’m going to show you a cool trick is let’s say we like this one the client likes it oh I flipped that one is you can’t oh it’s cuz I flipped it that’s probably why I bet if I bring back that image now and double click on it always wondered why it went away now we both know okay so this didn’t appear before okay so aspect ratio doesn’t matter if you like free form is we can just scale it how we want square is an easy s ratio it’s one along the top by one down the side uh for video let’s say going out to YouTube they 16 by9 okay so that’s that aspect ratio so that you know that this is the kind of frame for something that will you know be cropped perfectly for YouTube a thumbnail for YouTube or an image still that’s going into your YouTube video the opposite so 16x 9 9 by 16 is just a vertical one so this is normally your phone size so good for an Instagram story okay or an Instagram or a Tik Tok video kind of that portrait version typically a frame okay like a photo frame on your I don’t know above your fire that’s where I’ve got my photos is 4×3 h w get too far into it but that’s another thing that you will see that goes away turns out when you flip it I click done one of the things I’ll show in here is cu it’s not quite cropping but let’s get rid of that one is if I have it selected you’ve got rounded Corners okay it’s not very exciting but it’s kind of like cropping that’s the reason I’m throwing it into this video okay I’m going to have none there but just know that it’s there if you need it now this cropping works the same if you set it as the background so I’m going to right click it and say you are set as background and you’ll notice it’s crop things and you’re like oh how do I get the stuff back just double click it like we did before or use the crop tool and you can say all right I want to set the rotation back to zero okay and I want to just move it so that it’s a better crop for my background because it just takes a guess or it just sticks it right in the middle okay so you can do adjustments that way the last thing with cropping is often to kind of keep some symmetry we want an image I’m going to right click and detach it from the background I’m going to get my frame up in this corner here I’m going to resize it okay to kind of be full width and what I want to do is drag it and you’ll see that it will snap to the middle which is handy so you’re unsure what the middle measurement is just keep dragging it close to it and it will kind of like you see it’s locking it in there okay you can do the same with the height and the width okay you’ll see it’ll kind of like lock it in there I’m not sure what these extra lines are coming from there are new thing since the new change in the layout but here you go you can drag these things and get close to where you need it to be and it should snap now what I want to do for my one is I want to get it actually uh two 3/4 of the way down and you’ll notice that snaps as well watch watch watch whoop see kind of just goes whoop and kind of gets to there so it’s pretty easy to get pretty aligned inside of cber but Dan how do you crop it inside of a circle oo that is very interesting and we’ll do it in the next video cuz it’s a different feature but for now that’s it for cropping and I’ll see you in the next video hello let’s talk about frames frames are very similar to cropping but they’re separated out in canva into a separate kind of function so we’re going to put something in a circle then we’re going to put an image inside this kind of brush stroke thing let me show you another image you can just drag things inside of frames they’re super useful I’ll also at the end uh show you a little bit of document navigation for those of you who are maybe a little bit new to Cana and how it all works I’ll show you easy ways of zooming in and moving around at the end of this one but let’s get started with frames all right let’s make frames work so what we’re going to do is if you haven’t already noticed um watch this you can either there’s two options when you’re using elements okay this panel here that we use a lot okay if I hover over here it goes away comes back it’s up to you whether you like that or not okay if you click on it it stays open forever I’m going to click on it so it stays open okay you can close it down by hitting the cross up to you so what we’re looking for here is in elements we’re looking for frames okay you can either use these like little shortcuts these do change okay and you can scroll down scroll down scroll down stickers photos videos audio blah blah blah blah blah we’re looking for frames and we’re going to go to show all okay and there’s the frames they’re kind of like cropping but in canva they’ve kind of separated them out so let’s do a circle crop first so first of all you put in this thing basic shapes I’m going to start with a circle then I’m going to come out of frame so this little arrow here to come out of frames back into my generic everything elements um part I’m going to go to my photo see all I’m going to type up the top here looking for coffee what we’re going to do is we’re going to give away free coffee as part of the um a reopening so look for a paid or a free option in here I’m going to go for this one cuz it’s free I’m going to click on it and nothing happens basically it’s kind of just dumped it on the page but watch this if I drag it kind of somewhere near close to it it will jump in and it works very similar to cropping watch this if I double click on it you’re like o I know this there’s the kind of Frosty bit of the outside so I get to recrop it I get to rotate it we end up in the same place okay but you start with framing that’s a bit of a I don’t know it’s a strange one just click done and just remember remember to adjust the image inside of it double click it okay and to adjust the frame okay you start outside like you you know you’re not in here so come out and then you can adjust the size of it you can mess around with these as well okay if you need an oval okay I don’t want an oval so I’m going to hit undo remember your undo button up here or command Z on a Mac control Z on a PC okay and there you go that’s a frame I’m going to kind of put mine here and we’ll adjust it in a little bit let’s go crazy and add a border to it so remember the Border width I’m going to add this a border width I’m going to go to this color here my border color and I’m going to pick something anything bright again we’ll look at colors properly a little bit later in the course there you go and the next thing I want to do is let’s do another frame cuz frames we did a boring Circle there are some really cool frames in here okay to add a bit of excitement to our images rather than just a rectangle with an image in it so what we’re going to do is something new we’re going to add a page you can duplicate the page if I want two of them and let’s say I’m going to make adjustments I don’t want that so I’m going to go to my undo again okay back to one page I just want a blank page okay and what we’re going to do is go to our frames okay so let’s go here scroll down to frames let’s click the button frame it jumps to it in our list I’m going to go to see all and I’m going to grab one of these up to you experiment with a couple I’m going to grab I like the little scrubby one where’s the scrubby one there you go I like this one I’m going to click it once it appears out there I’m going to make it nice and big so I want to put text over the top of it a really nice way of just having something quite interesting in the background whilst having text over the top top okay is with it selected if we close I’m going to stop the search for frame okay I’m going to go back back back until I find photos Okay and our really nice search term in photos is abstract background we’ll just type in abstract okay and you will get interesting things that will be good for the background okay that you can put text over the top they’re just kind of like supporting Graphics I’m going to find something that’s going to support my camping well I’m going to use this I’m going to drag it in you see there we can add some text over the top of it but it’ll be interesting without it kind of being overpowering in terms of being able to read text over the top so now I’m going to go to text I’m going to go to Ed text box and I will add my quote in a minute when we get onto text but I guess I just want to show you frames and I wanted to show you a little hack finding abstract backgrounds we’ll do the same for the background background another handy one is if I go back to elements and I go to photos or I’m still in photos Okay I’m going to go to another one and go texture is another good one texture background I’m texture paper let’s do this one so pick any one you like I’m going to go you just something simple and what I’m going to do is right click it and say it as the background o look at us fancy another thing about frames is that if you want to get this image out you can select on it and right click it and say detach image okay and it pops it out and you’ve got your and you’ve got your frame separate from your uh image okay one other thing I’ll show you while we’re here so I’ve dragged it back in if I drag this off I’m like oh you just stay over here just stay over here just stay over it guess what that has gone forever that is one of the weird things about canva is you can’t work in the paast board hands up who and other maybe design U programs you end up working all the way out here on the sides you can’t do that in canva because they go away so I’m going to undo okay a couple of times till it’s back in one of the weird things is that you can detach an image from a frame but and if you know if you go inside of a frame it looks very much like cropping okay just like we did before but this image here if I right click it I can’t detach from frame or detach image I don’t know why but it’s easy to do for frames and lastly some basic navigation if you haven’t stumbled across it already you can use a sidebar up here I use my page up page down on my keyboard not all keyboards uh have a page up page down so you might have to do some scrolling with your mouse scroll wheel okay or drag this little slider other useful things is down the bottom here if you got lots of pages you can say I want to go to page two and hit enter okay and jump down to I don’t know be more interesting if you got page 20 you can drag the slider here okay to zoom out or zoom in depending on what you need now to move around in the document there used to be like a hand tool that’s gone away okay so they’re assuming a couple of things is let’s say I zoom in and I want to kind of go up a little bit I can use this scroll wheel okay and I can use this one here what they’re assuming is if you’re on a laptop you can use two fingers on the touch pad to move around that’s what I’m doing I got a laptop next to me or on your mouse you can use the scroll wheel and if you have a third button on your mouse not everyone does you can click hold and drag it around so there’s lots of different ways of navigating there’s an option for everybody the problem is is not like a universal one if you have got tips on your specific computer that’s a bit different than I explained leave those in the comments so other people can figure out how to move around as well um down the bottom here probably the most useful one is if you go to fit it will fit a whole page on your screen you can go to fill and we’ll try and make it as wide as possible and fill it all up fits really good obviously there are different percentages in here I’m going to go to fit another way for zooming in is hold down your command key on a Mac or control key on a PC okay and hit plus so along the top there there’s a plus and there’s also a minus so it’s command on Mac control on PC and use plus or minus last little bit of navigation if you’re like oh there was a lot in there we’ll just do it over and over in the course but I want to throw it in here early can you see down here there’s thumbnail view grid view let’s click on thumbnail View and that gives you a way of moving between the documents less of a scrolling okay and more linear okay left and right up to you which way you work I’m going to leave it as it was by default in this kind of like scroll option the other one is you can go to grid view okay and you can just kind of go all right I want to work on this one it’s handy when you’re working through a larger presentation cuz it allows you to reorder stuff I can kind of just drag things around kind of power pointy is you go back over there I’m going to go back out of grid View and there you go a little bonus at the end frames plus some basic navigation all right that is it I will see you in the next video hello a quick little interlude wanted to check on you see how you doing uh do you like the video is it good uh if it is like And subscribe subscribe that would be awesome um I make a lot of these long form videos so if you subscribe you’ll get to see more of it in your feed um the other thing is is that um this course here is only a small part of the longer canva course so this is like the first chunk of it there is uh 60 something extra videos that go on after this video or this kind of thing you’re watching here on YouTube so if you want to go further there’ll be a link in the description there’s more class projects there’s a quiz there’s certificates okay lots of class projects did I say that I did all right that is it uh I hope you enjoying the video carry on I guess or come join me in the full course Link in the description is he serious about a video called naming and saving totally am it is boring but also interesting o the Paradox we’ll cover the basics of saving then we’ll jump into how to name your documents we’ll give you some good kind of clear structure for those of you who still have Untitled 52 documents show how I do it and a lot of designers do it so join me while we try and make saving and naming kind of fun and interesting good luck all right first up saving saving just happens all the time without you asking even if you don’t name your file so if I got a file here in the top okay there is save I can click on it feels good okay but you can see all changes are already saved they just it’s constantly trying to update into the cloud it’s really robust there is a little visual cue here see this little Cloud if it doesn’t have a tick in it it’ll have a little arrow going round and around like it’s working okay and it’s trying to save but it’s basically just always saving every time you move something don’t have to do anything it’s saved if it crashes which it doesn’t tend to do okay it will be fine you’ll be able to reopen it where you left off it’s pretty magic the next thing is naming your file so up the top here mine’s called reopening I didn’t name it reopening it started off as Untitled okay reopening grabbed it from there it just tries to grab something from your document to give it a name so to replace the name which this if I click on it and head delete okay and click out of it it’s now called Untitled and how I name my documents is this this is the structure that a lot of designers use the one that I prefer and client name campaign project version so in here uh I work on multiple clients okay so I’ll put in my one’s Fox at the moment and I use hyphens to separate the different chunks of here just so that it’s easy to find later on I can find the client that I’m working on I don’t have to put the full name just something that I understand so Fox is the client the campaign that I’m working on is our reopening campaign okay and the next one might be the summer sale it might be launching that new product okay so put a little hyphen in the project name okay this one’s Instagram I’ll have another one with a very similar name I spell Instagram wrong Instagram gate then I put the version over at the end so Cent name easy I’ll have Fox you might be doing like I do a lot of work from my company bring your laptop it’ll start with bring your laptop or Bol okay and then the name of the campaign and then this one’s interesting cuz in other documents you might have Instagram Facebook like if you’re using Photoshop I would keep Instagram Facebook LinkedIn Pinterest all the different kind of like social ads that I’m making in the one Photoshop document you you can’t do that in canva mainly because you can’t have different size uh pages in one design so I couldn’t have like a horizontal long one okay I couldn’t have a US letter or an A4 document in here as well I have to have separate ones I’d have Fox reopening um maybe workbook if it was that us letter I’ll have another one that might say Facebook or Pinterest defending if the sizes are different now this one here V1 it’s pretty easy version k k I’ll send this off to the client come back get version two three okay just so that you don’t end it with this you’ve done it final new new okay so just start off with a V at the beginning a version one it’ll just make organizing your designs a lot easier you can name your specific Pages here as well so I’m going to call this one option one okay and then down here this one here is going to be called option two this will change depending on the document whether the versions or concepts or just page one and page two that’s fine too all the while it’s magically saving for us one thing is if I close down this tab here you can see get back to my home screen here and it’ll show me things see how easy that is then when I’m looking for Fox I can go up here and say all right everything to do with Fox hit enter and it’s only giving me my fox things here’s one I was practicing with earlier okay there’s my mood board that I used we’ll do a mood board together as well and there’s the thing we’re working on it just kind of cuts it all down through my designs and if I want to get a bit fancier I can go to reopening reopening okay and it’s going to give me all the reopening documents that I’ve worked on I’m going to go back to home okay and I’m going to go to here and and you can do it here as well rename it so if you haven’t done it and you’re like oh this one here called Daniel it’s not good you can click on there and change the name all right let’s reopening our well-named Fox our Fox reopening Instagram V1 yours is going to be different your client is going to have a different animal but there you go boring old saving and naming there are some different more advanced levels that we will cover later later in the course with folders and good stuff but for the moment that’ll get us going and even if you do nothing else your future self will be very happy about you actually naming things final final actually exciting stuff all right that is it I will see you in the next video for some actually exciting things see you there hello in this video we are going to upload our own images rather than relying on the ones built into canva we’re going to upload them I’m going to show you the official way and then I’m going to show you the easy way that everyone does let’s jump in all right uploading your own images there’s a bar here okay so click on uploads and at the top here it says upload your files okay and if you’ve downloaded the exercise files go and find the one called popcorn okay it’s in your exercise files let’s click open and you’ll see it kind of a little bar there you’ll see this like little upload graphic it’s pretty cool okay and then you just drag it on you can’t drag it into No Man’s Land cuz it doesn’t like stuff out here when you drag it into the document it often replaces the document I’m just hitting undo undo again I’m going to drag it so it’s kind of like down even though I don’t want it down here it really like images coming into canva it really wants to try and think for you okay that there is saying I’ll be the background you’re like oh I don’t want you to be the background undo I want you you to just click it once and it’ll just appear in the middle going undo that again and let’s use the little dotted lines to delete them if you do need to move them and what you’ll find is there’s the official way using the uploads I’m going to close down uploads what you tend to do is I just open it up in the finder whether you’re in a Mac or a PC I don’t really need to add all three but let’s show you I’m going to drag all three of them into my document what will happen is can you see they just appear they appear you can see they’re uploading there they go the official way but it’s easy just to drag them in into the file okay so I’m going to get rid of all of them except this and I want to switch out you for that one there okay coffee now is going to be a free popcorn day cuz popcorn is cheaper for the reopening we’ve worked out we’ve got a cafe quote in it’s really expensive I’m going to double click on it I’m going to say you you here you go it’s my popcorn you’ll notice I can’t kind of move it in because there’s not enough Edge on the side here we look at expand later on which you can kind of fake some background but for the moment that’ll do there used to be limits on uploading IM in the free account that seems to have gone away that might come back it was pretty hefty though so it was fine all right that’s it uploading your own images do it the official way or do what everyone else does and just drag them onto your document either way that’s it I’ll see you in the next video hello in this video we’re going to look at way to get free images that you can use as part of your business for your client for your class project for your teaching resources that don’t get you into trouble and that don’t cost any money main two places is unsplash and pixels let’s dive in let’s have a look um I’m going to go into elements I’m going to go down to photos and let’s say that instead of camping you got a tattoo studio from your random project generator we know that Crown is paid and no Crown is free but commercially usable where did they come from uh let’s look at tattoo let’s go to the little dotted lines this one here okay come from a site called pixels very common for people to use images that came from pixels okay it was shot by Brit Brit sales sales anyway Brett decided to share his photograph on pixels okay for free for people to use and give people the rights to use them okay so pixels is a great place let’s have a look at one of these paid ones let’s have a look at this one this one’s come from giddy images giddy images have licensed this for canva okay and is part of your paid Pro account which is a little crown that let you use it but you actually have to pay for it money is exchanged hands between canva and your subscription and giddy images giddy images are great images they are royaltyfree so you don’t have to keep paying for them you only have to pay for them once and by paying for them it just like paying for your pro accounts all wrapped up in there you don’t have to pay for them separately so pixels is a good place let’s have a look often it can be easier just to go straight to pixels to search for images because the problem with the free account in canva is that it doesn’t allow you to filter by paid and free when you get the paid account you can weirdly okay they might change that have a look if you’re in the freed account if you are in the free account it’s easy just to go to pixels.com okay or unsplash some of them crossover between them some of them are different I use both of these places they just have a different curation of images you’ll find some that are on unsplash and some that are on pixels there is probably 20 other good places to get free images from I know these two so that’s why I’m sharing them I like it in here tattoo okay and you will find every image in here will be free unless sometimes like this one here that’s an ad okay for a company called iock who will sell you images they’re not very expensive okay and there’s my tattoo ones you need to go and double check the licensing but you’ll find everything on pixels that’s not clearly an ad is free to use okay and unsplash has lots of free stuff I type in tatto the only thing you need to be care not be careful of you should potentially pay for images you know photographers taking their time there are images that just can’t be got but sometimes we need free images so you see this little plus one here anything that is plus is something you need to pay for they’re very inexpensive okay whereas this one is not okay doesn’t have the little plus next to it so just have a look around free free free free not free you find the ones that have like a really serious composition like man the lights the golden hour it’s every likelihood that this tattoo artist is not actually doing any tattooing they’ve just been set up for this composition to get something really interesting one of the handy things for both of these sites is orientation you can say I want portrait stuff if you’re working primarily on social media it’s really handy to have this kind of like vertical format okay or portrait to get started rather than trying to do some weird cropping later on all right those are two really good places unlash pixels if if you’ve got one you’re like oh I can’t believe we didn’t talk about X okay not X the Twitter but another website that you really like leave it in the comments and other people will see oh one last thing is let’s say you do find this one you’re like oh this this cool if I click on it okay you go inside of it I can download it for free this you can download a small version or a big one or original size sometimes these things can get massive okay can be really big you might get one that’s an appropriately sized up to you okay I know that my Instagram post is I think an Instagram post is 1080 by 1080 okay so 1,080 wide by 1,080 high so I could use this but I have fomo so I end up getting the big one anyway and just squeezing it into my Instagram post anyway all right that’s it that’s how to get free images for your canva project hello let’s talk about workspaces what is workspace it is the area around your document that kind of helps you build it okay it’s the space that you do you work in the weird thing about canva it took me a little while to realize and kind of helped me when I did figure it out that’s why I’m sharing it with you is that when you start with a Instagram post it looks like this but if I switch to a document it looks different what there’s H1 and H2 I can’t find that in canva how do I turn it on you can’t I made this other whiteboard document here what are all the dots this one here has video editing canva is a huge big tool that can do lots of different things and the workspaces change let me show you a few of the different workspaces just so you get a sense and don’t get lost like I did when I got started all right we’re all quite used to now the uh social post VI view everything looks like this let’s open up a few different other ones so let’s go back to the home screen let’s create a new design and basically they’re grouped over here you can kind of see these icons docs whiteboards presentations Etc these all have their own workspaces some of them similar some of them quite different let’s look at say docs we’ll create a doc in this um course okay now a doc is basically just a word document it has a very different view can you see this one versus this one lots of the elements are the same templates Brands they’re all still there but if I close these both down what you notice is there’s this menu along the top here it gives you kind of more like a word dock style kind of uh tools same over here it’s all very word docky close it down you scroll it breaks it into Pages let’s have a look at another one let’s look at something that’s quite different create a new design we’ll do whiteboards as well let’s grab this one his whiteboards are quite different look at that so different okay I’m going to close this down it has all these dots and guess what it has like an Infinity kind of background you can create things Forever on this document and no menu along the top telling you what kind of words to use you know and styles and stuff like the word doc let’s do one more let’s do a video one cuz that has a very different uh look as well let’s go down to videos let’s grab video and what you’ll notice is you end up with different stuff you got like a little timeline down here instead of pages and if I add a video let me find a video this one you end up with different tools you got like uh editing tool okay so the reason I show you this is that when I first started kind of using canva I’d be like why is their version so different from mine why don’t I have that button why do I have this extra button it was because there are lots of different formats here in CA I want to give you a sense of this early on I didn’t want to be the first boring video but I feel like it’s interesting to know important to know there’s actually different ways like the interesting thing is that if I’m in this word dock style here okay they call it a dock inside of canva I can’t get all that video editing stuff okay it’s a different format okay so what ends up happening is if you end up the wrong thing you’re like you start designing in this whiteboard mode that goes on forever and you want some of the video stuff you have to select copy into a different document you can’t like change your workspace can’t say all right enable video features doesn’t work like that all right so that was kind of a revelation for me when I was getting started with canva their actual workspaces are quite different um sometimes you can copy stuff between the two and sometimes you can’t like this stuff here that we’ve created if I try and grab all of that as a group and I copy it for some reason the doc won’t allow me to paste that I can bring in the image separately the text separately some things copy some things don’t but the workspace changes quite a bit the other part of the workspace that changes is the side here can you see I’m in this this is the one we started at okay so I’ve got Design Elements text brand uploads draw projects and apps these things are only here because I’ve used them in the past you won’t have any of these basically we’ll look at apps later on when I add an app okay or go and find one that I want to use it just puts it over there for easy access and you can’t remove them I tried to clear them out before I started the course wouldn’t freak anybody out but but didn’t work so there you go see this line here that line is like stuff that’s normally part of this you’ll have that anything that’s below this is unique stuff that you’ve used and we’ll explore it later on but let’s look see that line there anything above that if I go to my dock version can you see there’s that line there it got rid of you can’t do drawing inside of the dock so all these tiles on this left hand side are unique for the workpace as well can you see I mean this one look what else was new I think this one is very similar the video one very similar again you’ll find different tiles different workspaces for the different kinds of projects you’ll be creating one last last thing get on with it in is if I go back to home and I create a new design and down the bottom here it says more you just get a sense of the scale of things that you can create in canvas so let’s go to I don’t know personal event planning just look at how many kind of things they’ve thought of do you need a t-shirt you can do it inside canva design it and then print it from canva it’s amazing do you need to create a name tag swing tag for somebody they’ve got a workspace and all the tools that you need to make that happen and a bunch of templates it’s very cool anyway I wanted to share that because the different workspaces freak me out a little bit at the beginning until I realized ah they’re all kind of different see these little icons here they all do something quite different so they move cber around and make it do different stuff and you can’t change it you can’t just say all right I’m in presentation mode switch it to video mode you can copy and past from it kind of but you can’t actually just switch up the workspace to be give me all those tools all right they get it in all right that is it I will leave you with that I hope that was helpful a bit of a revelation okay one last thing before we go is if I hit the stripy lines here okay brings up this this is kind of like your Universal finder allows you to create new documents work on recent documents this changes you can add favorites to it but you can close it down as well so if you click on this instead of file okay file gives you more this document settings if you go to this gives you more kind of canvas settings back to this home kind of document but kind of takes a chunk of space you can close it down as well there you go that is it I will see you in the next video Hello friends we’re going to draw rectangles we’re going to draw circles we’re going to put ticks inside circles then we’re going to look at how to adjust layers and we’ll look at the really cool layers panel all right let’s jump in before we get started I’ve got to show you something by accident because I actually deleted uh from the last video I created a whole bunch of empty documents I deleted them close it down when head Lun come back I’m like uhoh lost the lost the thing we were making okay so if you have deleted it by accident go to home okay and you can go to trash and then there it is there I can go to this and I can say restore and hopefully now I can go back to home and there it is and I can open it up uh we couldn’t say you design let’s click reload all right we’re back carry on with the video okay so we came here before we deleted things to add our rectangle Inner Circle they’re pretty easy under elements they’re all called shapes no kidding Dan okay there are lots of shapes if you go to see all so elements go to shapes a bunch of them let’s add a square also can be a rectangle watch one of the defaults for all of these shapes is that can you see there’s a cursor flashing in the middle okay you can put text in the middle of them you can leave them off I want them off in this case okay I’m going to have it off I want it kind of Manning this area down the bottom here this is the kind of look I’m going for okay and I want to have this kind of there oh but that is below it gives me a really good excuse to show you the arrange and layering now we need to change that color G is hung in a pick just a lighter color for the moment we’ll do colors properly just pick default colors for the moment white even okay and default colors I’m going to click on this click on them I’m picking anything that’s going to go good anyway now we need to look at layering CU this is too far behind that so we’ve got a couple of ways of doing it you can right click something go to layer and send it to the back or backwards so there’s two of them okay they’ve got shortcuts depending on how often you’re using canva okay I often use this one very very often and I don’t use that one okay I just smash away at command and the square brackets that’ll be control square brackets on a PC square brackets are often on a cordi keyboard up next to the P key okay so you can hit backwards there you go and if I go layer again backwards again it’s going to go behind so I use that quite a bit I use the shortcut command or control on a PC and just use the the two brackets one moves It Forward one moves it back and I can just keep going forward back back back so I find that super helpful let’s do a circle okay oh click on a circle it gets added pick a color any color as long as it’s from the solid colors and same with the circle if you don’t add text you can add it later on by just double clicking in it and we’re going to go May 1st is going to be when we’re going to do this opening okay we’re going to put that in there I’m going to

    pick a Big Font don’t worry too much about the font style at the moment we’re going to do a big section on how to pick good fonts for a design for the moment just picking that I’m going to rotate it a little bit okay cuz I want the text to beot rotated and what I want it to do is I want it to pop underneath this okay but above the image I could use the shortcut but I want to show you this position so I’m going to click position I’m going to go to this one called layers so AR range is kind of like what we did before move it forward move it to the back okay I want to go to layers cuz it’s quite visual can you see it’s saying all right that’s at the tippy top you can tell it’s at the tippy top cuz it’s above everything so you imagine you’re a bird looking down you see reopening first then this is on top of that then the May first is on top of this image which is on top of theed rectangle you get the idea okay so if I want this okay to be below the rectangle I can click hold and drag it and you can see it kind of smooshes around and you’re like oh I wanted to go in there and there you go you get in the right position okay sometimes that is more visual it’s really useful when things are a little bit more confusing this is pretty easy layout so not terribly hard to go through and use that shortcut to move it back and forth but there’ll be lots of times where you’re like oh I just want to drag it in the right place so where we do it is have nothing selected or something selected it doesn’t matter oh you can’t have nothing selected selected have something selected find position okay and if you can’t see position that’s a good point my screen is really big so I can see quite a few of these uh adjustments along the top here but if you have a really small laptop look position goes away how do we find all the extra stuff that’s not up there you remember hit the little Double Arrow okay and you’re like all right there’s position then we can go from arrange to layers so there’s a couple of ways to get there you might see it if your screen is big enough and it just has a position there otherwise hit the Double Arrow give yourself some more space if you are dealing with a small screen and you’re like all right this is not fun it is Tiny just make sure that is also closed and at the cross so you can kind of work on this and when you’re finished with this close it down you get all the screen real estate I’m going to go to my big version scroll up a little bit there you go that’s how to add rectangles and circles put text in them rotate them and play around with layers remember that shortcut sheet that’s in your exercise files print that out it has things like the layer Heights in there it has things like the move forward move back with the different layers that shortcut we looked at which is command square bracket or control square bracket on a PC or you might find just right clicking stuff and going to layer and moving it back and forward oh you can jump to show layers there you go all right I’m just going to reorder mine a little bit and then I will see you in the next video hello hey in this video I’m going to show you how to export a PNG or a jpig uh from an Instagram post I’m doing it this early in the course so that you can submit class projects as you go along so I’m going to show you how to do it it’s pretty easy but you can also use this exact method to then download this image email it to yourself and then put it onto Instagram pretty easy let’s jump in I’ll show you how to do it all right to download them let’s go up to first of all I like to grab the name that I’ve called the document and just copy it so select it all copied it I’m going to go to share and I’m going to go to download and then I’m going to say what file type doesn’t really matter jpig or PNG they do put some restrictions on the free account on like how good a quality jpig 80% is good if you crank it up to 100 it says hey it’s a pro feature it’s not going to matter for what we need especially for the class projects and generally to go out to things like Instagram as well it’s going to be perfect uh we’re going to stick with PNG just use that now we’ve got two pages I want just the first page so I’m going to actually turn them all off except for this first page here and I’m going to say download okay I’ve made a folder code export so I’m going to put it in there cuz I’m good okay and this is my V1 the very next one I’m going to um export is going to be V2 V3 Etc okay that’s why I copy and paste the name let’s click save and we have a PNG on our desktop there it is there’s my Instagram file ready to upload as a class project we’ll get more and more nerdy as we go along basically you just need a jpig or PNG and that’s all you need to do but we’ll learn more tricks as we go along all right that is how to get a JPEG or a PNG out of canva let’s get on to the next video all right what is this class projects what is class projects they are not homework they are fun exercises that you can do throughout the course just to get your skills up and so that you get to build something that is kind of alongside the course to work on your own stuff practice your skills and so you have something the end that you can put in your portfolio watching something’s good doing something yourself is even better and you’ll learn it better so what is the first class project basically it’s what we’ve been doing so far plus a little bit of something else there okay so let me go through what the requirements are so first of all if you haven’t already go to random project generator okay get yourself a business and something that they do okay mine is Fox camping and outdoor don’t you do that do something else okay there’s plenty of them that gets generated there and then you’ve been asked to make a single Square Instagram post and these are the things that I want you to include okay so two images One image is a background give be a background fully or like we’ve done I want some sort of cropping going on basically I want you to practice your cropping okay the second image I want it in a frame okay I’ve used a circle you don’t have to use a circle but I want you to put it inside of a frame to practice that so two images one kind of a uh hitting have reopening okay I don’t want you to pick fonts at the moment just use canvas Sands that is the most basic of the fonts okay don’t change it you can see there I’ve gone and added bold and then not bold there I don’t know why I T azed it don’t worry about that we’re going to do fonts properly in a little bit I just couldn’t help myself okay but don’t go spending time on fonts we’ll do that in a bit okay so add the reopening heading I’ve said all similar you don’t have to say reopening something that kind of says the same thing very boldly and easily next is shapes I’d like two of them okay one is colored box and that is just going to be the basis for our hitting to go on top of it and we’re going to add some body text here kind of some call to actions come join us for our reopening we’ll do that later on but just a big colored box and another shape okay so that’s the square shape and that is the circle shape um and I want you to go through and add the text to this one it’s kind of one and the same you don’t have to rotate yours but two one colored box to the background and one that has the data the reopening okay have the name of your business as well somewhere I’ve put mine at the top in our square shape that has text in it okay it’s kind of all joined up there put it somewhere I don’t mind where it doesn’t have to be in a box just have the name of your business I want you to experiment with layering show me something in the class project like this where something’s above and below just so you can work out positioning and layering what else don’t worry about colors and fonts at the moment we’ll do those properly to stick to the basic colors so in here I went colors just stick to the default solid colors for the moment I keep calling them basic colors but just stick to these for the moment we’ll get a lot better with color as we go through but we kind of break it into sections next is to name your document like we did earlier client name campaign project version it’s this thing up here okay and then I want you to export a PNG okay export an image I don’t really mind what kind and then upload it to the class project section on this website it’s how yeah we can work through the class project you’ll see these throughout the course these class projects and some of them I’ll get to share more widely later on I’ll get you to share in social media and ask for feed feed back for the moment though was kind of boring old time of just getting up to this point okay there’s a lot to do especially if you’re new but we’re probably not ready for Creative feedback from anybody we’ll do that a little bit later on as well once we start picking fonts and colors and doing our own compositions but do it like this is if you decide you want to do it kind of like this way and try and do something interesting kind of over here instead and lay it out this way I don’t mind it’s more about practicing the tools okay you can copy me exactly in terms of the layout but pick your own imag use your own brand and pick your own basic colors no they’re not basic default colors there you go now remember not homework but I can tell you the people that do better at learning some of these projects is the people that follow along with the class projects it helps syns it in even you’re like oh that’s kind of easy I don’t need to do that do it you’ll bump into problems you’ll fix them you’ll get better and it’s fun we’re going to build something together all right that’s it that is the first of the class projects enjoy and I’ll see you in the next video hello hey we’re going to go from boring uh basic colors that we picked so far in this course to ooh this version with some nice colors show you how to mix them make them brighter pick different Hues and then we’re going to go through and pick our colors that are taken from our images which is a great way to get started with color we’re also going to run into a big problem towards the end where I can’t make something work and then we fix it together and I’ll try and pass it off like it was part of the course but really just got stuck but we fix it together all right let’s jump in all right so we’re going to adjust the colors on this option one we did in the class project uh so let’s go mess with the colors you’re thinking hey it’s been ages picking colors I don’t want to mess with them I did tell you not to but you did it anyway didn’t you first of all let’s have a look at um one of these boxes this one here remember is a rectangle with text inside of it they’re kind of one and the same so you can adjust the text color and the object color okay so they’re separate now with this color panel open you’ll see document colors that’s anything that’s being used on any of the pages will appear in this list this will get longer and longer brand kit will do later on when we build our logo let’s have a little look up here so let they’re actually different so you can see there is this no color option which you don’t have for text okay but you do have for a rectangle and all it means is I’m going to just click on this and it has no color there is still text in there obviously okay but there is no color I’m going to undo that mixing your own colors is quite important that’s what this little guy is here so click on him okay and the way the color system works is you can drag this left and right okay this is the Hue okay so drag the Hue slider back and forth till you get it in the zone that you want and I’m just going to pick a kind of a greeny blue actually that’s what we were at let’s go an orange color okay and then in here you drag this around so this is more what’s called saturated so more and more color whereas this way here lowers the saturation so it’s less saturated color it’s kind of the right color okay and then up and down is how dark it is light version Dark version saturated not saturated you don’t really need to know those terms but but just get a sense of dragging it around the other nice thing you can do in here is you can start pulling colors from your images or from anything really grab the eye dropper let’s go again select this click click on this color swatch here open the color panel go into a new color let’s grab the eye dropper tool and let’s just move around and you’ll see it’s kind of like a zoomed in version great for pulling colors from images you can see we’ve pulled that yellow from the popcorn okay can go back to this one and go all right I wanted this kind of like purple out of here and once you’ve done it you’re like o I like the color but I want to change the brightness so all you do is drag this up up up up up up okay so it’s the same color okay but it’s just a brighter version of it want it to be more saturated right right right right right less saturated you get the idea the other thing you might bump in to is you might get this called a hex number the hex number is the way to describe this purple here okay it’s this bit of red mix with this little bit of green which is the two numbers here and then the last little bit of blue red green blue make up this color once you settle on the color you’ll if you work for a brand long enough you actually start remembering the color or a corporate brand guidelines you might have got from a client okay and you can paste it in there that’s the one that I use for bringer laptop okay for the green so you can paste it in there if you like but at this stage we’re just going to click and drag it around and pick a color that you like then just kind of Click out in this area here to close that all down if you have a circle with say a line around the outside so I’m going to add a border style of this I’m going to crank it up a little bit you can see I’ve got a color for the inside a color for the border and now I’ve got a text color all right easy undo undo I’m going to get rid of my border one of the nice things about starting with a brand is you don’t often have a really clear brand guidelines so we’ll get through that a bit more specifically on how to pick colors to represent a brand when we get to the logo section but for the moment we’re going to let the image drive a lot of the colors that we’ve used you might have seen it already if I click on this uh rectangle in the background go to my color you’ll see photo colors so it’s gone and looked at this image here that’s on this page actually it’s looking it’s looking at the popcorn which is not exactly what I want I don’t want to pull the colors from that popcorn okay I’m back you didn’t even know I went but I spent the last 15 minutes trying to work out a problem um so I want to leave it in here in the course cuz these things happen watch this I want to change the color of this I can pick from the popcorn but what are these great out ones here that I can’t really pick okay and where is this one in the background cuz that’s really what I want to pick the image colors from these kind of purples and oranges but it’s not even there so I tried to uncrop it I tried all sorts of things I had a look on the forums and other people having the problems and there’s not really a solution but I worked out a kind of a workaround and I want to leave this in here just because these things happen Cana is always updating always changing it’s probably going to be long fixed by the time you get to it but watch this if I add this image now and just kind of like move it over here cuz I’m not really using it I just want to pull the colors from it um so with this box selected grab the color you can look there’s my little image there let’s got rid of the gr out ones and I can now go through and say all right I want to pull colors from this image and the cool thing about that is that it’s looking at this image and pulling colors from it and often you can kind of match them a whole lot better okay you can kind of get everything to kind of sit in nicely when the colors that you’re using and the fonts and the boxes are all pulled from the kind of like image you’re using especially if this image is quite a large part of the design you can see here already getting good colors it’s not picking the purple it’s just decided the colors that it wants to pick so what I’m going to do is use these but also grab my eye dropper tool okay so remember into the mixing own color eye dropper I want to get that purple out of there and then I want to go in and just make it a bit brighter and a bit more saturated okay so that I’m starting to connect all these up to the image I’m going to get rid of this now actually I kind of still want it okay so this is a bug in a workaround it should pull from it and it has done for many years okay so I’m just going to leave us here and we’re we’ll delete him when we’re finished with him ignore him and one of the nice things about pulling colors from images is we we were quite um specific that way you know we went all right pick that color from uh you know one of these ones here what we can do is we can be a little bit more I don’t know let canva do the work okay especially if we’re new to picking colors we just going to click the image here okay and we can right click it and we can say I want you to apply the colors to this page from this image Co just went through and kind of recolored everything I can go back into it and say I’ll do it again you see it’s got this like International Shuffle it’s basically the same button but it’s going to go mix them around again and the good thing about it is that it’s not just picking random colors it’s clever enough to be messing with the background to be picking cuz they used to be white right now it’s this color they’ve picked this uh lovely Navy here there kind of gold out of the image and there’s a really good contrast okay so the accessibility of this ad okay really nice high contrast so it can be read clearly against the background I really love starting with the image and letting that drive the color col scheme that you using you don’t have to stick with it it’s just kind of a suggestion and then you can go through and say all right I like that one but I also want to maybe reuse it up here I’m going to say you I want to grab the document colors okay and there’s that kind of golden brown down the bottom there they want to use and now with a text color I’m going to say you are too light so I’m going to use that lighter version down here or maybe just go straight to White all right so that’s the basics of colors we’re going to go through there’s going to be a level one okay which we’re going to go through now of colors and then we’re going to go through a level two later in the course especially when we have to start picking like brand colors have to have meaning or at least understanding of why to pick different colors and why not but that’s later in the course for the moment look at us we’ve done some cool colors derived from the photograph we got some basic colors going all right that is it I will see you in the next video hello in this video we’re going to look at something called Styles in our design template basically it’s a way of finding other people’s font and color combinations okay and experimenting with them figuring out what might work for you it’s a great way to get started with color and fonts and it’s really interesting to understand how canva Works in terms of how it does combine some of these things fonts get mixed with color palettes which then become font combinations which are called Styles which are mixed into templates confusing don’t worry we’re going to go through it you’re going to be a style color palette font set master he’s making it sound hard actually it’s not that hard let’s just get into it all right so wherever you’ve gotten your option one kind of color scheme let’s duplicate it here just so we can compare kind of versions that we’re making and so we’re going to duplicate this page this icon here okay and at the top here we’ve got we’ve got two option ones so we’re going to have a colorway a okay and a colorway for B okay two different ways of having color uh let’s have a look at the second one okay what we’re going to do is just click on anything in here just to kind of let Cana know that we’re messing around with this guy and then we’re going to go into our design so we spent a lot of time in elements and we will in this class design wise we only really used it for templates you know it’s fine to start with the templates perfect it’s great way to get started I end up just making my own stuff quite often what I do use under this design tab quite a lot is the Styles option especially when you’re just getting started and you don’t really have a real good sense of color and font and things like that so templates let’s go to Styles so what are Styles templates are colors fonts and images layout kind of like things on the Page Plus the colors and fonts Styles is just the colors and fonts bits that’s the part that I really like so what we’re going to do is I’m going to click on it so it stays out click on Styles let’s explain these ones so there’s kind of three parts to a style there is font there is color and then there’s font and colors that’s these combinations clearly then okay so if you just want to pick colors click on this if you want to adjust the fonts and colors click on this if you just want the fonts just here get the idea okay so I’m just scrolling down a little bit let’s just mess with colors for the moment we’ll dive into fonts before we finish let’s just click on the first one what does it do look at that that versus that it’s not pulling it from the image but it’s still a pretty cool color combination right like this lighter color it’s kind of like Sultana wine color it’s very cool let’s click on the next one okay and I’m going to hit let’s go to see all so color pets see all and let’s just click on a few of them Let’s Go Crazy let’s click away and it’s amazing cuz like even like I don’t know I’m a pretty experienced designer and often I get trapped by the same old font same old colors so it’s really handy just to go bam look at me I never picked anything that bright the other nice thing about it is say that you really like that one see the little arrows here that’s our International Shuffle sign again click it again and look it’s going to keep trying to mix them up to get them in different color combinations and it’s just really clever at keeping the contrast nice so I can still see the text on the background and when you’ve got one that you kind of like you can say all right I like that one but I want this to be the yellow so I can go into select on the box click in the text bit okay and you’ll see that this has been used somewhere on the document that one or let’s click on this we’ve got our sweet skills we can say I want to click on this but I want the ey dropper I want to pull it from like this background color being used here was that the same color might have been the same color okay but you get idea so color paletes are really handy preix set of colors that you can use up the top here there are some like these pill buttons here okay you can say give me all the vibrant ones give me all the Bold ones you can type in here like let’s type in summer there’s not too many I don’t know this will get bigger I bet you if you type summer and now you’ll get more than just three okay but um that’s a handy way of working as well you hit the little cross to close it down let’s go back so the little arrow here okay to come back to Styles okay so there’s the top going to come down come down so we look the color pellets and there’s uh font sets Okay we’re going to go into fonts really deep when we pick our logo but for the moment though it might be really nice just to go all right give me some different fonts and it’s going to go through and there’s there’s kind of three sets here there’s a heading subheading and a body copy and just click on them and you’re like oh I like that one I like this one okay oh make various noises when you you know that’s how you tell if you got a good one or not don’t like that all caps but get a sense for some fonts here we’ll do fonts in the next video but let’s just click on a few of them it’s really nice to see some combinations that are outside o I do like that one gaggling that’s what it is and yeah oh I do like this combination one two three different fonts so we’ve worked out color palettes are premixed kind of color sets and same with the font sets and combinations is both somebody’s gone through and said all right these colors with these two fonts would look pretty cool okay if I click on this it’s going to do the same thing okay it’s a combination of those two so for me often I will just be picking this separately from this cuz I get quite specific about the color and the font look but when you’re getting started doing uh Concepts okay the combinations is a combination of both so if I hit a template I’m going to add it as a new page okay what it’s done is it’s gone through it’s given me some physical videos and images but it’s also given me a style and that style is made up of this combination here of colors and fonts all right so I deleted my template I want to show you one last thing before we go is that down the bottom here okay there is image pallets okay so we just access it a different way there was loads of ways of get into the same place in canva okay so I’m going to click on something in here and then down here you can see it’s pulled a bunch of colors from this image and I can click on them and say yeah you then hit Shuffle Shuffle Shuffle Shuffle shuffle oh this good doesn’t really pick the purples out of there but hey it’s the same thing as going in the back it’s the same thing in here as selecting on the image right clicking and saying apply colors to page okay and then going back in here and applying Color Shuffle okay same same but it actually might just be easier over here all right hope that was useful showing you how it all ties together fonts plus colors plus the combinations are all smooshed into styles that are used in templates he’s made it hard sorry we kind of got there right hopefully we’re there we’ll do it more as we go through the course and yeah let’s get on with that course hello in this video we are going to cover everything you need to know to get started with fonts and type inside of canva loads to cover let’s jump in all right H scroll down to the page that we made earlier okay with the kind of watermark on the background if you have haven’t done it just do any old text box it doesn’t matter okay I want to add a text box we can click on the text and click add text box I though just hit the T key okay the T key is a shortcut just to adding text box really common okay the one thing though is the T key doesn’t work if you’re typing watch this if I want to add the text box and I hit T you can see just types in the text box so I can hit escape on my keyboard okay or just click in the background and then hit the T key another text box I’m going to click off delete him and grab this one so um I’m going to get it so that I’m going to like we’ve done resizing right resizing text can be a little tricky when you can’t see the corners but you can kind of see there I can get in there and resize it still even though the box was quite small I’m going to resize it a bit I’m going to add some text okay so from our exercise files there’s a file in there called reopening quotes okay it looks like this um I’ve just given you some text to copy okay you can type it in doesn’t have to be the same okay it’s uh oh my God it’s really great this is such it’s the oh my goodness this is super good can’t believe the shop is so amazing in the redesign Ed whatever you like there are some examples there so the reason I want to show you sizing is like I quite often use this just to resize and that’s great for headings but when you need it to be a certain width okay covering this background weirdly right now little bug is there’s normally a little move icon there it’s gone away gone if I hit the T key see that move thing there that’s normally there it’s gone away from me if yours goes away I don’t know I betch it’s just a bug for today while I’m teaching if that ever happens to you you just click off and just kind of click and drag it okay you don’t have to use the move icon I’m going to get mine because I want it to be this width but I don’t want to resize it using this because I want it to be that width so what we can do is select all the text I just double clicked it sometimes you might have to Triple click it make sure it’s all blue and we can use this okay to make it bigger there is a really common shortcut okay it’s command shift and the greater than or less than key on a Mac on a PC it’s control shift greater than and less than I use the greater than and less than they’re kind of tied together next to the m key with your comma and full stop so command shift greater than less than control shift on a PC that’ll be in your shortcut sheet so I do that I kind of hold down the key I’m like looking for a good line break where it kind of fits nicely and reads nicely that’ll do so those are two good ways of resizing type you can type it in obviously couple of things I want to show you is that some fonts are really elaborate like this one here canvas SS the default has bold and italics and underline has all sorts of good stuff okay I’m undoing that if I find something else and I go over here you can see I was experimenting already if I click on this go back to here I pick something else something kind of looking uh come down and pick Britney okay oh I picked Britney and it yeah if I click on Britney okay and I select it here you’ll notice that this doesn’t have a bold or italic version you’re like oh come on just make it go bold okay so some font not not all fonts are creative equal some have bolts some are hallics this one has an underline very gross one but it doesn’t have these other two so just know that sometimes they don’t some of them just come as capitals as well this one here has uppercase okay and lower case some of them don’t some of them just have uppercase not going to cover every single one of these features but if you want to with this selected here I can go over here and I have a lot more of the text options okay we all know bold italic underline strike through put a line through the middle of it okay uh this one here alignment you just toggle so the moment it’s centered you go left align uh Justified right align okay and just kind of cycle through them all and I’m going to be centered cuz that’s the one I like bullet points the other one you will bump into is spacing Okay so in this case the line spacing here is quite you know this font Britney is uh let’s have a look it’s quite tight can you see these descenders that’s these kind of like they whip down the bottom here quite long and the ascenders so descend the line that it’s sitting on and asend the line which is kind of above it see this T’s quite High the G’s quite low it’s just this font you can see here they end up mixing together descenders ascenders so I’m going to have to go with this font and say all right buddy you need to be spacing and I can play around with the line spacing and go I probably need to drag it out to about there lots of fonts though will be perfect the way they are by default but you might end up adjusting them letter spacing okay not hard you can put it into negative okay I’m just going to get mine de back to what it was what was it zero that’s what it was Zero now the next thing we do with fonts is I’m going to have it selected I’m going to click on this the SE all and I click on the word Britney and I want to find the say filters I want to find kind of handdrawn fonts so instead of scrolling forever you have to scroll all the way to the top to see these if you can’t find them it’s cuz you’ll kind of scroll down a little bit either drag this up okay or use a scroll wheel or however you scroll get to the top and there’s these like little buttons here at the top so it show me only handwriting fonts please so it’s going to go through everything that’s available inside of canva and go oh here’s the handwriting ones you’ll notice some of them have a crown next to it so that’s for the paid people there’s plenty though that are part of the free account okay and it’s going to allow me just to kind of cut it down to these ones here now the trouble with some of the handdrawn fonts is they are a little bit hard to read you can see this one here is only uppercase there’s no lowercase version of it that is a nice thing you can do okay at the top here so I’ve kind of filtered by handwriting and you can type it in there it’s easier just to go through this little one and say display fonts heading fonts okay paragraph s sy just a quick little one uh we won’t go to much um headings Obviously good for headings it’s going to be a little bit more like exciting and bold okay paragraph is going to be stuff for your body copy plain boring stuff but very clear and easy to read and the only other two that I’ll talk about are Sans serif and serif serif are basically fonts that have kind of the old Wy feet let’s zoom in okay these are serifs see this little guy here he’s a serif that’s a serif the other one in there sand serif sand serif or Sans is Latin four without serifs so the serif font have the feet Sans serif without the feet so that’s one thing you will be looking at and we’ll cover more and more in this course but sometimes you want this more I don’t know formal style font and then if you want s serif it’s going to give you fonts that are a little bit more yeah don’t have the serifs more modern less old worldy but anyway I ended up finding one that I liked it’s called coming soon you can type in the top okay it was called coming coming soon I liked it it was kind of do I like it I don’t like it anymore I liked it when I Was preparing it’s too much comic sansy for me but I like it now but we’ll stuck with it now and so find your font one of the other common things when you’re doing text is you can do like let’s say that I type in my name Dan Scott I’m going to put a return Dan Scott is the speaker of this quote you can go in here and change the font and the size of of different parts of the text but it’s very hard to kind of control Dan Scott separately from this box so you will find in Cana is really common especially when we’re working in say an Instagram design is to I’m going to get rid of that and it’s really common to click off in the background hit the T key and just have it in a separate text box I’m going to type Dan Scot Dan Scot and kind of use that as a separate oh he’s back okay as a separate text box so that I can rotate it and then I might go through and say all right fonts I’m going to say not coming soon I’m going to say handwriting I’m going to find something that looks like it was done with a pen oh no that looks like it’s done with a pen but you get what I mean okay it is very common to have hings in separate boxes from your paragraph text which is separate from this one the other things is I really want to put a hyphen in here but I know it does default to trying to make hyphens bullet points so there’s a little bit of a work around but you can kind of do it it’s a little bit of a hack to try and put the bullet point in and then type another hyphen delete the bullet point that’s what I’m looking for I’m going to rotate this around I’m going to spend way too long picking a font you wait there oh didn’t take very long at all really liked that one looks like I did it with my brush all right another thing while we’re in here with fonts is that once you picked one you like Oh I like that can I use it over here you can so what you can do is you can select on it and you can say see this little H copy style or over here it’s the same thing where is it copy style doesn’t matter you’ve copied it from the thing you have selected now you got to rub it on something look rub it on there okay so have that selected hit copy and then paste it on something else where are you okay it’s going to pick the same font and the same size so I’m going to undo that cuz I like them how they were but if you do find that you’ve got a font you’re like oh I like that instead of having to go through and type it in every single time with the same font and the same size you can use the this thing here the copy style roller thing all right uh that’s going to be enough for fonts for this uh video we’ve covered loads here we’ll get more and more advanced as we go through the course but here you go I’ll see you in the next video hello it’s class project time uh we’re going to put some of our uh skills into action that we’ve learned over the last few videos okay we’re going to create this it’s a quote um so we’ve been asked by the client to say hey we want some Instagram Square posts with uh quotes from our reopening they’re made up for practice obviously in real life you’d have to use real ones but for the moment we’ve got some practice ones and here are the requirements so uh reopening quote make sure it’s Instagram Square post size that’s what we’ve been doing so far and the post must include and make sure you’ve got a frame in the background with an abstract image in it something that’s good and contrast against the text so this is quite light compared to the dark text I picked another one doesn’t read as well I’ll show you tricks of fixing that later on but pick something that has quite dark so light text can go over the top so you might have to go back and check out frames earlier on put an image in it okay so do that uh use the customer quote and the customer name I’ve got some examples down here you can use them you can create your own one it’s up to you I just want you to experiment with colors and fonts and kind of get something like this going okay and then I want you to do an option b so basically just duplicate the page like I’ve done I’ve made a second version and what I’ve done is I’ve experimented with a couple of things the main one I want you to experiment with is the design Styles remember we did kind of like this section in here so I’m going to wreck M an I so I’m going to click on it I’m going to go into design I’m going to go into Styles and remember there’s the combinations okay so it’s going to go change all the colors and the fonts or I can go through color pallets and fonts separately or I can pull them from the image I want you just experiment with a second version okay so you got two of them they’re quite distinct I want to undo mine cuz I quite liked my original one undo undo undo anyway so you got two options to go back to the client with the other thing I’ve got in there is to experiment with magic R so I’ve got the same qu see Kudos on the redesign I can click on this um now at the moment this is free for everybody you might want to check this might be a pro version later on um magic WR is quite useful I can click on this and say actually I want you to uh rewrite it make it more formal more fun okay it’s going to try and me it similarly in terms of length but it’s going to change the kind of tone of it you don’t have to use this it’s a nice easy way to kind of experiment with some AI some artificial intelligence obviously we couldn’t really use this cuz it’s not the actual quote from the client but we’re just experimenting and working with and just have a little right with I really like rewrite often like what I’ll do is I’ll type something out my English and grammar you probably already noticed in this course isn’t great so often I’ll just type in something that I feels like it’s right might be a hiding might be a paragraph and then I hit medite and go rewrite and it just cicks it more formal more fun I can shorten it a little bit it’s pretty amazing what it can do this will change a little bit they keep it’s quite new feature so they’ll keep changing the way it looks but have a little experiment with magic right if you’re on the pro count it’s not essential in this one I just want you to have you know more than one just something that they look different you might have to resize your text box and there you go so do the first option duplicate it I called mine option two so I got two option twos I got option 2 a and option 2 B so I’m going to go to the client with both of them and say which one do you like and then I want you to upload a screenshot of your two options so taking a screenshot of two of them is a little bit tricky I’m on this um not scroll view I’m on thumbnail view I’m on scroll view okay so click it so you’ve got um you can scroll up and down and then you can just lower this down okay till you can see both of them and then take a screenshot and upload that to the class projects so on a Mac it’s command Shift 4 okay and I can just drag a box around it and it ends up on my desktop that’s command shift M4 on a PC hold down the windows key and then hit your print screen some older versions of Windows you might have to double check what version you’re using if it’s new it might have a new version okay uh I’m using Mac in this but you’ll notice that if you’re using PC the software looks mostly the same except screenshots are different kind a PC I’m pretty sure it’s Windows key and the hit print screen and you should end up with that screenshot inside your pictures folder in a folder called screenshots on a Mac it ends up on the desktop big messy desktop and I want you to upload that as edited on the class projects uh yeah and for this one we’re going to do it slight different I want you to share on social media as well we’ve got a bit of customization going on yours doesn’t look like mine I’d love to see your two options so share on social media uh here’s my Instagram here’s my Twitter here’s the Facebook group or LinkedIn group it doesn’t matter it could be all of the places it could be just one of the places it could be none of the places okay if you’re like never sharing anything ever you can do that that’s fine but I do love to see people’s stuff and it is really handy especially because there’s lots of people doing this course so they’ll be able to see your stuff you’ll be able to ask for a little bit of feedback you can tell them just getting started in the canva course here’s the thing what do you think all right kind of feels like a lot but really I just want you to make uh a design okay and experiment with fonts and color then do a second one and start playing around with the design Styles just to get a sense of how those work and then share it oh one last thing as I LIF an example you’ll see they don’t really fit on the same page I kind of leave the what I would like you to make just so you can see it you’ll see this one up here okay that’s the last one this is this one here doesn’t quite fit on the page but get the idea I’ll put little examples as we go through so you kind get a sense of like is am I doing it right I don’t want to look like mine but the same kind of structure and I’ll have the content that I’m asking for in the words up the top here you get the idea all right I will see you in the next video he everyone let’s explore some of the text effects in canva and basically they allowed us to add things like Drop Shadows really good when we want text to kind of really separate from the background if it’s hard to read okay there’s some kind of interesting kind of cool effects and stuff you can do with type edible bit of excitement to your heading text all right let’s jump in all right uh first thing is I’m going to click on the little Zoom option and say fit um and scroll to the top I’m going to work on this first option option A1 actually it’s 1 a uh the very first one we did okay so what I’m going to do is the first thing you need to know about text effects is that they can’t apply to all text so this text here okay sitting on top of this rectangle has text effects okay this text that’s inside of a rectangle so we started with a rectangle we added text inside of it doesn’t have a effect so if you did want this to happen what you’d end up doing is with the T tool click t Okay you’d have a paragraph I’m clicking off moving it there then separately you’d have an element and you’d go get rid of photos go down to shape okay and you’d make these two things separately okay can you see the text is flashing in there that kind of works what we want to do up here but if we wanted to add effects to this we’d have these two separate things a text inside of a rectangle they are separate I’m going to delete you and delete you so we’ve got this one and what I want to do is have this kind of up the top I’m going to move this down the bottom okay I want this to kind of appear on the background image now mine stands off pretty well yours is probably not you’ve got a different brand um different font different color and double click on mine and kind of move it around that is less good do my rotation back to zero kind of get it up here is that worse yeah it’s getting a bit worse so T effects are really good for not just kind of like styly effects but actually making things legible especially when there’s text against a kind of a modled background click effects and you you probably don’t need me to go through them all okay a shadow adds a drop shadow and the one thing I will mention is Shadow and lift for me they feel like they’re kind of the same but they’re I don’t know H they feel different um I feel like this should be good Shadow and that should be called lift so lift is I don’t know what I call a traditional drop shadow can you see that kind of like you know the yeah the Shadow the drop shadow but they call it lift okay and Shadow is just uh it replicates the color that’s being used in the font okay and just makes another copy of it let’s zoom in okay this kind of helps it stand off the one thing about this is is it confusing it’s not once you get used to it so what happens is if I click none I’ve got all these options here okay if I click on Shadow what happens is all the shadow options open up underneath it and push this down so they’re all still here you can switch to splice you see now splice has kind of come up and showing me my splice options Go Back To None So if you are kind of just going and figuring it out and going oh wonder what this one does and you feel like you might have lost something just go back to none okay and it will clear a all off and then you can start again and go all right neon intensity they all have their own options I’m not going to go through them all the one things I do want to show you is some fonts do some weird stuff this one here what is this one called this one is called oh yeah gagin I’m sure there’s a better way of pronouncing that but some of the effects in this one let’s have a look at Hollow does some weird stuff so if your font’s doing some weird stuff it’s probably not the effects problem it’s the font it has some complexity that this doesn’t know what to do with and undo it I’m going to go back to this top one here and uh let’s go back to let add Shadow actually lift you see here you can play around around with like how well it separates itself from the background all of these just kind of like variations of it and one of the ones that are interesting is neon will wash out your color so if you start with let’s say black and I click on neon it kind of goes weird so what you want to do is start with a nice color okay so I’m going to go to my colors start with something vibrant and then or not that vibrant um and then go to my effects and then hit that and you’ll see it kind of I don’t know works better when you start with a color last thing I want to show you in terms I’ll let you play around with the effects is one is this one here background that is quite a useful one it’s kind of doing the same thing but differently this one here is a rectangle with text in it this is a text box with a rectangle around the outside they’re actually quite different and well they’re not they look the same okay but this one here kind of wraps around the text and the cool thing about it is that it changes depending on the size of the text whereas this one uh is more of a frame okay and everything tries to fit within the rectangle anyway very similar okay that’s the only other one you might use is that background color or often I’ll end up just drawing a rectangle in the background cuz I want it to be a little bit wider than it is tall I don’t like the kind of like evenness around it I like my text boxes to often have a little bit of extra space left and right it’s not really a rule my rule okay and this one here has roundness I like to pull off okay and the color I’m going to adjust so they all have their own kind of options in terms of like what you might do in addition okay select them have a mess around with these they’re pretty easy to work through roundness spreads a kind of a weird word but it’s just like how far out from the text mied and do you want it to be transparent or Not O fancy you’ve all probably done it you click on glitch o do love a bit of glitching probably the wrong color for it but you get the idea that is text effects really good for getting text to pop off the background oh one last little hack before I go I end up doing this a lot so instead of using the rectangle okay and trying transparency what I’ll tend to do is turn it to none grab my shape tool okay so elements I’m going to go to shapes rectangle and I’m going to depending on what sort of size you want it to be endend up doing this so we’re doing a similar sort of thing but I get to kind of decide like the height and the width okay maybe it’s like this but you see I want it to kind of Tidy in on the edges here if you hold down option key on a Mac ALT key on a PC while you drag the corners okay the sides it does both the left and the right and say I want something like that remember this spread on the last one the height was exactly the same as the width of the box and then do something like this I want you to be uh black and then I’m going to close it down play with transparency this one here how see-through this it is and I find this is kind of a good way of cheating and like without it being a real obvious design element the text to kind of separate from the background quite easily one last quick thing if you have got effects already applied to something or it’s come from the template just select on it click on effects and it should open up with the effects that are applied all right that is it text effects in canva hey everyone in this video we’re going to do this we’re going to curve tiex around the top and the bottom of our little kind of badge here it’s easy to do let me show you how all right curving text is easy let’s grab the type tool so hit t on your keyboard and type in free popcorn okay I’m going to zoom a little bit and with it selected okay go to effect and just down the bottom here it says curve look done and all you do is drag this left and right okay so the more you drag it to the right the more curved it becomes okay and if you drag it all the way kind of back to this middle part it’s basically flat until if you keep going okay it curves it the other way around okay so it curves it from the top now a couple little tips for doing curve text is the first one is that you can actually drag uh my advice is the short answer is just use the slider I really want to it feels quite disconnected I really want to kind of mess around with it over here problem with dragging the corners here is that the font size changes but so does a circle and you end up chasing your tail going like I want the circle bigger but then I want the font smaller but then now the circle smaller they’re kind of attached so get the font size you want I wanted at about 20 I’m going to type in 20 okay and then I’m going to play with this curve slider over here it’s just easier that way I’m going to get you to be you um other tips don’t do that Dan all right let’s grab the curve want the curve to be bigger probably want the font size to be bigger as well so do them separately do the font size then play around with the Curve get it in the right position so one of the other tips when you are dealing with this kind of like badge style logo thing is that uh lowercase and uppercase this kind kind of tidal case style up the top here is a pain in the butt it doesn’t work very well doesn’t look quite right it’s mainly because of this see this descender we talked about the earlier that’s an acender kind of pops up above the middle here that one’s a bit higher that’s the only one low makes it hard to line up if you’re finding it looking kind of weird just go through with your type I can’t see my cases up there I’m going to close down this to make it a bit bigger there it is okay so I’m going to go in here and say uppercase please things just work better when it’s all uppercase the other thing you can do with text here okay is go into your text and over here actually no let’s go to this one here called spacing and if you can’t see it along the top here cuz your screen’s not big enough remember with the text selector just go there and say spacing wise then go spacing wise okay letter spacing something you probably need to mess around with with uh something like this okay where it this badge you want to make it kind of wrap you want to make it still legible the last thing is that if you want a line like at the top here so free popcorn I’m going to make mine a little bit bigger here we go but you want a line down the bottom as well you want free popcorn I’m going to have all day like we saw at the beginning there they’re actually just two separate boxes you can’t do it all in one go you can’t say all right popcorn enter uh all day can you see it just adds it to the same text block so I’m going to undo that and what I’m going to do is just copy and paste this so I’ve got two of them okay and I’m going to type I’m going to change the text to all day okay and then I’m going to go to my effects and that is uh what 63 come on down you can read just change it to – 63 instead of dragging it okay and it’s kind of like the opposite it’s the same kind of like curve but the opposite of what you had and then lastly for me okay I want to add a kind of a circle around the background so I’m going to go elements I’m going to go to uh find my shapes find my you might have to go to se all I’m going to click on the circle CU I can see it okay and I’m going to go you there the only problem is the layers who remembers where the layers are hands up you got it position okay and then go to layers and I’m just going to go you need to behind the popcorn nothing lines up Dan don’t worry we’ll do that in the next video but we got there right I’m just going to drag it for the moment we’ve got curve at the top at the bottom make sure it’s uppercase things are just easier that way and if you need to go to the top and the bottom separately that is two separate text boxes with the Curve effect applied all right that’s it I will see you in the next video hello we are going to group stuff I’m group stuff lock stuff align stuff shift click do all sorts of weird stuff sounds boring useful stuff there’ll be a couple of things in here that you’ll be like ah there you go didn’t know that and as boring as a title sounds is the kind of thing you do all day every day grouping locking aligning selecting get on with it Dan let’s get going all right so I’m going to zoom in on my uh little badge that we’ve made by just dragging this sideways uh you can use this little up and down slider to kind of get it where you need to be and let’s do some kind of selecting grouping aligning stuff so there’s a there’s lots of different combinations so let’s say that I want to select both this and this text at the bottom here at the same time and I want to change both the font and the size of them together so I don’t want to group them I just want to select both of them you do that by selecting one of them hold shift and grab the second one of them you can kind of see I’ve done this like it’s kind of a group just temporary okay I can move them around together which is Handy but what’s useful here is I can say you’re multiple fonts I’m like no I want you to be both quicksand I both want you to be let’s say we using 26 so you get them perfect actually might need to be smaller so that’s a good way of selecting two things at once little bit bigger here we go the other thing I want to do with these two is Click them both so hold shift is I want to go to not font the little arrow over here if you can’t see it and come down to position I want these guys to be aligned kind of together and then what I want to do is I want to group these guys okay group is more like a permanent group okay these guys I don’t have to shift click them both now they just kind of move around together forever I can go inside of them and do small changes so I don’t have to un group them to go through and say all right we’re not doing popcorn popcorn was too messy we’re going to do coffee okay and go through and change it there you can do small changes and if you need to ungroup them okay you can hit ungroup there is a shortcut command G is to group them that’s Control G on a PC ungroup them is command shift G on a Mac control shift G on a PC all right so I’ve ungrouped them or you can hit the button or you can right click them there’s lots of ways of grouping where is it group there it is there group right click ungroup easy now lining these up these two are going to be easy okay I’ve just shift clicked them both so I’ve got them both selected you can tell they’re off I made them off by on purpose and I’m going to say I want you to be middle and center right in the middle of each other these two here okay I’m going to group them together because together if I shift click you you and you so I got these guys and I go middle middle they should all line up nicely if they were ungrouped and I did the same thing so shift click you you you you and I try and go middle middle it’s not quite what I want right if that gray out and you’re like hey mine’s grayed out why is mine gray out it’s because they’re already centered I don’t know why they just just have it clickable but anyway I’m going to group these two okay command g contrl g on a PC select all of these guys and I’m going to go C Center they’re both grade outs cuz I’ve already done it and now it’s probably be handy to go through and group these guys if yours like mine disappeared what do you think happened didn’t actually have that bit selected I’m going to undo shift click so what you you oh but I haven’t got this but it’s hard to select that guy cuz he’s behind everything in there what do I do there’s the right way of doing it and then there’s the way that I’d probably end up doing it I’ll show you both so the right way is I’m going to select it I’m going to go position I’m going to go layers I’m going to say you best just be underneath this then I can go select you hold shift grab the text and then grab this then group them they’re all together it’s one unit and you’re like what was the way he was going to do I normally do this and instead of messing around with the layers what I tend to do is especially when I’m working a document there’s this thing here I don’t want to move it it’s a good segue to locking things like this thing stop moving because it gets a way of selecting right because I could drag a box around all of that if the stuff wasn’t in the way so what I tend to do is once I’ve got this and this kind of sorted I select everything okay so I just dragged a box from this edge here going image and you you could shift click them both okay and I was going to say you my friend are going to be locked how do I do it right click it and say lock and all that means is I can’t really select it anymore okay it won’t move I can right click it and unlock it it’s totally cool but what it means is now was I can work on this and select all of these guys can you see I can group them wow that was a long way of doing it what do you think that’s what I end up doing is I end up getting frustrated by the background box I’m like hey stop moving background image stop moving lock him and then you can kind of do all sorts of cool stuff by selecting everything on the page but it’s not going to click those background elements and you can say all right I just want to move you around a little bit get the idea so groups are good it allows you to move them around as one unit and do small changes I can say free coffee is now bold okay the top and this bottom one now I’m going to select it all and pick a different font close it down click off in the background nice one last thing I want to do just to remind you is that what happens if I drag this all the way off oh it’s still here nope gone okay just for to remind you if things disappear it’s because you drag them off into this kind of like pasteboard area and cam doesn’t like that and just deletes them all right my friends uh that is selecting aligning locking grouping ungrouping we did lots as everybody sick of this down here every time I look up this thing’s doing something it’s kind of distracting you’re probably doing the same got to be off Al elements go away weird dog sticker and I don’t know who’s using these anyway let’s close them down and let’s finish up deep breath and done I’ll see you in the next video hello let’s talk about lines it is not as boring as it sounds we’re going to kind of do something Fancy with dotted lines and the little ends on it but then I’ll show you some cool stuff where things are actually connected and you can add text that follows it along plus I’m going to share with you the super duper most awesomest shortcut that rules them all it’s basically the only shortcut you’re ever going to need all right let’s go all right I’m going to work on the second page I’m using page down to jump down there let’s go to elements and we’re looking for the lines they’re under shapes okay so elements scroll until you find shapes click on see all you’ll notice that for some reason shapes also has lines that’s okay you can turn any line into any other line after you’ve made it so you don’t have to like really pick it to the start one okay I’m going to pick this like little barbell one and I’m going to click hold and drag the line or you can drag the little move thing get it to where you want I want to go across underneath here and what you’ll notice is that it’s very happily snapping to things which is mostly good okay sometimes though you just want it to kind of let say I want it to go down 45° it’s really hard to get it to go 45° by dragging it can you see 41 39 oh come on what you can do is hold down the shift key okay if you hold the shift key while I’m still dragging so I’m going to undo that so I’ve got it here I’m dragging it hold shift it’ll lock it into kind of like the kinds of numbers that you probably want 45 90 0 15 just it kind of locks it into some I don’t know most commonly used Ang angles Okay so we’ve got it there let’s go and change a few things so you can see most of it along the top here okay so it doesn’t matter whether you’re in here or along here okay it doesn’t matter let’s have a quick little look so end points those are the barbells I want to make it in let’s say an arrow or kind of more like a dumbbell with circles on the end you can see it changes there okay I need to click off to see it okay another thing that ends up happening is let’s get rid of them so none and none yeah so none and none even though they look like they’ve got arrows okay the beginning and the end of it okay it’s nothing there let’s go to uh the style so where it is a type so let’s make it dotted let’s go into stroke and under

    line style here okay you can play with the thickness of it but also what kind of line it is is it dotted okay dashed yeah dotted dashed and I don’t know the other one there two dashed um the other thing that is useful is let’s say mine’s like too big right I’m just got mine quite big so you can see it there easily and let’s say I want the dots and you can see rounded end gives you that kind of like more dot dot dot and less square square square up to you it works for these ones as well can you see if I have a rounded end or not rounded end that’s also true of a straight line okay sometimes lines look a bit funny when they’re not you know when they’re kind of like theyve got what’s called a butt cap when it’s nice and flat at the end this is a rounded Cap all right so there’s times when you need both often when it’s small you can’t really tell the difference so we won’t stress over it let’s have a look at some of the other functionalities of it I’m going to go just quickly jump back let’s go super fast mode all right I’m happy with that line next one is I want that arrow that kind of reaches around here it’s going to show a few little extras that the line tool can do and the other thing I’m going to do is show you a sweet shortcut I’m going to introduce it more and more in the course it’s the shortcut to rule them all it’s like the best shortcut ever it is the forward slash key okay you’ve got two of them backs slash leans back the forward slash on my keyboard it’s tieden with the question mark okay so the forward slash key and then you can just type in anything I’m going to type in line what do I want to do do I want to change the line style or do I want to add a line shape and click on this the cool thing about that is like this thing here is a little bit clumsy right you’re like all right I need a line all right it’s under elements it’s scroll scroll scroll getting distracted by videos okay where is it it’s under Lines no it’s under shapes is it under shapes oh here it is so what I end up doing and what you’ll find really useful is keeping that closed and just going all right document up here I need a line so I’m just going to hit forward slash just type in line okay and then go there it is and then I get a line I’m going to go forward slash again and I’m going to say I need a square okay spell square right okay okay it’s come under rectangle come on then rectangle and I get it rectangle if I hit forward slash now it’s going to type a forward slash I have to click off or hit Escape hit forward slash and say I need a chicken not sure why I need a chicken let’s go chicken here we go got a dip dab it’s doing one of them um so that shortcut is super handy for everything need a video of a chicken dabbing dipping whatever he’s doing okay you can just hit forward slash and type it in I use it all the time it is super helpful so down here let’s add another line so we’re going to use our for slash slash line do I need a line chart nope just a line okay and what I’m going to do is if you grab any of these ends you’ll see it snaps to stuff and the weird thing about lines it’s good and bad this is weird and good at the same time which is if I put it to here okay it’s kind of attached to the end of this it’s kind of snapped to the end of this text box watch happens when I move the text box so this is going to be handy when we get into like our presentations part of the course but we’re doing lines so let’s learn about lines and so yeah it means that you can snap them and attach them and sometimes you’re like oh that’s super handy a lot of the time you’re like what are you doing why are you connected oh yeah Dan said it’s a feature not a bug okay so I’m going to grab this in and go all right I’m going to connect it maybe where I’m going to connect it all I’m going to just kind of snap it in there and what you’ll notice is it’s connected to both sides now okay if you like stop it all you do is click on it and grab it and break it off or you can just click on the line hit delete on your keyboard up to you how you want to disconnected I like it it’s kind of cool and connected uh let’s dig in a bit more to lines so I going to go into here I always end up in this double arrow you don’t have to you could use it up here and say all right I want the end to Be an Arrow okay and I want to grab the stroke drag it up a bit higher okay now what I want to do is play around with this line type okay or’ll go into this one Dam feels more comfortable and safe I’m going to go to line type and I’m going to go to curved okay and it means that I can do this I’m probably going to need to actually I want get mine snapped from not the edge of the circle to this text box here it is still is it connected to the text box probably not okay but it’s okay I want it pointing to the text not snapping to the edge of this and you drag this middle part okay around to how curv you uh want it I really want more control with handles that pop out if you’re an illustrator person you’ll be like give me the handles we don’t have the handles here in uh canva it’s kind of kept it simple which is good so I’m going to do something like this the other thing I want to do a little trick for lines if I double click it look at that we can add text so I’m going to say nearly here exclamation mark okay selected all the text I’m going to go command shift and use my less than to make it smaller that’s control shift okay less than and the cool thing about that and that’s going to be it better and better with presentations when you’re trying to do flow charts and Gant charts and stuff you see it’s connected to the line which is super helpful you can grab it as well and kind of like jiggle it around a little bit not full control but some control all right I’m going to change the color of my line I’m going to go into here I’m going to go stroke color I’m going to pick one of the colors actually I have no idea so I’m just going to mix one grab the Hue slide it along find something that I think will work with my kind of yellowy Mandarin and purple Vibe okay I’m going to go something like this or maybe I’m not I don’t know all right that’ll do all right same thing you can kind of format your text in here I’m going to pick let’s go to the fonts that we’re using before and he’s coming soon this one doesn’t have a bold so I’m going to make it a little bit bigger use my sweet shortcut all right that’s uh everything to do with lines lot more than you thought right you’re like he’s just going to talk about Lines no look there’s lots of cool stuff you can do for it and a little kind of weirdness as well last thing I want to do is I want to I really like them having rounded ends so I’m going to go into here okay into my line type okay or the stroke sorry and then go and make it rounded for something that nobody’s going to notice but me and you see the little end there it’s got a little rounded Cap all right that’s it Line’s over I’ll see you in the next video hello hey in this video we’re going to look at the handy things to know about shapes inside of canva and if you hang to the end I will also give you some super sweet navigation shortcuts that you’ll find are super useful now that you are getting a little bit better in canva all right let’s go all right so shapes are easy they’re under elements and we looked at it a second ago under shapes there’s a bunch of pre-made ones okay let’s just add something else let’s go to anyone okay you’ve got a little bit of control but not much okay so if you are thinking o how do I add one more star point to this you can’t what you can do is you can say all right and here I can say the corners I can round them so there’s very little you can do okay but there are some things you can do like adding a border to it okay around the outside and you can decide uh how arounded the corners are the other interesting thing about shapes is that you can change them like this here was a circle shape okay I can go into here and say Hey you change to now this kind of more like I don’t know a awardwinning wine foil sticker thing so that’s cool you’re not kind of like forced to keep it the way it was same with this rectangle here I’m not sure what we’d want to but you could go through and say all right I want it to be well I can see you want it to be this you can adjust them obviously slightly you can make this thing uh you know it could be uh elongated okay and squished and rotated but there’s not too much control about what you could do other than rounding the corners but it’s good to know you can change them I’m going to use my undo key G member command or control Z I’m going to leave that as a nice little star I’m going to get rid of you one last thing about shapes um is frames are quite similar to shapes right they look the same and but obviously they crop images you don’t have the ability to go through and uh change a lot of these options like you can do with the shape so they’re kind of the same kind of different that’s one thing I keep trying to do is like all right I want you be a square or now you can’t do that you’d have to go through and detach the image so they’re separated add a star so we’re going to use our super sweet shortcut the for SL key and I’m going to type in Star okay star frame hit enter okay so it does a search I’m going to say which one uh no that one okay and I’m going to then go U and try and drag it in and it’s a long way be great if you could just change the shape but you can’t and that’s something to know and we got to practice our super sweet shortcut I’m going to go undo undo undo so I’m back to where it was and I promised you at the beginning a couple of other little shortcuts that are just quite handy when you are using canera a lot we’ve been using uh this kind of page scroll way of working okay well I have been at least sometimes when you’re doing posts sometimes it’s easy just to work in this kind of uh what do they call it so scroll view versus thumbnail View and then you can just kind of like cycle through these or use your page up page down okay we’ll cycle through them makes more sense maybe for our Instagram post the other one is I do a lot of zooming in like when we were working in here remember zoom in is command plus okay or Control Plus on a PC and I’m in there working on my lines and then I want to zoom out often the best option is to go you and go to fit okay but there’s no shortcut for it well at least it doesn’t say there is one so I’m going to zoom in okay the shortcut is command option and zero Control Alt zero on your PC I’ll make sure that’s in the shortcut sheet but I use that a lot it’s just a great way of getting to a nice view bit of a weird one though command option zero on a Mac Control Alt zero on a PC and the zero is the one along the top of your keyboard okay with all the numbers zero they know what zero is down all right that is shapes that things you can and can’t do with them plus some sweet navigation tricks all right I’ll see you in the next video all right uh this video we’re going to look at these things Graphics Graphics is kind of universal term for lots of things in Cana we’re going to look at them we’re going to look at how to change them change the color of them I’ll show you what a collection is and how handy that could be all right my friend let’s jump into Graphics in cber all right Graphics is kind of like an overall term used for lots of different things so in elements and there’s graphics let’s go to see all and it kind of has lots in here anything that’s not a shape or a line that is something else is a graphic okay so somehow a gradient is a graphic stickers okay when you’re doing animated posts there’s all sorts of stuff so let’s have a look I’ve Got Magic recommendations from the chicken cuz I don’t know how we ended up with a chicken on the last uh one of the last videos but there you go what we’re going to do is be a bit more purposeful so I want you to type in your animal okay that you’ve got from your business and I’ve got Fox there are some filter options I’m going to say I want static ones not animated okay and you can pick some colors I’m going to close my filter down by just clicking on it now when you are looking for graphics all you do is click on one to add it right big old graphic appears or you can click hold and drag it out you need to drag it out to the middle not onto the sides cuz it doesn’t like that remember they just delete and the other thing that is useful for graphics is that there’s two things magic recommendations C uses the word magic when they are saying things like artificial intelligence machine learning so it’s going hey you’ve clicked on this look at we think might be also useful I don’t need a wolf as well but sometimes it can be handy to find other things especially when you’re doing things like all right let’s do social media so let’s do you want an Instagram uh logo okay and you click on this one and oh let’s just click it and edit it’ll say hey do you want these other ones you’re like oh actually that one’s cooler I like the square one so it’s helpful sometimes not helpful other times let’s go back to Fox cuz some other things that are quite helpful for it is that what you’re hoping for is let’s say instead of a fox I want uh Speech B okay and the cool thing about some of these options that appear I’m going to try and pick a free one let’s go over a paid one cuz I know it’s probably going to work um the pro one here this one’s quite interesting because what it’s doing is it’s giving me a shape awesome I can kind of scale it I can go into these options here I’ve got not a lot of options okay but down here under the basics or up the top there you can see the colors this is really handy cuz my fox let’s grab the fox out of there as well Fox which one I’m going to grab which one do I like a look how happy that dude is okay so the fox here I can’t change the colors but look at this if I click on the uh speech bubble look I can go through and say all right I want to pick my brain colors in this case I want to pick them from my eye jobber tool from I’m going to use that color actually I’m going to use my purple and then instead of the green I’m going to click on the green and I’m going to say not the green I want you to pick the I think it’s that background color there okay so you can get them kind of in line with your brand and working with other things on the document so they don’t all have that just some of the more professional ones it depends on how they’re built okay some of them will some of them won’t so you just keep an eye on them some of them have lots of different colors you can change some of them might only have one okay and I’m going to go add some text to that in a second other things I want to show you before I start adding text is collections so what is also handy is um oh actually before collections let’s say I want something else here I want some other kind of thing I can right click this and I can say go down to info okay and I can say see more like this and it will show other things that are quite similar you’re like oh that’s kind of it but oh I want the one that is um you know a bit more squarey on the outside and you you can see oh it’s got three colors to change excellent so that’s helpful again it’s kind of given this magic recommendations you can do it from here by going to the info one like we just did okay and going to see more like this or you can do it over here so I can go to my recently used this one here you show me uh more like this and that’s that AI trying to have a look at other uh images within their library to find something similar the other cool thing which is kind of the same but different okay instead of letting AI do it some of the actual um images or Graphics are part of what’s called a collection and all collection really means is like the designer who made this graphic okay did a bunch of different things so let’s have a look this go this one here not all of them have it but this one here is part of a collection which is awesome okay so you can see this is part of a set so they’re all very similar so I can go through and say this one has a very similar styling to this one and I can use it for different parts okay but you can see it’s kind of the same sort of thing let’s have a look at one that’s maybe a bit clearer so let’s have a look at this fox does it part of a collection it’s not boo so I’m going to go to Fox and just keep clicking on stuff until I find one that’s part of a collection Fox Graphics see all let’s go are you part of a collection nope it’s not all of them have collections but when they do what you’ll find is look they’re all quite similar so I needed a safari group of animals I’m not trying to like match all sorts of different lines and styles and oh look at this I’m not sure why excited but I can change the color of them okay uh that excites me oh that’s just his eyes oh I met his eyes red by accident okay but there you go Graphics some of them are editable collections are really handy cuz you can find groups of stuff especially when you’re looking for things like social media you know you need the Twitter logo to look like the let’s go for social media let’s go this one here let’s go you let’s go for all part of a collection you can see a look they’re all the same sort of things and hopefully when I use them I can change all the colors to the brand colors great for icons maybe you doing a website or an app kind of layout in canva collections are good one last thing before you go so I’m going to look at graphics if you scroll the way to the bottom there’s all these collections kind of these ones have been kind of uh curated let’s say and I just sometimes it’s just really nice to find something that is oh that is so kind of what we’re doing right and now I can start I can change the colors exciting okay but I can start using these as kind of like super Graphics or abstract kind of holding my command key down and using the square brackets to go backwards okay I find some of these things I don’t know I go from like very literal text logo image to like some of these things that just kind of support the design that are quite nice and often I find them in these kind of uh collections that somebody else has gone through and kind of curated these are very cool all right so Graphics are exciting especially when they’ve got adjustable colors turns out I don’t know that about myself there you go couple last little shortcuts for navigating I’m kind of like sprinkling them in in the course as we go around so I’ve got this and let’s say I want to kind of just bump it across a bit I can just use my arrow key often it can be hard to kind of like it’s TR to snap the stuff you’re like stop stop stop snapping okay you kind of get it to where you want get it the size you kind of want it and then you can use the arrow keys so select it use your arrow keys on your keyboard and just move it around you can hold shift to move it in big chunks okay so shift and arrow keys you can kind of hear me smashing away the keyboard here okay um and then just without the shift key just it moves it just a little bit with shift key a lot Okay so use that quite a lot when I’m trying to just line things up you’re like well I want it to kind of be there but maybe just a little bit behind so a little bit there and my command will control backspace let’s get them behind everything ooh we fancy we’re going to impress anybody that’s walking behind us with our sweet shortcuts that’s totally half the reason I learned these things is so that I can impress people with my sweet shortcuts oh do I like that oh I kind of like it but I want to read it oh anyway all right the last thing I’m going to do is you can go now I’m just going to add text to this and I guess I want to show you it just because I want to mention that some graphic you can add text I double clicked it and it just opened the crop it’s not what I want so I want text inside of this it was easy to add it to a shape but a graphic like a frame you need to add a separate text box so let’s hit the type key or the T key and let’s type in free popcorn I’m going to move it going to click out of it click back on it I’m just going to click and drag it sometimes that thing appears the move key and sometimes it doesn’t that’s I guess wanted to show you is that all Graphics you have to put a text box on the top of it I’m going to go through and pick a font okay and I’m going to go back to my handwriting font I’m going to find something that is legible not legible I’m using uppercase let’s go to let’s go to title case enter then I’m going to spend forever going through picking a font he’s coming soon cuz we’ve already used it and then I’m going to go through and say you sizewise down a little bit I’m going to shift click them both so I got them both selected and I’m going to group them using the short cut which is command G Control G on a PC oh thank you okay uh there we go now it’s a little unit I can move around all right that is it that is Graphics in canva I’ll see you in the next video all right time for the next class project and we’ve learned loads of skills for the last few videos and we’re going to wrap them up in this class project here we’re going to finish off this one we started with this early on in the course it was one of the early class projects if you haven’t you can rush and catch up okay and then I want you to just take it to the next level with all the skills that we’ve learned okay what are those skills okay I want you to make sure there’s a badge okay I’m calling this a badge and it’s going to have the thing you’re giving away with the text wrapped around it or grouped okay that’s what I want you to do so use that curve text effects feature that we learned I want you to group it just a practice I want you to add a call to action sentence okay a CTA a call to action is just we’re trying to get people to do something my one which is not great is come and see what the buzz is all about do something like that I don’t mind what it is it’s more just an element that we can lay out here in canva I want you to play with lines okay one or more I’ve got one there got one there you can put yours wherever I don’t mind just play around with them Graphics there’s two kinds of graphics I want you to add I want the animal that you were given during your brief and then something else so that’s my animal that little house there with a heart in it I’ve use for the address okay that’s a graphic we got lots of Graphics all over mine a minimum of two your animal and something else and as many as you like Okay add the address on it as well and I want you to experiment with what we did in the last project okay I want you to get good at this I want you to duplicate the page and then play around with the color palettes and font sets so uh in this particular view remember we’ve gone from scroll to thumbnail it’s up to you uh it’s a little not harder but different um let’s have a look scroll view you’ve got these like duplicate the page option if I go to thumbnail view it’s in this like little flout menu I can duplicate the page okay I already played with one and then I want you to go in here to design Styles and have a play around with color palletes let’s have a look I’m just I’m always amazed at like how easy it is to kind of go through and go all right let’s try a different color method or color way can you’re like oh look at all this some of the material not down with that one oh weird wasn’t into it now I’m into it okay but have a little look through here experiment with it on a separate page the same with the font sense okay go through it’s going to go and try oh that was nice you might have to play around with some of the font sizes if you like it you just want to change it and when you finished I want you to kind of either pick the one that you’ve been working on or this remodeled one or combine them but it’s want the one that you feel like I don’t know that feels like the best option the one you like the most and then I want you to take a screenshot or export a PNG and upload it to the class projects and share it on social media now a little upgrade here to the class projects is uh giving feedback to other people so at the moment like you know try and get in there and kind of give feedback on posts it is tricky like there’s literally I don’t know there’s thousands a week getting posted now so I just can’t keep up with everybody so what we do is the social contract you signed up for you didn’t know is that when you post something you have to give feedback on two other bits of work that’s how this works I can’t actually check it but I hope that’s the deal um we do it for two things is that you love getting feedback okay and it’s really important when you are being a creative in canva that communicating the feedback on other people’s work is often just as important as doing the work itself being able to kind of articulate yourself practice using the words trying to work out why you like things that is super important so go through post yours and then go through two others and it doesn’t have to be big it can be more detailed but I want you to practice giving feedback okay and often a good method if you’re like I don’t know how good feedback a good method is the sandwich I got beeped didn’t I let’s call it the constructive sandwich okay so hey that was great uh you might want to try playing around with maybe some smaller fonts because they’re or bigger fonts because they’re hard to read uh great work on your first project that is the sandwich nice either side something constructive in the inside and try to be quite specific not that looks good because for you as the like reviewer giving feedback that is the bit that you need to develop and that is super important being able to kind of give constructive feedback cuz giving it to other people makes you aware of your own work and go ah okay that’s too small this is the reason I didn’t like that one so I can do this that’s how you get better anyway that is the long winded version of the class project it’s not that big of a project okay just make sure that when you post it add some feedback to other people enjoy working on your project all right that is it I will see you once you’ve done your not homework bye hello in this video we’re going to take this image here and use the background remover that is built into canva and then we’ll do some cool stuff with the text kind of overlaps a little bit above below I love doing this in combination with the background remover H here some of the other examples that I did kind of sort of that interaction with cutout image that’s the background removing what we’re going to learn okay and then kind of mixing it with text so it kind of looks like it’s above and below I don’t know adds interest I think uh let’s jump in and learn the background remover all right let’s start by adding a new page if you’re on this thumbnail view like I am you can just hit plus down here to add one uh if you’re on that scroll view it’s up here you can add a blank page either way I’m going to be in thumbnail view click the backgrounds I’m going to pick a background color that’s kind of darkish uh color I’m going to add an image okay we could go to the upload option or we could do it the quick way just go all right background removal just add that one just drag it on it uploads you can see kind of doing its thing there and it’s in all right now the background remover is a pro tool okay if you’re on the 30-day trial or the pro version this will work if you’re not it won’t there are free things online there’s a bunch of different websites that claim well do get rid of a lot of the background you can go do a search for those I’m not going to give you one because they keep changing and sometimes they get quite popular and then they get lots of ads and spamming so there are sites out there to do this background remover for free not as good as canva and canva is not as good as Photoshop for a oneclick option this is pretty spectacular I’m I’m amazed let’s wait for the amazingness it’s called Magic St oh look at that man it’s good it doesn’t get it perfect every time but every time I use it it’s just a little bit B look at that detail in there so good it’s really good at like taking crisp edges and some of the more fluffy ones like as here okay and kind of doing this nice mix of kind of solid with fluffy edges it’s really good if you do find there is something um you know that’s not quite perfect say you want to cut this part out this kind of like maybe it’s distracting or in this case it’s missing a bit what you can do is you can go to background remover okay and or you can click on this and see that’s little settings option you end up in this kind of new view okay this this is the background remover view you’ve got two options you can erase stuff okay if the automatic feature didn’t get it I’m going to undo or you can restore stuff so that’s how it works erase restore brush size the teeny tiny the brush to get into like little small spaces and use erase even okay and you’re going to use a nice big brush to get nice curved edges I find it easier with a big brush to kind of do nice broad sweeps to try and trim parts up trim part of his belt up it’s less obvious that you’ve been chipping away with small brush uh show original just kind of like shows you a faded version of the original not completely just to give you an idea sometimes you need to see like what the heck is that you’re like okay missing that bit so often you’d be working in quite small for some reason the shortcut oh shortcut Works uh sometimes the short the shortcut wasn’t working why was it working and now not anyway my zoom in which is command plus or Control Plus on a PC wasn’t working a second ago anyway so I’m going to go restore see what that is okay say we need this cuz it’s part of the thing we’re selling so we’re just going to rub that in and then in we’re going to go to erasee and say I don’t want this cuz it’s quite distracting or maybe not part of what we want to do when I’m finished going to close it and it’ll jump back in zoom out a little bit again or use our shortcut command option zero Control Alt zero on a PC awesome love it scale it up a little bit let is a backround remover click it see how good it is see if you can touch it up with a brush if you need to go into like a lot more detail I imagine that tool is going to develop as canva developed you need to go out to something like Photoshop but man does a pretty good job what I’m going to do now is add the text so it look look like it’s kind of above and below um you can leave now it’s just adding text and kind of playing with layers up to you if you want to check it out you’re going to flip them over horizontally give me face fa in that way um and I’m going to go some type now when you are dealing with type I’m going to do I’m using a quote it’s a token quote and I just Googled cool camping outdoorsy quotes and when you’re doing this kind of like over some of it’s above some of it’s below they need to be in their own separate type boxes I messed around I like that galon font gagin okay and I’m going to start with this and I’m going to decide there’s a lot of missing around and often if you’re like mine doesn’t look as good man it is tricky to get it to look good there’s a lot of like uh can I read that font I can’t so I’m going to shrink that down like I like just throw it all on the page so I’m going to copy and paste that not all those who wonder I want to go and edit the code as well to to fit fit the design uh lost there full stop in there as well and let’s put in our find an appropriate font and let’s do the layer stuff actually let me find a font without keeping you here not sure why this needs to be on an angle there you go so I’ve got these I’m going to play around with so I want that behind maybe that in front good contrast against us here you don’t really want to put stuff over his face it’s kind of like one of the design rules of like why does this look weird it could be that you have text over somebody’s face that’s why I’m getting him facing this way I’ve done this before I’ve practiced this before I started the video that’s why I’m kind of just doing it okay but I did spend some time kind of like going all right what should be there should that be there should that be there I’m using the shortcut command uh first square bracket on a Mac to move it backwards um or control for square bracket to move it backwards I’m looking for that that kind of like interactive where you can still read it I’ve lost the quote at the end that’s okay I play with the size maybe we want to kind of go for three font sizes is that cool ah it’s interesting so this guy’s flying okay up to you I don’t know what do you think it’s an interesting technique regardless so we cut people out which is pretty easy then we did some kind of cool interactions I’ll show some of the ones that I was practicing with that’s the one I practiced with then I played around with this one with some trees oh some plants that I found okay then I found this guy and then I found this guy and then I found this guy and I SP way too long trying to figure out some sort of interaction you see as well it says uh not who wonderer lost like there are so many different layers going on and different sizes I broke that into two text boxes so I get this kind of thing going It’s Tricky but fun all right that’s it I’ve somehow turned the background remover which is one click into a very long video but it’s kind of cool I love oh that’s what I needed the line spacing was too far apart did I do it maybe he needs to be bigger oh for those of you who hung out this long you drag the sides if you hold down the sides okay and you hold the option counter Mac and old cter PC it does it from the center and kind of makes it bigger I find it’s kind of easier than trying to drag it this way and then go up and drag it that way can’t even see the edge now but if you hold down the option key on a Mac or a PC it kind of drags it both ways keeping it kind of centered oh I feel like that’s it I think the trick here is like there’s a little bit of uh where you can’t quite see it where somebody’s like the viewer has worked it out with even the missing bits there’s a bit of like success for the person who’s read it and they’re like o I’ve done that I’ve calculated what that says even though he’s hidden part of it now I think that’s the kind of like balance of trying to hide stuff with people being able to still quite read it without reading it you know that is it see you in the next video ah you knew what’s coming it’s class project time uh back and remover so the client has asked you to make a concept and they’re thinking about running like a a series of uh Friday inspiration posts uh make one concept so it’s a post it’s going to include two things photo and a quote basically what we did in the last video but for your own stuff uh the photo you can either get it from canva or from another website like unsplash or pixels um in terms of the ones from Cana some of these already have cropped okay find one that’s not so do a search under the photo section so elements find photos Okay and find something that might work for you you might have to if you’re using the free version find the free ones you can use the paid ones if you have access to the paid ones but just avoid the ones that are on a white background I want you to experiment with like what happens with different ones and also even if you get a really good result like me I want you to go inside of the background remover and play around with the erase store even if you reset it afterwards just have a play around with it just get a sense of how it works and then I want you to mix it in with the text so what we got photo from Cana remove the background experiment with the tools add a quote something that relative to your industry you know if you’re the uh Tattoo Studio or the you know something else find some do a Google search for quotes about X and then I want you to break it into parts so finding something that is small and short is quite helpful then break it into lines and get it to overlap like we did in the last video just something doesn’t have to be super spectacular just give it a shot play with layers play with a background remover see how it goes and like I said in the last one it can be tricky you know like if you’re finding it really hard to make this quote work find another quote something shorter or longer like I’m thinking something that has a couple more lines to kind of fill this up would be nice and what I’m thinking is it’s a different image that I need I experimented with a bunch of them trying to get this one working so yeah have a play don’t spend too long just get it going and then I want you to post it okay so Shar it is part of of your class projects and then share it on social media tag me share it in the groups I do like seeing this one so if you do posting it make sure you do share it online and tag me I love seeing what you guys make and again remember you post one you give feedback on to other ones that’s the deal all right enjoy playing with the backgr Mover and then frustratingly jiggling around text to try and get it to fit and overlap good luck all right you’ve made it to the end congratulations not a short video I hope you enjoyed it if you did like And subscribe to the channel for more these kind of like long format uh tutorials um but more importantly if you’re like oh I wish it was more wish we could hang out more do more in canva guess what there is this is the first section of the longer course called canva design Essentials okay there’s like another 60 videos after this where we go into more detail into canva build more exciting projects look at all the cool stuff we carry on with we create a logo for your business there’s video editing we make presentations long form documents loads more class projects there’s also design challenges okay there’s a quiz and the all important certificate that you can get at the end now when you do enroll for the course you just basically pick up where we left off here in this uh video okay there’s like 60 more videos that we carry on with um so also as well if you’re like oh I like this but I like and I like this format I want to do more in this kind of area um that same link and the same price gets you access to my uh Photoshop Essentials Illustrated in Design After Effects premium Pro figma Lightroom blender there is lots of courses that you can go check it out there’ll be a link in the description hopefully see you over there at bringer laptop.com um but for now good work you watch the whole video hopefully you upgraded yourself with canva and I will see you again soon bye F to Black for

    By Amjad Izhar
    Contact: amjad.izhar@gmail.com
    https://amjadizhar.blog

  • Digital Marketing: Website Traffic Strategies

    Digital Marketing: Website Traffic Strategies

    The provided document comprehensively explores various digital marketing strategies. It begins with search engine optimization (SEO) and search engine marketing (SEM), illustrating how to improve website visibility and drive traffic through organic and paid methods. The text goes into detail regarding email marketing, affiliate marketing, social media marketing, content marketing, and mobile marketing, outlining best practices and examples for each. It then examines the customer lifecycle from awareness to purchase and post-purchase, suggesting digital channels appropriate for each stage. The explanation extends to cover useful skills and tools for digital marketers, focusing on SEO, PPC, copywriting, social media, and data analytics. In sum, it serves as a guide for digital marketing, covering essential channels and strategies.

    Digital Marketing Study Guide

    Quiz

    Answer the following questions in 2-3 sentences each.

    1. What are the two main components of SEO and what does each entail?
    2. Why is it important to set up goals in Google Analytics?
    3. What types of insights can you gain from YouTube Analytics?
    4. Give three reasons why a business would use a competitor analysis tool.
    5. How can “allintitle:” syntax be used for competitive analysis using the Google search engine?
    6. Name three platforms where you can use paid marketing tools and advertising.
    7. What are the benefits of using Google Ads Editor?
    8. What are the different ad types on Youtube?
    9. What does it mean to “optimize your content” and what are two tools can you use to do it?
    10. How can you use short tail keywords for visibility versus longer tail keywords for conversions?

    Quiz – Answer Key

    1. The two main components of SEO are on-page and off-page. On-page SEO consists of optimizing elements within your website, like page load speed and content optimization. Off-page SEO focuses on building the website’s relevance through metrics such as domain authority and external links.
    2. Setting up goals in Google Analytics is crucial because it allows you to measure the performance of different dimensions, like channels or landing pages, against specific objectives. This enables you to track conversions and understand which marketing efforts are most effective in achieving business outcomes.
    3. YouTube Analytics provides insights into video performance, audience engagement, and traffic sources. You can see metrics like views, watch time, audience retention, and how viewers are discovering your videos, which helps refine content strategy and promotion efforts.
    4. Businesses use competitor analysis tools to identify competitors’ backlinks, monitor changes in their rankings, and discover their top-performing content. This helps them understand what strategies are working in the market, find opportunities to improve their own SEO, and compare their performance against industry benchmarks.
    5. Using the “allintitle:” syntax followed by a keyword in Google search allows you to see the number of websites that have that specific keyword in their title tag. This provides a more accurate estimate of the direct competition for a particular term, which is crucial for ranking well on that keyword.
    6. Three platforms where you can use paid marketing tools and advertising are Google Ads, Bing Ads, and Facebook (including Instagram). These platforms offer various advertising options, including search ads, display ads, and social media ads, along with tools to manage and optimize campaigns.
    7. Google Ads Editor allows users to make bulk changes to campaigns offline, saving time and improving efficiency. It also enables collaboration on campaigns, since multiple people can work on the same account and sync changes.
    8. The main ad types on Youtube include TrueView ads (in-stream skippable and non-skippable ads), bumper ads (short, six-second ads), and shoppable ads (which list products alongside the video). Different ad types are useful in various use cases and achieve different marketing goals.
    9. Optimizing your content means ensuring it is fully optimized according to search engine algorithms and user intent. Tools like SEO Site Checkup and Site Analyzer can help with this, giving objective reasoning as to what more can be done.
    10. Short tail keywords can drive more traffic because of their visibility. However, longer tail keywords result in a higher conversion rate by attracting visitors who are usually ready to make a purchase.

    Essay Questions

    1. Discuss the importance of competitor analysis in digital marketing. What tools are available for conducting such analysis, and how can the insights gained be used to improve a company’s marketing strategy?
    2. Explain the role of SEO in a comprehensive digital marketing strategy. What are the key elements of on-page and off-page optimization, and how can they be effectively managed to improve search engine rankings and drive organic traffic?
    3. Analyze the benefits and challenges of using social media platforms for marketing. How can businesses effectively engage with their target audience on social media, and what metrics should they track to measure the success of their social media marketing efforts?
    4. Compare and contrast different paid advertising channels, such as Google Ads, social media ads, and display advertising. What are the strengths and weaknesses of each channel, and how can businesses determine which channels are most suitable for their marketing goals?
    5. Discuss the role of video marketing in a comprehensive digital strategy. What are the different types of video ads that can be used on platforms like YouTube, and how can businesses optimize their video content to maximize engagement and achieve their marketing objectives?

    Glossary of Key Terms

    • SEO (Search Engine Optimization): The practice of improving a website’s visibility on search engines through organic (non-paid) search results.
    • On-Page SEO: Optimizing elements within a website to improve its search engine rankings, such as content, page load speed, and site architecture.
    • Off-Page SEO: Building a website’s relevance and authority through external factors, such as backlinks, social media signals, and online reputation management.
    • Google Analytics: A web analytics service that tracks and reports website traffic, user behavior, and marketing campaign performance.
    • YouTube Analytics: A set of tools within YouTube that provide insights into video performance, audience demographics, and engagement metrics.
    • Competitor Analysis: The process of identifying and evaluating competitors in a market to understand their strategies, strengths, and weaknesses.
    • Keyword Analysis: Researching and identifying relevant keywords that potential customers use when searching for products or services online.
    • PPC (Pay-Per-Click): An online advertising model where advertisers pay a fee each time their ad is clicked.
    • CTR (Click-Through Rate): The percentage of people who view an ad or link and click on it.
    • CPA (Cost-Per-Acquisition): The cost of acquiring a new customer or achieving a specific conversion goal.
    • Social Media Marketing: Using social media platforms to promote products or services, engage with customers, and build brand awareness.
    • Retargeting (Remarketing): Displaying ads to users who have previously interacted with a website or app, with the goal of re-engaging them and driving conversions.
    • Conversion Rate Optimization (CRO): The process of improving a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase or filling out a form.
    • A/B Testing: A method of comparing two versions of a webpage, ad, or email to determine which one performs better in terms of a specific metric.
    • Impression Share: The percentage of times your ad was shown when it was eligible to be shown.
    • Click-Through Rate: (CTR) The percentage of people who view an ad or link and click on it.
    • Cost Per Click: (CPC) The amount you pay each time someone clicks on your ad.
    • Sponsored Posts: Content on social media platforms paid by an advertiser to reach a wider audience.
    • Geotags: Digital tags that attach geographical information to photos, videos, and other media.
    • Stories: Short-form user-generated video and image content that disappears after 24 hours.
    • Social Blade: An analytics website tracking social media statistics.
    • Google Ads Editor: A downloadable application for managing Google Ads campaigns offline.
    • Long-tail Keywords: Longer, more specific keyword phrases that tend to be less competitive and attract a more targeted audience.
    • Short-tail Keywords: Shorter, broader keyword phrases with high search volume, generally attracting a less-targeted audience.

    Digital Marketing Strategies and Tools: A Briefing

    Okay, here’s a detailed briefing document summarizing the main themes and important ideas from the provided document excerpts:

    Briefing Document: Digital Marketing Strategies and Tools

    Overview:

    This document summarizes key themes and actionable insights related to digital marketing, covering various channels, tools, and strategies. It focuses on leveraging data, optimizing content, understanding competitor actions, and building customer loyalty. The source emphasizes the importance of measurable results and continuous improvement in digital marketing efforts.

    Key Themes & Ideas:

    1. Search Engine Optimization (SEO): SEO is highlighted as a premier channel for lead generation, with Hubspot data confirming that “57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.” The document divides SEO into two key areas:
    • On-Page SEO: This involves optimizing website elements to improve search engine rankings. It requires technical skills (“you have to know what a 4-4 error is…how to generate a site map”) and copywriting skills (“skills to write content but skills to optimize content”).
    • Off-Page SEO: This involves understanding metrics like page authority, domain authority, and backlinks. Tools like SEMrush or Moz are essential for managing off-page optimization.
    • Metrics and Measurement: “Understanding the metrics and understanding what you’re seeing in order to measure results and improve upon those results…what metrics and how do I measure the results.” Key on-page metrics include keyword analysis, volume, and competition. Off-page metrics include domain authority, page authority, and internal/external links.
    1. Post-Purchase Customer Engagement: Maximizing the value of a purchase through various channels is crucial. This involves providing advice, answering questions, and suggesting additional purchases (“hey you just purchased this product thank you very much did you know you could do this this and this with it”). Cross-selling opportunities, such as recommending complementary products with discounts, are also key.
    2. Google Analytics: Google Analytics provides a wealth of data about website traffic, user behavior, and conversions. The key is to “measure any dimension whether that be channel source medium keyword campaign mobile device could be demographic gender or age you want to be able to measure any dimension against the goals you have set up so you can measure performance”. Understanding audience, acquisition, behavior, and conversions is fundamental.
    3. YouTube Analytics: Provides insights into video performance. Key metrics include views, watch time, impressions, click-through rate, and traffic sources. Understanding audience retention is vital for optimizing video content. The document highlights the importance of encouraging viewers to subscribe (“88% of the people who watched my videos over the last 28 days were not even subscribed”).
    4. Competitor Analysis: Monitoring competitor activities is essential for improving digital marketing strategies. A variety of tools, including Sprout Social, Social Blade, Spyfu, Moz, and BuzzSumo, can be used to identify backlinks, track keyword performance, and analyze top-performing content.
    • Moz’s Link Explorer: A tool for comparing link profiles, identifying link intersect opportunities, and discovering/analyzing inbound links. The link intersect tool “allows me to see where my links intersect with my competitors and if it doesn’t intersect then I have an opportunity to generate a backlink.”
    • Spyfu: A tool for gaining insights into competitor keyword strategies for both paid search (PPC) and organic search. It provides data on organic keywords, estimated monthly SEO clicks, and paid keyword bidding.
    • Benchmarking in Google Analytics: Comparing your website’s performance against industry averages.
    1. Paid Marketing (PPC): Using platforms like Google Ads, Bing, LinkedIn, and Facebook to advertise and track ad performance. Focus on ad performance, keyword identification, location/device monitoring, and competitor analysis. Google Ads offers “auction insights reporting” to understand competitor performance. The document also notes the utility of Google Ads Editor for making bulk changes to campaigns offline.
    • “If you’re doing some advertising on google bang linkedin you probably want to work within those platforms as the tool of choice”.
    • Tools discussed for display advertising include: adroll, curtillo, celtra, and wide orbit. For social media marketing: facebook ads manager, ad espresso, quiet tweepy.
    1. Keyword Strategy (SEO & PPC): Distinguishes between short-tail and long-tail keywords.
    • Short-tail keywords: Generic, high-volume keywords used for visibility.
    • Long-tail keywords: Specific, less competitive keywords used for conversions. “When visitors land from longer tail keywords they’re usually ready to make a purchase.” The document advises to use long-tail keywords when targeting pages with specific products or articles.
    1. Google Ads Benefits: Google Ads increases visibility, builds brand awareness, allows retargeting, offers data-driven insights, and provides high flexibility. “Google ads advertises your product or service to the relevant audience to ensure the users perform the action required of them”. If you’re not ranking organically then you might want to consider Google ads.”
    2. Video Advertising: Leveraging YouTube advertising, with an emphasis on optimizing video ads.
    • “Carefully define your metrics and goals…Align your goal with your video and then track low performing ad placements.”
    • Include a call to action, use negative targeting to specify who gets to see your ad, use closed captioning, A/B test, reduce bids in areas where you see lower performance.
    • Make sure that your ad conveys your brand’s message in the first six seconds.
    1. Social Media Marketing: A lucrative methodology that has brands creating and sharing content on social media. Great for brand awareness, giving traffic to your website and improving search engine rankings.
    2. Instagram Marketing: A popular platform for businesses to set up shop and tell their story through photos and videos. Good place for companies and brands to showcase their services, tell their story through photos and videos, with over 25 million businesses already using it.
    • To increase Instagram followers: Engage with competitors followers, pay for sponsored posts and product reviews, use geotags, use Instagram stories, highlight important stories, ask for followers, align to the latest trends, run contests and giveaways, stay consistent with posts, keep track of your instagram following, use instagram ads, and create visually attractive ads.
    1. Brand Storytelling: Discusses how to create a brand story, either with short, simple, easy stories, or focusing on the problems that are solved by the brand.

    Actionable Takeaways:

    • Data-Driven Decisions: Emphasize the use of analytics tools to measure performance and make informed decisions.
    • Content Optimization: Continuously optimize content for both SEO and user engagement.
    • Competitor Monitoring: Regularly analyze competitor strategies to identify opportunities and improve your own marketing efforts.
    • Customer-Centric Approach: Focus on providing value to customers and building long-term relationships.
    • Experimentation and Testing: Continuously experiment with different strategies and tactics to identify what works best for your business.

    Conclusion:

    This briefing document highlights the importance of a multifaceted approach to digital marketing, emphasizing the need for data-driven decision-making, continuous optimization, and a focus on customer engagement. By leveraging the right tools and strategies, businesses can effectively reach their target audience, build brand awareness, and drive conversions.

    Digital Marketing FAQs: Strategies and Analytics

    Frequently Asked Questions About Digital Marketing

    1. What is the core principle behind measuring the success of any digital marketing channel?

    The central idea across all digital marketing channels is to understand the key metrics specific to that channel and use that information to measure results and improve performance. For example, in SEO, this means understanding on-page metrics like keyword volume and competition, and off-page metrics like domain authority and backlinks. Measuring performance against established goals in tools like Google Analytics is crucial.

    2. What are the key skills required to manage Search Engine Optimization (SEO) effectively?

    Managing SEO requires a blend of technical and copywriting skills. On-page SEO skills include ensuring website health (site speed, resolving errors, creating sitemaps) and optimizing content for relevant keywords. Off-page SEO involves understanding and improving metrics like domain authority, page authority, and backlinks using tools like SEMrush or Moz. Keyword analysis and competitor analysis are also vital.

    3. How can Google Analytics and YouTube Analytics help improve website and video performance?

    Google Analytics allows you to track user behavior on your website (audience, acquisition, behavior, conversions). You can measure any dimension (channel, source, medium, keyword, device, demographics) against your goals to understand what’s working. YouTube Analytics provides insights into video performance, including views, watch time, subscriber gains, traffic sources, and audience retention, helping you optimize video content and strategy.

    4. What is the benefit of using competitor “spine” tools and what are some examples?

    Competitor analysis tools help you identify competitors’ backlinks, track their rankings, identify top-performing content, determine website referral traffic, and compare your data with theirs. Examples include Sprout Social (social media listening), Moz’s Link Explorer (backlink analysis), and Spyfu (PPC and SEO keyword insights). Even just Googling keywords, using the “all in title:” syntax can help you understand your competition.

    5. How can businesses effectively use Google Ads for both search and display advertising?

    For search ads, monitor ad and keyword performance, ensuring high-quality scores and relevant keywords. Use negative keywords to refine targeting. Leverage Google’s Keyword Planner for keyword discovery and forecasting. The Auction Insights report reveals competitor bidding strategies. Google Ads Editor facilitates bulk changes.

    For display ads, monitor keywords and customer engagement. Target the right audience through demographics, topics, and placements. Retarget website visitors and measure campaign performance with available analytics.

    6. What strategies can be employed to increase engagement and followers on Instagram?

    Strategies include using relevant hashtags, posting consistently, engaging with other users (especially competitor followers), using geotags, leveraging Instagram Stories and Highlights, running contests and giveaways, asking for followers directly, and creating visually appealing and authentic content. Tools like Socialblade can help track follower growth and engagement.

    7. How can businesses effectively leverage video marketing on YouTube through Google Ads?

    To optimize YouTube video ads, define clear metrics and goals, track low-performing ad placements and remove them, use a custom thumbnail image, and drive viewers to a specific action with a clear call-to-action. Use negative targeting, closed captioning, and A/B testing. Remarket to re-engage viewers who didn’t take action. Ensure the video is relevant and conveys the brand’s message within the first few seconds. Consider different ad formats like bumper ads (short) or TrueView ads, which are skippable after five seconds.

    8. What are the key considerations when crafting a compelling brand story and how can it be used to increase customer engagement?

    A compelling brand story should focus on the company’s purpose, values, and the unique way it solves a problem for customers. Highlight the impact the company has on its customers’ lives. Brands like Airbnb and Dollar Shave Club focus on the problem they solve, which, in turn, helps generate a personal connection with the target audience. Consider making the story personal through staff stories.

    SEO: Search Engine Optimization Strategies and Techniques

    SEO, or search engine optimization, is a marketing method that organizations use to increase the quality and amount of traffic to their websites by making them more visible to users of web search engines. SEO enhances unpaid results and does not count traffic gained through paid advertisements. It is a method of getting relevant traffic to a website from organic search results. It is essential to stay up to date and have complete knowledge of the latest algorithm updates and factors that affect search engine ranking.

    Here are some key concepts of SEO:

    • Technical SEO The technical side of SEO, such as server-side settings, site maps, and server response code rewrites, helps in optimizing page and server levels, ensuring they are found by search engines, which helps generate traffic and conversions.
    • Content marketing Expertise in content marketing is essential, as SEO and content marketing cannot exist without each other. Content marketing provides high-quality content, and SEO provides the appropriate keywords to help it get noticed by search engines. Creating and sharing valuable, relevant, and consistent content such as blogs, videos, infographics, and case studies brings the attention of a targeted online audience to a brand’s products and services.
    • Link building Successful search engine optimization requires a combination of external link building with credible websites and internal link optimization on your own properties and social media platforms.
    • Site usability SEO focuses on good site usability, which indicates how objects are placed on a website and whether the information provided is useful for users. It also indicates if the site is easy to use and navigate.
    • Tools Experience with tools like Moz and Google Analytics helps in making appropriate inferences from the data obtained.
    • Google Analytics and Google Webmaster Google Analytics helps with tracking and reporting website traffic, while Google Webmaster helps track a website’s search performance with the help of Google Search Console and additional resources.

    To drive traffic to a site, an SEO strategy can be implemented to improve overall searchability and visibility on search engines. Search is still king in terms of the volumes of people using it daily, so there is a great opportunity to be found. Being found organically builds trust and credibility because most people who search click on an organic search listing. Increased engagement and traffic provides an improved user experience, and it helps target quality traffic because SEO is the only medium in which you’re meeting somebody halfway by addressing what they’re looking for.

    There are different types of SEO techniques:

    • On-page SEO entails things that can be done to a website to help it be found in organic search. On-page optimization involves keyword research, technical audits, on-site optimization, and enhanced user experiences. It consists of optimizing a website, including elements such as headers, meta descriptions, title tags, and linking.
    • Off-page SEO, or off-site SEO, refers to actions taken outside a website to affect its rankings in search engine result pages. It involves promotional methods to improve search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. Off-page SEO can also be performed with the help of link building, which involves getting other websites to link back to your website.

    When doing SEO, it’s important to use “white hat” techniques, such as keyword research and choosing a natural language processing format to choose keywords that are relevant and natural to the content. It is important to get backlinks from relevant sites and use keywords naturally. Engaging content should be written, and unique title tags should be used for every web page.

    Social Media Marketing: Strategies, Platforms, and Engagement

    Social media marketing involves using social media platforms to build a brand, drive website traffic, and increase sales. Social media marketing helps marketers achieve their marketing and branding goals by creating and sharing content on social media. This includes activities like text and image updates, videos, and other content that can drive engagement.

    Here are some key aspects of social media marketing:

    • Building Brand Awareness: Social media marketing improves brand awareness by pushing out appropriate content in front of the appropriate people.
    • Paid Advertising: Social media marketing enables marketers to perform paid advertising, exposing a brand’s content to a high-quality, targeted audience.
    • Audience Understanding: Social media enables interaction, engagement, and relationship building with an audience. Understanding audience needs helps deliver content that positions a product or service as the answer they seek.
    • Content Strategy: A social media calendar is used to determine the message conveyed to the audience and the content posted on social media platforms.
    • Platform Selection: Choosing the right social media platform is crucial. Questions to consider include the platform’s purpose, the audience it reaches, and the content that works best on it.
    • Engagement: Social media marketing centers around engagement, offering the ability to increase brand awareness.
    • Tools: Social media marketing tools help create high-quality content, attract potential customers, and drive engagement. They also aid in planning, creation, and scheduling.
    • Visual Storytelling: Visual storytelling uses pictures and videos to convey information simply, overcoming language barriers and engaging the audience.

    Nearly 4 billion of the world’s population uses social media. Social media provides a platform to promote a brand, product, or service and build awareness. It also allows messaging to a user base, community, prospective clients, and people unfamiliar with a brand.

    Different social media platforms include Facebook, Instagram, Twitter, LinkedIn, and YouTube. Each platform serves a unique purpose:

    • LinkedIn is a professional network suited for B2B audiences.
    • Facebook is used by just about everyone, and content related to news or entertainment finds success here.
    • Instagram is best for visual content.
    • Pinterest is limited to static images but drives traffic to blogs effectively.
    • YouTube is a video platform for gaming, entertainment, or vlogging.
    • Twitter is a platform for various industries, including beauty, fitness, news, media, and entertainment.

    A digital marketer must understand social media platforms and be able to formulate a social media marketing plan. It’s important to understand the different social media platforms and develop a strategy for social media marketing. The goal is to avoid posting content aimlessly and to measure results, understand engagement, and react to data.

    A social media marketing manager needs skills including understanding of strategy and different social media platforms. They should select a platform that allows control over post scheduling, helps understand engagement, and offers a listening tool to monitor user reactions to hashtags or trending topics.

    Content Marketing: Strategies and Best Practices

    Content marketing is an effective way of distributing valuable content online. It is a marketing method that involves creating and sharing online content to generate audience interest in a brand’s products or services. This content provides information that the audience considers valuable and relevant in a consistent manner to drive some sort of profitable customer action.

    Here are key elements of content marketing:

    • Assets Content can be text in a blog post, a video, an infographic, or an image.
    • Targeted audience Content is written for a targeted audience, and the type of content posted depends on the platform.
    • Goal-oriented Content marketing helps achieve marketing goals by generating interest in a brand’s products or services.
    • Content Variety A variety of content can be produced, and digital marketers should branch out and talk about things that support digital marketing.
    • Brand voice It is important to make sure content matches a brand’s voice by constantly reviewing editorial standards and ensuring tone and quality remain consistent.
    • Keywords Using specific keywords in content takes care of the SEO aspect and helps content have a greater chance of being found, indexed, and ranked.
    • Call to action Content should have a clear call to action at the end.
    • Originality Always create original, high-quality content.
    • Visual appeal Content should be visually appealing.
    • Organization Content should be well-organized and structured.

    The content that falls under content marketing includes blogs, videos, infographics, case studies, white papers, and ebooks. A blog is key to a website because you can write about products or services and speak directly to a targeted audience.

    Content marketing is important because it:

    • Builds awareness, trust, and loyalty in your brand.
    • Is relatively inexpensive.
    • Increases traffic to your site and get more conversions.
    • Improves other marketing tactics like search engine optimization, social media, and public relations.

    The content marketing process involves:

    • Determining what goals to achieve with a marketing campaign.
    • Setting up buyer personas.
    • Setting up content audits to determine the best type of content.
    • Setting up a content management system.
    • Brainstorming for new forms of content.
    • Focusing on a particular form of content that works best.
    • Publishing and managing content.
    • Measuring content performance.

    Tips for content marketing include:

    • Remarket your content to build awareness and engagement with your audience.
    • Answer complex questions with content and focus on Google’s featured snippet to drive traffic and cement a position as an expert.
    • Create a personality for your brand.
    • Back up arguments with data using statistics and facts.
    • Be consistent with content and post on a consistent schedule.
    • Make content actionable by providing actionable steps or information.
    • Create trending and evergreen content.
    • Understand content that works for you on different social media platforms.
    • Understand your target audience.
    • Perform A/B testing to understand what your audience likes and what content works.
    • Reach out to people sharing similar content.

    When creating content, it is helpful to integrate case studies and show clear examples to stress points.

    Email Marketing: Concepts, Applications, and Tools

    Email marketing is a digital marketing method that involves using emails to promote products and services to a targeted audience. It is an efficient and inexpensive way to generate a high return on investment.

    Key concepts of email marketing:

    • Personalization and automation Emails can be set up to regularly send to customers to keep in touch, informing them about new products and other forms of engagement. With email, it is possible to personalize messages and send them to a segmented audience.
    • Data privacy compliance It is essential to adhere to privacy guidelines like GDPR.
    • Content experimentation Emails can contain images, GIFs, or videos, impacting your customer base differently. Experiment with content to determine what works best.
    • Tool and metric understanding Experience with tools like HubSpot and Mailchimp is necessary, along with understanding metrics like contact segmentation, autoresponders, and A/B testing.
    • A/B testing A/B testing is taking an original email and creating a variant and testing the two to see which performs well.

    Email marketing can be applied at different stages of the customer lifecycle:

    • Awareness Share newsletters to educate customers on how your brand can solve their problems.
    • Consideration Send relevant emails to promote your product.
    • Purchase Send emails that encourage customers to purchase a product by providing an offer.
    • Retention Nurture relationships with customers to ensure loyalty by sending emails with exclusive offers.
    • Advocacy Convert active customers into brand advocates by encouraging them to share emails with friends and promoting the brand.

    Benefits of email marketing:

    • Cost-effective It is neither expensive nor time-consuming.
    • Time-saving Setting up an email campaign can be quick.
    • Real-time marketing It meets customers’ needs at the right time.
    • Less intrusive Emails can be customized and personalized, making them less intrusive, especially to a segment that already knows your brand.
    • Builds credibility It gains credibility by offering exclusive offers and working with nonprofits.
    • Increases visibility and brand awareness It generates brand awareness by sending emails to a large group of people.
    • Easy ROI tracking It easily measures open rates, click rates, and how many people purchased.

    To perform email marketing:

    • Define Goals Define the goals you want to achieve.
    • Identify the target audience Identify a target audience and create segments based on their behavior.
    • Select Campaign Type Select the type of campaign based on your goals.
    • Design Select a suitable design for your campaign.
    • Compelling Content Have a compelling subject line and email content.
    • Schedule Send campaigns immediately or schedule them.
    • Measure Results Measure results such as open rate, click-through rate, and response rate. Perform A/B testing to find out what works.

    There are various email marketing tools:

    • Mailchimp
    • HubSpot
    • Marketo
    • Sendinblue

    One thing often overlooked is using Google’s URL builder, which allows the tracking of different campaigns. By appending links with UTM tracking, the performance of email campaigns can be tracked right in Google Analytics.

    Paid Advertising and Google Ads: A Guide

    Paid advertising involves paying to advertise products or services with ads and is one of the easiest ways to drive traffic to a website. Millions of people use search engines and social media daily, making paid advertising a popular choice for many companies.

    Paid advertising options include search ads, social media ads, and display ads:

    • Search ads These are displayed in search engine results. When a user types in a keyword query, you want your ad to show up based on that keyword query. When someone clicks the link in the ad, you pay the search engine.
    • Social media ads Social media marketing involves increasing traffic or engagement or brand awareness, but instead of doing this on search, you’re doing it on a social media platform. You can advertise with an image or a video on any particular platform.
    • Display ads Display ads are created to be placed on specific websites. Unlike search ads, you have a choice in the ad format with display ads. With display ads, you have text ads, image ads, rich media ads, and video ads. The idea is to get your ad in front of the right audience. When they see your display banner ad, it will be more visual and appealing, which will generate some brand interest and hopefully get someone to click on that ad and go over to your website.

    Google Ads

    Google Ads is an online advertising platform where advertisers pay to display ads. Google Ads can increase visibility to a high-quality audience. Search is a great place to advertise because you’re meeting the consumer halfway. Google Ads advertises your product or service to the relevant audience to ensure the users perform the action required of them. Google Ads can also increase brand awareness.

    Google Ads offers the following benefits:

    • Increased intelligence
    • Measurable performance
    • High flexibility

    With Google Ads, you can customize ads based on an audience, a keyword, a specific website, or retargeting. Google Ads also has flexible options in terms of ad format, like text ads, dynamic responsive ads, video ads, and display ads.

    If you’re not ranking organically, then you might want to consider Google Ads. If you want to bid on a keyword relevant to your business but you aren’t found for it organically, then you can bid on it. It is also an option if you are ranked for specific keywords and it’s a highly competitive industry, then you can use Google Ads to help you leverage the amount of clicks you get from that ad.

    Types of Google Ads

    • Shopping ads Shopping ads on Google search showcase your products to those looking for that particular product. By listing the price, if they like the price and they click on your ad, they’re probably going to go ahead and follow through with the conversion.
    • Call ads Call-only ads are great for mobile. If you have a phone number associated with your business, you can add that phone number to the ad, and if someone clicks on your number, they’re actually going to call your business.
    • Text ads Google will list a maximum of four text ads at the top and at the bottom. If you’re running text ads on Google, you want to make sure you’re always at the top, ideally between positions one and three.

    Where Google Ads are Shown

    • Google search With Google search, your ads will appear basically below or above the search results on a Google search.
    • Google search partners You can advertise on Google search partner sites. These are sites that have partnered with Google and are allowing Google to show ads on their site.
    • Display network The display network allows you to advertise elsewhere, which is outside of Google search. If you’re going to advertise on Google’s display network, you have more ad formats available to you, including image and video.

    Optimizing Google Ads

    When optimizing Google Ads, define your metrics and goals carefully. Track low-performing ad placements. You can scan the list of placements where the ad was shown, and if you don’t like one of the placements, you can always select it, edit it, and exclude it from the campaign. You also want to drive people to perform a particular action with the appropriate call to action. You can also use remarketing to re-engage with customers.

    Digital Marketing Full Course 2024 | Digital Marketing Course | Digital Marketing | Simplilearn

    The Original Text

    the basic concepts on seo google tag manager google ads social media marketing facebook ads youtube instagram and twitter marketing content marketing email marketing affiliate marketing marketing hacks digital marketing skills careers and much more for this video we have our experts rob and rahul taking us through all the topics so without further ado let’s start by talking about digital marketing before we begin make sure to subscribe to our youtube channel and hit the bell icon to never miss an update from simply learn meet joey a digital marketer he works as the head of digital marketing for amazon but how did joey get here a few years ago joey began to see a large number of opportunities popping up in the field of digital marketing to begin his entry into the field he needed to understand what exactly digital marketing was and what was so great about first joey learned that digital marketing was a form of marketing through which you could advertise to people digitally digital marketing leveraged different channels like search engines websites social media platforms emails and mobile applications it would give marketers the opportunity to interact with and understand their audience better and to increase the trust in their brand digital marketing would also show marketers advertisements to people based on their actions and preferences on the internet while being less expensive than traditional forms of advertising after understanding the main concepts of digital marketing joey realized there was more to digital marketing than he initially thought there are also many types of digital marketing types like content marketing search engine optimization pay-per-click social media marketing email marketing and affiliate marketing and once he understood those types he set up a digital marketing campaign for his uncle’s e-commerce website let’s have a look at what he came up with first joey created content like blogs videos infographics and case studies so that he could generate audience interest in the brand’s products or services this was content marketing next he needed his audience to actually see his content the first step was to create content on specific search keywords that were relevant to the target audience joey would make optimizations on the website and have credible websites linking back to the content and lo and behold the website began ranking on the first page of the search results by continuous optimizations joey would continue to improve the ranking and ultimately make the website rank at the first position this was seo for search engine optimization and joey could do all of this without spending a single penny he could also drive traffic to the website with advertisements but for this he would have to pay a certain fee each time the ads were clicked he could have text ads that show up in search engine results image ads and video ads that show up in websites and much more this was possible with the help of ppc or pay-per-click however joey wasn’t done yet to reach a larger audience he needed to tap into social media platforms he would use social media platforms like linkedin youtube facebook and instagram to advertise the brand’s content he would use these platforms to advertise the brand’s products or services with posts images videos and more to bring out the brand’s story and engage with the brand’s audience who spend a lot of time on social media like pbc he could use the platform to advertise the brand’s products or services with text image and video ads which needed to be paid for that’s social media marketing joey realized that a large amount of the audience weren’t visiting the brand’s website a second time he needed to keep them engaged nurture them to make sure they purchased the product for this he would send them emails that helped them better understand the products they visited on the website and assist them in the buying process he would also send emails to advertise his products or services to potential customers that is with email marketing and finally although joey was able to grow the brand’s funnel he wanted more traffic from third-party websites this could be achieved with affiliate marketing affiliates would promote the brand or product to their audiences for a fee with the help of email signups registrations conversions subscriptions etc after setting all of this up joey had the hardest part of the process to get through the wait although joey had worked really hard on each of these forms of digital marketing he only had moderate success that’s when joey realized he had to gain more knowledge and experience so he decided to get certified and get ahead in his career with the help of simplylearn he took up simplylearn’s digital marketing certification and got the skills and training he needed to become an expert digital marketer and now you know where he is you too can do the same and grow in your career by clicking on the top right corner and with that we’ve given you an introduction to all the major concepts of digital marketing greetings everyone this is rob sanders and today we’re going to talk about what is digital marketing so thanks for joining us here at simply learn and let’s get started let’s start talking about why digital marketing is important so let’s start there on the why so we’re just a fly on the wall and we’re in an office environment we’re looking at two friends having a conversation about digital marketing so really if we’re listening in everybody every marketer is using digital marketing for his or her business now digital marketing has become more popular than traditional marketing that’s not a surprise so in response hey over the past few decades digital marketing has evolved at a rapid pace these days a lot of people spend most their time on the internet so what happens in the internet every 60 seconds well a lot happens every 60 seconds so according to social media today i mean there’s a lot of snaps there’s a lot of clicks there’s a lot of text there’s a lot of videos watched there’s a lot of pictures being taken there’s a lot of voice activated activity going on a lot of tweets emails swipes there’s a lot going on here in 60 seconds so there’s a lot of activity on the internet a lot and so the one gentleman says hey can you also imagine a few differences between digital and traditional marketing systems and then the expert responds of course i can certainly clarify a few differences between digital and traditional and so he goes on to say what the differences are between traditional and digital and let’s look at that okay so on traditional marketing we’re talking about print radio billboard newspaper tv anything that’s not on your mobile or laptop so we know what traditional marketing reach is limited with digital marketing reaches maximum and what we mean by that is hey when you print something you’re printing it for x amount of people if you’re trying to promote an event and you basically create a thousand flyers okay you figure it’s going to a thousand people maybe they’ll share it so you’re looking about 2 000 people maybe just to be generous well digital marketing we’re promoting an event we can promote it to a whole lot of people depending on the platform so 2000 is nothing when you’re targeting an audience on facebook or google search traditional marketing non-versatile and with digital marketing very versatile so again going back to our flyer printing an eight and a half by eleven okay that’s it you know with with digital marketing running display banners 468 by 60 200 by 200 250 by 250 300 by 300 i mean the list goes on on the types of different display sizes not to mention text ads not to mention video or multimedia so there’s a lot you can do to get your message out there okay with traditional it’s always delayed communication okay so meaning if you’re trying to get that tv spot there might not be a spot open until one in the morning okay well with digital marketing there is no hours okay you can certainly get your point out there and have people see it instantaneously so with traditional marketing there’s a lack of real-time results i mean this seems like uh it’s obvious but you know digital marketing that’s one of the biggest benefits instant real-time results instant okay nowadays go to analytics you can look at real-time reporting okay so we could see real-time results okay traditional marketing can be very costly i mean if you’re not only doing postcards and printing postcards but you have to mail those postcards so there’s postage fees where with digital marketing it’s very very very cost efficient i mean meaning you could pick and choose who you want to target when you want to target where you want to target what you want to target and if you’re doing search you can put your bidding in place you can put your hours in place you can really control how much you actually spend that to me is one of the biggest advantages to digital marketing not only do you get real-time results but you can control costs and then obviously optimize based on the amount of cost you’re spending based on those real-time results with traditional marketing it’s difficult to reach a target audience you know with digital marketing it’s easy to reach a target audience i mean you know i don’t wanna bash traditional marketing too much i mean if you’re gonna put a tv ad in place you know you’re gonna do it on a tv show that tends to gear more towards your target audience but that doesn’t guarantee anything here we can simply go to facebook or twitter or linkedin and just pick and choose specifically who we want to target when we want to target them so it just becomes a lot easier to reach a targeted audience on a digital marketing platform and then with traditional marketing poor campaign measurement with digital you have easy to measure and optimize campaigns and what we really mean by that is because you get instant time results because you can control cost because you can reach your target audience more easily all those a result of okay you can measure and optimize based on what our audience is seeing and how much they’re spending to see it we can quickly make adjustments in order to optimize the campaign for better performance so that’s generally that means that’s a culmination of pretty much everything that we’ve listed as a benefit for digital marketing okay so now why digital marketing has been answered with all the benefits that it carries let’s talk about the what is digital marketing so you know that you know you want to do digital marketing so how do we go about that what what is it exactly well let’s just define it digital marketing is just the act of promoting a company’s product or individual’s product or service with the help of a device or technology and so obviously when we talk about device we’re talking about maybe a laptop we’re talking about a mobile device when we talk about technology it could be an app it could be you know a cloud-based platform okay it could be a piece of software okay so a lot going on on the digital side in terms of variations and what you can do but that’s in a nutshell what digital marketing is you’re really just using technology to promote your product or service so we know because of the benefits in digital marketing you can promote your campaign on different platforms okay so all those benefits we mentioned about instant real-time results cost efficiency optimizing campaigns you could do that on search you could do it on social via email on mobile apps etc so that’s what we mean by with the help of digital devices and technology well these digital devices and technology come in the form of search engines and emails and mobile apps etc so when we want to go and promote our product or service using a campaign we have different options so there are different types of digital marketing channels that we can choose from and let’s just go through that list of digital marketing channels and the first one is what i consider the king of them all and that’s seo so seo stands for search engine optimization there’s search engine marketing there’s email marketing affiliate marketing social content mobile and then we can get into subsets of each of these digital marketing channels but really we’ll start with seo because that’s the king and to me that’s basically increasing the quality and quantity of relevant organic traffic on the search engines including google so depending on where you’re located in the u.s market google tends has a large market share so you want your pages on your website to be found and clicked on organically and so that means that somebody types in a keyword you want that relevant page to show up first on google so somebody can click on that link okay and we know that millions of people specifically in the us but worldwide you search on a daily basis so if you’re ranking for those relevant keywords you can imagine how much traffic you can get okay so that’s seo okay and here’s an example so you type in online shopping well you can see the first listing here is a paid search ad and we’re gonna get to that in a minute the second organically is amazon okay so online shopping you think maybe walmart you think maybe alibaba or you’re thinking probably amazon okay so no surprise amazon’s ranking for the keyword online shopping and so if somebody clicked on their listing that’s traffic for amazon let’s move on to search engine marketing you know known as sem or pay per click or cost per click or ppc or cpc or sponsored search or google ads i mean there’s a lot of different names synonymous with sem so search engine marketing is really just using paid ads on search engines just as we saw the previous example if you want to be found for keyword you don’t have to worry about organic if you’re willing to pay for it you just bid on that keyword and voila you have the opportunity to appear number one in the search results at the top of the page for that keyword now when somebody clicks on it you have to pay google if it’s google you’re advertising on but that’s the beauty of search engine marketing you can bid on keywords and appear at the top of the search results for that keyword example here if we go back to online shopping well myus.com is bidding on that keyword online shopping so they’re actually appearing above amazon’s organic listing but that’s what they want to do they want to be found for that keyword so if they’re not ranking for it organically well they’re bidding on it and if somebody happened to click on that listing then myus.com is going to pay google something depending on what the cost per click is and so that could be anywhere from one penny to a hundred dollars it depends depends on the keyword depends on who else is bidding on the keyword depends on the location depends on the time of day it depends on quality score there’s a lot of factors involved and regarding what you pay however the benefit of sem is visibility and getting traffic to your website for keywords you’re not found for so that’s why sem’s such a popular choice for a lot of companies okay let’s talk about digital marketing that’s a traditional type of digital marketing channel it’s been around a long time you know we all send emails on a daily basis and we probably all receive emails on a daily basis this is an effective way to capture leads and convert them to customers because with email you can personalize your emails and you can send your emails to a segmented audience okay so if you have emails from females who are 35 years of age to 44 that live and say this southern part of the united states you can segment that and send them an email and cater that email directly to that audience and of course you can put some nice call to action in there you could design it really snazzy and you could track it just like you can any other digital marketing channel so email is a very effective way to really reach a target audience because everybody for the most part has a functioning email account so basically here’s an example of an email that could go out you’re selling a product and the products promotion is about to end well you know get that email out to your target audience let them know hey you have until tonight to purchase the product and if you purchase it you’re going to get 30 off and you can put the coupon code right in there with a nice call to action and you can measure how many people click on that email go to that web page and purchase the product using that coupon code so that’s an example of email marketing okay we have affiliate marketing so affiliate marketing is an effective way for digital marketers to basically create a sales force of people so basically what you’re doing is you’re getting merchants to promote your products and services and you’re using usually a third party broker like commission junction or cg.com as an example to introduce you the the person selling the product the merchant with the affiliate so that affiliate could likely be a merchant him or himself and they can basically be a good partner of yours by publishing your product or service on their website so that they can sell in order to get commissions so it’s all based on a commission so you basically are going to use a third-party affiliate like cj get all these affiliates to work for you they’re going to promote your product or service if they do sell your product or service you’re going to pay them a commission that’s more or less how it works with affiliate marketing and you know with affiliate marketing to me it’s a good way to you know really promote your product or service and you can pick and choose the affiliates or the publishers of whom you want to work with so here’s an example of affiliate marketing at work okay you basically see a banner basically you can see earn up to 12 advertising fees with a trusted e-commerce leader okay so if somebody clicked on that purchase for example or joined you could pay off that commission okay let’s turn our attention to social media marketing so social media marketing you know i would say it’s fairly new i mean if i think about it we’re in 2019 and i remember talking about facebook back in 2006. so you’re talking about 13 14 15 years of social media it’s definitely evolved over the years and but the concept remains the same it involves creating different types of content depending on the platform okay so you could be on pinterest or instagram and be dealing with photos or you could be on twitter tweeting out certain characters up to a limit okay so it really depends on the social media platform uh that really drives the type of content you’re gonna promote but we know social media can be effective because people use social media i mean facebook is one of the more popular platforms and if you want to get your product or service out there you can certainly pay to have an ad on facebook or you could just post your content organically okay that’s the beauty of social most of your social platforms like linkedin and twitter and facebook and pinterest and instagram they’ll have a paid form of advertising that you can use to promote your product or service or you can go the organic route and you know post content organically in hopes of driving traffic back to your website so with social you do have two options here but social is interesting because a lot of different social media platforms out there really depends on your product or service okay so an example of social media marketing especially on facebook with facebook you got mobile and desktop and you obviously have the opportunity to post something organically and have that liked or commented on or shared or you could post an app and get that liked commented or shared or clicked and have people go back to your website and fulfill the goal of what you want them to do so moving on to content marketing so content marketing is really an effective way of really distributing valuable content online and when we talk about content marketing you know we’re talking about different types of assets so it could be simply text in the form of a blog post or it could be a video or it could be an infographic or it could be an image okay there are lots of ways to create content these days especially in digital marketing and the great thing about content marketing is you’re writing content for a targeted audience so if you’re trying to targeted audience on say instagram then you know who your audience is and you know what the type of content you’re going to post on there so it could be in the form of a video or infographic or just a graphic and so that’s the beauty of content marketing really putting yourself out there and depending on the platform putting yourself out there with various types of content so for example we look at youtube you can see this video here about digital marketing certified associate well hey you don’t need to always write the content you can produce the content in the form of a video and post it on youtube this is a form of content marketing so that’s content marketing and then let’s talk about mobile marketing so content marketing again different types but if we go now to mobile marketing you can kind of segue from content to mobile because the only difference here is with mobile it’s strictly on mobile phone it’s not desktop so mobile marketing is really a strategy on its own that helps you the company promoting your product or service to reach your target audience through a mobile device and that includes tablets and how you could do that is via messaging you could do it via email or you could be do it via an app okay so you have different ways of getting your content out there to people okay so as an example you can use basically sms or instant messaging via mobile devices to promote your product or service here’s another example of a mobile marketing via app install and so you can even compound that by running a say google ad as an example and running your google ad on say just mobile you could do a bid adjustment just for mobile and the goal could be app installs okay so and you can even do a mobile or app extension so there’s lots of ways to really promote your app or your product or your service via mobile marketing okay let’s talk about the customer life cycle so we know why we want to do digital marketing we want to know we want we know what the digital marketing channels are because we just talked about them from seo to social to affiliate to mobile to content to sem okay you have a lot of different digital marketing channels at your disposal so now how do we go ahead and approach our customers so that’s what we’re gonna talk about first so we’re gonna talk about different stages of the customer life cycle okay and the first one is the awareness stage so we need to get our customers aware of what we’re selling or what we’re promoting okay so the awareness stage is really what product does your brand offer that’s a question we want to get out there and we want to answer okay what does a customer need your product or excuse me why does a customer need your product that’s a question we want to answer with digital marketing okay what solution does your product provide okay that’s an answer to a question we want to make sure people understand so these are questions that we want to be able to answer in the form of digital marketing whether that be mobile or content okay so getting our information out there that answers these essential questions and if we could do that then somebody’s going to become aware of our product or service okay so what product does our brand offer why does a customer need it and what solution does it provide okay those are some key questions that people tend to ask themselves when they look at a brand okay and when they look at a product hey do i really need this is it gonna help me in my life okay and who who is selling this i mean who is this brand i mean that’s those are just things that run through people’s mind intuitively that with the right messaging the right channel the right type of asset the right targeted audience you can quickly make somebody aware of your brand’s product or service in this stage it’s help potential customers discover your brand with the help of these different marketing channels so in the awareness stage you know content is key so it’s to me if we have a website we need a blog because if somebody does come to our blog from say organic search seo then we can write about that product or service via blog and talk to our customer talk directly to our targeted audience through that blog and if we’re not ranking organically we can use paid search to promote it because paid search on google for example basically we can be right at the top of the search results and so somebody can actually see it when they do a search because we know millions of people you search on a daily basis you could do social media marketing okay so you can publish that product or service on facebook while you’re building your community and you can use affiliate marketing to help get the word out by using cg.com as an example build up a sales force of people these publishers that are going to put your product or service out there so to me in the awareness stage these are the digital marketing channels you could focus on now i will say one thing about display ads display is part of search engine marketing you could use display because you can reach a large number of people so even though it’s listed here low priority in the awareness stage display ads mean that if you’re on google’s display number you could pick and choose your sites your demographics keywords topics an audience you can focus on all those different demographics to really attract a large number of people so low priority but it’s probably also good to focus on in the awareness stage okay so content marketing you must create a high quality content that people are searching for without content it’s hard to get found and so to me this is you know where the blog comes in seo take that content get it optimized okay sem if we’re not ranking organically we can make sure we’re at the top of the paid search results or the the search results for a particular keyword we want to be found for and then social media marketing using different channels depending on the channel if we’re selling you know training like simply learn does you know linkedin is a good platform for us okay and then affiliate you know basically building up a nice network of publishers to get the word out so these are all good channels that we can focus in on so traffic sources may include paid unpaid social referral display email or direct so they they could come in the awareness stage from all different types of channels even though you’re focused on content i mean you can still get traffic from mobile or email so now that we got the word out via all these different marketing channels there’s that consideration stage so you know people are aware of us now they’re considering us and that’s kind of the next stage in the process okay so a few essential questions to address on the consideration stage hey what features make your product valuable to others and how will i increase customer engagement towards my product so those are answers to questions you want to ask okay what features make your product valuable you want to basically separate yourself from the competition basically that’s what you’re trying to answer okay so if you’re promoting your product or service on paid search and other people are bidding on the same keyword how are you going to stand out and then how will i increase customer engagement towards my product so for example if you’re on facebook okay and you’re trying to get people over to your site to purchase your product then how are you going to improve that engagement you got to create something really snazzy or really it’s gonna be attention grabbing or something that’s gonna get them to become aware of it that’s gonna separate your posts from all the other posts that are in somebody’s facebook newsfeed okay so you really have to work hard to really convince somebody to get their consideration towards your product or service so in this stage your customer considers your product so help them understand how your product is valuable okay to me email works really good here because if you have a targeted audience this gives you the opportunity to really answer these questions in that particular channel email you could support that with a promotion and display i think display is a good option here too because even though you know people are trying to become aware you know you can really hone in and really get them to take that next step okay with display you can even do remarketing so if somebody’s been to your site because they’re aware of your product they’re curious you can cookie them and remarket to them via display so display to me is a good a good channel to use here okay so you have email mobile display you know sem these are all you know good channels to use on the consideration stage especially on search because somebody’s looking for something and they’re aware of your brand then you have the good opportunity to get them to click on your ad especially if you’re offering a promotion and get them to convert the goal here is to increase our engagement so people are aware we’re moving them further along the funnel with email marketing we have the opportunity to promote the product by sending an email directly to our audience so with this stage plan your campaigns around welcoming emails newsletters we can talk about product descriptions add ratings and reviews in the email you know we really just want to encourage people to purchase the product that’s we’re trying to sway them over so email is a good source to allow us to do that so with mobile marketing we can promote the products by sending relevant messages to our target audience display again retargeting because we can retarget an audience that has been to our website already did some research about our brand our product or service and now we’re going to reach back out to them to sway them so remember we want to encourage customers to buy a product by creating detailed articles about the product that always helps and that’s content okay we want to opt for a customer testimonial okay that helps sway people and add some guest blogging okay we can have ambassadors blog on our behalf or we can go out and blog on somebody else’s site okay so blogging works both ways it’s ways of of showing yourself and telling people hey we know you’re looking for this product here’s why you want to choose us okay moving on from the consideration to the purchase stage so they’re aware of you they’re considering you and now we’re on to the purchase stage so the questions we want to really make sure we address here are how are my prices compared to my competitors and is my brand more credible than others okay so they’re considering you but that price point and it may not even be the price it could be the shipping for example the price could be good but the shipping cost could be high so you really want to do some due diligence and research on what your competitors are doing credibility that goes back to the consideration stage and testimonials you want to make sure you have reviews and testimonials to really elevate what you’re trying to tell customers and that that is hey i have a good brand i have a good product i have a good service come buy my stuff come buy my product and service but you really need to support that claim you just can’t go out and say it and so supporting that comes in the form of what other people say and that could be reviews that could be comments on a social media platform it could be you know stars on say yelp or google my business you know make sure you do your due diligence and make sure you get people to you know review you or provide testimonials because people are going to do their due diligence before they purchase especially if it’s on google my business or yelp or trip advisor or whatever it is you’re trying to sell they’re going to be able to see those reviews and so do your due diligence to get the reviews and if it is a negative review hey that’s okay you can’t please everyone you’re gonna get them that’s the world we live in just make sure you show your upper hand and respond even to the negative as well as the positive reviews that you get that actually bodes well to some people because hey it shows that i made a mistake and you’re willing to correct it and so people actually see that that could be the tipping point to getting them to purchase hey look hey this brand really cares because they’re really responding to people they’re not ignoring negativity okay just those small things that can get people to change their mind now with the purchase stage according to e-consultancy 83 of the online audience require encouragement to complete a purchase encouragement what does that mean well it could mean providing a promo giving them that extra incentive you know if you don’t offer promo consider it especially on the email and the example we looked at earlier sending in an email means that if the promo is going to end at midnight send that email out and tell people they have until midnight and if they purchase today you’ll even increase it to 20 and email’s a good channel for that mobile can reach a lot of people through sms okay social media reaching people instantaneously and then you know really with the purchase stage it gives pro prospects an offer to help them make that purchase so you have plenty of channels to choose from in fact most of these channels the only one really that doesn’t fit the instantaneous mode is seo but you can really focus on affiliate even though that’s a low priority here you can really you know coordinate with your publishers who especially those publishers that have proven their worth and have sold your products in the past you get them to help promote it and incentivize their audience so let’s move on from the purchase to the purse post purchase stage so this is after somebody purchases okay so some essential questions we want to be able to address here so what additional product could my customer buy now that they’re my customer what else could i sell them what you know without being too pushy could if they buy a coat well a hat work or a pair of gloves or you know blouse you know you want to be able to not push a product on your customer but think about how you can complement that purchases that purchasers or customers product and then how to improve the customer buying experience so again this goes back to you know what we just said about reviews get somebody to offer a review and if they don’t give you a full compliment of five stars they only give you three and a half stars then you know what that’s great feedback because then you can learn from that and then the other question is will the customer refers to others and if so why so that’s definitely something you want to be able to address in the post purchase stage so let’s take a look here so with post purchasing stage you know it’s me emails at the top of this list because if somebody purchases something you can send a nice thank you email because if they purchase they’re giving you their email in return because you’re likely going to be sending them the receipt via email so email to me is a nice channel you send in a nice message even you know social media you know you can thank your community for supporting you on this recent campaign that you ran you know even throwing an extra five or ten percent on a future purchase is a thank you and that’s easily done on social media you know you could even post a blog you know promoting you know the success of a product and then offering a promotion okay so there’s a lot of things you could be doing here on the post purchasing stage so to me even looking at content again you could even you know put a survey together you could even put a survey together for your affiliates okay you could even post a poll on facebook so it’s just working in with these different channels to get some feedback about your product and service so with email mobile you can engage customers with follow-up emails or customer care content you know with mobile if you have somebody’s mobile number hey text them a simple thank you goes a long way you know you can say hey look if you’re satisfied let us know give us a call you can even in the ee mobile text message you can put a link to a survey send emails to active subscribers give rewards for customer feedback so if somebody does provide feedback give them an extra 10 off you know you want to be able to reward loyalty loyalty comes in the form of a partnership if you’re giving somebody discounts and you have a good product or service then they’re going to recognize that they’re going to say hey look i really like this product and they’re giving me 10 i’m going to go ahead and purchase from these guys again so give those discounts to those active customers or on the affiliate network give referral opportunities to your customers so if it’s an affiliate publisher hey if they’re getting people to your site you know reward them or if it’s an email and you put a four to a friend get an extra 10 off it doesn’t hurt because you’re incentivizing people to help you sell your product so with social display and content use those banner ads or use that content that you display on social or the blog you’re gonna write to give customers advice in order to maximize the value of the purchase so again you can use these platforms to also enhance what they purchased so hey you just purchased this product thank you very much did you know you could do this this and this with it and so that’s the idea of a post-purchase stage is to maximize these channels to be able to answer those essential questions about what else could they purchase you know do they like how do i get these people to become loyal customers okay so with the first purchase stage if a customer has bought a pair of sports shoes for example running shoes you can recommend cross product sale a cross sale it could be a pair of shorts or a water bottle or an accessory with an exclusive discount so that’s another example what you can do on the post purchase date greetings everyone this is rob sanders from simply learn happy new year and today we’re going to talk about digital marketing skills so digital marketing allows business owners regardless of the business non-profit for-profit large or small national local international to really expand their business allows them to personalize their content they could save money and most importantly they can measure the results and so that’s what we’re going to focus on today when we talk about digital marketing skills focusing on measuring those results so suppose anybody wants to work in marketing or grow a company or help grow an individual’s company or ensure to keep up with the appropriate skills this is what we’re going to cover today so we’re going to cover a few channels and so let’s get right to it today we’re going to start off with search engine optimization or seo also known as organic search so seo is an interesting channel uh it’s probably the premier channel for most companies in fact hubspot confirms that 57 of b2b marketers stated that seo generates more leads than any other marketing initiative so it’s really important for not only just generating traffic but it’s also important for generating leads and and generating more business including e-commerce and so what does seo entail and what skills should you acquire in order to manage seo as a marketing channel well if you think about it seo is really divvied up into two pies one pie is called on page the other pie is called off page and so on page consists of things you can do to the website to help you be found in organic search so what are those things well it could be anything from you know page load speed to four or four errors to site maps and so the point here is if you’re going to manage seo and you know that you got to make sure your website’s in tip-top shape or your clients websites and good enough shape for google to recognize it as a legitimate site you have to have some technical skills now i’m not saying you have to be developer but at the same time you have to know what a 4-4 error is you don’t have to know where and how to generate a site map and upload that sitemap you need to know how to edit a robot’s text file so those are you know what i call soft technical skills but they’re all valid for seo so you have to have some technical background staying in the on-page pie okay you need to make sure you have not only skills to write content but skills to optimize content so you need to be aware of all the different elements on a page in order to optimize that page so again that entails you know some copywriting skills but more importantly and probably more challenging is to take those copywriting skills and enhance them for seo okay so making sure that you’re able to understand what it is that you need to do to get a page optimized so it can rank higher in the search engine results so those are on page skills then you got the other piece of the pie which is off page so understanding you know what it takes to make sure your site is relevant so it’s understanding different metrics off-page metrics like page authority domain authority external links internal links and so generally most seo managers have a third party seo platform that they work with like sem rush or moz so it’s understanding how to work with those platforms to measure off page results so we always say that seo as a digital marketing channel is an 800 pound gorilla well it is because you have on page and off page to worry about so the two of those together you know is is quite a task in order to rank and so what brings seo and all digital marketing channels is understanding the metrics and understanding what you’re seeing in order to measure results and improve upon those results so that’s really the theme for all these digital marketing channels we’re going to talk about today it’s really about okay what metrics and how do i measure the results and so when we look at seo in terms of measuring results on the on page side okay you’re gonna have to do some keyword analysis you’re gonna have to understand okay what volume is you’re gonna understand how to get the competition numbers okay and you’re gonna have to understand what keywords to choose okay so that in itself is a skill being able to choose keywords based on several metrics then you’re gonna have to be able to ascertain you know what pages and what keywords are driving traffic and how those pages are performing okay and then again the off page you got different metrics like domain authority or page authority you have external links internal links you have no follow and follows and and you allow these little metrics related to off page seo so you’re going to have to understand what those metrics mean and if you can understand what those metrics mean and then more importantly act on those metrics then that’s what’s going to help you improve your results in terms of seo so again that’s going to be the common theme here so i’m just going to highlight again those metrics that you’re going to need to understand in order to better manage seo as a channel get on the on page side you need to understand the technicalities involved but for example page load what’s a good page load time it’s about page load time from a keyword perspective what’s good volume what’s bad volume what’s good competition what’s bad competition so if you can understand the intricacies of the measurements related to seo then that will help you improve upon this big channel called organic search so seo is the practice of getting relevant traffic to the website okay from organic search results so it really is essential to stay up to date and have a complete knowledge of the latest algorithm updates and factors that affect search engine ranking so that’s seo let’s transition to search engine marketing also known as paid search sponsored search google ads bing ads pay per click cost per click a lot of acronyms a lot of ways to describe it at the end of the day search engine marketing means that hey you as an advertiser have the ability and have the opportunity to rank at the very top of the google search results now it’s different than seo because you’re actually paying for the placement and so to be found at the top of the search engine results as a paid placement or sponsored ad means that if somebody clicks on your ad you’re gonna pay google x amount okay so unlike seo sem is very fast moving and so when we talk about fast moving we mean that you’re collecting a lot of data very quickly so sticking with the theme of what skills should i have for search engine marketing well if you’re going to collect data then that means you need to measure the results of that data and so sticking with our theme of measuring results you need to understand first and foremost what all the different metrics mean related to sentry engine marketing okay so i’m just gonna rattle off if you will a few of the metrics but the commonality here is yes you can learn what those metrics mean but you have to act on those metrics so one of the the main metrics involved with search engine marketing is impressions so impression is just basically how many people have seen your ad okay so if your ad shows up on the search results page regardless of whether somebody clicks on it or not you’re gonna get an impression okay so if you’re getting a lot of impressions that means a lot of people have seen your ad what’s a lot of impressions well it’s subjective okay so it could be a thousand impressions or ten thousand impressions at the end of the day that’s how many people have seen your ad now more importantly you have another metric called clicks clicks means how many people actually saw your ad and then clicked on your app okay so if you have 100 people that have seen your ad and one person who clicked on your ad then you have a click-through rate of one percent now when it comes to google ads and search engine marketing in general you want to have a high click-through rate especially on google because that does impact quality score so quality score is another metric you need to be aware of okay it’s a quality score simply a number between one and ten that’s assigned to each keyword okay so what impacts quality score click-through rate is one of the factors that impact quality score so if you have 200 or 300 or 500 or a thousand impressions and very little clicks that means your click-through rate is going to be low if your click-through rate is going to be low then your quality score is going to be low and in order to pay less to google you need to make sure that your quality score is good so you need to understand the factors involve a quality score you need to understand impressions clicks click-through rate because if you don’t have a good click-through rate then how do you improve that so it’s about measuring the results and acting upon the results those are the skills involved with search engine marketing and that’s just on the click side you got the conversion side of the house so you need to be able to understand how to get conversions and how to maintain a high conversion rate so for example if you have 100 clicks and only one conversion that is a one percent conversion rate okay fair enough but what are you paying per conversion what’s the cost per conversion okay and if that number is high like say 20 dollars and you’re only selling a product that’s say ten dollars well then you got a problem and so there’s a lot of different metrics involved with search engine marketing you’re collecting this data very quickly so you need to be able to react to the data that you see so that’s the skill set really involves search engine marketing if you’re getting the data if it’s a low click-through rate or low conversion rate or high cost per conversion or very low impressions you need to be able to understand how to react to what you’re seeing and what your data you’re collecting that to me is the primary skill bottom line with search engine marketing and there are other skill sets involved don’t get me wrong i mean it’s nice to be able to write copy because with search engine marketing typically the ads have very few characters involved so you need to be able to write a compelling ad to convince somebody to click on your ad and so writing copy being able to understand your target audience those are all things involved with managing search engine marketing but really the key component here is again measuring the results okay let’s switch over to a traditional marketing channel email marketing you know one of my favorites you know listen we’re all bombarded with emails uh and you know what it it becomes cumbersome at times i mean it’s easy to just disregard an email and so to me the key here if you’re going to do email marketing you need to have a certain set of skill sets and so what that skill set is is really understanding your audience because if you send an email to a certain set of recipients you need to hope that that email is relevant to that audience okay so you need to be able to really identify who it is we’re sending this email to and a recent study done by statista stated that 49 of consumers really like to receive promotional emails from their favorite brands so if you have a very strong brand then email marketing is probably a good channel for you if you don’t have a strong brand or nobody really knows about your brand or your product or your business then email marketing could be a little bit of a steeper hill to climb if you will but really email marketing is it involves emails that promote the brands products and services and if you could target the right audience or making sure you have the right audience then you got a good chance of having successful email marketing campaigns but when it comes to emails you know it’s like having a blank canvas you can be as creative as you want as long as you’re talking to the audience so the big skill set here again is copywriting and having some you know creativity involved with that copywriting saying the right things but not saying too much the same time making the email aesthetically pleasing as possible so that when somebody does open the email they’re going to be able to react to it so you know writing copy with strong call to action or really relevant copy that really talks to the audience i mean those are all keys for email marketing in my opinion also one thing we didn’t bring up in search engine marketing but it certainly holds true with search engine marketing as well as email marketing and that’s a b testing and so a b testing is simply taking an original and creating a variant and testing the two to see which one performs well you could certainly do av testing with email marketing that means taking a subject line that has traditionally worked for you or is relevant for that audience and then creating a variant or different subject line so if i’m going to send an email to 100 people i’m going to send 50 people one subject line and then the other 50 is going to get my variant subject client and why is this important because i want to be able to see what people react to okay so if i see the open rates higher for the variant versus the traditional or the original subject line then i know that this subject line works and therefore i’m going to apply this subject line moving forward and then what am i going to do i’m going to take it and test it against another variant so you should always do a b testing on subject lines so the concept of a b testing should not be lost on any digital marketer okay whether that be seo search engine marketing or email marketing okay so you should have an understanding of a b testing and of course going back to measuring results with email you have a different set of metrics we already mentioned open rates so if you send out 100 emails how many people open the email okay you want that open rate to be as high as possible and then when they open the email the people click on that cta or any of those links in the email okay so you want a high click-through rate and then more importantly when they click on a link in the email they’re gonna go to a landing page you want that person to engage with that landing page so what’s the engagement rate of the landing page from the email okay so it’s really important that you have an understanding of all the different metrics involved with email marketing and again how to react to that data so if you’re getting a low open rate could it be the subject line isn’t that good possibly that’s why you have to do testing if you’re getting a low click they’re right on the emails that could be because the copy may not be that great or the design or the call to action or it’s not compelling enough for the recipient of the email and then again the engagement on the landing page if you have a low engagement rate a low conversion rate you gotta look at that and figure out how to improve that okay so you can apply a b testing the landing page so there are always ways to react to the data regardless of what campaign or regardless of what digital marketing channel you’re working in so that’s the commonality here one point on email marketing is if you’re going to measure the results of the campaign whether you’re using you know vertical response or mailchimp or you know some other email marketing platform you want to make sure you have what we call a utm tracking and if you’re using google analytics having utm tracking or understanding what utm tracking is allows you to measure the results of that email marketing campaign in google analytics so that’s another skill set you should have being able to apply your tracking to your digital marketing campaigns including email okay because if you don’t it’s going to be hard to measure the results in google analytics so let’s focus on one more marketing channel here and that’s social media so we all know social media isn’t going anywhere it’s becoming more and more popular in fact your offshoot of social media is really influencer marketing uh you know if somebody an influencer has millions of likes on say tick tock or instagram you might want to engage with that influencer and help you promote your brand or your product isn’t that really what social media is it’s a platform whether that be you know facebook or or twitter it’s a it’s a platform to help you promote your brand your product your services and it’s a chance for you to get to message your user base your community prospective clients people who don’t even know about your brand it’s a chance to build awareness so social media holds a lot of different uh strategies if you will in fact nearly almost 4 billion of the world’s population uses social media let me see there’s seven something billion people in the world well that’s a large percentage the majority of the percentage of the world uses a social media platform okay in fact just like seo when you need an seo platform there are plenty of social media platforms there’s later there’s sprout social there’s hootsuite there’s buffer in fact buffer confirmed that 73 of marketers believe social media marketing has been somewhat effective or very effective for their business and that’s promising because social media in my opinion having been in this industry a while it can be a very fickle channel meaning if you’re trying to promote a product or service on facebook and it’s very very going to be very hard to pull that person away who’s engaged with their facebook feed not only just to get them away from the facebook feed onto your website but then to turn around and allow that person to try and convert okay based on what you have on your website so it’s challenging enough just to get them away from the social media platform let alone converting so that’s why when i say very fickle but you know it’s somewhat encouraging if buffer’s telling us that marketers believe that social media marketing can be effective and it can be effective you just have to have the right strategy so to me one of the skill sets you should have if you’re going to be a social media marketing manager is being able to understand you know what is the strategy here what are we trying to achieve when we set up a social media platform or enact a social media campaign okay and so that’s really the first thing it’s really understanding what platforms what’s the strategy here because if the strategy is brand awareness then what channels or social media platforms if you will work best for us is that twitter is that facebook so it’s being able to kind of formulate a strategy a plan if you will for social media marketing because the last thing you want to do as a marketer is endlessly just post content for the sake of just posting content because just like any other marketing channel you’re going to have metrics and social media is not shy on the metric front okay so you have reach you have impressions you have engagement rate in fact every social media channel has its own set of specific metrics whether that be likes followers shares uh reviews stars if you will so it really depends on the social media platform that you’re using but at the end of the day you need to be able to measure the results if you’re posting let’s just say on facebook and your whole job or strategy is to entice engagement meaning get people to share that particular post or act on that post then you need to be able to measure the engagement how many people saw the post how many people engaged with the post okay and so just like any other marketing channel you’re collecting data and you need to react to that data but more importantly it’s about being able to you know put a strategy together first and then i would you know a skill set i would recommend you have is understanding all the different social media platforms that are out there you know i just named buffer or hootsuite or sprout social they’re all good in their own right but they’re all going to have different features so to me understanding what social media platform works best for you you want to choose a social media platform that you know allows you to control what post you schedule when you schedule them how they’re scheduled what platform they’re scheduled on at the same time you want a social media platform that’s going to help you understand the engagement that you’re getting from that platform and you’ll probably want a social media platform that allows you to quote unquote listen in if you will on what users are you know reacting to in terms of hashtags or what’s trending on that particular platform okay so you want a listening tool if you will uh as part of that social media platform so it’s understanding what platform you want to use when it comes to social media marketing it’s understanding what strategy that that platform is going to help you when they enact okay and then it’s also that social media platform that’s going to help you understand the data so you can react to the data so those are all to me the skill sets you need as a social media manager and then an offshoot of social media is paid social so just like search engine marketing you can advertise on say twitter linkedin facebook on a cost per click basis meaning if you’re showing your ad on linkedin and somebody clicks on it you’re gonna pay for that click you’re going to pay linkedin or you’re going to pay twitter you’re going to play facebook so it’s understanding you know the skill sets involved with paid social is understanding what assets you can have when advertising on these platforms you know can you use video on linkedin or facebook um you know can you use what type of images and you know how big do those images need to be and can you have wording on those images or what are the guidelines involved with having images as part of your ads so having a full understanding of the types of assets that you can run in terms of your advertising on social media is very important in my opinion because it’s always changing and you want to be able to put the best asset the best message you want to put your best foot forward when advertising on social media and of course when you do advertise again a whole nother set of metrics you know how many people saw your at how many people clicked on your ad how many people engaged with the landing page how many people converted what was the cost per conversion so all of those are metrics that we covered in search engine marketing they apply with paid social so you have the opportunity on paid social you have the opportunity on social media to really get your message out there it’s really understanding what kind of data you’re collecting what are the results of the ad or the post and how do you react to that and that’s really the common theme with digital marketing skills if you’re not a big fan of numbers you’re not a big fan of excel if you will or spreadsheets if looking at a mountain of data scares you well then you might want to think otherwise when going into digital marketing but if you want to embrace the data then digital marketing is really a great career because if you can get the data and you know how to react to the data then you can be successful in any campaign you run right that should do it for today thanks for joining look forward to reaching out to you uh for more of these uh webinars uh feel free to email us or go check out our website at simplylearn.com thank you so much and i’ll see you soon [Music] before we get on to talking about mobile marketing let’s have a look at some stats related to mobile marketing first off mobile devices are used for over 40 of online transactions next we have marketers and advertisers put 51 percent of their budget into mobile ads and finally mobile is responsible for an average of more than 40 percent of revenue in leading b2b organizations so what is mobile marketing mobile marketing is a digital marketing strategy that started all the way

    in 1992. remember sms’s that advertise stuff that’s what mobile marketing started off as the main objective with mobile marketing is to advertise products and services to a target audience through multiple channels on smartphones tablets and other mobile devices this is done through websites emails sms social media in-app notifications and other applications so here are key concepts related to mobile marketing first we have focusing on the customer and personalized marketing in mobile marketing the primary focus is on the customer want them to increase brand loyalty give customers special offers or show them personalized ads based on their location and purchase history basically by focusing on the customer it gives them the feeling that the brand is directly interacting with them and as a result their loyalty towards the brand greatly increases next we have identifying trends with data by leveraging data different trends can be identified from there you can create customer profiles and then with predictive and behavior analysis you get an understanding of what will better grab the attention of a customer then we have testing testing provides insights and learnings that would be extremely important to the success of the campaign for example say you do an a b test with that you’ll get the optimal variant of the two as well as further understanding of what works and what doesn’t and finally understanding mobile analytics having some experience with mobile analytics with some of the metrics that need to be focused on like engagement ratio cost per install and average revenue per user are very important for mobile marketing experience with mobile analytics tools can also help with insights that would help future decisions and experiments so if you’re interested in getting certified in mobile marketing you have options like mobile app marketing 2020 aso advertising and monetization by udemy and you also have digital marketing specialist certification by simply learn now let’s go to number nine crm or customer relationship management here are some interesting stats it is stated that towards the end of 2019 86 percent of customers are willing to pay 25 percent more for better customer experience also crm marketing will be worth 73 billion dollars in 2020. finally businesses that leverage crm software see sales increased by 29 sales productivity increased by 34 percent and sales forecast accuracy increased by 42 now that we have looked into these stats let’s understand what crm is all about crm is a technology with which an organization’s relationships and interactions with existing or potential customers are managed it’s basically a collection of strategies tools and technologies and crms aim to develop new customer relationships retain them or require new ones along with that it also helps companies with sales marketing and service management crms mainly store data like purchase history personal information and purchasing patterns so here are a few areas to focus in crm first we have data analytics crms provide a number of different metrics that can be analyzed and whose results can be incorporated into forthcoming campaigns now although what metric you focus on entirely depends on your requirements here are some of the commonly used metrics there’s customer churn which is basically customer attrition there’s nps which is a measure of how satisfied your customers are best customer retention cost and first contact resolution rate which is a percentage of customer support tickets that get resolved at the first shot next understanding how different crm tools work there are loads of options to choose from when it comes to crms there’s salesforce hubspot crm zoho crm microsoft dynamics and much more it is really important to have experienced at least the most commonly used ones since each of them have their own nuances advantages and disadvantages now let’s have a look at some of the certifications we have options like salesforce administrator certification training course by simplylearn dynamics 365 by microsoft and finally hubspot academy sales professional credential by hubspot so now let’s go to number eight at number eight we have designing like usual let’s have a look at some of the stats did you know that 32 percent of marketers say visual images are the most important form of content for their business with blogging in second well 70 of companies in western content marketing which could include visual marketing strategies so now let’s take a closer look at designing with designing the objective is to communicate as well as promote the products or services the brand is advertising in a visually appealing manner designing goes hand in hand with a great copy though even if you had the best looking creative in your ad it’s possible it won’t catch on if the copy accompanying it isn’t good you might wonder what does designing have to do with digital marketing plenty actually if you have an understanding of designing yourself in the scenario where graphic designers are unable to bring your idea to life you could do it yourself desiring for yourself what the content will convey not only that you might be able to provide some insight in the designing of the creative for the ad next let’s have a look at key concepts of designing firstly a basic understanding of design philosophies are necessary which means you need to know about concepts like using attention grabbing and relevant images the golden point rule and much more then there needs to be an understanding of tools like adobe photoshop and after effects these are some of the most commonly used tools for creating creatives and even the basic experience with these software could be extremely useful later on now let’s have a look at some certifications we have certifications like graphic design by coursera introduction to graphic design by linkedin and fundamentals of graphic design again by coursera next at number seven we have listening now let’s talk about social listening social listening is a method through which a brand can learn about what customers are saying about them and the industry online by monitoring digital conversations the brand social media channels can track analyze and respond to conversations and feedback improving their relationship with the users who may become potential customers and thus increasing loyalty of present customers and it’s a proven fact that customers are drawn towards brands that are prompt in response now let’s have a look at some key concepts understanding how different social media platforms work how is each platform different from the other where does most of your audience come from which platform is better suited for your content those are the questions that need to be answered then experience with popular social listening tools like hubspot and hootsuite these platforms can help with a number of different situations like pr crisis respond to customer complaints find user generated content to obtain competitive intelligence take suggestions and much more next at number six we have copywriting first let’s have a look at some stats it is stated that 64 percent of b2b marketers outsource their demanding copy needs next it also says that a compelling copy draws 7.8 times more site traffic and produces brand recall which brings higher engagement rates now let’s talk about what is copywriting copywriting is an act of creating promotional texts that could be advertised in brochures notifications billboards emails and so on the primary objective here is that the written content called copy or sales copy increases brand awareness and persuades individuals to take a particular action be it signing up to a website buy a product and so on now let’s have a look at some key concepts of copywriting first understanding the customers and the competition so from the customers several bits of vital information can be obtained like what kind of writing gets the maximum amount of engagement what kind they dislike and much more likewise from the competition you can find out what kind of writing they have success with what they are doing better from your brand and so on this one goes without saying but to have success with copywriting you need to be well versed with grammar and have sufficiently good writing skills let’s have a look at some certifications now here we have the creative copywriter academy then we have the idm award in digital copywriting by the institute of data and marketing and finally we have american writers and artists copywriting course next up number five email marketing first let’s have a look at some stats according to statista in 2019 global email users amounted to 3.9 million by 2023 this is set to grow to 4.3 billion next it also states that 81 smbs rely on email as their primary customer accusation channel and 80 for retention next again by statista it states that 49 of consumers would like to receive promotional emails from their favorite brands so now let’s have a look at email marketing email marketing is a method for performing digital marketing by using emails to promote products and services to a highly targeted audience in a way email marketing could nurture the relationship with your customers or completely drive them away with email marketing customers can be communicated with directly with personalized emails helping them stay updated with items or offers it also serves a purpose of informing people about your brand or keeping existing customers engaged between purchases now let’s have a look at key concepts first we have focusing on personalization and automation emails can be set up in such a way that customers are regularly sent emails on a regular basis to keep in touch with them inform them about new products and other forms of engagement then we have complying with data privacy rules privacy has been the talking point for a while now most recently the gdpr brought about a number of restrictions that have to be adhered to by organizations so it’s absolutely necessary that these privacy guidelines are followed or would you rather spend 10 million pounds next experimenting with different kinds of content emails can have images gifs or videos attached to them and each of them can impact your customer base in a different manner depending on their requirements so different kinds of content need to be experimented with to determine the one that works best for you and finally understanding popular tools and metrics to be successful at email marketing it is absolutely necessary to be experienced with tools like hubspot and mailchimp these platforms come with a number of features like contact segmenting autoresponders service and app integration a b testing and much more next up we have certifications here we have certifications like hubspot academy email marketing by hubspot then email and affiliate marketing mastermind by uteny and finally advanced email marketing certification training by simply learn so now that we have reached midway i have a question for you guys what do you guys think is in the number one section let me know in the live chat i’d like to know what you guys think if you enjoy watching informative tech videos like this one consider subscribing to simply learn’s channel to stay up to date on the trending technologies and hit the bell icon to never miss an update in the future now back to number 4 social media marketing before we go in let’s have a look at some stats according to statista nearly 50 percent of the world’s population uses social media 73 percent of marketers believe social media marketing has been somewhat effective or very effective for their business lastly 90.4 percent of millennials 77.5 percent of generation x and 48.2 percent of baby boomers are active social media users so now let’s have a look at social media marketing social media marketing involves the usage of social media platforms to build a brand drive traffic to your website and increase sales this helps marketers achieve their marketing and branding goals by creating and sharing content on social media activities like text and image updates video and other content that can drive engagement social media marketing also enables marketers to perform paid advertising with this your brand’s content like articles videos and images are exposed to a high quality targeted audience next let’s have a look at some key concepts of social media marketing first understanding how to work with different social media platforms is necessary every social media platform comes with its own kind of audience nuances advantages and disadvantages so it’s important to have experience with them so that the one that best suits your requirements can be selected next we have monetization on youtube which is also a social media platform you could monetize your videos to get some income out of them other options include affiliate marketing influencer marketing events and much more then we have analytics experience with social media marketing tools like buffer and buzzsumo can help organizations by providing alerts based on keywords brand names links domain and much more among other things it also tracks competitors and analyzes their content to determine what they are doing better then we have knowing your brand’s user base and optimizing your content it’s important to understand your brand’s user base to determine what they like the most on your social media page and then optimize it now let’s have a look at some certifications here we have advanced social media certification training by simplylearn then we have social media marketing on linkedin learning and finally hootsuite social marketing certification by hootsuite and now for the top three number three pay-per-click of ppc first let’s have a look at some stats 33 percent of people click on paid search ad because it directly answers their search query it also states that paid ads have a 11.38 ctr on google and finally according to google businesses make an average of two dollars in income for every one dollar they spend in google ads now let’s talk about ppc it is a form of online advertising in which advertisers spend a certain amount of money each time their advertisement is clicked this process if done properly can drive people to your website without having to get them organically search engine marketing is one of the most popular methods to perform ppc for ppc most search engines are part of an automated process performed by the search engine to determine how relevant and valid they are to appear in the search engine result page now let’s have a look at some key concepts of ppc first it’s important how different search engines and their advertising works each of them have their own but somewhat similar rules prices restrictions and so on then we have google ads one of the most popular and lucrative players among the search engines google ads provides marketers with a sizable chunk of the internet to advertise to it is important to properly understand how google ads works and how its many features and functionalities can be used efficiently for more on google ads why don’t you check our introductory video on it i’ll link it in the chat next analytics different metrics like cpc or course per click clicks click-through rate and quality score need to be understood so that optimal and well-informed decisions can be made finally we have copywriting and visual design ability as i mentioned earlier either of these don’t work without the other which means the experience in both these concepts would be greatly beneficial for the individual and the organization now let’s have a look at some certifications we have google ads certifications by google then advanced pay per click ppc certification training by simply learn and finally we have microsoft and excellence program by microsoft now for the top two search engine optimization let’s first look at some stats according to zero limit web on the first page alone the first five organic results account for 67.60 of all the clicks and according to google where to buy plus near me mobile queries have grown by over 200 percent in the past two years and finally according to hubspot 57 percent of b2b marketers stated that seo generates more leads than any other marketing initiative so what exactly is search engine optimization search engine optimization or a ceo refers to the method adopted by an organization to grow the quality and quantity of website traffic by making it more visible to the users of a particular web search engine this is possible with the help of organic search results seo improves unpaid results and doesn’t count traffic obtained from paid ads next let’s have a look at some key concepts of seo technical seo the technical side of seo like server side settings site maps server response code rewrites and so on will help you take advantage of both page level and server level optimization to ensure they are found by search engines this by extension helps generate traffic and conversions next content marketing it is important to be well versed in content marketing as both seo and content marketing can not exist without the other content marketing provides high quality content and seo provides the appropriate keywords that would help it get noticed by search engines next link building the process of search engine optimization can only be successful if there’s a combination of both external link building and internal link optimization one builds links with credible websites and the other performs link optimization on your own properties and social media platforms now we have site usability seo must focus on good site usability this is an indication of how objects are placed in your website and if the information provided is useful for the users it also indicates if the site is easy to use and navigate then you need to have experience with tools like moz and google analytics to take appropriate inferences from the data obtained and finally we have google analytics and google webmaster google analytics will help with tracking and reporting website traffic google webmaster will help track your website’s search performance with the help of google search console and additional resources now let’s have a look at some certifications here we have seo training course by mers which is provided by udemy and we have search engine optimization training course by simply learn and finally we have hubspot seo training course provided by hubspot finally number one it’s data analytics data analysis is a process which looks into collecting and organizing data by doing so helpful conclusions are drawn these conclusions can be incorporated into the upcoming campaigns of the organization the information that is analyzed is collected with the help of analytical and logical reasoning here are some key concepts of data analysis first understanding popular data analytics tools like apache spark tableau and sas can be greatly helpful in the process of data analysis then we have google analytics google analytics is a tool that helps businesses analyze their website it records activities of users visiting your website along with additional information like their age gender and interests this is then sent to the google analytics server and then can be used by you to make decisions regarding upcoming campaigns then we have data visualization data visualization enables data to be translated into a chart graph or other visual component understanding data visualization would help with understanding data in a quick and clean manner it enables brands to identify emergent trends and to respond to it quickly with it the brand story can also be shared with others thanks to being able to create a narrative with graphics and diagrams and finally a clear understanding of data structures fundamentals and basic statistics can greatly ease the process of data analysis now let’s have a look at some certifications here we have introduction to data analytics for business by coursera then we have data analyst masters program by simply learn and finally we have micromasters program and marketing analytics by edx today i’m going to tell you how you can become a digital marketer so first off let’s answer the most important question who is a digital marketer now a digital marketer is responsible for several things let’s go through some of them first off they’re responsible to develop as well as manage marketing campaigns to ensure that the goals of the organization are fulfilled they need to create a marketing strategy which is based on analyzing their competition as well as the benchmarks within the industry they need to drive website traffic as well as acquire leads which are then worked upon by the organization or the business they need to utilize web analytics tools so that they can measure and optimize the campaign which is basically figuring out how well the campaign is doing and if it’s not doing well how they can make it better and finally they need to be able to enhance brand awareness which is just letting people know that the brand exists and how the brand can make their lives better next up let’s talk about how to become a digital marketer to become a digital marketer you need a certain set of skills skills like search engine optimization search engine marketing or sem email marketing social media marketing affiliate marketing content marketing and finally mobile marketing so the first step you need to take to become a digital marketer is to learn seo so seo or search engine optimization is the process of increasing the quality of your organic traffic which is nothing but the traffic that comes to your website without having seen any paid advertisements just because your website is one of the first few results when they search a particular query on a search engine seo involves on-page seo as well as off-page seo so how to do on-page seo first off you need to do keyword research keyword research is one of the most important steps when it comes to seo it is the process of identifying popular words and phrases used on search engines by users you need to be able to identify keywords with high search volume high relevancy and low competition next up we have technical audit so search engines around the world have internet bots performing a particular process known as crawling in this process these search engine internet bots these search engine bots also known as spiders scan a website and copy the entire website’s content and store it within the search engine for it to index now you need to ensure your site is being crawled and indexed next you have onsite optimization you need to develop high quality content meta tags url and sitemaps and finally user experience you need to provide good website architecture as well as internal linking structure next up let’s talk about how to do off-page seo this is made possible with the help of link building this is the process of navigating links from other websites to your own and by building external links to your website your organic search ranking can be improved now let’s talk about some seo tools you have moz google keyword planner semrush and ahrefs now let’s talk about the next step required to become a digital marketer which is to learn sem or search engine marketing search engine marketing is a practice of marketing a business using paid advertisements on search engines and other websites so basically this is a way of attracting users towards your website or a particular product that you’re offering so how can you do sem or search engine marketing first off you need to determine your goal and define a budget you need to ensure that you have a goal in mind for example do you want more leads do you want to increase traffic or improve brand awareness and much more after you’re done with that you need to define a budget how much money are you ready to spend to achieve this goal then you need to choose a list of relevant keywords which is keywords on which you’ll be bidding to advertise you need to finalize your keywords and then bid on them which is basically are you ready to pay for how many clicks you’re getting or for acquiring customers or making them leads and so on you need to create a compelling headline for your ad campaign you need to monitor the performance of campaigns and measure results which is basically finding out whether the campaign is working out well and if it’s not to optimize it so that it works the next time and you need to target your audience with remarketing campaigns for example if a customer does not go through with the conversion process they can be added to the remarketing audience so that they can be advertised to again some of the popular sem tools are google adwords editor fb ads manager bing ads and adroll now for the next step to become a digital marketer you have to learn email marketing now email marketing is a really efficient as well as inexpensive way to generate high return on investment it can be used to convert prospects into customers by sending personalized emails to a targeted audience so how do you perform email marketing first off you need to discover your target audience and create segments in which you can divide them depending on their behavior you need to select and create your type of campaign depending on the goals you want to achieve you need to select a suitable design for your campaign you need to have a compelling subject line and email content which is very important when it comes to email marketing you need to send campaigns immediately or schedule an email and finally you need to measure results such as open rate click-through rate response rate and so on you also need to perform a b testing to find out what works and what doesn’t some of the popular email marketing tools are mailchimp hubspot marketo send in blue and so on and now for the next step you need to learn social media marketing social media marketing involves the promotion of your product and services on different social media platforms using different types of content now this could be just sponsored posts video advertisements images articles and so on now how can you do social media marketing first off you need to choose a suitable social media platform for your business it could be facebook youtube twitter linkedin and so on next up you need to find your target audience now each of these platforms has a particular niche that occupies it now for example facebook requires an active social media marketing strategy pinterest is usually used by females linkedin can be used for employee networking and youtube is a platform where people create as well as share video content and that’s the only content that works on youtube you need to create as well as curate engaging content because without your content being engaging nobody’s going to be interested in your product or service then you need to choose a social media management tool and finally you need to test evaluate and optimize your results now let’s talk about some popular social media marketing tools we have hootsuite tweet deck buffer sprout social and so many more now for your next step to becoming a digital marketer you need to learn affiliate marketing now affiliate marketing is a form of digital marketing that involves two players a merchant as well as an affiliate now a merchant is an individual who pays a commission to the affiliate who could be a third party site or entity to drive sales bring leads or new customers with the help of referrals now how can you do affiliate marketing first off you need to choose a tool through which you can find affiliates who can advertise your product now you need to choose affiliate on the basis of how much traffic the affiliate website gets how successful the affiliate’s previous campaigns were and and how much commission the affiliate asks for then you need to specify the format that the affiliate must use when they’re advertising your product or service you need to keep a record of the customers who purchased your product or service through the affiliate and finally pay the affiliate based on the commission rates now let’s talk about some of the popular affiliate marketing tools there’s cj affiliate volume has offers and even now for the next step to becoming a digital marketer you need to learn mobile marketing now mobile marketing enables the business to communicate with the targeted audience through any mobile device this is through sms emails mms’s and so on so how do you do mobile marketing first off you need to create a mobile buyer persona which is you know what kind of person is using the phone you need to set business goals like what goals basically determining what goals you want to achieve with the mobile marketing campaign then you need to conduct your campaign and reach your target audience with a personalized message to these users and finally you need to monitor these metrics and optimize them if required now let’s talk about some popular mobile marketing tools there’s slick text localities admob facebook mobile ads and much more now for your next step in becoming a digital marketer you need to learn content marketing content marketing is a bull marketing technique of creating as well as sharing valuable content now this could be blogs videos or articles which solves the problem of the target audience this holds their attention by adding value to their lives and can end up converting their interest into a purchase so how do you do content marketing firstly you need to define your goals as in what you want to achieve you need to define your target audience then you need to determine what kind of content you are creating it could be blog posts ebooks case studies infographics and so on you need to brainstorm for new content ideas you need to perform a content audit which is to evaluate content elements and information assets and choose a suitable content management system now you can plan create publish and measure your results all in one place using a content management system using a content management system such as the hubspot software next you need to promote your content using email affiliate and social media marketing finally you need to measure your success and optimize your content now let’s talk about some of the popular content marketing tools there’s linkedin pulse paper.li flipboard traffic and many many more now let’s talk about some additional resources now there are a huge number of videos online about digital marketing and i recommend you go through some of them so that you have a basic idea about their fundamentals now this is where simply learn’s youtube channel can help you you can take advantage of simply learn’s digital marketing tutorials you can go to this playlist right here and here you have tutorials on what is seo how you can rank number one on google keywords research facebook ads tutorial how you can rank your youtube videos facebook advertising tips and tricks social media marketing google tag manager google analytics and so much more now let’s have a look at the salaries of a digital marketer in the united states the average salary of a digital marketer is approximately 65 000 per year similarly the average salary for a digital marketer in india is approximately 5 lakh rupees per year now let’s talk about how you can become a certified digital marketer now there are a number of different certifications available for you there’s the google ads fundamental certification the facebook certified planning professional certification the hubspot content marketing certification the hootsuite social marketing certification and simply learns digital marketing specialist masters program now here’s another way simple learn can help you simply learn has a number of different digital marketing certification has a number of different digital marketing certifications let’s talk about the digital marketing specialist masters program in this program there are a number of different certifications such as the digital marketing certified associate advanced web analytics advanced seo and so on the certification also provides the omcp certification exam voucher worth 395 dollars upon the completion of the masters program it has 45 plus projects and can help you get a salary of close to 17 lakhs per annum it is also accredited by hootsuite facebook the omcp and so on so now let’s have a closer look at the digital marketing course or the digital marketing certified associate certification training now this certification provides 53 hours of instructor-led training 40 plus hours of self-paced videos instructor-led online project mentoring sessions helping you prep for examinations from the omca google ads and so on it has industry accreditations from hootsuite facebook and the omcp and it covers more than 35 tools such as facebook insights youtube analytics crazy egg google keyword planner google ad manager linkedin ads buffer semrush and so on so why don’t you go on to simplylearn.com so that you can get started on your journey getting certified and getting ahead hey guys welcome to this video on digital marketing career jobs resume salary skills roles and responsibilities so without further ado let’s jump right into it the 21st century has given us many things to be thankful for from technology to health care our lives have greatly improved for the better and many of these things wouldn’t have been possible without the internet not counting about the several ways it has improved our lives the internet has also made the life of marketers a whole lot easier earlier unless you had lots of money or were very popular your brand’s popularity would be limited to your locality but thanks to the internet you can advertise your content to anyone anywhere in the world the whole world is now your marketplace and that is because of digital marketing which is the process of advertising goods services and your brand with the help of digital channels like websites social media platforms search engines and so on digital marketing has the following types search engine optimization content marketing social media marketing search engine marketing affiliate marketing native advertising marketing automation and email marketing but you might be wondering who can ensure these digital marketing concepts are incorporated into a brand’s marketing campaigns to ensure the best possible output a digital marketer of course so now let’s talk about everything related to a digital marketer but before we can get started let’s go to a more familiar setting on where a digital marketer belongs and strives the office now let’s start by talking about who is a digital marketer a digital marketer is someone whose objective is use digital channels like search engines social media platforms affiliates and other opportunities to generate leads and build brand awareness everything the digital marketer is aimed at helping the brand grow but that’s not where his or her responsibilities end a digital marketer is also responsible for developing and managing marketing campaigns this means that the success of the entire marketing efforts of a brand or an organization entirely depends on how competently a digital marketer develops the marketing campaign the work doesn’t end there though the digital marketer also needs to manage the campaigns next like we mentioned earlier he or she needs to acquire leads and drive traffic to the brand’s website taking advantage of the digital channels we mentioned earlier alongside providing high quality content the digital marketer also needs to perform competitive analysis and industry benchmarking to understand what kind of content works best within your industry the kind of content that your competition posts and what works for them they’re also responsible for using tools like buffer hootsuite and sprout social to measure and optimize marketing campaigns based on data obtained from the tools and finally they’re responsible for improving brand awareness by advertising the organizations or brands content on digital marketing channels let’s now talk about the skills required to become a digital marketer now let’s have a look at the different types of digital marketing there’s search engine optimization content marketing social media marketing search engine optimization affiliate marketing and email marketing let’s talk about search engine optimization first search engine optimization is the process of improving the overall quality and quantity of the organic traffic coming to your website via search engines with seo you’re able to attract visitors who would be actually interested in the products or services that your brand is offering without having to pay a single penny the process of seo has two parts on page and off page seo let’s have a look at each of them in detail first let’s have a look at on-page seo on-page or on-site seo is a method of search engine optimization that involves the optimization of elements on a website like its content or html code to help increase the amount of traffic coming to your website and improve its search engine rankings it also helps users easily understand what a page is all about and whether or not your page addresses their search query on-page seo is possible with the help of keyword research technical audits on-site optimizations and enhanced user experiences next we have off-page seo off-page or off-site seo refers to actions taken outside your website to affect your rankings in search engine result pages it involves promotional methods to improve search engine and user perception of your site’s popularity relevance trustworthiness and authority off-page seo can also be performed with the help of link building which is getting other websites to link back to your website some of the popular seo tools are moz google keyword planner and ahrefs next up we have content marketing content marketing refers to the process of marketing that focuses on creating and sharing valuable relevant and consistent content like blogs videos infographics and case studies to bring the attention of a targeted online audience to the brand’s products and services the process of content marketing involves firstly to decide what goal you want to achieve with your marketing campaign do you want more subscribers more conversions increased leads that’s what you need to decide here then you need to set up buyer personas a buyer persona is a profile created based on research that represents the target customer that might enjoy your products or services with this you can identify the ideal audience that might be interested in your content next you’ll need to perform a content audit it involves taking a look at all the content on your website and assessing its relative strengths and weaknesses in order to prioritize your future marketing activities then you need to choose a content management system of your choosing there are a number of options available like wordpress mailchimp and squarespace you will need to keep brainstorming for new forms of content that will attract the attention of new audience you will need to focus on a particular form of content you want to focus on and finally you’ll need to publish and manage your content now let’s talk about popular content marketing tools there’s buffer basumo follower wonk and hootsuite let’s now talk about the next type of digital marketing that is social media marketing social media marketing refers to a form of marketing that involves the usage of social media platforms to connect with your audience to build your brand to increase sales and to drive traffic you will need to listen to and engage with followers analyze results and run social media advertisements the process of social media marketing involves like before you first need to determine what goal you want to achieve you need to determine whether you need increased conversions email signups lead generation or any other marketing goal at this stage you need to determine what your audience enjoys the most you need to find out which files get the most amount of engagement likes or shares then you’ll need to research about your competition within your niche see what kinds of content they post what content of theirs receives the most engagement from their audience and how you can make similar content you will then need to perform a social media audit through which you can analyze content on your social media profile and understand their strengths and weaknesses to determine what kinds of content you can post then you will need to create an account on a social media platform of your choice like linkedin facebook instagram twitter or youtube and start creating marketing strategies on how to make the most out of them you should also take into consideration other brands that have already established themselves in social media for inspiration you can analyze what kind of content they post and how you can replicate the same you will then need to create a social media calendar these are spreadsheets or applications that will enable you to plan your social media posts in advance you can plan when content will be shared manage them and track the deadlines and finally you will need to keep testing evaluating and making adjustments to your marketing campaigns to finally reach the sweet spot where you have a perfect social media marketing campaign here are some of the popular social media marketing tools there is hootsuite tweetdeck sprout social and buffer just to name a few next up let’s have a look at search engine marketing search engine marketing or sem is a marketing process that involves websites increasing the amount of traffic as well as their visibility on search engine result pages by taking advantage of paid advertising let’s now take a look at the process of search engine marketing first off as usual is to determine what goal you want to achieve with your sem campaign mode leads conversions subscriptions you decide then you will need to research what kinds of keywords you want to advertise on this is a really important decision that carries a lot of monetary weight as choosing the wrong keywords may have your brand competing against larger ones in a bidding battle you have no chance of winning you will then need to decide on what keywords you want to advertise and then start bidding on them to ensure that a user sees your ad when they search for that particular keyword you will need to set up a headline for your ad campaigns as a well-written headline for your ad can make the difference between a potential customer coming to your website and buying your products and then being completely turned off by your brand you will need to monitor your campaigns and measure how well you’re doing so that you can make the appropriate adjustments and finally you will need to make sure you make regular optimizations and adjustments based on the data you’ve collected and re-target potential customers to renew their interest in your brand some popular search engine marketing tools are google ads facebook ads manager ad role and binge ads just to name a few next up let’s take a look at affiliate marketing affiliate marketing is the process of paying an affiliate who could be a particular website or other entity to advertise a merchant’s products the affiliate usually promotes the product and earns a commission for each sale they make this is usually done using referrals via registrations email sign ups conversions and subscriptions here’s the process of affiliate marketing first you will need to decide the affiliate network you want to choose the affiliate network is like a favor for both merchants and affiliates here a merchant gets to decide which affiliate they want to work with and vice versa as a merchant you will need to set up specific rules guidelines image specifications commission costs and other details that an affiliate needs to accept before they can apply to advertise for you after this affiliates apply to advertise on the merchant’s behalf the merchants decide which affiliate they want to go with and would be the best representation of their brand now once an affiliate has been selected he or she places ads on their website or the platform of their choosing advertising the merchant’s products interested customers then click on these ads and are sent to the merchant’s website if customers make a purchase the affiliate network makes a note of it the transaction is then validated and credited to the affiliate and finally the affiliate is given his or her commission and likewise the process repeats itself here are some of the popular affiliate marketing tools we have cj affiliate volume even and has offers just name a few again now we are having a look at the last type of digital marketing and that is email marketing email marketing is the process of using personalized emails to convert prospective users into potential customers here’s the process of email marketing first you decide on what goal you want to achieve with your email marketing campaign then you decide what kind of emails you want to send is it a welcome email a newsletter a lead nurturing email a re-engagement email that’s what you’ve got to decide here next you can choose an email marketing tool of your choosing these tools can help you with templates for emails create email lists track performance and do much more you will then need to attract users with a reason to subscribe to your emails with attractive opt-in advantages like exclusive access to sales discounts and so on you will need to plan emails and their respective follow-ups with an email calendar you will also need to create an attractive subject line and copy that’ll attract the attention of potential customers but the job isn’t done after creating an attractive subject line in copy your email also has to have an attractive design and finally you will need to perform a or b tests and use analytics to measure how well your campaign is doing based on this you can make the appropriate adjustments to make sure the upcoming campaigns are a success some popular email marketing tools are mailchimp hubspot sendinblue and marketo just to name a few now let’s take a look at some digital marketer carriers here are some of the most popular job roles you can have we’ll be talking about the salaries of these job roles courtesy of glassdoor first we have digital marketing manager a digital marketing manager earns approximately seventy five thousand dollars per annum in the us in india he or she can earn approximately seven lakh rupees per annum next we have seo manager in the united states an seo manager earns approximately 62 000 per annum whereas in india an seo manager earns approximately 5 lakhs per annum then we have search engine marketing or ppc expert a ppc expert in the us earns approximately 74 000 dollars per annum whereas in india a ppc expert can earn approximately 4 lakh rupees per annum next up we have the social media manager in the us a social media manager earns approximately fifty thousand dollars per annum in india he or she can earn approximately five lakhs per annum and finally we have the content marketing manager a content marketing manager can earn approximately 65 000 in the united states in india he or she can earn approximately 5 lakh rupees per annum let’s have a look at a sample digital marketer resume first off you start off with the usuals like name address and the other stuff following this you will need to add a brief summary of your years of experience and the different important skills you have experience with in this case this person has two years of experience in just about every important type of digital marketing your summary can vary based on the job role you’re looking for you give them links to your socials and then add experience this is the part where you can highlight your achievements during your years of work here you can see how this person has brought growth in just about every channel he’s gotten into the most important part to remember here is that the stuff you add here must be quantitative with actual stats about how your work brought growth to your organization again depending on the job role you’re applying for you can choose to elaborate on some of your achievements over others then you can cover the different tools you’ve got experience with make sure you add relevant tools related to this job role you’re looking for for example for the role of a sem expert having experience with google ads and google analytics is mandatory so that has to be a part of this list you can add concise details about your education and then talk about the courses you’ve completed having completed the right courses can have a significant impact on your higher ability today we’re going to talk about digital marketing tools so fasten your seat belts and let’s get started so what we’re going to do is we’re going to take a look at some of the best digital marketing tools for not only 2019 but ones that have performed well in the past that are popular and ones that we foresee as being the go-to tools for the future so past present and future digital marketing tools is the way to look at this with a good focus on a lot of different marketing channels here so we’re going to focus first on seo talk about some of the tools related to on-page and off page we’re going to switch over to paid search talk a little bit about paid search tools we’re going to talk about email marketing and some of the email marketing platforms and the tools within those platforms the center of it all is web analytics so google analytics is the tool we’ll be taking a closer look at in today’s webinar and all that it has to offer okay affiliate marketing we’ll talk about some of the tools available to you and for affiliate marketing we’d be remiss we didn’t talk about social media and all that it has to offer and all the metrics and tools available all the platforms available so we’ll hone in on a couple of examples there and then we’ll also talk about some competition tools available for you so there’s a whole suite of tools the one caveat being hey if you have your favorite tool continue using it in fact if there’s a tool that we didn’t mention in today’s webinar feel free to mention it in the comment box below this video we’d love to hear what you’re using to manage your particular digital marketing channel okay and so the goal for today’s webinar is hey we hope you get something out of this in terms of using new tools there’s some tools that i use some tools that my colleagues use everybody uses different tools so be good to kind of see what else is out there so if you have something to share share it by all means what we’re trying to do is share what we think are you know best practices and some of the most popular or most used tools out there in the industry so that’s what we’re going to do the goal is to get you to better understand some of the tools we’re using a little bit more detail and what we’re going to do is start out with search engine optimization okay so search engine optimization or organic search we have a mixture of paid and free so there’s a lot of different platforms but if you’re focusing on seo you certainly need to use an seo platform so there’s sem rush okay you also have google search console which is free so if you don’t have a seo platform you definitely need to be using google search console and so we’ll take a closer look at that there’s google keyword planner which is actually situated under google ads and so if you’re running google campaigns on google search network or even the display network you have access to a great tool called keyword planner and if you know anything about seo you’ll know that using google’s keyword planner is a good tool so we’ll take a look at that moz is a freemium tool meaning they have a free trial that you can sign up for to test drive it but it’s another seo platform and it does cost money got a great tool in screaming frog that’s a paid version again not too expensive we’ll talk a little bit more about that and then we have you know a tool in ahrefs that help us with all aspects of seo primarily focusing on off page so these are just some examples that we’re going to hone in on but this is just a small subset of what really is available out there in the market so let’s go ahead and dive a little bit deeper and understand why we use some of these tools well the first reason when we talk about seo is to find relevant keywords not only do we want to find relevant keywords we want to find relevant keywords with high volume and low competition okay we wouldn’t want to find non-relevant keywords with high competition low volume that wouldn’t make sense so we need a tool to kind of help us put it all together and so the tool of choice for us is google’s keyword planner and google’s keyword planner helps us hone in on keywords we may be interested in optimizing for because not only one are they relevant but two they’re going to have high volume and low competition so let’s take a look at an example in google’s keyword planner so here i am i’m in google’s keyword planner and as i mentioned before google’s keyword planner is situated under google ads okay so you have to have a google ads account to use google’s keyword planner and so when you’re in google ads you simply go to tools and then under tools you’re going to select keyword planner so what we want to do is look for keywords we’re focusing on organic search not necessarily paid search so organic search we want to hone in on some keywords so let’s just use one of the examples that google has given us here mail delivery so we’re going to just type in mail delivery and get some results so notice i can enter a domain as a filter and so in other words hey i could say look hone in on keywords related to this website if i wanted to but i’m asking google hey just give me something closely related to mail delivery because that’s my business so i’m going to click click get results notice i can add another key to it if i wanted to but i’m just going to stick with one keyword but there are certainly other keywords that i can certainly hone in on if mail delivery is my business and so let’s just hone in on that one keyword mail delivery we want to be found organically for that keyword so what google keyword planner does is not only give us the keyword and other keywords relevant to that but it gives us the average monthly search volumes and this is an average over the course of the last 12 months and notice here i get a column for competition so i’m able to see whether that’s a very competitive keyword or not and then just to give you an extra edge when you’re choosing keywords you can get a sense of what the keyword may cost if you wanted to bid on that for paid search so for mail delivery i can see it’s anywhere between 7.46 and at the top of the page high range 16.61 so that should alert me to the fact that hey if i’m gonna try and optimize for this keyword i know it’s competitive because not only google is telling me it’s competitive by telling me high competition but i know that the cost per click seems a little bit high and what is a little bit high well you know i can see some other keywords here that you know a dollar to three dollars okay i could see some other ones that are even lower than the seven dollars they’re suggesting so that’s a indication that the keyword is highly competitive so the idea here using google’s keyword planner is one we want to get an idea of what other keywords are out there that are relevant so it helps stimulate some ideas for relevancy two we can get an average monthly search volume so we want to know on average over the past 12 months how many search queries i can expect from this keyword and then three i can get a sense of the competition how competitive is this keyword so if i try to optimize for this keyword and i want to rank for it organically is it competitive if it’s competitive then it’s probably going to take me a bit longer to be found for this keyword on page one of google so that’s the whole idea behind google’s keyword planner and note that you could change some of the settings here so if you want to choose a different language okay you can hone in on a longer or shorter period of time you can even choose a specific location so i chose taxes i can certainly choose the entire united states to get a sense of what the volume would be for the total u.s so you have settings that you can change and manipulate to get you the data you need to choose keywords so that’s the whole idea behind google’s keyword planner to find relevant keywords high volume low competition now alternatively i can certainly use another tool to find keywords so i have a moz account so i logged into moz and moz has a tool called keyword explorer so if i use that same keyword i used in google’s keyword planner mail delivery i’m going to ask moz to give me some data on that keyword so this is for the entire united states and again i can change that if i wanted to okay so i can hone in on a specific country or different country so what moz is telling me hey for this keyword in the entire united states i’m looking at anywhere from eleven and a half thousand to thirty thousand on monthly volume now what moz does is they give you a difficulty score so a difficulty score is a score between one and one 100 and so i could see this is pretty much right down the middle in terms of difficulty okay so if it’s zero it’s an easy keyword if it’s if it’s a hundred it’s very difficult and then that means you have a lot of competitors who are optimizing for this keyword that are ranking for this keyword and so moz gives us the volume they give us the competition and they just like google’s keyword planner gives us some other keywords that we can potentially hone in on so here i could see keyword delivery plans delivery services etc so i can see a lot more suggestions than what’s listed here so moz delivers a bunch of other analysis related to the keyword you know they also give you some good keyword suggestions so moz is a good alternative tool and we’ll be coming back to moz related to seo for some other of its features but for now if you don’t want to necessarily use google’s keyword planner because maybe you’re not running google ads you can always use mazda remember moz has basically a freemium version meaning you can sign up for a free account and you can sign up for a free account as a test trial and you could test it for a period of days and leverage its tools during that free trial to get a better sense of how these tools work so we want to be able to use mods we want to be able to use google’s keyword planner not only to search for all those relevant keywords available to you but we want to be able to choose keywords with high volume and low difficulty low competition we also want to select primary and second keywords wisely so remember when you optimize you’re optimizing a page for more than one keyword so you want to be able to have a nice portfolio of diverse relevant keywords with high search volume and low difficulty and then you want to be able to identify those keywords that your competitors are ranking for so moz gives you that information and so we want to be able to leverage the tools available to us to choose the right keywords so if you need any more information on this we got a nice webinar on keyword research for seo so take a look at that video on youtube and to get more specific details about using seo tools for keyword research and all about keyword research in general for seo so let’s talk about some other reasons under seo what we would use some of these tools available to us well we want to be able to understand the search engines and how they crawl and index our site okay we also want to check the correct format of the site map and we want to monitor backlinks okay we also want to analyze linking to our web page okay which ones are good which ones are not good okay we also want to perform some competitor analysis so these are some of the reasons why other than keyword research why would we use some of these seo tools so we have tools available to us some majestic hrefs again moz let’s take a look at google search console and i want to hone in on google search console because it is free and it’s a must if you’re going to work on seo you need to be working in google search console and so the whole key behind google search console is you have a website and you need to get that site verified once it’s verified when school can recognize that you are associated with this website then you’re going to be able to see some important information so here i’m looking at a website and what am i looking at i’m looking at something called coverage under index so what does coverage mean well going back to what we just said we want to be able to understand how google’s crawling and indexing our pages and so what google does is through this platform search console is they’re letting us know once they go to our website and start crawling it and they pull these pages back to their server they’re letting us know if we actually have any issues so here i can see i have some issues with 112 pages and some of those issues are listed down here so there could be a crawl issue a 404 you know redirect okay so you could see there’s some five unique issues across 112 pages so here i could see submitted url marked new index there’s a hundred of those pages we have some redirect errors there’s seven pages that you know fall victim to this error and so we can really hone in um what the error is and address the error okay so if google’s telling us hey this is an issue and you want that page indexed by google then we should probably address the error and so that’s the great thing here about going into google search console is you can under index go to coverage and get a sense of what google is indexing and what they’re not indexing so these are the errors i can see they

    certainly were able to crawl and index 9115 pages they were able to crawl okay and they excluded 54 000 plus pages and then we also have some pages with some warnings so this is kind of an overview of what google sees when they crawl our site so when they say crawl they’re coming to our site they’re following links on the site and every link they follow they’re either going to index that page or they’re going to report to you an error or an issue that they found if we want these pages indexed we need to address the issues the errors and so that’s the beauty of this report here is google is telling us firsthand what the issues are so we also want to take a look at the sitemap so you have an opportunity to submit a sitemap and a sitemap is just a formatted file that includes all your website urls and so you’re going to have this file sitting in your root directory and you’re probably going to call it or should call it sitemap.xml xml being the format so once you have this file you’re just going to let google know that that file exists so you’re going to enter in the sitemap url so if it’s in the root directory all you’re going to do is type in sitemap.xml and click submit so once you’ve done it just like this site is done what google’s going to do is say hey look we see you’ve submitted this and we last read it a couple days ago and we could see that we discovered 1419 urls so i can go back under coverage and i can see some of the issues that they found but if i go back under site maps i can see that these are the urls they’ve discovered via the sitemap and so the whole point of a sitemap is we want to be able to get and push the urls to google not have google come to our site and discover them this is a quicker faster more efficient way to communicate with google all the urls that you have on your site that you want google to index and so that’s the beauty of search console now while we’re in search console we might as well take a look at some of the other features it has and so one of the most important features under search console is this mobile usability report okay so google is a staunch believer in mobile first so nowadays most people start and finish a lot of their searches a lot of their behavior on mobile so they begin it on mobile and they may end it on mobile so if they don’t end it on mobile then you know perhaps they’ll go into a store or perhaps they’ll go via desktop but google is a staunch believer and definitely a lot of what’s going on today starts with mobile so they want you to understand how your site fares via mobile and when i say fares via mobile is it mobile friendly is it responsive is it loading quick enough you know is it formatted to google standards and so if there are any issues google is going to let you know what those issues are so here i could see google’s recognized 206 pages before different issues okay so here i can see what those issues are just like the coverage issues we can see specifically what they are and so here i can see for 206 pages text too small to read click elements too close together the viewport not set to device width and then content wider than the screen so there’s 10 pages that fit under this error and if i actually click on it the error i can see what those 10 pages are and so when we’re done we can actually when we address the issues we can actually have google validate whether the fix has been made so you can definitely use this as a means of communicating directly with google telling google look i see what the issues are i’m gonna fix them and then i want you to validate them okay so this is important because if you can communicate with google and let them know hey we do recognize the errors we are fixing the errors please validate them you know it’s going to draw google’s attention google’s going to validate them and get these pages indexed quicker so if you ignore the issues and the errors especially for mobile then you stand the chance of your pages not getting indexed so the mobile usability report to me is an important report because we want to better understand whether google’s picking up issues on mobile and if they are we want to address them get google valid them so google can index them quicker now there’s another report that is of interest to you or may be of interest to you in google search console and that’s the links report so the links report in google search console shows us what pages have the most links okay so here we can see the home page has 26 000 plus links if we hone in on interior pages we can see the links to those pages okay so we can get a sense of what are the top link pages from external links meaning links on other websites pointing to these pages i can also see internal links so google is recognizing links from within my website from one page to another so external links internal links both factors for seo when ranking so then i could see top linking sites what sites are linking to my site and then i can see top linking text so google search console has given me kind of an overview of what my leaking structure looks like okay so externally i want links from other websites pointing to various pages on my site and i certainly want my pages linking to one another on my site and so i’ll be able to better understand what that structure looks like using google search consoles links report okay there’s one more report that i think’s of interest in google search console and that’s the performance report so the performance report is a report that actually you can link up with google analytics so you can see the same report and analytics if you’re able to link up google search console with analytics and you should be able to do that all you need to do is make sure you use the same email address that you use for analytics and search console so it needs to be the same email address you could certainly link up the two and have this data imported into google analytics so what is this data that we’re talking about well it’s called performance so what we can actually see is the queries the actual queries people are typing in to google so when they’re typing them into google we can actually see how many impressions the keyword queries received and how many clicks the keyword queries received and then i can see click-through rate and average position okay so here i can see for this particular keyword on the first line i could see over the course of the last three months it received 209 297 impressions so what does that mean that means this keyword was used at le or typed in as a query at least that many times and that’s how many times my listing appeared in the google search results pages based on this particular query and so as a result of somebody typing in this query 209 000 plus times this site received 120 000 plus clicks so to get a sense of the click-through rate all you would need to do and google can obviously do this for you is you would simply just divide the 209 000 297 into the 120 000 397 okay so that’s really going to give you that’s going to give you a click-through rate and the click-through rate in this case is 57 so over half of the clicks occur when this listing appears for this keyword okay so we can get a sense of the click-through rate for each one okay and you could simply just use the filtering here now we can also see average position okay so we could see a little bit more than that too we can go from queries to pages we can go from pages to countries so we get a sense of how many impressions and clicks i’m receiving by country and importantly we can see by device so here i can see a majority of the people who conduct a search related to my website primarily do it on desktop now i mentioned the beauty of the google search console performance report is that you can link it up to google analytics and when you do that all you need to do then is go to acquisition google search console and then from there you can choose landing pages countries devices or queries so i could see the same data that i see in search console but this time i’m looking at it in google analytics and so here i can see what my search queries are my clicks my impressions my click-to-rate bike search query and then the average position so that’s the great thing about that performance report is that when i link up google search console with analytics i’m able to see that data in analytics so that’s an added bonus so to speak now let’s talk about some other reasons why we’re going to use these seo tools available to us and so we already listed a number of different reasons ranging from site maps to keyword research but we also want to hone in on you know what domains are driving links to our site so i showed you an example in search console we also want to hey maybe identify and disavow poor backlinks so search console is a great tool for that because if we don’t want to be associated with a particular website we can certainly disavow that link we could track a number of follow and no follow links okay we could track our website’s rankings we can measure click-through rates and impressions just as we did with search console we could track keyword ranking for desktop mobile cross locations just as we just did with the search console performance report we can identify top performing gaining and losing keywords again the performance report so we could certainly look at the google search console report but if you have a platform like moz you can certainly also look at a lot of that data available so for example rankings so if you have a moz account we can certainly go into rankings okay and we can see for the keywords that we’ve chosen that we want to optimize for we could certainly see where they rank the great thing about moz is it’s a great tool not only for rankings and on-page optimization but for off-page optimization as well so if i go ahead and take a look at a domain for example i’m just going to type in this domain i’m going to be able to get what they call a domain authority so a score out of 1 and 100 i’m able to see how authoritative my domain is and how authoritative a domain is is based on the quality of links pointing to it so moz gives me some good insights as to how many linking domains how many inbound links i have ranking keywords and it goes into detail as well so here if i click on the linking domains i’m going to be actually able to see the actual domains pointing to my site as an external link and not only can i see the domains i can actually see the domain authority of those domains so if there’s a domain for example that doesn’t have a good domain authority and the site appears a bit scammy per se then we can disavow that so i can certainly look at all the domains that are linking to me and then i can highlight the ones that have poor domain authority what mazd even takes it a step further they also give me a spam score so moz is able to measure how spammy a website is so if i have a combination of say a low domain authority and a high spam score then i probably want to disavow myself from that site and so i can use this report here you can see here i was like this particular site because it has so many links pointing to me or it has at least one link pointing to me that i probably want to disavow myself because it’s probably hurting my own domain authority so that’s the great thing about this linking domains report is i’m able to hone in on not only who’s link linking to me meaning domain but how many linking domains does that domain have what’s the spam score of that domain what’s the domain authority of that domain and then i can get into a little bit more detail and actually see you know all the links pointing to that domain so it really goes into detail about backlinks domain authority spam etc everything you need to use in order to measure off-page seo so that’s the great thing about moz is they have not only on-page seo tools but off-page seo tools and moz is a freemium so to speak so here you can see if you just go to moz.com free dash seo-tools you’ll be able to use some of these tools available to you not just for seo but also for local seo as well so here you like some of these tools you can start your free 30-day trial so i use and lean on moz a lot for all that it has to offer from choosing keywords to rankings report to checking issues on my website to even checking who’s linking to me so this fits in the mold with everything i need to do for seo so in addition to that keyword research video you could certainly lean on some other webinars that we’ve done in the past on seo so we’ve done a webinar on seo tools and we’ve also done a webinar on seo tips and tricks so if you want any more information about the tools we covered or seo in general take a look at those two videos and check them out and that should kind of complement what we talked about with using some of the tools google’s keyword planner moz and google search console okay let’s switch over to email marketing tools and so with email marketing tools we have a lot available to us in the form of reporting in the form of platforms in the form of you know tools that really help us go from a to z on our email choosing you know what email to send out to creating a list to measuring how the email campaign went and so we could start with mailchimp because mailchimp’s a freemium version when we say freemium meaning they have a free trial available then you’re expected to upgrade but you know mailchimp to me is a tool i use i like the interface very easy for beginners so we’re going to take a look at mailchimp but there are certainly many others available you know marcato is a good tool you know marcato is a good tool because if you have a business and you’re trying to funnel people through your pipeline so to speak meaning they sign up as a lead and you want to nurture that lead from the beginning to the end meaning at the end they’re actually going to turn around and purchase well marketo is a good tool for you to use because you can then set up trip campaigns or also known as email campaigns you know so that you’re talking and communicating with that particular prospect through every point in the funnel so that’s the great thing about marketo it has drip campaigns available along with some other features there’s a hubspot a very powerful tool it does a lot from creating landing pages to a b testing to social to you know email so this is another freemium tool that you could use you have another freemium and send in blue email platform and then you also have convertkit another email platform there’s more dimension that we can’t even fit on this screen now if you have a favorite email marketing tool that you use constant contact vertical response there are plenty out there emma you know feel free to to note that in the comments section below this video i’m curious as to how many people actually use you know different tools because there are so literally so many email marketing tools out there why because email marketing has been around probably the longest amongst all the other digital marketing channels and a lot of people use email on a daily basis so it’s no wonder why there’s just so many tools available and so with these tools you could certainly send bulk emails now in the case of marketo you could send emails to a segmented audience and so that’s actually what you want to do as a strategy is always send emails to a segmented audience you know you want to use a tool where you’re going to be able to create campaigns then send those campaigns to again segmented contacts and then be able to design your email around that particular audience so you know you have a good tool when you can do that when you can really segment for your audience okay you want to be able to use a tool that’s going to be able to segment your users you know use transactional emails meaning hey look if somebody go ahead went ahead and purchased can you follow up with an email and creating workflows just like i mentioned with marketo you want a workflow set up where hey if somebody does this you’re sending email b etc so you want an email marketing tool that’s flexible enough to handle what your business strategy and goals are okay so you want to be able to also use a tool that you know has various email templates available okay you don’t want to be stuck with just a vanilla template again you want to be able to customize an email for your audience you want to be able to manage your list appropriately meaning if you have 10 000 users or emails in a list you want to be able to manage them accordingly you know break them up or or have sub lists so to speak and then most importantly you want to make sure you have a platform that not only does its tracking on its own but will give you some detailed insights meaning you know what percentage of users opened your email what percentage of of recipients clicked on your email what links do they click on you know which which emails bounce so you want some detailed insights right in the platform that you’re using it just makes it more simpler and easier and more effective to manage you certainly want to create those smart automated campaigns meaning you don’t even have to send out the email and then you want to be able to have some flexibility to set up email delivery based on a specific time and day so these tools also allow you to you segment contacts based on geolocation you want to be able to use a tool that allows for multi-variant testing again you want to analyze performance and optimize campaigns you want to trigger automatic responses somebody purchases something are you using a tool that will automatically send that email out so these are all the reasons why you would use an email marketing tool so let’s dive in and take a look at an example and we’re going to use mailchimp as our example today so let’s dive in and take a look at mailchimp so with mailchimp once you log in you know you’re going to be able to see some historical campaigns that you’ve sent out or you’re going to be able to create your own campaign and so this is kind of under campaigns you can kind of see an overview of the ones you’ve sent out or if they’re in draft mode you’ll be able to see they’re in draft mode so you can go ahead and edit them so here we have one that was set up on august 26th and it’s still in draft mode so we can go ahead and edit that so if we just click edit you know we have the flexibility to you know pick and choose who we’re sending this to who it’s from what the subject line is and then we can certainly design the email so if we click design email again this is important because with email marketing you want to be able to cater your email to your intended audience so if you’re selling men’s shoes your audience should be men okay so you don’t want men to receive an email about women’s shoes it sounds like it’s common sense but the point being you want to be able to use an email platform that’s going to be able to allow you to put two and two together the message and the design with the intended audience and so here you can see mailchimp allows us to do that okay you can see some of the layouts here okay you also have themes that you could choose from okay you could search for different themes or you can even just code your own so you can just paste your code in or you can import it so mailchimp allows that flexibility you’re not stuck with one of their templates and so if we go back to the dashboard the one thing i like about mailchimp though is the reporting okay so yes it is easy to choose a template and map that template to your audience but i really like the reports that they have to offer so you know here you can see there’s some lists that we’ve sent to and if we choose one of our audience list then we can see some really detailed reporting here and so here i could see this email that was sent out in june i could see it was sent to 95 000 plus subscribers okay of the subscribers i saw 2 000 plus open it and 157 clicks so i can view this report in more detail just by clicking on view report so again we want an email platform that’s going to be able to give us some detailed information about how that email campaign performed and so i can get down really to the nitty-gritty i can actually see you know on the content what was clicked and what wasn’t clicked so here i sent two different subject lines so i’m able to compare the two against one another okay so i can really go into detail about one of them here so if i click view report i can specifically see what the average for this list is so here i’m able to compare against the list average and it’s 16 i only had an open rate of 2.5 percent so the industry average is 18 and so here i’m able to see the list average for the click rate and the industry average for the click rate as well so then i can see some specifics about it how many people unsubscribed then i could see a graph i could see the top links that were clicked okay the top subscribers with the most opens i can link social to it if i want to and then i can see geographic information so the point being is mailchimp really goes into some nice detail here about the email campaigns and how they performed so the great thing is too with the mailchimp you could link it with a google analytics you can link it with e-commerce okay so if you have an email and you’re you’re selling products and somebody purchased that product mailchimp is able to integrate in with your shopping commerce platform for example woocommerce so if somebody did purchase you can send out that thank you email mailchimp even goes a step further and if somebody did click on a link go to your shopping cart add something to the shopping cart and then abandon the cart you know mailchimp allows you the opportunity to retarget them via email so mailchimp is flexible and that’s what you want in a email marketing platform you want something that’s flexible that you can cater to your audience you can manage your audience list and you can get detailed reporting on your different campaigns for that audience so that’s mailchimp and summary and so most email platforms do a lot of similar features or have some of the similar features but that’s what you ideally want to look for in an email marketing platform so here’s a tool that doesn’t get talked about enough when it comes to email marketing and that’s google’s url builder and the reason why we’re going to talk about this tool today is because most people in the us use google analytics as their web analytics tool and the one thing about google analytics is it allows you to track different campaigns so if you’re doing pay-per-click campaigns outside of google you can certainly track the performance right in google analytics and email is no different so if you’re using google analytics and you’re sending out an email let’s just say on mailchimp or any other email marketing platform you want to be able to append your links with what we call utm tracking so for example if i have a url that says visit florida and i’m going to send out an email i have up to five parameters that i can use okay so here’s my email or url that i’m using in the email so i have up to five parameters that i can use to track this particular email so let’s go through some of those parameters so the first one is campaign source so what’s the source of the campaign well we could certainly identify mail champion for using mailchimp as the source now the the thing about the url builders you always want to use lowercase because google analytics is case sensitive so as a rule of thumb just stick with a lowercase so our source is going to be mailchimp because that’s the platform we’re using if you’re using you know constant contact or vertical response or you know some of these other one convertkit then go ahead and put in that platform as the source now for the medium which is the means in which we’re driving traffic to the site let’s go ahead and put in email because that’s what we’re using to drive traffic to this particular page now what’s the campaign name well we’re in summer so we’re going to call this the summer promo so their summer promo here is visit florida beaches okay so we’re going to send this email out to the masses and particularly not only the masses but the masses in the north because we’re going to say hey look come to florida for the summer come visit our beaches that’s the point of the campaign so that’s what we’re going to use for the campaign name is whatever the campaign is it’s a summer promo now notice i got an asterisk next to these particular parameters so google’s asking us hey these are mandatory so go ahead and put something in there now for campaign term and campaign content we could certainly leave them blank because they’re not mandatory but since we’re talking about email i would certainly recommend that you use the campaign content parameter and why do i say that because if we’re sending an email out to say you have 10 000 recipients i want to be able to split out the email into two segments one segment that’s going to get subject line one and one segment that’s gonna get subject line two so in this case i’m gonna put whatever subject line one is in the campaign content field so now i have four parameters and once i’ve entered in my variables in those parameter fields i now have a revised or appended url so my original url was visit florida.com slash en dash us slash florida dash beaches.html my original url i’ve now appended that with some utm parameters and now i see my original url appended with the utm parameters based on those variables so i can copy it just by clicking the copy url i can go to my browser i can paste that url in there and i want to check to see if it works so here i could see this particular page loaded florida beaches with my utm parameters appended to the url so that’s for the first subject line that’s for the audience that’s going to get the first subject line i want to do another one for the second subject line so now i’m going to change my campaign content parameter to subject line underscore 2. i’m going to copy that url i’m going to check it okay so i can see that the page loads with those utm parameters and so now what am i going to do i’m going to use the first url and the second url in my email okay so any link that i have in this case i’m using subject line two so for the email with the second subject line going to that segmented audience this is the link i’m going to use in the email so if you have one or two or three links in the email this is the url you’re going to use because when somebody clicks on that link you’re going to be able to see that that click in google analytics so if i jump over to google analytics after i send out my email i’m going to go to acquisition i’m going to go to campaigns i’m going to go to all campaigns now based on the variables i put into my parameters meaning source medium campaign name content or term that’s what i’m going to look for in google analytics so we can start with source and medium so if i click on source and medium as my primary dimension here i can see mailchimp and the actual date was used as part of the variable for for source and then i will can i see the medium being email so now i can see for this email that was sent out in mailchimp in may i could see how many users how many sessions and more importantly how many conversions so we could certainly hone in on that particular email if we wanted to if we choose some of the other parameters available to us so here i could see the campaign name okay so i could see exactly what campaign what source what email drove in traffic and conversions and if i’m doing subject line testing i can choose content as my parameter so here i’m going to change it to content and now i can see the subject lines in this case if i go back to my source medium i’m going to be able to see what subject lines from my emails generated the most traffic and not only the most traffic but also conversions so that’s the whole point behind using the url builder again you’re taking a url that you’re going to use in email and then you’re going to pan that url with different parameters campaign source campaign medium campaign name and then optionally campaign content or campaign term okay once you’ve entered variables into those parameters you’re going to get an appended url which you can then use in your email so when the email gets sent you’re going to go back over to google analytics and you’re going to look at the results of that campaign of that source of that medium of that content i.e subject line and so that’s why the url builder is so important because mailchimp gives us some good insight as to how the email performed in terms of open and click rates but what we really want to see is how that campaign performed once it drove traffic to my website so that’s the whole idea behind the url builder if you’re using google analytics you’ll be able to use the url builder with whatever email platform you’re using so let’s move on to web analytics tools and this is an important section because web analytics tools kind of the central focal point of all digital marketing and it starts really with google analytics google analytics is a freemium meaning that they have a free version that you can use there is also a paid version of google analytics but given the advent of google its popularity especially in the united states a majority of users are using the free version of google analytics so it’s a very popular tool especially for marketers but there are also other tools available so it’s not just google so we have adobe analytics which is also freemium you have kiss metrics you have spring metrics you have youtube analytics which is part of google but youtube has its own separate analytics insights so a lot of these as you can see are free to use they’re available no reason why you should not be using an analytics tool to measure your marketing campaigns or website behavior and why would we want to use these tools again well again we want to really measure behavior we want to measure what’s going on with our website so we want to be able to identify the location of where our website visitors are coming from and a lot of these analytics tools use ip address to identify the location of a website visitor so if you’re trying to target a specific country then you want to be able to see that the visitors to your website are coming from that specific country or location we also want to measure the engagement of our website behavior so we get traffic to the website what are they doing how long are they staying what pages are they visiting so this is the overall nature of really why we want to use web analytics to measure how successful our website is at treating our website visitors with the same courtesy you would if you had a brick and mortar store somebody comes into your store you want them to find what they’re looking for quickly you want them to be happy with their experience you certainly want them to pay for the products very quickly and easily and efficiently and you want them to come back and that’s no different than a website so we want our website to perform in a manner that’s going to suit our audience and that’s why we want to track engagement so why else well we want to really look at who’s coming are they returning visitors or new visitors you know ideally you want a nice mix between 50 new and 50 returning because you know returning visitors are loyal there’s some loyalty to that they already know your brand they’re coming back to your website new visitors are curious and you want new visitors because that means more traffic so you want a nice balance between that analytics tools will help you measure that you want to be able to measure organic traffic whether you like it or not whether you know it or not but google and other search engines are indexing your pages and your pages are being found via the search engines and so you want to be able to measure how much traffic you’re actually generating from those search engines we talked about this with email marketing utm tracking so if you set up email campaigns or non-google campaigns you want to use utm tracking and google analytics and other analytics tools but specifically google analytics will help you see the results of your campaigns if they’re tracked with utm tracking so that’s another good reason why to use a web analytics tool probably most importantly amongst all these bullet points is our goals our website conversions we want to be able to see how much traffic is coming to our website and not only the engagement of the traffic but how much of that traffic is actually doing what we want them to do i.e are they converting and we want to optimize our sites and channels performance so the whole idea of collecting all this information is that you can turn around and improve performance so if your bounce rate is high well how do you lower bounce rate well we need to do something about that and analytics tools will help us identify what’s not working from our site perspective and from a channel perspective and we can take action to improve performance so that’s the whole idea behind optimizing our site’s performance so let’s jump into google analytics and let’s take a look at everything we just talked about in those bullet points so about improving website performance measuring engagement looking at our goals and conversions measuring campaigns with utm tracking all those good things that we can get in a good analytics tool so adobe mix panel spring metrics you know they all work in a similar fashion in that they’re really measuring website behavior and so if we’re in google analytics really what we’re doing is we’re measuring the performance of our website broken down into four components audience acquisition behavior and conversions so what do we want to do well we want to look into each one of these sections so let’s start with audience and so audience and google analytics tells us who is coming to our website now they’re not going to specifically tell us hey rob sanders came to your website but they are going to say that somebody from san francisco california came to the website and these are the pages they looked at and this is the language and they came from this device and they’re a returning user so they’re painting a picture for you okay so they’re not giving you a list of names that would not be legal but they are providing you with a good picture of who is coming and when i say picture we have to paint that picture and so if we look at say demographics for example and i go a demographics overview here’s a picture i’m painting well i can see that 25 to 34 year olds are the majority of the age group that is coming to my website okay i can see on the gender side of it i can see that 63 of my traffic and again this is year to date that i’m looking at is coming to my website so two-thirds of my traffic is female one-third male and they’re between the ages of 25 and 34. so i’m painting a picture about you know gender and age coming to my website well i can also look at geo so where specifically might these people be coming from so if i go to location under geo i’m going to be able to see a breakdown of country or i can even hone it down to city or specific location and here i can see united states is the primary driver but not by much so we have 16 almost 17 percent from the us and then 16 from argentina 13 from mexico 10 from india so we have a nice mix of traffic from different locations in the world coming to our website so that’s geo but more importantly let’s take a look at mobile so if we go to mobile overview how are people coming to our website are they on a desktop or laptop are they using their mobile device are they using a tablet and so google analytics breaks it down very nice for you and so we could see percentages and actual numbers by device category and so in this case i can see year to date i can see 62 percent are coming from desktop 35 percent are coming from mobile and so that’s important because most people start their journey from mobile and that is growing and that’s going to continue to grow so you want to keep an eye on mobile so to me this is one of the more important reports under audience because people who come from mobile have a different not only experience because the website should be responsive to the mobile device but their mindset is going to be different they’re actively looking for something they’re probably going to either then follow up on their desktop or follow up in person at your store or they’re probably looking for directions or they may just call you so the experience is a lot different on mobile so we want to hone in on the growth of mobile okay so to me this is one of the more important reports in google analytics especially under audience so let’s move on to acquisition so acquisition reporting tells us how the traffic was driven to the website so if audience tells us who is coming to the website acquisition tells us how that traffic got to the website and so really what you want to do is get a sense of what channels what marketing channels are driving traffic so remember we talked about organic search well those search engines are indexing your pages well how much of that traffic from the search engines is actually coming to your site and i’m a believer in if organic search is the primary driver of traffic then you have a pretty healthy website because that means the search engines are indexing your pages people are searching for something related to your business you’re being found you’re getting clicked and that represents a majority of the traffic so that’s always a good thing so here we can see it broken down by channel if i go to all traffic channels report i can see in my dimension that organic search represents 72 percent of my traffic when this is year to date then i can see paid search then i can see direct which means somebody went directly to the site i could see referral email social then i could see more paid search broken out so these are the different marketing channels now analytics allows you to look at a specific source and medium so the source would be the actual website or search engine and the medium would differentiate how that traffic actually got to the site so if we’re talking about a search engine did they come to the site via paid search or did they come to the site via organic search and so all we need to do is change our primary dimension from default channel grouping to source and medium and we can see specifically the breakout of the different sources and mediums driving traffic to the site so here i can see google organic at 71 and then google cpc or cost per click at 15 16 of our traffic so then i can look down i can see email in here being organic i could see some referring sites i could see some social in terms of mobile facebook okay so we could see a mix of the different sources and mediums driving traffic to the site okay so you don’t always have to look at channel per se you can look at it via source and medium and if you’re running google ads under acquisition analytics has a whole section of google ads reporting so if you’re running campaigns on google ads remember we looked at the keyword planner in google ads so if you’re running campaigns on google ads you can certainly see the performance of those campaigns just by clicking on campaigns we can also see campaigns other campaigns that we’re running so remember that utm tracking that we set up for email well we want to be able to track the performance of email and any other non-google campaign with utm tracking so when we do that we’ll be able to go to campaigns all campaigns and we’ll be able to see the campaign performance if we look at source and medium we’ll be able to see what campaigns drove traffic to the website so here i can see vertical response email as a driver of traffic so that’s the campaign reporting and then also if you have search consoles so we looked at search console earlier we talked about seo tools well remember i said you can link up search console with google analytics well here’s search console and we could see queries devices landing pages countries so all the performance metrics that we could see in search console because we have it linked up with analytics we can see it right here so this gives us a nice snapshot of what keywords are driving traffic to the site organically i could see the impressions i could see the clicks then i could see the click-through rate and then the average position so in theory the higher something ranks the more traffic you’re gonna get so that’s the idea behind it we want to make sure that we’re ranking for our coveted keywords and if we are we want to be able to measure how many times our listing was seen and how many times it was clicked so that’s the great thing about you know google they have a family of products and those products tend to talk to one another in the form of google search console and google ads you can connect them directly to google analytics so let’s move from acquisition to behavior so here in behavior we have a number of different reports so behavior tells us once the traffic actually arrived at the website how are they behaving and so really what i would do is from there go to site content all pages and so this gives us an idea of how many pages were actually viewed so site content all pages tells us what page and how many times it was viewed during a period of time and again we’re looking at year to date so i can see engagement related metrics associated with the page so this particular page here on line one i could see how many pages unique page use which is equal to sessions so i can have a session come to the website and look at a page multiple times in that session i could see the average time the person has spent on a page and i can also see the bounce rate so a bounce rate indicates that they arrived on the page and didn’t go any further they left the website from that page that they arrived on and so i can also see percentage of exits meaning what page did people exit the site from so these are all engagement related metrics so here is where i want to react and optimize my website performance so i if i see a page not performing well meaning it has a high bounce rate or maybe load time on page then i’m probably going to optimize it meaning test it or change it to improve performance so these are all pages but i could certainly look at landing pages okay so landing pages tells us the behavior of the page when somebody landed on it so a landing page means that somebody came from organic search or paid search or another channel landed on this page so here i could see this particular page on line one had 4970 sessions okay and i can also see the performance of that page so measuring engagements against pages is definitely important because page isn’t performing in terms of bounce rate or time on page then we want to be able to make changes to that page to improve performance okay there are some other great reports under behavior so we want to go to site speed we want to look at how fast or how slow our pages load so this is important from an seo perspective because if a page isn’t loading very fast then chances of it getting ranked in google are not very good so google’s organic search basically takes page load time seriously so a page doesn’t load very fast then we need to be able to fix it so we can go to page timings i can get a good sense of the average page load time of a particular page and what google does here is under speed suggestions they actually will give me some ideas and speed suggestions on how to address a page that’s loading very slow and so when we load up the speed suggestions report what google does is say hey we know that this page is loading very slow the average page load time is 15 seconds here’s some suggestions we’re going to give you seven suggestions so if you click on that what’s actually going to happen is you’re going to go to another tool called page speed insights and page speed insights is analyzing the page as you can see here and when it’s done analyzing the page it’s going to give you some feedback on how to improve page load performance not only for desktop but for mobile so here i can see if i scroll down this is desktop and these are some of the opportunities that i can address when trying to improve the page load time of that particular page so here i could see there’s some server response time issues image sizes probably need to be resized i can remove unused css okay so there are a lot of different things i can do to improve the page load time on this particular page okay this is for desktop i can also see mobile so mobile a lot of the same issues so if we address these these opportunities then we could see a lift and page load time we see lift and page load time we’re going to probably see a lift in organic rankings or even user engagement because if a page takes a long time to load a user is probably not going to stay on that page very long so to me site speed is an important report under behavior now one more report here that i want to point out under behavior is events and to me events are important so if you’re trying to measure engagement on your website you need to make sure you have event tracking set up and when we talk about event tracking we’re talking about measuring things that analytics doesn’t measure by default so if you have a button on your website if you have a pdf download if you have a submit button on a form submission if you have a subscribe button if you have a video if you have an external link anything that is going to trigger engagement on your website you need to measure with event tracking and event tracking is simply set up by breaking out the event into a category an action and a label and so here we could see for our particular website we have categories already set up for event tracking so here for example i can see on line six video i could see how many people actually watched our video okay so here’s the action video start okay so over this period of time i could see i had 49 unique events 50 total so that’s how many people actually watched the video and you can always revert to label and that’ll tell you what page people watched in this case the video so event tracking is important because we want to be able to measure engagement so if you go to events under behavior and you don’t see any events listed you probably need to get that set up and that is set up through google tag manager so what you want to do is you want to be able to set up your events through google tag manager which is another google platform but you certainly want to do that so that’s where you set up your events when you set up your events for your website with a category an action and label you’ll be able to measure those events in analytics under behavior under events and the important thing here is you’ll be able to measure engagement so i’ll be able to see how many people came to the site and how many people clicked on a button downloaded a pdf uh submitted a form played a video did whatever we wanted them to do so events are important so let’s move from behavior to conversions and this is important because we want to be able to measure conversions on a website so analytics has four types of conversions so if i go to admin down at the bottom and then i go to goals i could see that i have four different types of goals that i can use now right now i have event related goals set up for the website for this particular website so we just talked about event tracking so if you’re measuring a button click on your website you can certainly turn that into a goal and so all you need to do is tell analytics hey this is the particular category this is the particular action so for example if i click on this particular goal and take a look at it i can see that we have a category set up that anything that resembles donate now okay or donate go ahead and fire this event as a conversion okay so event is one type of goal another type of goal is destination so if somebody goes to a specific page like a confirmation page we can turn that into a goal so here i could see if somebody goes to donation dash confirmation then analytics is going to fire that goal as a conversion and we’re going to see a conversion against a different metric or different dimension like channel or audience okay so destination is the second type of goal the third type of goal is duration so how long did somebody stay on my website so in this example if they stayed at least one minute and 30 seconds or more then analytics is going to count that as a goal conversion okay so duration is the third type and then the fourth type is pages per session okay so if i look at this example here if a user came to my website and looked at more than three pages in that particular session then analytics is going to fire a goal conversion so four types of goals you don’t have to set up all four different types my recommendation at least have one goal set up if you’re not sure what goal to set up then at least set up a duration or pages per session okay so at least you can measure how long somebody stays on your website or how many pages they went to okay so when you actually do have these goals set up you can go back into conversions we can go back into goals we can go back into overview and we can measure our goal completions over this period of time so here i could see 313 goal completions total with a goal conversion rate of 1.88 and then i could see it broken down by gold type so remember the only goals i have available and set up are event related goals so 69 newsletter sign ups 156 donate click buttons i have 32 contact form submissions 37 email click completions and then 11 phone number click completions so i can measure engagement as a goal and so goals generally are important to the business so you want to make sure that if you have a goal for your website then you want to be able to set that up as a goal in google analytics so that way when you’re looking at example channels if i go back to my channels report i can then measure channel by goal conversion so these are all goals but if i want to look at for example how many people from organic search clicked on the donate now button i could see that i could see year to date ten 10 887 users which meant 11 000 sessions 76 clicked on that donate now button and that’s comes out to 0.65 conversion rate okay so that’s important so you want to be able to measure any dimension whether that be channel source medium keyword campaign mobile device could be demographic gender or age you want to be able to measure any dimension against the goals you have set up so you can measure performance and that also includes pages or landing pages as well so that’s a quick overview of what you can expect to see in google analytics again audience acquisition behavior and conversions so a lot of data in google analytics but you want to be able to take advantage of the data in order to improve website performance now let’s jump over to youtube analytics because if you have videos on youtube if you have a channel set up some playlists you’ll be able to get some really good insights as to how your video is performing and so here i could see i’m in youtube all i did was i went to my account then i went to the baited the studio version of youtube and then from there i went to analytics so my account youtube studio analytics and analytics here is going to give me all sorts of information about my videos okay so here i could see over the last 28 days my videos produced over 8 600 views my watch time in minutes totaled over 17 000 and i’ve netted 48 subscribers and this is an overall okay so i can actually see when i publish videos and i can see the date they were published and here i’m looking at you know total views over this particular date range i can also see specifics on a particular video so i could see the top video in terms of minutes here i could see this particular video had 602 minutes over the last 28 days so here i could see views on a particular video so this is just an overview i could certainly look at some other information if i click on reach viewers i could see the total impression so how many times my video was viewed or how many people looked at it okay and then the click-through rate so here i could see the different traffic sources so 29 came externally okay here i could see 25 came within youtube itself i could see how many times a video was viewed and played via playlist via suggested video so i could see different ways in which the traffic found my video and actually watched it here i could see externally how people were able to find my videos and i could see 46 found it via google search see some lots of information here uh about sources of traffic how the traffic got to these videos so i could see then once the traffic found my videos how many times they actually saw it and viewed it and then watched it so that’s how many times i was able to reach viewers via different sources and then their reaction to that how many times i saw it and watched it here i can click on interest viewers so again i could see the top videos in terms of watch time i could see the top playlist so here i could see my partner’s playlist was the top playlist so i can see some interest here in terms of average view duration and then here we have build an audience so we can look at specific audiences if we have them built in youtube to see how many people actually watch my videos so here i can see 88 of the people who watched my videos over the last 28 days were not even subscribed so that tells me a lot of people are finding my videos spending some time watching them they’re not subscribed so we’re trying to get them to subscribe to our channel so they can watch more so a lot of information here in youtube itself about how our videos performed again this is good insight because ideally what you want to do is you really want to take a look at a specific video see how it’s performing so if i just click on one particular video i can actually see the audience retention over the course of the video itself i could see the ways in which people found the video okay again externally or via youtube search i could see how many people liked it or disliked it i could see all sorts of information on a particular video itself or an overview of my channel so that’s all available to you in youtube analytics under youtube studio so take advantage of that so if you’re publishing videos on a regular basis you want to hone in on how your videos are performing so if you have any additional questions about youtube analytics or youtube in general take a look at our video that we created earlier this year about how to create a youtube channel we go into some in-depth insights into youtube itself especially youtube analytics so take a look at that video and if you have any other insights about youtube analytics or analytics in general go ahead and put a comment below this video so let’s turn our attention to competitor spine tools very important to keep tabs on what the competition’s doing and there are a lot of tools out there so when it comes to social we can use a freemium tool like sprout social to listen in on our competitors we can use another freemium tool social blade there’s a popular tool out there called spyfu that’s freemium as well moz we looked at moz earlier for keyword organic moz is a great tool for also leveraging our competitors in terms of backlinks and buzzsumo so that’s another freemium tool get there lots of tools out there these are just examples of some of the tools that we use here at simplylearn i use personally and professionally to get a sense of what our competition is doing so why would we want to use a competitor spine tool well it may sound like a very straightforward question but there are lots of reasons why and so let’s look at some of these reasons and the first reasons we really want to identify you know our competitors backlinks and monitor changes in their ranking so the reason why we have this is the top bullet point is because seo organic search is a long-term strategy on-page off-page website very technical and creative there’s a lot going on with seo a lot going on and sometimes it takes a long time to rank for something and a lot of seo does depend on relevancy relevancy being how many quality backlinks are linked to you so it’s always good to leverage what your competitors are doing so you can see how you stack up and so that’s why this is up there as number one we want to be able to really take a look at what our competitors are doing another example would be hey how much uh traffic a competitors gaining on certain keywords this could go either way for paid search organic search what are competitors bidding on are they really getting traffic from those keywords so there are tools out there that help us leverage what our competition is doing okay we can also identify our competitors top performing content for relevant topics okay we can determine what our competitor’s website referral traffic is okay we can pull our competitors data and compare it with our own campaigns so lots of tools out there to help you do this and we may want to track the total amount of clicks a competitor receives and how much they pay for each keyword so let’s go ahead and take a look at a few examples how we can leverage all these bullet points that we just discussed and so we’re going to start out with sprout social and sprout social is a tool i use it’s a social media platform there’s a lot of things you can do with sprout social definitely generate reports for your social media platforms you could set up post that get published at a certain time and day but there’s also one particular tool in here called listening and so what we could do is we just put in for example rv rentals and twitter so what we’re doing is we’re actually listening to see who else is tweeting about rv rentals so we could do this for twitter we could do it facebook some other social media platforms the whole idea here on sprout social is to get a sense of what our competitors are doing so we could have easily put in a brand name we’re just going general here because we want to rank for the keyword rv rentals and so here we could take a look at you know what some of these particular brands are doing like go rv rentals cruise america rv we could see just scroll down and we can get a sense of in particular what people are tweeting about what other companies are tweeting when it comes to this particular keyword rv rentals now if i want to hone in on a particular competitor i could just really refine my search for that competitor’s brand name so rv share so here i can take a look at you know what they’re doing when they’re posting to or tweeting how long ago the time of day get an idea of what they’re actually saying what campaigns they’re promoting okay i can get a sense of everything about this tweet and so here i can scroll down and i can see what’s been shared by other people for this particular brand and i can see a lot of people are as an example retweeting this particular giveaway and so to me it just gives me a sense in this particular example on twitter as to what our competitors doing okay let’s turn our attention to seo so remember that first bullet point we want to get a sense of what our competitors are doing when it comes to backlinks and so moz has a great tool called link explorer and link explorer there allows us to actually compare link profiles so for my domain i can go ahead and put my competitors domains in there and definitely get a sense of you know how many links my competitors have external intel internal i can get a cent i can get a sense of page authority linking domains so i can really do a comparison across my domain and my competitors domains to get a snapshot of how i compare against my competitors so this gives me an overview of everything i need to know organically now moz also has a another great tool under link explorer called link intersect and i like link intersect i use it a lot because if our competitors really have a number of external links and domains pointing to their site and they have a better domain authority and page authority then you know i want to be able to you know see what they’re doing where they’re linking who’s linking to them i want to get be able to get a snapshot of why is their domain so much better than ours in terms of authority and so the link intersect actually allows me to do that so i can go ahead and put my competitors domains in there and then i can find opportunities and so you just click on opportunities and you can see where my site intersects with their site and if it doesn’t actually intersect then i have an opportunity to actually try and get a link on that particular site so that’s what the link intersect report does it allows me to see where my links intersect with my competitors and if it doesn’t intersect then i have an opportunity to generate a backlink so that’s ideally what the link intersect tool is in moz it allows me to really get a sense of you know where i’m linking and where my competitors are linking now what we can also do is also take advantage of another report under moz’s link explorer and the discovered and lost report so we could put in our domain or we could put even our competitors domain in there and we can get a sense of what domains were found and linked to them so really within mods we can get a good snapshot of what websites are linking to our competitors we get a good snapshot of the overall links to our competitor sites and specifically with sites so the whole idea is if it’s good for our competitors meaning they’re linking from a site that has good domain authority and low spam score then it’s probably a site i want to be able to tackle as well okay so you have discovered and lost okay you have comparing link profiles and you have link intersect so those are three good reports you can leverage right in moz’s link explorer tool now there’s one more report we can leverage in moz and that’s the inbound links report and so we can go ahead and type in our competitors domain here and again we can get a snapshot of what their domain authority is page authority for the home page but really this is what we’re after linking domains so this particular domain has over 9 000 linking domains so what we can do is actually go through and see based on domain

    authority i could sort by domain authority where these pages are being linked from and so here i can see reddit reddit reddit so a lot of reddit here which is a good site for backlinking new york times so you know there’s a lot of different uh sites here washington post so i can get a good snapshot of my competitor by seeing every link that’s pointing to them now of course i don’t want to go through 9 000 links i can really just hone in on a specific link source or link type or link state so i can really filter it if i wanted to i can export the report and do some further analysis but really the whole idea here as i could see what url is linking to this particular competitor site what the anchor text is what the page and domain authority is so this gives me a really really good insight on all the backlinking that my competitor has and again if i’m trying to catch my competitor it’s probably not a bad idea to look at what they’re doing and even copy what they’re doing in terms of backlinking so we’re not on reddit then we probably need to be on reddit because if that’s where our competitor is and they’re getting good link juice from reddit which has a domain authority of 90 then hey if it’s good for the goose it’s good for the gander so they say so inbound links is it just another good report you can leverage in moz under the link explorer reporting tool now if i want to get a good snapshot as to what my competitor’s doing on search exactly well look no further than spyfu so spyfu is a another tool that you can leverage from a ppc seo perspective you know from an seo perspective you got some back linking data as well just like you did in moz from a ppc perspective you can get some good keyword insights and so here i just went ahead and typed in the domain and what this is going to do is just give me an overall snapshot for my competitors domain so here i could see you know how many organic keywords they’re found for the estimated monthly seo clicks they’re getting based on the volume of those keywords okay i can see here the keywords their top competitors also rank for the rank history 12 years so this particular domain has been around a long time okay so that’s on the organic side i can flip over to the paid side and i could see that they are doing paid search i could see 5 000 plus keywords they’re bidding on okay based on that what they’re actually paying and then i could see you know some of the other competitors listed here from a paid perspective and an organic perspective i could see the shared keyword overlap okay now again you can pay for this because it’s freemium and get some really good insights as to how your domain compares to your competitors so i’m using the free version and here the free version spyfu is just giving me some overall data on the specific domain i entered in and so i entered in my competitors you can certainly enter in your own domain to get a sense of organic keywords and paid keywords so you can see top keywords top paid keywords okay this is google ads okay so this is what recommendations as to what to purchase okay here you can see some even some at google ads history i could see exactly what ad copy my competitor actually wrote and for what keyword and then i can see some organic ranking history here as i keep scrolling down this overview report so i can see for rv rent where they rank and then i can see inbound links just like i did in moz spyfu is providing me with some insight as to hey what links are pointing to them and what the domain strength is and how many clicks they expect to receive so this is all free data take it or leave it but it’s all free data available to you under spyfu so spy view gives you kind of an overview for free some really in-depth analysis if you actually pay for it and it just really hones in on what your competitors are bidding for paid wise and what they’re ranking for organic-wise and so spy food is a really good tool to leverage if you just want to get a snapshot of how your competitor overlaps with you so let’s turn our attention to google analytics because in google analytics under audience i can go to benchmarking and basically the benchmarking reports allows me to see what the industry as a whole is doing compared to my own website now the caveat here on this particular report is that it’s all anonymous data so i can’t exactly see what competitor is doing what in this report but if i hone in on my industry in this case autos and vehicles and i hone in on a specific country or adjust the size of the daily sessions that i get then i can see hey analytics in this case in this example i’m sharing 8 863 web properties okay so they’re sharing the data for over 8 000 web properties and i can compare those web properties against my own so if we’re all in the same industry it gives me a sense here as to how i stack up against the industry as a whole in this case as it pertains to channels so you can see here red not good green is good so in the industry we’re not doing as good as others in the same industry who are receiving the same amount of sessions now we could certainly adjust and we can adjust our locale and if we do that google’s going to be able to adjust how many web properties are actually contributing to the report and so when analytics makes that adjustment we’re going to be able to see in this case just new zealand so we’re going to adjust for new zealand and we’re going to go with 4999 and so we could see there are about you know 300 something web properties contributing 47 web properties now contributing to this report so if we’re focused on the new zealand region and this is the amount of traffic we get we’re now comparing us against 47 other anonymous web properties so now if i go back to the report after i’ve honed in i’m looking at channels and i can see how many sessions we’re getting by channels and how i compare against the competition i can also measure up against percentage of new sessions new users pages per session average session duration bounce rate but that’s just channels i can also do location and devices so the whole idea behind this report is yes you’re not honing in on a particular competitor but you’re honing in on your industry so you’re getting a good idea as to how you compare against your industry just by making some adjustments in the benchmarking report you obviously want to make sure you’re looking at the same industry adjust for your country or region adjust for the site size meaning how many sessions you actually get on a daily basis and then analytics will do the rest they’ll compare you against those in your industry and so i find this to be a good tool because it allows me to stack up our site against those in the industry and obviously if we’re not driving as many sessions especially say from organic then we have our work cut out for us okay so that’s the whole idea behind the benchmark report now if you want to get some good insight as to what the competitors are doing and you don’t want to use a tool well look no further you can always go to google.com okay so this is how we used to do it back in the day before all these tools became available you just typed in a keyword and we’re going to type in rv rentals and now we’re going to be able to see who’s bidding on that keyword so we could see we have a number of different uh companies bidding on the keyword we’re interested in okay here i can see some featured snippets okay and then i can see some organic search results okay if i scroll down i’ll be able to see some other companies bidding on that same keyword meaning they’re paying for rv rental so if i clicked on somebody’s link here they’re actually going to pay google for the click and so this just gives me a good sense of you know how many people are actually trying to rank for this keyword or trying to be found for this keyword so that’s all i did i just did a search now from an organic perspective if you really want to hone in on your competition you can always do the syntax all in title colon and then hit enter so now i could see i have 163 000 results and what does that tell me that tells me that i have 163 000 websites with rv rentals in the title tag so if you’re trying to optimize for the keyword rv rentals as an example then you know that you have a 163 000 different listings ahead of you that you need to jump over in order to rank for the keyword rv rentals so using the all in title syntax and the keyword right after that actually just gives you a more accurate picture of how many sites are actually ahead of you for a particular keyword so that’s the whole idea so if i get rid of the syntax and you can see for rv rentals i have 132 million but that’s not really accurate because not all these listings have the keyword rv rentals in the title tag and title tag if you’re working on organic search is one of the key important factors for ranking so you need to have that keyword in the title tag so that’s the whole idea behind using the all in title syntax it gives us a good idea as to what our competition is doing and how many sites we have to jump over to get to number one on google now if you’re running google ads just as we did with rv rentals we went up there and we saw we typed that in as a query and we saw how many advertisers there were for rv rentals now if we are running our own campaigns google ads actually has a good report that i really like it’s called auction insights and so you can get to auction insights just by clicking on campaigns and then from campaigns click on auction insights and what auction insights allows us to see is what competitors or domains are bidding on the same keywords we are and so what google does here is it allows us to actually see where we stack up against our competition for all the keywords we’re bidding on and so here i’m looking at year to date and here we could see us and i can see our competitors okay so i could see impression share so for if we’re talking about one keyword every keyword has a 100 impression share how much of that impression share are you getting and when we say impression share meaning eyeballs when we talk about eyeballs are we getting a majority of the eyeballs or our competitors getting majority of the eyeballs so we can see our average position i can see how often i overlap with my competitors okay i could see how often i’m above a particular competitor i could see what percentage i’m at the top of the page versus my competitors the absolute top of page rate and then i can see how often i outrank my competitors and vice versa how often my competitors outrank me so i can see all this good insight as to what competitors are bidding on the same keywords i am okay so this is if you’re running google ads okay so if you’re running google ads okay you can just click on the auction insights report you can find that the top navigation just by clicking on campaigns and by doing so you’ll be able to gain some insights as to where you stack up from a paid search perspective against your competitors so let’s turn our attention to paid marketing tools so if you’re doing some advertising on google bang linkedin you probably want to work within those platforms as the tool of choice so you know if you’re doing paid search on say google search dot com or display you could be doing display advertising on you know a network like adroll or google or you could be doing social media paid ads say on facebook so whatever it is you’re doing you probably want to work within that platform itself to get the ideal data that you need okay so here are some of the tools some of the places you can go of course if you work in google ads you also have google ads editor that you can leverage okay and i’ll show you that in a couple minutes you have google ads keyword planner of course both of these are paid if you’re running campaigns okay so bing if you’re running campaigns on bing okay you get all this good data that you can digest through some reporting okay you also have some third-party tools out there that you also have to pay for in word stream okay so word streams a third party tool that you can leverage bing and google are actual advertising networks so you would advertise on the platform itself and get all the data you need right in the platform and leverage a lot of the tools that they have available in the platform as i mentioned you could also use google ads editor so bing also has their own editor as well so and as well as facebook so you can use an editor type version and i’ll show you that here in a couple minutes but let’s talk about why we want to use the tools in the platform itself well we want to be able to monitor how our ads performing so which ad receives the most traffic as an example we want to identify keywords that are performing for us okay so our keywords converting not converting now they cost us a lot of money and not netting a high enough return for us so we want to keep an eye on that okay so we want to monitor our cost okay across different locations and devices not only cost but we want to also monitor how our ads are performing across different locations and devices keywords across different locations and devices so we want to be able to measure by device okay so we also want to analyze competitors data and as we showed you in the competitors section google as an example has auction insights reporting analytics has benchmarking so google itself does provide some information in the case of auction insights as to how your competitors are performing against you on google search so that’s on the paid search side then you have display okay so display advertisements okay you’re across a different network so there are different types of networks out there for example adroll okay you have curtillo celtra is another paid version of or paid tool you can use in wide orbit so these are some of the paid marketing tools you can leverage of course i like to stay if i’m advertising on google i like to stay on google ads and measure my display performance that way but if you’re on adroll for example then you want to leverage adroll’s reporting platform and some of the tools they have to offer so if we look at display why do we want to leverage some of these tools well just like search for example where we want to look at keyword and ad performance same kind of concept here we want to be able to monitor whether we have the right keywords and right customer engagement so when when it comes to display we want to be able to make sure we’re choosing the right audience of course that means looking at not only audience insights but our target insights as well are we reaching the right audience when it comes to display and google has a good breakdown that i’m going to be able to show you here in a couple of minutes okay so we want to improve our campaigns by monitoring our competitors display ads as well so there are tools available that’ll help you do that and that’s on the display side and if we look at social okay why what tools can we use on social well you got facebook ads manager okay you got ad espresso quiet tweepy you got all these cool paid search tools again i usually stick with where i’m advertising so if i’m advertising on linkedin or twitter i’m gonna leverage that platform but just know that there are other tools available for you so with social like display it’s all about targeting our audience so for these some of the tools like on facebook we can review and relaunch our ad campaigns based on target audience we can measure conversions and gain insights in this example about facebook users how are our users interacting with our ads and then we want to target people based on their activities such as purchase intent device usage travel preferences etc so social allows us to do that and then with facebook as an example we can monitor any a b test we run for example if we’re running call to action test we can measure the results that write in facebook and i’m going to show you an example of that here shortly so let’s jump right into google ads and look at some tools available to us from the search side of the house so if we’re running search campaigns right in google ads we could see campaign data we could see keyword data we could see add data so for example if i want to see what ads are performing i’m just going to click on my ads and extensions okay and here are my ads and now i can see what ads are performing in terms of clicks click-through rates etc and so that way i can go ahead and pause ads activate ads so that’s right here in the google ads uh platform itself now if i want to look at specific keywords i can do that so i can see what keywords are driving traffic and clicks here i could just sort by clicks and now i could see not only what keywords are driving clicks i could see what the click-through rate is i could see the impressions how many people actually viewed my ad after click typing in a keyword query that i’m bidding on i could see how much i’ve paid by keyword and more importantly i want to be able to see conversions or conversion rate and then with google ads you have quality score so we want to be able to measure quality score so this is a google ads keyword reporting and so the great thing about the keyword reporting is that there’s some other features available to me here so here i can add negative keywords okay just by clicking on negative keywords i can also see a search terms report and so when it comes to search terms i can actually see what specific keywords people typed in and based on the keyword that somebody typed in as a query i can see what match type triggered that particular ad and so if i see a keyword query that i don’t particularly care to be shown for or i want my ad shown for then i can go ahead and just select it and i can add it as a negative keyword okay so that tool is available to you right in google ads okay then you have the auction insight so we’ve reviewed the auction insights when we’re looking at competitive analysis and so here if we look at the auction insights we’ll be able to adjust our date range and we’ll be able to see basically you know who else is bidding on the keywords and what the impression share is what their average position is what the overlap rate is position above rate top of page absolute top of page right now rank and share so once we have google has data then they’ll be able to share that information with you okay so that’s just keywords but there’s a cool tool that i really like and i leverage it for seo and pay-per-click and that’s google’s keyword planner so if you click on tools and then you click on keyword planner we’ll be able to leverage the keyword planner and the whole idea behind the keyword planner is do we want to discover new keywords or for the keywords we have selected we can get volume and forecast on that so here let’s type in a keyword mail delivery and if i click get started okay so google’s going to give me some other keyword ideas and they’re going to give me what the average monthly searches are for that keyword they’re going to let me know the competition they’re going to give me a range in terms of how much i can expect to pay for that keyword so if i happen to click on that keyword i can add it to a plan and then once i’ve added to a plan then i can go ahead and look at that plan and measure what kind of volume i’m going to get and how much i can expect to pay so now once i’ve added my keyword to that plan i can go ahead and see how many clicks and impressions and costs and click the rate and average cost per click i can expect to spend so and this is based on a maximum cpc of two dollars so i can go ahead and adjust my plan accordingly if i want to in order to see basically how much i can expect to spend so that’s the whole idea behind the keyword planner in terms of choosing new keywords and once you choose keywords you’re interested in bidding on you can actually do a forecast to see exactly how much you can expect to spend how many clicks how many impressions you can expect to get and if you have conversions set up how many conversions you can expect to receive so that’s all part of google’s keyword plan that’s viewing forecast as well as choosing keywords so there are so many different tools and features within google ads we need a whole whole segment just on this so really i’m just going to highlight some of the more important tools and features so i mentioned the keyword planner i mentioned the campaigns keywords and ads reports another thing i would look at in google ads again we mention this as one of our key defining why would we use it bullet point and that’s because of devices so we mentioned devices why would we use google ads reporting tool because we want to look at devices and we want to be able to see what devices are driving traffic from what campaign and then the cool thing about google ads is right in google ads platform you can go ahead and do a bid adjustment so if i increase my bid adjustment for example on mobile phones then my particular ad in this particular campaign is going to show more than on computer so i can always decrease it for example do a bid adjustment on computer and that means i’m going to show my ads less so i can go ahead and do bit adjustments based on device that’s the cool thing of working right in google ads platform is you can make adjustments right here in the platform based on devices well you also have locations too so we mentioned that as one of the reasons why we want to use some of these tools and if i see a particular location i’m not interested in advertising well i can always select it and i can always just pause it or remove it so or i can change the bid adjustment on a location as well so i can make a lot of different changes right in the google ads platform for those seasoned in search advertising paid search advertising especially on google ads you can always use google ads editor all you need to do is just do a search for google ads editor you can download it so basically what google ads editor is it’s a it’s a tool it’s the software that you work your ca with your campaigns on locally so you’re making changes to your campaigns on your computer and basically when you’re done making changes you can always upload them to google ads to the account on google ads in the cloud so to speak so that’s the whole idea behind google ads editor it’s a great tool for you to use if you want to make household changes really quick for example i’m looking at an account with a bunch of campaigns so now if i click on one of those campaigns i can see the ad groups here okay so for example i just want to turn off all these ad groups i can just highlight them all and just click status enabled to pause and i can revert back if i want to okay so you can make household changes so here i could see the campaign the ad group level if i choose an ad group then i can see some key words and again i can make changes at nauseum here i can copy i can paste i can delete okay so i can make a lot of changes really quick right in google as editor and that’s the whole point of editor is to go ahead and work locally while somebody else is working locally on the same account you could both be working simultaneously and being more efficient on getting things done in the campaign now if you are working with somebody else on the campaign you want to make sure that you get recent changes so if i say get recent changes to all campaigns what google editor is going to do is contact google ads in the cloud and download all those changes so here i can see the changes being download in editor from google ads and when it’s done it’s going to highlight all the changes that have been made and so once i’m done reviewing those changes i can go ahead and click done and now i know i have the recent latest changes in editor so now i can go ahead and continue to make some changes and when i’m done making changes i can go ahead and post them so that’s the beauty of google ads editor bing has a version facebook has a version it allows you to again go at the keyword level the ad group level okay you can look at ads itself and make changes to the ads okay you could do a lot of different things write an editor in fact you could do pretty much most of what you could do in google ads you could do in google ads editor and so that’s google ads editor to me i would recommend it if you’re experienced with google ads again it’s software you have to download it you’re going to use it on your computer as software but when you make changes all you need to do is post those changes or get recent changes that have been made on google ads and so that’s google editor ads editor in summary now let’s go back into google ads and talk about display advertising because display is a different network but the platform’s still the same and some of the same tools are available from the search network as well as for the display network right in google ads so if i want to take a look at a campaign and ad group on the display network i can just click on that ad group and i can look at the ads that are running for that particular ad group on the display network so here the difference being on the display network is you can use image ads on the search network you can only use text ads so here i can look at image ads and i can see how they’re performing in fact you could even go a step further and use responsive display ads so google has responsive display ads meaning it’s going to respond to what’s performing best okay and so now i can see clicks impressions click-through rate etc right on on my ads and extensions report in google ads platform now this happens to be retargeting campaign so if we click on audiences we’ll be able to see what audiences we’re targeting here okay so when this report loads when you run retargeting campaigns you’re targeting a specific audience and so we want to be able to see okay of the audiences we have set up what audience is performing best okay so here i can see a breakout by audience again i could see the same metrics i could see on the search side i could see clicks impressions click-through rate more importantly i want to be able to measure conversions okay so that’s the whole idea when you’re in these platforms and you’re paying for ads is you want to be able to measure against conversions and you can also measure against cost per conversion conversion rate okay so those are some key metrics to measure up against whether it’s audience keyword ad whatever the dimension is so here on the display network we can get a sense of demographics okay so unlike the search network the display network allows us to see demographic data and so now i can see an age breakout or an age range breakout that google provides us and i can see again based on the age range breakout which age range has the most clicks impressions etc including conversions so you also have the opportunity on the display network to add keywords you have the opportunity topics and you have the opportunity to see placements or run placements so here if i click on where ads have shown i can actually see where my ads have shown up for this display campaign and google ads allows you the ability to go ahead and you can exclude it from the ad group or exclude a specific placement from a campaign so you could take action on a specific placement and i could see the type of placement whether it’s a mobile app whether it’s a site i can go ahead and see exactly where that placement was so that’s the placements report you have demographics you have audiences you have keywords you have all these different reports available to you on the google ads platform so before we jump over to social media paid search advertising i just want to remind you we do have you know a nice tutorial on google ads okay so take a look at the google ads tutorial we have set up on youtube okay if you search for google ads tutorial 2019 this is a good uh tutorial on everything related to google ads so check out this video because in today’s webinar we’re just mentioning tools across the board and if you are advertising on google ads as most people do then you could see just how powerful it is and all the different features that are available so take a look at the video it’s a nice complementary video to this one this digital marketing tools and this will give you a nice and deeper insight into everything that’s available on google ads and if you have any tools or features on google ads whether it’s the search network or whether that’s the display network then feel free to comment below this video happy to hear your comments about what tools and reports and features you specifically use in google ads so let’s move into uh facebook ads manager and show you how the platform looks when you’re running ads on facebook so we can look at all the different tools and reports available here so here we can see if we’re in the facebook ads manager we could see our campaigns we can see our ad sets and we can see our ads so just like on google ads you have less side navigation so we can drill down so if we want to see ad sets for example we could just click on ad sets that are showing up in this particular account and here we can see we have two ad sets that are live so if i click on one of these ad sets i’ll be able to see an actual ad that’s running here and so for the actual ad that’s running i can then see the results of that ad and how it’s performing for example you know how many clicks it’s received what the reach is what the impressions are so impressions similar to google ads how many people are actually looking at the app and i could see the cost per click here at one dollar as an example and so now i can go in and i can go ahead and look at the ad performance and go ahead and change out that ad if it’s not performing to my expectation so if i click on more tools and then creatives i can just simply click on creators and then i can actually see the creators i actually have running for that campaign i selected so now i can see all the creatives that are running and i can see the results of those creatives so facebook ads manager also has reap different reporting so if i click on the reports pull down menu you can see here i could see some standard reports by add ad set age and gender and then i can see all reports here listed out by placement by placement and device time of day country etc so if we just look at age and gender we’ll be able to get a breakout age and gender here so you can see by campaign i’m looking at all campaigns here and i’m looking at just age and gender i can certainly deselect one of these and i can look at a specific time range so now i can see who’s looking at my ad specifically so here i could see 35 to 44 female i can see the reach impressions and how often they’re actually seeing my ad now this is key for facebook because if somebody’s seen your ad a lot they’re probably going to tune out to it so that’s what makes the frequency metric so important on facebook because then we can go ahead and you know turn off that particular age and gender if we needed to and we could see how much we spent so this just gives you some idea of the type of reporting that’s available in facebook ads manager now the great thing about facebook reporting in ads manager is you know i can group or ungroup uh my dimensions if i needed to i could change the view and arrange columns i can get rid of columns just as you would in google ads reporting very similar stature here so i have a lot of flexibility here on how i review the reports you know you got different metrics that you can pick and choose as well okay and you got lots of different flexibility when you’re looking at the reports on how your campaigns are performing now here i can pick and choose i can choose campaign ad set ads objective again i can choose different demographics so i have a lot of options available to me in terms of how i want to you know view the performance of my campaign view the performance of my ad set or my ad now remember if you’re in facebook you can always go in and edit the campaign you can edit the ad set remember in the ad set that’s where a lot of your decisions are going to be made including how you want to drive the traffic okay what your budget is okay you can basically choose your audience here so you’re going to be able to choose what type of campaign is going to be and based on the campaign you’re going to go ahead and choose the kind of audience you want to focus in on you’re going to be able to choose the location the age range the gender so all of this is going to be set up in the ad set or the campaign or the ad if you go ahead and edit it out remember you can do a b testing as well so you have a lot of different options and features available to you right in ads manager when you’re managing your paid search campaigns on facebook so if you want some more information about all the different features and tools and facebook ads manager check out the facebook ads tutorial 2019 uh webinar that we did earlier this year in addition you can also look at another one that we did on facebook called facebook advertising tips and strategies so that should give you some sense of everything related to facebook ads and how to take advantage of the facebook ads manager platform so if there’s anything on social that we may have missed or that you use feel free to add a comment below the video we’d love to hear your feedback okay let’s talk about some affiliate marketing tools let’s turn our attention affiliate marketing a lot of affiliate marketing platforms out there the number one probably is commission junction also known as cj they’re an affiliate platform they have a freemium model meaning you can have a free trial but basically you’re gonna have to move on and pay for the platform likewise for house offers you have volume you really when it comes to affiliate marketing a lot of platforms out there click inc hey when so a lot of these are brokers per se and when i say brokers like for example with cj you as a merchant or you as a publisher can get in touch with a merchant you as a merchant can get in touch with a publisher meaning cj helps bridge the gap between you finding somebody to build your network with okay so that’s what really affiliate marketing is and you really need a platform to kind of put it all together and it’s a lot a lot of affiliate marketing platforms we’re actually going to take a look at cj and go through some of the features in the platform here shortly but let’s just take a look at why we need these affiliate marketing tools well these affiliate marketing tools identify you know affiliates inflowers employees other advocates you want to partner with so again you could be on the merchant side you could be actually selling a product and you’re going to want somebody to help you sell that product somebody with a website who’s an influencer who drives a lot of traffic to their own site who you know does sell reputable brand etc so you need somebody to help you introduce you to these sites okay so cj and some of these other marketing platforms affiliate marketing platforms do that okay so these tools are there to do the introductions the brokering the relationship so the other benefit here is you can contract with affiliates and track the traffic and conversions well what do i mean by that well if you do use cj.com by no means am i only endorsing that platform there are plenty others out there but whatever platform you use you’re gonna want to be able to set up terms and conditions with that particular affiliate so you could set up with terms and conditions for say 10 off all sales as an example okay well you’re getting a platform that will help you broker that contract okay contract terms or program terms furthermore you’re gonna need a platform to help you track hey is this affiliate helping me drive traffic or is this affiliate driving traffic to my products and is this affiliate helping me sell so these platforms help you do just that okay so you can gain high website rankings with the help of your affiliate meaning that hey your affiliate can be promoting your product and if they’re promoting your product you have a chance to show up via paid search organic search off other websites so social so you have a lot of benefits to working with affiliate marketing in itself and the tools available will help you gain website rankings as one example we want to be able to track certain metrics okay so an affiliate marketing you have earnings per click epc as an example most platforms measure epc from a seven day period to a three month period okay you can also figure out what the actual cost per click is just like you do on say google search you can actually measure that in affiliate okay you want to eliminate fraudulent clicks impressions and conversions so any affiliate platform worth its weight is going to help you understand you know how many pressions and clicks and conversions you’re getting and help you manage that in terms of fraudulent clicks or hey if you’re getting a lot of impressions and no clicks that’s a problem too so these platforms are really built on helping you manage your relationship with the affiliate by offering up all sorts of reports and tools you know the other big benefit here to affiliate marketing tool is hey we can influence our customers throughout their buying journey so we could set up different promotions based on hey did somebody go to the website did somebody see our product does somebody click on our product did somebody go into the shopping cart with our product did somebody purchase our product so there’s all sorts of steps in the funnel so to speak and hey you can work with an affiliate a publisher to influence your customers throughout that purchasing funnel throughout that journey so let’s go ahead and log in here so when you log in like any other digital marketing tool any other platform you’re gonna have your own settings and whatnot so really the whole idea behind any affiliate marketing tool is really there to manage your publishers who do you want as a publisher who do you want selling your product you obviously want somebody who’s relevant somebody who’s going to be able to sell a product somebody who has a targeted audience that’s similar to yours okay so we go into cj.com we’re going to log in and here you can see a publisher’s link so we’re going to click on the publishers link and remember when you sign up publishers you have to have program terms and so if we click on publishers program terms we’re going to be able to see all the different program terms available so here we could see the different program turns we have set up for certain publishers so we just click on that we’ll be able to see that’s the default program term so remember you could set up your own program term for any publisher so as a best practice if you have publishers who are actually performing well who are selling your products maybe you want to offer them a little bit more on the commission side maybe you want to sweeten the deal maybe you know these guys these publishers get better program terms versus say other publishers who don’t and so here we can see the program terms basically you could see what the terms are the action and the different policies here so everything you need to do to manage that publisher in terms of payment is done under the program terms now if the program terms are met the publisher actually sells your products cj is the broker they’re the ones who are going to initiate the payment based on the program terms so be careful on the program terms you want to be able to set them appropriately cj has templates cj has some default program terms that you can use and offer up to different publishers so based on the program terms that’s how your publishers are going to get paid and so here you can have as many different program terms as you want there’s no limit here you want to be able to align and reward program terms again based on performance and so here we can see what publishers are under what program terms so again if your publisher is performing well sweeten the deal offer them a better program terms and so you can align publishers with different program terms and so that’s the whole idea behind program terms is you want to be able to align publishers with that so when you sign up a publisher they’re going to get a line with a program term meaning what are they going to get paid for selling your product now if we want to manage by status instead of by program terms we could see all the different organizations we have in our network these are our publishers we’re the affiliate we’re the ones selling the product we want to know who’s selling who’s not selling and so we can look at all our publishers by program terms or by status okay so basically you can see here the term status whether it’s active or not earnings basically what they’ve sold over the last basically seven days or three months so you could look at basically how your publishers are performing just by clicking on manage by status here in cg.com so when you’re looking at reports in cg.com or really any other affiliate program you might see the acronym epc this stands for earnings per click actually it’s a little misleading it’s actually earnings per 100 clicks so basically cj calculates you know how much your publisher is actually making per click you know just like paid search we’re paying google x amount per click it’s the same thing here we can’t or these publishers can’t make any money if they don’t generate clicks so that’s why you have an epc model or metric so to speak so you can measure earnings per click cj does it over seven day period and over a three month period so you could sort based on seven day or three month to see who’s earning the most per click in terms of publishers now you can select under publishers groups now you can group your publishers okay so if you have say a group of publishers in a specific region like the united states or india or if you’re just focused on the united states and say you have publishers in different states like texas california missouri arkansas well you can group those publishers into different groups and you can look at your different group names here so here we could see canada and so we have our publishers grouped into a group called canada why because they’re based in canada makes sense so you want to be able to organize your publishers because the whole idea behind affiliate marketing cj is you want to be able to get the best publishers available for your network and so as you get more publishers for your network you’ll be able to basically start grouping them where it makes sense now the example i gave you is by geography you could do by geography or you could do by publisher status meaning my best performing publishers go into a group if they’re in a group then they get aligned with a certain program term so you could group your publishers any way you want by status meaning they’re selling more these are our best performing publishers or by region or you know by promotion i mean how you group your publishers is totally up to you however take advantage of the option to create publisher groups because the whole idea again i’m going to repeat it is you want to get publishers and you want to start building your base of publishers because the more publishers you have the more chance you are to sell your product remember if nobody clicks on your product then nobody’s going to buy your product so if you have publishers who are promoting your product for you then you have a good opportunity to sell it so the more publishers you have on board the better the opportunity so now once you have publishers you can start grouping these publishers accordingly to whatever makes sense as a business decision just know the options available in cj to group publishers let’s turn our attention to social media marketing tools social media always a great topic to talk about so we’re gonna finish up all our digital marketing tools with social media we talked about seo paid competition affiliate email you know web analytics it’s just appropriate to finish up a social media because social media has so many tools available so many okay the first one i can think about here is hootsuite hootsuite is a great social media marketing tool to use okay it’s a freemium okay you can set up a free trial here you basically a base account and then uh you can use hootsuite to do a lot of things anything from setting up landing pages to actually publishing content to listening hootsuite to me is one of the most powerful social media marketing tools available you got buffer buffers a paid version but you can actually set up a low cost or free account actually on buffer and then move to a paid account okay you got tweet decks been around a long time that is actually free and i would recommend tweetdeck and we’re going to take a look at that here in a couple minutes okay and then you got sprout social sprout social is another social marketing platform similar to hootsuite do a lot of reporting a lot of publishing you can a lot of listening and so we’re going to take a look at sprout chelsea today as well before we do that let’s go over why these tools are important to us from a social media perspective you’re pumping out a lot of content so you need to be able to smartly efficiently you know schedule and manage your post okay so you’re not just working likely with just one platform like facebook you’re probably on a number of different platforms depending on your business depending on your bandwidth depending on what you’re selling your products etc your audience obviously has a lot to do with it you know it could be instagram pinterest you want to be able to consolidate all that and manage it in one place and that’s what social media marketing tools do they allow you to manage everything in one place so if you could manage everything in one place then these social media marketing platforms need to be able to make it easy for you to add and manage different accounts okay so a lot of them have the ability for you to add you know not just one twitter account but multiple twitter accounts and not just one social media platform but multiple social media platforms and a good social media marketing so worth its weight will help you monitor the results so monitor social media posts that help drive leads and sales in other words you’re going to have a lot of different metrics associated with each social media marketing platform okay which one is actually doing its job okay so you want to be able to easily manage these platforms applications and websites very efficiently okay so instead of having to log into each platform is log into one place get a sense of what’s been posted what the engagement is did they purchase etc and what you want to do is be able to individually customize every social media post across different platforms so it just makes it a lot easier to do that in the social media marketing tools okay you don’t want to send out a blanket message across different platforms you want to be able to go ahead and customize a post depending on what that post is depending on what the product is what time of day what target market what target audience so customization is a lot easier using these social media marketing tools you want to be able to engage with brand advocates so listening is a good thing with social media marketing tools using the listening functionality so you can actually see who is a brand advocate who’s not a brand advocate who’s an influencer who’s not an influencer and then of course you want to analyze the behavior of your audience and optimize individual posts on real-time data so if for example you post something using one of these social media marketing platforms and you see it go viral then you want to be able to react to that in real time so you’re going to be able to see that in real time on these social media marketing tools these platforms like sprout social and hootsuite and then you’re going to be able to react to that behavior and then of course monitoring website traffic and conversion rates that’s key we always want to monitor conversions based on our kpis our business goals so there are also a few important digital marketing tools that can help you in different ways okay so without further ado let’s jump in and take a look at what’s available in terms of social media marketing so just a quick reminder if you are running ads on facebook or you’re posting on facebook as an example or any platform in general that platform’s going to have its own metrics if you will so for example facebook has something called facebook inside so you’ll be able to actually see you know what’s been posted based on you know the last seven days in this example how many page views you’re getting engagements recent posts so just to let you know yes you can go into any one of these platforms on its own and look at metrics just like you can do if you’re running facebook ads hey you can go right into facebook ads manager and view data there okay so the whole point here though on using a social media tool is that you can measure all that in one place so if we log into sprout social i can set up these accounts right into sprout social so i don’t have to log into twitter individually or facebook individually i can link them up all within sprout social and then i can go to reports just like i can with facebook insights and then once i’m in facebook excuse me once i’m in sprout social reporting then i can go ahead just like i can in facebook insights except it’s all right here for me i can jump into you know facebook and dig a little bit deeper as to what’s going on with my account so i don’t have to log into facebook directly i can see you know the impressions the engagement the clicks over a period of time i can see my audience growth i can see my publishing behavior how often my publishing i can see the top post individually i can see impressions by day you know a lot of this same material same information is already in facebook insights so if it’s available on facebook insights you know you’re definitely going to have it available in a tool like sprout social so you want to be able to just efficiently log in and jump from one platform to the other so here you know i can go to instagram you know and look at instagram data or i can look at twitter information so you want to be able to efficiently jump from one platform to the other using in this example sprout social now as i mentioned as part of one of the benefits of a social media tool is that you can publish content you want to be able to publish content because you want to be able to organize and schedule accordingly you don’t want to be submitting and publishing content right after one another okay you want to be able to spread it out efficiently and effectively and so here we could see you know we could publish and schedule content accordingly so all we have to do is click compose select a profile write whatever we need to do we could schedule it for tomorrow at a specific time and there you go voila scheduled so this is on twitter okay so you know we could choose another platform here it’s just that easy to schedule so you want to be able to schedule accordingly because again when you schedule something then you want to look at the behavior of it so it’s just as simple as going from publishing to reporting and then based on when something got published you could see the reaction of it and react to it so another thing here that i like about it’s about social hootsuite a lot of these other platforms do it really well you got listening tools so you can listen in on conversations that are being had for example uh mail delivery you know if we do mail delivery and twitter search we’ll be able to see what’s been tweeted about mail deliveries you know if that’s the business we’re in we can refine our search and choose a specific location or radius to hone in if we’re local okay so this is sprout social’s example of listening here let’s take a look at another example i’m in later.com so later very similar sprout social and that it does a lot of the same things you can actually schedule content on a particular platform and one thing i like about later here you can actually see it visually you can see a calendar and what’s been scheduled so i could see today i have scheduled something scheduled at 1 15 local time and again i have five profiles set up for this account so i can pick and choose the profile that i want to publish to so it just makes it that much easier and i can visually see it and that’s important so here i can click on media library so the one thing about later.com is that you know you have a library of images that potentially you can reuse so if i click on this image here okay i can get a sense of when it was used and i can view it on a calendar i can add label for it so that’s another benefit to later is that they have this media library here they have conversations so i can actually connect to a platform and listen in on conversations that are being had similar to the listening tool in sprout social and they have analytics so you can actually see write in later.com how your particular social media platform is performing so i could see it here over seven days i can see the number of followers have increased i can see the growth rate i can see the number of impressions that i’ve received okay so i want to be able to see how my particular platform is performing over a period of time so i can look at reach a lot profile views website clicks okay so i can get a lot of good insights here right in the analytics platform later you can look at specific post performance so if we posted something i could see basically how many likes it received how many comments impressions the reach and then if i want to do i can click on details and get more specific information on it engagement rate okay discovery actions comments saves etc so later.com goes into some nice detail about post performance they even have date on hashtags so if you use an hashtag you can actually see how many times the hashtag’s been used or saved how many impressions it’s received okay so they really go into some nice detail here about how your post and how your accounts are performing and here’s a tool i really like i’ve been using for a long time and that’s tweetdeck so what tweetdeck does is connect with your twitter account so you can see in a different visual so to speak of how your twitter account looks in terms of your feed here i can see this is my feed here okay i can see some notifications i can see specific messages then on this column i can see activity okay so i can add different columns here if i wanted to and basically by adding columns you can see i can look for what’s trending as an example so i’m going to add in a column that says trending and so now i can go in and see okay these are all the different things that are trending on twitter uh so you can actually add a column and pay attention to something really specific okay so for example search okay so right now i have men’s health but i could type in let’s just say world cup okay so i can see the you got the qriket world cup you got you know the soccer football world cup going on so you know we could pick a particular topic to follow if we wanted to so again here i’m following men’s health so i can now see you know everything that’s been posted on men’s health now if i click on for example one of these hashtags here that’s trending i can actually see who’s tagging or using that friday feeling in their tweets and so the whole idea behind you know tweetdeck it serves up a interesting overview so to speak of not only your account but you know a specific topic or what’s trending or you know other things that are being said so if you really want to pay attention to your brand or something really specific like you know your competitors or a specific product then you can just do a search on that and so that’s the great thing about tweak deck it allows you to kind of just look and listen in on everything going on in twitter now we do have a good video out here on youtube how to start social media marketing so if you haven’t had a chance to look at it take a look it goes over some of these tools that we cover today like sprout social you know facebook insights so it does cover in more detail some of what we covered on these social media marketing tools so take a look at how to start social media marketing so we covered a lot of different marketing tools digital marketing tools everything from seo to email to social to paid to affiliate to competitor but there’s also a few other digital marketing tools that you can use in different ways like video seo for example so vid iq you know we want to use vid iq to get a good sense of how particular video is performing so here if we go into youtube you can see vid iq is a browser extension or browser a plug-in if you will so i can go and take a look at a specific specific video and see how many hours it’s been watched how many views minutes watch subscribers etc you know the great thing here i can look at the entire entire account so i can get good insights into my video or my entire account here just by adding in the vid iq extension into my chrome browser so vid iq actually does give you some really really good insights into not only your account but the video and so recommend vid iq because it’s good for video seo okay there’s also tools related to content optimization so you know if you’re doing seo and you have a lot of content on your site well you know what we want to be able to use a tool maybe a third party tool to give some objective reasoning as to what more we can be doing so you got tools like seo site checkup or site analyzer these are pay tools but you know if you’re really heavily invested in seo then they may pay dividends for you you want to be able to make sure your content is fully optimized to the fullest according to you know google’s algorithms and so you maybe you know want to invest in that third-party tool so these are good tools to use for content optimization you know there’s also other key reddit but you know there’s keyboard planner uh in google there’s also a word stream there’s a lot of different keyword tools out there so you may not have a google ads platform and so if you don’t have google ads then you may not be able to gain access to google’s keyword planner so having a third party keyword tool will pay dividends as well because those dividends pay off in the form of not only pay-per-click but also seo and if you’re heavily invested in content heavily invested in social then you may want to take a look at the keyword tool keyword it and it’s primarily used for reddit we talk about page load time so we looked at that in google analytics we know that it heavily impacts seo so there are other tools available you got a third party tool here that’s free solarwinds pingdom you actually have page speed insights by google so these are free tools that you could take advantage of in determining how you can improve your page load time my favorite topic conversion rate optimization so you got a couple in here crazy egg and target okay so i’m going to show you another tool called hot jar so here if you log into hotjar.com you can set up an account it’s actually free and with the free account you can have hotjar measure the heat map not only the heat map but the click mapping the scrolling of a particular page and so here you can see we’re looking at a particular page here so hotjar allows me to you know see on that page where people are clicking um i can also see where people are moving i can also see you know the scrolling of a particular page okay so you can see here on the page i can see people are moving over here to the right that’s where they’re clicking mostly if i switch over to move mode then i can see on that particular page where people are actually moving their mouse and then i have my scroll analysis so i could see you know how far down people actually scroll on the page and so again with a paid account you can measure up to ten thousand page views with the free version you can measure up to 2000 pages and so 2000 page use allows you to get some insight as to what people are clicking on or where they’re moving or how they’re scrolling on a particular page and so i definitely recommend hot jar they also do funneling they also do forms polls lots of other tools available in hotjar so hotjar.com is a tool i would recommend as well so one final tool and i’d be remiss if i didn’t mention it and that’s google optimized so google optimize is a google platform that allows you to a b test and so a b testing means that you have an original page and you’re changing one element on that page to see which one performs better and so with google optimize it’s just very easy to set up to run and the whole point of google optimize and a b testing is to improve website performance so here you can see i have an account set up and optimize you can see we’re running one test here and we’re just testing one element versus the original so we move photos to the top of the page the original didn’t have the photos to the top of the page and so we can go into reporting here google optimize does all the heavy lifting and so here you can see we can look at bounces or we can look at you know basically a measure the test up against the metric that’s important to our business and again the whole point is to improve website performance and so definitely take a look at google optimize we’ll have another webinar in the future on the topic but you know to me google optimize is free you can run up to five tests okay and if you can run up to five different tests then that means you have the ability to really improve website performance okay so google optimize is a tool that i would recommend carl has a website on cake recipes unfortunately his website on google is not ranking well moreover when searching for cake recipes keyword his website ranks way below than his competitors this can be due to various reasons but one that sticks out is seo to solve this issue i have a few important tracking factors that karl needs to know and apply if he wants his website to rank well before we get started with the ranking factors let me first explain what seo is seo is the practice of getting traffic from organic search results on a search engine like google bing etc depending upon the keywords search engines rank websites based

    on what content they consider most relevant to users without further ado let me tell you the top 5 ranking factors which can help karl to rank his website first is content quality then it’s page speed of a web page after that its website structure next is ssl certificates and finally its backlinks which is the most important ranking factor let’s have a look at good content quality a good content quality is an essential factor that helps a website to rank on google google ranks content that completely answers a user’s query in our case cake recipes also longer content rank higher on search engine results apart from longer content you can also optimize your content with few techniques such as you can start with a comprehensive introduction this article on the best vanilla cake i’ve ever had is a good example of having a comprehensive introduction ensure to write content relevant to the chosen keyword for example if your keyword is cake recipes ensure to write a content on how to bake a cake rather than focusing on cake decorating ideas always create a click-worthy title and include lsi keywords in your content in seo lsi stands for latent semantic indexing they’re used to drive content traffic and create more visibility on serves an easy way to look for lsi keywords is on google serve some of the lsi keywords for cake recipes are easy cake recipes vanilla cake recipes chocolate cake recipes and a lot more as shown on the screen ensure your heading and subheadings consist of keywords for example all the heading and subheading for this article have the keyword cake build a comprehensive internal linking structure of web pages it helps in spreading link equity across the site it is important to create a simple internal website link structure in the below example a bot crawls on web page 2 by following internal link of the web page 1. next add suitable images with descriptive alt text here using relevant images can help search engines understand what your content is about and this method helps in site ranking for example for carl’s website on cake recipes he should use suitable images like wedding cakes birthday cakes etc incorporate call out boxes as it will highlight the important information and increase the dwell time for example if carl wants to sell his cake he should place call out box with contact details immediately after the cake recipes ensure your webpage is completely crawlable for bots as it will enhance website ranking here as you see this website is high up on the google search because every web page in it is crawlable by bots next opt for mobile friendly designs it will result in good user experience for a mobile friendly design always prefer short and crisp sentences for easy reading a poor example and a good example of mobile friendly designs are shown here and most importantly update the content regularly by doing this search engine rearranges your site’s ranking for example the sally’s baking addiction cake recipe blog ranks at number one on google the reason it updates content regularly next we have page speed page speed defines how fast the content of a web page is displayed on the screen it is important to ensure that a page speed isn’t slow otherwise it will result in high bounce rate paid speed can be optimized through improving your server response time this can be done by fixing major issues like slow database queries slow routing or a lack of etiquette memory use a simple website design and reduce the image size that is larger than 150 bytes next use a content distribution network as it distributes the load of delivery content at multiple geographical locations you can also optimize your code minify files if your website has numerous css and javascript file you can minify and combine them google says slow page speed results in high bounce rate as you can see here next comes optimizing title tags and url a title tag summarizes the website’s content and url is a web address title tags are displayed on serps it is a clickable headline for a given result title tags are displayed on serps it is a clickable headline for a given result for example chocolate cake recipe cake recipe carl cake.com is a title tag of a website where chocolate cake recipe is the primary keyword cake recipe is a secondary keyword and callcake.com is the brand name backlinko recommends writing a relevant keyword in the title tag is important as it gives an overview of what your content is about now talking about urls always refer a well-structured short and simple url according to backlinko analysis short urls tend to rank better than long urls moving on to our fourth ranking factor let’s talk about ssl certificate websites using https server have a higher chance of boost in rankings https is used for secure communication over a computer network as you can see here google confirms https as one of the ranking factors there are two ways to improve site security you can protect your domain by enabling dns sec protocol or use hsts to add an extra layer of security over https whereas hsts protects from hijacking the next ranking factor is website architecture the famous digital marketer neil patel says the better your site structure the better your chance of ranking higher in the search engines also backlinko confirms that an optimized website architecture helps bots to find and index all of the web page a good site structure results in good use experience some of the ways to optimize your site structure are creating a logical hierarchy structure which means a good site architecture not only makes content easier to find but also helps to gain traffic include site maps so that the bots can easily access and index the content code your site navigation in css or html because these two languages are easy to code and understand build a comprehensive structure of internal linking as it improves indexing of a website and helps in spreading link juice coming to our last ranking factor that is backlinks backlinks is an online navigation of hyperlinks from other websites to your own website in this way we can drive referral traffic and increase the website’s authority in seo the more backlinks in a web page receives the better it will rank in google backlinks enhances search engine rankings brand awareness and referral traffic backlinks can be gained through influencer marketing engaging with audiences on multiple social media platforms like telegram linkedin etc participating in high pr q a sites like quora and post answers to the questions related to your business today we’re going to talk about why you would want to rank using seo and seo is search engine optimization also known as organic search you also may as hear us say organic listings we’re going to talk a little bit about why you’d want to rank your website in organic search okay what is search engine optimization then we’re going to follow that up with how does google rank websites so why does it rank one website over another and how do we get our website to rank number one then we’re going to talk about the different types of seo or search engine optimization techniques so you can get your website ranked number one and then we’re going to finish that off with the do’s and don’ts of seo so let’s get right to it and talk about why seo so we’re going to use a basic example and let’s just say you have a blog you’re a food blogger you’re passionate about food and your niche is ice cream and let’s just say you have a lot of ice cream recipes you want to get traffic to your blog you want people to read your blog and you’re curious why am i not ranking for my blog why when people type in ice cream recipes and say google my blog posts don’t appear at the top of organic rankings and there’s a number of reasons why you wouldn’t be ranked for your blog post or your ice cream recipes and the main reason would be your competitors so there could be somebody else out there who is also passionate about ice cream and has been blogging along longer than you and they have more content and more blog posts and more pages for google to rank so that’s usually the number one reason the other reason is improper usage of keywords and we’re going to talk a little bit or it’s actually a lot more about you know keyword usage in your content so what kind of keywords do you want to rank for that’s really what we’re talking about when we talk about usage of keywords what keywords do you want to rank for and how do we work those keywords into the content another reason is port link building practices and really that means our other blog posts or other websites linking to you also are you linking to other pages on your website and so it’s all about link building and with link building it’s internal linking so are we linking from one blog post to another and it’s external linking are other websites of high quality linking to us and so that’s what we talk about when we talk about link building and then another reason is web page load time so you could be running your blog post on say wordpress for example and your blog post isn’t loading fast enough well if you look at it this way think about it if you’re google would you really want to rank a website or blog post in this example number one on google rankings if that particular page loaded very slow no you wouldn’t because when somebody clicked on that link in organic search and went to your website they’re going to have a bad experience because the page is going to load slow so google doesn’t want their users to have a bad experience you don’t want your users to have a bad experience and so that’s why web page load time is a critical factor for ranking so we need to make sure that our web pages load fast and then your user experience is not good enough so google again based on my example about the web page load time google wants people to have a good experience when they go from their search engine to your website and there’s a lot at play there specifically web page load time but also you know google doesn’t want any spam content google doesn’t want any pop-ups or overbearing ads on the web page they want people who are searching for something in particular let’s just say ice cream recipes and they want to find a relevant website that has ice cream recipes they want to be able to click on that link and read some good content about ice cream recipes it’s that simple and that’s really what google’s trying to create in their environment and that’s you as an end user as a website owner you want your users to have a good experience and then last but not least your website is the indexed by mistake and really what we mean is the indexed is google needs to be able to index all the pages on your website so if you have a blog with a hundred recipes you want google to have access to all 100 recipes so we’re going to talk a little bit later about how to get your pages ranked or indexed on google organic search so let’s move on to what is seo so sticking with our ice clean blog theme really seo search engine optimization really is the practice of increasing your pages that google has indexed up the rankings so the end result is we want all our pages to be ranked number one for particular keywords so if you want to be ranked for ice cream recipes well there’s certain things you need to do so that’s generally how it works we need to apply search engine optimization to increase a page for keyword we want to be found for so let me give you an example so let’s just say there’s a hundred students that participated in an essay competition and so the competition in this particular case is evaluated on the basis of is the content relevant are they using suitable titles for their essay do they have structure when they’re participating in this essay or talking about the essay and do they have a suitable synopsis and is the content neat and readable these seem all logical for an essay competition well guess what they seem logical for seo because that’s exactly how seo works it’s exactly all those points i just made mention about structure logic readability organization title all those things are what’s important in seo and so we need relevant content we need titles for our pages google needs to be able to see structure we need to have synopsis of what the page is about and that’s called a meta description and then again the content needs to be readable and that’s important and so in order to be readable again we’re going to talk more about site speed because site speed is important okay and when we talk about responsive design when i say responsive design that means your site your page needs a load both on desktop and also on mobile and so all these things are important just like an essay competition google is the judge and they need to be able to determine what page is best to rank number one number two number three etc on google search and then link building remember i mentioned link building a moment ago well link building internally and externally also plays a vital role and so we’re going to talk about that a little bit later in the class when we talk about off-page seo how does google rank website and basically google follows three basic steps to rank a website they need to crawl your website they need to take what they call back to their servers and when they take it back to their servers your your web pages they need to you have them available for indexing so when somebody actually types in a keyword into google.com it’ll be available to be found on organic search so that’s what indexing is all about and then google’s job when somebody does type in a search query is to basically rank the those pages that they’ve indexed from number one to infinity depending on how many pages are relevant to that search query so really it’s about crawling indexing and ranking so crawling is simply a process done by which google has bots and what these bots do is they go to your web server and they’re going to crawl every page that they can find and how do they find these pages well they basically follow links you might have heard the term spidering but that’s what they call search engine spidering so basically what google’s doing is they’re building a web so to speak all the links that they’re following and so when they can follow all these links on your website they’re going to be able to crawl them and when they crawl them basically they’re going to take that content and store it on their servers so it’s available in their index so based on this method google finds out which websites have relevant content and which ones don’t based on certain keywords that are typed into google because if they can’t crawl your website you’re not going to be found and if you can’t be found they’re not going to show up for relevant keywords so we need to make sure your site’s available to be crawled and we’ll talk about that a little bit later okay but let’s show you an example so let’s just go to google search and if i type in the keyword simply learn okay i can see i have 1 million 10 000 results okay and that’s how many results are showing up for simply learn okay now they may not all be simply learned pages but nonetheless simply learned is ranked number one here organically and there are 1 million 10 000 pages related to the keyword simply learn now when it comes to organic search uh we don’t want to get it confused with paid search so anytime you see paid search you’re going to see something that says add next to it okay so we could see that there are paid ads here but when it comes to organic search those are generally below paid ads and so that’s where google counts the 1 million 10 000 results and so that’s the whole idea behind crawling and indexing google is able to cross simply learn’s website and based on all the pages that they gather they’re going to make those pages available in organic search so if you type in a keyword and your web page is not available for indexing then you’re never going to show up for that keyword so that’s why it’s important to make sure your website is available for crawling and indexing and so when a user types a query on search google search the most relevant websites that are in google’s index are going appear in the search results so in the example i gave uh was simply learn well simply learn is the brand name of the company simply learn so there’s a lot of relevancy there so that’s why you see simply learn show up here organically number one like we mentioned about what is seo and why seo we talked about that user experience so there’s a lot of factors that go into ranking relevancy being one of them so in the simply learn example simply learn is relevant to a lot of the simply learned pages because that’s who they are simply learn however simply learn also needs to make sure that you know for their pages the page load time is fast meaning these pages load very fast for the end user and google also takes into account other factors like how long someone is staying on a website or are they bouncing meaning are they going to one page that they land on and then leaving the website okay and so the user experience is very very important there are other factors also like language and location and so for example location if you do a search say in india the results are going to be a little bit different than say the results in the united states why because google is indexing as many web pages as they can find so if somebody’s doing a search in india their results may be a little bit different than the results show up in the us because google has different bots and these bots are crawling different pages at different times and so google’s index is updating continuously but it’s not real time syncing so if you do a search in india you may not see exactly the same thing because both search engines the google and india and the google in the us are may not be exactly synced up so an example would be you know if you’re looking for cafe so if you search a cafe and say san francisco you’re going to see different results now if you do a search for cafes in mumbai you’re going to see different results there’s going to be local search here at the top there may be some paid search but again you may see different results because one location but two google search engines in india and united states google.com aren’t exactly synced up exactly at the same exact time you do that search so location is important language is important and relevancy is important along with user experience so all those are important factors in how google ranks websites okay so we’re going to talk about the types of seo now so if we want to rank for a particular keyword on google we’re going to have to apply search engine optimization and so there’s two strategies to search engine optimization on-page seo and off-page seo so first we’re going to talk about on-page seo so on-page seo is nothing more than optimizing your own website and so when we say optimizing your own website there’s certain elements on your website and on your web pages that we need to take into account and so some of those elements are headers meta descriptions title tags linking so all of those elements are something we can control as an end user who wants to rank our web page and our website on google and before we do anything with our website the first thing we need to do is understand what keywords we want to rank for in order to understand what keywords we want to rank for we need to do keyword research and if you do anything in seo keyword research is the most important activity that’s the most important thing you can do for seo and why do i say it’s the most important because you need to understand if you choose a keyword that you want to rank for you need to understand how much traffic you’re going to get from that keyword if you’re ranked organically say number one on google so how much traffic will you get if you’re ranked number one on google so you need to understand what the volume is and then number two we need to understand what the competition is for that keyword that you want to rank for so if you choose a keyword and there’s not much competition for it then chances are you can rank for that keyword for a web page on your website quicker than say a keyword that has a lot of competition so we need to understand those two basic factors volume and competition before we choose a keyword and it’s it’s simply the practice of going through the motions of getting your volume and getting your competition data so you can choose the keywords you want and then once you choose the keywords you want then you can go and apply on page seo you can change the title tag the meta descriptions the headers all those elements can be changed but first you need to choose your keywords and so again the primary components we’re looking for are how much traffic you can get or the search volume how much competition there is for that keyword and of course relevancy okay you need to be able to choose a keyword that’s relevant to the web page you’re trying to rank for and so let me show you example of how to go through this so the first thing we want to do is we want to use a tool and the tool i would recommend is google keyword planner and why do i choose google keyword planner because if we’re trying to rank on google.com or google search engine we want to be able to get the data right from the source so google’s going to be able to give us information about how much volume a keyword has and how much competition it has so let me show you an example so if i want to use google’s keyword planner and i want to rank for the keyword how to become a digital marketing specialist then i’m going to type that keyword into google’s keyword planner and what google’s going to do is they’re going to give me some trends about how much volume this particular keyword gets over the course of a year and so for that particular keyword i can see that there are trends that that appear for both desktop and mobile so mobile is important because people start their search process a lot of times on their mobile device so we want to be able to get data from mobile as well as desktop and so we can see a trend here that for each particular month over the last 12 months we can see how much volume this particular keyword how to become a digital marketing specialist gets per month and so on average on average over the past 12 months i could see how to become a digital marketing specialist is averages 30 searches a month and this is on google.com and so google gives us the volume what they also give us is the competition and so here i can see google says for that particular keyword the competition is medium and so in the google’s keyword planner what they also do is give me other relevant keywords that i might think about optimizing for because you don’t want to optimize for just one keyword so how to become a digital marketing specialist they’re going to also offer up other types of keywords that are relevant so just digital marketing specialist social media marketing specialist so for those keywords i can see the volume so for example digital marketing specialist i can see the average volume is 1 000 per month on average of the last 12 months i can also see the competition is medium but for some other keywords i can see the search volume being high like digital marketing course at 2 900 per month but also the competition is high and so what i would recommend as a best practice is to collect all your relevant keywords okay and put all your relevant keywords in a spreadsheet and when you put all these relevant keywords in a spreadsheet you want to get the data on those keywords and the data i’m referring to is the volume and competition so in this case we have volume from google planner google’s keyword planner and i have competition from google’s keyword planner and so if i go into a spreadsheet and i put all that information in here i’m going to be able to see the volume and competition and so that’s important however one thing to note here is that google’s keyword planner if i go back just gives us low medium and high and if i want to compare numbers to numbers maybe i want to be able to get exactly the competition number for the keyword how to become a digital marketing specialist what i can do is go into google and i can type in that keyword so if i type in the keyword how to become a digital marketing specialist i can see there’s 76 million results so i could see 76 million results 76.1 actually and for the keyword how to become a digital marketing specialist now that’s a whole lot of results for this particular keyword especially when the volume is only 30 uh per month on average and so what i want to do is get a more clear picture of the competition and so what you could actually do is type in the syntax all in title and then colon and then your keyword how to become a digital marketing specialist and when i do that i get a different result here i can see only 136 listings for how to become a digital marketing specialist but that’s not just 136 that’s 136 with that particular keyword that we want to rank for in the title tag okay so the title tag is what you see when you type in a keyword or search query in google search and the title tag is what you see at the top of every search result and so now i can see i typed in how to become a digital marketing specialist with the all in title syntax and now i can see every listing every one of these 136 results have that particular keyword in it so i could see every one of them how to become a digital marketing specialist and why is that important because now that tells me i only need to climb over 136 listings to rank for that keyword how to become a digital marketing specialist and so the idea here is you want to get your volume from google’s keyword planner but you want to get your competition from google search and again that’s simply typing in the the syntax hall in title and then your keyword in this example how to become a digital marketing specialist once you get those two numbers you’re going to plug them in to your spreadsheet and then once you do that for a number of different keyword queries and these keyword queries again have to be relevant once you do that then you can go in and pick the keywords you want to optimize for and that’s important because again if you’re not sure about a keyword then you want to do the keyword research so you can be sure of how much traffic you can get and how much competition there is those are two important three important factors in starting the process for on-page seo so again you want to create content for say a keyword like digital marketing but digital marketing may seem a little bit broad so you want to probably stay away from broader keywords because broader keywords tend to have a lot of volume which is great but they may also tend to have a lot of competition but that’s the whole point of doing the keyword research maybe it doesn’t maybe there’s more volume than competition that’s what you need to find out when you do the keyword research you need to find those keywords that are relevant to your content that have a lot of volume and low competition and then once we identify those keywords then we are free to go in and start optimizing our web pages for those keywords and the first place we want to start is the title tag so if you remember my example going back here to our search how to become a digital marketing specialist we saw that every one of these listings had that keyword in the title tag and the title tag is important because that’s what users who use google search see first when they type in a query and get results so they’re going to see the title tag so the title tag is the most important element for on-page seo it’s the most important factor because that’s what people see and so ideally when we choose our keyword we want to make sure that keyword is in the title tag because that’s what shows up in google search and that’s what makes that particular web page relevant for that keyword query so the idea behind a title tag it’s between 50 and 60 characters and so we want to make sure we stay within that limit no more than 60 characters because what happens if it’s beyond that then google will truncate the title tag so if i go back to my search you can see here on this particular title tag google truncated it meaning they added the ellipses after the title tag because it exceeded the 60 character limit so you want to stay within those character counts and so the title tag is the first place you should start when optimizing your website because when we have the right keyword in the title tag and somebody types in that keyword then chances are it’s going to be relevant they’re going to see it and they’re going to click through to your website and that’s the whole idea behind ranking we want to get clicks so that’s how the title tag appears so when you optimize it you’re going to update the title tag and this is how it shows up it’s going to show up at the top of your listing okay and it’s going to be bigger and bolder than anything else google displays so the second thing you want to optimize is the meta description and the meta description is simply just a brief description up to 155 i would say about 155 to 60 160 characters but probably no more than that and so the meta description is nothing more than a summary of the web page itself so if i go back to my google search results i see my title tag and i see the page that this particular listing belongs to and underneath that is where i can see my meta description so in this particular keyword query how to become a digital marketing specialist i see the meta description an ultimate guide on how to build a career in digital marketing and the skills required to become a digital marketing specialist note that it’s a well-written meta description within 155 characters and it includes the keyword digital marketing specialist so we’re trying to rank for how to become a digital marketing specialist and here you can see become a digital marketing specialist so there’s a lot of relevancy between not only the title tag and the keyword but the meta description and the keyword so when you’re optimizing a keyword you want to start with the title tag but you also want to update the meta description because if you don’t update the meta description and you leave the meta description blank then you’re leaving it to google to add in copy that they deem relevant and so for on-page seo we want to take control of the copy and we want to optimize it for the keywords we want to be found for so the meta description is a powerful tool at our disposal it gives us more characters to work with it gives us more to talk about so for that particular page and so if the title tag is only 60 characters maximum it’s not a lot of information to try and get somebody to click so the meta description helps us in identifying what that page is about in order to get the click so the two working in tandem will hopefully increase your click-through rates so when you’re found organically we want to get the click and then the third element that’s important is the url and url stands for uniform resource locator and why is the url so important because that’s what people see so if i go back to my search result how to become a digital marketing specialist notice that the url also includes how to become a digital marketing specialist article okay so it’s very relevant the url is very relevant one we can see it in the search results but two you know it’s relevant to the keyword query and that’s important for the end user and google google wants to know hey is this the page that’s relevant to the user’s query and if it is then this user is likely going to have a good x user experience after they click on the listing so the url is an element that helps not only with the click-through rate but with ranking and having a poor url structure doesn’t help at all because not only does google not recognize the url as being relevant but the end user may not want to click on that page given the the way the url looks so you want to try and avoid a poor url structure so the rule of thumb is this if you don’t understand what the url is then google is likely not going to understand what the url is and so we want to try and keep our url structures clean and when i say clean ideally you want to make sure that whatever keyword you’re trying to optimize that’s the keyword that’s included in the url nothing included that is not understandable so again going back to our example how to become a digital marketing specialist it’s very clean the title tag is the keyword the meta description is cleanly written has the keyword and then the url is the other element that the end user can see and that url includes the keyword in it so after we’ve done those three elements the title tag the meta description and the url then we want to start optimizing the page itself so ideally when we say optimize the page itself the page remember needs to be structured and when we say structured it needs to be structured in terms of you know headers and subheaders and organized in a manner in which the end user can read the article read the content clearly and concisely without being confused and so that’s the job of headers they add they add basically an organizational structure to the content and with headers there’s a hierarchy so you have anywhere from h1 which is the top of the hierarchy to an h6 and so you’re free to use any one of those headers when building out a page in order to organize the content but ideally you probably want to stick with an h1 or an h2 because those are at the top of the hierarchy and what those do is they actually stress to google that hey this header with this particular keyword in it is important so if you use an h6 with the keyword in it it’s telling google hey this is an h6 but it’s not as important so an h1 and an h2 tag show importance and so let’s look at an example of what that is so here you can see an h1 is going to be at the top of the hierarchy so that means it’s going to be bigger and bolder then you have an h2 which is going to be bigger and bolder than an h3 but not as big and bold as an h2 so with headers not only are you organizing the content accordingly but you’re also signaling to google how important that particular header is and of course the header needs to include the keyword we’re trying to rank for so let’s take a look again at that example so if we go to how to become a digital marketing specialist if i click on that page i can look at the content and i can see that there are headers in here so the headers are there to organize the content and that’s what we want we want to be able to organize the content and if you look at the other example i’m showing here how to become a digital marketing specialist a learning path explored you can see that’s an h1 but below it’s a subheader the growing digital marketing job market so that’s an h2 and so we’re not stressing to google that that’s more important than h1 but nonetheless we’re stressing at google that it’s important nonetheless so we want to be able to use headers we want to be able to use keywords in our headers in order to stress to google what’s important and also to organize the content because google likes content organized okay the next element we want to focus on is internal linking and so internal linking if you remember earlier in the presentation it’s basically links from one page on your website to another and so here we can see on this particular article how to become a digital marketing specialist there’s also links to other pages on simply learn’s website and so for this particular content it also links to seo specialist ppc specialist social media marketing specialist and digital marketing specialist so the whole idea behind internal linking is to link from one page to another where it’s relevant and in this case it’s relevant because we’re talking about how to become a digital marketing specialist that’s what the whole content is about and so what simply learns doing here is offering up other pages on their website that are relevant to becoming a digital marketing specialist and so this is a best practice when you’re optimizing a web page so you want to be able to have internal linking on your site and the whole idea behind internal linking is it also allows users to navigate through the site naturally so when i say naturally they don’t always have to refer back to the top navigation they can naturally and seamlessly go from one relevant article or page to another and so that’s the whole idea behind link building and internal link building it allows google to identify you know pages that they want to crawl and index because they’re linked to one another but it also helps the end user because it allows the end user to go from one page to another and it’s signaling to google hey this particular page is linked to this page so we’re going to also index that page and so that’s the whole important part of internal linking it’s about the end user experience and it’s about allowing google to find the pages on your website so they can crawl them and index them so you can be ranked for them and so also in addition to internal linking we want to be able to use natural language and so what do i mean by natural language or natural language processing so what google does is in terms of natural language processing they’re looking for the content and the keyword it needs to be relevant so when your website is about digital marketing you don’t necessarily want to rank or try to rank for the keyword digital marketing one it’s too broad two there might be some competition but three you’re probably not going to write something as broad like digital marketing so ideally what you want to do is you want to choose other relevant related keywords that’s going to be more natural and so that’s what we mean on natural language processing we want to choose keywords that are more natural to the content you’re writing so instead of the keyword digital marketing maybe we want to talk about the types of digital marketing or digital marketing examples or what is a digital marketing strategy or how to become a digital marketing specialist so those are all relevant keywords to digital marketing and more relevant to the content because if you try to rank for the keyword digital marketing again it’s probably going to be a little bit broad probably more competition and not as relevant to your content and as a result probably not a good user experience so think about some other keywords that you could optimize and rank for and that goes back to the keyword research that’s why the keyword research is so important because it allows us to identify other keywords and the natural language process what keywords are more relevant for the content and then another element on page seo is the sitemap and so with the sitemap it’s basically a list of all the pages on your website and the whole idea of listing all the pages on your website in one document is it helps both users and search engines understand the structure of your website so there are two types of sitemaps one is an html sitemap and that’s designed for humans so if you have a website with a lot of content at the footer or the bottom of your web page you probably want to have a link to sitemap so if somebody clicks on that site map they’re going to be able to see all the pages on your website structured in an organized manner well an xml sitemap and xml is just a different format it’s designed for crawlers and so the whole idea remember is google likes to crawl content when they crawl content they bring it back to their servers and index it and so we want to be able to create a sitemap for google or other search engine crawlers and so xml is the format so let me show you example of how that looks so if i go to simplylearn.com and simply type in say sitemap.xml just as an example i’m going to get this particular page and this particular page displays two xml sitemaps so these site maps are there for google to go ahead and crawl and nothing more than a list of all the pages on your website and so this is a quick and easy way for google to get a hold of all those pages so that they can index them and that’s the whole idea behind seo you want to be able to have google index all the content you want to be found for for the keywords you want to be found for so it all starts with the sitemap so let’s go from on-page seo which in recap is basically optimizing certain elements on your website so that you are relevant for a particular keyword and that meant updating the title tag the meta description the url the headers choosing the right keywords to put into the content having internal linking and also updating the sitemap well those are elements that you can do on your website so we’re going to switch gears and talk about a different strategy off-page seo because without on-page or off page you can’t have a page ranking so the two work together so you can do as much as you want on onpage but you still need off page seo and you could do all the off page seo you want but you still need on page so both of these strategies have to be in full effect in order for you to rank so let’s now switch gears to off-page seo and so off-page seo is simply the process of linking or promoting your website using link building and so if you remember i talked about this earlier on there’s two types of links internal and external linking and so for on-page seo we used internal linking for off-page seo we’re going to talk about external linking and external linking allows us to improve our website’s recognition or relevancy or credibility and why do we want to improve our relevancy and credibility and trustworthiness and authority because we want google to know that our web page is trustworthy it is recognized by other websites and it is relevant for a particular keyword and so if we can do that using off page seo methods then google’s going to rank our web page for the keyword we want to be found for so it’s really off-page seo synonymous with link building and there’s plenty of opportunities to do link building it just comes down to creating a strategy so again some of the benefits to off page well we talked about you know being credible and trustworthiness and relevant we need to do that in order to rank but there’s some other benefits there so if we have a link on another credible website then it’s likely going to increase the traffic to our own website it also creates high domain authority and so what i mean by high domain authority is if we have basically links to other web pages pointing back to us then basically our domain authority is going to improve and when our domain authority improves other websites are going to want to link to us so the higher authoritative we are for our website then other web pages are going to want to link to us and so the more external linking we have the higher the domain authority so it all starts with linking to other high domain authority websites so linking to a high domain authority website for example having a link on wikipedia that points back to our web page creates high domain authority for us and it helps drive traffic so some of the other benefits of off-page seo are credibility so if we’re linking from wikipedia to our web page it does create credibility for us it also helps us increase our page rank so remember that external linking helps build domain authority helps build credibility trustworthiness and it’s going to in turn help us rank for that particular page and then certainly not last having a good off-page seo link building strategy increases our brand awareness because if we’re on other high authority websites wikipedia or say a social platform it’s going to increase our brand awareness and increasing our brand awareness increases our trustworthiness and so if somebody is looking to say become a digital marketing specialist then likely instead of typing in digital marketing specialist on google they may type in our brand name in this case simply learn and so these are all the benefits to off page seo so it’s nothing more than having links on other websites that are pointing back to ours and again there’s lots of benefits it’s drives helps drive traffic and increases our authority so those are things that we want to take advantage of when we want to rank and the key behind off-page seo or link building is always going to be content so from an on-page seo perspective having quality content allows that content to be optimized for relevant keyword and ranked but also from an off-page seo strategy having high quality content allows us to have other sites and it doesn’t necessarily have to be a website it could be a social platform or can be another blogging platform or blogging website linked back to ours why because the content is original it’s natural it’s well structured it reads well and so that’s the whole idea behind off page you can’t have links on other websites if you don’t have quality content so one of the ideas behind off page seo is not only do you want to create good content but you probably want to spend a lot of time or a bit of time on others websites so remember the example i used earlier in this presentation about having an ice cream blog and ice cream recipes well it probably wouldn’t be a bad idea to say spend some time on other blogs related to desserts related to cakes related to food in general related to vegetables or other items that people could link from so the whole idea is understanding who else is out there who has relevant content that you could share so you could share your content with them they can share their content with you and generally that’s how it works naturally anyway in the web sphere if somebody likes your content they’re going to link to it they don’t necessarily have to wait for you to ask them but it might not be a bad idea to understand who else is out there that has content similar to yours so that you can you know get a link on that particular website or blog post and so some other ideas behind having external links pointing back to your website is social media so social media is not just facebook or twitter but it expands beyond that there’s there’s core there’s medium there’s all sorts of content generated websites like reddit so the list goes on and on you just need to find what’s relevant for your content if it’s relevant for your content then it’s worth putting or trying to get the external link on that social media platform and then again going back to my ice cream blog recipes blog post yeah if you find a particular blog that you want to have an external link on there’s nothing wrong with reaching out to that particular blogger you know in some cases very flattering but in other cases if the content is relevant then why not it’s only going to help your end user experience if you add somebody who has a say a blog about cakes having their link on your blog post so there’s nothing wrong with it because it also adds to the user experience and if you’re going to ask somebody to put an external link on theirs you might want to be open-minded and make sure that you’re are able and willing to put an external link on your blog post or website pointing to their content that’s how the web works especially if the contents are quality relevant and of good nature okay so let’s move on and finish up with the do’s and don’ts of seo so we talked a lot about why seo what is seo you know how do we rank for seo what is on page seo what is off page seo and so let’s just wrap up with some of the things you again want to do to rank your page for a particular keyword and some of the things you don’t want to do so the first thing on the list is optimize for white hat techniques and what i mean for opting in for white hat techniques is basically everything i just mentioned today you want to do keyword research you want to choose a natural language processing form format so you could choose keywords that are going to be relevant natural to the content and you don’t want to opt for black cat techniques and black hat techniques are probably not even worth going into detail but one example is choosing a keyword arbitrarily like say digital marketing and just stuffing that keyword into the content so that’s probably not something you want to do because again it’s not going to be good for the end user so stay away from black hat and focus on some of the techniques we talked about in today’s presentation the other do we want to do is get backlinks from relevant sites so that’s off-page seo again it’s what i mentioned earlier it’s about linking your quality content to another person’s website that also has quality content we don’t want to have a backlink from an irrelevant site why because it’s not going to be relevant and it’s also going to hurt our authority because if it’s on a site that’s not of good quality then google is going to look at us and say well this site is linking to your site but it’s not relevant so therefore you know we’re not going to look at you in the same way as if you were on a quality website we do want to use our keywords naturally because title tags are what people see first on organic search but you don’t want to use the same title tag on every page of your website so we want to stay away from doing that so you want to have a unique title tag for every web page on your website and ideally what does that mean that means using our keyword research to choose one of two keywords per page and optimizing your web page for those one to two keywords so you ideally what you want to do is have one to two different keywords for every page on your website we definitely definitely definitely want to write engaging content so the content should be engaging remember user experience we want users to stay on our website we want them to enjoy the content that they’re reading and we want them to go from one page to another naturally we definitely don’t want to leverage or plagiarize or just copy content from others websites because it’s not one probably going to be relevant to what you’re writing about two it’s duplicate content and it’s somebody else’s so that’s a black cat technique we want to stay away from i can’t emphasize this enough we need to do keyword research first before you do anything else you need to find relevant keywords and not only that you need to understand the volume and the competition for each of those keywords okay you don’t want to choose a keyword that has low volume high competition you want to choose a keyword that has high volume low competition but above all you want to choose keywords that are relevant to your content we want to avoid keyword stuffing so don’t take a keyword and just stuff it everywhere on the page it’s not going to be natural and google’s going to be able to pick up on that so we want to maintain some level of quality with our content and quality with the keywords that we choose so reminder when you have quality content it’s always going to link internally to another page on your website with quality content but it’s got to be natural and don’t just build site-wide backlinks meaning don’t just have an internal link to the home page or don’t have every page on your website linking to just one page so internal linking should be natural naturally linking from one page to another not only does it help google understand and crawl all the web pages on your website but it’s good for the end user it’s good user experience and certainly last but something i didn’t talk about does take time to rank your content so remember the process you’re going to write your content you’re going to choose keywords you’re going to change the elements on that page for those keywords and all the while you’re going to make sure google can crawl that content and when they crawl they’re going to index it the process takes time especially if you choose a keyword that’s competitive so just be patient if you have quality content and you’ve optimized for on-page seo and off-page seo then you will rank for that keyword and then make sure your website’s user-friendly and mobile friendly so we talked about responsive content earlier so remember most users today start the process of search on mobile so we want to make sure your websites are mobile friendly search engine optimization starts with the keyword because we want to be found for relevant keywords and so the first step and search engine optimization is always going to be keyword research so it is the most important step and so what is keyword research all about well it’s a process of identifying keywords we want to be found for on the search engines so millions of people use search engines on a daily basis we want to be found for those keywords that people type in that are relevant to the content we want to be found so going back to the italian restaurant example if we’re writing a blog post about italian restaurants if somebody types in the best italian restaurants or italian restaurants in a specific city we want to be found for that content if it’s relevant to what we wrote about so keyword research should be done based on two factors really it’s fact based on the factor of how much traffic or volume a particular search engine query has and it’s based on competition and really the underlying factor here is that all keywords in your keyword research should be relevant so you need to understand what those keywords are so are they relevant to the content that you want to be found for if they are then really the two factors you want to look for is the volume how much volume or traffic each keyword has associated with it and then the competition how many other websites are trying to be found for the same keyword so those are the factors involved with keyword research you always want to choose relevant keywords and then once you find or choose those relevant keywords you want to be able to find out exactly how much volume and how much competition is associated with each of those keywords and so when you look at keywords you’re always going to choose relevant keywords but there are two types of keywords there are short tail keywords and they are long tail keywords and we’re going to talk about both of these here so let’s start with short tail keywords so short tail keywords are generic keywords generally they’re less than three words in a keyword phrase for example italian restaurants so short tail keywords generally have very high search volume that means that if somebody types in italian restaurants then there’s going to be a large amount of volume with that meaning that generally a lot of people type in the keyword italian restaurants however with high volume always comes high competition so if you want to be found for italian restaurants know that if you are ranked number one or number two or even on page one of google you’re going to get a lot of traffic however to get to page one of google or even position one or two it’s going to take you a while because they’re probably a lot of websites who are in front of you who want to be ranked and found for the same keyword so the whole idea with short tail keywords is it’s a lot of visibility it’s a lot of traffic a lot of volume but also a lot of competition and generally the underlying factor here is that if you are ranked for a very broad or short tail keyword like italian restaurants then chances are it’s not going to be as relevant so if you get the traffic to your website then chances are the conversion’s not necessarily going to happen because we don’t necessarily know the mindset of somebody typing in a very short tail generic keyword like italian restaurants they could be doing research on italian restaurants they could be a chef who’s trying to get recipes for italian food it could be a tourist looking for italian restaurants in a different city or it could be a person just looking for italian restaurants near their location or where they’re living and so there’s a lot of different factors with short tail keywords so you just don’t know because it’s so generic and because it’s so generic if you do get the traffic for that generic keyword then the chances of the conversion are going to be lower than say if it’s a more specific relevant keyword so let’s take an example of a short tail keyword let’s just stick with italian restaurants so i’m going to go to a tool called moz and while moz has a tool called the keyword explorer and within moz so if you go to moz.com and then use the keyword explorer you can get an idea of how much volume and competition are associated with a particular keyword so in this example we’re using italian restaurants it’s a very broad keyword we could see that the monthly volume is between 70 000 and 118 000 per month okay so that means for a particular keyword in the united states on a search engine you’re going to get about 70 000 to 118 000 people who type in that keyword and so if we were to look at the difficulty of that keyword you could see that it’s fairly difficult because out of 1 to 100 it’s got to score 43 so it’s fairly difficult however if you notice the click-through rate is very high so moz estimates that we’ll have a 40 organic click-through rate for that keyword if we’re ranked for it so if it’s relevant to us and we want to get some visibility to our site then yeah we want to use that generic short tail keyword however if we’re interested in conversions then we really want to turn our attention to longer tail keywords however if you want the visibility then you want to use short tail keywords if you want the conversion then you want to switch over to longer tail keywords so longer tail keywords are more specific they usually consist of more than three keywords so tie in restaurants very generic if we add a few more keywords that keyword phrase it then becomes longer tail so compared to short tail keywords longer tail keywords are generally less competitive and the search volume is not as high case and points if we go back to moz and then we look at the keyword explorer and we’d actually type in italian restaurants and let’s just say orlando florida moz is going to generate some monthly volume for us and they’re going to allow us to understand how difficult that keyword is and so here you can see very very little search volume in fact so little volume there’s 11 to 50 okay so that means on average that this keyword generates 11 to 50 queries a month so very low compared to our short tail keyword italian restaurants the difficulty here didn’t necessarily lessen but it is less uh competitive so if you’re interested in conversions and you have an italian restaurant in say orlando florida then this is the keyword you may want to use so there’s a trade-off between longer tail and shorter tail but when visitors land from longer tail keywords they’re usually ready to make a purchase they’re usually more specific intent there’s more intent involved with a longer tail keyword so best restaurants in a time in florida branded shoes in florida something very specific is going to generate probably a higher conversion rate than something more generic so that’s the trade-off and so when to use long-tail keywords well we want to use long-tail keywords and for targeting pages with a product or specific article so if we’re interested in that particular conversion then longer tail keywords are likely more the way we want to go versus something more generic which means if you’re using a generic shorter tail keyword you’re more interested in the visibility and the traffic not necessarily the conversion when you’re setting up your brand and you need to make sure it reaches the right audience and provide the best results there’s really only one place to turn to it’s one of the largest online advertising platforms really in the world and that’s on google and so today we’re going to talk about how to advertise on google and let’s get right to it and talk about google ads and its effect with advertising so we’re gonna start out with what are google ads well google ads used to be called google adwords and it’s been around a good while almost 20 years now so really google has grown at a really rapid pace it’s become one of google’s main sources of revenue uh you could say probably in the 90 percentile of its revenue comes from google ads and when we say google ads we mean people who pay for advertising on google.com so google ads really what it does is it provides services that fall under the category of ppc which stands for pay-per-click you a also may hear google ads or ppc referred to as cost per click or cpc or sponsored search really what it comes down to it’s a model so when you advertise on google.com and somebody clicks on your ad basically you’re paying google for they click okay so it’s just really a business model where an advertiser pays google to have their advertisement on google.com but they only pay google when they get the click so that’s really in a nutshell how it works for advertisers if i want to advertise my business i can go to google ads and say google place my ad on google.com and then my ad does get shown on google.com somebody clicks on it it’s just as simple as i pay google a fee so google ads is just an online advertising platform developed by google with which advertisers can pay to display ads they can offer up their services there’s video involved there’s obviously mobile’s involved so you got all the necessary devices and platforms available in google’s ecosystem so for example if i go to google search even if i type in you know what is google ads here i could see a total of 1.8 billion results for what are google ads as my search query so in search you got a lot of different things going on here you have organic results you have videos that are being pulled from youtube you got a knowledge graph here you got feature snippets you got an organic listing but really at the top this is what we’re going to focus on today we’re going to talk about sponsored search so you can see here for this particular keyword query that i typed in what are google ads really two sponsored search or pay-per-click ads appeared now if i happen to click on any one of these two and go to that particular advertisements website they’re gonna pay google a specific cost per click so that’s how it looks on google.com it really depends on your query and what ads show up but the great thing about your google ads is they make it known for the user who’s doing

    the search query what the ad is so here i can easily pick out what’s an ad a sponsored search or pay-per-click ad and what’s not because if it’s a pay-per-click ad or an advertiser advertising on google.com i’m going to be able to see this little box here that says add next to the listing and so by displaying that little logo their ad it’s letting the end user know the person who’s searching know that hey this is an advertiser who is advertising their product or service on google.com okay so that’s how you can differentiate between paid search and organic search organic search here or even down here doesn’t have that little ad box next to the listing so you know if it doesn’t have the little ad box you know it’s a paid search ad now why do we want to advertise on google ads because it increases visibility to high quality audience so what i mean by that is you know search is really a great place to advertise because you’re meeting the consumer halfway meaning somebody’s typing something in and your ad is there to help them find what they’re looking for so google ads advertises your product or service to the relevant audience to ensure the users perform the action required of them so it’s really a great way to get quality audience to your website because if somebody types in something and you happen to offer what they’re looking for basically your ad is going to show up somebody clicks on it you pay google for the click and you get quality traffic in return so the other great benefit to being on google ads is increases brand awareness so it’s a great way to get your product and brand out there google has a vast network uh also known as the display network but even on google.com the search network itself the search engine itself millions of people use it every day in fact here in the united states it’s been said or studied that you know people over the age of 18 use search at least once a day at least once a day here in the united states so you can figure that’s millions and millions of people so it’s a great way to get your brand in front of a large captive audience okay so top of mind awareness refers to a brand of product being the first one that comes to a customer’s mind when thinking about a particular industry or category so it really does provide top of mind awareness another benefit to being on google ads is retargeting so when we say the word retargeting in marketing that means you know showing our ad to somebody who’s already been to our website so we can use google’s display network or we can run remarketing lists for search ads right on google.com to ensure that we’re targeting those folks who have already been to our website and have not performed a function that we want them to perform such as converting or buying something or downloading something or subscribing to a newsletter or visiting a certain page okay so if somebody doesn’t do what we want them to do it’s okay maybe they’re ready to commit to our product or service and that’s why google offers up retargeting so it allows us to reach that audience a second time so they’re going to be familiar with their product they’re going to be familiar with their website because they’ve been there and so we can offer up a very unique specific ad to that audience so that’s a really good benefit to being on google ads so some other benefits here increased intelligence so you know we can certainly get data about who is coming to our audience so we can look at what device what you know browser etc so we can really gain some information about who’s coming to the website we could certainly measure our performance so with google we’re paying cost per click and so based on that model you know we can certainly measure what keywords what ads are generating traffic to the website and how much we’re paying for that okay and if that traffic turns out to be a lead we can measure that against that specific keyword or ad or campaign so we can certainly measure our performance all the way down the keyboard level and can we can measure up against how many conversions or what we’re paying for those conversions so google ads is a very highly quantitative approach to advertising because there’s lots of numbers involved and you’re constantly collecting information about your advertising on google.com and its network and another benefit really is its high flexibility so google ads has a number of different options so we can customize our ads based on an audience based on a keyword based on a specific website based on retargeting so we really have a lot of options not to mention the number of options in terms of the ad format text ads dynamic responsive ads video ads display ads so google ads has very flexible options in terms of advertising and we’re going to talk about some of those as we move along here today so another big benefit here and this is what i always suggest is if you’re not ranking organically then you might want to consider google ads because as we shown here in our example if i go back to our example a couple minutes ago you know if you want to bid on the keyword what are google ads why would you bid on that well it’s relevant to your business maybe you’re in the digital marketing industry and you want to help folks who need help and advertising on google ads but what if you want to be found for that organically well if you’re not found for it organically then you can bid on it so it definitely is a good option if you’re not ranking for a particular keyword organically so it serves as almost an option i always say that you know search is like a fruit bowl okay you have apples and oranges in that fruit bowl well the orange is organic search and the apple is paid search they’re different approaches but they share the same fruit bowl the same real estate so you can really really help yourself by using google ads to complement what you’re doing organically so if you’re not ranked organically for keyword you can certainly use google ads if you are ranked for specific keywords and it’s a highly competitive industry then you can use google ads to help you leverage the amount of clicks you get from that ad so it’s okay to be organically listed and have a paid search listing at the same time so if we go back to our example here we could see wordstream.com has a paid ad and here we can see just two spots below organically they’re showing up with an organic listing so you could certainly be in both positions to try and maximize your clicks so it’s definitely a good strategy to run with google ads on top of everything we mentioned in terms of measurement flexibility google ads does offer up a really good incentive to advertise and let’s not lose focus that again search is really the only medium in which you’re meeting somebody halfway based on what they’re looking for and when i say halfway meaning your ad is going to appear for somebody who’s looking for something whether that be food a cafe a plumber a doctor or directions search is there to serve that that person needs there’s no other advertisement platform or another channel out there in terms of advertising that reacts the same way whether that be tv or radio or email marketing or affiliate marketing search is unique in that regard so search engine results pages are the pages that are displayed by search engines in response to an ad so that’s serp and so you could certainly you know be listed in the serps or also known as organic search but the great thing is google ads is there to help you get your brand or product in front of that user looking for a specific need or service so let’s shift focus now and talk about the various formats in google ads on google search we have text ads so text ads are the only ad format on google search and so here you can see in this example you have a headline so not only do you have one headline you have three headlines in one ad so jbl headphones one headline wide range of headphones second headline amazon.in third headline so you have three headlines and the great thing about google ads with with this text format is that you can have up to two descriptions of 90 characters so the headlines are up to 30 characters the descriptions are up to 90 characters and so you can really write some specific information about your ad about your product about your service okay and the ad is also going to contain what we call ad extensions so here you can see shop by category in-ear headphones on-ear headphones those are all site link extensions meaning they’re going to link to something on your website and so the purpose of the extension is to help get the click so the reason why you’re running google ads is to get the click you want to generate the click you want to get that traffic to your website so by writing three headlines and writing to description lines and adding extensions to your ad i’ll help you get that click yes you’re gonna pay google for the click but that’s the whole purpose is to generate the click from search because remember search is there to respond to somebody’s need or query and so if you get the click on your ad chances are it’s going to be a highly relevant visitor to your website so google offers up a lot of opportunity for you to write a lot of information in your text ad on google for google.com so google also has other formats and so they also have responsive display ads so when we say responsive we mean google can serve up a specific image from your website based on what somebody’s looking for based on the page that they went to so these ads are responsive they adjust their size appearance and format depending on the space available so responsive can also be text text and or image and so the whole point of response is if you have a large website let’s just say with a lot of different products and categories like amazon well it’s hard to write static ads for thousands of particular categories and products so why not let google do the heavy lifting why not let google serve up the images and ads based on what somebody looked at on your website and so that’s the whole idea behind responsive ads is it allows google to you know show the particular ad that’s most relevant to that user so it’s a really a great option when you’re advertising on google you have image ads as well so image ads are as we mentioned part of responsive or they can just be static and so here you can see an example from slack okay you can see just an image app but the great thing about image ads is you have a lot of different size options so 468 by 60 250 by 250 160 by 600 all these are pixel sizes so you have a lot of different size variations when you run image ads okay so you don’t have to run a small image ad let’s just say in comparison to facebook where you have a thumbnail okay and one size for a particular image ad on facebook first says google you have multiple multiple sizes that you can choose from in terms of running image ads so image ads are really a great option if you’re going to advertise on google okay you also have app promotional ads these ads are used to drive app downloads and engagement so here you can see an example for uber so that’s another option too if you have an app and you really want to drive engagement for that app and then you also have video so google owns youtube so you can run advertisements video advertisements on youtube so they could be standalone or they can be inserted into other streaming video content as say pre-roll meaning people are going to look at your ad before actually watching the actual video they went to youtube for so you have a lot of different options with video advertisements on youtube so the other ad format you have on google are shopping ads and shopping ads are really a great way to get your product in front of the right user so somebody’s looking for shoes or running shoes it’s an opportunity for you to run shopping ads so you could put that particular shoe with a description with the price with your brand name in front of that user and so with a cost per click model if a user clicks on your shopping ad then chances are they’re probably going to convert because they could see the product they could see the price they could see the product name they can see the brand and so it’s an opportunity for you to really drive high quality traffic to your site with the opportunity to convert somebody at a very high rate so shopping ads are really good because it prevents unwanted clicks if somebody clicks on that ad they’re definitely interested so let’s take a look on search to see how that looks so if i go to google search and i just type in running shoes so my search results are going to list not only some paid ads but a lot of different options on shopping ads so here i could certainly scroll around and see all the different brand names i could see the price point if i hover over it i can actually see you know some other information about it like reviews return policy so if i actually click on this ad chances are i’m going to buy it otherwise why would i click on the ad as an end user and so that’s the great thing about shopping ads it gives you the advertiser an opportunity to really get your products in front of people who are looking for your product or service and given that you’re listing the price if they like the price and they click on your ad they’re probably going to go ahead and follow through with the conversion so it doesn’t necessarily have to be running shoes it could be anything that you have to offer a user so running shopping ads on google is a good strategy if you have products okay so you can showcase these these shopping ads on google search by certainly really giving google access to your product inventory connecting in some reviews connecting in some information connecting in the pricing points and voila it’s really very fairly easy to set up google shopping ads within google search and the great thing about shopping ads is it also appears under images and also pairs under shopping so if i’m on google search you know i can go to shopping or i can go to images and i’ll see those same image ads show up here at the top and i will certainly see those under shopping as well so shopping ads allow you to really showcase your products on google search to those looking for that particular product so it’s really a great option with google you also have call ads so when we say call ads really call only ads are great for mobile so when you run advertisements on google if you have a phone number associated with your business you can certainly add that phone number to the ad so if somebody’s searching on their mobile device and your ad is displayed along with your number they click on your number they’re actually going to call your business and google can track that they can track how many people click on your number and even turn that into a conversion for you so if you have a phone number associated with your business it’s wise to go ahead and set up you know what we call a call extension as part of the ad because if somebody sees that ad with that phone number on mobile it allows them to easily just click on the number and call your business and so google can track calls as well so keep that in mind if you have a phone number and you want to associate that phone number with an ad okay so let’s move over to where is google showing your ads i showed you an example of google search so we looked at text ads we looked at shopping ads on google search network so google search network really allows you to advertise on google search so with google search if i go back to google search and i go to all i typed in running shoes okay here i can see shopping ads here i can see a couple of text ads so you have the opportunity if you’re running only text ads to show at the top and if you’re not at the top then google will place you at the bottom so it really depends on the keyword that somebody’s querying in google search so it really depends on how many people are advertising and so what google does if i didn’t have any shopping ads here google will list a maximum of four text ads at the top and at the bottom any other ads that weren’t shown at the top will get placed at the bottom so ideally if you’re running text ads on google you want to make sure you’re always at the top and i would say between positions one and three you always want to make sure you’re at the top okay so you can certainly measure that remember google had has measured performance so you can measure everything about your ad so if you’re going to advertise on google with a text ad you want to make sure you’re always at the top so let’s have a look at the different types of search networks that google ads is affiliated with so the first is google search okay so let’s focus on google search and so basically when we say google search or search sites we really mean google.com or all google search engines for that matter so if you want to advertise to a mass audience you want to probably start with google.com because again millions of people use it on a daily basis and so if you’re advertising on google.com your ads will appear basically below or above the search results on a google search so if somebody searches for something depending on the search query they’re going to see results now depending on the device also so they could be on mobile or on desktop they could see sponsored ads or paid ads they could see local listings and they could see organic search results so for example this is what an ad would look like so let me show you what that looks like on google search so if we go for example to google.com and type in the keyword classes on digital marketing we could see some search ads here these ads appear above some featured snippets and the organic search results okay so depending on a lot of different factors again i’ve mentioned this throughout the webinar there are a lot of factors in showing up in the top position second position third position and so forth okay if i scroll all the way to the bottom you may even see ads down here depending on how many people are actually bidding on the keyword phrase classes on digital marketing so we could see simply learn here in the second position why because again i can see the logo add here okay so i can see simply learn using three headlines i can see simply learn using there are two description lines here and i can see simply learn using some other extensions with the ad now all of this is geared towards getting the click so when you’re on google search the whole idea is somebody’s looking for something you’re offering that up and so it doesn’t even matter if you’re in the top position ideally you want to be in these top three positions in order to get the click okay so that’s the whole idea behind being on google search if you’re on google search you have the opportunity to be at the very top of the search result or in the top three above local listings and above organic results now if i change my search query and typed in coffee in san francisco my search results are going to be completely different i’m going to see local listings here okay so this is tied to google my business not google ads okay so this is completely different so don’t don’t mix this up with running ads on google search so google my business is tied to local listings or google maps and again with desktop which is what i’m showing you the search result on you’re going to see likely google local listings above organic results okay and if i go back to my previous query of classes on digital marketing i’m going to be able to see paid search results above local and organic listings so in other words if you’re running ads ads are going to trump any other type of results on google search if you can be in positions one through three now in addition to google.com google also has something called google search partners so if you set up an account and you set up a campaign in google ads you have the option to choose google search as your network and then as an alternative or an additional option you can advertise on google search partners sites and so some of their search partners can range so basically these are sites that have partnered up with google that’s allowing google to show ads on their site so the sites can range anywhere between youtube to amazon to new york times let’s take a look at an example it could even be another search engine so if i go to say ask.com and type in classes on digital marketing it’s a completely different search engine but i can see the same ad for simply learn so i can see same i could see a different headline here actually but i could see the description and i could see some site link extensions and so notice the ad is still at the top in this case it’s in position one and i can see multiple companies running advertisements why because they could see ad next to it and i could see those over over organic listings so these are google search partner listings so you can opt in to be on other partner sites that google or other sites that google has partnered up with so you have options outside of google search and that option is display network so display network allows you to advertise elsewhere which is outside of google search and if you’re going to advertise on google’s display network you have more ad formats available to you including image and including a video for example your ad can be found on a specific website if you choose to advertise on the new yorktimes.com or webmd or marriott.com you could certainly do that okay you just need to tell google hey this is the site i want to advertise on so some of the advantages of being on the display network so if you don’t want to advertise on google search okay google.com you can certainly go to display and on the display if you’re running display ads or or even video ads you’re going to grab the attention of potential customers because of the format of the ad okay so putting your ads in front of people early on in the buying cycle can have a very positive effect so you’re basically reaching out to a large number of people on google’s display network and giving them an opportunity to see who you are as a brand and giving them an opportunity to see what your product is all about so for me the display network is a good opportunity to get your product and service in front of a lot of people because the way the display network works is it’s a millions of websites who want to have advertising on their site and so you can really pick and choose a specific site where your audience is going to be and get your ad in front of that audience so you can really retarget to potential customers so retargeting as we said earlier is really reaching out to people who have already been to your website and didn’t perform a particular function that you wanted them to perform meaning somebody came to your website from paid search on google.com and they went to page a and then they left so you really wanted them to go to page b add a product to a shopping cart and check out and purchase that product however if they didn’t do that you could certainly run ads knowing that they’ve been to page a and page b and you can offer up that specific ad to that person who’s been to your website and so that’s what retargeting really is all about and you can retarget on google’s display network so remarketing your product to people who previously visited your your website or even your app allows you to really get your ad in front of a qualified audience and so you could take advantage of analytics so google’s ads has all the information you need so let’s actually take a look at some of these options in google ads for the display network so if i actually go to google ads and i actually go to display campaigns i can see i have a lot of different options available to me so if i click on keywords for example okay i can choose keywords for my display campaign so what google does if you choose keywords basically what they’re doing is they’re going to contextually place your ad based on the keyword okay so that’s an option for you if you’re not sure what websites to be on with the display network you can certainly just add keywords and based on those keywords google will place your ad on websites that they deem relevant to the keywords you choose so you can also choose demographics so on the splake network you can say hey google i only want to advertise to say 18 to 24 year olds or 25 to 34 year olds and so based on that google is going to place your ads on websites related to that age demographic you’re interested in on the display network you can also choose topics so if there’s a specific topic that you want your ad to be associated with you can certainly do that so google has a number of different topics at their disposal so here if i just choose a particular ad group now i have specific topics that i can choose from arts and entertainment food and drink to news to pets and animals and so under each one of these topics i can get really specific so if i go under science i can see subcategories under the topic science i can see chemistry and physics and scientific institutions and equipment so i can really pick and choose specific topics where i want my ads to be shown as i mentioned already you can pick and choose specific placements okay so if you have a specific website that you want your ad to be shown on you can certainly let google know okay you can also advertise on gmail you can also advertise on youtube so you can really pick and choose where you want your ads to be shown so you have all these different options available to you to me one of the best options for advertising on the display network because when you tell google you have a specific audience you want to target and that audience could be somebody who went to a specific page or somebody who went to your website and didn’t convert you can associate that audience with the campaign and when you associate that audience with a campaign you can retarget them with an ad so the display campaign is very powerful with google because you have all these different options available to you so with google ads you can also determine how well you’re reaching your goals which websites you’re running your ads on which ads are bringing in clicks and which site gives you maximum value for the minimum cost so you can see all that in google ads so when i actually pick and choose how i want to target i can certainly measure that so for example audiences or demographics for example if i go back to demographics i have all this data that google’s collected on my advertising so i can see for example by age range based on my campaign how many clicks how many impressions impressions are how many times my ads been seen click-through rate meaning the rate at which people see my ad and are clicking on my ad how much i’m paying per click cpc is cost per click total cost and conversions how many conversions am i getting so i could see all this data available to me in google ads so it’s a very powerful platform for measuring performance imagine it’s the year 2004. this is phil phil’s looking to release a book and set up a blog he’s sure that he’d be successful but he’s only worried about one thing he doesn’t know how to ensure that his book reaches the right target audience who could enjoy his book during that period of time however there were only a few forms of advertisement available like print ads billboards radio direct mail direct sales and the television all of these options were pretty expensive their effectiveness couldn’t be accurately determined and they didn’t let him advertise his content to the appropriate audience phil’s book would never find the audience it deserved now let’s have a look at the same scenario in the present day alongside traditional forms of advertising phil would have access to digital marketing a form of marketing that’s a lot more lucrative inexpensive and configurable marketing that would enable marketers to advertise their audience digitally using channels like search engines websites social media platforms emails etc among these types social media marketing cot fields eye social media marketing would give phil the opportunity to take advantage of social media platforms to advertise his content to a highly targeted audience it would help more people learn about his book increase the interaction with his audience it’s relatively inexpensive unless he goes into advertising and will help him get marketplace insights that might help in understanding his audience preferences better phil started by taking up a certification to learn about social media marketing since he was already familiar with the concept of social media marketing his next step was to learn about the different types of content he could post on social media some of the most common forms of content that phil could post would be images text posts polls and videos but over time phil began to notice that not a lot of people were being exposed to his content phil needed to advertise his content for that he would need to use the advertising options provided by the social media platforms like facebook instagram youtube linkedin and twitter most advertising platforms offer users with a number of different options like image ads these ads involve the use of single or multiple images that are attractive and have the optimal amount of text they also have a call to action that encourages user interaction bill could use images from his book advertise websites that sell his book and more then there are text and post ads these ads could advertise posts or excerpts from phil’s blog or his book further garnering interest from an interesting audience he could also use video ads phil could use video ads that feature favorable reviews and customer testimonials to advertise his books phil could also use lead ads through which he could collect information from users who are interested in a weekly newsletter or regular updates from his blog but that wasn’t the only thing phil could do with social media platforms he could create a brand for himself and drive audience interest to it engage with them create an identity engage with content finding content that works for him social media platforms also allowed him the opportunity to target audiences based on demographics like their age location gender and much more and in time phil began to see an increase in the number of viewers coming to his social media page and by extension his blog he also saw an increase in the number of people who bought his book greatly increasing his audience here are some things he learned one to set goals that were quantitative smart and follow a constant deadline two to understand his audience by engaging and connecting with them three to set up a social media calendar to plan competitions polls surveys videos and more four using tools like buzzsumo ifttt buffer and more for lead generation creating email lists setting buyer personas and more 5. to perform visual storytelling with the help of images and videos but how did phil get so good at social media marketing phil had taken up simplylearn’s digital marketing course it was thanks to this course that phil had the skills and training to get good at social media marketing and now you can too by clicking on the top right corner and with that we’ve given you an introduction to all the major concepts of social media marketing the world we live in now it’s highly digital place but that wasn’t always the case until four years ago so if we rewind letting people know about your products was a little harder then so even if you go back say five or ten years promoting your products wasn’t as easy as it is today i mean people had to resort to you know good old-fashioned newspapers putting in an ad or those big thick books called the yellow pages that usually sat in your closet and wait a ton i mean those were the ways to get your product and message out there a lot of advertising in those yellow pages then you have billboards you know driving down the highway you see that billboard on the side of the road you wonder who are those people that are actually advertising this stuff of course you have television that’s been around for decades a good source of advertising but costly and then facts facts ads uncommonly known way to advertise by the way who has faxes now but people did advertise vfx just a few decades ago so these were all the ways in which people had to get their product and service out there it seems like so archaic looking at it now but back then that was legitimate that was the way to do it and then one thing made our lives a lot easier so if you’re a marketer you’re thinking yourself man i’m glad i’m a marketer in today’s day and age because it’s social media marketing social media marketing has made everyone’s lives better from the company that’s selling the product or service to the marketer promoting the product and service to the end user who wants to see that product or service that engages that product or service so social media is a good source of getting your product and service out there and it just makes everybody’s lives a heck of a lot easier so we’re gonna answer that million dollar question and what’s that million dollar question it’s how can you rise above the rest and so today’s session is going to be how to start with social media marketing so you can rise above the rest leveraging this great platform that we all take advantage of today so let’s start by asking the question what is social media marketing social media marketing involves increasing website traffic it centers around engagement it offers you the ability to increase your brand awareness and it has other marketing goals you know so you can create various forms of content for different social media platforms so that’s really in a nutshell with social media marketing so again if we want to increase our traffic or we want to increase our engagement like likes or comments then look no further than social media marketing if we want to engage with our users our customers our potential and prospective customers we can really put a personalized experience in place using social media marketing we want to create different forms of content like videos and blogs and infographics and other types of graphics with the potential to actually go viral and what we mean by viral is spreading like wildfire one user sending it to another as rapidly as can be and before you know it you get you know millions of views and millions of likes i mean that’s the power of social media marketing so why do we want to do social media marketing and i think we just answered some of those questions but let’s dig a little bit deeper we mentioned in our definition of social media marketing that we have the opportunity to really build our brand awareness and that is no more truthful than with social media marketing more so than any other digital marketing channel social media marketing allows us to really put our brand in a good light in a good position in front of the right eyeballs so it allows us to really improve our brand by pushing out the appropriate content in front of the appropriate people social media is a great channel for that we can look to conversion rates so if we are pushing a product and service in front of the right eyeballs and we are building up a funnel of prospective customers who then turn into customers who then turn into loyal customers who then turn into lifetime customers we could see it every step in the process that our conversion rates may increase we can certainly leverage social media marketing for seo for search engine rankings it’s about off-page seo it’s about posting content on social media platforms to build up some link juice okay so there is some inherent benefits to working seo and social media side by side it’s cost effective well if you’re posting content on twitter or facebook it doesn’t cost you anything it just takes a little bit of time and creativity now if you want to go ahead and do some advertising on these platforms yes it’s going to cost you but you’d be surprised not going to be as costly as say other search platforms like say google or bing where you’re actually paying for keywords and paying per click for those keywords so social media marketing can be very cost effective and then increase top funnel traffic so it goes all the way back to brand experience and brand awareness if you’re putting yourself in position to get seen by your target audience okay your target audience goes from seeing your brand for the first time to getting to know your brand a little bit more to maybe buying a product or service from your brand then returning to buy another product and service and then continuing to buy that product or service i mean that’s increasing the top funnel traffic and not just the traffic but the conversions so at every step in the process social media allows you to build that funnel depending on where somebody is whether they’re seeing your brand for the first time or actually returning to purchase the product or service again so that’s the inherent benefit these are the inherent benefits of social media marketing today we are going to talk about all the different ads that facebook has to offer so introduced back in 2007 the facebook ads platform has grown tremendously over the last few years almost four billion dollars of revenue in one year so what does that mean that means there’s a lot of advertisers why is there a lot of advertisers because a lot of people use facebook it’s a popular platform so not only is it popular but it’s popular with advertisers because if you’re advertising on facebook you have the opportunity to share your product and your brand with users who you think are going to buy your product or associate with your brand and on facebook you can do that a number of different ways specifically in somebody’s news feed and specifically that person’s news feed that again is interested potentially interested in your brand your product so there’s a lot of ways to advertise and a lot of reasons why you want to advertise so i just mentioned one of the reasons hey it’s an opportunity for you to reach out to people who are targeted who are specific to your product and your brand so not only that but you combine that target audience with the amount of time that people spend on facebook okay people spend a lot of time on facebook in fact not only do people spend a lot of time on facebook there’s a lot of people on facebook in fact 2.27 billion in the third quarter of 2018 and so when we say spend a lot of time we mean going to that facebook profile at least once a day okay so a lot of eyeballs throughout the day checking their news feed on facebook facebook also enables you the advertiser to find the perfect audience and so that’s the great combination a lot of people on facebook and targeted audience so it’s a platform that allows you to put your product in front of people based on specific interest specific demographics specific location so you’re really really putting your product out in front of the right people at the right time and so the other positive and pro about facebook is it’s lesser spend greater reach and what do we mean by that well traditionally facebook is a little bit cheaper than other online advertising models it is definitely a lot cheaper than your traditional advertising models and facebook has been known to have good return on investment because it’s cost a little bit less than other advertising models and other advertising platforms so that’s the other benefit to being on facebook so if you’re into building a brand you want to be on facebook why because it helps you increase your brand awareness it’s going to help you allow users to know what your brand is all about because remember you’re putting your brand in front of like-minded people or people you think that are going to associate with your brand that are going to associate with your product so you put your brand out there you incorporate your your advertisement in somebody’s newsfeed it’s going to add value it’s going to establish trust and credibility especially if that person’s friend is associated with that brand so instant credibility if friends and family members of a person on facebook are associated with your brand so it has the opportunity to really lend a lot of credence to somebody who is on facebook active on facebook and is your targeted demographic and the great thing about facebook is it also has other features as our advertising features such as retargeting so you could target people who’ve already expressed an interest in your servicer product but if they didn’t go through the conversion process meaning they didn’t go all the way through and and buy your product you can certainly reach out to them again just like your traditional retargeting options on say google or some other advertising platform facebook works the same way we want to be able to reach out to people who aren’t fully committed at that point in time but we can reach out to them at another point in time and so facebook’s advertising platform allows us to do that so it’s a great feature that we could take advantage of that we’ll talk about more throughout this session and then it helps increase revenue sales and leads and and that’s primarily what most advertisers are after you know more revenue more sales more leads so facebook allows us to educate our audience again a targeted audience about a specific product we have to offer so the more our audience knows about our product especially if their friends and family members and colleagues are using the product then the more likely they’re going to purchase so if you go back to the other feature higher revenue less spend this is the primary reason because you have a chance to influence somebody who’s very targeted who’s very active on the platform and who may have like-minded people in their life associating with your brand and product so it’s a perfect combination for advertising perfect combination and so today we’re going to talk about all the different types of facebook ads and we’re going to start out with the single image ad and the single image ad are just single image advertisements that have an optional text on top and a link description that links to the website so single image ads are probably the most popular you can see them on probably your own facebook feed if you look so in fact i’ll just jump over to my facebook feed right now and if i go there what do i see i see a single image ad here and it’s from shopify partners so become a shopify partner at e-commerce to your list of qualifications so shopify must be you know a brand that is trying to woo my business okay so they know that somebody that i’m associated with or maybe i fit their demographic so they’re targeting my newsfeed with a single image ad so that’s what a single image ad looks like it’s simply just one single image with some description and the great thing about this single image if you haven’t noticed is the pixels are pretty large it’s 1200 by 628 so it kind of stands out a little bit it’s not your traditional thumbnail it really pops when you look at the news feed so again if i go back to my news feed here you can see it just really stands out within the news feed so i can’t miss it if i’m a targeted part of their targeted audience it’s hard for me to you know not see this ad interact in some way especially again if i know somebody in my network on facebook or either that be a friend or family member is associated with that product okay in addition to the single image ads facebook also has multi-product ads or also known as carousel ads and so what the carousel ads do is allow you in carousel form allow you to rotate different ads with different messaging and different call to action and so here you can see simply learn has a example of a carousel ad where they’re showcasing their different courses so this allows users to view a range of all your different products and services if you have multiple products and services to offer then the carousel ads would be a good option for you so in addition to the carousel ads and single image ads it gets a little bit more sophisticated in terms of technology where facebook allows us to offer up video ads and so video ads are interactive it’s a good way to really showcase your product your brand your service and the great thing about the video ads is they can go from just a few seconds all the way up to you know two minutes or excuse me all the way up to 120 minutes and so you can really really put a lot of time and effort into the video ads to really put your brand out there and so the one thing about video is it is interactive most people engage with video and they tend to get about 10 to 30 percent more views than other forms of ads so the video ads are really a popular way for you as an advertiser to put your brand or product out there so you can put your brand and product out there in not just a few seconds but you know really tell a nice complete story to get the engagement to get the person to take the action you want them to do so that’s why video ads have become very popular because they tend to get more engagement more interaction than your traditional single image ad or say your carousel ad so facebook also allows us to advertise something called lead ads and what lead ads allow us to do is obtain user details okay so we can acquire or get an email address or phone number from somebody who’s interested in our product or service and that person doesn’t even have to leave facebook so if you look here in the example here we have the ad somebody clicks on sign up and they get this form submission and the great thing about the lead ad is that it can sync up with any crm or most of your popular crms i should say for example salesforce is a good example of a crm where somebody fills that out the information goes directly to salesforce and so lead ads are really good if you’re trying to generate you know leads for your business and the form itself the interaction stays right in facebook and so that’s the great thing about it they don’t really have to leave the platform another form of advertising on facebook are slideshows okay so unlike the carousel ads which rotate and the carousel ads remember rotate and showcase different products or services these ads are are interactive but they’re rotating different imagery so it allows you to really put your best images out there with a really strong call to action just like you see here with the simply learn example okay so they’re showcasing you know they’re different classes and then they have the get started today call to action to really punctuate the slideshow ad so what’s interesting is you can really gauge a person’s interest by throwing different products or images out there you know you can really immerse a user’s experience here by showing different different images and then the last type of ad on facebook is called the collection ad and so these ads combine basically your video your slideshow or your product images taken from your product catalog okay so if you’re an advertiser who wants to advertise several products at once then this could be a great option for you the collection ad so here you can see the simply learn example here they’re showing you know not only you know some some good slide shows and imagery with some good messaging below that instagram is a social media platform that needs no introduction with nearly 1 billion monthly active users and 500 million daily active users instagram is a platform drive with marketing potential more than 7 billion revenue has been generated from instagram mobile and it’s home to more than 2 million advertisers not only that marketing on instagram has the following advantages too you have increased conversions according to research more than one-third of the people using the app have used it to purchase products which means by marketing your products on the app there’s a higher chance of conversion you also have advanced targeting options this is in part thanks to instagram’s parent company facebook instagram has access to just about all advertising features offered by facebook ads with this you can advertise to people based on their age location gender interests and much more you can also build better brand follower relationships you can stimulate conversion with your followers and build a connection with them you’ll also get a greater understanding of what your followers like and dislike based on their engagement this enables you to make content they enjoy more and increase the chance of converting a user to a consumer so let’s have a look at how marketing is done on instagram let’s start with number one optimize your bio your bio is the first thing people notice when they get to your page that’s where they make the first impression of your brand and that’s why it’s important for your bio to be informative captivating and engaging use your bio to provide a brief description of your brand or product the type of content you’ll be posting brand hashtags links to other social media platforms and more your bio should also include a url to where you want to drive traffic to be it your brand’s website or a page for a particular product make sure to track this link as well to see how much traffic it brings here’s an example of how samsung uses its bio effectively you can see it’s a very straightforward it’s got a branded hashtag it talks about all the services samsung offers there are links to other pages and a link to the website as well it’s to the point and covers everything you need to know about it next up at number two we have create a content calendar now if you ask anyone who works with social media one of the most important things they’ll tell you is to have a content calendar a content calendar enables you to keep track of your posts it’ll help you plan ahead and automate the process of publishing your posts when your audience is most active a calendar helps you decide what content caption hashtags videos goes live on what day date or time a consistent post schedule will enable you to make the most out of instagram it’ll also keep your audience engaged and also give you access to historical posts if you want to repost your older content next up we have number three get greater reach with ads paid ads can enable you to get more followers engagement leads and conversions the caveat here being that you’ll need to pay for it too the ad options are pretty similar to what you have on facebook like audience segmentation based on likes interactions buying habits and more you also have a variety of ad formats to choose from like story ads image ads video ads collection ads and more moreover they can also be set up from facebook ads manager here’s an example from an ad from bodyshop in which they’re using a single image ad the advertising works because of its interesting creative and attractive ad copy that attracts the customer to interact with the post and click on the link let’s go to number four have a visually consistent feed instagram is a platform in which people gravitate towards aesthetically pleasing content to authentic expressions and diverse perspectives the objective is that your feed needs to match with your brand’s identity and must appeal to the audience within your industry what works nowadays are candid shots muted earthly tones with a low key editing style your content must feel down to earth and your brand approachable as you can see in the images all of them have aesthetically pleasing images and a somewhat blue or underwater theme and that’s the kind of thing you should aim for your content following an understandable and interesting aesthetic depending on the product you’re trying to sell now for number five tell a story the images videos and stories you post need to tell stories that can captivate your audience and establish a connection with them this makes it more likely that they feel closer to your brand and by your products your captions can tell stories that can help your brand appear more human and build deeper connections with your audience your content needs to align with what your audience cares about or solves problems they face here’s an example of how the page patagonia talks about forests in america each of their posts tells stories about a different issue that affects nature their brand on instagram revolves around bringing awareness to such issues that’s the kind of stories you should tell with your brand next up number six use the right hashtags using the right hashtags can make the difference between your posts showing up on the explore tab for everyone to see and it getting lost in the sea of content your hashtags shouldn’t be too generic like new year or hash style since they’ll have too much competition instead mix up trending and industry specific keywords to connect with your followers research on successful hashtags and limit yourself to less than seven in each post the more the hashtags in your post the more likely it seems spammy untargeted and unprofessional find out what and how many hashtags your competitors use and how you can do something similar you could also create a hashtag for your brand these need to be short easily memorable and involve your brand name in some way let’s now go to number seven take advantage of ugc ugc or user generated content gives your followers to further involve themselves with your brand ugc also by them as well regardless of the field your brand belongs to ugc can be used to convert followers into advocates of your brand here’s an example of how starbucks uses user-generated content and takes advantages of their audience to advertise their products in this post here they are attracting customers with an image of happy children dressed in products stored at starbucks the post posted by another user would be appreciated by the audience and improve brand loyalty next up number eight take advantage of video ads most instagramers state that users have visited websites searched or told a friend after being influenced by posts even though photo ads are still the more popular form of advertising video advertisements aren’t too far behind there are three key video formats when it comes to instagram ads single video ads that can create 60 second ads carousels are a combination of images and videos and instagram stories that enable you to combine images and videos to create visually attractive ads here’s an example of the brand pizza 73 using story ads to advertise their pizzas it’s successful because you’re showing off the product they are advertising with well short videos and captions now for number nine partner up with influencers connecting with influencers will enable you to connect with thought leaders within the industry and enable you to show off your brand to a larger audience by connecting with them your brand will have greater authenticity and authority influencers need to be given new tools resources and guidance to carry out their role effectively and to work together as partners micro influencers are also considered to be more affordable and they have a closer connection with their audience here we can see how ralph lauren have collaborated with an influencer to advertise their products the influencer showing off the latest ralph lauren has to offer this encourages his interested followers to check out the page and buy something for themselves next for number 10 host contests and giveaways contests enable your audience to engage with your brand with 3.5 times more likes and 64 times the comments you can give away a product or a service which enables you to boost engagement and brand awareness contests and giveaways need to be planned brands need to be partnered with contest rules need to be identified posts need to be created and much more monitoring the contest and then running it is also really important you would need to track your contest performance and promote the results on other social media platforms as well here’s an example of a contest run by domino’s pizza which encourages people to contribute their own short stories and connect better with the brand number 11 take advantage of stories and igtv stories enable you to create a combination of photos and videos that disappear after 24 hours stories can greatly influence your reach and engagement rates even giving your story the chance to show up in the explore section it can also help make your brand seem more approachable and authentic adding links to the instagram stories can also help with driving traffic to your website igtv on the other hand although now seemingly on the decline still has a few advantages to offer to the savvy marketer igtv provides you a unique mobile friendly layout that serves as an evergreen content very well like featurettes and interviews another new tool they have introduced is instagram reels instagram’s answer to tick tock instagram released reels through which users would be able to upload 15 second clips and since it released very recently it’s rife with marketing potential finally we have number 12 track and learn identify effective hashtags visual styles and the best times to post doing this you can develop the best practices for your brand social listening and analytics will help you fine-tune your marketing strategy and increase instagram engagement so let’s talk about how to create a youtube ad so this is going to require some access to google ads and we’ll go over that in a few minutes here but first we need to think about setting up a campaign and setting up a campaign goal okay what’s the goal of our campaign to get eyeballs you know we want to pay cost per 1000 impressions or we want to run some actionable type ads to get people over to our website so that really is step one we need to identify what the goal of our campaign is then we need to create the ad so we want to be able to create a video out here that is going to show on youtube and to our target audience so or whether it be a bumper ad that’s only going to be six seconds long we need to be able to figure out what type of ad we want to run so here i am in google ads if we’re going to run a campaign on youtube we need to make sure that we’re choosing a display campaign and so remember the first step is you know setting up that campaign setting up that campaign goal so we’re going to go ahead and select a new campaign here we’re going to run a new campaign and so what’s the goal of our campaign so if we’re just out to generate brand awareness and reach that’s certainly fine if it’s all about sales or if it’s all about leads then you know the type of video run is going to be a little bit different so if we select brand awareness and reach okay here we’re going to select the campaign type and so if we select video basically what we’re doing is we’re going to tell google we want to go ahead and set up some video ads on youtube and so here you can see the different types of video ads we discussed today you know we got your bumper ads you got your skippable in-stream non-skippable so the difference being that if it’s non-skippable somebody has to watch the entirety up to 15 seconds okay so we have our out stream which is basically our viewable cpm model so we’re going to go ahead and you know check one of these types of campaign types or ad types so we’re going to click continue and then once we do that you know we’re gonna get prompted to you know move forward with selecting our ad so you can see here after i set up my campaign now i’m just gonna go through some of the settings for my ad and i’m gonna give it a campaign name a budget okay when it starts or ends the bidding strategy so again we’re going to focus on costs per 1000 impressions and then here’s the network so this is an important selection here so we’re dealing with youtube videos so we also have the option to select video partners on the display network so that means that if you want your video to show on websites that want to host ads in video format then you can select this option here notice you also have this option available if you’re running certain types of ads on youtube we’re running those bumper ads so bumper ads aren’t available on search results so i’m going to stick with the video partners okay youtube videos and here we can get into some other specifics like language country the type of inventory so here you can see the default is standard inventory so that means that this is what google recommends we want to show our ads on content that’s appropriate for most ads okay so we can go expanded or limited so we’re going with the recommended here okay and then when we go down we’re going to have an ad group so when you create a campaign you can have an ad group so with an ad group that means that we can have a more or less a video in every ad group we have but we have to have at least one ad group so we’re gonna go ahead and set up you know this ad group here and here’s where it gets interesting and important because here is where we can start targeting our audience so here we got demographics okay so we can choose gender age parental status household income okay we can focus in on audiences if we want to so we can we can choose a specific audience that we’ve set up we can get some ideas or browse specific audiences we could also choose a specific placement so here you have youtube videos or we can go with youtube specific channels okay or we can even be on apps okay we have to set a bid for our target cpm and once we do that basically it’s all up to now for us to add our video ad and so remember in this example we’re going to bumper ads so we’re looking at about six seconds and once we do that then that’s pretty much the campaign but i just want to stress here that when you’re setting it up ahead of time you want to make sure you identify what the campaign goal is and then that’s going to align with the type of video you’re going to run and then once you choose that type of video then it just comes down to where you want that ad to be and who you’re targeting so it’s really crucial here that you go through these steps and these options very closely so because you want your video to show in front of the right audience on the right placement so let’s talk about how you can optimize your youtube ads

    so once you get your campaign set up once you select your channel or the type of videos where you want your ad to be and you select your target audience and you’re off and running with your video ad well we’re going to give you some tips here that you can focus on for optimizing those ads and so going back to what i was just saying on the setup you want to carefully define your metrics and goals okay so that’s step one so when you’re setting up the campaign remember you have that option to choose the type of goal for your campaign that can be brand awareness it could be a sale it could be a lead so to me that’s the you know a very critical step one so you want to make sure you align your goal with your video and then the second is track low performing ad placements so if we just ask google to place our video ads anywhere they want then it’s up to us then to go through and choose the ad placements and remove them okay so let me show you an example of what that means so if i’m back in google i’m gonna go to my campaign and i’m gonna select placements and here i could see placements but then i’m going to select where my ads show and so this is important you want to be able to scan the list of placements where the ad was shown so if you don’t like one of the placements on youtube you can always select it edit it and exclude it from the campaign or record so that’s really the key is you want to be able to manage your placements properly and when we say low performing ad placements we mean really what what’s your goal if your goal is to get sales or leads if you’re that placement is not converting sales or leads then you need to remove or exclude that placement so it’s all done within the google ads platform and then you know you can also use a custom thumbnail image in your ad as well it’s always helpful in terms of optimization so a couple of other pointers here to help you optimize okay you want to drive people to perform a particular action with the appropriate cta so again depending on the ad type you know if it’s a true view ad 20 seconds long you want to have a call to action you want to maybe even have your domain name at the end of the video so at least somebody knows where to go so you always want to have a call to action with your video ad you want to use negative targeting to specify who gets to see your ad and who doesn’t okay so that goes back to your settings so you can pick and choose who your target audience is you can pick and choose who you don’t want your audience to be as an other setting you can use closed captioning in your ads to make it more interactive so that way people can actually see or read what the ad is all about just to make it a bit more interactive you can always perform a b testing on your ads so if you have one ad version you can create another one just to see what it which one performs better testing is always a positive okay so if you’re paying too much maybe think about reducing your bids so if you remember we said a 10 cpm bid that may be too much maybe we don’t need to pay 10 so we can always reduce our bids at the ad group level so reduce bids in areas where you see lower performance so in other words you don’t want to pay a lot for poor performance you can also use remarketing to re-engage with customers so if somebody views your ads and doesn’t take action you can always retarget that person uh to show your ad another even another ad format it could be text ads or display ads but if somebody looked at your video and they didn’t take the action you preferred them to take then you can always retarget them with another ad so that’s a good way to optimize okay so we want to make sure the ad has content that what viewers would find relevant okay that really you want to make sure that your ad is you know is with the end viewer you don’t want to put out an ad that isn’t going to give somebody you know a good feeling after they’ve watched it okay so you want to make sure viewers find the content relevant so if they don’t find it relevant then that means your engagement rate and your engagement is probably going to be low so you want to take a look at those metrics that we viewed earlier engagement rate engagement and if they’re low then you probably need to look at the content of the ad to try to make sure your ad conveys your brand’s message in the first six seconds so that’s why bumper ads to me are so critical because you’ve got to get the entirety of the ad and make it impactful and so with any ad you run any video ad you’re on you really want to make sure that that message is conveyed at the very beginning early as possible otherwise you know people are going to be turned off or not engaged and just going to go ahead and skip it anyway so you want to make sure you get the purpose of it right up front and out of the way okay you can also include visual and auditory components in your ad that can make it more memorable to the viewers okay meaning music or other cool visuals okay so again you want to be able to play around and test different ads yes i mean click-through rate engagement rate all of those are indicators whether the ad is of good quality or not with the end user and when i say good quality i mean do they find it did they find it interesting if so they’re going to click and if you don’t have good click-through rates or good engagement rates then you definitely want to try doing something different to the ad like adding those audio components or other visuals that could be appealing to the end user so go ahead and and test some of those out with a b because you have nothing to lose but higher or lower engagement rates or lower click-through rates so you want to be able to improve those metrics improving those metrics means trying some different components on different ads so let’s take a look at a case study if you will and let’s focus on super dry so they’re a good success story on youtube so super dry leaned on some youtube advertising to help lift products so in september last year 2018 talk about how you can optimize your youtube ads so once you get your campaign set up once you select your channel or the type of videos where you want your ad to be and you select your target audience and you’re off and running with your video ad well we’re going to give you some tips here that you can focus on for optimizing those ads and so going back to what i was just saying on the setup you want to carefully define your metrics and goals okay so that’s step one so when you’re setting up the campaign remember you have that option to choose the type of goal for your campaign that can be brand awareness it could be a sale it could be a lead so to me that’s the you know a very critical step one so you want to make sure you align your goal with your video and then the second is track low performing ad placements so if we just ask google to place our video ads anywhere they want then it’s up to us then to go through and choose the ad placements and remove them okay so let me show you an example of what that means so if i’m back in google i’m going to go to my campaign and i’m going to select placements and here i can see placements but then i’m going to select where my ads show and so this is important you want to be able to scan the list of placements where the ad was shown so if you don’t like one of the placements on youtube you can always select it edit it and exclude it from the campaign or record so that’s really the key is you want to be able to manage your placements properly and when we say low performing at placements we mean really what what’s your goal if your goal is to get sales or leads if you’re that placement is not converting sales or leads then you need to remove or exclude that placement so it’s all done within the google ads platform and then you know you can also use a custom thumbnail image in your ad as well it’s always helpful in terms of optimization so a couple of other pointers here to help you optimize okay you want to drive people to perform a particular action with the appropriate cta so again depending on the ad type you know if it’s a true view ad 20 seconds long you want to have a call to action you want to maybe even have your domain name at the end of the video so at least somebody knows where to go so you always want to have a call to action with your video ad you want to use negative targeting to specify who gets to see your ad and who doesn’t okay so that goes back to your settings so you can pick and choose who your target audience is you can pick and choose who you don’t want your audience to be as an other setting you can use closed captioning in your ads to make it more interactive so that way people can actually see or read what the ad is all about just to make it a bit more interactive okay you can always perform a b testing on your ads so if you have one ad version you can create another one just to see what it which one performs better testing is always a positive okay so if you’re paying too much maybe think about reducing your bids so if you remember we said a 10 cpm bid that may be too much maybe we don’t need to pay 10 so we can always reduce our bids at the ad group level so reduce bids in areas where you see lower performance so in other words you don’t want to pay a lot for poor performance you can also use remarketing to re-engage with customers so if somebody views your ads and doesn’t take action you can always retarget that person uh to show your ad another even another ad format it could be text ads or display ads but if somebody looked at your video and they didn’t take the action you preferred them to take then you can always retarget them with another ad so that’s a good way to optimize okay so we want to make sure the ad has content that what viewers would find relevant okay that really you want to make sure that your ad is you know is with the end viewer you don’t want to put out an ad that isn’t going to give somebody you know a good feeling after they’ve watched it okay so you want to make sure viewers find the content relevant so if they don’t find it relevant then that means your engagement rate and your engagement is probably going to be low so you want to take a look at those metrics that we viewed earlier engagement rate engagement and if they’re low then you probably need to look at the content of the ad so try to make sure your ad conveys your brand’s message in the first six seconds so that’s why bumper ads to me are so critical because you’ve got to get the entirety of the ad and make it impactful and so with any ad you run any video ad you’re on you really want to make sure that that message is conveyed at the very beginning early as possible otherwise you know people are going to be turned off or not engaged and just going to go ahead and skip it anyway so you want to make sure you get the purpose of it right up front and out of the way okay you can also include visual and auditory components in your ad that can make it more memorable to the viewers okay meaning music or other cool visuals okay so again you want to be able to play around and test different ads and you want to be able to you know measure the ad performance based on the metrics we discussed i mean click-through rate engagement rate all of those are indicators whether the ad is of good quality or not with the end user and when i say good quality i mean do they find it engaging do they find it interesting if so they’re going to click and if you don’t have good click-through rates or good engagement rates then you definitely want to try doing something different to the ad like adding those audio components or other visuals that could be appealing to the end user so go ahead and and test some of those out with a b testing because you have nothing to lose but higher or lower engagement rates or lower click-through rates so you want to be able to improve those metrics improving those metrics means trying some different components on different ads so let’s take a look at a case study if you will and let’s focus on super dry so they’re a good success story on youtube so super dry leaned on some youtube advertising to help lift one of their products so in september last year 2018 super dry if you’re not familiar with the brand they’re you know centered some asian markets european markets and they focus in on clothing uh all different styles and sizes and genders uh from jackets to jeans to t-shirts and so their global brand they really wanted to take a different approach here and their approach was they wanted to focus in on sales they wanted to see if video can help lift them with sales and so what they’ve done is they set up some campaigns on youtube and their focus here was on jackets and jackets to specific ages across the board all genders and interests and so what they did was they wanted want to take advantage of all the different ad types that youtube had to offer and let’s take a look at one of those ads here so if we go to youtube and let’s just take a look at this one minute ad here 53 second ad buy super dry this is the jacket the jacket you’re raving the jacket you’re waiting the jacket you’re pulling the jacket your play pal and posing in this jacket this is the jacket the jacket that will get you through so that’s the video that super dry ran you could see that you know it was had some particular goals there and so super dry is pretty well known so it probably wasn’t built around brand awareness per se it was probably growth consideration and interest and also driving action okay it’s a pretty cool video it was definitely not a bumper ad because bumper ads are six seconds so it was definitely a true view probably take action and so whatever ads they actually did run specifically they did see a lift and so we kept pulse on super dry’s account and these videos actually had you know 4.8 million views and so cool video ran for 53 seconds not a long time not a short time was able to you know target their audience a younger crowd you noticed in the ad they had different jackets both female and male different gender types so they were messaging a very broad audience of gender uh some younger people is who they were targeting so younger people tend to slant on youtube and so they were able to get some nice views out of it 4.8 million but the more important thing is because these videos were to drive action and so they were able to see a four to one ratio on return on investment and as a result these jackets saw a 138 percent increase in brand lip i mean the jacket ad so it was a pretty successful campaign see as well choreographed good audio good video just well professionally done and they probably were able to now get a few more loyal customers under their belt because of this ad alone so that’s the power of video okay so you’re able to know who your target audience is you can go out and target them with a cool video and given that youtube is vast then you can really take advantage of a lot of their ads so what they probably did again was those trueview in-stream ads uh with a cost per view uh through a skippable video ad format and they they also use the shoppable ad format so that is another option on youtube so they took advantage of all youtube had to offer in terms of who they were trying to target the length of the ad and given that their product or selling a product or promoting a product they will take advantage of the trueview shoppable ad format which basically lists your products alongside the actual video ad and so this is just a good case study you super dry we’ll probably do this again based on the numbers that they’re reporting and so basically that’s the power of youtube getting out in front of your audience with a really good video ad targeting an audience taking advantage of different formats today we’re going to talk about how to increase instagram followers today’s webinar we’re going to have some tips and and best practices for you to take advantage of to increase instagram followers so let’s get started and talk a little bit about instagram so instagram is not really an up-and-coming platform it is already up and coming a lot of users in fact 500 million daily active instagram users 500 million daily the user base growth of more than 300 year-over-year so it’s growing and growing and growing it’s become more and more popular ever since it’s launched back in 2010 and then there’s more than 100 million photos uploaded daily so it’s a platform where you can upload photos tag those photos even use and implement videos and photos have become very popular with the advent of mobile technology that the instagram app makes it easy for you to post your photo so there’s no surprise there’s a growth there’s no surprise there’s a lot of users there’s no surprise that there’s a hundred million photos plus uploaded daily and then there are 400 million stories posted daily so when you post something you can create a story out of it and there’s 400 million of those per day and then there’s more than 50 billion photos shared to date so since 2010 platform nat which is now owned by facebook has become really really popular a good place for you if you have your own company if you have your own brand if you have your own product it’s a good place for you to really showcase that service that product that brand because of the user base how easy it is to use and the wide reach it has for you in which to tell your story as i mentioned there are lots of photos shared today close to seven billion dollars revenue generated through instagram mobile so on top of everything i just said there’s a lot of e-commerce going on here too so instagram is a platform in which there’s e-commerce integrated within the platform so as a business who offers up products you can actually generate revenue for yourself on the flip side instagram which is owned by facebook has an opportunity to sell advertising space on instagram so instagram is an e-commerce platform to say the least in fact instagram is because it’s so popular because it’s part of facebook’s advertising platform they’re more than two million advertisers on instagram so amongst all those stories videos and photos and hashtags you’ll see some ads and then because you’ll see ads because you’ll see users you’re going to see businesses it’s just good place to really set up shop and really tell your story through the world of photos and videos so 25 million plus businesses have already migrated over to instagram and that’s growing and growing and growing so it’s an opportunity for you to work with other businesses so the arrow is definitely pointing up on instagram there’s a lot going on here easy to use application especially when it comes to photos and videos so we’re gonna go through some tips and tricks today and we’re gonna talk about everything there is to know about instagram and how to increase your followers so let’s take a look at tip one here so because instagram is an application everything you do on it is through the application now you could certainly view a web page version on it but you really can’t do much out of that so if i go to my instagram account for example using my desktop i could see my profile and i can edit my profile to a degree but everything you’re doing is through the application so when it comes to that tip one here is take advantage of your bio so regardless of what industry you are you’re in who you are you really want to have a clear and concise and compelling bio why because this is your introduction to the world you want people to know who you are and because if you don’t really become very clear to people they’re not going to follow you so this is where it all starts you need to take advantage of your bio have a clear and concise bio and have a link to your website or some contact information so to me this is where it all starts you gotta have a bio because that’s what people are gonna look at and they’re gonna decide whether to follow you or not based on primarily that bio that’s where it all starts so make sure you have a good bio that’s tip number one so you’ll have to make sure that your landing page is also mobile optimized since most instagram users are on mobile so if you’re going to put a link to your website and somebody’s on the instagram app and they see your bio and they like it and you have a link to your website make sure that landing page they go to is mobile optimized so tip number two everything you do on instagram when it comes to posting evolves around hashtags so that’s the backbone of the platform just like most platforms out there social media platforms like twitter or facebook pinterest you’re gonna have hashtags accompany those posts so instagram is no different but in this case you really really want to take advantage of the hashtag so hashtags are there to help users find your content so you want to start out by using hashtags that are relevant to your business so if you’re in the food industry you’re gonna post something related to food do the appropriate amount of research to find hashtags that describe your brand and also are being searched on instagram so what does that mean that means do a little bit of homework on instagram you know see what searches or see what other brands in your industry are using for hashtags don’t be afraid to use the same hashtag but mix it up hashtags are important so don’t be afraid to put a hashtag in there that really defines what your business is about but if it’s relevant use other hashtags that are popular or people are using to find information so mix it up but the key here is relevancy you want to make sure you align your hashtags with your content and making sure the connection between the hashtag and the content is relevancy so using the popular tags on your photos or videos might get you some immediate engagement but it may not help with future goals like long-term engagement new interested followers and sales so here really what i’m trying to say is look pick and choose your hashtags carefully because if you use something broad or something non-relevant yeah you may get that click to your instagram page but that doesn’t necessarily mean somebody’s going to follow you or that doesn’t mean really mean somebody’s going to be interested in what you have to offer so if you use something really popular and broad yes you’re going to get short-term gratification but not long-term interest tip number three post your content at the right time so according to sprout social which is a social media scheduling platform among other things so they deal with a lot of people using their platform and posting content via their platform they have data and they’re telling us based on the data they’ve collected that the best time to post is between 2 and 3 p.m and the best day to post is thursday now that may be all fine and true according to a sprout social study and so you may want to go with this 2 to 3 p.m and this is probably local in case you’re wondering what time zone we’re referring to so this is all local to you so go ahead and try that out try 2 to 3 p.m on thursday the thing is what you’re gonna have to do eventually is figure out what the best time to post is okay so if you’re pointing out a lot of content and you’re putting out content throughout the week at certain times of the day or throughout the day you’re gonna have to determine which time of day and what day is generating the best engagement for you who’s looking at your post at what point of the day what day of the week and so you’re gonna really have to lean on a social media platform to help you determine that because they’re gonna have the data that you need to determine what the best time of day to post is okay so we’ll talk about social media platforms here shortly we just know that when you post post with some rationale in mind ask yourself before you even push that publish button or before you even schedule that post this time a day in this day of the week makes sense so you always want to post at the right time because you could be missing your audience so remember when you do this you’re going to be working with some platform and instagram also has some analytics for business accounts so instagram will also give you some feedback as to how you’re supposed to perform it and we’re going to talk about that here shortly as well so let’s move over to tip four here so steal followers from your competitors okay so if you’re dealing in a very competitive industry and your competitors have a lot of followers it’s very very easy to see who’s following them so the easiest way to do this is just interact with your competitors followers you could follow a user like or comment on their photos and so the more you engage with people the more you stand to gain from them so you could see who your competitors followers are and you can add them as a follower just by following them so start engaging with them if they’re liking your competitors brand then what the chance of them liking your brand could be great so check out who your competitors followers are if they seem like somebody who you would want to be following your brand then go ahead and interact with them and how you interact is again you can like something that they post or you can comment on something that they posted and engage with them okay it doesn’t take that much time it’s a good way to gain followers so if we’re on instagram we can simply just click on the brand’s followers so here i can see this brand has 127 followers and here i can see all the followers and what i could do is simply just click on one of the followers and i can go to their profile and from there i could see what they’ve posted in terms of videos and images and i can like or comment so just doing something as simple as this gets you an opportunity to engage with somebody who can then turn around and follow you so tip five pay for sponsored posts and product reviews so a number of ways you could do this here so pay for a sponsored post so you could find an influencer satisfies a couple of requirements they have large following and an email address in the profile so you can connect with them and ask them for sponsored post pricing so it’s as simple as that as reaching out to somebody who has a large following okay so if you do this then it’s going to put you in front of a large number of people and so by doing this it’ll help expose your brand to that larger audience and help build your cr credibility because you’re connecting with somebody who has a large audience as well so do a little bit of homework find people out there in your industry who has a large following and make sure they have that email address in their profile so you can contact them and when you contact them you know ask them for sponsored post pricing so if the influencer has an email address then they’re open to sponsored post or shadow so that’s the key so they gotta have that email address and when they do then it’s all about asking them and connecting with them on being a sponsor to one of your posts okay you want to get yourself out there in front of people this is the quickest way to do that okay so tip six we want to use geotags for easier discoverability okay so tag your images videos or stories by tagging the location city or venue where it was posted from so very easy to do as you’re posting just go ahead and and there’s an option in there to say hey where are you located or what city are you located in so locations have their own feed and stories which you can contribute to so go ahead and add that extra element to your tags so if somebody’s in that location the chance of them engaging are going to be great and it’s good for local businesses because if you’re local and you’re posting your location then again somebody in that location is likely to engage with you so tip seven use instagram stories to attract followers and grow your user base a story is a really big feature on instagram so what stories could be used for is just show footage of an environment so it could be your office it could be your home it could be you know the playground it could be the golf course it could be anywhere that you want to show village of so you want to post new relevant to your industry so if you’re in the food industry hey why not go in the back into the kitchen and post a story about how a particular bread or cake is made okay show off your product so if you are in that food industry and say you’re in the pizza making business perfect opportunity to show people via an instagram story how to make that pizza and how you make that pizza what ingredients you use how unique is your particular product and that’s really what you want to get across when you do a story you want to show something unique and relevant that’s going to grasp people’s attention you can promote a company event so if you’re celebrating say 200 000 subscribers create a youtube video or you can create an instagram story it works just as well so you can endorse your company’s blog posts you can post positive user reviews so these are all features of a story increase interactivity with polls sliders etc and then you can also mention other companies that work with or follow you so great use of instagram stories is do a shout out to somebody else so instagram stories is a really big feature with instagram check it out you know you can just do a search for instagram stories in fact let’s get some of you users involved what best practices do you have when creating instagram stories why don’t you go ahead and share your instagram story with us by putting that instagram story in the comment section below so we want to get everybody involved here because there’s thousands upon thousands of great instagram stories out there to be shown and viewed and engaged with so go ahead and share your instagram story if you have any other tips or tricks then go ahead and put those in the comments section so that everybody can benefit from them so the only thing to keep in mind when you’re creating these stories is what are your followers interested in seeing so your stories could teach or promote something to your user base so always keep that in the back your mind you know for me i always go back to what industry are you in if you’re in the food industry hey you know people who are following you are interested in food if you’re a pizza company you know show off that pizza if you’re a bakery show off how you make your breads and goods baked goods whatever it is you have show it off because if somebody’s following you that’s what they’re interested in so tip number eight highlight important stories so you want to highlight highlight serve as the easiest way to create a first impression for a potential follower so with highlights can be used to tease what your content’s about create a trailer for what your brand offers promote and promote your product highlights are there it’s a good feature it’s a first impression for potential followers so it teases what the content’s about it creates a trailer so to speak for your brand and promote your product so use highlights and again any users out there who have good examples of highlights go ahead and put those in the content section or comment section uh right below this video so remember stories have only a 24 hour life span so highlights can be used to give them a second wind okay so highlights serve a purpose it teases what the contents about it promotes the product and it really kind of accentuates that story tip number nine ask for followers so sometimes people need a little push before they can follow you on instagram even if they enjoy your content so you can ask users to become your followers in the caption the comment section even work it into your content so in other words when you’re posting something don’t be afraid to say hey follow me you know i got some good stuff here be confident you don’t want to do it for every post of course but you know pick and choose if you feel you have a really good post you know really good image that you think is going to gain a lot of followers and engagers then you don’t necessarily need to put a caption in there but if if it is popular then go ahead and say hey this is a popular post you know think about following me or put something in the comment section you want to do it kind of succinctly you don’t want to be begging but just work it in to some degree okay but don’t be afraid have some confidence and asking for followers so when you do this it’s very similar to how we do it on youtube so you can ask viewers to subscribe to their channels at the end of the video so it’s if on youtube basically you’re saying hey if you like what we have go ahead and subscribe it’s no different on instagram if you have something you’ve posted just go and say hey you like this you know go ahead and follow us it’s that simple so tip number ten take on the latest trends to get more followers so align your content to cater to trendy topics or hashtags to improve engagement and discoverability so really what we’re trying to say here’s your competitors follow influencers what are the latest trends and you can get an idea of the latest trends by looking at hashtags so what hashtags are trending which ones are people using the most so really what you want to do is whatever’s trending in your industry you know ride that wave so to speak now it doesn’t have to take on your entire profile but there’s nothing wrong with one or two posts if something’s really taking on popularity then go ahead and post about it as well you know for example in the wine industry if there’s a new wine that really came out that’s really gaining some popularity go ahead and post about it with the same hashtag and with the unique hashtag so don’t be afraid to you know ride the wave of popularity so to speak because it shows that you know you know what you’re talking about it adds some credibility and it’s going to get some you know viewers over to your instagram profile so keep in mind you need to keep your content relevant because if your audience is interested in what you have to offer then they’re going to be engaged however you know if you’re joining the discussion in a relevant manner keeping in mind whether your audience will interact or not is important but just always keep in mind you always want to stay within your industry and relevancy for your target audience so tip number 11 run contests and giveaways and so just like on youtube just like on facebook i mean instagram is no different you can increase reach and exposure by running contests since most followers would tag their friends to let them know about it it’s a good idea to run contests and so what’s an idea of a contest well again if you’re running a pizza parlor you know you could say hey what’s your favorite pizza or give me your favorite pizza ideas and you can run a contest and you know you can have people even create their own pizza and post an image of it you can have people create stories on the best ways in which they create pizza or their experience in another pizza parlor there’s lots of things you can do to create a contest and you don’t always have to give something away you can just do something for fun especially if you have a lot of followers if you have a lot of followers and somebody’s going to take part in it so don’t be afraid to run contests just to make it fun and light it up a little bit so each tag can bring you a new audience member who could be a potential follower so anytime you run a contest people are going gonna tag their friends to let them know about that contest so those friends are gonna come over and likely engage so that’s the beauty of running a contest or giveaway is chances are word’s gonna spread and it’s gonna get you some new followers so that’s the the end benefits so to speak but the real benefit is keeping your audience engaged so tip number 12 we want to stay consistent with post so having a consistent pace and theme for your post can have a huge impact to convert visitors so when we say consistent you know if you’re again that pizza parlor stay within pizza you could branch out a little maybe and talk about salads or talk about beverages to you know as a complementary factor to the pizza okay but don’t talk about hamburgers if you’re focused in on pizza so we want to stay consistent with your theme this method involves less effort with a faster production of instagram content so that mean what we’re really trying to say here is focus stay focused on who you are if you do that if you’re consistent and you’re gaining some followers and that’s what people are coming to you for the content that you’re good at for the industry you’re in okay so if you start varying it and branching out then it’s gonna muddy the water suppose so to speak and you’re probably gonna get less engagement so set a theme on instagram by maintaining consistency and your personality filters colors and layout and really what i’m referring to is post and when you have post something you’re you’re really creating a personality for yourself okay so if you’re in fashion for example and you’re in the genes industry well jeans jeans jeans right that’s your personality accentuate it with different outfits related to jeans but you know when you start talking about dresses and shoes and that kind of blurs your your personality a bit so if you stay consistent with thin jeans and outfits that go with jeans then i think people are gonna start to pick up on that personality so tip 13 keep track of your instagram following so you can analyze the growth of your channel with tools like socialblade i could tell you how many followers you lost over time and how engaged they are okay so you can use data gather from here and from instagram business account to diagnose where you’re faltering so let’s take a look at socialblade as an example here so if i go over here i’m going to go to socialblade here i can enter in basically any account after i register and i could see how that account has performed you know where they rank you know how many uploads they have what country they focused on what industry and the beauty here is i could see and i’m looking at youtube as an example i could see you know how my post to perform well you could do this for instagram you could do it for facebook so you can really get an idea of how your account’s performing so socialblade’s a great platform for measuring it and again you do also have instagram business insights so with instagram business insights basically what you’re gonna do is you’re gonna go to your app right and then from the app you could basically look at your insights from there so in the app itself you’re gonna click on the upper right three lines and from there you’re gonna see insights and when you go to insights you’re also gonna see you know what your reach is how many impressions and some engagement metrics terms of your audience where they’re located the age range okay you’re gonna also see some content related information so there’s a lot you could see from the instagram insights analytics insights but you can also see additional information from socialblade so the key here is when you’re looking at your data you want to look for patterns and post what posts receive the most amount of engagement so if you see something working obviously replicate it you know you don’t want to replicate it immediately but make note of it and use it for future content so tip 14 use instagram ads so instagram ads give you complete control over advertisements so how they appear and who sees them so with instagram ads you can run photos you can run videos carousels slideshows stories so we mention this on other webinars for facebook advertising it’s worth repeating so if i go back into say facebook ads manager i can pick and choose my placements and really what i want to do is pick and choose for example instagram and so i have instagram feed i have instagram stories so and i could see what the video requirement or the media requirement is for running on instagram so with instagram you can run stories you can run videos single image ads you can run carousel so really you could put your best forward meaning take the post that’s performing well and maybe you want to advertise that promote it so you’re going to run this through facebook ads manager and it’s gonna tell you you know what your audience size is your potential reach okay what your daily results would be so you’re gonna get all that information when you run your ads on facebook ads manager but it’s a great opportunity for you to really push forward if you’re running a promotion it’s really an opportunity for you to push forward that promotion other advantages scalable pricing self-serve and instant robust reporting and highly refined audience retargeting so all of that is in the facebook ads manager you can get all the reporting units you need meaning you know who saw the ad did they click on it okay you can refine that target audience you can go back into facebook ads manager and refine who your audience is so lots of flexibility here and advertising on instagram but the key here is if you want to run advertising on instagram you know think about what it is you’re trying to promote if you feel something needs to get promoted then go ahead and you know you can either again reach out to somebody and have them sponsor it or you can run it as an advertisement so let’s move on to tip 15. so we want to create visually attractive and eye-catching ads so if you are gonna run ads you know here’s some things to keep in mind okay you want to use images that are natural and seem native okay you don’t want to use any stock photography first off you want to use something that you’ve done okay you want to minimize the amount of text so let the image do the talking you want to ensure your caption relates to the image and resonates with your audience okay so you have an opportunity to add some text below the image okay so make sure it resonates and then of course use hashtags to show your ads to target your audience but a wider relevant audience so hashtags do play a role here as well so these are some tips if you’re going to create ads you want to take these into account the whole point of the ad is to get people over to either web page or to your profile page okay so that they can engage and take action so instagram ads will help showcase your product service or brand in a way that’s memorable and unique so if you really want to get your vision your brand your product out there in front of a lot of people then advertising on instagram is a good way to do that so since we’ve been talking about pizza throughout this webinar there’s a good instagram a profile here about pizza you know i’m getting hungry just looking at this hopefully this is an example for all veg and non-veg pizza consumers i mean you can see this profile here they got the website you know they got the handle okay so they have a lot of followers so you know if i’m in the pizza industry i can go ahead and you know click on their followers and see who who’s following them who they’re following so some really good shots of pizza here it looks like you know a lot of people were involved in this you could see lots of different examples here some cute ones you know some funny ones some humorous ones so you know just taking a look at something like pizza which you know most people enjoy you know most and you can kind of appreciate you know how much of an advantage instagram can be because it really you can accentuate photos you can have fun with it you can really run some contests here you know give us your best pizza photo so here you know you could say use daily pizza as a hashtag for feature okay so they’re even encouraging you to use a specific hashtag so you can really do a lot here on instagram this is just a good example of what you can do and have fun with you know with an example like pizza just to give you some ideas so let’s move on to tip 16. take advantage of instagram tools so you can use scheduling tools like later hootsuite and buffer so i can’t stress this enough you know when it comes to measuring the engagement of your instagram post you’re definitely going to need a social media tool so you’re also going to need it if you do a lot of you know posting on instagram so let’s take a look at an example we’ll use later.com so if i go later here i can see you know i can use this to upload my images to my profile so here you can see it’s scheduled throughout the day of the week so that way we’re not overlapping you know we’re scheduling based on the times of the day that people are gonna look at this so you know here i could see you know particular stories if any stories are posted okay i can look at it from a weekly or monthly preview i could see what’s been posted okay and more importantly as a schedule tool i can also see the analytics i could see you know how many were posted how many followers so this is really important because you know if my profile is growing i want to be able to see what posts perform best what the audience was like you know by gender by age by a location so again i can look at it by post performance story or hashtag analytics as well so later really goes into details about you know what’s driving engagement so here you can see some hashtags that this become a particular company is using on instagram so here you can see how many posts with this hashtag you know and what and kind of engagement did they receive do they receive likes comments impressions how much reach do they get how many saves and it really just does go into detail so later does a good job i like this platform especially for instagram it’s great for scheduling but more important you know in addition to the instagram analytics you can really lean on you know this particular platform to get a really good idea as to you know how particular posts are performing remember if a post is performing you want to reuse it at a certain point in time okay learn from best practices learn from what’s working learn from what’s not working if something’s not working then don’t do it again so you can really get a good breakdown here and later.com so remember these tools place an emphasis on automation okay enabling you to automatically post at a scheduled time so you want to lock it in at a certain period of time and i have to worry about it so it allows you to really hone in on that particular time of the day and day of the week so that you’re really maximizing your chances of getting good engagement okay so develop your own signature styles to set up a style and content theme so that you’re able to stand out amongst the various competitors so you know again just going back to our pizza example lots of good photos of pizza and but this is their style this is who they are you know they’re not a particular brand they’re just you know people who like pizza okay and they’re having fun with it okay so that’s their style you know they’re posting really good shots of all this different types of pizza different styles different toppings and just to give you an idea of how popular pizza is and what you can do with it okay so again this is a good basic example um of what you can do with something as simple as pizza so don’t be afraid to experiment you know try something different with your profile you know do something different you don’t always have to follow what everybody else is doing that’s the great thing about instagram it allows you to be free and creative in fact if anybody has any styles that have worked for them you know feel free to put something in the comment section we’d love to hear your thoughts so tip 18 use user engagement to your advantage so i just mentioned that using the later example so we want to be able to learn from what’s working and not working so user generated content shows off your brand to be authentic and improves your relationship with your followers so you know you want to be unique with the content that you’re posting so if you do that you’re likely to build that relationship and you know increase your followers and you want to be able to see of that user generated content that ugc which is performing which is not performing okay so basically your followers and your audience are telling you what’s working and not working so take advantage of that remember going back to hashtags you could set up your own unique hashtag and ask your users to post images or videos relating to that which you can post in your brand’s account so just like the whole pizza thing they’re saying hey look you know use daily pizza for a feature okay that’s a good example of something you can do as well so you could set up a unique hashtag and say hey use this hashtag and that’ll help you gain some followers that’ll help you gain some notoriety and some visibility on your platform tip 19 use high quality images and videos just like on youtube just like on facebook instagram is no different images must be of high quality authentic and original i mean again one more time go back to the pizza these images look to be pretty high quality i mean if you have a decent mobile phone that’s all it takes a mobile phone with a camera that is that’s all it usually takes you know you want to be able to get that that right shot you don’t want to use anything that’s of low quality because it really is going to take away from you know the story you’re trying to tell so you don’t have to be professional per se just make sure what you’re posting whether it be video or whether it be an image is of high quality and remember videos needs to be fun and informational without causing the user to lose interest so you know if you’re going to create a video you know go ahead and you know make you can make it short make it fun okay you can see here these guys are just showing you how pizza’s made doesn’t take a long time they’re just going through the motions they’re not boring you with details they’re not talking really quick and easy just to give you an idea it doesn’t have to be as serious it can be fun so video content needs to be fun and informational without causing users to lose interest that’s the key short sweet unique authentic and fun have fun with it so worth repeating don’t use stock images on instagram because you know they don’t really bode well for your particular brand you know it’s instagram it allows you to post original content that’s the whole purpose of it okay and on the video side be concise high quality and informational enough okay so you have to hold the user’s attention here so when we say concise you know don’t make it a five minute video obviously make it high quality relevant to what you’re trying to offer and if you could do that you’re likely gonna hold the user’s attention so tip 20 promote your instagram page and other social media channels so facebook and instagram are part of the same family so this seems like a natural but you know don’t be afraid to promote it on other channels like pinterest or or youtube the whole idea is to get users to your instagram page and encourage them to follow it so you know you can always put that url in you know other platforms like youtube nothing wrong with that at all okay you can also promote your page offline with print ads and during other relevant events and then i would even take this to further is you’ll probably see you know an instagram logo on a web page along with other social media icons so you always want to help promote instagram on your web page as well but you can do it for offline with print ads so you can simply just put you know whatever your your slug is for instagram whatever your id is whatever you’re using on instagram that’s what you can use don’t be afraid to promote it offline or online today we’re going to talk about how to increase twitter followers so welcome and let’s get started so with twitter it’s all about tweets it’s actually a verb now uh when you do something on twitter you actually tweet and there are a lot of people out there tweeting in fact twitter has over 1.3 billion accounts so a lot of tweets going on in the world of twitter so as of the third quarter in 2018 last year twitter had 326 million global monthly active users okay so active meaning every day using the platform on a daily basis so a lot of people using twitter it’s very easy to use as you’ll find out and what you’re going to find out today is how to increase followers on your twitter account so they can see more of your tweets okay a little bit more about twitter there are 500 million tweets posted every single day that’s a lot of tweets so you can imagine with every tweet is a hashtag that accompanies that tweet so a lot of information being disseminated across the platform so tweets with videos so twitter does allow videos as well as images attracts 10 times more engagement than other forms of content so if you watched our youtube videos and some of the other videos we had out there regarding facebook or instagram you’ll know that videos do perform better twitter is no exception so if you have a video even if it’s done on youtube or if it’s not unpublished on youtube use it with twitter you’re going to get more engagement so twitter has 75 of its users use the platform for news okay so people go to twitter to get their news that’s where they go they don’t go to a regular website content-based website they get their news via twitter it’s just very easy to digest because it’s so few characters 75 of b2b businesses market on twitter so not only is it a b2c or business to consumer platform it’s a b2b business to business platform so a lot of businesses are on twitter basically promoting either a product service or trying to establish themselves in the industry using the platform so let’s take a look at twitter and let’s take a look at some of the ways in which you can increase your followers it all starts with your profile you always want to make sure you have a complete profile your name obviously the twitter platform that you have is going to have a handle okay in this example here it’s a totally real person at totally real person is the twitter handle and that’s what you’re going to want to use to disseminate your twitter profile to others so you want to make sure that you have a good image you have a real name and a good handle that people can associate with and remember so you want to be able to set up this profile with a keyword friendly bio okay a link to your website and a picture that represents your brand always helps so make sure it’s complete you can even take a step further by customizing the color scheme of your profile you can add a header image that sticks to your theme that will help your profile stand out and so let’s take a look at an example here so if i go to twitter here we go to simply learn twitter account okay their handle is simply at simply learn okay and they’ve customized the header they use their logo now if you’re an individual you probably want to use a nice profile pic here where they’re based a little bit about them so just a you know customized complete profile goes a long way you don’t have to go overboard with an elaborate design so to speak but just make it stand out make it associate with who you are as a person and a brand those are best practices in getting that profile up and running you don’t want to use something bland and generic you know take the extra step create something unique make sure your profile is unique you have a good image okay make sure it’s complete with you know telling people who you are and what you’re all about that’s really the first step on really any social media platform so you want to promote your twitter profile to drive users from other social media platforms so when you actually get that twitter account set up and you actually do have your handle go ahead and share it that’s the first step in getting followers if you’re already on facebook if you’re already on instagram then use those platforms to announce that you’re on twitter you can also take that a step further and you know send out an email to friends or family or like i said if you’re on facebook go ahead and set up a post say hey guys i’m on twitter you know come follow me so you can also use business cards advertisements marketing materials events to put that twitter profile on okay so it doesn’t have to be within the social media sphere it could be even on your website it can be even in email so you can basically promote that profile again you want to make that profile that handle easy to remember so totally real person is the profile on this example we’re going to use that profile every way we can whether that be offline or online you don’t don’t be afraid to use it on a business card especially if it’s easy i can just simply go to twitter and type in that handle so you want to stay active on twitter with regular retweets replies and favorites and that’s just it’s just so easy to retweet and reply and add favorites so let’s take a look at that on twitter so you could just simply i’m logged in as me and if i want to retweet something that simply learn did i can just simply click on the retweet button and i can add a comment if i want to and then i’m going to retweet that simple so now that tweet is going to show up on my profile my handle and i could simply like it if i scroll down here okay top 10 it trends shaping 2019 notice a simple tweet supported with an image so i’m just going to like that so i can even comment on it i can click on the comment and click a reply here okay and that’s going to show up in this tweet here just like if i click on this i’ll be able to see what other people have written and so it’s that simple if i want i can just click on the email button and even send a message to somebody right from that tweet the point is i can do everything i need to do right in the platform but to get started if you don’t have any tweets you know go and find other companies similar to you look at their tweeting and you can always retweet that that’s a good way to get going with tweets that’s what i started doing when i started on twitter in 2008 i didn’t know what to write particularly and i didn’t know how to write it particularly well so i looked at what other people wrote and and tweeted and just retweeted those that’s a good way to get your twitter account started okay so engaging with users is a great way to get more followers so on simplylearn i retweeted one of their tweets i liked another one of their tweets and it’s probably going to get their attention somebody at simply learn is gonna say okay rob sanders went ahead and liked us and you know what we’re gonna go follow this guy he seems to be somebody who’s an audience member who likes what we have to do likes what we have to say like what we’re tweeting let’s go ahead and follow him and so that’s a good way to get going with your twitter account is to really start retweeting and liking other tweets from other users so you can find an appropriate time to post your tweets to increase exposure retweets and followers and you want to do this you could do it within twitter or as i’ll mention later you can do it in a social media platform like sprout social or hootsuite or later or buffer and there’s plenty of social media platforms out there for you to schedule tweets point is you want to be able to schedule those tweets when it’s the appropriate time so you don’t want to do it in the middle of the evening because what’s going to happen is likely by the morning other tweets are going to bury your tweet so you want to be able to find the appropriate time to post your tweets so according to a survey conducted by hubspot the best time to post is between 12 and 3 p.m and why is that well most people are usually on lunch checking their phones yes twitter has an app and in fact most people use the app just like on instagram just like on youtube the app is very popular on twitter so it’s very easy for somebody to check tweets especially during the lunch hour and then from five to six pm that that in between time when when people are wrapping up work or heading home okay so weekdays have shown to have the maximum amount of engagement so during the week when people are working highly engaged with whatever they’re doing depending on what industry you’re in they’re likely going to check the twitter and react during those times okay so that was a a survey conducted by hubspot but really what you want to do is you want to be able to use one of these social media platforms like a hootsuite or later and find out exactly when are people engaging with your tweets when a what time of the day what day of the week are you getting the most retweets or the most likes okay that’s what you want to do so you can use this as a starting point as a best practice but eventually you’re gonna have to cater to your audience based on when you’re getting your tweets engaged so you want to increase followers by following more people it’s that simple and so it really is that simple let me rephrase that so it really is that simple so if i go back to twitter you know twitter is always going to recommend somebody for me to follow and normally those are people that are similar as myself okay so they’re not just going to choose random people they’re going to choose people who are following people you’re following so there’s going to be a connection to some degree or they could be people who use similar hashtags tweeting the same content so you want to go ahead and follow people the rule of thumb on twitter is if you follow somebody on twitter chances are they’re gonna follow you back you know i was once told when i was using twitter that hey you want to give somebody about three days to follow you back so that’s always what the rule i stuck to you know wait about three days start following people you can see here 833 people that or accounts twitter accounts that simply learns following and over 10 900 followers to simply learn’s twitter account so for me i don’t mind having a nice balance myself i have just as many followers as i do following and that’s a good thing so because you want to be able to keep up with what people are tweeting and so you can retweet at the same time you want to be following

    people as well because they’re going to follow you back okay and that’s how you can build up your twitter followers by following people and it’s as simple as clicking on a follow link so the key here is to follow people who follow your content people who are followers of your followers and you can use twitter’s who to follow list and upload your email contacts to twitter okay since they know you they’re more likely to follow you back okay so you can use twitter’s who to follow list and so if we go back to twitter here’s the who to follow list and so this is what twitter’s gonna recommend but you can click on this link here find people you know okay so if i click on find people i know then i can upload my contacts from outlook or gmail and they’re going to find people who are already on twitter based on who i’m connected with so generally that’s how it works that’s a quick way to get more followers is to connect with people you know by the way i’m gonna follow simply learn because i wasn’t following them prior so now i just clicked on the follow button now i am following so now i’m gonna see simply learns tweets in my feed so let’s take a second to look at a brand okay so it’s time for brand watch let’s have a look at some of the best tweets of 2018. now remember there are a lot of active users millions of active users that’s a lot of tweets so what we did was we scoured twitter from 2018 and we went ahead and picked out some tweets that we thought were pretty good and so the first one is wendy’s now i don’t know if any of you have actually eaten at wendy’s i used to eat at wendy’s a while ago i know their frosties are pretty good so what they’ve done is they incorporated that frosty as part of a giveaway okay so basically they’re saying hey grab yourself a free frosty with any purchase in our app so they’re encouraging people to use our app and then they’re following that up by saying hey and then join us on twitch from two to five eastern as we unlock all that frosty goodness so they’re promoting something that’s going to happen on a specific point in time this is of last january they’re encouraging people to use their app and they’re using that frosty as kind of a carrot if you will okay it’s a catch it’s a giveaway so they were able to you know basically wrap a bunch of things into one so get encourage people to take part and i’m sure a lot of people went ahead and took part of this but we could definitely see that 206 retweeted this tweet 302 basically commented on it and over 3 000 liked the tweet so the tweet was good and it basically engaged with users who doesn’t like a free giveaway especially free frosty so that’s why this particular tweet really does some justice for the target audience their audience they’re they’re giving something away to their audience just by allowing them to you know use her out okay so this tweet combines a lot into one and i like it apparently a lot more people than i did 3 000 plus also like this tweet and so moving on to how to increase your followers on twitter you want to mention other people in your tweets to increase engagement so what do we mean by that so let’s look at twitter so go back if we look at simply learn just take a look at some of their tweets what they’re doing if we scroll down here they have hashtags so they are mentioning specific hashtags but you can also mention handles as well so the hashtag is always going to start with either the pound sign but if we scroll down here if you use the at symbol you’re actually mentioning somebody so in this case we’re mentioning matt bailey so matt bailey says is matt bailey’s handle and so if you get a shout out to somebody they’re gonna pick up on that and then they’re going to probably follow you okay who doesn’t appreciate getting recognized for something especially something as small as a tweet okay notice i can go ahead and click follow if i want to follow them out bailly but it’s not a bad idea to add people into your tweet and you simply do that by just using the ad symbol and using their twitter handle it’s a good way to get recognized by that twitter follower it also increases engagement because it’s adding validity to the tweet and it definitely catches the attention of the person mentioned remember if you use that person’s handle they’re going to see that that you mention them okay and what it’s likely going to do is start some type of twitter relationship okay they’re going to then follow you you’re going to follow them and chances of them retweeting you in the future or mentioning you in the future is probably going to increase and overall that increases engagement so another important thing you want to do is find and use hashtags that are relevant to your brand and audience so this is a must this is mandatory on twitter you need to use hashtags twitter’s all about hashtags every tweet that goes out should have a hashtag okay and so what you can do is figure out what hashtags are trending so here what twitter does is they trends for you so these are all specific hashtags that are trending it’s mother’s day happy mother hey sunday morning whatever works for you these are trends that happen to be moving meaning a lot of people are using them clicking on them okay so you can use a popular hashtag what i would also recommend is using a unique hashtag the rule of thumb is usually about two hashtags in a tweet but that’s a rule of thumb but rules are made to be broken do what’s best for you if you want to include more than two hashtags go for it the only thing i’m recommending is include a hashtag so find out which trending you could just look right in twitter or you could just create your own unique hashtag it works both ways but when you have a hashtag in your tweet and somebody clicks on it then they’re going to go to that particular handle that hashtag and so when they look at the hashtag you’re going to see all the tweets with that hashtag in it so that’s the idea behind hashtags you want to have hashtags okay so if somebody clicks on a hashtag that you used then they’re likely going to see your tweet in that hashtags feed okay so that’s how hashtags work you want to use hashtags okay but you want to use hashtags that are relevant to your branded audience that’s really the key so hashtags help your tweets to be found through twitter search thus improving your reach and increase the visibility of your post so that’s another benefit twitter has search functionality so somebody can simply go in and start searching on twitter so if i go back to twitter i can just do a hashtag and start typing in something like spanish and i’m gonna get some of the most popular spanish hashtags or hashtags with the word spanish in it and so this is an idea for me that if i want to use a hashtag with spanish in it these are some ideas but they’re certainly searchable on twitter okay so if i just click on spanish okay i’m gonna be able to see all the hashtags with the word spanish in the hashtag so definitely use hashtags it’s the most beneficial feature of twitter bar none so some reasons why using hashtags also a good idea well you’re gonna get more engagement and you’re likely to get retweeted as well so when you get retweeted then that means more eyeballs because if somebody sees your tweet and retweets it they’re retweeting it for their audience and so it could go viral so to speak on twitter and that’s where the engagement comes in so if you’re using a hashtag that’s trendy well somebody might like that okay if you’re behind a specific movement or you’re following a specific baseball or football team or cricket team or whatever team you’re following then if you use that team and the hashtag that could also get you some some likes so don’t be afraid to use hashtags mix it up play around a little use something unique use something that’s trending just use something but make sure it’s relevant to the tweet find out what works for your competition what works for them might work for you too so you know i work with simply learn but you know simply learn has a good twitter account you know they have lots of followers they’re doing a lot of tweeting so if i wanted to be just like simply learn well i could simply just go to their twitter account and see what they’re doing okay see what they’re using as hashtags see what kind of tweets they’re implementing and see who’s following them so i can simply just click on the 10 900 followers that they have and what i could do is i can go through and start following the people that are following them so just mimic your competition to some degree or mimic others in the industry you know look at what they’re tweeting again start out by retweeting some of the stuff they’re retweeting if it’s good stuff if it’s a good tweet don’t be afraid to retweet even your competitors tweets okay use unique hashtags use the hashtags they’re using look at who’s following their brand so you can really learn a lot from others in your industry including your competition because what works for them again might work for you especially when it comes to hashtags or people who’s following them again people who are following them would likely follow you if you’re in the same industry so it’s as simple as looking at who’s following them and following those same people remember the rule of thumb is if you’re following somebody they’re likely to follow you back so again you can analyze things like the number of followers they have the frequency of their tweets what their profile looks like how they respond to the competition of customers okay what are they tweeting about what types of content brings them more engagement meaning of all the tweets which one is getting the most likes or retweets gets some sense of what they’re doing and again when i say mimic i mean whatever what i’m saying is pull best practices from that twitter account this will give you an idea what you need to do to get more followers so it’s always a good form of flattery when you can mimic what somebody else is doing just like every other social media platform following twitter influencers who belong in your industry is always a good idea so if you’re in the food industry and there’s these star chefs out there probably not a bad idea to follow those star chefs you know if you’re in the technology industry well probably not a bad idea to you know follow bill gates or elon musk or richard branson or somebody else and that’s a big influencer has an influence on a lot of people okay but make sure they’re in your industry that’s the key if you can make sure they’re in your industry and you follow them chances are if they look at your twitter account and see you’re posting or maybe retweeting some of their tweets they’re likely to follow you and if they’re following you your tweets are gonna show up on their handle on their feed and so don’t be afraid to go out and connect and follow those influencers it’s a good way to boost up your followers so again this will help you gain followers since you can replicate what they’ve done with their profile so again just like the competition mimic what your influencers are doing okay so people tend to follow people who follow influencers so you’re all of one like mind so to speak okay influencers might retweet or share your post if they find you retweeting favorites and replying to their post so remember if you’re following a retweeter or excuse me an influencer and you retweet their post chances are they might retweet one of your posts and again put you in front of a large number of people since they’re influencers so all of these are good valid reasons to follow influencers because if you’re out to increase your reach and exposure it’s hard to ignore influencers in your industry okay you want to use images and videos while tweeting remember videos get multiple multiple times more engagement than not using them at the very least use images but you use images don’t use stock photography use images that are relevant so one of these tweets caught my eye here from simplylearn so if i click on you know here it was further down here it looked like you know these are people who are engaging in a conference and it might have been one that matt bailey was at so it was a retweet from matt bailey as a matter of fact but you can see what simply learns doing is they’re including either a video or they’re including an image in every tweet and so that’s likely to boost up engagement so according to buffer which is a another social media platform adding a relevant high quality image in your tweets can help you gain more than 150 percent engagement okay videos are six times more likely to be retweeted so if you have an arsenal video or even one video don’t be afraid to use it my recommendation is trying to use images as much as you can in almost every tweet images go a long way and again it’s going to help improve engagement meaning more retweets more followers okay more followers more eyeballs so it’s a snowball effect just by using images okay so let’s take a look at another brand from 2018 okay pizza always my good example to use on these webinars i like pizza here this just says it all you know they’re talking about art and they’re using pizza in the form of art so they didn’t really have to say much else here this pretty much says it all and they did get some retweets to get some to some likes so sometimes you don’t have to say a lot to make your point sometimes just the image itself will do the job this was actually not from 2018 this goes all the way back to 2016. so still holds true if you use an image that image is going to get engagement okay so on platforms you can promote your tweet so you can use twitter ads to do that so you can promote your tweet and what you do by promoting it is putting it up above so that most people will be able to see it okay so see if we can find an example if i go here i can see this person is promoting their handle but if i go down here i can see a promoted tweet by constant contact so they’re promoting their tweet here so it’s not a bad idea if you have some media budget to go ahead and either promote your tweet or advertise on twitter so what that’s going to do is put you in a more prominent position and get your tweets out there and the whole idea for that is to get people to engage here you can see a call to action from constant contact so if i click on that i’m gonna go to probably a landing page on their website and so the whole idea when you advertise on twitter is really just like any other social media platform you want to put yourself in front of the right audience and so twitter’s no exception so with twitter you could put yourself in front of the right audience so what you could do is you could promote a tweet you know do promoted trends or you could do promoted accounts so you have a number of different advertising options on twitter what we just looked at was you know looking at promoted accounts and a promoted tweet so when you do advertise there are advantages you have to pay only after achieving your marketing objective so that’s a benefit of twitter the cost per click it’s a cost per click model so it tends to be fairly low you could tell your audience so again you’re picking and choosing who you want your promoted tweet or trend or account to be in front of its targeting is based on either engagement or it’s based on keywords i.e so really you could tailor who you want your tweet or your handle to be in front of and so that’s the really the benefit of twitter if you have a lot of active users on twitter you can really put yourself in front of those active users if they’re your relevant audience at a low cost per click so it’s definitely worth the test so you want to offer twitter support to your users okay so i can’t stress this enough okay so what you want to do is when users have questions about your product they’re more likely to tweet you for support hence they’re likely to follow your account so don’t be afraid to use the messaging option as well so we go back to twitter okay chances are somebody might have a question for you here you can look at bing ads it’s great connecting with ppc experts can’t believe tax season is here we’ve got some great insights so what they’re doing is they’re using the messaging app but they’re offering that messaging app in the form of customer service so don’t be afraid to use you know direct messages to reach out to people in the form of support what you don’t want to do is buy twitter followers chances are you’re going to get the wrong followers so even though it may boost your twitter follow account these bots cannot use or buy your products or services so stay away from all sorts of buying of twitter followers you want to build your twitter following naturally twitter is also cracking down on bot followers so a lot of bot accounts that were paid to follow users were shut down shut down by twitter so just my point is everything we’ve mentioned today is what you want to take advantage of okay if you want to pay for something pay for a promoted tweet reach out to influencers look at what your competition is doing use hashtags okay these are all best practices and organic ways to build followers so don’t get involved with anything that’s going to involve bots and adding thousands of followers to your twitter account because chances are it’s just going to lead to no engagement so create useful and relevant content so what we started out by saying is hey if you’re not sure what to do retweet retweet what somebody else is doing you know look at your competition’s twitter account see what they’re tweeting get some ideas as to what you want to tweet so you want it to be useful and relevant to your industry okay you want somebody to engage that’s the whole idea behind twitter the whole idea is if you’re going to tweet something you want to get somebody to engage with it so use twitter polls your old recent blog post brand news industry news and events and highlight customer stories i mean all of those are ideas that you can do to put content out there okay so for me one of the things i do is i’m definitely one for industry news so if i’m in the industry of digital marketing if google did a recent algorithm update i’m going to likely tweet about it or retweet it i also am a blogger so on my particular website if i blog i’m going to make sure that blog gets over to twitter so those are some ideas in which you can create useful and relevant content on your twitter account you definitely want to get that content out there but you want to make it useful and relevant quality over quantity because you want people to engage so bring variety to the type of content you share so i’m in digital marketing i deal with pay-per-click seo but am i going to just do pay-per-click and seo no i know that analytics i know that you know google tag manager i know that a b testing all of those are elements of digital marketing so i’m going to branch out and talk about some of those things that support digital marketing so that’s an example of bringing a variety to the type of content you share so don’t just stick to one thing you know feel free to reach out a little bit shake things up by sharing other forms of updates like engaging quotes and questions these work best when complemented by an image and an act as a great discussion starter so good point here even if you want to branch out of your industry and just throw in a nice useful quote it’s always a good way to gain some attention and get some engagement okay let’s look at another brand and see what they’ve tweeted about so we’re looking at forester here so think about emotional qualities and their implications so here you can see customers that feel surprised or grateful or appreciated they’re sharing that insight with you and so this was interesting when i saw this so what i did was i simply you see the hashtag here for digital basically if you wanna look at this particular study i just went to twitter and i typed in that hashtag and now i’m going to be able to see you know some of the other studies that they’ve done here you can see top 10 i teach friends shaping 2019 so i’m just following the twitter handle that they used so forrester does a lot of good research a lot of good insights and so what they’ve done here that makes this tweet look so good is they’ve actually put an image of the results in the tweet so they used an image to help gain engagement or increase engagement notice they also gave a shout out to somebody as well as use some good hashtagging so good tweet this was back in 2016. but again a good use of the image with the tweet so you want to organize tweet chats to interact with your users and bring in new followers so you know you basically want to be organized when you’re dealing with with chat so tweet chats enable you send out tweets on a particular topic using a designated hashtag so during a certain time to interact with your your followers and other users so you could do it at a specific time to really get out a specific topic but you want to be able to stay organized so that you know you what you’re chatting about is reaching the wider audience and you’re getting the right following and the right engagement okay you can also pin your best updates and tweets to your profile so you can just use that pin and what that’s going to do is pin it to the top and keep it there so that you know people who go to your twitter handle are going to be able to see that best tweet that you’ve done so what you want to do here is use the one that’s most engaging so pinning your best update or tweet meaning the one that’s really had a lot of engagement meaning retweets and followers and likes you want to do that you want to pin that to your profile and that will enable first-time visitors to see it and if they could see something that other people engage with and that’s going to encourage them to share and probably follow you so and and that’s always what you want to do you always want to put your best foot forward so pin your best tweet to your profile so i mentioned this earlier use tools to schedule when to publish your tweets so here are some of the most popular platforms you know i.e sprout social so if we take a look at sprout social here i’m in sprout social i’m connected to my twitter account i can simply just start tweeting about something here so you can see it’s gonna let me know how many characters i have remaining so to 180 to start out with when i’m done tweeting notice i can add an emoji i can upload media i can tag a specific location okay i can even you know call out a specific twitter profile now i can schedule this myself or i can use the schedule below i can pick and choose a time to schedule the tweet now again you want to be able to use the sprout social whatever social media tool you’re using two figure out when the best time of day and the day of the week to actually tweet when are you getting the best engagement so ideally that’s what you want to do you want to tweet when you’re likely to get the best engagement when those eyeballs are actually going to look at that tweet okay but you also want to separate out your tweets so they’re not on one on top of another because if you actually tweet back to back then those tweets are just gonna get buried so if you spread them out a little bit then you’re likely to maximize your number of impressions or eyeballs on that tweet so if you schedule a tweet multiple tweets in the same day then post them a few hours apart or an hour apart so that way you’re always going to get that maximum visibility so these social media platforms really help you in not only scheduling but figuring out what tweets got the best engagement and when and then that way you can replicate that success so again it’s not just sprout social hootsuite buffer they’ll help you determine the exact time your audience is most active and schedule posts to increase traction so you know most of these social media platforms do the same thing so really what you want to do is you really want to nail down that exact time your audience is going to be most active okay that’s the whole idea behind using it and when you actually do tweet you are going to get results and these social media platforms are going to share those results with you and then when you understand based on your audience behavior when they’re engaging when they’re not engaging that’s when you’re going to fine tune your scheduling so what you also want to do as you’re doing these tweets as we looked at earlier with wendy’s is run contest or giveaways remember randy’s gave away that free frosty you don’t be afraid to give away something if it means more engagement more eyeballs which could lead to basically future customers so contests can help increase your reach and exposure and each new participant can be considered as a potential follower so it also gives your followers an opportunity to tag their friends who would be interested in participating so really come up this is a great way to be creative come up with a good idea to get your your audience involved because what’s likely going to happen is your audience is going to share this contest with others that aren’t following you and so what’s going to happen is when they share it you’re going to get more followers you’re going to get more eyeballs and again potentially more customers so embed your twitter updates on your website you could simply do that uh it’s very simple but when you do then people to your website will be able to see your tweets so if i just go to my website here if i scroll down we actually have your twitter embedded on our website as well because we want you know people to see what we’re tweeting about and you can see i just retweeted the simply learn tweet at the beginning of this particular webinar and it’s showing up in my feed here so that’s when people actually go to my website they’ll be able to see what i retweeted and that’s going to help simply learn out because simply learn is likely to get some clicks on this particular tweet from my website so it’s also a good way to keep your website fresh and updated because if you’re an active twitter user and you’re tweeting a lot then hey that’s gonna show up on your website and it’s gonna show that hey you’re fresh you’re engaging you keep up to date it’s just going to make it look good and make your website feel fresh and not stale so embedding your twitter updates will help you add new followers as well because it’s people who are coming to your website that may not even know you have a twitter account so you can also do this in a blog post and a newsletter and other forms of communication media so it doesn’t necessarily have to be just your website but i would definitely recommend it because it will give a boost to your twitter account so now let’s take a look at the final brand watch let’s take a look at another tweet that caught our attention when this is from playstation so playstation is mentioning hey we got a multi-view on apple tv today with support for up to four live channels on one screen okay so you know they’re promoting a new feature that they have with playstation and you can see they supported that with an image and they got some really good engagement here so they’re basically saying hey look what happened to us today you know check out this new feature that got supported on apple tv so you never know what’s going to happen with a tweet when you tweet good things are likely going to happen whether that be somebody liking it retweeting it or somebody adding you as a follower something’s good is going to come out of tweeting twitter is an easy platform to use and if you take into account all these best practices you are going to increase your twitter followers after watching this video you should be prepared to explain why the human tendency to daydream can be interrupted using a storytelling marketing approach to list three key benefits of storytelling when it comes to consumer engagement to realize that different consumers are looking for different relationships with your company and to explain the difference between storytelling and story sharing let’s begin lesson one why storytelling is essential in social marketing when we think about the way that our company or our brand or our organization is represented to the world it’s easy for us to be focused in on things like quality and credibility and whether or not someone wants to buy from us but it’s also important to understand that for a lot of consumers the very idea of who you are is also important it’s not always just enough for people to know the name of your company or product they’re interested in understanding what the story is behind your brand and that might be something like how you came to be or why you exist or what your mission is or it might be something about the personality and sort of the lifestyle that’s represented by your individual company now the storytelling movement has been an area that we’ve really seen a lot of growth and a lot of improvement in the last several years in social media with more and more brands moving towards this idea of sort of humanizing their companies by telling the stories that come out of the company itself out of the use of the product or even out of the consumer stories that you know share how products benefit their lives or again just what goes on in that interaction and that dynamic between the organization and between the customer side of things now when it comes to storytelling there’s several different ways in which this approach offers value to a business and one of the key ones is on the emotional side we’ve talked a lot in the social sharing dynamic in some of the other areas of you know the the spread and the viral concept about how emotion is one of the most powerful things that impacts people’s decision-making and engagement with the brand so when it comes to creating that emotional connection or leaving people with some type of emotional response storytelling is one of the most powerful ways to impact that it gives you an opportunity to sway the emotion of consumers in terms of how they look at or view or are receptive to your brand now another thing that storytelling can really do that adds a lot of value is the idea of making you credible because a lot of times the way we tell stories especially when we’re incorporating in true to life examples or you know consumer stories there’s an implied credibility that comes through that storytelling and comes through those third-party experiences that can help people feel more secure about doing business with you not just more emotionally positive but actually feel that security of trusting that what they think they’re going to get or what they’re hoping to get that there’s going to be enough follow through and enough other people have had a positive experience for them to really trust that that’s what’s going to happen now another area that storytelling brings a lot of value into a company is the in the idea of making you memorable because human beings are wired for stories we are much more capable of recalling broad ideas and concepts and emotions when they’re communicated via a story so if we give someone a list of facts a list of selling points you know a list of reasons why to do business with you the ones that touch them emotionally or that you know problem solve those tend to stick with them but a lot of the data gets lost but when we put it in the format of a story and someone is sharing what their experience was our brains literally archive it and categorize it differently and our recall level goes up so again along with building trust and along with creating that that emotional impact the fact that people are better able to recall the information that’s communicated to them via that story helps make it a very powerful marketing tool now in addition to that it’s important to keep in mind that on average people tend to be daydreamers in fact study after study shows that if our minds aren’t occupied with an important task if we’re not truly focused on something we tend to drift off and when we look at that concept of daydreaming the average human spends literally half of their waking hours daydreaming we average 2 000 waking drifts per day with an average length of about 14 seconds so you do the math on that 2000 times times 14 seconds that’s a pretty good portion of our day where our brain is drifting off but when they look at the brain’s ability to stay focused versus having those drips we stay focused during a story if we’re reading a book if we’re watching a movie if someone is telling us an engaging story we are better equipped and better able to put those drifts off and really stay focused on what’s happening so that’s one of the other sort of scientific and concrete reasons why that memorable factor comes into play when we present things via stories now stories also allow us to connect in one of the easiest ways possible again because our brain is going to be a little more focused on being able to receive that message so by using stories to spread your brand message or to explain your offerings or to demonstrate how they work you increase the chance of keeping your audience focused on you and giving them enough recall that they can come back at a later point to actually do some business with you now think of storytelling from sort of the mindset of how we meet and engage with other people so in general when we’re meeting up with a prospective friend or a job prospect maybe we’re coming for an interview a service workers even just a stranger on the street any conversation that goes past just hello how are you doing and the cursory you know kind of polite responses it tends to be a story this is what we do when we meet we’re naturally wired to seek out insight and common ground and information about who another person is and in those interpersonal relationships the types of questions we ask you know the words we use they’re indicative of the type of relationship we want to build so clearly if you know if you’re single and you see someone else that you know you hope might be single that might be one of the early questions you ask and then based on whether you know there’s a romantic interest there you’re probably going to ask different questions than if it’s a interview prospect for a job or if you’re meeting up with a you know co-worker for the first time the relationship that we’re looking for denotes the type of information we want and that’s one of the important things for us to keep in mind when it comes to storytelling is we also have the ability to tailor our story to the audience so we can put those different features up front we can weave them in in a different way if we’re appealing to a group of 60 something females that love to sew versus a group of 20 something millennials that love whiskey tasting it’s a different message that gets put together with different focuses and features there’s also different things that we’re going to put forward if we’re proposing you know a million dollar contract versus a 25 impulse buy that someone can you know click and order online and have delivered the next day now on the business side of this we need to think about what the story that we need is because a lot of times we get so focused in business on getting the conversion that we forget that sometimes part of getting that conversion is creating those emotions building that credibility and trust you know helping them have exposure to what’s possible and for a long time this has been done through education we might put up videos or articles that aim to educate and to demonstrate the story side of it brings that more social interaction and environment into the mix and that’s something important for us to keep in mind so a quote that i really love about this concept that sort of lays the foundation of why it’s so important comes from the chief content officer over at digitas and he says the challenge is clear by now intrusive interruptive self-centered marketing no longer works the way it once did and its effectiveness will only continue to diminish in the social age because again the way that we share information back and forth with each other and the ways that that messages spread it happens differently in the social media age than it did before when it was more advertising focused and where marketing really was more about you know pushing the advertise pushing the message and sort of the don draper style of you know if you don’t like the conversation change the conversation and tell people what you want them to hear because so much marketing is now driven by consumers through that conversation we need to be able to approach it in a different way now another side of that is the idea there’s a difference between storytelling and story sharing and some of it boils down to semantics but some of it also does need to be kind of taken into account when we look at how we might put our message together because semantically consider the difference between telling and sharing so to tell is to communicate information facts or news to someone in spoken or written word it’s to order instruct or advise someone to do something that second part that i want you to keep in mind but to share is to give a portion of something to another to tell someone about something especially something personal it’s a again it’s a slight semantic difference but it’s a huge difference in terms of our approach and i love this seth godin quote that really pairs up with that idea the best part of show-and-tell has never been the telling part it’s been the showing letting someone see an experience and inviting them into that shared experience and that’s one of those things that makes the social version of storytelling really more like story sharing especially if you want to do it in a way that creates that back and forth consumer engagement story telling in its traditional sense is more the stories that we’ve put into commercials and advertising and there’s a place for that there’s a place to put that together in the social realm and it’s very important but the other area that that we’re just starting to kind of merge into and that really needs some exploration by brands is that idea of the social sharing where it really is about engaging back and forth with your audience and inviting them to be part of an experience with you and with your brand so ask yourself do you want to tell your story to people or do you want to share it with them and let them share their story with you and how do you meld those two together and what does that look like within your particular company or among your target audio so now that we’ve laid the foundation of why storytelling is so important and sort of what type of impact it can have the next thing we need to do is look at the business side of telling your story what does it look like to create a narrative or something that’s representative of either your business’s story or sort of the lifestyle or concept or ideas that you want to promote to people now there’s tons of questions you could ask yourself to start building your story but we can focus in on a couple key areas as a starting point to build from one of the first ones is the idea of whether or not you have a founder’s story now for a lot of brands the story of their founder is so interesting or inspiring that it catches the eye and it makes people take a second look at the product so think of the companies that are sort of iconic in terms of who their their founder or their leader is so whether that was steve jobs and the role he played at apple or walt disney and the inspiration and the role he brought to you know the entire disney complex or loads and loads of other businesses there are lots of examples out there of how the brand itself was so tied to the person who was sort of leading the helm that that became part of their story and people were really interested in it now we can find loads of examples of different brands where the founder really plays a critical role in representing who they are now great example of this is spanx the founder sarah blakely has really embraced the story both of how she came up with the idea which was basically she was trying to fit into a pair of cream pants for a party and they didn’t fit quite right and she knew that when she put her pantyhose on everything seemed to lay nicer so she literally cut the feet out of a pair of pantyhose and put them on and that’s what launched the brand you know she loves to sort of tell that story but she also loves to tell the story you know from her tagline of putting her own butt on the line pays off because the way that she made her first sale to neiman marcus is that she literally dragged the buyer into a dressing room and she went in and she put on a pair of white pants and came out and said you know here’s what i look like without them and went back in and put her pair of spanx on under the white pants and came back out and said now here’s what happens when i’m wearing these and the buyer from neiman marcus ended up placing a huge order and it was the first major sale that she got that put her in place somewhere so those stories and sort of the yeah this is how it happened you know this is literally what a difference it makes that becomes part of the brand and sort of sarah blakely’s journey as an entrepreneur and you know moving her way up into the you know the forbes list of uh you know highest earning females in the united states all of that plays a huge role in how they promote the brand itself and in sort of the the storyline and the lifestyle line that they want to promote to the people that might buy the product now on a completely differently themed vein we have fast food chain wendy’s in the us and canada where dave thomas was the founder and even though he’s you know he passed away several years ago he’s still a critical part of the brand and of the story because basically it was the idea that a working class guy makes good and continues to act like a working-class guy while building a massive charity because it wasn’t uncommon even when he was ceo to see him show up in a store somewhere and start working behind the counter or sweeping the floor somewhere he always played that role that made it clear to his employees that he wasn’t above them that he was one of them and part of them and has a huge huge ongoing charity effort for adoption because he was adopted as a child and so all of that plays into the narrative of wendy’s and who they are and what their brand message is and and the lifestyle that they want to promote to customers in fact if you if you go there now and you buy a meal and you get your cup all of the cups have stories of kids when they were finally adopted and what it meant to them when they were adopted or you know what their first experience was having a new family so again that plays into the story just because people are interested in the start of where how it came to be so looking at you know what the stories are from within your team and it doesn’t always have to be that founder story sometimes it’s just someone who works there post cereal paired up with burns group and use real factory workers to create a round of honey bunches of oats commercials and let’s let’s take a quick look at what one of those actually look like so you can kind of see the storytelling in action here i get out of work and i go to the store and somebody’s smelling around i smell cookies i said oh no you just smell me i just got out of work that’s honey bunches old that’s all i said don’t eat me now [Music] now there’s short simple easy stories there’s nothing complex to them they more just make you smile and laugh but they’re the types of stories that come from listening to the people who work at your company from thinking about how your company and their experience impacts the world around them now another question that we can look at is does your company or group solve a problem now this isn’t about the reasons you think you’re great or the reason you think people should buy from you it’s about that unique way that you solve an issue that consumers or on the b2b side of things you know that the buying agent is looking at that they’re trying to fix now a great example of this is airbnb or you could look at uber or lyft on a similar vein allowing people to experience travel in a new and affordable way but also letting you know owners or drivers earn extra money you know from something that might have been sitting there empty anyways you know that idea that when you’re traveling you don’t have to stay in a bland expensive hotel in fact when i travel for business pretty much any place i go i always book via airbnb because you know if i can have a bedroom and a living room and a kitchen especially for traveling as a family and there can be you know separate bedrooms as opposed to having my kids all stay in the same room with my husband and i it just makes sense but there’s also the story side of that of its different experiences and that’s one of the big things that people talk about is how the experience changes and even on the side of trying to recruit people to put their properties it becomes about the freedom and the lifestyle that’s enabled and there’s tons of examples on youtube of people sharing how you know leasing out that you know their vacation property the rest of the year when they’re not there you know pays for the vacation property and more or you know the people who now travel full-time because they’re able to lease out you know their apartment or their home or something else on airbnb the story side comes from the problems that are solved for people now another great example of a company that focuses on their story from that side is dollar shave club they basically took a problem everyone complains about and they made it go away you know the idea that razors cost a ridiculous amount of money that you always forget to buy new ones until it’s too late so you’re shaving with a dull blazer and it’s just inconvenient so all of their messaging focuses in on that idea of we make it cheap we make it easy and you know it shows up right at your house and you don’t ever have to think about it anymore and their commercials all tell the same story with kind of a you know funny modern millennial focused way so let’s take a look at one of those as an example as a founder of my own club i’d love to know how does yours work dollar shave club presents what the fact it’s simple you choose from one of our three great razors we’ll give you a free reusable handle and each month we’ll send you replacement cartridges for just a few bucks that means you get to shave with the fresh blood any time you want which feels amazing will i be locked into a contract no we wouldn’t lock you into anything that’s a relief how long for delivery i’ve got a conjugal visit next week well what if i don’t have to shave that often no problem after you sign up you can choose to get replacement cartridges every other month you sound like my mom i like that what’s this i hear about dollar shave club selling more than just razors you heard right we make all our own high quality grooming products like dr cover shave butter boogie’s hair gel and big cloud daily face moisturizer with sunscreen now you know what the fact is up from dollar shave club so join the club today now before we get into the tips and tricks let’s take a refresher on what exactly is social media marketing social media marketing which is one of the most commonly used and lucrative forms of digital marketing is a methodology that has brands creating and sharing content on social media now if you’ve ever been on any form of social media be it linkedin facebook or instagram you’ve probably been exposed to some form of social media marketing remember that burger king video advertising their new whopper or about a marketing tool that can help you visualize your team’s workload better than any other in the market right now now these are just some of the many ways that you’ve been marketed to the objective when it comes to social media marketing is to achieve the brand’s marketing and branding goals now this could be increased engagement more clicks conversions and so on so how do they do it with text and image updates videos or any other form of content that can attract the user’s attention and can drive engagement from them now alongside publishing quality content it also involves analyzing your data and running social media advertisements now some of the more popular social media platforms right now are facebook instagram twitter linkedin and so on next let’s talk about some of the advantages of social media marketing first off social media marketing provides great brand awareness now with the help of interactions with people on social media brands are able to build up their reputation as a business and with each interaction each post each share the brand is exposed to a larger network of potential customers who might be interested in the products or services offered next it gives you more traffic to your website marketing your products or services on social media will also attract customers to your website outside your usual customer base next it improves your brand’s search engine rankings now although this isn’t a direct correlation social media marketing does have a part to play when it comes to helping your page rank higher up in search engine rankings now if you start posting high quality content people will start liking and sharing it this will in turn bring it to the attention of influencers within the industry who will be willing to write about your business and then this gives you backlinks which as you know will help you improve your search engine rankings next it will give you improved conversion rates now with your brand being much more visible and interactive on social media every text image video or comment could potentially drive users to your website social media also humanizes your brand now this leads to more customers trusting your brand and being more interested in your products and services then we have improved customer satisfaction when your customers interact with your brand on social media it provides you with an opportunity to show compassion for your customers personal messages to customers addressing their concerns will be viewed in a positive light and can go a long way when it comes to humanizing your brand social media marketing is also cost effective now compared to other forms of digital marketing social media marketing offers some of the most flexible and relatively low cost options available now this opens your budget for more marketing and business expenditures now if you do get into paid advertising a good strategy will net you a great return on investment and finally it will help you become thought leaders now with your high quality posts communicating with your audience sharing content and promoting your authority you can have your followers look up to you now this will allow you to become a figure of expertise in your industry now let’s go into the social media marketing tips and tricks number one set up your goals now what good will your actions do if you don’t have a goal in mind the goal of your marketing strategy will be the driving force behind every decision that you make now this is exactly why setting up goals is very important moreover your marketing efforts have to align with the goals of the organization now here are some things that you need to keep in mind while setting up your goals first of all your goals need to be quantitative for example you need to have thousand conversions by the end of the quarter or 5000 followers on instagram by the end of the month and so on number two you need to stick to a consistent deadline this gives wait for each of your actions number three make sure your goals are smart now smart refers to specific measurable attainable relevant and time based now let’s go to number four like i mentioned earlier your goals need to be aligned with the marketing strategy now alongside these goals there also needs to be the north star metric now what is the not star metric this represents a main goal or a fixed reference point that will ensure that your team is on the right course this north star metric will also give your team clarity and focus now let’s have a look at some popular not stars there’s increased engagement greater conversion rates more leads generated app downloads and so on now let’s go to number two understanding your audience social media enables you to interact engage and build relationships with your audience now by understanding what they need want and desire you can deliver content in a way makes your product or service the answer that they’re looking for now there are also other ways you can understand them better this could be surveys to determine the issues that bother them the age demographics of your audience by conversing with them in forums responding to their comments on blogs and social media taking up their feedbacks or suggestions into consideration and acting on them and so on now here’s an example of different channels and the audiences that use them now here we taken our personal example hither simply learn now simply learns audience is predominantly working professionals and graduates an academy has high school graduates and the baiju’s app has high school students as users now let’s go to number three determining the right social media platform now while performing social media marketing choosing the right platform is really important now while selecting them you need to ask questions like why you’re using that particular platform who you’ll reach with this platform what content would work best on the platform and is there any content that was unique to that platform for example youtube and then there’s videos on it now answering these questions will help you zero in on a platform for you now while there are several platforms available for you to choose from let me tell you about some major ones there’s linkedin facebook instagram and pinterest let’s talk about the purpose of each of these platforms now linkedin is a professional network that’s best suited for b2b audiences now for facebook just about everyone has an account on it content that’s related to news or entertainment usually finds success on facebook then we have instagram visual content works best on instagram now although it works well for static images and short form videos it doesn’t drive a lot of traffic to your website then finally we have pinterest pinterest is also limited to static images however it’s highly effective at driving traffic to your blog now let’s go to number four setting up a social media calendar a social media calendar determines the message you want to convey to your audience it also consists of information regarding the different kinds of content that will go up on the social media platform now let’s have a look at some of the most popular types of posts on social media first off we have competitions now i’m sure all of you have seen posts like tag a friend who does this or comment or like to win something and stuff like that competitions like these provide great opportunities for engagement with the audience now they can be used to encourage your followers to share your content it could be also for them to create their own content along with the predefined hashtag competitions help grow your presence on social media then we have polls or service polls can help you with data collection that also encourages followers to take action and interact polls and surveys also provide opportunities through which you can learn from customers to understand what they like about the product or service or what they don’t and to receive their feedback then we have videos and live streams now although we’ll be covering this in a little more detail further on visual storytelling along with videos and live streams goes a long way to drive engagement among your audience now these help get your followers attention increase trust and credibility and have a high response rate and so much more to offer live stream with its live nature and having a human face alongside your business humanizes your brand and by extension helps increase customer loyalty and trust then there’s infographics articles and images social media calendars are successful because of their ability to increase collaboration within the team help understand what works and what doesn’t and in distributing resources in an effective manner next up we have number five using social media marketing tools social media marketing tools align to the goals of your organization with it you can create high quality content attract new potential customers and drive engagement it also helps you with the planning process you can plan create and schedule posts on your social calendar now some of the more popular social media tools include buffer hootsuite bus sumo if triple t and much more now these tools also help with generating leads creating email lists finding a relevant audience to show your content to creating buyer personas providing you insights on what works and what doesn’t and giving you templates for different kinds of posts now for number six visual storytelling now visual storytelling involves passing out a lot of information in the simplest of forms visually using pictures and videos your followers are able to grasp the message quickly and remember it for a long time afterwards visual storytelling is also not limited by language barriers this helps it become interesting and entertaining to anyone watching it this can help your audience stay interested and engaged grab the attention of potential clients and so much more but it also has some other advantages it helps you build a bond with your audience visual storytelling connects with your audience methods like live streaming help humanize your brand and help grow customer loyalty and trust it helps the audience quickly grasp the intended message thanks to its simple nature and finally most importantly content like images and videos are what go viral with visual storytelling you increase the chance for your content to be seen by more potential customers have a look at some of our videos now here’s what is machine learning data science in five minutes and ai in five minutes now these are some of our most viewed videos on our channel and now you know why visual storytelling if you guys are interested in watching these videos you can check them out on our channel home page we also have similar videos about blockchain devops and six sigma now back to our list let’s go to number seven paying for advertising this is a method that helps you find target and reach your audience with ease it can greatly help with achieving your organization’s marketing goals this can help you improve your reach and improve your brand’s visibility its pay-per-click model ensures cost effectiveness while providing great results and return on investment it also helps improve targeting by letting you control who sees your ad you get to choose from a number of different factors like interests hobbies personality types and so on alongside the basic user demographics like age location gender and so on now since most social media platforms have native analytics you also get to assess and refine the performance of your ad campaigns now as great as it sounds there are certain pitfalls that come along with paid advertising first of all your audience could get exposed to your posts too many times and tune out your content disregarding it in the process second it could get really expensive for smaller businesses or startups to manage a campaign to its maximum effectiveness third people could pass off your content as irrelevant and unimportant you’ll also have to deal with a whole lot of competition smaller companies with lesser budgets have an uphill battle to deal with better funded organizations next we have number eight newsjacking new stacking is a method that involves using current events to promote your own brands products and services now it’s a popular method that’s used to improve brand awareness news jacking uses the popularity of the current events and drives it to your brand it also helps shine a spotlight on your products it also helps you show off that you are up to date with current events in the industry and that your product is relevant by extension it also improves engagement and website traffic now for number 9 a b testing a b testing is a popular method for comparing copies creatives and ctas or call to actions of the posts that you put on social media now since audiences would react differently depending on the content a b testing helps determine which of the variants your audience engaged with the most a b testing can also be performed on variations of location age gender education your audience interests and so on next up number 10 community and influencers joining communities helps your brand link up with like-minded people and other companies belonging to your niche it’ll also help you establish your brand as an authority within the industry now actively participating in these communities can help create your own audience of potential brand advocates to group up with on the other hand partnering up with influencers helps promote your products or services to a brand new audience it helps provide an additional layer of authenticity in youtube which is also a social media platform if you didn’t know here are some very very popular influences we have marcus brownlee unbox therapy mr who’s the boss and lioness tech tips each of them with more than 4 million subscribers and finally we’re at number 11 measuring and analyzing results accurately tracking and measuring your marketing efforts are an important part of the process it ensures that you’re making the most out of your campaigns now it’s really important that you find key metrics that are crucial for your brand now these metrics can be tracked weekly monthly or in a quarterly basis and

    based on these results appropriate actions can be taken on facebook you could look out for reach and engagement on twitter you could look out for impressions clicks and impressions and interactions on linkedin likes comments and mentions on instagram and engagement and impressions on pinterest some of the most popular tools used for this purpose are sprout social buffer hootsuite google analytics and so on now before we get into the tips and tricks let’s take a refresher on what exactly is content marketing content marketing is a form of marketing that involves the creation and sharing of online content to help generate audience interest in a brand’s product or services this means providing information that the audience considers valuable and relevant in a consistent manner so that it drives some sort of profitable customer action so let’s talk about the content that falls under content marketing there’s options like blogs videos infographics case studies white papers and ebooks so why is content marketing so important firstly it helps build awareness trust and loyalty in your brand the more your brand provides accurate and well-researched content the more people learn about and trust your brand the more the audience trusts in you the more they’re likely to buy from you creating the content is relatively inexpensive and can be done in-house content marketing will also enable your brand to increase traffic to your site and get more conversions it also helps improve other marketing tactics like search engine optimization social media and public relations now let’s have a look at the content marketing process the first step is to determine what goals you want to achieve with your marketing campaign it could be increased conversions website sign ups and so on then you set up buyer personas from among your audience that can buy your content but what exactly are buyer personas now these are research-based profiles that represent your target customer buyer personas help you describe your brand’s ideal audience the decisions they make the challenges they face their interests and so on next you’ll have to set up content audits to determine the best type of content that works for you you also need to set up a content management system like hubspot squarespace wix and wordpress they’ll help you with increased collaboration greater support run a b test and much more you need to brainstorm for new forms of content that your audience can enjoy after that you can zero in on a particular form of content that would work the best for you and finally you can publish and manage your content now let’s talk about content marketing tips number one remarket your content content marketing is one of the many ways you can spread your content to a buyer audience you can define the audience you want to market to and then tag visitors who come to your site and using google’s display network you can strategically position your ads in front of people on google or its partner websites who previously interacted with your website and advertised to them through this you can build awareness and engagement with your audience here’s an example of a banner advertisement i would be shown if i was shopping for a macbook pro on amazon and changed my mind at the last moment this ad would maybe stay at the back of my head until eventually i go and finish that purchase now let’s go to number two answering complex questions with your content targeting specific keywords is extremely helpful with your content this is why you need to focus on google’s featured snippet this position also known as position zero enhances and draws user attention on the search engine’s result page through the featured snippet you can drive a large amount of traffic to your website while cementing your position as an expert in your industry you can have different forms of snippets like definition boxes where a snippet of text gives researchers direct and concise definitions and descriptions you could have tables where data is taken from the page and displayed in a table you could have ordered lists where items are presented in specific order and you can also have unordered lists next up number three we have create a personality for your brand if you’re looking to grow a following for your content try not to copy how already established and successful corporate blogs do things nowadays audiences tend to prefer content that has a certain humanness about it tend to follow solo influencers they advertise their brand by being themselves in a way they’re selling themselves by being themselves you need to analyze what these popular and influential blogs are doing and incorporate into your brand’s website thanks to this your audience will connect with you and come back for more now here’s an example of one of the largest players in digital marketing neil patel see how he himself is the brand and if you’ve gone through his content you know it’s pretty great as well that’s what you should be striving for moving on to tip number four ensure that your content matches your brand’s voice to make sure of this you need to constantly review your editorial standards and make sure your tone and quality remain consistent you need to ask your audience questions about how you can develop and refine your brand’s voice by answering these questions you can provide your audience with a more cohesive and helpful experience your tone of your brand can vary on the basis of what type of content you’re planning to post and what the goal you want to achieve from the campaign next up we have number five back up your arguments for data using statistics and facts to make a point by including a link to the original source makes it extremely credible this data can help the audience grow trust in your brand to persuade them that your content is valid and valuable this will also help your brand grow as an industry expert at number six we have use specific keywords now make sure you use specific keywords in your content this takes care of the seo aspect behind your content this will also help your content have a greater chance of being found indexed and ranked it could also help your content rank for niche topics within your industry moving on to tip number seven evaluate the success of your content with data earlier we talked about why it’s so important that you back up your content with data now let’s talk about how data can help you improve analytics tools will help you learn more about how well your content is doing the age demographics of the people enjoying it who doesn’t their locations the best time to post and much more with this data you can make sure that your time and money are being used in the best possible way some of the most popular tools in the market are buzzsumo evernote hubspot trello and wordpress these will help you find topics and influencers within your industry you can capture organize and share notes collaborate with team members create sales funnels and much more now we’ve reached midway right now so i’ve got a question for you do you guys have any tips for content marketing that we haven’t covered yet let me know in the live chat alright so let’s get back to our list tip number eight is to be consistent with your content post your best performing content and make sure they follow a consistent schedule finding a balance of the different types of content to be posted with the help of a content calendar will show your audience that you’re committed to providing them helpful and informative content this will also establish your brand as an authority and thought leader within your niche it will help your audience depend on you for quality content and give them a reason to return tip number nine is to make your content actionable providing actionable steps or information in your content will coerce your audience to take a particular action quickly it can help you create value-built content and fix pain points faced by your audience build a strong relationship with them and earn their trust it also leads to increased engagement and a positive brand experience it provides users with real value and solutions leading them to take action here we have an example from trello where we see a pop-up with a call to action asking interested users to input their email ids to sign media today involving more than 200 marketers more than 49 of them felt content marketing was really important to their digital marketing campaigns and more than 25 percent of their budgets are used for visual advertising content like images infographics videos and other forms of rich media will help you enhance the message of your brand and reach a wider audience here’s an example of advertising by coca-cola although there’s not a lot of text in the ads you can immediately recognize the unmistakable branding and the message they’re trying to send moving on to tip number 11 create trending and evergreen content creating content that’s evergreen and trending with your own unique angle statistics and research will be a huge advantage since you’ll have to update it every now and then you’ll get a great deal out of the work without having to do a lot of work here’s an example of one such evergreen article people are never going to stop wanting to learn how to do seo so with a little tweaking every few months to reflect new changes that google may have done you’ll have an article that you can get considerable mileage out of next up tip number 12 is to understand content that works for you you need to analyze what content works on different social media platforms for example you all know youtube is the best place for video content instagram and pinterest for visual content twitter for smaller snappy content and so on understanding what works and what doesn’t will help you better spread your content across the internet tip number 13 is to understand your target audience now like i mentioned earlier your marketing campaign isn’t going to bear fruit without targeting a specific audience understanding who your audience is is one of the most important steps for this you can find this out by asking questions like who you’re engaging with online their age location language etc by using social listening to find out what audiences are talking about your brand using tools to research what social channels your audience is using and so on after understanding them you can set up buyer personas for your audience tip number 14 is to perform a b testing now abs testing will help you understand what your audience likes or doesn’t what content works for you and much more you can do a b testing on headlines and title tags call to actions content formats image types content length and much more it can also help you make better decisions in the future and finally our tip number 15 is to reach out to people sharing similar content one of the best ways to build your audience is to get people or influencers who already share content within your niche to share your content now since these people already have a trusting audience they would be a lot more likely to enjoy your content content marketing strategy so buckle up and let’s get right to it and we’re gonna get right into some of the best practices some tips some methodologies some things you should be doing with content marketing so right out of the gate let’s start talking about knowing your audience okay so content is all about writing for a particular audience so it’s just like speaking except when we’re speaking to somebody we’re speaking directly to them content is very similar and so we have to be able to know our audience ahead of time so what you can do is collect demographics of your target audience based on who’s coming to your website so you can get that data in google analytics under audience email subscribers i mean who is subscribing to your emails who do you already have in your email database and you can look at social media i mean you look at facebook you can look at the people who are already connected to you okay these are just some three three of many examples you could be doing to gather data on your audience okay you have to know who your audience is before you start writing you know for a successful content marketing strategy you really just need to know your audience and basically you’re going to segment them based on their interests so that content is going to be catered to that audience okay so if it signs that likes a specific you know product uh that you offer or feature that’s part of that product that you offer then that’s the segment you’re going to be writing about so you need to collect your data on your audience ahead of time then you’re going to segment that audience okay so you’re not going to write content for everyone because the shoe doesn’t necessarily fit for everyone okay the shoe has to fit for specific foot and in this case we’re talking about an audience we need to be able to segment our audience out and you could certainly segment them out by age by gender by education level by income by interest i mean these are just some of the examples again it could be new returning or new reusers versus returning users it could be users who have purchased from you in the past versus users who haven’t purchased from you in the past it could certainly be an age range or it could be even going further on interest level or combination thereof okay so for example you can get that demographic information using google analytics just got to go in the analytics under audience under demographics you’re going to see age and br it’s age is broken out by age range and they’re going to see gender so you’re going to see a breakdown of gender and use that to your advantage so if you’re going to you know write some content and you know 99 of your traffic is female the age of 18 to 24 then you know that content’s been catered accordingly so we could certainly go to facebook page insights and get some really good demographic data there because facebook is all about demographics okay so you could see exactly you know how many fans you have broken out by men versus women and then you can see again same thing as google analytics you could see an age range breakout you could use twitter analytics i mean twitter has shared some really good insights into education level so you know if you’re dealing with you know highly sophisticated people who have master’s degrees or even higher or let’s just say even on linkedin you know that a majority of the people you’re trying to target are c-level meaning ceos or cfos or cmos you know chief marketing officers or chief executive officers then you’re going to cater your message a little bit different than say mid-range managers or or you know even high-range managers or even vps so use your audience information you collect on these various platforms to your advantage okay so let’s jump into number two we want to create high quality content now i know this sounds like a given but and i say but heavily there’s not a lot of high quality content out there on the internet so separate yourself first and foremost always always always create high quality content it’s going to result in a lot of things that are going to benefit you you know one you’re gonna come across as you know somebody who knows what they’re talking about and that’s gonna help increase your brand awareness okay when you increase your brand awareness people know about you so it’s likely going to increase traffic to your website or if you’re on social media you know if you produce good high quality content people are gonna share that content okay so from an seo perspective it can improve website ranking meaning if you have good quality content you know and it’s really focused in on a specific topic or a certain set of core words keywords then you’re gonna rank improves website dwell time meaning hey you’ve got good content people are gonna hang around to see what else you have to offer okay so it’s no secret that you know good content you usually leads to you know quality engagement and then certainly last but not least you can gain a lot of leads here meaning hey somebody likes what you have to say whether it’s a video or a blog post or or infographic you know people are going to become more interested more engaged spend more time and that’s all going to funnel through to somebody taking that next step in the funnel and becoming more interested in your service or even purchasing one of your products so creating high quality content involves brainstorming topics and terms you know you got to do the upfront work due diligence is at work here so brainstorm some topics use a keyword research tool to gather results so if you have a topic you know one of the benefits of quality content is rankings go to google’s keyword planner understand how much quality and and understand how much competition each keyword has or understand how much volume each keyword has that’s what’s available in google’s keyword planner or any really any keyword planning tool you always want to create original content okay so you don’t want to plagiarize or take somebody else’s content and then you want to support that content with compelling headlines so if you have a piece of content you got to get somebody’s attention write a nice headline that’s going to grab their attention okay so give valuable content to readers and add resources from well-known sites so if you you do borrow say a data point from another source then you know cite that source you also want to create engaging and thought provoking content get somebody to think i mean people are going to rage your content because they not they don’t know the subject matter their interest in the subject matter and they want to be able to spend the time taking something away from that content follow a logical structure and use relevant images i can’t stress this one enough you know just throw things on a web page you know put some structure to it maybe you have to break it out if you feel like you have too much content there’s no harm in breaking it into part one versus part two get people uh tease them a bit get them to come back and read part two okay use different content forms in case somebody’s interested maybe you want to capture some data you know prefer short paragraphs to make the content readable remember if you’re talking to c-level folks you know maybe you don’t have to dummy down the content so to speak but if you’re dealing with you know folks or people that are right out of high school or still in high school then adjust your content in format and paragraphs accordingly and then update the content as well just because you publish it doesn’t mean that it’s done i mean when we’re talking about a web page we’re talking about something that is actively changing or can change the medium that is dynamic okay so if a data points change go back in and update that data point and then let people know about it because they may want to come back and and you know check in to see how much that data points change so these are all you know good takeaways for creating high quality content there’s some other things that you should be aware of you know grammatical mistakes you know you need to avoid those there’s no reason for grammatical mistakes today’s technology doesn’t allow for it and hey listen we all have friends we have colleagues my desk is sitting next to a colleague who’s more than happy to read something before it gets published so take advantage of the resources you have available no reason for it because if you have a grammatical mistake you just lost a lot of credibility you know don’t be afraid to add a clear call to action at the end of your content if somebody’s interested in reading it they’re probably going to be interested in taking the next step whatever that next step is okay so creating content that fulfills viewers requirements meaning if somebody’s searching for something and your content shows up in the search results then they’re actively looking for you what are you offering them is it fulfilling their requirements you know don’t be afraid to use examples throughout your content in fact work in or integrate some case studies in there show clear examples to stress your points and then just don’t put words on a web page you know to break up that content with an image that’s going to be visually appealing okay and you can add images from public domain sites meaning stock imagery if that’s what’s going to help create visually appealing content and then give more information to your audience and we say prefer to give more information meaning hey going back to the content i was saying about breaking it up organizing it if you have more information you don’t withhold it have them come back and read a secondary blog post or secondary piece that supports the original now we want to move from high quality content to running a b test baby test so important why because with a b split testing you can increase your conversion rates okay so four elements to test in your content marketing strategy so if you have content say a blog and you’re testing that blog you know test out the images test out the forms do you have a long form or short form you know test out the content length you can have a variation that is a lot shorter than the original does that increase or decrease bounce rates play around with call to actions your call to actions do matter you know do you want to use a softer call to action a softer tone or do you want to use something very direct and strong you know test call to actions to see what’s going to get people to move closer through the closer to purchasing and through that funnel so a b testing to me is something that should be naturally done with google optimize it’s free so with images you know you could test a lot of different variations of images anything from people to you know outlandish imagery to just something very stock and neutral but just make sure that those images are relevant to the post you know test the length of that content you know again if you know that your average time on page is very low you know don’t write something very long write something that you think is going to stick with that time on page but on your a b test create something maybe a little longer if it’s engaging enough maybe somebody’s gonna stay a little bit longer on the page so you know create a variation it’s gonna play with that length okay so use analytics to your advantage to figure out as a baseline what amount of content is getting people to stay on the page then see if you can push the envelope one way or the other okay improving the page with sign up forms really what you want to do is create a user friendly experience so when you have sign up forms and don’t make them non-intuitive don’t make them difficult you know link maybe up to facebook or google so if they’re creating an account they can create an account via google or facebook or you know don’t put too many forms on the page and then on those ctas as i mentioned play around with the tone you can also play around the color i mean i test color all the time believe it or not color does matter don’t use red use green people react to different colors but again you have cultural variances as well so you got to take that into account if you’re in the middle east or the far east asia you know color schemes and what you say matters and it changes versus say you know europe or the west okay so keep that in mind when you’re making changes on color or tone or placement and things of that nature so you want to conduct a competitor analysis so we’re talking about creating high quality content testing that content you know brainstorming some topics you know looking at your audience you’re doing all this work you might as well take the next step and figure out what it is your competitors are doing so you can opt for competitive analysis by identifying your competitor’s top performing content for specific topics okay and so really what we’re trying to do here is improve our conversion rates so what are your competitors doing what are their baselines we can maybe up that annie i mean that data is also available in google analytics so you can look at benchmarking reports in google analytics to get some form or fashion you can also go to facebook and look at your competitors facebook pages and see what’s performing in terms of engagement but what you want to do is find out your strongest competitors by using search engines or check which websites are competing with you and again that could include facebook as well or maybe even linkedin so you go with the search engine route you can always type in that coveted keyword that you want to be found for see who’s ranking ahead of you and you can see the metadata meaning the title tag and the meta description you can actually see hey what are these guys writing that’s getting them recognized in the search engine rankings so you can certainly if you go to search engine route you could certainly leverage an seo platform like search sem rush or moz or something like that that’s going to allow you to get some good insight on competitor information so keep in mind there are seo platforms that will give you information on your competitors and that’s what these seo platforms are good for so number five moving on choose a suitable content format so now we’ve done all this homework we know what we want to say we know who we want to say it to we’re ready to do some testing but we need to find a format because it’s not always about a web page per se meaning content on a web page there’s not always about a blog post with content in that blog post okay we need to decide the type of content that’s going to fit what we’re trying to say so again you can go the traditional route with just posting a blog post and there’s nothing wrong with that because with a blog post you can incorporate video and imagery you could also go a more harder route when i say harder more let’s say official route with an e-book or case study something that a user is going to be able to take away with maybe download something more official um something more in-depth something with a harder stamp on it so that that shows individuals that you’ve taken the time you’ve done this homework you’ve done this research you’ve done some really in-depth analysis and now the proper format for that is not a blog post it’s an ebook now if you’re into talking like i am then you could certainly do a podcast and podcasts are always popular depending on the topic so you got to be aware of the topic now videos are always always a good option you got the likes of video and video and youtube and some other you know video platforms out there that allow you the ability to get found very quickly especially with the likes of youtube you know people use youtube before they go on to purchasing a product so think about that so if you’re trying to get somebody if you’re trying to sway an audience to move from being a brand awareness and a loyal you know customer to taking the next step okay to purchasing more or purchasing for the first time and so videos kind of help convey that now if you’re trying to convey a lot of different points then an infographic might be your best option instead of having to write out all those points try using an infographic to convey those points visually now again with blog posts it should have valuable content that can be shared by your website visitors on social so that’s the key make sure you have those shareable social icons now with ebooks it should have longer in-depth content so and it shouldn’t be published frequently so maybe if this is something you’re doing annually then ebook could be the format with a case study what you should have a customer story that succeeded in and you solving that customer’s problem so the case study is always there for you know somebody to get an idea of what you’re all about infographic is just visualizing data in a more organized way in a more visual way so somebody understands what you’re trying to convey now with that podcast again suppose your audience doesn’t have an interest in reading again it could be a certain age certain gender a certain culture hey everybody absorbs information differently so think about it ask yourself is the podcast the best way to communicate to my target audience and then videos are highly engaging they’re also shareable on blog posts and pretty much most if not all social media platforms so once you’ve done that once you choose the proper format you want to choose a content management system that’s going to work for you so you want to be able to choose something where you can plan appropriately produce manage publish and measure results all in one place there are plenty of content management systems out there that will help you do all of those things okay so some examples are wordpress hubspot binder i mean we can list hundreds if you’re into blogging you know wordpress is the way to go if you’re into building out landing pages that you want to you know share you know hotspot could be the way to go okay there are lots of available options out there so moving on number seven target your audience using emails okay so what are we talking about well we all know what emails are emails help us to communicate directly with our target audience and convert them to leads so email is a good way to follow up with your audience so if you’ve done a podcast follow up with an email you know maybe get them to you know fill out a survey via email based on that podcast or if you create a podcast about some data that you talked about in that podcast follow up that with with them via email with an infographic perhaps okay built into the email okay there’s lots of ways that all these formats can complement themselves via email okay you could certainly take a blog post and package it into an email and have a link pointing back to the blog post maybe as a teaser or if you’re doing a series a series of blog posts you know you could tease that in an email so an email is a good way to you know follow up with your target audience indirectly or directly when we say indirectly you know you can collect emails and send out those emails with you know certain information or what you should be doing is targeting and segmenting your emails just like you are your content so if you’re producing content for certain audience then make sure that particular audience gets that same email now some of the email content that you could share with your target audience are newsletters okay seasonal emails promotional emails automated messaging and what we mean by automated messaging hey if somebody just purchased from you send them a thank you email maybe follow up a couple days later with another email with a survey or what you could do is if you know who your loyal customers are you target them with a promotional email so there’s lots of ways to slice and dice content via email okay just make sure you know your target audience is there’s lots of things you can do in email again you can complement lots of different formats within email as i mentioned before with a podcast or a blog post so keep all that in mind email’s a good way to communicate with your audience okay the last point we want to make here is use native ads okay so we talk about native ads it’s one of the smartest ways to connect your audience with your brand so for example this is a native ad on buzzfeed okay it’s about 15 bands that probably won’t exist without led zeppelin okay so for you folks out there that don’t know who led zeppelin is a rock group from the 70s late 60s 70s okay disbanded in 80 81 82 early 80s okay but you know people grew up like myself listening to led zeppelin okay so you can see the headline here 15 bands that probably won’t exist with the outlet zeppelin you know i’m interested in who those bands might be even if you don’t know who led zeppelin is okay you might be inquisitive to say okay who is this led zeppelin group and what are these 15 bands the key here is not to say the headline or led zeppelin per se but it’s a native ad and it’s sitting next to content talking about music okay so according to forbes online audiences are 25 more likely to look at a native ad than add a banner and so that native ad in this case we’re talking about music needs to be sitting or accompanied alongside content talking about in this case music you know would help if it was rock music just music in general might get enough to get peak people’s interest okay so if you’re going to create content you know align that content with something that’s you know naturally going to fit and that’s why we call them native ads because they’re native to the content that they’re associated with so finally after all that’s said and done when all you’ve done is create good content follow up via emails targeting your audience and associating that content with you know content natively then you can always measure your content performance so my favorite part of it all you going to analytics going to facebook insights you know you want to go in and check out how that content’s performing and you want to do that because you want to be able to see what’s performing what’s not performing the key here is associating the content with kpis that’s really the key so measuring the right metrics can help you understand whether your content is engaging or not so again measuring the right metrics okay so when we’re talking about a video you’re not necessarily going to look at page views you’re going to look at video views so you know some of these basic metrics of users and sessions and pages bounce rate you know dwell time that’s all great but you just need to make sure that you’re aligning the right metric with the right asset so for example if you have a case study or ebook you want to make sure that you’re measuring how many downloads the ebook or the case study received again with the video you want to measure video views now if you’re packaging up emails and sending them out to your target audience you want to make sure you look at open rates and click rates okay so a lot of things you can be looking at so make sure you choose the right metrics because there’s hundreds and hundreds of metrics to choose from so just be aware all the different metrics that are available you know if you’re in it for search okay how much traffic getting from search where are you ranking so there are a lot of things you need to think about so think about the content that you’re producing and think about how you want to be able to measure that content so let’s go back over our checklist here so what you could do is create an editorial calendar in fact i would highly suggest you create an editorial calendar in order to keep track of all the content you’ve done over a period of time are you making your content worth reading that means are you checking the results of that content what we just went over measuring the content is it worth reading have a column set up in that editorial calendar you know performing or not performing if it’s not performing don’t do it again okay curate your content okay you always want to you know make sure you’re reusing or using or adding to the content that you’ve created guest post on influential blogger websites you want to add statistics numbers and quotes to your content make it engaging make it look like you’ve done your homework you could share all your content not just on social media but you know platforms like slideshare now you can share it on all social media platforms i’d highly recommend it and again you can even repurpose it as a blog post so if it’s a podcast then you know you can recite that podcast in the form of a blog okay so get some testimonials that support some of your content again create a podcast you can send out an email with a survey or trying to solicit some testimonials or if you post something on facebook you know leverage the feedback you get from facebook in the form of a testimonial okay and then you want to promote your blog post for maximum success and a lot of that means seo so make sure you do your due diligence and get the right keywords in that blog post okay so you can create personas for different user audiences okay so remember it’s all about tone okay so if you’re going to create a blog post make sure your tone is aligned with that right audience whether that be young middle aged or older are you choosing the right type of content okay you’ll know based on the results okay you want to add h1 and h2 tags on your web pages why because when we’re talking about content we’re talking about organizing the content and h1 and h2s help you organize the content appropriately customize the metadata metadatas title tag and meta tag descriptions and even alt tags okay all of that is for search so you want your content to show up in search whether that’s video infographic or blog post all of it can be shown in search results so make sure you write a good title and make sure you write a good meta description because that’s what people are going to see when they search okay so you want to create a detailed summary and title and again that goes along with the title tag and meta description and then you want to make it easy for the audience to ask questions and comment on your blog so don’t be afraid like i’m gonna do right now in this video is if i’m missing anything from this checklist feel free to comment hey i’ve written my fair share content but i could be talking to an audience that is just as qualified as i am and they may have some tips so feel free to comment underneath this video now don’t be afraid to ask just like i just did people are always willing to provide constructive feedback so don’t be afraid to ask for it and make it easy so to me every blog post needs to have some form of a comment box because blog posts are out there to solicit engagement now let’s recap everything we talked about because we’d certainly covered a lot and there’s a lot to cover when it comes to content marketing so one know your audience again you can lean on google analytics you know demographic data whether it be age or gender you could do the same with facebook and twitter and linkedin you know every platform has some data you could take away create high quality content when i mean high quality content just brainstorm some topics has it already been written to death about or is this unique you know don’t write something your competitors are writing okay don’t copy what your competitors have written organize your content support it with good imagery all of these are tips to creating high quality content okay when you create that content think about running some a b test you know run some variations and switch out the image switch out the call to action see what’s going to get people to react and engage with the content conduct competitor analysis so lean on the facebooks of the world to see what your competitors are posting see what’s engaging for them okay you can also lean on these seo platforms like sem rush and moz all you got to do is plug in a domain and they’re going to give you some information about where a particular competitor ranks for keyword or how many backlinks and what websites are linking to them so all that’s available in these seo platforms okay so you want to choose a suitable content format we listed a few from ebooks to case studies to podcasts to infographics to blog posts to videos it’s up to you what you think is best for your audience just keep in mind you need to be able to measure it and so that’s the important thing if it doesn’t work the first time out then you might want to consider changing out the content format choose a content management system you know plenty out there wordpress is a good one if you’re going to be a blogger okay blogging allows you to you know post optimize that blog post you know you could have the ability to share that blog post across social platforms and you can also have that blog post show up in search engine results so you can’t do any of that without a good content management system so you want to target your audience using emails okay so email is a good way to again further communicate with that particular segmented audience and again you could use it to send out promotional emails to loyal followers or you can use systematic emails to send an email a thank you email somebody purchases and then another follow-up email and again you can repurpose some of the content you’ve done in another format in the form of an email so you know if you created a video you know put that video in the form of an email and send it out to your audience to make sure they’re not missing out on that video you just created so lots of ways to use email take advantage of email it’s your ally here okay use native ads okay don’t be afraid to put that content and pair it with some other content on another website it’s been proven people are going to engage in an ad that they see based on the content they’re currently reading because the ad if it’s native it’s going to be similar in nature to the content they’re currently engaged in and then measure your content performance i can’t say this enough make sure you’re leveraging google analytics okay with google analytics or facebook insights or twitter or linkedin or any other platform you’re running on they’re gonna have data on what you’ve posted so take advantage of it line your kpis so if it’s an e-book or case study don’t measure just traffic measure how many people are actually downloading them okay if it’s a video how many people like the video how many people are commenting how many people are sharing the video how many people subscribing to your playlist based on that video content okay so these are all things you can measure okay so every platform from wordpress to youtube to reddit has some form of analytics associated with it today we’re going to talk about how to get traffic to your website so thank you for joining and let’s get started so let’s imagine you’re setting up your own website okay you’re clicking away you’re developing using some good tools you’re developing you’re designing you’re doing some qa you’re testing you’re sharing with friends and an alpha version and then finally your website is all set up congratulations well when you hit enter and your website is finally published what’s going to happen well a few days later you’re checking your website and you’re looking at analytics and you notice your traffic’s very low okay well you’re scratching your head because you’ve done all this work with your website but you’re not getting any traffic so the reason is you spent all your time developing designing the website to make it look good but you didn’t do anything or any planning or any strategy around bringing users to your website so the two go hand in hand you just can’t build a website without thinking about how to drive users to the website and so before i tell you how to bring traffic to your website let me tell you why this is so important okay why do we want to bring users to our website i mean it has to be on equal ground as web development and design is somebody who goes to your site and then does something when they get to your site so you have users and when those users get to your site they’re generating page views and traffic and you want to turn that traffic into engagement okay so each page’s traffic is configured independently of all their pages so when you go when somebody goes to your website they look at a page that’s a page view in certain pages on your website you want to turn that page view into a conversion okay whether that be you know looking at a video or purchasing something so think of these pages on your website as salespeople they’re trying to convert visitors who come to your website but first we need to get the visitors to your website so when you get visitors to your website again you can generate sales which means revenue or you can increase brand awareness or you can earn revenue through sponsored posts and advertisements so if you have for example a lot of content on your website you can turn that in to revenue by hosting ads on your website so when somebody clicks on that ad you’re going to earn a percentage of that click okay what that click is worth so having a website means a lot of good things for you but first you got to get the traffic there and so what we’re going to do is we’re going to tell you how to drive traffic to your website so there’s lots of different ways in which you can bring traffic to your website well the first is paid advertising so paying to advertise your products services with ads is one of the easiest ways to drive traffic to your website so some of the options available are search ads social media ads or display ads so search ads are ads that are displayed in the search engine results so when a user types in a keyword query you want your ad to show up based on that keyword query okay so an example is digital marketing course somebody types in digital marketing course and simply learn is the first app that shows up how do we know it’s an ad because you can see the word ad next to the domain so when somebody clicks on that link simply learn is going to pay google so that’s how search advertising works okay the next is social so social media marketing involves increasing traffic or engagement or brand awareness a lot of different strategies but you’re instead of doing this on search you’re doing it on a social media platform okay so for example you can advertise on any particular platform and the way you advertise could be with an image it could be with a video so in this case you could see cobreo is doing a sponsored ad here how to succeed with google ads and then another form of advertising is display so display means creating ads that are placed on specific websites so with display unlike search you have a choice in the ad format with search you only have text ads but with display you have text edge image ads rich media ads video ads so you have lots of different options in which you can advertise on other websites so the idea here is to get your ad in front of the right audience when they could see your display banner your banner ad then it’s going to be more visual more appealing generate some brand interest and hopefully you can get somebody to click on that ad and over to your website so that’s paid advertising again through search through social through display but you can also promote your site on social media so once your content has gone live you could take advantage of different social media platforms i mean it really depends on what you’re trying to promote because what you’re trying to promote needs to align with the appropriate social media platform so facebook is best suited for industries like food and beverages and news and media and if you’re selling a product so you fall into one of those categories and facebook could be the right platform for you if you’re involved in again beauty or food and beverage or e-commerce then you can also leverage instagram which is part of facebook’s ecosystem so if you advertise on facebook you can also advertise on instagram and or instagram so it doesn’t have to be and facebook and instagram it could be facebook or instagram you also have linkedin as a platform linkedin is great for b2b so if you’re trying to promote industry news or or tips and best practices or job postings then linkedin is the place for you it’s a b2b platform it’s great for targeting specific industries targeting specific job levels or job descriptions okay so linkedin is great if you’re into b2b focusing on the business side of it so you also have youtube now youtube is part of google’s ecosystem youtube is a video platform okay so it’s great if you’re trying to promote gaming or entertainment if you’re a vlogger okay so youtube’s a great way to promote your site uh by getting your product out there in the form of a video and then you have twitter twitter to me encompasses a lot of different industries beauty and fitness news and media entertainment okay you have limited number of characters but a lot of people are active on twitter and it’s a great way to generate some awareness and get some clicks over to your website so these are just some of the most popular social media platforms of course there are plenty more out there the third way in which you can drive traffic to your site is guest post blogging so most of you already know what blogging is all about well if you’re blogging for your own site you can jump on somebody else’s site and blog on their behalf so having the opportunity to guest post on another website can be very helpful because one that other blog could have lots of traffic and have a a well-known brand so if you’re blogging on another blog it’s gonna build your brand awareness and potentially increase traffic to your blog or website so it exposes to you to targeted traffic so if you’re going to guest blog guest blog on a site that’s very relevant to your business or industry that way you’re targeting the right audience okay you can expand your personal network so getting yourself out there getting your brand out there in front of a different audience and then obviously for service because it generates a backlink so serps search engine ranking pages means that hey if you want to rank organically you’re going to have to generate some backlinks so guest blogging is a way to generate some backlinks to your site and an effect that’s going to help you get your pages ranked higher because google is going to recognize the relationship from one blog to your blog and build up your relevancy so some other benefits here to guest blogging is you can grow your social media following because you can then promote that on social media that you’re guest blogging okay again you can improve your online authority okay because when you’re guest blogging and you have recognition on that guest blog if it’s a popular blog then it’s not going to help your domain and page authority for seo and then the end result is going to improve your backlink score so a lot of benefits to guest blogging to me at the end of the day it’s just about reaching out to your audience using another platform to do that in the form of a blog and the results of that is going to mean more brand awareness for you and turning that traffic from that other blog into qualified leads so you can also interview industry thought leaders so that’s another way an interesting way to generate traffic to your site so reaching out to thought leaders for interviews okay could generate some credibility for you and the other person so it’s reciprocal so it means that you’re active in the industry that you’re in and it allows you to engage with other leaders in the industry and the indirect net result of that could be increased traffic because if you do the interview and you record it or if it’s via video then you can obviously post it on other platforms and that could in turn drive traffic to your website obviously just like guest blogging it’s going to increase your reach so getting yourself out there nobody knows who your brand is and they know who they thought leaders are and they say you’re interviewing the thought leaders then that’s going to put you in front of these people and so it’s going to increase your reach another way to drive traffic to your website is just to make sure your website’s responsive and what do we mean by response of well we mean does it work on multiple devices specifically mobile so depending on the device your website hides shows shrinks enlarges or moves content so that it conforms to the browser that that person’s looking at on your web for your website so if somebody’s looking on mobile at your website you want to make sure that your website adjusts accordingly so you want to be able to you know test to make sure it’s responsive and so is content arranged based on importance okay does it work across different browsers on different devices and do the images text and everything else align just like it does on desktop so there are plenty of tools out there on the web all you need to do is just do a search for you know check my website for responsiveness you know so you you can use plenty of tools to check to see if your website is responsive towards multiple devices why is that important because if somebody goes to your website via mobile and your site doesn’t align properly or the contents all stretched out and somebody has to maneuver their browser just to see your website then chances are they’re not going to come back chances are they’re not going to convert okay so you want to be able to revise your device browser combinations you want to make sure that everything works accordingly you want to be able to test those fonts make sure they look good and then you also want to make sure that people can navigate so if they’re on mobile are they going to navigate just as easy as they can on desktop and if you have any pop-ups you want to probably make sure they’re removed so that way when somebody’s looking at your website they’re not getting interfered with on mobile and then of course you want to make sure that these pages load okay so they load just as quick on desktop as they should on mobile and vice versa so this should not take a long time to load so moving on from responsiveness on mobile to building a brand community so brand community refers to a group of people who identify your brand and use your brand as a platform to exchange ideas and contribute content some advantages of having a brand community are promoting brand evangelism and loyalty it can be a source of feedback loyalty and ideas so build a community build a brand community who you know identify with you okay so continue to you know treat these people as loyal customers okay maybe give them a promotion uh to use specifically just for them that they can use on your website or talk directly to them because you know that they’re followers they’re repeat customers they purchase for you multiple times so talk to them differently as well you know who these people are and that’s what building a brand is all about it’s about identifying your brand with other people okay and then identify people who identify with your brand and messaging and talking to them as if they’re part of your own community your own family so you can use user generated content that provides future marketing strategies so the feedback you get from your own community could be in turn used to promote or used in future marketing strategies i.e advertising i.e post on social okay it can also provide pr opportunities so it’s a chance for you to you know put out press releases based on the community that you built so any brand regardless of who it is should be able to identify with your audience their target audience and that target audience eventually going to become part of a community these are group of people who identify with you what you’re trying to sell what your cause is what your mission statement is what your services they identify with you so leverage them and reciprocate identify them talk to them separately give them the what they deserve the respect and loyalty that they deserve as well because they’re communicating and they’re following you as a brand so the next thing you could do to drive traffic is be active in the comments section so engage in relevant and thought-provoking conversations on other blogs and sites it doesn’t necessarily have to be another blog per se could be other sites like reddit or cora or media sites that have a lot of content that are broken out by industry that allow you to engage in conversation allow you to either upvote or share or respond okay so be active because when you’re active people are gonna see that hey you’re a leader in the industry you know what you’re talking about you have some some brand equity you have some thought and some knowledge on the specific topic and subject so it just puts you in a better light when you can respond and be active on these different platforms okay let’s turn our attention to search engine optimization also known as seo or organic search so in order to drive traffic to your site you’re going to have to implement an seo strategy why do you want to implement an seo strategy because it can help you improve your overall searchability and visibility on search engines and obviously that comes with advantages one of those advantages is obviously more traffic to the site search is still king in terms of volumes of people using search on a daily basis so you have a great opportunity to be found it also builds trust and credibility because still a majority of the people who do a search click on an organic search listing and so if you’re found organically and you’re ranked number one then chances are somebody’s going to click on your listing and it provides increased engagement and traffic and so what that means is more traffic more engagement an engagement is something you define it could be again a download of a document or the clicking on the play button of a video or or submitting a form or signing up for a newsletter or calling these are all forms of engagement so the the amount of traffic you drive from organic search to your website is only going to improve engagement okay so you can also provide an improved user experience and what do we mean by that well if you’re getting lots of traffic from organic search you have a really good opportunity to do a b testing and when you do a b testing you can improve user experience meaning you’re showing one variation against the other from people coming from organic search and so this is helpful and that you know if you’re running an a b test the variation has a chance to improve or outperform the original and if it outperforms the original you’re improving user experience and then it helps target quality traffic so seo to me or all search is the only medium in which you’re meeting somebody halfway you’re you’re addressing what they’re looking for so somebody’s looking for a pair of red women’s nike shoes the 2019 model and you have that particular product to offer well you have a chance of showing up via organic search somebody types in new women’s red nike shoes size whatever at the year 2019 model then of course they’re going to probably likely click on your listing because you have what they’re looking for and and that goes with any keyword any industry any business any segment any type of product you’re selling so again you have a chance to really be visible for what people are looking for and so that’s the beauty of search engine optimization you have a really good opportunity here to meet people halfway to drive quality traffic to get them to enjoy a good user experience all the while generating engagement and along with seo we want to be able to build backlinks so seo is a two-pronged approach meaning you have two strategies in one on-page and off page and so off-page involves backlinking so backlinks are just links that direct users from other websites to your own website so with that inherently it’s going to drive traffic qualified traffic to your website because if somebody’s on a relevant website that’s linking to yours and they click on that link and go to your website it’s likely going to be qualified meaning they’re going to be relevant and so backlinking because it’s an off page strategy why is it an off page seo strategy because if google crawls that other site that has a link to you then that’s going to give you credit because google say hey this site’s getting some links from some relevant sites we must think they’re relevant and therefore we’re going to trust this site so by google trusting your site it’s going to improve your organic ranking and with the organic rankings being approved meaning it’s going to mean faster indexing so what does that mean so you want to be indexed by the search engines and so the quicker google can find your pages even if it’s on somebody else’s site then that means they’re going to follow that link go to that page on your site and take that page back to their servers to be indexed okay so the quicker you can get index the quicker you get found and then it helps with referral traffic so again we noticed that our efforts are on seo organic search but if you’re getting traffic from another website hey that still counts that’s referral traffic okay so that’s a side advantage to having backlinks is good traffic from other sites okay so those those are inherently the some of the reasons to do backlinking okay never hurts i mean there’s brand awareness reasons to being on other sites as well there’s industry leadership meaning if you you post content on reddit okay you’re coming across as an industry leader but yet generating a backlink which helps with seo and referral traffic so there’s a lot of benefits to building backlinks and the opposite of backlinks are internal links so you want to do internal linking and that just means connecting one page on your site to another and why is that beneficial because it can help direct visitors to other pages they wouldn’t normally otherwise find via your navigation so if you’re active on a blog don’t be afraid to include multiple internal links you want to move people through your site you want the flow of traffic to go from one page to another to another and so when you do internal linking just like with backlinks it’s going to improve the indexing of your website google is going to follow those links and index those pages and google does give credit from an seo perspective from an internal linking perspective so if one page is linked to another and that page has really good relevance in the eyes of google then the other page is probably going to benefit from that the other reason you want to do internal linking again you want to move people from your one page of your

    site to the other and when you do that it’s going to reduce bounce rates so bounce rate is simply the rate at which people land on a page and then leave so if i have a hundred people land on my home page and only one person went to another page and the other 99 left the site then that’s a 99 bounce rate so by putting internal links in place you’re helping people move from one page to the other and thus reducing the bounce rate and that’s what you want you want to keep people on your site you want to be greedy it also drives traffic to older posts so again when we say older post we’re really referring to blog posts so if you have a relevant blog post and you’re writing a new blog post then link the two together if it’s relevant link it i don’t you know regardless of how old it is you know you want to show google that these older blog posts just because they were written a year ago doesn’t mean they’re outdated and old-fashioned okay or useless you want to keep them alive by linking to them so to me that’s a good strategy for internal linking link to older blog posts you know show people you’re an industry expert you’ve been doing this for a while and then you have lots of content to share okay so the longer you can keep somebody on your website the more likely it is they’re going to engage and convert and some other inherent benefits improves page rank so what we mean by pagerank is simply just a rank that google gives pages so the more internal linking you have the better off you are and then it helps spread link juice across websites and we’ll meet by link juice again just like backlinking it builds relevancy so just keep all these inherent benefits in mind to internal linking the end result is keeping the flow of traffic on your site and all these other benefits will fall into place okay so another way in which you can really hone in on traffic to your website is long tail keywords and long tail keywords to me are more than just one or two keyword phrases okay so they’re usually three or longer keywords in a phrase okay so long tail keywords really nowadays account for most web searches people really take the time to even post questions as a search query say likely somebody it’s unlikely somebody’s going to go into search and just type in the word shoes they might type in red shoes but that’s unlikely what they’re probably going to type in is you know red nike running shoes 2019 or some variation of that okay that’s a long tail keyword and some of the advantages of using long tail keywords to be found for are less competition so if you’re using broad keywords like red shoes then who doesn’t want to be found for red shoes well you don’t necessarily you don’t want to be found for red shoes because it’s too broad you don’t know what type of shoes somebody’s looking for you just know they’re looking for red shoes it could be running shoes it could be work shoes it could be you know boots it could be slippers okay it’s too broad so long tail keywords help narrow it in and the more narrow and focused the keyword is the less competition it’s gonna have and when something’s not competitive in the form of a keyword then that means your chances of ranking for that keyword are going to be greater and the chance of you ranking faster are going to be greater and then of course if somebody’s looking for exactly what you have to offer then you have a higher chance to convert that person so if you have exactly those 2019 red nike women’s running shoes and somebody does a search for that and that’s a long tail keyword and they click on your organic listing if you have the right price then they’re probably going to convert so you have a really good chance of converting somebody using long tail keywords so my point here is if you’re looking for keywords to use focus on longer tail don’t focus on one or two keyword phrases what it also does is it brings targeted traffic so even if somebody doesn’t convert hey they could be back because it’s exactly what they’re looking for and if you’re focusing on longer tail keywords like i just mentioned stay away from the shorter ones it’s just easier to optimize your page for seo so remember seo is a two pronged approach on page and off page we talked about off page with internal linking and backlinks on page is all about making sure those keywords you choose are integrated in with the page you want to be found for and so if you’re using a long tail keyword it’s just easy to work that keyword in so it enables easier on-page optimization okay let’s switch away from seo to email marketing so let’s focus on email marketing as a form or method of driving traffic to your website so email marketing has been around a long time in terms of digital marketing why because it provides an effective way to convert leads into sales why because you can send personalized emails to a target audience so when you send an email to somebody on a regular basis you know who that person is so what are you doing in the email you’re writing a specific message to that person well email marketing is the same thing except you’re just sending an email to a larger group of people and when you send an email to a larger group of people you’re still going to personalize the message right you’re not going to send a generic email to 1 000 people okay nobody’s going to do that so make sure your email is targeted if it’s targeted it can be cost effective why because sending large amounts of emails or let’s just say an email to a large amount of people or a large group of people is going to be cost effective it’s not cost per click you know it’s not cost per open okay so email usually depending on the the email provider you’re using really is a flat fee so it just really depends on how many emails you’re sending or how how many people you’re sending the email to as well so but email generally tends to be more cost effective than other forms of marketing so look at the email content provider you’re using and just get a sense of what they charge but if you look at it and do a comparison email generally is cheaper than say doing pay-per-click because with pay-per-click you’re paying for each click okay so that could be expensive depending on the keywords so email marketing is also time saving okay meaning it’s a one-time thing and done so once you send the email it’s just a matter of you know watching and looking at the metrics and learning what’s going on so you don’t make the same mistakes again but it is time conducive meaning you send out one email and that’s it with pay-per-click you’re constantly measuring and managing the campaigns and it provides real-time marketing so when you do send the email more than likely majority of the people on day one or the day you send the email are going to be able to view it open it click on some of the links and convert so that’s normally what happens an email majority of the people open it on day one and it kind of tails off from there so think about it as real time so when you send that email and if you have a thousand people on your email recipient list break it up send the first 500 first with a different subject line and then you can see the data come in and if you don’t see the good results from the subject line or the body of the email or you know the page you’re going to then make adjustments before you send the other email to the next 500. so that’s a great thing about emails you can break up the email into two groups the first group and then the second group with different subject lines and you can probably send them a little bit of time apart that way you can learn from the first email because with email you are generally going to get results right away okay within the first 24 hours so that’s a great thing about email okay so the other thing about email it’s less intrusive so normally people who are going to get the email are the ones who sign up for the email so they’re almost expecting your email so when they get your email again as long as you’re not sending an email on a daily basis normally most companies send it monthly or bi-weekly it’s not going to be as intrusive okay and then it also helps build credibility increased visibility and brand awareness meaning you’re going to build your brand in that email you’re going to put content in that email that’s going to show off your credibility meaning you could put some testimonials in the email you could put some good affiliations you can put a good article to an industry article you just wrote so email is going to inherently continue to build brand awareness for you okay and it’s an easy way to track roi so if your e-commerce it’s pretty clear you send the email somebody opens it clicks on it checks out and purchases something it’s easily trackable because you could track it right from that email so one thing i want to say there is just if you do send an email make sure you’re tracking that campaign and you want to be able to use an analytics program like google analytics if you use google analytics you’re going to be able to track when you send the email who clicks on it and who converts so you want to be able to measure an roi for these emails and you can and that’s the beauty of email marketing okay let’s move away from email marketing to webinars so webinars great method for effective social media promotion it’s a great way to bring traffic to your website so why do we recommend webinars well because it provides direct content contact within your target group what do we mean by contact with your target group well you’re going to host a webinar and you’re going to invite this targeted group of people who are interested in your product or service so if you have a facebook community you could do a facebook live event or you could do a youtube or you know you can even set up a webinar on another platform but promote it on social media and if you’re pronouncing something on social media you’re probably promoting it to people who are already following you or like you and so that’s what we mean by direct contact with your target group so you’re going to be able to create a webinar and talk directly to that group and that’s going to help build brand awareness and credibility and the great thing about webinars is you don’t need some fancy software i mean i’m talking to you on a webinar right now and so webinars are free all you need is a video camera and a recorder that’s all and that’s all built in with software so there’s plenty of software out there that allows you just to do a webinar really quick and easy there’s lots of opportunities in software so and a lot of them are very cost effective so if you want to build uh create a webinar you could do that by spending very little money and webinars again allow you to talk to your targeted group your community maybe prospective clients it helps build credibility and in effect drive traffic to your website and when somebody does attend a webinar they’re likely going to be highly engaged because you’re inviting them they’re going to opt into the webinar and the great thing about webinars is even if they don’t attend the webinar the day you have it it’s going to be recorded so they can always go back and watch it so whoever watches the webinar is going to be engaged because it’s going to be a topic they’re interested in and then users are likely to become prospective customers so having a webinar talking about something inherently interesting to maybe a larger group of people you can promote that on social media and potentially get prospective customers to sign up and watch the webinar and if you do they’re going to be engaged and then take the next step oh i like what this guy this person has to say they seem to be credible i like their personality i like their brand i like their product i’m gonna go check their web out their website okay so webinars allow you to kind of pull in more people as well as just your community because you can promote the webinar and you can promote it in advance and you can leverage social media for that okay so something related to webinars incorporating video content so videos have been proven to be a really good way to attract new visitors and it just it makes your website very engaging when you have videos on your website as well so if you create video you have an opportunity to post it on various video platforms like youtube or vimeo okay there’s plenty of video platforms out there or just embedded in a blog post or embedded in a facebook post or a tweet okay so you can do a lot with video and having video on your site is going to increase engagement okay when you increase engagement good things happen that’s going to lead to increased conversions in sales or or roi or just like we mentioned the webinar can help build trust with your audience so even that webinar you could post on your website so you want people to engage by watching this video they watch the video they’re going to gain trust in you because you’re talking directly to that person that user that audience that visitor to your website and when you get bail trust it’s going to increase engagement and that’s the beauty of video unlike text or imagery videos really do engage with the audience and so the more video you could do the better off you are because again you can leverage social to draw attention to your brand and product and service and then you can have that video on your website to increase engagement which in turn increases conversions and sales and improves roi so always think video there’s plenty of video software out there that you can leverage and the great thing about video 2 is hey most people are using mobile phones these days smartphones and so video works just as well on mobile as it does on desktop so keep that in mind you know video is going to be engaging regardless of what device somebody uses and then of course if they’re watching the video on facebook or youtube then chances are they’re going to share that particular video which is going to bode well for your brand and traffic okay so video if somebody likes a video it’s very easy to share video especially from a mobile phone so youtube just makes it so easy to share or like or subscribe to a channel it just it becomes that much easier things can go viral and chances of them going viral video are gonna be greater okay so other ways to drive traffic to your website is submit your content to content aggregators so what’s a content aggregator well a content aggregator is like reddit that provides a great platform for you to post your content so that’s what a content aggregator is really a site like reddit or medium or quora where you could post content to a large number of people okay so with reddit people are either going to upvote it or downvote it so the more upvotes you get or thumbs up or likes or people who encourage that content the more of a chance it has to be found and so first thing out of the gate if you do provide content to a content aggregator like reddit make sure it’s good quality content that’s interesting and that should be a case the case around across the board whether it’s a a social post or blog post make sure the content’s unique professional and interesting and then if you do say put something on medium or you do put something on cora and it is professional and interesting and thought-provoking then people are going to react to it and then that again could lead to traffic but even if it doesn’t lead to traffic it helps build brand awareness so if you have content just like videos leverage it put the content out there and when you put content out there it’s only gonna especially if it’s good content put it’s gonna put you in a good light so don’t be afraid to share your content on the likes of reddit or medium or core or some of these other content aggregator websites because good things are only going to happen and again referral traffic seo brand awareness conversions so all these are inherent benefits of just sharing your content okay and then finally we want to learn from analytics okay so what do we mean learning from analytics so there are plenty of analytics platforms out there one of the most popular is google analytics so you want to make sure you’re tracking traffic on your site with google analytics so i have to do is just go to google analytics via search sign up add the analytics code to your website and while uh they’re doing all the heavy lifting they’re going to track traffic coming to your website and not only are they going to track traffic but they’re going to tell you how that traffic engaged and so the benefits of it google analytics is hey you could figure out where users are coming from are they coming from that email campaign that i sent out to a thousand people are they coming from youtube based on that video i posted or are they coming from reddit based on the content i just posted there or are they coming from organic search it is so google analytics can help us understand how much traffic we’re getting from organic search so it’ll help us measure our seo efforts and then with google analytics you could segment so we could segment by mobile we can segment by desktop returning user new user by campaign by page by language by city by region i mean there’s so many ways in which to segment your audience and segmenting simply is breaking up the entire group of people who come to your website into different segments based on what you want to see so if you want to look at you know females between the ages of 18 to 24 who come from mobile via organic search that’s a segment and you can look at that information in analytics if that’s your target audience then you could see how they’re performing okay so and there are a lot of benefits to google analytics definitely want to take advantage of segmenting in google analytics you could look at your competition so there’s a benchmarking report the great thing about google analytics you can also look at content and how your content is performing when somebody lands on your website are they what page are they spending time on what page are they engaging on the most okay what pages have the highest bounce rate or the lowest time on page so you can really determine what pages work best and then of course the end result in analyzing all this data is you want to be able to fine-tune your website so take advantage of the data that google analytics or any other analytics platform is giving you by learning once you learn what’s going on with your website you can make adjustments to your website to improve user experience okay so we went over a lot of different ways to drive traffic okay you can incorporate all this to your website immediately welcome today we’re going to talk about email marketing tutorial so buckle up and let’s get started with email marketing tutorial and so let’s start out asking the question why email marketing so linda is the owner of an e-commerce company and basically she isn’t able to take her leads the leads she’s collecting per day per month and convert them into customers okay so customers sign up but they don’t buy her product so she’s left scratching her head wondering what to do so how’s she gonna solve the problem of converting the lead she gets into paying customers well look no further than email market so you can boost your sales funnel with the help of email marketing so email marketing leads to email campaigns that lead to website visits that can lead to product purchasing email markings also and a it’s a very good way to generate a high return on investment so linda thinks this is too good to be true your tail i made is a very efficient way to generate a return on my investment how expensive is email marketing well email marketing is neither expensive or time consuming that’s the beauty of email marketing and so linda is now very interested we’ve piqued her interest she wants us to explain email marketing to her in detail and that’s exactly what we’re going to do we’re going to talk about email marketing in detail so for everyone out there listening what’s in it for you why are you going to invest your time and listening to simply learn and me talk about email marketing because we’re going to talk about everything there is about email marketing in today’s webinar so what is it for those that aren’t really familiar with the intricacies of email marketing we’re going to talk about how to set up email marketing we’re going to discuss all the benefits of email marketing we’re going to get into a b testing we’re going to get into the automation of emails the types of emails how to engage new users and we’re going to give you a demo so there’s a lot going on in this webinar like i said buckle up and let’s get started and talk about what is email marketing so as i mentioned to linda it’s an efficient way to convert leads into sales why because we can send personalized emails to a specific audience a targeted audience if somebody’s interested in our products we can reach out to them via email it can also be used to remarket pre-qualified leads so anybody who’s pre-qualified we can go ahead and communicate with them as well so email marketing is very effective at different stages in the funnel okay so when i say funnel customer life cycle so we have awareness consideration purchase retention and advocacy okay so let’s talk about each one of these parts of the funnel or customer life cycle if you will so let’s start with awareness at the very top so email marketing allows customers to recognize their problems after which you can educate them on how your brand can solve them okay just like any other marketing channel somebody’s looking for something in need of something and we can come to the rescue in this case we’re going to come to the rescue with email and we can go ahead and educate them on what their need is and how we can collaborate with them help them educate them solve their problems with our products okay so that’s what email is going to do we’re going to communicate with them via email and we’re going to bring awareness to the problem by solving the problem that’s what email is good for okay good for generating awareness for our brand for example we can share a newsletter with our customers so we’re running a cosmetics company we can basically educate them on the five important skin care products that everyone should have okay so we can get them to click on the call to action to learn more so if somebody’s having some skin care issues or not sure what products to buy you know an email can cover that okay the next step in the customer life cycle is consideration so customers focused on searching for relevant products and compares the products with similar ones okay so they’re definitely looking they’re a little further in the process they’re educated they know what they’re looking for so we can really hit them with the right email we can send a relevant email to promote our product okay discover that perfect moisturizer for your skin that perfect skin moisturizer smooths hydrates and contains spf 20. so we got the perfect product for that person who’s further along the funnel and really is ready to purchase that product so we can hit that person up with the perfect messaging talk about purchase the next step in the life cycle well purchase well with purchase we can send an email that encourages that customer purchase our product by offering them something okay by giving an offer for example we can give a discount discount’s always tend to work so that moisturizer that that particular customer was considering buying well they can move from consideration to purchasing because we’re gonna offer them a discount they can’t refuse okay so you know it could beat for a specific date okay it could be you know something that’s going to get them excited to buy the product 20 off of moisturizers pretty good deal and especially if that percentage off is better than the other products they were considering buying so getting somebody that extra incentive to purchase the product goes a long way via email okay we want to take that next step in the life cycle and nurture our relationship with customers to ensure they’re loyal okay they’ve already purchased how do we get them purchased again that’s retention we want to retain our customers we want to get them back to buy the same product or similar products or completely different products in our inventory so what do we do we’re going to send an email we’re going to send an email to active customers okay we’re going to give them an offer just for them exclusively just for them in this example we’re going to give them a combo pack a facial kit at just 39 and get a sunscreen worth ten dollars for free so you can come up with all sorts of different combinations on offers key is the offers exclusively just for those who you want to target and retain as customers because if you just get somebody to purchase once it’s not going to work those people have already taken the that step in the relationship where they trust your product they purchase your product now you want to go ahead and treat that customer special by giving them an exclusive offer and then what we want to do is advocacy last step in that customer lifestyle we want to convert that active customer into brand advocates okay we want that customer to talk about our brand for us we want them to promote it and talk about it with your friends so for example we want to send an email to those customers to promote our products okay so for example we could say hey the sales of our products for this particular day or for this month is going to go to our favorite nonprofit could be educating poor children or cleaning up plastic in the ocean or saving animals we want to be able to get them to speak on our behalf and say look guys this is a really good company you know they’re offering me products exclusively they’ve offered me discounts in the past they have good products they have a lot of different products and on top of all that they help they help the environment they help the needy okay they care and so we can go ahead and provide a call to action for these customers that are loyal to our brand and have them share the email with their friends to spread the word on you know what we’re trying to accomplish for our nonprofit or if anything just get them to promote it maybe give them a discount for every friend that they get to buy a product okay it doesn’t have to necessarily be you know just sharing with friends it can be that extra incentive of giving them a discount if they do share with friends and their friends buy okay so this is the customer life cycle and examples of different emails that you can use at every step along the way in the life cycle so let’s talk about the benefits of email marketing so what are some of the benefits well we’ve already mentioned to linda that it’s cost effective it’s time saving real time marketing less intrusive builds credibility increases visibility and brand awareness and it’s an easy way to track roi these are all the benefits for email marketing and we’re gonna go talk about some of these now so basically when we talk about cost effective you know some email marketing platforms charge based on the number of users who you send the email to time saving well you saw how quick it took me to set up that email campaign the key is figuring out who you want to send it to when we talk about real-time marketing you know we’re sending this email out basically in real time trying to meet our customers needs at the right time it’s less intrusive because we can customize the emails okay we can as you saw i can put first name in there to make it more personal so when something’s more personal it’s less intrusive especially if it’s a segment that already knows your brand okay builds credibility hey we gain credibility when we offer exclusive offers to repeat customers or you know try and build advocacy by working with non-profits okay it increases visibility and brand awareness why because you know we could send our email out to a large group of people and that’s a good way to generate brand awareness and as you saw we can easily measure you know not only open rates click rates but roi so how many people from that email went on and purchased so we can measure that it’s very easy to measure email today we’re going to talk about affiliate marketing so let’s jump right into it and take a look inside an office environment right now we have chuck here chuck’s doing a little bit of pacing john walks in the office hey man what’s with all the pacing everything all right chuck responded hey i’m just worried that i might have exhausted every way we can advertise our product i mean i’ve done seo i’ve done paid search i’ve done email i’ve done social man nothing’s working i gotta come up with something new asap well john responds hey don’t worry i think i’ve got your solution for you man hang tight relax take a load off here’s my solution affiliate marketing first off before you ask the question what’s affiliate marketing let’s talk about why we need affiliate marketing so let’s dig into affiliate marketing so john’s just taking over now and he’s gonna let chuck know everything there is to know about affiliate marketing so the first question john answers for chuck what is affiliate marketing so affiliate marketing is a form of digital marketing that involves a merchant it involves a merchant paying commissions to a website or other entities so if i’m selling a product basically somebody else sells that product for me i’m gonna pay that person a commission for selling my product it’s that simple that’s what affiliate marketing is okay so basically what these merchants are doing or other entities they’re advertising your product so they’re advertising your product with a referral so they’re passing on their own customers to you so that they can buy your product and again the exchange is you give that website or other entity a commission that’s more or less what affiliate marketing is so john’s gonna have us take a look at each of these components of affiliate marketing in detail take it away john so john says first we have the merchant aka the brand the seller the creator the founder the owner the inspiration the innovator hey this is the person who came up with this brilliant idea this brilliant idea has to get out there we’re the merchant we’re trying to get this brilliant idea out to the masses so this is the component of affiliate marketing that creates the product the merchant could be anyone okay so it could be startups to large multinational companies international companies non-profits for-profits individuals independent contractors freelancers a group of people who have a passion for something okay it could be anybody there’s no limit the affiliate aka the publisher so the affiliate is basically that third-party website or entity which promotes the merchant’s products and tries to convince potential customers of the merchant’s product’s value so this affiliate going to represent the merchant on their behalf and try and get their clients to basically purchase that particular merchant’s product so the affiliate could be incentivized based on you know registrations email sign up sales and subscriptions so it doesn’t always come down to you know sales you know if i’m just trying to get you know build my email list then hey i can incentivize that affiliate to push email signups if i’m got this big you know offline you know promotion that i’m doing at this particular mall and i want to get people there well i can get an affiliate and incentivize that affiliate to drive and help me drive registrations for this event so it doesn’t always have to be sales per se so in effect you the merchant and the affiliate work out some type of commission deal based on what you’re incentivizing so the relationship between the affiliate and the merchant is made possible with the help of an affiliate network so that’s the third component here we need somebody to bring the two together that merchant who has this brilliant idea and the affiliate who has potential customers that could potentially drive registrations sales signups etc to the merchant so the affiliate network is the one who brings the two together so the affiliate network in effect acts as the middleman the person in between the merchants and affiliates it allows merchants to find and collaborate with not just any affiliate but the affiliate best suited for their particular brand and product because you want to find somebody who is going to be passionate who’s relevant who has your prospective customers in mind because they’re the ones that are going to help those protective customers purchase your product so that’s what the affiliate network does it helps bring the merchants and affiliates together so that the affiliate can help advertise and sell on behalf of the merchant so with the affiliate network merchants can use tools for tracking and reporting and processing payments for affiliates so really that affiliate network is the glue that holds it all together they’re not just one to introduce a merchant affiliate they offer it all so as a merchant you want to be able to manage your affiliates so you’re not going to have one affiliate you’re going to have multiple affiliates so you want to be able to use the appropriate tools available to you in the affiliate network to see and track how sales are going and when sales happen okay or commissions happen you want to be able to use that affiliate network to compensate that affiliate appropriately and then finally the customer customer aka the consumer is the most important component of all of this take it away john so the consumer is the final and most important component without customers to buy products the merchant would not have any revenue and the affiliate would not get any commission so we need customers so john what is the process of affiliate marketing well john says let’s have a look at the process so it’s affiliate marketing time so we’re going to use a tool or platform like commission junction commission junction is a popular you know platform that affiliate network platform that brings merchants and affiliates together so the merchants can use those affiliates to advertise their product so let’s take a look at uh commission junction as a good digital marketing tool for affiliate marketing so we’re going to use commission junction as an example here remember in affiliate marketing it’s an ecosystem between publishers and merchants so remember merchants are selling products publishers are selling those merchant products on their site and so commission junction is the middleman so to speak okay so commission junction just known as cj now is the middle person they’re introducing the publisher and the merchant and so let’s go ahead and log in here so when you log in like any other digital marketing tool any other platform you’re gonna have your own settings and whatnot so really the whole idea behind any affiliate marketing tool is really there to manage your publishers who do you want as a publisher who do you want selling your product you obviously want somebody who’s relevant somebody who’s going to be able to sell a product somebody who has a targeted audience it’s similar to yours okay so we go into cj.com we’re going to log in and here you can see a publisher’s link so we’re going to click on the publishers link and remember when you sign up publishers you have to have program terms and so if we click on publishers program terms we’re going to be able to see all the different program terms available so here we could see the different program turns we have set up for certain publishers so we just click on that we’ll be able to see that’s the default program term so remember you could set up your own program term for any publisher so as a best practice if you have publishers who are actually performing well who are selling your products maybe you want to offer them a little bit more on the commission side maybe you want to sweeten the deal maybe you know these guys these publishers get better program terms versus say other publishers who don’t and so here we can see the program terms basically you could see what the terms are the action and the different policies here so everything you need to do to manage that publisher in terms of payment is done under the program terms now if the program terms are met the publisher actually sells your products cj is the broker they’re the ones who are going to initiate the payment based on the program terms so be careful on the program terms you want to be able to set them appropriately cj has templates cj has some default program terms that you can use and offer up to different publishers so based on the program terms that’s how your publishers are going to get paid and so here you can have as many different program terms as you want there’s no limit here you want to be able to align and reward program terms again based on performance and so here we can see what publishers are under what program terms so again if your publishers performing well sweeten the deal offer them a better program terms and so you can align publishers with different program terms and so that’s the whole the idea behind program terms is you want to be able to align publishers with that so when you sign up a publisher they’re going to get a line with a program term meaning what are they going to get paid for selling your product now if we want to manage by status instead of by program terms we could see all the different organizations we have in our network these are our publishers we’re the affiliate we’re the ones selling the product we want to know who’s selling who’s not selling and so we can look at all our publishers by program terms or by status okay so basically you can see here the term status whether it’s active or not earnings basically what they’ve sold over the last basically seven days or three months so you could look at basically how your publishers are performing just by clicking on manage by status here in cg.com so when you’re looking at reports in cg.com or really any other affiliate program you might see the acronym epc this stands for earnings per click actually it’s a little misleading it’s actually earnings per 100 clicks so basically cj calculates you know how much your publisher is actually making per click you know just like paid search we’re paying google x amount per click it’s the same thing here we can’t or these publishers can’t make any money if they don’t generate clicks so that’s why you have an epc model or metric so to speak so you can measure earnings per click cj does it over seven day period and over a three month period so you could sort based on seven day or three months to see who’s earning the most per click in terms of publishers now you can select under publishers groups now you can group your publishers okay so if you have say a group of publishers in a specific region like the united states or india or if you’re just focused on the united states and say you have publishers in different states like texas california missouri arkansas well you can group those publishers into different groups and you can look at your different group names here so here we could see canada and so we have our publishers grouped into a group called canada why because they’re based in canada makes sense so you want to be able to organize your publishers because the whole idea behind affiliate marketing cj is you want to be able to get the best publishers available for your network and so as you get more publishers for your network you’ll be able to basically start grouping them where it makes sense now the example i gave you is by geography you could do by geography or you could do by publisher status meaning my best performing publishers go into a group if they’re in a group then they get aligned with a certain program term so you could group your publishers any way you want by status meaning they’re selling more these are our best performing publishers or by region or you know by promotion i mean how you group your publishers is totally up to you however take advantage of the option to create publisher groups because the whole idea again i’m going to repeat it is you want to get publishers and you want to start building your base of publishers because the more publishers you have the more chance you are to sell your product remember if nobody clicks on your product then nobody’s going to buy your product so if you have publishers who are promoting your product for you then you have a good opportunity to sell it so the more publishers you have on board the better the opportunity so now once you have publishers you can start grouping these publishers accordingly to whatever makes sense as a business decision just know the options available in cj to group publishers now when you’re in cj and you’re starting out okay you want to start recruiting your publishers so you click on recruit and based on your settings based on what you’re selling cj is going to try and put you in front of some good publishers and so here we could see if we click on recruit we’re going to get a list of publishers and this search results list of publishers that we can recruit into our network are all listed here and you can actually see what’s interesting you can see the name of the publisher and you can see the url and then you can actually see if they’re a good performer or not so you could actually see their history as a publisher just by looking at their network earnings and then also looking at their seven day earnings per click or three month earnings per click and so if a publisher has a very high earnings per click epc then they’re probably a good publisher somebody you’re probably going to be interested in so if i see a publisher with you know three month earnings per click of 105 then that means hey if that’s my publisher i’m paying 105 or 106 over seven days you know they’re generating some clicks for me and they’re generating sales you can’t deliver commission if they don’t sell and so to me i want to be able to look at the seven three month earnings per click for these publishers and so i can just click on any one of these publishers here and get some more insight about that publisher right here in cj so here i can see the particular url the company some other urls that they have associated with them in cj i can see the category that they’re in again i can see the seven three month epc here you can see description okay you can see some other promotional methods that they’d use when promoting products and you get some permanent performance from this particular publisher just by pulling down the pull down menu here i’m going to look at this year and see what the performance and why i’m waiting for that to load i could see hey they’re also in other countries as well so i can get a good snapshot of a particular publisher by recruiting publishers seeing what their performance is over a period of time and potentially you know recruiting that publisher to be part of my network because if they’re part of my network then hey if they’re selling products if i’m selling products and i want my product on their site and they’re doing a good job of selling other products then i want them to be you know part of my ecosystem part of my network now remember cj’s doing the introducing here they’re introducing you to recruits so you want to be able to again take a look at the site does do any of the sites that a particular publisher has interest you you know again we can just click on it go to the specific site take a good look hey virgin atlantic okay do we want them selling our product maybe maybe not um so you want to take a look at the website make sure it’s not spammy make sure it aligns with your business goals it makes your aligns with your product your target audience remember a lot of things you want to make sure the website aligns with because they’re representing your brand okay very important here very important and so that’s what you want to be able to do and you could do all that just by looking at the publisher detail in cj and then again take a look at earnings per click if they’re selling products for other merchants and they’re doing a good job maybe you want them selling your product as well okay so you can also you know sort by country you can also do network earnings and you can really filter here so we want you know choose high network earners in a particular country a particular state you know we could definitely filter in on a particular type of publisher okay so you want to be able to hone in on somebody to align with your geography or you know definitely you want to align with somebody who’s a high network owner now when you get all your publishers set up you’re going to need to provide them with some good promotional materials some good banners um you know it could be text links some messaging okay so you’re the one who’s going to provide the publishers with you know the information they need now as a best practice remember you can get on the phone with these publishers have monthly calls or quarterly calls see what they need you know reach out to them via email or reach out to them via the cj platform figure out hey you know how’s your banners working for you do you need new banners so you want to be able to constantly you know push new content out and so if i click on links here and manage i’ll be able to see everything that i have available for my publishers to use okay and then you can actually look at banners that have actually produced for you in terms of epc or you know if it’s a specific promotion okay you could set that up here so you could be able to see it here you can see all the banners you can see some text links in here so all the you know advertising that you want these publishers to have is going to be situated under links and so you can see what the active ones are you can look at archived you can look at again text links content links or banners and as a best practice if i click on a banner as a best practice ideally what you want to do is use utm tracking okay so you want to have some type of tracking in place however cj does a lot of the tracking for you so they’re going to be able to tell you how many times a banner has been clicked and how many times a banner’s been seen okay they’ll also tell you more importantly not only was that banner click but did it generate a sale and so here i can see that i have three publishers using this particular banner i can see over this period of time 412 impressions meaning 412 people viewed the banner and i received one click on it so you can get some in-depth detail about your different marketing materials and how they’re performing okay you can also see what publishers are using them okay so the key here is you want to be able to communicate with your publishers give them the promotional material and that they need to promote your product now you could set up specifically you could set up a unique banner for a publisher or you could set up a banner for a group of publishers that’s where the group comes in so you have some options here and then as a best practice what i would try and do as you can see here is come up with different banner sizes so you can see here we got a 728 by 90. okay you got a 160 by 600 you got a 300 by 250 okay so you want to have different banner sizes and you also want to mix in some text um ads as well okay you want to be able to give your publishers some options in terms of what to use on their websites so that’s the whole idea because a publisher may not have space on the home page they may only have enough space for you know a text ad or a 300 by 250. so you want to be able to mix it up and then also mix up the messaging as well so you can have the same 300 250 banner but you can have different messaging just like you see here 300 by 250. got this messaging here and we got a different set of messaging with the same banner size so the more options you present for yourself the more of an opportunity you have for the publisher to use that messaging that banner that text ad on their website and then that gives you a better opportunity to get the click get the conversion that you seek out so that is links so you want to be able to continue to push out different banners and text ads now cj also has a great feature in here if you’re selling a lot of products you have a large inventory of products you could actually upload a product feed to cj so you can see in this example we don’t but if you did let’s just say you have a hundred products that you want to sell you can go ahead and upload that fee to cj and then the publisher will be able to use that entirety in its of the feed or pick and choose different products to use and sell so let’s jump over to reports and cj you have reports so this is really the bulk of where you want to be spending your time because you want to be able to you know not only recruit those publishers but after you recruit them you want to be able to see the performance how are things moving or are publishers moving product are they generating clicks are they selling your product so go no further than reports right here at the top navigation we’re going to click on performance reports and so we want to be able to see over a period of time you know are we selling our product and here you can see over the last 30 days you could see how much commission was paid out remember cj gets a fee they’re the broker okay so that’s part of the program terms okay so it’s based on program terms is selling okay what program term are they associated with cj gets their commission okay so you can see the total commission and then the sale amount okay so we could see how many sales were generated how many items were sold how many clicks were generated how many impressions so i can get a good sense here day by day over who’s selling who’s not selling and it’s all broken down at the very end to earnings per click so that’s my performance report so we want to be able to see over a period of time you know are we selling now i can go into detail if i click on transaction here from the pull down menu i can look at a specific order i can choose a specific publisher or website and i can get details about that specific order publisher website etc just be look by choosing transaction so i can get really granular about the data i see for a specific transaction that’s just by clicking reports transaction now you can also click on promo codes and if you’re running any promo codes for your publishers you’ll be able to see how many conversions those promo codes delivered and the set total sale amount over the last 30 days so building a network is all about recruiting the right publishers giving them the materials they need measuring the performance of the publishers and then communicating it’s just so key so cj has a nice message center built in so you can actually you know look at the messages you’re getting from your publishers and turn around and communicate with them so communicate seamlessly and efficiently right in cj here so i just clicked on mail and we can see the messages we have so you can also click on email campaigns and if you have any email campaigns that you want to run you can look at them right here in cj so cj offers up some email campaigns then we can see how many people we targeted you know how many people opened it and how many people joined in this case joined our network so here we have you know a breakdown of each of the email campaigns that we’ve run over a period of time and their status and how many people we’re targeting and opens deliveries etc so if you want to run an email campaign write in it’s available to you as part of the platform so if we move over from mail to placements we have an opportunity to place some promotional material on a publisher’s website and so here we could see a breakdown of different publishers who basically will offer up some promotional material that we can leverage okay so here you got this particular promotional placement it’s a one month placement and review page with your ad so we can actually you know take advantage of what publishers are offering up on their own website so the whole idea here is if it’s in a prime position on their website then we can take advantage of that so then what we want to be able to do is if we like what they’re offering up you can see hey this particular publisher saying hey i have a creative the placement is a home page banner or full page review provide an email with a copy of the ad that you’d like to be displayed and we’re going to email this person here so if we want to take advantage of a specific promotional placement on a publisher’s website then we can do that just by clicking on placements and we’ll be able to see who’s offering up what notice there’s a fee involved so it just gives you an opportunity to reward a publisher that’s performing well for you and if they turn around and offer you a better placement for a little bit more money it might be worth it so the whole idea is to take advantage of placements because if your product is in place properly then nobody’s gonna see it if nobody sees it then you know they’re not gonna click on it and then you’re not gonna get sales so that’s the whole idea here is take advantage of what publishers are offering up in terms of promotional opportunities so cj also has a pay-per-call click uh model as well pay model so basically your pay per performance is based on calls so basically the whole point here is a cj points out you want to promote more high ticket and consultative products and services you want to expand your reach and you want to get more qualified sales then you can offer up a pay per call and the beauty here is cj tracks the calls so you will be able to see the actual phone number and calls so instead of offering up say you know banner with a click you can offer up you know promotional number and have cj track the calls from the publisher and that just opens up another opportunity for you to give your publishers an option to have people call if they call then great you know it’s another way for somebody to get in touch and purchase the product so the pay-per-call method is available under cj as well so if we want to get more insights about how our program is performing we just click on the insights cj’s going to take us to this overview this dashboard if you will with some really good data based on a time frame okay so we’re comparing july through of july of 19 through july of 2018 we’re able to see revenue and commissions paid out and how many clicks average order value so there’s kind of an overview dashboard if you will about how our overall program is performing there are other similar tools and resources to include you know max bounty trade doubler amazon associates there’s plenty of networks out there you want to find a network where you’re gonna have affiliates that are gonna be passionate and gonna be relevant and have the prospective audience that you need to sell your product so do your due diligence on the number of different platforms out there and with that we have come to the end of this digital marketing full course for 2021 i hope it was informative and interesting if you have any questions about the topics covered in this video please ask away in the comment section below our team will help you solve your queries thanks for watching stay safe and keep learning hi there if you like this video subscribe to the simply learn youtube channel and click here to watch similar videos to nerd up and get certified click here you

    By Amjad Izhar
    Contact: amjad.izhar@gmail.com
    https://amjadizhar.blog

  • Monica Lewinsky Interview

    Monica Lewinsky Interview

    This transcript features an interview with Monica Lewinsky, discussing her affair with President Bill Clinton. Lewinsky details the affair’s progressionher emotional state throughout the ordeal, and the subsequent fallout, including her testimony and media scrutiny. She reflects on the impact on her family and relationships, expressing regret and describing feelings of betrayal and violation. The interview also explores the political context and Lewinsky’s perspective on the events.

    Study Guide: Monica Lewinsky Interview

    Quiz

    Instructions: Answer each question in 2-3 complete sentences.

    1. What was Monica Lewinsky’s initial reaction to the Senate vote on President Clinton’s impeachment?
    2. How did Monica describe her initial physical attraction to President Clinton before meeting him in person?
    3. What is “the full Bill Clinton,” according to Monica?
    4. What did Monica do after she learned that she and other interns would be filling in for furloughed government workers?
    5. How did Monica’s mother react when Monica told her that the president kissed her?
    6. According to Monica, was the sexual aspect of the relationship equal and consensual?
    7. Why did Monica think she and the President might have a future after he left office?
    8. What led to Monica confiding in Linda Tripp about her relationship with President Clinton?
    9. What reason did Monica give for not having the infamous blue dress cleaned right away?
    10. What is Monica’s biggest fear today related to the events of this interview?

    Quiz Answer Key

    1. Monica was relieved for the country that the impeachment process was over, but personally, she did not yet feel a sense of relief. She felt that her own experience was not yet over.
    2. Monica was not attracted to him at all before meeting him. She was surprised to find him attractive once she saw him in person because she only had seen him on TV or in pictures and had not been drawn to him.
    3. “The full Bill Clinton” is how she describes the intense way he looks at a person, locking eyes and “peeling away the layers” with his gaze, energy, and spirit. Monica describes it as a very intense experience.
    4. Monica put on her “lucky green suit” that she had worn the day before and flirted with the President at a party. She admits she was excited that they would be working together.
    5. Monica’s mother was half asleep when Monica told her the President kissed her. She reacted very casually, saying “that’s nice” and then went back to sleep, assuming it was a kiss on the cheek.
    6. While she admits the sexual encounters weren’t always equal, she strongly refutes the claim that they were one-sided and that she only provided a service. She says that in the first sexual encounter, the president focused on her more than she focused on him.
    7. She thought they could have a future after his presidency because he remarked to her that he wished he had more time to spend with her. She also felt that they had a strong connection.
    8. Monica confided in Linda Tripp after a long period without hearing from President Clinton and because Tripp had previously said to her that she would have an affair with the president. Monica confided in Tripp out of frustration because she didn’t want to hear Tripp encourage her to pursue the President anymore.
    9. She had gained weight, and the dress did not fit, so she put it back in her closet, joking about the fact that she might have to have it dry cleaned. She says she only got things dry-cleaned when she intended to wear them again.
    10. Monica’s biggest fear is losing her immunity from prosecution and that she or her family will be prosecuted to get to her. She is worried she may still be punished for the things she has said or done.

    Essay Questions

    Instructions: Answer the following essay questions thoroughly, using evidence from the text.

    1. Analyze Monica Lewinsky’s evolving perception of President Clinton throughout the course of the interview. How do her initial impressions compare to her later realizations? Consider the impact of public and private moments on her assessment.
    2. Examine the role of power dynamics in the relationship between Monica Lewinsky and President Clinton. How did factors such as age, position, and the environment of the White House affect their interactions? How did power dynamics influence Monica’s actions and choices?
    3. Discuss the impact of media coverage and public perception on Monica Lewinsky’s experience during and after the scandal. How did media portrayals affect her personal and emotional well-being? How did this compare with her actual experience as shown through the interview?
    4. Explore the theme of trust and betrayal in the context of Monica Lewinsky’s relationships. How did her relationships with President Clinton, Linda Tripp, and others contribute to her emotional distress and personal struggles? How has it affected her ability to trust?
    5. Reflect on the broader implications of the Monica Lewinsky scandal on American politics and society, based on her perspective. How did the events surrounding the scandal reveal societal attitudes toward women, power, and public life?

    Glossary of Key Terms

    • Impeachment: The process by which a legislative body formally levels charges against a high official of government.
    • Star Report: The report compiled by Independent Counsel Kenneth Starr regarding President Clinton’s relationship with Monica Lewinsky.
    • The Full Bill Clinton: Monica Lewinsky’s description of President Clinton’s intense and captivating gaze.
    • Furlough: A temporary leave of absence, especially from work, often without pay, in this case due to a government shutdown.
    • Judas: An allusion to the biblical figure Judas Iscariot who betrayed Jesus Christ; Linda Tripp is compared to Judas.
    • Grand Jury: A group of citizens who examine the evidence presented in a legal case to determine if there is sufficient evidence to indict.
    • Immunity: Exemption from prosecution.
    • Right-Wing Conspiracy: The theory that a secret group of conservative political actors was trying to destroy President Clinton.
    • Deposition: A testimony or sworn statement made outside of court, usually to be used at a later legal proceeding.
    • Stalker: Someone who harasses or pesters another person repeatedly and persistently.

    Monica Lewinsky: An Interview Analysis

    Okay, here is a detailed briefing document based on the provided interview with Monica Lewinsky:

    Briefing Document: Monica Lewinsky Interview Analysis

    Date: October 26, 2023

    Subject: Analysis of a candid interview with Monica Lewinsky discussing her relationship with President Bill Clinton, its aftermath, and personal reflections.

    Sources: Excerpts from a televised interview with Monica Lewinsky.

    Executive Summary:

    This interview provides an intimate and detailed account of Monica Lewinsky’s perspective on her affair with President Bill Clinton. Lewinsky discusses her initial attraction to Clinton, the development of their relationship, its impact on her life, and the subsequent legal and media storm. The interview is marked by a mix of vulnerability, regret, and a desire to reclaim her narrative after years of being defined by the scandal. Key themes include the power dynamics of their relationship, the betrayal she felt, and her struggles to find a path forward.

    Key Themes and Ideas:

    1. Initial Attraction and the “Full Bill Clinton”:
    • Lewinsky initially found Clinton unattractive before meeting him in person, dismissing the idea of having an affair with someone so much older. She says, “I did not find the president remotely attractive before I came to Washington before I even saw him in person.”
    • She describes a significant shift upon meeting him: “it sort of took my breath away…he has a very magnetic sense about him and he’s very sensual and attractive and draws you into his energy.”
    • She details “the full Bill Clinton” – a captivating, intense way he connected with her: “he looks at you and he locks eyes with you and he sort of peels away the layers of your being with his eyes and with his energy and his spirit and it’s um it’s very intense.”
    • Lewinsky details how she made efforts to get his attention, including wearing what she called a “lucky green suit” to a party hoping he would notice her.
    1. Relationship Dynamics and Power Imbalance:
    • The relationship began with flirtation and mutual attraction: “I told him that I had a crush on him and we went into his back office and had our first private conversation and it was the first time he kissed me.”
    • Lewinsky says that in the early stages of the affair, she thought the president’s “regular girlfriend” must have been furloughed.
    • Lewinsky acknowledges that there was a power dynamic, but emphasizes that she actively chose to be in the relationship: “certainly I was choosing to be in the relationship…it was my choice and I chose to continue.”
    • She felt that Clinton had “total control,” particularly after she was moved out of the White House and found herself seeking opportunities to see him, not the other way around.
    • She describes a feeling of being “reduced” after being moved from the White House to the Pentagon. She had to try to see him at public events. She felt that the relationship was “still alive.”
    • She felt betrayed when he did not call her after the election. She said she felt he “strung [her] along throughout the election.”
    1. The Nature of the Relationship (Beyond Sex):
    • Lewinsky disputes the notion that the relationship was purely sexual or that it was one-sided and a “servicing contract”: “…the sexual aspects of the relationship were just one component of it… it was my love” and “the first encounter he concentrated on me and focused on me first before I ever focused on him.”
    • She believed Clinton genuinely cared for her in his own way: “I think in his own way he did. I think in his own way he he thought that I was special.” She qualifies this with “I don’t know about now.”
    • She felt Clinton was “lonely” and that he liked that she treated him as a regular person.
    • She said that she found Clinton to be a “brilliant man who had a very big heart” and that he “needed loving.” She connected with him on that level since she felt she was “an emotionally needy person.”
    1. Regret and Impact:
    • Lewinsky expresses deep regret for the entire relationship, particularly its consequences: “the consequences of that relationship were certainly far beyond what I could have ever imagined.”
    • She feels regret for the pain she caused Hillary Clinton: “not at that time I do now…I never intended for her to ever find out.”
    • She states that while she has learned from the experience, she has days when she doesn’t have “warm feelings” towards the former president.
    • She says she was “terrified to death” when she was subpoenaed in the Paula Jones case. She did not want to hurt the president or her family and she was working to prevent that outcome.
    1. Betrayal by Linda Tripp and the Starr Investigation:
    • She emphasizes her betrayal by Linda Tripp and how it led to her public exposure: “the worst judgment call I’d made in my life which was to to confide in her.”
    • She rejects Tripp’s claim that she “saved her life”: “she set me up to try and save my life…you can’t take credit for something that you caused.”
    • Lewinsky clarifies the story of the “gap dress,” emphasizing that she had not saved it intentionally as a souvenir, but had put it away because she had gained weight and it didn’t fit. She said it was “humorous to me.”
    • She said she considered jumping out of the window of the hotel where she was held.
    • She describes the experience of being questioned by the FBI as “the most afraid I’ve ever been in my entire life.”
    • She feels like she is the last person being punished, as opposed to Clinton or Tripp: “it beggars belief that at this stage anybody would feel that they could get away with jailing you.”
    • She acknowledges her fear of losing immunity and being prosecuted.
    1. Media Scrutiny and Humiliation:
    • Lewinsky expresses the profound shame and humiliation of having her private life exposed publicly: “it’s disgusting and appearing in front of a grand jury which for people outside of America is a difficult thing necessarily to conceive of… it’s something that I hope and pray one day I will have back because I miss it.”
    • She says that she was especially upset by having her emails and other documents published, and having to have those private details discussed publicly.
    • She emphasizes that she felt that her family was “maligned and trashed in the media.”
    • She speaks of her family watching things on the news and “screaming at people who aren’t in the room.”
    1. Clinton’s Public Denial and Characterization of Lewinsky:
    • Lewinsky recalls her complex reaction to Clinton’s televised denial: “my emotions were really split on the one hand i was relieved and felt that that was it was good that he was denying the relationship and that’s what he should do and on the other hand i also felt that i could see and hear in his voice and his actions how very angry he was with me and that hurt.”
    • She was especially hurt when she learned that the White House and Clinton had characterized her as a “stalker” and that Clinton had tried to resist her: “that was the moment in the realization that I fell completely out of love with him.”
    • She came to the conclusion that Clinton was 100% a politician rather than a person with a genuine connection to her.
    • She says that being forced to testify about their relationship was a “humiliating, violating, frightening experience.” She notes that she is worried about her father having to learn those details about her.
    1. Personal Growth and Future Aspirations:
    • Lewinsky expresses a desire to move forward, find love, and contribute to the world positively: “I hope I hope it will be finding the right person that I can have a meaningful relationship with and eventually get married and have kids figuring out what I’m going to do with myself how I can make a positive contribution it’s I don’t know what’s in store.”
    • She states that she’s learned to “value and honor” family and friends.
    • She acknowledges that she continues to be “too trusting” and “suspicious of situations.”
    • If she saw Clinton again, she would apologize to him for her indiscretion, but she does not know if she would ever want to see him again.

    Conclusion:

    This interview is a crucial resource for understanding the human impact of the Clinton-Lewinsky scandal. Lewinsky’s perspective reveals the complex emotional, political, and legal dimensions of the affair. The interview underscores the devastating consequences of a very public betrayal and highlights the immense personal struggle Lewinsky faced to navigate the situation. Her account offers valuable insights into the power dynamics of relationships, the role of media and politics, and the challenge of rebuilding life after scandal. This interview reveals the ongoing toll this event took on Lewinsky and her deep desire to move forward and to reclaim her own narrative.

    Monica Lewinsky: An Untold Story

    FAQ

    • How did Monica Lewinsky initially perceive President Clinton before working at the White House? Monica Lewinsky stated she did not find the President remotely attractive before coming to Washington. She had respect for him as a president but did not see him as someone she would be romantically interested in. She was surprised to hear the female interns at the White House gossiping about the president in a way that seemed like he was the “star of the football team”. She did not anticipate developing any sort of attraction to him.
    • What was the “full Bill Clinton” experience and how did it impact Monica? “The full Bill Clinton” is described as the President’s intense gaze and magnetic personality, where he seems to “peel away the layers of your being with his eyes and his energy.” Monica found this experience to be very impactful, changing her perception of him from someone she wasn’t initially drawn to, to someone she found incredibly sensual and attractive. She felt drawn into his energy.
    • How did the government shutdown influence the beginning of the relationship? The government shutdown led to interns taking on more responsibilities, which provided opportunities for Monica to be closer to the President. The increased proximity and shared experience created a “tantalizing thought” in her mind that this would bring her closer to him. It ultimately led to their first private conversation and kiss. She even joked that she felt like the “regular girlfriend” had been furloughed along with other civil servants.
    • How did Monica view the nature of her relationship with President Clinton beyond the sexual aspect? Monica emphasized that the sexual aspect was only one component of their relationship. She felt that it was also based on love, with her being emotionally needy and she saw he was someone who had a “large appetite for love.” She believed he thought she was special and that it was not a “servicing contract” but a relationship where there was mutual attraction.
    • What were Monica’s feelings toward Hillary Clinton during the affair and how have those feelings changed? During the affair, Monica did not feel guilt towards Hillary Clinton, partly through the self-deception that “what she doesn’t know won’t hurt her.” She now expresses feelings of guilt about her actions.
    • What was the significance of the blue Gap dress and the controversy surrounding it? The blue Gap dress became a point of controversy because of the President’s semen on it. Monica had kept the dress in her closet after it didn’t fit anymore. She didn’t save it as a “souvenir,” but because she was planning to dry clean it when she was back to wearing that size. It was Linda Tripp who advised her not to dry clean it.
    • What were the events and emotions leading up to Monica’s encounter with FBI agents on January 16th, 1998? Monica had become distrustful of Linda Tripp, who she had confided in, and was concerned she was being recorded. The January 16th meeting, which was a setup, involved her being confronted by FBI agents in a frightening encounter, with her feeling terrified, violated, and desperately alone. She even considered jumping out a window of the hotel room.
    • What has Monica learned from this experience, and how has it shaped her perspective on relationships and the future? Monica has learned the value of family and friends. She also understands the importance of trust and has become more cautious in her relationships. She says she was disappointed in herself for still being too trusting. She hopes to return to a normal life with a loving relationship and a way to make a positive contribution. She would consider apologizing to President Clinton someday but believes she would not trust him. She is still deeply scarred from the public humiliation, and has lost her sense of anonymity and wishes to get it back one day.

    Monica Lewinsky and Bill Clinton: A Timeline of the Affair

    Okay, here’s the timeline and cast of characters based on the provided text:

    Timeline of Main Events:

    • Early Days in Washington D.C.:Monica Lewinsky arrives in Washington D.C. and begins working as an intern at the White House. She is initially surprised by the open talk and gossip about President Clinton among the staff, including the female interns.
    • Lewinsky initially finds Clinton physically unattractive but after meeting him in person changes her mind due to his “magnetic” and sensual energy.
    • Initial Encounters and Flirtation:Lewinsky and Clinton have their first intense connection the day before his 49th birthday party, during which Lewinsky wears her “lucky green suit”.
    • They flirt at Clinton’s birthday party, and Lewinsky feels a “sexual thing” about him.
    • The government shutdown occurs, leading to many civil servants being furloughed. Interns, including Lewinsky, are asked to take on more responsibilities.
    • First Intimate Encounter:Lewinsky and Clinton are alone in a room, and she tells him she has a crush on him. They go to his back office, where they kiss for the first time.
    • Lewinsky reveals a “small gesture” of showing her underwear, which is later discussed in the Starr Report.
    • The Relationship Develops:Lewinsky reflects on the fact that Clinton focused on her initially during their sexual encounters.
    • Lewinsky feels that Clinton needed love, and she related to that as an “emotionally needy person”.
    • Lewinsky and Clinton have numerous phone conversations and encounters. Lewinsky believed in and hoped for a future with him after his presidency.
    • Growing Suspicion and Removal from the White House:Lewinsky becomes aware that some people in the White House suspected, or possibly knew, about her relationship with Clinton.
    • She confides in some friends, who warn her to stop.
    • Lewinsky is removed from her position at the White House and transferred to a role at the Pentagon. She believes the transfer was a result of suspicion about her relationship with the President.
    • Clinton promises he will bring her back, which Lewinsky believes, and he continues to call her.
    • Post-Election and Linda Tripp:After the election, Clinton does not call, leaving Lewinsky feeling distraught.
    • Lewinsky confides in Linda Tripp about the relationship, a decision she later calls the “worst decision” she ever made.
    • Tripp encourages Lewinsky to return to the White House.
    • The Blue Dress:Lewinsky had put the blue Gap dress with Clinton’s semen on it in the closet because it didn’t fit after she had gained weight. Later when it fit again, she intended to have it cleaned and wear it to Thanksgiving.
    • Lewinsky jokes about the dress with a friend, and tells Tripp about it during a visit to her apartment.
    • Tripp convinces her not to clean the dress, telling her she may need it one day.
    • The Trap and Betrayal:
    • Tripp had been secretly recording Lewinsky’s phone calls and lunch discussions, including their lunch on January 14th.
    • On January 16, 1998, Lewinsky is confronted by FBI agents at the Pentagon City. Tripp is also present, and it is made clear that Tripp had been working with the investigators and against Lewinsky.
    • Lewinsky is taken to a hotel room where she fears her life, and thinks of jumping out the window.
    • She is questioned by investigators for hours, and tries to call her mother and lawyer but is unsuccessful.
    • Lewinsky is threatened with 27 years in jail and is made to testify to a grand jury.
    • Public Disclosure and Aftermath:
    • The story breaks, and the world learns of the affair. Lewinsky is publicly ridiculed and scrutinized, with her personal communications being released.
    • Clinton publicly denies having a “sexual relationship” with her, further damaging her feelings.
    • Lewinsky testifies in a grand jury, and also is made to give a deposition detailing the intimate aspects of her relationship with Clinton.
    • Lewinsky describes her experience as humiliating, violating and frightening.
    • Reflection:
    • Lewinsky reflects on how she was a pawn in a right-wing conspiracy to destroy the president, and is upset at how she was used.
    • She no longer believes she loves Clinton.
    • Lewinsky realizes the importance of family and friends and says she needs to learn to value them more.
    • She says she will never marry again but still hopes to find someone to have a meaningful relationship with, marry, and have children.
    • She says she would apologize to Bill Clinton for being indiscreet, but doesn’t really know if she wants to see him.

    Cast of Characters:

    • Monica Lewinsky: A former White House intern who had an affair with President Bill Clinton. She was 22 years old during the affair, and she is the primary focus of the provided source. She is portrayed as emotionally open, trusting, and naive, while also being strong willed and passionate.
    • Bill Clinton: The President of the United States at the time of the affair. He’s described as having a magnetic personality and a “sensual” energy. He is portrayed as having a need for love, but also a tendency to prioritize political expediency over personal relationships.
    • Linda Tripp: A former colleague of Lewinsky’s at the Pentagon who she confided in, and who secretly recorded their conversations. She is portrayed as a manipulative and untrustworthy figure who ultimately betrayed Lewinsky, leading to the public revelation of the affair.
    • Monica’s Mother: Though unnamed, she is mentioned as being supportive of Monica, and is a writer. She was shocked when she realized her daughter had kept the stained dress in their apartment and had lied about it to her. She was also a victim of government overreach by being forced to testify against her daughter.
    • Monica’s Father: A doctor, and described as more strict than her mother. Monica says that she did not usually get her way with him. Her parents were divorced when she was 13, which Monica says was painful for her.
    • Hillary Clinton: The First Lady during Bill Clinton’s presidency. Though not a direct participant in the narrative, her presence is felt as Lewinsky acknowledges the guilt she feels for her. Lewinsky is aware of Hillary’s role as Clinton’s wife and mentions her during several points during the interview.
    • Kenneth Starr: The Independent Counsel who investigated the affair. He is the person who delivered the Starr Report, which included information about the affair. He is mentioned as seeing the affair as basically sex, whereas Lewinsky saw it as something much more complex.
    • Paula Jones: A woman who accused Bill Clinton of sexual harassment, a case that inadvertently exposed his relationship with Lewinsky. Although not a character in the text, her case was the reason Lewinsky was subpoenaed.

    This timeline and character list should provide a comprehensive overview of the events and people discussed in the provided text.

    Monica Lewinsky: An Insider’s Account

    The sources provide an account of Monica Lewinsky’s experience during the scandal involving her relationship with President Bill Clinton [1-17].

    Here’s a breakdown of key aspects:

    • Relationship Origins: Lewinsky initially did not find President Clinton physically attractive [1, 2]. However, upon meeting him in person, she was struck by his “magnetic sense,” “sensual” nature, and intense energy [2]. She describes his ability to connect with someone through eye contact as “peeling away the layers of your being” [2]. The relationship began with flirtation and a kiss during the government shutdown when Lewinsky, as an intern, was working closely with the President [2, 3]. Lewinsky admitted she told the President that she had a crush on him [3].
    • Nature of the Relationship: Lewinsky emphasizes that the relationship was more than just sexual [5]. She describes a connection of love, and says that the sexual aspects of the relationship were only one component [5]. The sexual encounters were not one-sided, and she resents the idea that she was merely providing a “servicing contract” to the President [5]. Although the relationship began with a mutual attraction, the power dynamic of a young intern and the President of the United States was significant [3-5]. She recognized that President Clinton had a “large appetite for love” and that she, being an “emotionally needy person,” related to that [4, 5]. Lewinsky notes that while she felt there was a connection, and at times thought there could be a future with the president, he never said he loved her [6].
    • Consequences and Exposure: The relationship became public knowledge after Lewinsky confided in Linda Tripp [9, 10, 12]. Lewinsky’s attempts to conceal the affair were thwarted when Tripp began recording their conversations and ultimately revealed the affair [10, 12]. Lewinsky was “terrified” when confronted by FBI agents at the Pentagon and felt betrayed by Tripp [13, 14]. This led to her being subpoenaed to testify in the Paula Jones case [11, 12].
    • Public Scrutiny and Personal Impact: Lewinsky describes the intense public scrutiny she faced as “horrible” and “surreal,” emphasizing how she lost her anonymity [16]. She was humiliated and violated by the forced testimony about her intimate relationship, and the publication of her private communications and thoughts [15, 16]. She also felt used as a “pawn” in a “right-wing conspiracy” [14]. She was deeply hurt by President Clinton’s public denial of the relationship, especially when he portrayed her as a stalker [15]. Lewinsky was devastated when Clinton didn’t call after the election [9]. She also notes that the experience of being questioned by the prosecutors was “degrading and violating” [16].
    • Regrets and Reflections: Lewinsky regrets the relationship and ever having met the president [1]. She regrets confiding in Linda Tripp, calling it the “worst decision” she ever made [9, 10]. Lewinsky reflects that she had “always been a little adult,” was “strong-headed,” and “passionate,” though she admits passion has a “bad side” [6]. She acknowledges that her family was also maligned and trashed in the media during the scandal [15]. Lewinsky also feels that she has been unfairly discriminated against [13]. Despite the difficulties she experienced, she believes that she learned the importance of family and friends [17]. She stated that she would not trust and would not believe anything President Clinton said to her, and she would apologize to him for having been indiscreet about the relationship [17].
    • The Dress: The infamous dress with the president’s semen on it was not kept as a “souvenir,” but because it didn’t fit Lewinsky after she had gained weight [10]. She did not dry clean it immediately because she did not intend to wear it until she had lost weight and had an occasion to wear it. Lewinsky joked with her friend about the dress, and later told Tripp about it while they were in her closet [11].

    In summary, the sources portray Monica Lewinsky’s experience as a young woman who was drawn into an affair with the President, and subsequently faced intense public scrutiny, humiliation, and personal challenges as a result of her choices and the actions of others.

    Monica Lewinsky and Bill Clinton: An Affair’s Aftermath

    The sources detail Monica Lewinsky’s affair with President Bill Clinton, outlining the progression of their relationship, its exposure, and the profound personal and public consequences that followed.

    • Initial Attraction and Relationship Development: Lewinsky’s initial impression of President Clinton was not one of physical attraction; however, she found him to be very “magnetic,” “sensual,” and full of energy upon meeting him in person [1, 2]. She described their connection as intense, noting his ability to “peel away the layers of your being” [2]. Their relationship began with flirtation, and then progressed to a private conversation and a first kiss [2, 3]. Lewinsky admitted that she told President Clinton she had a crush on him [3]. The relationship deepened during the government shutdown when, as an intern, she had more access to the President [3].
    • Nature of the Relationship: Lewinsky viewed her relationship with President Clinton as more than just a sexual encounter [4]. She felt a deep emotional connection, describing it as a form of love, noting that the sexual part of the relationship was just one component [4]. Lewinsky says that the sexual encounters were not one-sided, and that President Clinton focused on her first [4]. Lewinsky also says she and the President connected on an emotional level, because he had a “large appetite for love,” and she was an “emotionally needy person” [4, 5]. She thought there could be a future with the President [1, 6], although he never told her he loved her [6].
    • Exposure and Public Scrutiny: The affair became public after Lewinsky confided in Linda Tripp, who secretly recorded their conversations [7]. Lewinsky was “terrified” when confronted by FBI agents at the Pentagon [8], and felt betrayed by Tripp [8, 9]. This led to Lewinsky’s subpoena to testify in the Paula Jones case [10, 11]. The intense public scrutiny she faced was “horrible” and “surreal,” and she felt that she lost her anonymity [12]. She also felt used as a “pawn” in a “right-wing conspiracy” [9]. Lewinsky also describes the forced testimony about her intimate relationship as “humiliating” and “violating” [13].
    • President Clinton’s Actions and Impact on Lewinsky: Lewinsky was deeply hurt by President Clinton’s public denial of the relationship, especially his portrayal of her as a stalker [13]. She was also devastated when he did not call her after the election, leading her to confide in Linda Tripp [7, 14]. Lewinsky felt that President Clinton was a “100% politician” and that he “wrote all the plays” in order to protect himself [13].
    • The Dress: The infamous dress with President Clinton’s semen on it was not kept as a “souvenir” but because it did not fit her after she had gained weight [14]. She had planned to dry clean the dress when she had lost enough weight to wear it, but it was the subject of conversations that Tripp recorded [14].
    • Lewinsky’s Personal Reflections and Regrets: Lewinsky regrets the relationship and ever having met President Clinton [1]. She also regrets confiding in Linda Tripp, calling it the “worst decision” she ever made [14]. Lewinsky notes that her family was also “maligned and trashed in the media” during the scandal [13]. She also reflects that she learned the importance of family and friends [15]. She stated that she would not trust and would not believe anything President Clinton said to her [15], and that she would want to apologize to him for having been indiscreet about the relationship [15].

    In summary, the sources present the Bill Clinton affair from Monica Lewinsky’s perspective, highlighting the complexities of their relationship, the devastating impact of the public exposure, and the lasting personal and emotional consequences she endured.

    Lewinsky and Clinton: An Intimate Account

    The sources detail the presidential relationship between Monica Lewinsky and Bill Clinton, focusing on Lewinsky’s perspective and experience.

    • Initial Impressions and Attraction: Monica Lewinsky initially did not find President Clinton physically attractive [1]. However, upon meeting him in person, she was struck by his “magnetic sense,” “sensual” nature, and intense energy [2]. She described his ability to connect with someone through eye contact as “peeling away the layers of your being” [2].
    • Relationship Development: Their relationship began with flirtation, and a first kiss occurred after Lewinsky told the President she had a crush on him [3]. The relationship deepened during the government shutdown when Lewinsky, as an intern, had more access to the President [3].
    • Nature of the Relationship: Lewinsky viewed their relationship as more than just a sexual encounter [4]. She described a deep emotional connection and said that the sexual part of the relationship was just one component [4]. Lewinsky felt that President Clinton had a “large appetite for love,” and that she, being an “emotionally needy person,” related to that [4, 5]. She thought there could be a future with the President [6]. However, President Clinton never told her he loved her [6]. Lewinsky also notes that the sexual encounters were not one-sided, and she resents the idea that she was merely providing a “servicing contract” to the President [4].
    • Exposure and Public Scrutiny: The affair became public after Lewinsky confided in Linda Tripp, who secretly recorded their conversations [7]. Lewinsky was “terrified” when confronted by FBI agents at the Pentagon, and felt betrayed by Tripp [8]. This led to Lewinsky’s subpoena to testify in the Paula Jones case [9]. The intense public scrutiny she faced was “horrible” and “surreal,” and she felt that she lost her anonymity [10].
    • President Clinton’s Actions and Impact on Lewinsky: Lewinsky was deeply hurt by President Clinton’s public denial of the relationship, especially his portrayal of her as a stalker [11]. She was also devastated when he did not call her after the election [7]. Lewinsky felt that President Clinton was a “100% politician” and that he “wrote all the plays” in order to protect himself [11].
    • The Dress: The infamous dress with President Clinton’s semen on it was not kept as a “souvenir,” but because it did not fit her after she had gained weight [12]. She had planned to dry clean the dress when she had lost enough weight to wear it, but it was the subject of conversations that Tripp recorded [12, 13].
    • Lewinsky’s Personal Reflections and Regrets: Lewinsky regrets the relationship and ever having met President Clinton [1, 14]. She also regrets confiding in Linda Tripp, calling it the “worst decision” she ever made [7, 12]. Lewinsky notes that her family was also “maligned and trashed in the media” during the scandal [11]. She reflects that she learned the importance of family and friends [14]. She stated that she would not trust and would not believe anything President Clinton said to her, and that she would want to apologize to him for having been indiscreet about the relationship [14]. She also feels that she has been unfairly discriminated against [8, 15].
    • Power Dynamics: There was a significant power imbalance in the relationship, with Lewinsky being a young intern and Clinton the President [5]. Lewinsky notes that he had total control and was the person who could summon her [16].

    In summary, the sources describe a complex relationship marked by intense emotions, power imbalances, and devastating public exposure, leaving a lasting impact on Lewinsky’s life.

    Lewinsky and the Media: A Legacy of Shame

    The sources detail the significant media coverage surrounding Monica Lewinsky’s affair with President Bill Clinton, and its profound impact on her life.

    • Public Scrutiny and Loss of Anonymity: Lewinsky describes the intense public scrutiny she faced as “horrible” and “surreal,” emphasizing how she lost her anonymity [1]. She notes that it is impossible to imagine what it is like to lose one’s anonymity until it happens [1].
    • Global Reach of the Story: The story of Monica Lewinsky and the affair with President Clinton was not limited to the United States. Lewinsky notes that the details of the affair were known all over the world via the internet, press and television [1]. She recalls seeing a bus in Uganda named the “Lewinsky bus,” with a picture of her on it [1].
    • Maligned in the Media: Lewinsky states that her family was also “maligned and trashed in the media” [2].
    • Public Exposure of Private Details: Lewinsky’s innermost thoughts and intimate, private moments were discussed not only by herself but by others all over the world [2]. Her emails with her closest girlfriend were published [2]. Lewinsky also states that documents deleted from her computer were retrieved and printed for the world to read [2].
    • Impact of Media on Lewinsky: The media coverage had a significant impact on Lewinsky’s life. She described it as a “humiliating, violating, frightening experience” not only for herself but for those close to her [2].
    • President Clinton’s Denial: Lewinsky was deeply hurt by President Clinton’s public denial of the relationship, especially when he portrayed her as a stalker [2].
    • Linda Tripp’s Media Appearances: Lewinsky notes that Linda Tripp was giving interviews on cable television, saying that she saved Lewinsky from suicide [3].
    • Media’s Portrayal of the Dress: Lewinsky mentions that there were misconceptions that she had saved the dress with the President’s semen on it as a souvenir [4].
    • Media’s Focus on the Sexual Aspects: Lewinsky says that the media’s focus on the sexual aspects of the relationship was very degrading and difficult for her as a woman [5].

    In summary, the sources indicate that the media played a significant role in shaping the public’s perception of the affair and profoundly impacted Monica Lewinsky’s life, leaving her feeling exposed, humiliated, and violated.

    Monica Lewinsky: Reflections on the Clinton Affair

    The sources provide insight into Monica Lewinsky’s personal reflections on her affair with President Bill Clinton, highlighting her regrets, lessons learned, and emotional struggles [1-17].

    • Regret and Emotional Turmoil: Lewinsky expresses significant regret about the affair, stating that she regrets the entire relationship and ever having met President Clinton [1]. She describes the experience as painful and notes that there were many times she wanted to stop the relationship, but felt compelled to continue [8]. She also regrets confiding in Linda Tripp, calling it the “worst decision” she ever made [9, 10]. Lewinsky notes the intense emotional distress she felt during the public exposure of the affair [12, 13].
    • Impact on Self-Perception: Lewinsky reflects on how the experience has impacted her self-perception, noting that she had always been a passionate and strong-headed person [6]. She acknowledges being “emotionally needy” and how that may have played a role in the relationship [5]. She also expresses disappointment in herself for being too trusting [17]. Lewinsky says that her experience of being forced under threat of jail to testify about a very intimate relationship was “humiliating” and “violating” [15].
    • Lessons Learned: Lewinsky states that she has learned the importance of valuing and honoring family more [17]. She also says that she has learned the true definition of a friend [17]. Lewinsky acknowledges that she was naive about the potential consequences of her actions [7]. She also learned that she needs to be more cautious and less trusting [17].
    • Feelings Towards President Clinton: Lewinsky’s feelings towards President Clinton evolved over time. Initially, she had hoped for a future with him [1, 6]. However, she was deeply hurt by his public denial of the relationship and his portrayal of her as a stalker [15]. She states that she fell out of love with him when she realized he was “writing all the plays” to protect himself [15]. Lewinsky states that she doesn’t know if she would want to see him, and wouldn’t believe anything he said to her [17]. She also notes that at some point, she would want to apologize to him for having been indiscreet about the relationship [17].
    • Loss of Anonymity: Lewinsky describes the loss of her anonymity as “surreal,” stating that she misses it [16]. She emphasizes how her innermost thoughts and private moments were exposed to the world [15, 16].
    • Desire for a Normal Life: Lewinsky expresses a desire to return to a normal life, which for her includes finding a meaningful relationship, getting married, and having children [17]. She also hopes to make a positive contribution to the world [17].
    • Discrimination: Lewinsky feels unfairly discriminated against, noting that she is “the last person in jail” while others involved in the scandal are not facing the same level of scrutiny [13].

    In summary, the sources indicate that Monica Lewinsky’s personal reflections reveal a complex mix of regret, pain, and a desire for a normal future, while also highlighting the profound impact of the affair and its aftermath on her sense of self and her relationships.

    By Amjad Izhar
    Contact: amjad.izhar@gmail.com
    https://amjadizhar.blog

  • Al Riyadh Newspaper, March 20, 2025 Ramadan, Healthcare, Gold Price, Football Team

    Al Riyadh Newspaper, March 20, 2025 Ramadan, Healthcare, Gold Price, Football Team

    This collection of articles from the Al Riyadh newspaper, dated March 20, 2025, covers a diverse range of topics. A significant focus is on Ramadan, detailing increased spending, market activity in Mecca, and initiatives like mass iftars and distribution of dates. The region’s healthcare is highlighted with the arrival of conjoined twins for surgery and a successful hip replacement procedure. International news includes the Israeli-Palestinian conflict, the situation in South Sudan, and a limited truce in Ukraine. Business and economic news features gold price increases, Asian stock declines, and a drop in oil prices. Finally, sports news previews Saudi Arabia’s national football team matches and discusses local league developments.

    Source Material Study Guide and Quiz

    I. Quiz (Short Answer)

    Answer the following questions in 2-3 sentences each.

    1. According to the article, what are some of the goals of Saudi Arabia’s Vision 2030 related to the Hajj and Umrah?
    2. What was the primary reason for the recall issued by several car dealerships, as mentioned in the text?
    3. Describe one way in which the Saudi government is utilizing technology to improve the experience of pilgrims visiting the holy sites.
    4. What was the significance of the meeting chaired by Prince Saud bin Mishaal in Jeddah, as reported in the article?
    5. According to the text, what is the purpose of the King Fahd Complex for Printing the Holy Quran’s participation in the Ramadan exhibition in Riyadh?
    6. Briefly outline the medical procedure performed at Dr. Sulaiman Al Habib Hospital in Jeddah for the elderly patient.
    7. What are some of the key objectives of the project to develop historical mosques in Saudi Arabia?
    8. Based on the article, what are some of the potential benefits of intermittent fasting, particularly during Ramadan?
    9. What was the main topic of discussion between Presidents Trump and Putin during their phone call, as it relates to the conflict in Ukraine?
    10. According to the article, what concerns did Arthur Schlesinger Jr. express in his memo regarding the CIA?

    II. Quiz Answer Key

    1. Saudi Arabia’s Vision 2030 aims to increase the number of Umrah pilgrims to 30 million annually. This requires additional investments in technology like digital IDs, airport development, and improved public transportation to better serve the guests of Allah.
    2. The primary reason for the car dealership recall was a defect in a fuel injection pipe and fastening clip. This flaw could potentially lead to fuel leakage, significantly increasing the risk of a fire.
    3. The Saudi government is utilizing technology such as the ” اعتمرنا ” and ” نسك ” applications to organize Umrah appointments. These electronic systems issued over 15 million permits in 2023, helping to manage crowds and streamline the pilgrimage process.
    4. The meeting chaired by Prince Saud bin Mishaal, the Deputy Governor of Makkah, was a meeting of the Central Hajj Committee. The agenda included reviewing the readiness of current plans and following up on and monitoring the plans for the last ten days of Ramadan and the upcoming Hajj season.
    5. The King Fahd Complex for Printing the Holy Quran participated in the Ramadan exhibition in Riyadh to showcase its efforts in serving the Holy Quran and disseminating it globally. Their exhibit displayed the various stages of Quran printing, different translations, and various formats including Braille.
    6. The elderly patient underwent a hip replacement surgery under partial anesthesia at Dr. Sulaiman Al Habib Hospital in Jeddah. The procedure involved removing the fractured femoral head, cleaning the joint, and replacing it with a modern artificial joint.
    7. The key objectives of the project to develop historical mosques include rehabilitating and restoring their architectural integrity, highlighting the historical and urban heritage of Saudi Arabia, and enhancing their religious and cultural significance while drawing inspiration for modern mosque designs.
    8. Intermittent fasting during Ramadan, or dry intermittent fasting, is believed by some to offer health benefits such as reducing insulin resistance, boosting growth hormone levels, improving immune function, and promoting autophagy, which is the body’s process of clearing out damaged cells.
    9. The main topic of discussion between Presidents Trump and Putin regarding the conflict in Ukraine was a proposed temporary cessation of attacks on energy infrastructure. While Trump supported a 30-day pause, it fell short of the full ceasefire that Ukraine had hoped for.
    10. In his memo, Arthur Schlesinger Jr. expressed concerns about the increasing power and recklessness of the CIA. He worried that the agency was conducting secret operations without presidential approval, which could damage America’s credibility and inadvertently support communism.

    III. Essay Format Questions

    1. Analyze the various ways in which the Kingdom of Saudi Arabia is preparing for and managing the increasing number of religious tourists, referencing specific examples and initiatives mentioned in the provided text.
    2. Discuss the potential economic and social impacts of the rising gold prices and the factors contributing to this trend, as described in the article.
    3. Evaluate the significance of international relations and political developments, such as the Trump-Putin call and the situation in Southern Sudan, on regional stability and global affairs based on the provided news excerpts.
    4. Critically assess the role of cultural heritage preservation and promotion in Saudi Arabia’s Vision 2030, using the examples of the historical mosque development and the Year of Handicrafts.
    5. Explore the multifaceted challenges and responses related to health and safety discussed in the articles, including the car recall, the elderly patient’s surgery, and the road safety campaign during Ramadan.

    IV. Glossary of Key Terms

    • واس (WAS): Saudi Press Agency, the official news agency of Saudi Arabia.
    • رمضان (Ramadan): The ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting, prayer, reflection, and community.
    • الحج (Hajj): An annual Islamic pilgrimage to Mecca, the holiest city for Muslims. It is one of the five pillars of Islam and a religious duty that must be carried out by every adult Muslim who is physically and financially capable of making the journey, at least once in their lifetime.
    • العمرة (Umrah): An Islamic pilgrimage to Mecca that can be undertaken at any time of the year, unlike the Hajj which has specific dates according to the Islamic lunar calendar.
    • رؤية المملكة 2030 (Vision 2030): A strategic framework launched by Saudi Arabia to reduce its dependence on oil, diversify its economy, and develop public service sectors such as health, education, infrastructure, recreation, and tourism.
    • ولي العهد (Crown Prince): The designated successor to the throne in a monarchy. In Saudi Arabia, it is currently Prince Mohammed bin Salman.
    • خادم الحرمين الشريفين (Custodian of the Two Holy Mosques): A title used by the Saudi Arabian monarch referring to their role in safeguarding the two holiest mosques in Islam, Al-Masjid al-Haram in Mecca and Al-Masjid an-Nabawi in Medina.
    • تسميم (Design): The act of planning and shaping the form or structure of something.
    • تبوك (Tabuk): A region and city in northwestern Saudi Arabia.
    • الرياض (Riyadh): The capital city of Saudi Arabia and the center of the Riyadh Province.
    • جدة (Jeddah): A Saudi Arabian port city on the Red Sea and a major urban center in western Saudi Arabia.
    • المدينة المنورة (Medina): The second holiest city in Islam, located in the Hejaz region of Saudi Arabia. It is significant for being the city to which the Prophet Muhammad emigrated.
    • مكة المكرمة (Mecca): The holiest city in Islam, located in the Hejaz region of Saudi Arabia. It is the birthplace of the Prophet Muhammad and the location of the Kaaba.
    • الذهب الفوري (Spot Gold): The price of gold for immediate delivery.
    • الاحتياطي الفيدرالي (Federal Reserve): The central banking system of the United States.
    • النفط (Oil): A naturally occurring, yellowish-black liquid found in geological formations beneath the Earth’s surface, commonly refined into fuels.
    • أوبك (OPEC): The Organization of the Petroleum Exporting Countries, an intergovernmental organization of 13 countries.
    • جنوب السودان (South Sudan): A landlocked country in East-Central Africa that gained independence from Sudan in 2011.
    • كييف (Kyiv): The capital and most populous city of Ukraine.
    • موسكو (Moscow): The capital and most populous city of Russia.
    • CIA (وكالة المخابرات المركزية الأمريكية – Central Intelligence Agency): A civilian foreign intelligence service of the United States federal government, tasked with gathering, processing, and analyzing national security information from around the world.
    • MBC1: A pan-Arab free-to-air satellite television channel owned by the Middle East Broadcasting Center.
    • شاهد (Shahid): A leading Arabic streaming platform offering a wide range of content.
    • الهدر الغذائي (Food Waste): Food that is discarded or lost uneaten.
    • الصيام المتقطع (Intermittent Fasting): An eating pattern that cycles between periods of eating and voluntary fasting on a regular schedule.
    • الزملوق (Zamlouq – Senecio glaucus): A species of flowering plant, in this context, noted for its appearance after the rainy season in some regions of Saudi Arabia.

    Briefing Document: Analysis of News Articles from “alriyadh.com” (March 20, 2025)

    This briefing document provides a summary of the main themes, important ideas, and key facts presented in the provided excerpts from the March 20, 2025, issue of the Arabic-language newspaper “alriyadh.com”. Where relevant, direct quotes from the original text (translated) are included to illustrate key points.

    Main Themes:

    1. Government Initiatives and Royal Activities: A significant portion of the news covers various activities and initiatives led by members of the Saudi Royal Family across different regions. These activities range from presiding over important committees (like the Central Hajj Committee) to inaugurating infrastructure projects (the Second Ring Road in Mecca), receiving reports from government bodies, and attending social events.
    • : “His Royal Highness Prince Khalid bin Saud, Vice Governor of Tabuk Region, received the Commander of the Border Guards in Tabuk… and reviewed the ‘Hadaf’ report.”
    • : “His Royal Highness Prince Saud bin Mishal presided over the Central Hajj Committee… and inaugurated the Second Ring Road in the Holy Capital.”
    1. Religious Affairs and Ramadan Activities: Several articles highlight the ongoing efforts related to religious affairs, particularly during the month of Ramadan. This includes the continuation of the King’s programs for providing Iftar meals and dates in various countries, the development and renovation of historical mosques, and the participation of religious institutions in Ramadan exhibitions.
    • : “The Custodian of the Two Holy Mosques’ programs for Iftar and date distribution continue in India, Denmark, and Lithuania.” The article notes that “8,000 tons of dates have benefited from this program in mosques and Islamic centers in both countries.”
    • : Regarding the development of historical mosques, it’s stated that the project’s strategy includes “rehabilitating and restoring the architectural identity of historical mosques, highlighting the historical dimension of Saudi Arabia, and strengthening the religious and cultural significance of these mosques.”
    • : “The King Fahd Complex for the Printing of the Holy Quran participates in the Ramadan exhibition in Riyadh… aiming to highlight the Complex’s efforts in serving the Holy Quran and its global dissemination.”
    1. Social Welfare and Community Engagement: The news also features stories related to social welfare, including the arrival of conjoined twins for treatment in Riyadh, the reception of orphans by a Royal Prince on Arab Orphan Day, and a hospital successfully performing a complex hip replacement surgery on an elderly patient.
    • : “The Egyptian parasitic twins arrive in Riyadh, and the parents of the Egyptian parasitic twins expressed their gratitude to the Custodian of the Two Holy Mosques and the Crown Prince.”
    • : Regarding the surgery, the report mentions, “…the medical team reached a treatment plan… the fracture was removed, the joint was cleaned, and the femoral head was replaced with a modern, high-quality artificial joint. The medical intervention by the team was successful…”
    1. Economic and Financial News: Several articles delve into economic and financial topics, including the rise in gold prices to a record level, the decline in oil prices due to a temporary truce proposal in Ukraine and concerns about oversupply, and the decrease in Asian stock markets anticipating stable interest rates. There is also a piece discussing the challenges faced by the petrochemical industry in Asia.
    • (Gold): “Gold rose to a record level yesterday, Wednesday… spot gold rose by 0.2% to reach $3,039.38 per ounce.” Analysts suggest it could reach “$3,200 during a month or a little more.”
    • (Oil): “Oil prices fell yesterday, Wednesday, after Russia agreed to a proposal by US President Donald Trump that Moscow and Kyiv temporarily stop attacking each other’s energy infrastructure…” This led to “concerns about a surplus in crude oil supplies.”
    • (Petrochemicals): The article notes that Asia’s naphtha cracking plants are struggling with high feedstock costs and weak margins, leading to shutdowns and reduced operating rates.
    1. International Relations and Conflict: The news touches upon international conflicts and diplomatic efforts, including the proposed limited truce in Ukraine following a call between Presidents Trump and Putin, and the dire humanitarian situation in Gaza with ongoing Israeli military operations and protests against them. There is also a report on the Lebanese army closing border crossings with Syria.
    • (Ukraine): “Russian forces launched a barrage of missiles and drones at Ukraine on Tuesday, killing one person and wounding others, hours after Moscow agreed to a temporary halt to targeting energy facilities during a call between Presidents Donald Trump and Vladimir Putin.”
    • (Gaza): A Hamas official states that the latest Israeli military escalation “exposes the lives of Israeli prisoners in the sector to danger,” and that “70% of the martyrs are children, women, and civilians, and this is a war crime.”
    1. National Identity and Values: An editorial discusses Saudi National Flag Day, emphasizing the flag as a symbol of national unity, sovereignty, and loyalty. Another piece advises against hasty judgment and spreading false information.
    • (National Flag Day): “National Flag Day is a national occasion that embodies the unity and integration of all the sons of the Kingdom… It confirms their profound national belonging and their unwavering loyalty to their leadership.”
    • (Hasty Judgments): The article quotes the Quran and warns against believing false reports, stating, “O you who have believed, if there comes to you a disobedient one with information, investigate…”
    1. Sports: The newspaper covers the Saudi national football team’s preparations and match against China in the World Cup qualifiers, as well as other sports news like the Saudi women’s junior volleyball team’s training camp.
    • (Football): The French coach Hervé Renard acknowledges the difficulty of the upcoming match against China, noting that the Chinese team has improved and has a good coach.
    1. Arts, Culture, and Entertainment: There are reports on cultural events like the “Amniyah Evening” highlighting efforts in preserving heritage and handicrafts, the participation of Japanese brands in Riyadh Season, and the launch of Eid al-Fitr 2025 festivities.
    • (Amniyah Evening): The Director General of the Handicrafts Sector at the Heritage Authority stated that “2025 focuses on highlighting Saudi heritage, enhancing national pride among the rising generations, supporting the growth and marketing of the handicrafts sector, and empowering artisans.”
    • (Eid Festivities): The General Entertainment Authority announced a wide range of events for Eid al-Fitr 2025, including concerts, theatrical performances, and fireworks displays in various cities across the Kingdom.
    1. Health and Medical Advancements: The success of a complex hip replacement surgery is highlighted, and there’s a broader mention of Saudi hospitals achieving international standards and attracting patients from around the world. The role of the Ministry of Health’s “937” service for providing consultations is also noted.
    • (Hospitals): “Saudi hospitals are witnessing a qualitative transformation, making them a model to be emulated regionally and internationally… They have proven their commitment to meeting global quality and safety standards…”

    Important Ideas and Facts:

    • Vision 2030 Alignment: Several initiatives, such as the development of historical mosques and the promotion of handicrafts, are explicitly linked to the goals of the Kingdom’s Vision 2030.
    • Hajj Preparations: The meeting of the Central Hajj Committee indicates ongoing preparations and strategic planning for the upcoming Hajj season.
    • Economic Volatility: The fluctuations in gold and oil prices reflect global economic uncertainties and geopolitical tensions.
    • Humanitarian Crisis: The reports from Gaza and South Sudan paint a grim picture of ongoing conflicts and their severe humanitarian consequences.
    • Diplomatic Efforts: The phone call between Trump and Putin regarding a temporary truce in Ukraine highlights international efforts to de-escalate conflicts, albeit with limited success.
    • National Unity: The emphasis on National Flag Day underscores the importance of national identity and unity in Saudi Arabia.
    • Healthcare Development: The news on successful medical procedures and the high standards of Saudi hospitals showcases the advancements in the Kingdom’s healthcare sector.
    • Ramadan Significance: The focus on religious programs and activities during Ramadan highlights the spiritual importance of the month.

    Conclusion:

    The excerpts from “alriyadh.com” on March 20, 2025, present a snapshot of various activities and developments within Saudi Arabia and its engagement with the wider world. The news covers a diverse range of topics, from royal engagements and religious initiatives to economic trends, international conflicts, social welfare, and cultural events. A recurring theme is the Kingdom’s focus on development, national identity, and its role in regional and global affairs, often framed within the context of Vision 2030 and religious values. The coverage also reflects ongoing global challenges and their impact on the region.

    Saudi Arabia: Developments and Initiatives

    Frequently Asked Questions

    1. What are the key initiatives being undertaken in Mecca and other regions of Saudi Arabia, as highlighted in the article? The article emphasizes several key initiatives. In Mecca, the focus is on developing and improving infrastructure and services for Hajj pilgrims, exemplified by the Central Hajj Committee meetings and the inauguration of the Second Ring Road. Nationally, there’s a drive towards achieving the goals of Vision 2030, which includes initiatives in education like the “Munafis” award to foster student innovation, leadership, and volunteerism. Additionally, significant efforts are being made to develop historical mosques across the Kingdom, aiming to rehabilitate and restore their architectural significance while highlighting Saudi Arabia’s Arab and Islamic heritage.

    2. How is Saudi Arabia demonstrating its commitment to serving pilgrims and visitors? Saudi Arabia is demonstrating its commitment through large-scale infrastructure projects in Mecca, such as the Second Ring Road, designed to facilitate movement. The Kingdom also continues the Custodian of the Two Holy Mosques’ programs for providing iftar meals and distributing dates to Muslims in various countries. Furthermore, there’s a strong emphasis on ensuring the safety and comfort of pilgrims, with the Ministry of Interior deploying substantial personnel and advanced technology, like thermal cameras and AI systems, to manage crowds and prevent incidents in the Holy Sites. Electronic systems like the “Etamarna” and “Nusk” apps have been developed to regulate Umrah appointments, processing millions of permits.

    3. What cultural and heritage preservation efforts are mentioned in the article? The article highlights several cultural and heritage preservation efforts. The development and renovation of historical mosques across Saudi Arabia is a significant initiative, aiming to restore their original architectural style and highlight their historical and cultural importance. The Kingdom is also preparing to celebrate 2025 as the “Year of Handicrafts,” with the Heritage Authority organizing events to promote and support local artisans and preserve traditional crafts, aligning with Vision 2030’s goals to showcase Saudi heritage and foster national pride.

    4. What international collaborations and outreach programs are Saudi Arabian entities involved in, according to the text? Saudi Arabia, through the Ministry of Islamic Affairs, Dawah and Guidance, continues the Custodian of the Two Holy Mosques’ programs to provide iftar and dates to Muslims in countries like India, Denmark, and Lithuania, showcasing international religious outreach. Additionally, “Manga Productions” and “Selah” are participating in Riyadh Season, aiming to attract Japanese investments in the animation and production sectors, indicating international cultural and economic engagement.

    5. How is Saudi Arabia’s healthcare sector being developed and recognized, as portrayed in the article? The article depicts Saudi Arabia’s healthcare sector as undergoing a significant transformation, with hospitals achieving high international standards in quality, accuracy, and safety. Several Saudi hospitals have earned top rankings globally, attracting patients from around the world for specialized treatments. The Ministry of Health provides direct consultations and recommendations through the 937 hotline and offers home healthcare services. The success of Saudi hospitals is attributed to the government’s support and the leadership’s vision to provide advanced, technology-driven healthcare services to all citizens and residents.

    6. What economic and trade-related news is covered in the article? The article covers several economic and trade-related topics. Gold prices have risen to record levels amid geopolitical tensions and uncertainty regarding US tariffs, increasing its appeal as a safe haven. Oil prices have declined following a temporary truce in Ukraine and concerns about oversupply. There’s also discussion about the petrochemical industry in Asia facing challenges due to rising naphtha cracking costs and weak demand, leading to production cuts and closures. Additionally, the potential impact of US tariffs on various countries, including Canada, Mexico, and China, and the anticipated retaliatory measures are highlighted, along with the effect on consumer confidence and supply chains.

    7. What are some of the social and community-focused activities highlighted in the article, particularly during Ramadan and Eid? During Ramadan, the article mentions the ongoing programs for providing iftar meals and distributing dates. There’s also a focus on the exemplary conduct of imams, preachers, and muezzins in mosques across the Kingdom during Ramadan, emphasizing the importance of guidance and adherence to instructions. During Eid Al-Fitr, the General Entertainment Authority (GEA) is launching a wide array of celebratory events, including musical concerts, theatrical performances, and fireworks in various cities. Additionally, the Saudi Arabian Boy Scouts Association is praised for their voluntary efforts in the vicinity of the Grand Mosque during Ramadan, assisting pilgrims, especially lost children, reflecting community service and humanitarian efforts. The “With Safety” campaign is also highlighted, promoting safe driving habits before iftar to reduce accidents.

    8. What sports-related news is featured in the article? The article provides updates on Saudi Arabia’s national football team (“Al-Akhdar”) as they prepare for crucial matches in the Asian qualifiers for the 2026 FIFA World Cup, including a game against China. The French coach Hervé Renard emphasizes the difficulty of the upcoming match. There’s also news about Japan and South Korea aiming to secure their spots in the World Cup, as well as Iraq’s match against Kuwait in the same qualifiers. Furthermore, the Saudi women’s national under-16 volleyball team is undergoing preparations for the Asian Championship. Local football news includes the Al-Lowmi player Jawad topping the scoring charts in the Third Division League.

    Egyptian Parasitic Twin Arrives in Riyadh for Medical Care

    Based on the sources, there has been an arrival of an Egyptian parasitic twin in Riyadh. This arrival occurred following the directives of the King and the Crown Prince.

    Key details regarding the arrival include:

    • Directives from Leadership: The arrival of the parasitic twin took place under the guidance of the King and the Crown Prince.
    • Patient Identification: The Egyptian parasitic twin is named Muhammad Abdulrahman Jumaah.
    • Arrival Location: He arrived in Riyadh at King Khalid International Airport.
    • Medical Care: Immediately after arriving, the twin was transferred to King Abdullah Specialized Children’s Hospital. The purpose of this transfer was for the medical team to study his condition and explore the possibility of a separation surgery.
    • Praise for the Initiative: Dr. Abdullah bin Abdulaziz Al Rabeeah, the consultant at the Royal Court and head of the medical team at King Salman Center for Relief and Humanitarian Aid, lauded this generous gesture and noble humanitarian initiative.
    • Gratitude Expressed: The parents of the parasitic twin conveyed their thanks and gratitude to the Custodian of the Two Holy Mosques, the Crown Prince, the Saudi Program for Separating Conjoined Twins, and the Saudi Embassy in Egypt for the care and attention they received.
    • Kingdom’s Commitment: This event highlights the Kingdom’s dedication to the Saudi Program for Separating Conjoined Twins and its commitment to providing aid to critical medical cases globally without any discrimination. This initiative reflects the Kingdom’s “deep-rooted humanitarian approach”.

    The sources emphasize the humanitarian aspect of this initiative, showcasing the Kingdom’s leadership in providing medical assistance to those in need, regardless of their nationality.

    Saudi Arabia: Ramadan and Charitable Giving

    Based on the sources, Ramadan is a significant time for charity efforts and giving in the Kingdom of Saudi Arabia. Several aspects of these efforts are highlighted:

    • Leadership’s Role: The leadership of the Kingdom, including the King and the Crown Prince, actively promotes and engages in charitable acts. This is exemplified by the donation of three billion riyals to social security beneficiaries, reflecting their care for the needs of citizens. The arrival and medical care provided to the Egyptian parasitic twin, Muhammad Abdulrahman Jumaah, is also presented as a testament to the Kingdom’s “deep-rooted humanitarian approach” and its commitment to providing aid globally without discrimination, which can be considered a significant act of charity. The headline “CUSTODIAN OF THE TWO HOLY MOSQUES’ GIVING CONTINUES AROUND THE WORLD” further emphasizes this ongoing commitment.
    • Government Initiatives: The Ministry of Islamic Affairs undertakes continuous efforts during Ramadan, including the implementation of the “Iftar al-Saimin” program, which aims to provide iftar meals for various groups of fasting individuals. This program fosters solidarity, brotherhood, love, and the spirit of the faith among Muslims.
    • Community Engagement: Beyond governmental efforts, there are numerous activities and programs during Ramadan that embody charity. The Deputy Governor of Makkah’s participation in an Iftar meal with orphaned children is mentioned as part of annual initiatives, highlighting the attention given to vulnerable members of society.
    • Religious Emphasis: Ramadan itself is viewed as a “profitable trade for good deeds” where rewards are multiplied. Muslims are encouraged to seize the opportunities for increasing their good deeds during this blessed month. Spending for the sake of Allah, especially during Laylat al-Qadr, is highlighted as having a significantly multiplied reward. The Ministry of Islamic Affairs also urges people to give to those genuinely in need while discouraging begging within mosques.
    • Broader Values: These charitable efforts during Ramadan reflect the core values of the Kingdom, such as social solidarity, care for citizens, and humanitarianism. The Kingdom’s giving is portrayed as extending beyond its local and Arab environment to reach people in all parts of the world.

    In summary, the sources illustrate that Ramadan in Saudi Arabia is a period marked by significant charitable activities at the leadership, governmental, and community levels, driven by religious principles and a deep-rooted humanitarian ethos. The provision of care for the parasitic twin, as discussed in our previous conversation, aligns with this broader theme of the Kingdom’s commitment to humanitarian aid and giving, particularly during significant times like Ramadan.

    Gaza Conflict Escalation and Humanitarian Crisis

    Based on the sources, there has been a significant escalation of the conflict in Gaza, marked by continued Israeli military actions and dire humanitarian consequences.

    Key points from the sources regarding the escalation include:

    • Continued Israeli Raids: The Israeli occupation forces have continued to launch raids on the Gaza Strip, violating ceasefire agreements. These raids have targeted various areas, including the northern parts of the sector.
    • High Casualties: These ongoing military actions have resulted in a large number of casualties, including hundreds of martyrs and injured individuals, with a significant proportion being children.
    • Hamas’s Warning: A member of the Hamas political bureau has stated that the Israeli military escalation endangers the lives of Israelis held in the Gaza Strip. They also warned of potentially substantial human and material losses affecting both Palestinians and Israelis.
    • Humanitarian Crisis: The humanitarian situation in Gaza is described as extremely difficult, with hospitals struggling to cope with the sheer number of injuries. There are shortages of essential medical supplies, and the delivery of aid is facing challenges. Organizations like Doctors Without Borders have reported receiving a large influx of wounded individuals in their field hospitals.
    • Palestinian Authority’s Condemnation: The Palestinian Foreign Ministry has strongly condemned the Israeli actions as a “return of the occupation to a war of extermination and displacement”. They have appealed to various countries to take decisive steps to compel the Israeli government to halt its aggression immediately and adhere to international resolutions.
    • Occupation as Outside the Law: The head of the Palestinian National Council has stated that the Israeli occupation is no longer just an occupying force but has transformed into an entity outside the law, practicing terrorism. They have urged the international community to urgently intervene to stop the “brutal crimes”.
    • Raids in the West Bank: Alongside the Gaza escalation, Israeli forces have also conducted extensive raids in the West Bank, including incursions into refugee camps like Balata and Askar in Nablus. During these operations, homes were raided, searched, and several Palestinian citizens were arrested.

    The sources highlight the severity of the ongoing conflict, the significant human cost, and the strong condemnation from Palestinian authorities regarding the Israeli military actions in Gaza and the West Bank. The dire humanitarian situation in Gaza, exacerbated by the continued fighting, is also a major concern reported in the sources.

    Madinah: A City Undergoing Significant Developmental Progress

    Based on the sources, Madinah is currently undergoing significant developmental progress in various aspects of life. This progress reflects its status as a holy Islamic and historical site.

    Key points regarding Madinah’s development projects and progress include:

    • Noticeable Developmental Progress: Madinah is witnessing remarkable developmental and urban progress in all facets of life. This signifies ongoing projects and initiatives aimed at improving the city and its infrastructure.
    • Recognition as a Leading City: Madinah has achieved high rankings in several areas, indicating successful development outcomes:
    • Ranked first in Saudi Arabia, fifth in the Gulf region, and seventh in the Arab world in the “Best 100 City Destinations” index for 2024.
    • Ranked first nationally and second globally in the “Smart Tourism Safety Index for Women” for travel.
    • Recognized with the gold certificate from the “Sustainable Development Goals for Cities” (SDG-Cities) program.
    • Efforts in Line with Vision 2030: The developmental progress is aligned with the Kingdom’s Vision 2030 goals, suggesting that projects in Madinah are part of a broader national development plan aimed at sustainability and improving quality of life.
    • Focus on Serving Visitors: The governmental efforts in Madinah are geared towards serving the visitors to the Prophet’s Mosque and the Madinah region. This implies development projects that enhance the experience for pilgrims and tourists.
    • Mention of Parks and Recreational Areas: The sources mention Prince Muhammad bin Abdulaziz (formerly King Fahd) Central Park and Al-Baha Garden in Al-Hussam in Madinah. These established parks suggest ongoing attention to green spaces and recreational facilities within the city, contributing to its overall development and the well-being of its residents and visitors.

    In summary, the sources indicate that Madinah is experiencing significant and recognized developmental progress across various sectors, aligning with national goals and focused on serving its residents and visitors. The presence and mention of parks further illustrate the development efforts in the city.

    Oil Price Decline: Ceasefire and Oversupply Concerns

    Based on the sources, there has been a notable decline in oil prices driven by several factors.

    Here are the key points regarding the oil price decline discussed in the sources:

    • Energy Ceasefire Impact: News of an energy ceasefire between Russia and Ukraine contributed to a decline in oil prices. This truce raised concerns about a potential oversupply in the oil market.
    • US-Russia Agreement: The agreement between the US and Russia involved a 30-day ceasefire and aimed to de-escalate the situation in Ukraine’s energy sector.
    • Concerns of Oversupply: The ceasefire exacerbated existing fears of an oversupplied oil market.
    • OPEC+ Production Cuts: Earlier anticipation that OPEC+ might ease production cuts starting in April was also expected to increase crude oil supplies globally, contributing to downward pressure on prices.
    • Attacks in the Red Sea: Counteracting some of the downward pressure, the US pledged to curb Houthi drone and missile attacks in Yemen, which had raised concerns about potential disruptions in vital shipping lanes in the Red Sea, a key area for global oil trade.
    • Analyst Perspectives:Analysts at Investec noted that oil prices extended their losses due to the energy ceasefire, which amplified oversupply fears.
    • JPMorgan’s analyst, Jun Rong, stated that the ceasefire represented a positive step towards resolving the Ukraine conflict and would reduce the risk of oil supply disruptions from Ukrainian energy facilities, keeping oil prices somewhat in check.
    • Goldman Sachs suggested that the risks of lower oil prices prevailed due to expectations of increased productive capacity and energy supply. They also lowered their Brent crude price forecast slightly for the coming months, anticipating potential downside risks to supply due to sanctions.

    In summary, the decline in oil prices, as reported in the sources, is primarily attributed to the energy ceasefire between Russia and Ukraine, which heightened concerns about an oversupply in the market. While tensions in the Red Sea provided some counter-pressure, overall market sentiment, coupled with forecasts of potentially increased supply from OPEC+ and , pointed towards a downward trend in oil prices.

    Under the directives of the King and Crown Prince, the Egyptian parasitic twins arrive in Riyadh.

    In implementation of the directives of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister – may God protect them – the Egyptian parasitic twins, “Mohammed Abdulrahman Jumaa,” arrived at King Khalid International Airport in Riyadh yesterday, accompanied by their families, coming from the Arab Republic of Egypt. The twins were transferred upon their arrival to King Abdullah Specialized Children’s Hospital at the Ministry of the National Guard. To study their condition and consider the possibility of performing a separation operation. His Excellency the Advisor to the Royal Court, General Supervisor of the King Salman Humanitarian Aid and Relief Center, Head of the Medical Team, Dr. Abdullah bin Abdulaziz Al-Rabiah, expressed his sincere thanks to the wise leadership – may God protect them – for this generous gesture and noble humanitarian initiative.

    The generosity of the Custodian of the Two Holy Mosques continues around the world.

    As part of the ongoing efforts made by the Ministry of Islamic Affairs, Dawah and Guidance during the holy month of Ramadan, the Ministry’s religious attachés continue to implement the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud’s Iftar program and date distribution programs in a number of countries around the world. In India and the countries affiliated with the attaché, more than 75,000 fasting men and women had benefited from the Iftar program by mid-Ramadan, while the number of beneficiaries of the date gift reached 100,000 poor and needy beneficiaries. The number of beneficiaries of the Iftar meals is expected to reach 150,000 fasting men and women by the end of the holy month, while the number of beneficiaries of the date gift is expected to exceed 200,000. The program is being implemented in coordination with the Kingdom’s embassies in India, Nepal, Sri Lanka, and the Maldives, in addition to cooperation with registered official and private charitable centers and associations, as well as prominent figures in those countries. On the thirteenth of Ramadan, the Ministry of Islamic Affairs implemented the Custodian of the Two Holy Mosques’ date distribution program in Denmark and Lithuania, where two tons of dates were distributed, benefiting 8,000 people through mosques and Islamic centers in both countries.

    A deeply rooted humanitarian approach

    Abdullah Al-Hasani

    The Kingdom’s leadership continues to consolidate its supreme values ​​toward its citizens, affirming through numerous decisions and initiatives the nature of Saudi society, based on solidarity and generosity. This continuation of charitable giving has made caring for people the top priority, which is reflected in the provision of dignified living. Anyone who follows this approach of our leadership will sense this compassion and concern, which are two fundamental pillars embedded in the minds and hearts of our leadership and its approach to governance. Perhaps a quick reading of the generous directive from the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz – may God protect him – and based on what His Highness the Crown Prince, Mohammed bin Salman – may God protect him – presented, to disburse more than three billion riyals as Ramadan aid to social security beneficiaries, reveals this humanitarian dimension of the leadership’s vision and its keenness to address the needs of citizens, especially during this blessed month. This support included the disbursement of 1,000 riyals to a family member and 500 riyals to each dependent. The funds will be deposited directly into the beneficiaries’ bank accounts, a practical affirmation of the rapid response and facilitation requirements for families in need, ensuring they receive support without complications or delays. This aid goes beyond being an economic initiative, emphasizing a consistent extension of a well-established approach to caring for deserving groups, improving the quality of life, and enhancing the standard of living, especially during the month of Ramadan, when the values ​​of solidarity and compassion are most clearly manifested. This generous royal directive proves the importance and role of our country and its commitment to raising the standard of living for the most needy groups. At the same time, it reflects the comprehensive vision presented by His Highness the Crown Prince Mohammed bin Salman to achieve sustainable development and social welfare, which enhances the stability of society and facilitates a more prosperous future for citizens. This generous support comes to confirm that the Kingdom, under the leadership of the Custodian of the Two Holy Mosques and his faithful Crown Prince, is the homeland of humanity, whose humanitarian giving is not limited to its local and Arab surroundings, but rather extends to people in all corners of the earth. The Saudi citizen remains its symbolic capital, on which it relies and boasts of its giving, and that it lies at the heart of its concerns, which has translated its vision into initiatives that enhance the dignity of life and achieve the solidarity that embodies the spirit of this noble month.

    The Ministry of Foreign Affairs condemns the targeting of the Somali President’s convoy.

    The Ministry of Foreign Affairs expressed the Kingdom of Saudi Arabia’s condemnation and denunciation of the attack that targeted the convoy of His Excellency President Dr. Hassan Sheikh Mohamed, President of the Federal Republic of North Africa. The Kingdom affirmed its solidarity with the Federal Republic of North Africa and its people in the face of all threats to its security and stability, reiterating the Kingdom’s position rejecting all acts of violence, terrorism and extremism.

    Polyethylene struggles with weak profit margins

    Jubail Industrial City – Ibrahim Al-Ghamdi

    The optimism of the past decade regarding sustainable growth in demand for petrochemicals fueled ambitious expansions in production capacity in Asian polyolefins markets. But the landscape has changed radically. Post-pandemic economic bottlenecks, rising costs, and changing consumption patterns amid an aging population have fundamentally upended the industry. Now, a wave of indefinite polyethylene plant closures is emerging in Southeast Asia, as producers struggle with weak profit margins, a supply surplus, and an uncertain future. As the region faces these challenges, questions arise about their impact on price trends and import flows. Will production cuts and supply constraints be sufficient to stabilize the market, or is this the beginning of a long-term stagnation for the petrochemical industry in Southeast Asia? Markets are experiencing a triple whammy of rising costs, oversupply, and weak demand. Major producers in the region have been forced to suspend operations or reduce operating rates for nearly two years due to persistently weak profit margins amid high heavy naphtha prices, weak demand, and a market oversupplied. Since the last quarter of 2024, the region has witnessed deeper production cuts and prolonged shutdowns. Langsen Petrochemicals Vietnam stands out with its large production capacities of ethylene, propylene, polyethylene, and polypropylene. It can be considered a completely new company after reaching production according to specifications in December 2023 and starting commercial production in January 2022.

    Continuous Israeli airstrikes on Gaza, hundreds killed and wounded

    Gaza – Nazir Taha

    The ceasefire agreement was violated, and continuous airstrikes were launched on all areas of the Gaza Strip, leaving hundreds of martyrs and wounded, the majority of whom were children and women.
    The Palestinian Ministry of Health said, in its latest report, that 429 people were killed and 612 wounded and hospitalized in hospitals in the Gaza Strip, as a result of the multiple attacks and massacres committed by the occupation since the early hours of Tuesday morning. Medical sources reported that 14 martyrs were transferred to hospitals in the Gaza Strip as a result of the occupation’s raids on various areas in Gaza last night. Yesterday morning, the occupation committed a massacre against the al-Hattab family in the al-Sabra neighborhood, south of Gaza City, after bombing the family’s four-story home, which contained more than 30 dead people. Medical sources explained that 4 martyrs and a number of wounded were transferred from the al-Hattab family home to the Baptist Hospital in Gaza City, while some are still under the rubble. The sources said that 10 martyrs were killed as a result of the occupation forces targeting a tent housing displaced people in the vicinity of the al-Masi area, southwest of Khan Yunis, in the southern Gaza Strip. A pregnant woman from the Al-Hamadi family and a child were killed, and three other civilians were injured as a result of the occupation’s bombing of a tent housing displaced people north of Khan Yanis, while four other civilians were killed as a result of the occupation’s aircraft targeting a tent housing displaced people opposite the Al-Kala Club west of Khan Yanis. Israeli helicopters fired at civilian homes west of the al-Nusraat refugee camp in the central Gaza Strip, and targeted civilian homes in the al-Bureij and Deir al-Balah areas. During the early morning hours, Israeli aircraft bombed a tent near the al-Mahta Park in the al-Tuffah neighborhood east of Gaza City, while launching a series of raids on areas in the northern Gaza Strip. In this context, Hamas’s political bureau member, Bassem Naim, confirmed that the latest Israeli military escalation endangers the lives of Israeli prisoners in the Gaza Strip. Naim said in a press statement: “This dangerous escalation, which has caused great material and human losses among the Palestinians, will not spare the Israeli prisoners, warning that their lives are now directly threatened.”

    Lebanese measures to control the border with Syria

    Yesterday, Wednesday, the Lebanese Army closed four illegal border crossings. The Army Command said in a press statement that “within the framework of monitoring and controlling the border in light of the current circumstances, and working to prevent infiltration and smuggling, an army unit closed the illegal crossings, namely Al-Matalaba in the Qasr-Hermel area, and Al-Fatha, Al-Maarawiya, and Sahit Al-Hajri in the Mashari’ Al-Qaa-Baalbek area.” Yesterday, Wednesday, the Lebanese army entered the border town of Has al-Sayyid Ali, and the National News Agency reported that this came after the withdrawal of secret groups from the town. Over the past two days, the Lebanese border villages and towns witnessed shelling from secret areas, resulting in the deaths of seven civilians and the wounding of 52 others, according to the Public Health Emergency Operations Center, affiliated with the Lebanese Ministry of Public Health, in a statement on Monday.

    By Amjad Izhar
    Contact: amjad.izhar@gmail.com
    https://amjadizhar.blog

  • Ramadan: Fasting, Tradition, and Social Pressure by Rohan Khanna India

    Ramadan: Fasting, Tradition, and Social Pressure by Rohan Khanna India

    The text explores varying perspectives on the observance of Ramadan within a Muslim community. It questions the emphasis on fasting compared to other religious duties like Namaz (prayer), suggesting fasting is sometimes prioritized despite exemptions provided for travelers and those with health issues. The author critiques the forceful imposition of fasting on others, especially non-Muslims, arguing it violates their rights. The text also shares personal anecdotes illustrating how fasting practices differ between urban and rural settings. Ultimately, it encourages a more balanced and tolerant approach to religious observance, cautioning against religious extremism and forced piety.

    Fasting, Ritual, and Social Justice: A Study Guide

    Quiz

    Answer the following questions in 2-3 sentences each.

    1. According to the text, how are children typically identified in terms of religious affiliation?
    2. What is the author’s personal stance regarding the importance of fasting?
    3. According to the text, what is considered the foundation of difference between faith and disbelief?
    4. What did Rahmatul Alameen desire to do to those Muslims who do not come to the mosque to offer Namaz?
    5. What examples does the author give to show that there is less intensity in respect of Namaz than fasting?
    6. What is the Darvesh’s question regarding the difference between exemptions given for fasting vs. Namaaz?
    7. What example does the author give of Ramadan-related restrictions imposed on non-Muslims?
    8. What was the author’s childhood experience with Ramadan in the village?
    9. What statement did the Imam Sahab make regarding observing fasts in the holy month of Ramadan?
    10. According to the text, what should society do regarding traditions?

    Quiz Answer Key

    1. Children are typically identified based on the traditions of their families, such as a Hindu child being a Hindu, a Muslim child being a Muslim, or a Christ child being a Christ. This identification is based on lineage and cultural context rather than individual choice or understanding.
    2. The author believes that fasting is a personal matter between an individual and God. They express that whether or not someone fasts is not their concern, as the act of fasting is a private and internal matter between the human being and their creator.
    3. According to the text, the foundation of the difference between faith and disbelief is Namaz (prayer). This highlights the significance of prayer as a central pillar of faith, surpassing even fasting in its importance for distinguishing believers from non-believers.
    4. Rahmatul Alameen desired to set fire to the houses of those Muslims who, despite being Muslims, did not come to the mosque to offer Namaz. However, he refrained from doing so because of women and children.
    5. The author notes that while restrictions are mentioned twice for Namaz during travel, there are no such explicit exemptions or allowances for fasting. The author also gives an example of Rahmatul Alameen telling people not to fast during journeys, even to the point of forcing them to break their fast.
    6. The Darvesh questions why there is so much pressure on fasting when God and his representative provided exemptions for travelers, the sick, children, and the elderly. He challenges the community to consider the permissibility of imposing restrictions on those who have been granted exemptions.
    7. The author cites an incident where a Price Control Magistrate apprehended a Christian boy for eating a banana during Ramadan and criticized him for disrespecting the fasting Muslims. This shows the author’s idea that there are unconstitutional and inhuman standards in the country.
    8. The author recounts a childhood in a village where people continued their daily routines, such as farming and cooking, during Ramadan, despite the extreme heat. This suggests a more relaxed and practical approach to fasting, where it didn’t disrupt essential activities or livelihoods.
    9. The Imam Sahab stated that Muslims should not worry about health issues like blood pressure or sugar, because if they observe fast in this holy month, they will go straight to heaven. This was the Imam Sahab’s way of inciting people to the extreme.
    10. Society should stop the anger of force, no matter in what holy garb it comes, and not become a follower of tradition. The author emphasizes the importance of critical thinking and resisting the pressure to conform to traditions that may be harmful or unjust.

    Essay Questions

    Consider the following essay prompts, drawing upon the source material for evidence and analysis.

    1. Analyze the author’s critique of the social pressure surrounding Ramadan fasting in the text. What specific arguments does the author present, and how do they challenge conventional perspectives on religious observance?
    2. Compare and contrast the author’s perspective on the importance of Namaz (prayer) and fasting within Islam, according to the text. How does the author use religious texts and examples to support their argument?
    3. Explore the theme of religious freedom and tolerance in the context of Ramadan, as presented in the text. How does the author advocate for the rights of non-Muslims and challenge the imposition of religious restrictions on them?
    4. Discuss the author’s portrayal of the rural versus urban experience of Ramadan, as depicted in the text. How do these contrasting settings influence the practice and perception of fasting?
    5. Evaluate the author’s call for social reform and critical thinking within the Muslim community, as evidenced in the text. What specific issues does the author address, and what recommendations does the author make for promoting a more just and compassionate society?

    Glossary of Key Terms

    • Afzal Rihaan: A term used in the context of religion, but without further explanation in the text.
    • Ramzan-ul-Mubarak: The holy month of Ramadan in the Islamic calendar, during which Muslims fast from dawn until sunset.
    • Afta Ziyaan/Avtariya: Terms related to the activities or rituals performed after Avtariya.
    • Darvesh: A term used to refer to the speaker or author.
    • Namaz: The daily prayers performed by Muslims as one of the Five Pillars of Islam.
    • Shariah: Islamic law derived from the Quran and the teachings of Prophet Muhammad.
    • Hadith Mubaraka: The collection of sayings and actions of Prophet Muhammad, serving as a source of guidance for Muslims.
    • Rahmatul Alameen: A title for Prophet Muhammad, meaning “Mercy for all creation.”
    • Ahad Risalat: Refers to the teachings and practices during the time of Prophet Muhammad.
    • Swab: Refers to reward.
    • Imam Sahab: A religious leader in Islam, often leading prayers in a mosque.
    • Jame Masjid: A large, congregational mosque.
    • Maulvi: A Muslim religious scholar or cleric.

    Critique of Enforced Fasting and Religious Oppression in Ramadan

    Okay, here’s a briefing document summarizing the main themes and ideas from the provided excerpt of “01.pdf”.

    Briefing Document: Analysis of Excerpt from “01.pdf” on Fasting in Ramadan

    Document Source: Excerpts from “01.pdf”

    Main Themes: The excerpt primarily critiques the forced observance of fasting during Ramadan in a particular Muslim society, particularly regarding the imposition of restrictions and the neglect of individual circumstances and needs. It questions the disproportionate emphasis placed on fasting compared to other religious duties like Namaz (prayer), and highlights the potential for religious oppression and the violation of the rights of both Muslims and non-Muslims.

    Key Ideas and Arguments:

    • Critique of Forced Observance and Social Pressure: The author argues against imposing fasting on everyone regardless of their health, circumstances (travel, labor), or even religious beliefs. They present a strong argument against enforced respect during Ramadan, especially when it infringes on the rights and needs of others. The author emphasizes the idea that fasting is a personal matter between an individual and God, and external pressure negates its true meaning.
    • “Whether you keep fast or not, we are not concerned with it because it is a personal matter between the human and God because the great personality himself has said that all the fasting is for me and I myself am its judge.”
    • “For example, a traveler has come from far away for some work, in any city or town or locality, we have imposed a curfew of nine on food and drink under forced respect, is this not a restriction on his Shari rights? Is there any such example in Ad Risalat? Is this not a violation of the Shari rights of parents?”
    • Disproportionate Emphasis on Fasting vs. Other Religious Duties: The author suggests that the emphasis on fasting is often greater than that placed on Namaz (prayer), even though the Quran and Hadith Mubaraka (sayings of the Prophet) place greater importance on Namaz. This raises the question of why fasting is so heavily enforced while other fundamental religious duties are not.
    • “Without doubt, fasting is compulsory on every sane, healthy Muslim in the same way as Namaz, we can say with reference to Namaz that its intensity has been described much more than that of Shariah. There is so much controversy about Namaz in the Holy Quran, but not so much about Fasting.”
    • “It has been said that the basis of the difference between faith and disbelief is namaz. Rahmatul Alameen has ordered that my heart desires to set fire to the houses of those people who, despite being Muslims, do not come to the mosque to offer namaz.”
    • Hypocrisy and Neglect of Others’ Feelings: The author points to the hypocrisy of those who enforce fasting while neglecting the needs and feelings of others, particularly non-Muslims and laborers. The anecdote of the Christian boy eating a banana highlights the insensitivity towards those who are not fasting, and the obliviousness to the struggles of laborers who must work during the day.
    • “If you must be a labourer, then that illiterate youth said innocently, during the days when we are fasting, why don’t you people think of our feelings of being a labourer? Do we not have feelings or are we not city dwellers of Pakistan?”
    • “Here, followers of other religions are also present, they also have some needs, who are you to deprive them of these necessities? From the legal point of view, they are all citizens equal to us.”
    • Critique of Religious Extremism and Incitement: The author criticizes religious leaders who incite people to extreme behavior in the name of fasting, even at the expense of their health.
    • “My cousin Ayub was referring to the title of the Imam Sahab of his Jame Masjid and was telling me that the Imam Sahab was saying that Muslims, in this holy month, load the bags of swab. If someone has blood pressure or sugar, then don’t worry about it, what will happen worse than death, but if you observe fast in this holy month, then you will go straight to heaven.”
    • Appeal for Tolerance and Understanding: The author calls for a more tolerant and understanding approach to Ramadan observance, respecting individual choices and avoiding coercion. They reference their own experience in a village where people observed fasts but did not impose restrictions on others.
    • “It is requested that they should not sacrifice this life in the name of respect for Ramadan on religious oppression.”
    • Emphasis on Personal Choice: The author promotes the idea that individuals should have the freedom to choose how they practice their faith, particularly regarding fasting, without facing social pressure or legal consequences. The author states that societal focus should shift to stop the anger of force.

    Overall Argument: The author advocates for a more nuanced and compassionate understanding of fasting in Ramadan, emphasizing individual freedom, respect for diversity, and the avoidance of religious coercion. The author suggests that current practices in their Muslim Society have deviated from the original spirit of the religion, causing undue hardship and oppression.

    Ramadan: Religious Observance, Societal Expectations, and Individual Rights

    Frequently Asked Questions: Ramadan, Religious Observance, and Societal Expectations

    1. Why does the author criticize the emphasis on fasting during Ramadan compared to other Islamic practices like Namaz (prayer)?

    The author argues that while fasting is compulsory in Islam, there is an excessive focus on its strict observance, sometimes enforced through social pressure, even though Islamic texts offer exemptions for travelers, the sick, children, and the elderly. The author points out that Namaz (prayer), according to Hadith, is considered a more fundamental difference between faith and disbelief, yet it receives comparatively less social and communal emphasis during Ramadan. The author questions why societal pressure and condemnation are primarily directed at those who don’t fast rather than those who neglect prayer, when religious texts seem to place a greater emphasis on the latter.

    2. How does the author view the social enforcement of fasting during Ramadan?

    The author is critical of the social enforcement and “curfew” on food and drink imposed during Ramadan. They see it as a violation of the Shari’a rights of individuals, including travelers and non-Muslims. The author questions the justification for depriving others of basic necessities based on the religious observances of a specific group, particularly in a country with a diverse population. The author stresses the need for religious tolerance and respect for the rights and needs of all citizens.

    3. What examples does the author provide to illustrate the impracticality of strictly enforcing fasting on everyone?

    The author recalls their childhood in a village where, despite the Ramadan fast, people continued their daily physical labor in extreme heat. Farmers worked in the fields, and women prepared meals, challenging the idea that fasting could be universally observed without considering individual circumstances. The author highlights the hypocrisy of those who demand strict adherence to fasting while overlooking the hardships it imposes on laborers and others in physically demanding jobs.

    4. What is the author’s critique of religious leaders’ encouragement of fasting, even at the expense of health?

    The author shares an anecdote about an Imam who encouraged people to fast regardless of their health conditions (e.g., high blood pressure or diabetes), suggesting that the rewards of fasting outweigh any potential health risks. The author criticizes this type of exhortation as irresponsible and potentially harmful, accusing some religious leaders of inciting extremism by prioritizing religious rituals over the well-being of their followers.

    5. How does the author use the example of the boy eating a banana to illustrate his point?

    The author uses the anecdote of a Christian boy being reprimanded for eating a banana in public during Ramadan to highlight the absurdity and injustice of enforcing religious customs on non-adherents. The boy’s innocent question about whether the fasting people considered the feelings of laborers exposed the double standard and lack of empathy inherent in the situation. The example serves to question the validity of forcing others to respect Ramadan in ways that contradict their personal circumstances.

    6. What does the author mean by traditions that people follow until “their knowledge and courage does not let them go”?

    The author uses this to describe the way that culture and upbringing often dictate an individual’s beliefs, and behavior. The author claims that people are often shaped by their religious upbringing as a child and will follow those traditions unless knowledge and courage allows them to escape those ideas.

    7. What does the author mean by the quote, “All the customs of Ramadan are respected with open arms, but instead of becoming a follower of the tradition, the society should stop the anger of force, no matter in what holy garb it comes”?

    The author uses this to describe the traditions of Ramadan as good things, but the enforcment of these tradtions with anger and violence is bad. People should stop the anger of force, no matter what traditions is being enforced.

    8. What does the author mean by the question, “Who are you to deprive them of these necessities? From the legal point of view, they are all citizens equal to us?”

    The author means that when Ramadan tradition is enforced too forcefully, people are depriving others of basic necessities. Legally all citizens are equal, even people who are not Muslim and choose not to partake in Ramadan traditions.

    Ramadan: Tradition, Fasting, and Social Considerations

    The source discusses religion and tradition, particularly in the context of Islam and the month of Ramadan. Here’s a breakdown:

    • Tradition vs. Knowledge and Courage: People generally follow traditions until their knowledge and courage allow them to question them. Just as children are often identified by their parents’ religion (Hindu, Muslim, Christian), people internally identify based on their beliefs (Shia, Barelvi, Deobandi).
    • Ramadan and Fasting:Fasting is considered a personal matter between an individual and God.
    • While fasting is compulsory for sane, healthy Muslims, the source questions the intensity and force applied to ensure its observance, especially when compared to the emphasis on Namaz (prayers).
    • The source mentions that God and his representative have given exemptions regarding fasting for travelers, sick people, children, and the elderly.
    • The source provides examples of the Prophet Muhammad advising people not to fast during a journey and even making companions break their fasts to discourage excessive fasting.
    • Emphasis on Fasting vs. Other Religious Obligations: The source questions why there is so much emphasis and pressure on fasting when God has provided exemptions for it. It uses the example of Namaz, which has stricter requirements and consequences for neglect, according to Hadith, yet doesn’t receive the same level of social enforcement as fasting.
    • Social and Human Happiness: The source suggests that participation in social and human happiness should not be sacrificed for religious obligations.
    • Rights of Non-Muslims: The source raises concerns about depriving non-Muslims of their needs and rights during Ramadan, questioning the “unconstitutional and inhuman standard” of forcing them to respect the fast.
    • Extremism: The source cautions against inciting people to extremes in religious practices, even during Ramadan. The society should stop the anger of force, no matter in what holy garb it comes.

    Ramadan: Fasting, Obligations, and Social Considerations

    The source provides several points regarding fasting, particularly in the context of Ramadan:

    • Fasting as a personal matter: Fasting is considered a personal matter between an individual and God. Whether one chooses to fast or not is a matter between them and God.
    • Obligation and exemptions: Fasting is compulsory for every sane and healthy Muslim. However, God has provided exemptions for travelers, sick people, children, and the elderly. The Prophet Muhammad would advise people not to fast during a journey and even made companions break their fasts to discourage excessive fasting.
    • Emphasis on fasting vs. other obligations: The source questions why there is so much emphasis and pressure on fasting when God has provided exemptions. It contrasts this with Namaz (prayers), which, according to Hadith, has stricter requirements and consequences for neglect, yet doesn’t receive the same level of social enforcement as fasting.
    • Social rights: Concerns are raised about depriving non-Muslims of their needs and rights during Ramadan. The source questions the practice of forcing them to respect the fast.
    • Extremism: The source expresses concern about inciting people to extremes in religious practices, even during Ramadan.
    • Social traditions: The source also touches on social traditions associated with fasting, recounting a story from their childhood in a village. They observed that despite the heat and physical demands of farming, people would still work and eat openly, even during Ramadan. The source requests that people should not sacrifice life in the name of respect for Ramadan on religious oppression.

    Social Justice and Religious Observance

    The source brings up several social issues, particularly in the context of religious practices and traditions:

    • Tradition vs. Individual Choice: The source observes that people often adhere to traditions until knowledge and courage prompt them to question them. It uses the example of religious identity being passed down through families, but implies that individuals should have the ability to form their own beliefs.
    • Coercion and Social Pressure: The source questions the intense social pressure to observe fasting during Ramadan, even to the point of restricting the rights and needs of others. It contrasts this with the exemptions provided in religious texts for travelers, the sick, children, and the elderly.
    • Rights of Non-Muslims: A central issue raised is the deprivation of rights and needs of non-Muslims during Ramadan. The source questions the “unconstitutional and inhuman standard” of forcing them to respect the fast, suggesting that all citizens should be treated equally under the law.
    • Social Boycotts: The source gives a hypothetical example of socially boycotting a Muslim neighbor for not fulfilling the religious obligation of going on Haj if they are eligible, which would result in stopping their business.
    • Class and Labor: The source touches on the experiences of laborers, recounting an incident where a Christian laborer was reprimanded for eating during Ramadan and noting the disconnect between urban enforcement of fasting and the realities of rural life. The laborer retorted by pointing out that during the days when Muslims are fasting, why don’t they think of the laborers’ feelings.
    • Extremism and Incitement: The source warns against inciting people to religious extremes and suggests that society should curb the use of force, regardless of the justification.
    • Social vs. Religious Obligations: The source implies that social and human happiness should not be sacrificed for religious obligations.

    Islamic Obligations: Fasting, Prayer, and Social Pressure

    The source addresses religious obligations, especially within the context of Islam, and raises questions about their interpretation and enforcement.

    Key points include:

    • Fasting (Sawm) in Ramadan:Fasting during Ramadan is considered compulsory for every sane, healthy Muslim.
    • However, the source emphasizes that religious texts provide exemptions from fasting for travelers, the sick, children, and the elderly.
    • Despite these exemptions, the source observes intense social pressure to observe fasting, even at the expense of others’ rights and needs.
    • Prayer (Namaz):The source contrasts the social pressure surrounding fasting with the relative lack of emphasis on Namaz (prayers).
    • According to Hadith, Namaz has stricter requirements and more severe consequences for neglect than fasting.
    • Despite this, the source suggests that Namaz does not receive the same level of social enforcement as fasting.
    • Hajj: The source mentions the religious obligation of going on Hajj and provides a hypothetical example of socially boycotting a Muslim neighbor for not fulfilling this obligation if they are eligible.
    • Zakat: While not explicitly discussed, the source mentions “loading the bags of swab,” which may allude to the concept of earning religious merit through acts of worship and charity, including Zakat.
    • Individual vs. Collective Observance: The source highlights the tension between personal religious obligations and the broader social context. It suggests that while religious duties are important, they should not be enforced in a way that infringes on the rights and needs of others, including non-Muslims. The source also suggests that social and human happiness should not be sacrificed for religious obligations.
    • Extremism: The source cautions against inciting people to extremes in religious practices.

    Shari Rights and Ramadan: Obligations, Exemptions, and Social Practices

    The source touches on the topic of Shari rights, particularly in the context of religious obligations and social practices during Ramadan. Here’s a breakdown:

    • Restrictions on Shari Rights: The source questions whether imposing a “curfew of nine on food and drink under forced respect” during Ramadan is a restriction on the Shari rights of travelers who have come from far away.
    • Violation of Shari Rights: The source further asks if imposing a curfew on food and drink during Ramadan is a violation of the Shari rights of parents.
    • Rights of Non-Muslims: The source raises concerns about depriving non-Muslims of their needs and rights during Ramadan, questioning the “unconstitutional and inhuman standard” of forcing them to respect the fast. From a legal point of view, non-Muslims are citizens equal to Muslims.
    • Emphasis on Fasting vs. Other Religious Obligations: The source questions why there is so much emphasis and pressure on fasting when God has provided exemptions for it. It contrasts this with Namaz (prayers), which has stricter requirements and consequences for neglect, according to Hadith.
    • Social vs. Religious Obligations: The source implies that social and human happiness should not be sacrificed for religious obligations.

    The Original Text

    क्या हमारे दीन में जबर नहीं है हमारा मुशाहिद है कि लोग अमू तौर पर रिवायत प्रस्त या रिवायत के असीर होते हैं ता वक्त कि इनका इल्म और शौर उन्हें जंजो ना दे जिस तरह बिलम एक हिंदू का बच्चा हिंदू मुस्लिम का बच्चा मुस्लिम और मसीह का मसीह होता है इसी तरह अंदरूनी तौर पर खुद हमारे अपने लोगों का अकाद के हवाले से तजिया किया जाए तो शियों के बच्चे शिया बरेलवी हों के बरेलवी और देव बंदियों के देवबंदी होते हैं अद मुद्दा ये नहीं है कि इसके बरक्स नहीं होता बात उमू रवैए की हो रही है हम सोसाइटी में जो कुछ होता देखते हैं बिल मूम इसी की मुताबिक या तंग नाव में सोचते हैं ऐसे अकरी लोग कम होते हैं जो इन दबीर फिकरी पर्दों या दीवारों को तोड़कर अफक की नई दुनिया बसा हैं अभी रमजान उल मुबारक का मुकद्दस महीना चल रहा था हम सब स्वाब कमाने के चक्कर में एक दूसरे पर बाजी ले जाना चाहते थे अवतारिया पर अफता जियां चल रही थी और दरवेश भी इस भेड़ चाल में किसी से पीछे नहीं था अलबत्ता इतना जरूर कहता कि आप रोजा रखें या ना रखें इससे हमें कोई सरोकार नहीं है इसलिए कि यह बंदे और खुदा का बामी मामला है क्योंकि बड़ी हस्ती ने खुद ये कह रखा है कि अस सौमो ली रोजा मेरे लिए है और मैं खुद ही इसकी जजा हूं इसके बरक्स जहां तक अफता का इशू है यह सरासर बंदों या बंदियों का बाहम मामला है हम इतने भी गुनहगार नहीं है कि तमाई या बाहम समाजी या इंसानी खुशियों में शामिल ना हो इसके साथ जिस आम समाजी इशू पर मौके की मुनास बत से ये दरवेश तवज्जो दिलाना चाहता है वो इस मुकद्दस इबादत में जबर का पहलू है बिला शुबह हर आकल बालक सेहतमंद मुसलमान पर रोजा इस तरह फर्ज है जिस तरह नमाज नमाज के हवाले से हम ये वाज कर दें कि शरी तौर पर इसकी शिद्दत रोजे से से कहीं ज्यादा बयान हुई है कुरान शरीफ में नमाज की जिस कदर तकरार है रोजे की इस कदर नहीं है इस तरह हदीस मुबारका में भी नमाज के हवाले से जो शहीद वैदे आई हैं रोजे से कहीं बढकर है यहां तक कह दिया गया है कि ईमान और कुफर में फर्क की बुनियाद ही नमाज है रहमतुल आलमीन का फरमान है कि मेरा दिल यह चाहता है उन लोगों के घरों को आग लगा दूं जो मुसलमान होने के बावजूद नमाज पढ़ने मस्जिद में नहीं आते हैं लेकिन मुझे औरतों और बच्चों का ख्याल है अर्ज मुद्दा यह है कि रोजा के हवाले से इस नौ की तंब हात हमें अहद रिसालत मा कहीं नहीं मिलती हैं बल्कि ऐसी बहुत सी मसाले सामने आती हैं जब आप लोगों को दौरान सफर सख्ती से बता रहे होते थे कि दौरान सफर या मज रोजा मत रखें खुदा किसी इंसान को अजियत में डालना नहीं चाहता ऐसे लमद भी आए जब रोजों के हवाले से सहाबा की बड़ी शिद्दत को तोड़ने के लिए आपने जबरदस्ती खजूर उनके मुंह में डलवाई के दौरान सफर यह हरगिज कार सवाब नहीं है जबकि नमाज के मुतालिक सफर हजर हर दो हवाल से पाबंदी की तल कीन की गई है अगर आप सफर में हैं तो नमाज में एक साल दिया गया है मगर इंतजाम रहा है इस पस मंजर में दरवेश का अपनी मुस्लिम सोसाइटी से सवाल यह है कि आखिर क्या वजह है कि नमाज के हवाले से तो यहां इतनी शिद्दत नहीं है जितनी रोजों के सिलसिले में पाई जाती है जब खुदा और उसके नुमाइंदे ने रोजों के हवाले से खुद ये छूट या कज दे रखी है मुसाफिरों के लिए बीमारों के लिए बच्चों और बूढ़ों के लिए तो फिर हम कौन होते हैं इन सब पर जबर का हथियार चलाने वाले मिसाल के तौर पर एक मुसाफिर कहीं दूर से आया है अपने किसी काम के लिए किसी भी शहर या कस्बे या बस्ती में हमने जबरी एहतराम के तहत खाने पीने मकामा पर जिस नौ का कर्फ्यू लगाया होता है क्या ये उसके शरी हक पर बंदिश नहीं है अद रिसालत में क्या ऐसी कोई एक मिसाल मिलती है क्या यह मां-बाप की तखक शरीयत में तजावल नहीं है अगर हमें शरी फराइज के तकद्दुस की शिद्दत रोजे से कहीं भड़कर बयान की गई है अगर आपका हमसाया इस्तता होने के बावजूद हज पर नहीं गया है आप इस दीनी फीजा की अदम अदायगी पर जरा इसका यूं सोशल बायकाट करके दिखा दें जिससे इसके कारोबार को धज लगे या इसकी दुकानदारी खराब हो जाए कि ऐसी कोई एक मिसाल भी यहां हमारे मुस्लिम समाज में मौजूद है तो फिर सारा जोर और जब्र रोजों पर ही क्यों चढ़ा हुआ है यहां हमारे शाना विशाना दूसरे मजहब के पैरो करान भी मौजूद हैं उनकी भी कुछ जरूरियत हैं आप इन जरूरियत जिंदगी से उन्हें महरूम करने वाले कौन होते हैं आईनी लिहाज से वो सब हमारे बराबर के शहरी हैं जब उनके रोजे होते हैं तब आप उनके रोजों का भी इसी तरह जबरी एहतराम करवाते हैं एक मुल्क में आप लोगों ने यह दोरा गैर आईनी और गैर इंसानी मेयार किस असूल के तहत बना रखा है बा सयद प्राइस कंट्रोल मजिस्ट्रेट दराने ड्यूटी एक दिन एक लड़के को पकड़कर हवाला पुलिस किया जो एहतराम रमजान की खिलाफ वर्जी करते हुए केला खा रहा था वो चिल्लाया कि वो क्रिश्चियन है तो जवाब दिया कि भले तू क्रिश्चियन है लेकिन तू एहतराम रमजान की खिलाफ वर्जी क्यों कर रहा था क्या तुझे यह मालूम नहीं है कि इन दिनों मुसलमानों का माहे रमजान चल रहा है अगर तुम सरेआम बाजार में यूं खाओगे तो इससे रोजेदारों के जज्बात मजरू होंगे तो वो अनपढ़ नौजवान मासूमियत से बोला जिन दिनों हमारे रोजे चल रहे होते हैं इन दिनों आप लोगों को हमारे जज्बात मजरू होने का ख्याल क्यों नहीं आता क्या हमारे जज्बात नहीं है या हम पाकिस्तान के शहरी नहीं है है दरवेश का बचपन एक गांव में गुजरा है जहां सख्त गर्मी के रोजे भी देखे हैं देही जिंदगी कितनी सख्त होती है शायद शहर वालों को इसका अंदाजा नहीं इतनी गर्मी में खेतीबाड़ी और हल चलाने के दौरान रमजान के रोजों का हवाल क्या बयान किया जाए आप जो मर्जी वाज करें या ऑर्डिनेंस बनाएं वहां यह लागू नहीं हो सकते हमारी माएं बहनें तंदूर लगाकर रोटियां लगा भी रही होती थी और खिला भी रही होती थी सरेआम खेतों में भत्ते जा भी रहे होते थे और खानों के बाद किसान हुक्के चला रहे होते थे यह मासूम खुद भी अपने बड़ों के लिए रोटियां और लस्सी वगैरह लेकर खेत में जाता रहा और वहां सब मिल बैठकर मुतजेंस मान बहन भाइयों की खिदमत में गुजारिश है कि वह एहतराम रमजान के मुकद्दस नाम पर मजहबी जबर पर मबन इस समाजी रिवायत का तनक दी जायजा लें मेरा कजन अयूब अपनी जामे मस्जिद के इमाम साहब के खिताब का हवाला दे रहा था और मुझे बता रहा था कि इमाम साहब कह रहे थे मुसलमानों इस माह मुबारक में स्वाब की बोरियां भार लो अगर किसी को ब्लड प्रेशर या शुगर है तो इसकी परवाह ना करो मौत से बढ़कर क्या हो जाएगा लेकिन अगर तुम इस मुकद्दस महीने में करोगे हालत रोजा में तो सीधे जन्नत में जाओगे अखबारी कालम में किसी मौलवी का नाम लेकर तो बात नहीं लिखी जा सकती लेकिन सच्चाई यह है कि हमारे दरमियान ऐसे जोहला की कमी नहीं है जो लोगों को शिद्दत पसंदी पर उभारने में जरा कुता ही नहीं करते एहतराम रमजान की तमाम तर अदियत सर आंखों पर मगर बाश सोसाइटी को रवाया का असीर बनने की बजाय जबर की अमेजस को रोकना चाहिए चाहे वह कैसे ही मुकद्दस लबादे में क्यों ना आए

    By Amjad Izhar
    Contact: amjad.izhar@gmail.com
    https://amjadizhar.blog