This collection of documents serves as a comprehensive guide to digital marketing. It covers a range of topics, including search engine optimization (SEO), social media marketing, and paid advertising strategies. The material emphasizes practical application and offers guidance on crafting effective ad copy and designing successful campaigns. The importance of content marketing and understanding target audiences is stressed throughout. Additionally, the documents explore the integration of artificial intelligence (AI) in marketing and provide tips for local business promotion. Ultimately, these resources aim to equip individuals with the knowledge and skills needed to thrive in the dynamic field of digital marketing.
Digital Marketing and SEO Mastery: A Comprehensive Study Guide
Quiz
Answer the following questions in 2-3 sentences each.
- What are two key advantages of digital marketing campaigns compared to traditional offline marketing methods?
- How does digital marketing facilitate better targeting of audiences?
- Explain the concept of measurable results in digital marketing and its importance.
- Why is content quality so important for SEO?
- What does keyword density refer to in SEO, and why is it important to monitor it?
- How can you check for plagiarism in your website’s content, and why is it important to do so?
- Explain the purpose of Google Search Console.
- Describe two ways you can verify website ownership on Google Search Console.
- What is local SEO, and what types of businesses benefit most from it?
- What are programmatic marketing and display advertisements?
Quiz Answer Key
- Digital marketing offers better targeting capabilities, ensuring ads reach the intended audience, and provides measurable results, allowing for data-driven optimization. Unlike offline methods, digital campaigns can be adjusted in real-time for better performance.
- Digital marketing allows for precise targeting based on demographics, interests, and behaviors, making it possible to display ads only to the most relevant users. This contrasts with offline methods, where the audience reach is broader and less defined.
- Measurable results in digital marketing provide concrete data on ad performance, such as views, clicks, and conversions, enabling marketers to assess the effectiveness of their campaigns. This data allows for continuous optimization and better strategic planning.
- Content quality is crucial for SEO because search engines prioritize high-quality, informative content that satisfies user queries. High-quality content also tends to attract more backlinks and social shares, further boosting a website’s ranking.
- Keyword density refers to the frequency with which a particular keyword appears within a given text. Monitoring keyword density is important to avoid keyword stuffing, which can harm SEO, while still ensuring the content is relevant to search queries.
- You can check for plagiarism using online tools like Grammarly or Dupe Checker, which compare your content against other sources on the web. Ensuring content originality is important to avoid penalties from search engines and maintain credibility.
- Google Search Console is a free web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. It provides valuable insights into how Google crawls and indexes a website.
- Two ways to verify website ownership on Google Search Console are by uploading an HTML file to the website’s root directory or by adding a meta tag to the website’s header section. These methods prove that you have control over the website’s files or code.
- Local SEO is a strategy focused on optimizing a website’s visibility in local search results. Businesses that provide physical services or products within a specific geographic area, such as restaurants, salons, and local shops, benefit most from local SEO.
- Programmatic marketing involves using automated technology to buy and place ads across various digital channels, while display advertisements are ads in the form of images or videos that appear on websites and apps, offering businesses a visual way to reach their target audience.
Essay Questions
- Compare and contrast the advantages and disadvantages of digital marketing versus traditional offline marketing, providing specific examples to illustrate your points.
- Discuss the importance of content quality and keyword optimization in SEO. What are the potential consequences of neglecting these aspects?
- Explain the purpose of Google Search Console and outline the key steps involved in using the tool to improve a website’s SEO performance.
- Analyze the elements of a successful local SEO strategy, including competition analysis. Provide examples of businesses that can benefit from local SEO and those that might not.
- Discuss best practices for ad copywriting and design. Give examples of ads, describing what makes them effective or ineffective and how they could be improved.
Glossary of Key Terms
- Digital Marketing: The promotion of products or brands via electronic devices, leveraging various online channels to connect with potential customers.
- SEO (Search Engine Optimization): The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
- Targeting: Selecting a specific audience based on demographics, interests, and behaviors to ensure ads are seen by those most likely to be interested.
- Measurable Results: Quantifiable data points, such as views, clicks, and conversions, that provide insights into the effectiveness of marketing campaigns.
- Content Quality: The value, relevance, and originality of the information presented on a website, crucial for attracting and retaining visitors.
- Keyword Density: The frequency with which a particular keyword appears within a given text, influencing search engine rankings.
- Plagiarism: The act of using someone else’s work or ideas without proper attribution, which can harm SEO and credibility.
- Google Search Console: A web service by Google that allows webmasters to monitor and maintain their site’s presence in Google Search results.
- Local SEO: A strategy focused on optimizing a website’s visibility in local search results, targeting customers within a specific geographic area.
- Programmatic Marketing: The automated buying and placement of digital advertising, using data and algorithms to target the right audience.
- Display Advertisements: Ads in the form of images or videos that appear on websites and apps, offering a visual way to reach a target audience.
- PPC (Pay-Per-Click): A marketing campaign where advertisers pay a fee each time one of their ads is clicked.
- CPC (Cost-Per-Click): The price an advertiser pays for each click on an ad in a PPC campaign.
- ROI (Return on Investment): A performance measure used to evaluate the efficiency of an investment.
- Lead: An individual or organization that has expressed interest in your product or service.
- Conversion Rate: The percentage of users who take a desired action, such as making a purchase or filling out a form.
- KPI (Key Performance Indicator): A measurable value that demonstrates how effectively a company is achieving key business objectives.
- CTR (Click Through Rate): The number of clicks that your ad receives divided by the number of times your ad is shown.
- LSI Keywords: Terms related to a primary keyword that provide context and help search engines understand content.
- Buyer Persona: A semi-fictional representation of your ideal customer based on research and data about your existing customers.
- Campaign Budget Optimization: A strategy for automatically allocating budgets across different ad sets within a campaign to achieve the best results.
- Ad Creative: The visual and textual elements of an advertisement designed to capture attention and convey a message.
- Frequency: The number of times a single user is exposed to an ad over a given period.
Digital Marketing and SEO Strategies: A Comprehensive Guide
Okay, here’s a detailed briefing document summarizing the key themes and ideas from the provided text excerpts.
Briefing Document: Analysis of Provided Marketing and SEO Sources
I. Digital Marketing vs. Traditional (Offline) Marketing
- Theme: The document strongly advocates for digital marketing over traditional methods like hoardings (“gettings”). It highlights the advantages of online campaigns in terms of targeting, reach, cost-effectiveness, and measurability.
- Key Ideas/Facts:
- Better Targeting: Digital marketing allows precise audience targeting (e.g., age, interests) that’s impossible with offline advertising. “Your target audience is 18 to 30 that this is your target audience now you for these only they are holding You want to show it but it doesn’t happen can it happen can it not happen… but this is what we do through paid ads.”
- Wider Reach: Online campaigns can reach a global audience, unlike geographically restricted traditional advertising. “Holding has been imposed only in that area and Only those people who come out from here and there Your holding will be visible which He who has not left the area will not be able to see it and To someone who doesn’t live in that area will never be seen again but the one who It is an AIDS campaign when you are sitting here in the USA in Canada in the UK to here”
- Cost-Effectiveness: Digital marketing offers trial and error for optimizing campaigns. “If you are doing digital marketing then You can do a lot of trial and error to me ok with that i am yours because wider If you have reach then you can reach more people in less money.” Promotes promoting across many cities digitally without physically posting many holdings.
- Measurable Results: Digital marketing provides detailed tracking of user behavior (e.g., views, clicks, time spent on pages), offering data for future strategy adjustments. “How many people have seen the hoardings you put up? I saw how many people looked at it… but when We do digital marketing, who came? What about those who stayed at our campus? I was interested how long he looked at this thing after how much time did he skip”
- Flexibility: Digital campaigns can be stopped or modified anytime, unlike pre-booked traditional advertising. “You have started a campaign, you have invested 1 lakh it has been done, you can stop it at any time yes you can stop it”
II. Website SEO Checklist: Content Quality and Keyword Optimization
- Theme: This section focuses on essential on-page SEO elements, particularly content quality (depth and originality) and keyword optimization (density and LSI keywords).
- Key Ideas/Facts:
- Content Quality: Content should be substantial (at least 500 words, ideally over 1000), detailed, and informative, including comprehensive FAQs. “The content should be of minimum words and You can say that the content depth is quite good There should be, especially if you have a blog.”
- Keyword Density: Keywords should be used naturally within the content. Avoid excessive repetition. A “perfect line” for keyword usage is to “Read the content again and again You are using the same keyword over and over again You yourself are getting irritated reading that content Time means the keyword density is high”
- LSI Keywords: Using semantically related (LSI) keywords improves content quality and avoids over-optimization. Instead of excessive repetition of “online SEO course,” use terms like “SEO Training,” “On-Page SEO Training,” or “Off-Page SEO Training.”
- Plagiarism Check: Content must be original. Use tools like Grammarly or Dupe Checker to ensure originality.
- There are several tools to use online “Grammarly is done, Quill Boat is done There are such platforms but this kind of There are tools but I want tools that can Use that url and check the playlist it is ok”
III. Google Search Console: Website Ownership and Data Analysis
- Theme: This section explains how to verify website ownership in Google Search Console and utilize the platform for data analysis and troubleshooting.
- Key Ideas/Facts:
- Ownership Verification: Verify ownership using methods like HTML file upload, HTML tag insertion (in the <head> section), or DNS record modification.
- Data Performance: Access data on website performance, including search queries, traffic sources, and device types.
- URL Inspection: Use the URL Inspection tool to check if a specific URL is indexed by Google.
- Sitemap Submission: Submit a sitemap to help Google crawl and index the website.
- Core Web Vitals: Monitor Core Web Vitals (LCP, FID, CLS) to assess user experience.
- There are security issues that come with your website. Issues to address in the case that your site is compromised.
IV. Local SEO: Targeting Local Customers
- Theme: This section discusses the importance of local SEO for businesses with physical locations or those serving specific geographic areas.
- Key Ideas/Facts:
- Competition Analysis: Identify local competitors by searching for relevant services/products in the target area. Tools include Google Search and listing sites like Just Dial.
- Listing on Local Directories: List your business on relevant local directories (e.g., Just Dial, Sulekha) with accurate NAP (Name, Address, Phone number) information.
- Google Business Profile (GBP): Claim and optimize your Google Business Profile. Ensure your business is in the right category. If there is an existing business listed, make a request to take ownership of it.
- Manage Reviews: Actively manage and respond to customer reviews.
- Content Marketing: Create location-specific content.
V. Paid Advertising: Platforms, Targeting, and Budget Management
- Theme: Provides an overview of various paid advertising platforms and strategies, emphasizing the importance of target audience identification, budget management, and creative ad development.
- Key Ideas/Facts:
- Platform Options: Discusses Google Ads (search, display, video), social media ads (Facebook/Meta, LinkedIn), and advertising within e-commerce platforms (e.g., Flipkart).
- Target Audience: Thorough audience research (demographics, interests, behavior) is crucial for effective campaigns.
- Return on Investment (ROI): Focus on maximizing ROI. Clients expect a significant return on their advertising investment.
- Budget Management: Avoid budget wastage through precise targeting and optimization.
- Creative Ad Development: Emphasizes the need for engaging ad copy, high-quality visuals, and video editing.
- Platform Policies: Adhere to the advertising policies of each platform.
VI. Meta Ads (Facebook/Instagram): Campaign Setup and Optimization
- Theme: Explains the fundamentals of Meta Ads Manager, campaign setup, targeting options, and budget optimization techniques.
- Key Ideas/Facts:
- Meta Business Suite: Use Meta Business Suite for centralized ad management.
- Campaign Objectives: Choose appropriate campaign objectives (e.g., brand awareness, leads, website traffic).
- Campaign Budget Optimization (CBO): Leverage CBO (now Advantage Campaign Budget) to automatically distribute budget across ad sets based on performance.
- Budget Minimums: There are minimum budget recommendations for different campaign types.
- Audience Targeting: Use detailed targeting options based on demographics, interests, and behaviors. Custom audiences from various sources can be created.
- Placement: Choose Advantage Plus Placement for automatic placement optimization or manual placement for control over where ads appear.
VII. LinkedIn Ads: Targeting Professionals
- Theme: This section focuses on LinkedIn as a platform for reaching professional audiences and its unique advertising features.
- Key Ideas/Facts:
- Target Audience: LinkedIn is ideal for B2B marketing, recruiting, and promoting services/products to professionals.
- Dynamic Ads: Use dynamic ads to personalize ads based on specific profile information (e.g., job title, company, skills, alumni status).
- Event Ads: Promote events and webinars.
- Audience Matching: Target specific skill sets or those who have completed certain courses.
- LinkedIn allows for contact list uploads. Can upload lists with email, first name, last name, mobile, and other data.
- Budgeting: There is no minimum budget, but recommend to target at least 300 members.
- Audience Selection: Use company lists, demographics, education, job experience, or interest based targeting to select your audience.
VIII. Best Practices for Ad Copywriting and Design
- Theme: Focuses on the elements of success in marketing and design.
- Key Ideas/Facts:
- **Understand Your Audience (Buyer Persona):**Create a detailed buyer persona, understanding the target audience’s demographics, interests, and pain points. Hubspot provides a free tool to create a buyer persona.
- Clear Messaging: Messages need to be clear and quickly understood (5 seconds for user to understand)
- Highlight Benefits (not just Features): Show that taking your course means getting a placement opportunity or getting free tools.
- Social Proof: User testimonials, testimonials from happy customers are good options. This can come in video or review format.
- AB testing: Do all testing that you can. Multiple images and ad copies. See what has the best response.
- Brand colors and fonts:** Ensure consistency, readability, and visibility
- Mobile-First Design: Ads and landing pages should be mobile-friendly.
IX. Key Performance Indicators (KPIs) in Digital Marketing
- Theme: Metrics that can be used to measure the performance of marketing campaigns.
- Key Ideas/Facts:
- Click-Through Rate (CTR): The percentage of people who see your ad and click on it.
- Conversion Rate: The percentage of users who complete a desired action (e.g., purchase, sign-up) after clicking on the ad.
- Cost Per Click (CPC): The amount you pay for each click on your ad.
- Cost Per Acquisition (CPA): The cost of acquiring a new customer.
- Return on Investment (ROI): The profit you make from your marketing investment.
- Return on Ad Spend (ROAS): The revenue you generate for every dollar you spend on advertising.
X. Content Marketing
- Theme: Content Marketing is an effective way to reach your target audience.
- Key Ideas/Facts:
- Content marketing involves creating valuable content for your target audience.
- Content marketing is ethical and correct.
- You need the information that will be of use for content. Use keyword research tools to find your content. Tools include saraj and answer the public.
- Plan for a 30 day calendar to help with content creation.
- Plan and schedule content. Do not plan last minute content. Tools for this scheduling include Kava.
- Tracking and engagement by being responsive to customer comments.
XI. Strategic Marketing
- Theme: The importance of strategic marketing as opposed to normal marketing.
- Key Ideas/Facts:
- In strategic marketing you understand your resources. Understanding your audience by understanding your resources.
- By designing a strategy and doing marketing is called strategic marketing.
- Data driven marketing is part of strategic marketing, you create marketing strategy on that data.
- As a markerter, you get data. Data is the driving force of information
- Strategic marketing is the better option.
- Saves cost, time, and efforts.
XII. Competitive Analysis
- Theme: Learn about your competitors in marketing.
- Key Ideas/Facts:
- Competitive analysis to open up what’s working and not open to you, such as business tactics of competitors.
- You can use computers as a source of inspiration.
- Not a negative word in the market.
- Several tools help with this such as similarweb.com
- The results for these tools may not always be accurate.
This briefing document provides a solid overview of the central ideas presented in the provided sources. It should be helpful for understanding the documents.
Digital Marketing and Website Optimization: Answering Common Questions
Digital Marketing and Website Optimization FAQs
1. What are the key advantages of digital marketing campaigns compared to offline marketing efforts?
Digital marketing offers better targeting, wider reach, cost-effectiveness, measurable results, and flexibility. Unlike offline marketing, digital campaigns allow for precise audience targeting based on demographics, interests, and behaviors, ensuring that ads are seen by the most relevant potential customers. Digital campaigns can reach a global audience, expanding brand exposure beyond geographical limitations. Trial and error is possible as you can make adjustments during the campaign. Digital marketing also provides detailed data on ad performance, including impressions, clicks, and conversions, enabling businesses to refine their strategies for optimal results.
2. How can I determine the quality of the content on my website from an SEO perspective?
Content quality, from an SEO perspective, is determined by several factors: word count, depth, keyword density, and originality. Aim for at least 500 words per page or blog post, and preferably over 1000. Ensure thorough coverage of the topic with detailed explanations, including FAQs. Maintain a keyword density of around 2% or less to avoid keyword stuffing, and use LSI (Latent Semantic Indexing) keywords to vary your language while remaining relevant. Always ensure that content is original by checking for plagiarism using online tools.
3. How do I verify my website ownership with Google Search Console, and why is it important?
Verifying your website ownership with Google Search Console is crucial for accessing valuable data and tools related to your site’s performance in Google Search. You can verify ownership through several methods: uploading an HTML file to your website’s root directory, adding an HTML tag to the header section of your site, or using DNS verification through your domain name provider. Once verified, you can submit sitemaps, track keyword rankings, identify crawl errors, and monitor core web vitals to improve your site’s SEO.
4. What is local SEO, and what steps are involved in promoting a local business online?
Local SEO focuses on increasing the online visibility of a business within a specific geographic area. The process includes: identifying local competitors, listing the business on relevant online directories (like Google Business Profile, Yelp, etc.) ensuring consistent NAP (Name, Address, Phone number) information across all listings, managing online reviews, optimizing the business website for local keywords, creating location-specific content, and actively engaging on local social media channels.
5. What are the different types of paid online advertising, and which is most suitable for my business?
Common types of paid online advertising include: search ads (text-based ads displayed in search engine results), display ads (banner ads on websites), video ads (ads in video format on platforms like YouTube), and social media ads (ads on platforms like Facebook and Instagram). The best choice depends on your business goals, target audience, and budget. Search ads are effective for targeting users actively searching for specific products or services. Display ads are ideal for brand awareness. Video ads can be engaging and informative. Social media ads are useful for reaching specific demographic groups and interests.
6. What are the key elements to consider when designing effective ad creatives for online campaigns?
Effective ad creatives require a clear message, a compelling call to action, high-quality images or videos, brand consistency, and mobile optimization. The message should be concise and easy to understand within seconds. The call to action should clearly instruct the viewer on what you want them to do (e.g., “Shop Now,” “Learn More,” “Contact Us”). Visuals should be eye-catching and relevant to the product or service. Maintain consistent branding elements like colors and fonts. Ensure that the ad looks good and functions properly on all devices, especially smartphones.
7. What are some key metrics to track in an ad campaign to measure performance and optimize for better results?
Key metrics to track include: Click-Through Rate (CTR, the percentage of people who see your ad and click on it), Conversion Rate (the percentage of people who complete a desired action after clicking on your ad, such as making a purchase), Cost Per Click (CPC, the amount you pay each time someone clicks on your ad), Cost Per Acquisition (CPA, the total cost of acquiring a new customer through your ad campaign), Return on Investment (ROI, the overall profitability of your ad campaign), and Return on Ad Spend (ROAS, the revenue generated for every dollar spent on advertising).
8. What are the core differences between Google Ads and Meta Ads (Facebook/Instagram), and when might I choose one over the other?
Google Ads primarily targets users based on search intent, displaying ads when they search for specific keywords. Meta Ads (Facebook/Instagram) targets users based on demographics, interests, and behaviors, displaying ads in their social media feeds. Google Ads is suitable for businesses targeting users actively looking for their products or services. Meta Ads is better for building brand awareness, reaching specific demographic groups, and engaging with potential customers based on their interests and behaviors.
Digital Marketing: Strategies, Optimization, and AI Integration
Digital marketing involves promoting products, services, or brands through online platforms, utilizing the internet and various digital channels. It encompasses a wide range of activities, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing and email marketing. Digital marketing is also known as internet marketing in many countries.
Key aspects of digital marketing:
- Search Engine Optimization (SEO): SEO focuses on enhancing website content to rank higher in search engine results, increasing organic visibility. It involves optimizing websites and web pages to improve their ranking on search engines. On-page SEO includes optimizing the source code and content of the website, as well as fixing technical issues.
- Search Engine Marketing (SEM): SEM involves running paid ads on search engines to drive traffic to a website.
- Social Media Marketing: Social media marketing utilizes social media platforms to promote brands and grow businesses.
- Content Marketing: Content marketing involves creating and distributing valuable and informative content to attract and engage a target audience.
- Email Marketing: Email marketing involves sending marketing messages to a group of people via email.
Why Digital Marketing?
- Emergence: Digital marketing has become increasingly popular because it offers better targeting, wider reach, and cost-effectiveness compared to traditional marketing methods.
- Targeting: Digital marketing allows for precise targeting of specific audiences based on demographics, interests, and behaviors.
- Wider Reach: Digital marketing can reach a global audience, expanding the exposure of a business.
- Cost-Effectiveness: Digital marketing can be more cost-effective than traditional marketing, allowing businesses to reach more people with less money.
- Measurable Results: Digital marketing provides measurable results, allowing businesses to track the performance of their campaigns and make data-driven decisions.
- Flexibility: Digital marketing offers flexibility, allowing businesses to stop and resume campaigns at any time.
- Retargeting: Digital marketing enables retargeting, allowing businesses to target people who have already interacted with their brand.
AI in SEO AI can be implemented into SEO in many ways, including generating reports, building links, and writing content. Some tools include sc.com for report generation and link building tools.
Local SEO Local SEO is used to promote a business to customers within a specific local area. Local SEO involves optimizing a business’s online presence to attract local customers.
Search Engine Optimization: Strategies, AI Integration, and Tools
Search Engine Optimization (SEO) is a key component of digital marketing that focuses on enhancing website content to rank higher in search engine results, thereby increasing organic visibility. It is a long-term process that requires time and effort but offers long-term effects.
Key aspects of SEO:
- Organic Marketing: SEO is a form of organic marketing where there’s no need to pay for platform visibility.
- Visibility: Increasing the visibility of a website on search engines.
- Traffic: Increasing the quantity and quality of traffic to a website.
- Trust: Enhancing the trust factor of a business by ranking its website on top of search engine results.
On-Page SEO:
- Involves optimizing the source code and content of the website.
- Includes fixing technical issues on the website.
- Content quality is very important.
- Content should be original and unique.
- Keywords should be used naturally and not overused.
- Meta titles should be concise and descriptive.
- Meta descriptions should be engaging and informative.
- URLs should be optimized with relevant keywords.
AI in SEO:
- AI can help with website audits to identify flaws and areas for improvement.
- AI tools like Semrush can be used for website audits.
- AI can assist with keyword research.
- AI content generators can aid in writing content, but human expertise is still needed to improve it.
- AI can be used for link building.
- AI can generate reports to track SEO performance.
Tools for SEO:
- Semrush: Used for website audits and keyword research.
- AOD AI: Used for AI keyword research.
- Chat GPT: Used for keyword research.
- Website Audit: Used for website audits.
- sc.com: Used for report generation.
- Google Search Console: Used to track website performance.
Paid Marketing: Strategies, Platforms, and Metrics
Paid marketing, also known as paid advertising, involves using paid advertisements to promote products, services, or brands. It is a way to get new products or services to an audience quickly. It contrasts with organic marketing, which involves free marketing but takes time and effort. Paid marketing is used when quick, targeted results are needed.
Key aspects of paid marketing:
- Search Engine Marketing (SEM): Running paid ads on search engines like Google to get people to visit a site. For example, an ad for interior designers in Hyderabad displayed at the top of the search results.
- Social Media Marketing: Advertising on social media platforms such as Facebook, Instagram and LinkedIn.
- Display Advertising: Displaying ads on various websites. These ads appear on websites that users are surfing.
- Video Advertising: Running video ads on platforms like YouTube.
- Shopping Ads: Using shopping ads on e-commerce websites.
- App Marketing: Promoting apps.
Platforms for paid marketing:
- Google Ads: A popular platform for running paid ads on Google.
- Meta Ads Manager: A tool for managing ads on Facebook and Instagram.
- LinkedIn: A platform for running ads targeted toward professionals.
Key considerations for paid marketing:
- Target Audience: Identify the target audience to ensure ads are shown to the right people.
- Budget Management: Manage the budget effectively to avoid waste.
- Ad Copywriting: Create compelling ad copy that attracts the target audience.
- Creativity: Use creative designs and videos to make the ads stand out.
- Platform Policies: Follow the rules and regulations of each platform.
- Analyze Data: Track and analyze the data to improve ad performance.
- Return on Investment (ROI): Paid ads should generate a desirable return on investment.
- A/B testing: Conduct A/B testing to determine which ads perform the best.
- Landing Pages: Creating dedicated landing pages may improve ad performance.
- Keywords: Select appropriate keywords.
Metrics:
- Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it.
- Conversion Rate: The percentage of people who become customers after clicking on an ad.
- Cost Per Click (CPC): The amount paid for each click on an ad.
- Cost Per Acquisition (CPA): The amount paid to acquire a new customer.
- Return on Investment (ROI): The profit earned for every dollar spent on marketing.
- Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising.
Content Marketing: Strategies and Tools
Content marketing involves creating and distributing valuable and informative content to attract and engage a target audience. Instead of directly marketing a product, content marketing provides information to potential customers, building trust and establishing a brand as an authority. It is considered an ethical and effective marketing method because it gives value to the user.
Key aspects of content marketing:
- Goal: To inform people about a business, brand, or product without direct selling, by providing valuable content.
- Information: Providing valuable information to the audience.
- Analysis: It is important to analyze what kind of content people are looking for.
- Formats: Content can be in blog or video format.
Benefits of content marketing:
- High Lead Generation: Generates high-quality leads.
- High Sales: Helps in achieving high sales.
- Brand Building: Strengthens brand presence and recognition.
- Pull Marketing: Attracts audiences by providing valuable content, pulling them towards products.
- Website Traffic: Drives traffic to a website.
- Improved Ranking: Pages with blog content tend to rank higher, leading to increased traffic to commercial pages.
Content Planning and Strategy:
- Keyword Research: Use tools like Semrush and AnswerThePublic to identify popular keywords and phrases related to a business.
- Content Calendar: Create a content calendar to schedule and organize content.
- Trend Analysis: Identify current trends to align content with popular topics.
- Competitive Analysis: Analyze competitors’ content strategies to identify what works well.
Tools for Content Marketing:
- Semrush: For keyword research and competitive analysis.
- AnswerThePublic: To find phrases and questions people are searching for related to a keyword.
- Google Trends: To check current trends and popular topics.
- Social Blade: To analyze competitors’ social media strategies.
- ChatGPT: To create content plans.
- Canva: For content scheduling and graphic design.
Examples of Content Marketing:
- A blog providing design ideas, with internal links to commercial pages.
- Tutorials and free courses.
Social Media Marketing: Strategies, Optimization, and Tools
Social media marketing involves utilizing social media platforms to promote brands and grow businesses. Social media marketing can be paid, but can also be organic.
Key aspects of social media marketing:
- Platform Selection: Choosing the right social media platforms based on the target audience. Different platforms attract different demographics.
- Profile Optimization: Creating and optimizing profiles with business names, logos, and descriptions of services or products.
- Content Creation: Developing engaging and creative content that resonates with the audience.
- Trend Analysis: Monitoring trends and aligning content with popular topics to increase visibility.
- Competitive Analysis: Analyzing competitors’ strategies to identify what works well.
- Content Planning and Scheduling: Planning and scheduling content in advance to maintain a consistent presence.
- Engagement and Interaction: Engaging with the audience by responding to messages and comments.
- Data Tracking: Tracking data to understand audience preferences and improve content strategies.
Steps for Social Media Optimization:
- Select Platforms: Determine which social media platforms are most relevant to the target audience.
- Optimize Profiles: Ensure profiles are complete with business information and branding elements.
- Check Trends: Stay updated on current trends to create timely and relevant content.
- Analysis: Analyze competitors to inform content strategy.
- Plan Content: Plan content in advance, deciding on frequency, format, and topics.
- Schedule Content: Use content schedulers to automate posting.
- Engage and Track: Engage with the audience and track data to refine strategies.
Tools for Social Media Marketing:
- Social Blade: Used for competitive analysis, providing insights into competitors’ social media strategies.
- ChatGPT: Used for generating content plans and ideas.
- Canva: Used for content scheduling and graphic design.
- Hoot Suite: Used for content scheduling.
A successful social media strategy relies on high-quality, creative content that resonates with the audience. By following these steps and utilizing the right tools, businesses can leverage social media to enhance their brand, engage with customers, and drive growth.
The Original Text
It is said that whenever you are in a field If you want to make a successful career then The most important step is a perfect Starting now let’s know about the rest of the fields no but if you are into digital marketing If you want to make a successful career then we We have brought a perfect one for you Introductory video is the most First, we will talk about digital marketing. What is digital marketing all about What are its components, how is the career How is the scope and why is it in demand today Along with that we will understand digital The different components of marketing such as that seo will talk about seo what is seo What happens, what factors are considered Let’s talk about on page SEO We will talk about on page SEO and that is all no, we will also talk about today’s time How important is the role of AI in SO? playing and how can you implement it AI in SEO and along with it You will learn performance in this one video Will you understand marketing or paid marketing How to do perfect ad copywriting many more things go and only Not only this, at the end of this video you You will learn how to make a perfect resume If I use AI then I will make all these things You will get this complete package in this one video and this video is perfect for them For all the people who are starting their career If you want to do digital marketing You want to become an expert and Practical Digital Marketing with us If you don’t want to learn then use W QTech Digital Marketing provides you Live training batches of which are available You will find industry professionals here There are live classes with recording of the same You will work together in real time on projects and case studies of the same Side by side quiz and text as well as Free domain name to practice Hosting and not only this Placement assistance is available View preparation so if you want to join if yes then in description box you will see the form You will get a link, fill that form And our team will contact you and you can call on these numbers so let’s watch the video now Let’s get started and learn digital marketing and in this dynamic field, we have made a name for ourselves Start building a successful career If you like the video then till the end Please give a like and comment Please tell us what other courses are available like this whatever videos you want we have for you Brought and similar updated courses don’t forget to end videos Subscribe WS Cube Tech [Appreciation] Marketing means any any product any service any thing Any person, any company, any brand Promoting that is in simple terms if If I say that’s marketing, okay Any service or product can be purchased as your Present your potential customers to your customers present yourself in front of them in such a way that our brother The best thing is that it is marketing Treat the person as if he is a celebrity If there is a politician, he has to take care of his audience Put it forward as if he is the right person he is very famous and he is very talented So this is also a kind of marketing, If you see celebrities etc then their There are also PR teams that tell them this what you should do is post So that their marketing is good Wrote big articles about them Even your government goes Of your country too, somewhere This is decided on the basis of marketing Which government is going to be formed? Brother, what a good write up about him! It has been read well, all these things when we do basically anything we promote it in a good way Positively his positive side is our target When we present it to the audience, we call it Marketing is a very simple language And the same thing happens when you use online platforms but you are doing all these things when you You are going digital by using the internet If you are doing it using platforms then That is what we call digital marketing or Internet marketing is called search engine. You can create your own websites using these engines. you are there and by using search engine you people Getting your business or website to ho toh that is digital marketing social By using media you can grow your business or are you promoting the brand that is Along with digital marketing, you can also Like running a paid campaign like You are sending video ads to Google’s You are delivering display ads You are spreading many more types of AIDS If you are doing this then that is digital marketing Doing SMS marketing? Email If you are doing marketing then that is digital Marketing is now becoming more popular with internet marketing and We use both synonyms in marketing you can, but in many countries, Internet marketing word is more Popular is Age Compared to Digital Marketing because in digital marketing If seen logically, the ads which run on TV The ads that play on the radio are somewhere If that too gets included in this That is why we know the term digital marketing They use it more but the correct word is hey that’s internet marketing okay If seen logically then it is okay but say it Whatever we do we have to give results to the client or to our business, even if Do you talk about digital marketing or internet? Marketing, say the same thing, okay now Let us discuss a little bit here Why Digital Marketing is Emerging Why are we talking so much Why people are interested in digital marketing Businesses that want their digital Marketing is what every business does is that why he is going online marketing to do it anyway as being a Diesel Marketing Trainer & Digital Marketer Myself I can give you 1000 I will give you more than 1000 reasons I can but here we are a little We will understand it category wise as to how it is Digital marketing is superior and better than any other kind of traditional Marketing is fine, take this as an example We will understand together and then you will get all the points You will understand clearly if we take two examples Let us take the first example that we have no let’s go to google i paid campaign okay I ran a campaign there I invested ₹1 lakh, okay 1 lakh invested in our marketing and I ran a campaign on Google and it happened part of a digital marketing okay a I ran an offline campaign in which I have found a new one in my city or area. Those who don’t know about the holding, I will tell you I give you these holdings which you see You can mark your circle or important places But whatever you see, their holdings per month It is ok if there is a charge of Rs. 25000 per month It goes up to Rs 50,000, 1 lakh or even 2 lakh Depends on how crowded that area is ok so let’s assume that I have a Get holding attached to your business brand Related ₹ 1 lakh spent there while others I have one on hand spent from google2 now let’s use both Now let’s compare why digital here Marketing campaign or why the internet Marketing campaigns are more fruitful The first reason is its better targeting now which you have got holding or you have got any Have run a campaign in another mode offline You don’t know who will see it. Your target audience is 18 to 30 that this is your target audience now you for these only they are holding You want to show it but it doesn’t happen can it happen can it not happen can anybody who is this agent who Do they get holding etc. done? Is that a guarantee? I can give you that this ad is only for that It will be visible only to those people who are your target There is no audience but this is what we do through paid ads I can do this when you run a paid campaign So there you can fix that your Which audience or what kind of people If this ad campaign of yours is visible then Targeting is easy for us here We can target in a better way This is why people prefer digital marketing We are doing this to avoid wastage of money It is less today I gave ₹ lakh there but Who are the people watching him like this also means 90 But that audience which is my target will also watch it There is no audience but I don’t need one But I had to cover the expenses today The agent who is with me, the dealer is You will take the money according to the fact that brother we have given you a In this area of ours, there is Rs 1 per day daily If one lakh people leave from here then We will only take this much rent from you, will that can you fix it and give it to me or not we can fix it on 10 Vomiting of people between the ages of 18 and 30 comes out from here So we will take only that much money, there is no such thing we can not say this thing google2 campaign was run there we can do it When we can express our feelings in social media If we are doing SEO of the website then at that time we These are the things such keywords can target which only our interested audience can search If it is there then targeting becomes easy in these internet marketing is therefore a It is a preferable choice and is good in today’s time The second thing is wider reach today where you Holding has been imposed only in that area and Only those people who come out from here and there Your holding will be visible which He who has not left the area will not be able to see it and To someone who doesn’t live in that area will never be seen again but the one who It is an AIDS campaign when you are sitting here in the USA in Canada in the UK to here That’s why you can target people too The exposure you have increases your business It is believed that today every business wants that its There should be wider reach to more and more people People all over the world know about him If this thing works then it is digital media or digital Marketing is done through campuses It is possible to get wider reach now Targeting is getting better, so this is the reason It becomes a little cost effective now at ₹1 I invested lakhs in both the places first I did not have an option in that one. I had to do it for lakhs, now he didn’t go, I I can’t tell him that brother you stay here for two days put a hold on it i will see how The response will come and then we will come I decided that I should run that campaign should you drive or not? You can’t say that he will push you at all I will beat you and throw you out of the office, okay? But you can do this in Ad Ads If you are doing digital marketing then You can do a lot of trial and error to me ok with that i am yours because wider If you have reach then you can reach more people in less money You are reaching this point today accept this thing to you Promote your brand across four cities If you want to do it then you have to go everywhere and hold If you have to invest then each one of them will be very It will cost more money but the same if you add You run a campaign that I should visit these four cities If you want to run it for people then it is his 10 But if it goes into cost then the point is here That better targeting is possible because of wider reach Because it is also a cost effective option and Every business wants to save money Because if money rings then profit will be more It is obvious that it will happen here along with that But you get measurable results today How many people have seen the hoardings you put up? I saw how many people looked at it, how many People noted down the number, how many people did you have? tried to call you from there We can’t know, no one can tell us So many people stopped to look at you No one can tell what is lying there but when We do digital marketing, who came? What about those who stayed at our campus? I was interested how long he looked at this thing after how much time did he skip If someone is visiting our website then Which page did you visit and how long did you stay on? came from the keyword okay all these things we we can track it so that in future we can When planning the next ad campaign So we have a data and data driven We can call it marketing, we have is determined to drive it when we marketing If you do this, you will save cost as well, better targeting If it will happen and your business will also grow then Because of measurable results, you will You get options that will help you choose a better strategy You can plan according to that only Flexibility is available today, assume both places I invested 1 lakh, today I got that money once I wonder if I should tell him or not Brother, leave it, we have no response You are coming, remove this and give us our money back Give it to him, he will not give it even if he moves away from there He will give the holding but will not return the money It will be fine for you because that deal is booked But in digital media you have You have started a campaign, you have invested 1 lakh it has been done, you can stop it at any time yes you can stop it and then resume it again If you can, then because of this it is flexible You get the options, you don’t get the dcom I understand the second one, you make it, you keep it going that’s brother people who visited our website Only those people who are our subscribers can come For that we can run add i.e. can do retargeting or else the people who have already made purchase from us or who People have already become our customers also we can go and target it so You also get the option of retargeting on digital platforms it’s available in marketing okay and this All regions and many more which you see through in this particular video You will also see many such reasons because of which digital marketing Traditional marketing is emerging today is leaving behind and a number of businesses There is a crucial need in today’s time Any company I would say this for sure I can’t claim this from so many people in between that in today’s time anybody If the business wants to grow then yes only It is not that there is only one city Wants to grow in a very small area if he wants to grow world wide Multiple cities want to grow nationally Grow your business in multiple countries If you want to spread it then do it without digital This is not possible in marketing Everybody has understood it, okay, and I hope by the end of this video you will also I hope you have understood the thing by now You Digital Marketing is a convincing very important and interesting From the concept whose name is SO i.e. Search Engine Optimization as we have already told you It was discussed that digital marketing you can divide it into two parts one is Your organic marketing second one is your Paid marketing and organic marketing When we talk about the inside which we find someone There is no need to pay for the platform Rather we improve our own content By working on your own content like by working on our website and we can improve it so that the search Rank automatically on the engine more Whenever there is talk of increasing visibility If we talk about organic marketing then SEO is one of them Now this SEO comes at number one. One is a search engine made up of two words and second is optimization ok this Before understanding this, first understand the definition of SO first let’s go once If you want to find a shop, you have to search for it brother in Delhi Are there any house cleaning services inside or not or you have to go inside mumbai If you need a website development company then anyone You need a business, service, or product happens where do you go like a furniture shop in bangalore ok when somebody google2 ads, right? Did you run a paid campaign? ran a paid dus and your business here it is starting to show but I say that I don’t need to spend anything I need some money Now you don’t have to spend on paid campaigns What will you do in that case, our SEO comes So it is because of SEO that your websites they have If it is visible on google3 then it is on the first page All our businesses are visible A user has the highest chance of clicking on There will be more today you tell yourself like there is also a second page or you can just read a little And if you scroll down, top 20, top 30 There are results here as well, meaning lakhs The results are millions of websites but do you go to all of them and click on them you won’t do it what would you do if you were a You are a normal person, you searched for yourself You should choose these top furniture shops in Bangalore You will pick your result from the results only so that’s why what we want is if this is my If it is business then I want to be on top here And to see you on top We need SO i.e. search engine Now search engines are the key to optimization Under optimisation, we optimize our website Save your web pages like this Optimize to optimize what does it mean to make it better And making it better, this way we can optimize it so that the search engines But you can rank better in search, okay There should be more visibility on the engine organic way it’s okay and this is what it is We are doing SEO and through which our search The visibility of the engine is increasing because of this The traffic that is coming to your website from Its quantity increases, meaning more Traffic comes and with it your The quality of traffic also increases How does it increase that today if a person google3 It is not some other person who is coming, but yours The target audience is coming so you think about it What would be better then search engine optimization It is a little long term process i.e. It takes a little time and a little more effort It seems but this is a free technique Along with this, it will give you long term it gives effects and the biggest thing is if you SO are you doing this, your website is coming on top Every business is related to your keywords Only the trust factor of the user increases your trust it goes that yes friend this person is It is absolutely legit and it is a perfect business because g is showing it on top okay So these things are possible because of SO Correct hey let’s start now on page so on About the page SO as we already understand These are all the things that we Let’s do it on top of our website Source code of the website related to the content What tags will go in it related to that in addition to that on our website There are technical issues that need to be fixed We include it on page itself like I have already told many people who are on Consider on-page and technical SEO separately You may consider it differently Whether you keep the same, it doesn’t make any difference People who are two parts of our SEO It is said that one is on page one is off page many People tell three parts on page technical end of page so it doesn’t matter if you How many parts do you know or how many parts what you read makes a difference How good are the results you are giving then here Which I am explaining to you in full on SO page Technical assistance is also included in it So whatever things we do practically I will do it and tell you as much as I can things can happen so here I am right now What I am going to share with you is on page This is a very good checklist Your every type of website almost every type It will be applied on the website and I will I am not saying that I will bring the checklist with me to you I am sharing something other than that There cannot be any add on page, there can be many Things also depend from website to website Let’s say I have a website There is some issue in it, some technical problem or if there is some content related issue then it may be Maybe some more things can be added to it But here’s the checklist that I’m going to share with you. I am sharing that checklist with one of us Very good in general websites works from and whether your e-commerce whether it is a website or a blog You have a coded website no matter what your CMS is These things work on all based websites so now what is this checklist for this Let’s take a little look at them one by one If you want to understand then look at this checklist now here’s the first thing on this checklist The thing that people ignore the most and that is look at the content quality google2 There is no update means it is off at 90 In the updates but this section here Bye [music] Suppose you got it ranked on Google2 if there was no google3 Be Content google2 to 1000 means at least 500 more If it is more than 1000 then it is even better The content should be of minimum words and You can say that the content depth is quite good There should be, especially if you have a blog If there is a website then there is even a business website Even if it is there your FQs are also in great detail There should be a lot of detail about you Content explaining the services should be at the same time It says a lot more about the content is like the keyword density of your Keywords are how many times they are repeated Like we will take an example so for Example, this is our web page, now this web page This page is optimized for online SEO This rank is also good for the course if you have been Means it is performing good now obviously The thing is this page that we optimized This is what we have called online SEO course or online SEO course in India is a keyword but now There should not be more than 2 per se According to me it shouldn’t be too much I will tell you the perfect line Read the content again and again You are using the same keyword over and over again You yourself are getting irritated reading that content Time means the keyword density is high There is a manual method, if you need this from someone If you want to use the tool then there are various Keyword Density Checker You Will Go google2 small asu tool you can use any of these you can use whatever it is, okay so like this We open the first one for free This is a tool, it is fine for now and captcha When we check the performance after verifying it Whatever our keywords are, how much Keyword density is and like that we If it tells you this, you can see it Our keywords inside are like this It has come to the standard version of 6.2. time has been used total 143 times but I I recommend those one word phrases that you ignore them and come straight away go to two word phrases ok two word in Fregoso you come here so here But our keywords are like SEO course Now SEO course is one of our main keywords But if you check its keyword density If you do it then it is only 0.78 i.e. full It has been used 18 times in the content and Even after being used 18 times in the content Why is our keyword density so low? Because our content is very detailed It is written so when you go into great detail If you write content, then you should also read this The advantage is that you can apply multiple times You can use keywords and your keyword If the density does not increase then this is one way you can check keyword density okay like i this is the page so I will make a report of it I am preparing you so that you can be with me Learn how we perform it ok so let me create google2 here But this I will demonstrate this to you on the whole site I will tell you but the things which are page wise I’m telling you like this is one of our If there is a page, then first of all we have to search for its keyword I checked the density, okay so I’ll do it like this I am applying here since so good little pretty much whenever you’re doing SEO no matter what You are doing something related to the internet, right? So you should know some basic things As So as I write here one is keyword density okay so keyword density So our keyword density is absolutely fine ok if some error comes then we I will fix it, it is obvious that I will fix it The point is that you need help from a content writer or if you know the content then In that case you have to make sure that a Instead of using the same keyword over and over again, you You can use its LSI keywords i.e. You can use similar keywords could be like let’s say we have a keyword online seo course then instead you can do seo Training or On Page SEO Training of Page SEO Training Keywords like these are You can use this to do online SEO If your course keyword density does not increase Right now my keyword density is okay so I I am marking this green ok We will keep checking it as well I’m marking it green next thing that now it is ours that that is pleasing yes It’s obvious nobody likes it copywb copy it from any place and paste your content That is why whenever we Let’s analyze and check that the content if its correct or not then we will give you keyword we pledge If you do check me out then please There are also many other checkers which you can find online Grammarly is done, Quill Boat is done There are such platforms but this kind of There are tools but I want tools that can Use that url and check the playlist it is ok So here, like I take this tool I am getting a small SO tool, you should also take this tool You can or this is a tool called Dupe Checker You can use both of these Because this is the platform that provides URL will take yours and extract the content from the url these please will check it okay so I I’ll put the URL here or if you If you are using Grammarly etc. then you You must copy the content and post it here So let’s put the URL in here and Now let’s deposit this check pledge here. You can see it here pledge jam what is it has started to happen it’s up to you This will tell you how much percent your content is PleasureDiva There is so much content in today’s time There is so much content on the internet But it is available in such a situation if you do it yourself Human returns are 100% even if you write content Achieving unique content is very important Difficult but if you are more than 50 Do you keep your content unique, that is, mine Content is what I mean by let’s say one page above Content is if it comes unique here at 50 If it is then it is well and good, there is no problem okay try it around 60 Or our content should be more than 50 unique 30 40 but if our PleasureDiva Well let me tell you that here yes please if it is not that much then give this also I am marking it green here. next whatever our thing is it will be AI content is now a days worth of checking AI content It is also very important that whenever we create a website If you have created it and put content on it then AI generator content anyway there is a website that is content scale it You can use the website, this is the website cantaloupe it is a very good website But what do you have to do for that? It will not fetch from the URL but will give you You will need to copy and paste the content Here I am giving some part portion which is I am taking the content here just to tell you This is a free tool without any login required You can also use this, I am from here I will take the major chunks of my content I will take it, okay, I have taken the content now. I will check for AI content now you can see can you guess what this content is passed edge Human this tool is telling that these are mostly Meaning there are high chances that this content this is your human return content now The portion you see here is red This tool is saying that this particular part is more like to be robotic then you can do this A little bit of it is Nana so you give it a little bit You can do normal things like let’s say search Engine optimization is a vital part of Digital marketing is saying that this writing a little bit of e generator so then you You can paraphrase it a bit like Search Engine Optimization is Essential or important part of digital marketing which brought a little bit of human touch, I just I am giving you some advice like let me tell you just a seconds okay you see okay so now You will see that when I change it a little bit When I did it, look, it came a little in yellow. and you paraphrase it a little bit, etc. so this and the AI content will be removed from here okay so if you download the full content right now I have half checked the content of this page If you put a little bit of it in, you will You will find out that there is not much of this AI content It seems a little bit of human return is happening okay so I will pass this here as well I will give you some other things besides this there are some that you can try like you you have a grammar checker right, can you see that your The meanings in the content are spellings is the grammar correct or it is not because This content also somehow takes us to a lower level If the hand provides it then it is not us okay let’s talk about the next thing that this is our page above it We need to add some important tags okay so now why should we use tags Because as I have given the example here But we took this AU course in India It is written here, you can see it here This page is getting ranked by me but this page You can see here how it is ranked My site name comes first. w cube tech next my url is it’s been here and here’s what you’ll see These two things are being written, one is this Highlighted This is Advanced Online SEO Course in India with Certificate we call it Let’s say our meta title is this one here It has come, we have informed the search engine about it We have provided this to the search engines that When this page of ours ranks on search engines If you do this then this title will appear and this one When I saw the description, I noticed this thing has provided and we are providing this thing to our Do keyword research and then we write okay so now to write this So here I will tell you some rules hmm okay the first thing is your meta The title is the length of the meta title You have to keep it 580 pixels pixels what happens that every letter is some letters are big and some are small If yes, then whatever screen area it covers based on that they are pixelated If numbers are given then just like this 580 pixels inside should be your title and The description is yours 90 920 pixels can now be slightly less than 920 pixels It means 850 to 920, you can try from 920 If your description is more then The problem here will be that your There is a description, it will be cut from here Meaning when you see this in full search engine result It will appear on the page as you see here It is being cut like this so it will be tight That is why we need 580 pixels and The description has to be written in 920 pixels Along with that, our important Keywords are your title description I should come along with it it should be You can add the uniqueness of your pitch to it. Have to do like Registered for Free Enroll now like that so things like this when you add If you do this then when you see the search engine result page When your page comes, whatever you have is enough. You will see a good result here right now here is this title and To write the description I am taking the With the help of Chat GPT you can write it yourself also You can but before four GPTs I am a I am using a website called to the Why is the web now using this in its website? because on this website you can see the pixels You can check this website here If you go there then there is an option for page title If you write anything here, you will get this It will tell you how many pixels it is. You have to keep it open, now here we will go like I am opening chat gpt I’m here and we’ll put a keyword here. I’m having a prom here yes you can take the same form your Right meta can be modified accordingly Title for my web page using following Keywords So now the keywords you have researched The keywords you have extracted during the time of You can give that here like I am giving the keyword okay so these are the keywords I gave you we have given it here and now we have Now you will be asked to check the results here But look at the title it gave us I have written its description here I am copying, now see why I am copying I am doing this because I need to check here Now you have to do this, here is your website name. We replace its your website with W Cutic Let’s put it in and then see if you You will see here that we have pixels They are becoming too much, let us reduce it a bit You can do online courses like these India, I would remove this portion I like that asu online course in india with certificate and meaning here we felt diya w cube tech so it looked like this I will give you this online course in India with certificate by wcube tech ok So this is how we wrote it Have you written your title here? Now remember Keep this in mind whenever you write a title it should be It should be very clear and simple to understand I should know what is in our page Content is the same thing when you write for a blog Even if you are there your proper title is here It should be visible that whatever you say in your blog The content should be explaining it It should not be the case that the keyword In this process we may forget the main content Now I can check the description here Now I am going to modify it a little more. you can tell me to do it just like you tell it You can do that for example like first I did this I’ll copy it and then let you know I took the description so the description Also look, there is someone of good length No problem now what is here I am happy with it I am giving some more commands like add discount is ok so here i said that is add discount up to 50 on these Description meaning in description Put discount up to 50 now it is here Now look at the description he has written It has added discount up to % which is here done and if you need to give any command You can make changes here as per your requirement yes i am not like this use this promote no chat gpt ki very high meaning unlimited this is the potential in itself so you You can promote it according to your own accord and Can you make it a little more unique? can you make human returns like this make it sounds more human return okay so this And it will give you a better result So you can see a little bit more here. He has improvised so this is how we You can do good by giving it different commands. The results are there which you can get right now This is my title and description I will copy paste it here I took the title and this description came So you can see this in the title and The description came like this now this This is the title and description of our page You will find it inside the header section of You can see here in this header section There is a code attached here like this which your developer will install for you or Then if you have a CMS based website then You can install it there through plugins. In which you can do AIO SEO or Rank Map or Then this is what you are doing, use these plugins you can do the rest inside wordpress if your If it is a coded website then this is how our A sheet is prepared which we submit to the developer and all the tags it has applies it to every page so whoever We have a page with this title description will go now same thing we will give url whatever we do with our web page We optimize the URL as well. because event l is this is the address of Now look at your web page and enter the full URL. I can’t do anything here I can optimize only this Slug this is what we call it slug or Perma link so we optimize it you can and here we make sure That in whatever keyword research we have done from which our primary keyword is that is Your most important keyword is the one that will help you I think I should rank this page for this keyword If you want to get it done then it should be on first preference If the keyword comes here then its URL is This also becomes your change, so if you If you want to write a new URL then you can do this in this way You can write it, meaning there will be change by writing here It will not be possible to change what you have If needed, we need help for this too The developer’s URL is ours By optimizing and changing our web page okay so now the url is like If there is optimization then URL for this Optimization I am making changes here New URL: Now just pay attention to this thing You have to keep that your URL has a lot of He doesn’t even have to do length and for this You can remove the preposition like I did prepositions removed in at of some such words If he is in your government then you can remove him Have to keep it a little short and very exactly like this You have to keep the pressure that is in your page Content is our exact keyword is coming in the URL so that our Improves URL readability and search performance The engine understands better that After all what is our page about so this is This is how we optimize our URL can do Today AI means Artificial Intelligence AI in almost every field in 2018 Digital marketing is being used So in today’s video we will talk about are going to do that in digital marketing And especially in SEO, how are you AI i.e. Artificial Intelligence which tools There are so many ways you can use them there are many such places, many There is a scope where AI is your can help now here’s one thing She is going to think that if AI does all the work If he is doing this then what is our value in such a situation i.e. if I am an SEO I am an expert if I am an SEO specialist I am an executive in SEO or SEO If I am a manager then is my value as a If humans are going to be extinct, then see that it is not like this Many people say that AI will help us It will replace it but if you think logically Let’s know how to use AI and are google’s Needed i.e. need an SO expert then your value will never end Wali hai AI is there to help you AI who he is there to help you with your work Convenience to make it a little easier AI to save you time creating So how can you make your job a little easier? You can make it, you can save time in SO Using AI, we will now understand what AI is Where can this be used in SO? See, let’s start from the beginning The first thing you should do is audit your website. for that is to check whether your What are the flaws in your website? How can you improve the content of You can add SO points to your website how can you make them even better We have to learn AI from the years we have been in SO You are using it today, no matter which Talk about the topic, even if it’s keyword research Let me talk about content research I can do everything with the tools we already have are using it even if i talk about amj should I suggest you AI is being used somewhere inside Now the first thing that we talked about here is For website audit, we have our own AI You can now use Website Audit The best site in me is that is semer Okay, you can go to Semra and try it out. You can try the available version or you By purchasing its premium version And here you get a lot of options. Out of which website ord is a very crucible There is an option along with this website You can also visit this s optimiser here and by typing your url here and your technical problems with the website or Whatever issues are related to SEO, you can solve them You can audit, you just need to add your URL You have to do this and after adding the URL, click this Anything about your website Whatever information is there in your website there are flags or anywhere on your website your website is lagging or wherever You fix what needs improvement If you can then see this here it is generated This tool has been rated first, it went and crawled our website and told us Whatever our issues were here, they were here I have told you that you can see the same here Also inside keyword research we use AI for this There are a lot of tools you can use The tools you are using right now Keywords As for research it has been completed, u suggest HRES is done, all of them have also got their share There is AI inside it, it has been updated That is, if it is installed in it then Use AI in the ventures you are researching It is happening but if you need a different Need a separate tool for AI keywords This is a tool for research, AOD AI You can use AI for many things in this You can use keyword research among these Here is a short description for you ok you have to put short description If you enter this, then this will be the keyword which you will research He will do it by finding good keywords It will give yes but their volume competition You will have to check so that which one do you get Use keywords inside your website You can understand that now as I have said here A little something related to your website Description is taken and generated I clicked on the keywords and I saw Here is how it extracts keywords But I have made a small description I have written a post related to my website that This is my website and I am grateful for it If you need keywords then let’s see how If you extract keywords then do keyword research for that u can suggest some hres for that together You have to learn practically with us and Not Just Keyword Research Complete SEO If If you want to learn with us Link to a form in the description box You can fill the form given below You can avail our two days free demo How to use our Live Practical Badges You can also use Chat GPT for keyword research. you can use it here I am a very A simple promotion is being designed for you hmm you can also use as it is or promote are by customizing according to your needs or You can also use Chat GPT as per your convenience. so now let’s say this is one of my The page for the full stack developer course is here we are talking okay so what am I here I am giving a small description here I am copying it from ok chat on gpt I’m going to go and paste this description I did it here and now I’m here I am putting up a promotion so I have put a big It is just a simple thing, just put a command here that first I put the description and I have told you to use the description to Understand about my page and generate some Long Tail Commercial A Transactional Keywords ok by pressing this I have put here If you press enter then you can see it here chat gpt there are many things for me which are Long Tail Commercial & Transactions It will remove the keywords and you will see it here Maybe some of these keywords appear here Now if you want to reduce their length a little then you you can give it the command again or if Which of these do you think you will like? If you have to choose someone then you should choose definitely. You can, but keep in mind their volume and You must check the competition, rest of it Besides what I told you I would suggest you some more HRF keywordtool.io Let me tell you in advance that AI content Works as an aid in writing That is, it works like a help Assistencia If I shared my expertise with him If I have done it then I can make it better with AI i.e. i can put my own words I am in a better way if someone assumes that I If you have shared any thought of yours then please share it with others I can show better there Yes, AI can be used for these things But if you say exactly one thing, right? Raw You just have to do marketing and you will get thousands of rupees There are millions of articles to be written on a topic So there are various AI tools today which you can use such as these There’s a new tool that I just recently I have used it as if it was a tool Well there are a lot of tools out there, all of them are fine I can’t talk in this video but this is a tool that is used to You can use this by using content which you can generate different for platforms so here I am This is the tool after I logged in I have a chat like this here in GPT If it happens, the chat option will come up I am writing here Write an Article on ok scope of full stack web development in india thik hai and promote WS Cube Tex Full Stake to Developer online okay so here I have this like We normally write the chart on GBT Exactly the way we have written it, so you You can see a title here. But it has been generated now look here that They haven’t done anything like this here either added tags take the first step Towards Becoming a Proficient Fruit Stake Developer by Inrolling W Captain Now Here when I assume the content is like I am doing marketing by link building So here I am, whatever I have is mine I can put an external link i.e. the Inrolling etc on top of the website There is information related to this course I can post a link to it here or on the web I can post a link to the form, see here But also it is used like this many times been done now here’s a thing again I am telling you again on my website As professional and expert as possible You must use only return content Yes If you need a lot of money for link building etc. Link building etc. in large amount You have to do it, you will benefit a lot from it You are not going to get it but you can do it like this You can use these things but in your website You have to post very high quality content Now, whether you write it with AI or not Get it written by an expert or a mix of both Do it with the AI that is inside SO Can also be used for link building There are several tools that you can Provides link building opportunities That means they will not build that link for you. but they will tell you that Where is the scope where you can link you can build okay so like this There is a tool called pb.com it will give you a link The building which provides services Apart from that, this is also a tool that is Sorry but that’s the thing about these tools that all these are paid tools and they are quite It can be expensive so in that case I I am going to tell you a little hack that u You have to go to suggest and here I am I am not talking about any paid version Simply we are logging in here now After logging in, click on the left button here. On the hand side you will see the option of back links If you go to then by overviewing the back links you will you get the option, okay so here you can the website of the competitor or its If you enter the URL then that competition will Where are the backlinks and how many backlinks have you created? You will get to know them like for Example: Assume a W S Cube Tech Yours Its not a competitive site but your Compton If you want to get a website then I have bought this website I searched here and it appeared here You can see that a lot of you You will find the websites here But this particular URL or page The link which is there is so out of these By opening the sites, their domain is After checking the authority etc. you can click on the link here You can see the building, it is a small This is a hack that you can try otherwise if You are ready to pay so many links You will find building tools that can be used quickly With that we will be able to build links for you The next thing we need is AI in SO you can use it and that is my favorite that is report generation now you know that When we do SEO for any client if yes then pay them monthly or once in 15 days or We have to report to them once in three months. have to send what is in their website If there is progress then prepare those reports Mention keyword rankings etc. We can use tools to do this which are AI generator tools such as One such website is sc.com, here you will find If you enter the URL of your website, it will A report is ready for you here he will do it but again here also he is the same There is a little limitation for this that Mostly I mean the better versions of these all those are trees here like add project i am doing here ok here we give the name like here But our URL will come by copy pasting I am entering and simply I logged in So far I have done anything and no one You have not done any activity by sending your email which you have to verify first now here you You can see what this analysis does for you. Look, there are many options available for Crolim You will find related reports here You will get an overview of issue related content Related Page Speed Links Images Up Time How are you with your service as well? These people are performing all these This report will be generated and you will find it here you will get it, you can download it and You can share it as per your wish too make the changes and if you have any If there is any report of your performance then You can send it to him by putting it in chat GPT. You can also do this to your client if You want to send someone a message that your website How is Chat GPT performing? But you can also get a summary of the report Well, there are a lot of such things In which you can do SO using AI But all these things will help you in a better way You will understand this only when you understand all these things If you do it practically then our SEO There are live batches on various topics Even when we talk about AI, that thing How can you do this practically with the help of AI? If we can understand all these things then If you want to join our SEO live Practical batch in description box You will get a link to a form, fill it out And attend our two days free demo So that’s it in this video, thank you so much If you want to become an expert and Practical Digital Marketing with us If you want to learn then W Cube Tech is the best choice for you Provides digital marketing Live training batches that you take You will find industry professionals here There are live classes with recording of the same You will work together in real time on projects and case studies of the same side by side quiz and text as well Free domain name to practice with Hosting and not only this Get Placement Assistant in Form of Resume building as well as interviews Preparation if you want to join So in the description box you will see the form You will get the link, fill out that form and Our team will contact you and you can call on these Numbers Now that we have SO on our website if we have taken it then now it is our turn We track the results and examine them And if you analyze them then your in SO Use your website to track results to track the performance of now what is a web master Every search engine has a web master Web master means a tool which that the data of your website on that search engine It is useful to see that any search today Whether the engine is Where am I getting any issue, how can I update my website Which keywords are visible on my web Pages are showing on which day I got that search How much traffic is the engine getting? We can see things through that web master Now every search engine has a different web address If there is a master then There is google3 but right now we will talk about is his googleupdate.exe li So whatever your property is here If someone is busy then he/she will come on start now As soon as I click it will look like this If any of my properties is already attached So in this way I will get the tab if someone also its not my property first time I If I click on google3 then it will look like this You will see a window, ok then login From whichever mail id I sent the order It has been done by default, this will remain but You can also change your mail ID The interface will look something like this: these two options Yes, it will look like this if you have already Property Someone has added the property Meaning, the website has been added and you have no I want to add another property i.e. second If you want to add a website then you can do this here The section is visible on the left, click on it will play the ad property here now Basically what it is saying is that whoever Property or any website you add You want to do this thing, you are its owner How will you prove it? To prove this thing We have two ways, first is domain name By using which we have DNS We will have to do the verification from wherever You have got your hosting etc. from there But you will have to apply this second Option URL prefix means you can directly put your url and use it By doing this you can verify your property Now you can do any of these use the method but your point is The goal is that we verify our website are doing need to add If you have provided google3 then this will be directly available to you The property will be visible but if it is not there then In this way, you will have to verify the ownership. Now when we have entered the URL it will tell us There are five ways in which you can retain your ownership to verify the ownership means that I am saying that I I am the owner of this website I am the right owner so I want to give this website google-my If you click on this tab then this look you can download it from here ATML file and you can use it in your website Go to the file manager of your website you can go there and upload it okay first The second option is HTML tag What is in HTML tag that it gives you a A simple one line tag is being received for this You can copy this line and post it on your website You need to paste this in the header section of the okay this is a meta tag this is for your What to do in the head section of the website Remember to paste it, now just assume that If I am using a WordPress website then I go to the theme file editor and there I go to I can upload it to you or if you have one is there any plugin in which you can add tags like HF CM i.e. header footer code Manager you can install coded website from it You can give it to your developer in Or else it is a very simple tag You can see this line in the head of your website you will go to the section and put the things if you You have to learn practically with us that this Our website is how to setup it go or this is your website it is for me If you want to demonstrate it practically then For this you will have to join our Live SEO Batch for which two days free demo Classes you can take Description You will find a link to a form in the box. Fill out the form and call us along with this, our it will be verified or what we have just said I talked about DNS and you felt that too You can, but this is the easiest way Because of HTML tags, a single line There is a tag and we put it on our website Now after doing this, when you verify You will click on it after applying the meaning After applying you will come back to this tap If you click on verify then if that tag is correct It seems that you are really the owner of this website So it won’t come here like this Ownership verified will go green here It will come and if you click OK then you will see this sort of like a dashboard for your website which is it will start to look like this but because I just did this I did not put it, which means I did not tag it I have installed it now, that’s why it is my ownership It has not been verified yes if I assume I am the owner of a website and I need someone to You have to give access, for example, let’s say your client He already has a website By putting it you can get yourself access to whatever is there Or you can give access to someone else Now when I have access to any website It will come to me in a way that The website is like this to me Remember it will be visible even if it is google.com At the same time, if your website It can track only when there is sufficient traffic If you assume your website is completely It’s new, no one is going right now On your website, you need some specific data you won’t see it ok so now understand here let’s take what you get here different The options are given here whether it is related to crawl or to me Summary of all the traffic that has come you will find it here okay the second one which is ours The data is here, it is about performance Data performance of my website Remember how the performance has been The data we see here is the data It may have come from some other search engine If you want to check everything then google2 and only from google2 so this section is mine It is useful for you here you can do multiple date You can check it wisely from the web Data from Images Data from Videos Data News data from this every kind of data that you have You can see it from here as well as here Queries on Queries means which keyword Which of your pages is ranking above that? Here you will see your pages Which ones are ranking from which pages? How much traffic are you getting which Which devices are the traffic coming from? Traffic is coming from Search Appearance Are you doing any different show or not? How much traffic are you getting on which date You are getting this data in such detail You can find this data here You can also export a report from inside okay after that here next There is an option for URL inspection if your The website has a specific URL You can inspect it here. Can you tell me that the URL is I did google2 and clicked enter and saw this Like if I put the url then say here It is saying that the URL is not on he is still The site has a bit of a sand box effect keeps google-maps-react Look here, it is written like this Interview Question D Now whatever site you have visited put a map like let’s say I have cy map dot If ML is applied then I will write SIMD and I will submit okay submit when we If you do it here then there are as many pages From that it will fetch all these pages In addition to what we have taken here For example, let’s say you have a product sitemap. If it is installed then whatever is its name, it is the name of the file No, you have to write that here and whatever This is its extension, put that and submit this this is how you have to do it, once you have done it Later your site map will be here Your website can be accessed by reading google2 maps a crawl will do the next thing is removal if
Suppose there is a page don’t derank it because of that page You can get many such pages removed. Google’s Yes Core Web Wattles means your LCP F ID IP CLS how all this Which page on your website has how much You are affecting the user How is your experience with all these things Here Samra is available but Remember, you will get this data only when A considerate traffic to your website It will be 100, 200, 300, 400 as long as the traffic This data will not appear on your website until then you won’t see it okay other than that corve Itel also has a separate section here How is it on mobile How is it on desktop From here you can see the same thing if seen by They have different solutions for the same There are also security issues, i.e. If you have a website, consider putting an Assume that some security wise issue has come up Has your website been hacked or what? So has any of your encryption ever been hacked? anything like that then you will find it here looks ok apart from that Here the settings come, inside which If you are not a verified owner then you can click here You can verify any person from can give permission [music] Your website has changed, something new If it is on domain then you can post it here yes ok same with robot.txt you You can check whether it is valid or not. you can see the crawl status, how much it is Your website has been crawled, how much? Basically you can see your crawl budget etc. ho which page is taking more time The page is getting more crawled and likes That’s it, when there’s more data here If it happens then this topic would be quite interesting goes and when we give the client what we when you send your report We get the data from here definitely From this we were able to tell that Within an area or more than one city inside i.e. in a local area if you Do you want to take your business to your The area you want to promote your business to the people of that local area About your business online If information reaches us then we do everything for it Local SEO or Local Business Promotion is now Local SEO when we do it or local business When we do promotion then inside it What all things are included in all this Things we will discuss in this video Hello let’s start the video again Everyone I am Harmeet and I welcome you all on Lay Qutec you can learn youtube4 then watch this video today in we’re going to see an overview of all of these Now look at things, sometimes it happens that There is a business which is online which is good Online business is performing well his is coming fine and his online Presence is also quite good but sometimes You must have seen something like this locally whichever area or that city or that the city or the people of that place who love that business Or if you don’t know that company then many times This happens, so if you have someone like this Business is where you provide any physical service They also give information like suppose there is a shop Someone became a photographer or salon services or any thing that you can physically shop for Or you can get it by going to the office services or products then such businesses Local promotion is necessary for many All businesses also do their business online We promote it in different cities in different countries but they refer to that area also target then in such case both One of the things we want is international SEO Whether it is national SEO or local This is how it happened, all three things can go together there is no contradiction in this ok so the first thing you do is You will do your You have your competition Competition You have to find out that in that city Who are the people in that area who Providing the same services or products Now why should I say what you are giving me because first of all we are their Let’s analyze the strategy After all where did he do his listing or where did they get more Where is the traffic coming from or where is the business coming from if we get to know about it then now the computers It is very easy to find local businesses This is a simple way, you can tell your clients Ask whoever’s business you are promoting yes you should ask him what he thinks Who is your main competitor? If a client asks you to I can’t tell, in most of the cases The client will tell you that these are my tops are competitors because if he If he has started then before that he has done analysis You might have done it, but if you assume that you don’t If I could tell you, then we would have simply We will do it and whatever service or whatever product Our client is selling it in that area If we search then whoever gets us the top Those who are seeing the results are the people whose Already online presence is very good locally like for example if any salon Let us take an example of service like I simply typed the keyword here. kia that is salo services in bhopal thik hai now when I typed it here You can see that the first website is DIAL’S I HAVE DIALED A LISTING SITES Besides that there are some other things available online The services it provides us are this we don’t want to see you can come here You can see this here, these places which is the option google-my top business which are providing online services and about a diameter of the space you are in The one that is closest and the best inside They are going to provide you services nearby I will show you but right now I am doing a rough analysis So, that’s why I’m telling you this ok besides that you can also look here Ho these are the top ones coming in The Just Die Well mostly the tops that come on Jas Dial those are trees okay so here I am I’m looking a little organic here now I’m going to tell you a trick okay By this trick you can see that whoever Is it your competition or the biggest cello Is it a service providing company or business? Which he did his marketing inside Bhopal Where has this presence been created If we want to see each other then what should I do? Like let’s say for example a this first I will analyze the second one. I am here that is beauty on duty okay So now I’m just going to say what its name is I’m typing here okay a beauty on duty in bhopal ok only i am this I’m typing and pressing enter, then you You can see two of them here, maybe If there are branches then both are coming here Now here you have to see that this business Where has it listed itself? It has happened and this way you will get the top Listing sites that are good for your business If they will help you in promotion then like now Suppose this is our business, I have If you type then see first judge dial comes He is also running his business on Judge Dial Registering and listing is completely free Yes, that is a different matter. I will call you later. will bother you by saying that you will cut our tree Get subscription etc. that’s yours I will do it later but the point is just die one option is done [music] Have to login simply with mail id and This will happen, after that it will be something like this There are sites that provide wedding services. If you provide it with you then you yourself are there you can list it you can see it Some other social media platforms are available here Sulekha look he is coming here so here You can do that yourself, i.e. make a list If you can, you can see a lot here Look at all these Indian Biju are like this If you scroll down a bit If you go here you will find many such You will find sites where you can create your own You can list your business for free, right? Okay, so this is one way to do listing sites. Now these are the listing sites to find If you get this, then after that you can List your business on particular sites Listing your plans means Mostly we talk about business information hain np means name address and place on the sites we put on those sites we Let’s list it, it’s a very easy process It is simply a guide for you for your business About it its tag line its description You have to enter all this, if you want details If you want to learn with us then read the description You will get the complete course in the box. [Appreciation] But today it’s about the phone, so I’ll look at the laptop I am looking at this but if I try to do this on the phone I search for services like this or When I search for businesses of The site is coming first, I have to open it Remember to sign in here with the same ID From which you can manage your business you do it usually so if you have listed If you take it, you will not see it like this So you will get the option of ad business in this way Here you will see that in this way you Name of your business and category of business I will put it here like I am posting my business I’ll put the name here if already if this business exists somewhere it means here If its presence is anywhere here then You will get it in the option like this You can make further requests by selecting from ho that i am the owner of this particular Business is fine, you get an option But this is when it is already your business [Appreciation] If you add it, you can see it here yes if you see any cello here if so you can post it here If not, you can type using beauty look there are many beauty parlors etc Options have come here, remember this The options are shown here You can change them later and add another You can add more than that categories but That is a matter for later, once the listing happens Then we can add multiple categories but for now there is only one here you are Enter the category and proceed with it I’m going to change its name here to something like this: okay now here’s something for you Asking basic things like your location Enter your location you want to add Is your store or office here now or not? But remember, this option comes when when in actual your office or your You have to tick yes here only if there is a store Otherwise you have to say no to this, that means many There are businesses that are currently They are in place but they have no office For example, suppose you’re a plumber or did one of them become an electrician? It is a business, they provide services But they have no office in a particular area. No, if you call them they will come to your house But when you come, these are the things that you should keep in mind Keep this in mind before listing any business listing site then it will be available to you Will ask for a description of your business The hours of the business i.e. when it is open your office is there he will ask some basic things It will ask for details, enter your phone number Now you have to verify your phone number Sometimes there are problems in verification too If she comes then for that what I have given to you I told you in the description it is complete The course is free youtube1 keeps bringing it to you Basic to Advanced Live Courses You will also see a form in the description box You will get it if you want to join Our two days free demo classes mean There is a complete batch, take demo classes for that First see how much you understand and Then if you join the batch then that is free demo If you want to attend classes then fill the form You will get the link, fill that form Please do so and our team will contact you So this is how you can list your business ok if you can manage the reviews then Also if you want to delete it, I will do it Now I will do business here Let us remove it, it is fine here. Because I just took this as an example Now when your [Appreciation] google2 it training institute like this You can also put keywords in the name but remember this many times you have to make sure that your Business is coming as I give you an example would show hmm like this see this dubs kapte ki local Listings are coming so you can see them here yes there is a call button okay so this is the call button There is such a button on your business listing site But there should be a reason for this if we assume google2time whatever offers you can provide to your business are you bringing me some account? If you are bringing a sale then please give an update about it keep posting if it is important for you If any of your products are very famous If they are services or products then they You can put their snapshots etc. there. You can make sure you have photos Put your props whether its your products be it for services or for your shop Add Office Videos that are good for your business Add reviews and the more the quantity the better The higher the reviews you will get in you will get your stars what are you talking about what are you thinking You have to pay attention to this thing too instagram2 live then whenever someone google2 There is a business named social The media plays a very important role in this Similarly, if you create a website if yes then make sure that the website For the start you can use local keywords Let’s use it, suppose I am in Bhopal Am I providing services or any other service in Bhopal? It’s my business so whatever content I have The word Bhopal in my website it should be used bhopa where my The location is there and its map is also there should be integrated with my website When you do all these things inside then Your local business will gradually become what it is There is a presence online, it will start increasing And your user will benefit more from this The base will increase and foot fall will occur at your office and The biggest thing is that when we get so much attention online If we start to see something then we is it aventurine or this office or this The service provider is genuine and fine The more presence you have online It will be good for you locally also You will get it but apart from this there are many more A lot of problems arise here too Practically when we work, many all the hurdles come too so if all these Things you can do practically with us If you want to learn then write in description box Fill the form and enroll Two days free demo of our live batches So that’s it for classes in this video see you in next video till then keep it up whenever we talk about digital learning marketing or internet marketing Inside this you mainly get two Sections 1: Organic Marketing and Second, paid marketing or what we call In this video we are talking about paid advertisements We will do paid advertising one by one We will take a brief and understand what happens after all What are these methods through which Paid advertising is done for whom and what There are many other important things that we We will discuss in this one video so let’s go Then let’s start the video hello everybody I am Harmeet and I welcome you all on W S Cube Tech Both paid and organic Now let’s take help of organic marketing Marketing may be a form of free marketing type is but it takes time it takes efforts so if suppose many times someone The products or services of the business are greatly Quickly I can reach my target audience Delivery or very quick branding I have to do it and I want it to be exactly accurate If you want results then in that case mostly Paid advertising is used Paid ads are a very good way to get new If you have a new way of reaching your audience Is it a new product or a new service or are you a new business and you’ve landed in Agistify In this, you will get the results in a very short time. I will see you today, suppose tomorrow my I want to run an offer, I have a sale tomorrow Do you want to drive or if you agree to something tomorrow But if you want leads then within 24 hours I am using paid ads to increase my I can reach my targeted audience now through paid AIDS is caused by many different means The platform goes to many markets In today’s time, every social media is platform or each search engine has its own A platform is a network of paid ads So let’s try to understand these paid ads a little bit. For this, we have divided it into five categories It is done ok, the first thing that happens is search Engine marketing as the name suggests It is happening that through the search engines Running paid ads and getting people to visit search engines I am searching something on a search engine Put your business and your product in front of them Putting your services that is search engine Marketing is mostly for this we use it, they use it Now google’s like you as an example you can see it here I have This is sales, this is mi.com, this is amazon.com It is possible that he has created these pages today But any person who creates it through paid ads mobile phone is typing here to them This is how they are able to deliver ads and you can also see it here But it is also written about sponges and sponges Meaning, to show these ads here, these by particular brands or in particular The businesses google2 ads ok let’s see another example like i searched here for Example Interior Designers in Hyderabad ok so now you can see it here I typed in a lot of keywords now. There are brands that are into interior designing Services provided in this city But here you can see this one on the top The brand is coming here but it’s not a spin That means it came here through paid ads If I assume this is the thing I want to do organic is organic means i want to do seo You have to do content marketing, blogs are visible and through that I’m here on first If I want to rank then it will take me time It took me a lot of effort to do good SEO It will be okay but if I have that much I don’t have time, new is my business If I want to reach my audience then paid ads are important A good option so here you are an example You can see this is search engine marketing So for an example, when you search for this Learn or do engine marketing If it is for your business then for this you need google’s has to learn in depth so If you want to learn live paid with us inside which you want Media Ends Organic Marketing in Many Ways that which is complete digital marketing You will be taught so you can join it You can try our two days free demo In the classes description box you will see a You will get the link to the form, fill that form Please do so and our team will contact you and you would be able to join our two days Demo classes, this is an example Search engine marketing is also Our next option would be is social media marketing which is social There are media where you can do paid advertising You may have seen it many times facebooksignup.in is running world wide also there but in india [music] that the reach is very large so it Totally depends on your target audience Where is he? We will talk about it whenever we Paid ads decide which ones to buy How much budget do you have to spend on the platform? If you want to run an ad then we will target If you focus most on the audience As many as possible in social media marketing There are social media platforms out there ads are run, apart from that our The next option is display Advertisements are displayed normally We are also Google’s advertisement let’s do it through a separate google3 60 says okay that’s a little bit Call it performance marketing or Let’s call it programmatic marketing If it becomes a part of it then the display The advertisement is that whenever you Open a website or any website If you are surfing then that website You can see the ads above, any of you When you open the blog, you can see any news If you are reading a website then whatever you find there Ads are shown, we call them Display advertisements such as for example I typed a keyword here what is open any website you can see it here Like I opened this platform here If you have done it then see these ads here But it is running here on the right side You can see here you are seeing ads here on this side you are seeing ads okay right now most of the aids are It belongs to them, meaning it belongs to this website But still let us look at one more example Like I opened a website here Is this also related to any job or exam? website is now in this website as I scroll down to the bottom I will go, you can see a lot of If I am seeing advertisement then this is you You can see it here on the right side Look at the sky scanner, these are the ads, so these AIDS is our website’s The owner is the one who is working on this website Where can you fix the add according to your needs What kind of look should it have, multiple in this too there are formats ok where to add Which side should it be on, then how many views This much money is being spent on this ad This particular website is a blog Its owner is getting just like we do in the So to youtube’s or website owners who They run display advertisements get money google3 means according to my interest or if I am the target audience then I You will see the ad if you open this website today You may find an ad as per your choice If you see it, it is completely personalized ads So the chances of conversion are increased here As soon as we go, the next option comes is video advertisement There are many such platforms which in video form which is in video form They give you the option to run ads So there is a lot of display advertising too. Options have just arrived to play the video but which is seen in popular video advertisements The options are like You can watch video ads on youtube2 Yes, you get video advertisement for this can also work in social media marketing Yes, you can run video ads on social media too You can but video advertisements mostly when we use this word youtube0 Do you think there is a target audience? that your target audience youtube1 people more or less than displayed more than or more than messages Video ads are converting more Okay, so this is also an option that we have. For this also we google3 60 you have an option which That is an advanced tool for paid ads Along with if But if you have products, they themselves Platforms such as from flipkart’s that i typed here a mobile phone under 2000000 ok now here But you can see it here, here you can see There are a lot of products visible but Some products have sponsor written on them The meaning of spins has changed with this particular brand or this particular product has been product on top to show off your to show amazon-cognito-identity-js now paid ads Whenever we learn, we get the benefit of some things One has to be careful because if we suppose Do you have a client or you are on your own? You have a business and you run paid ads for it If you want to do it then firstly you must Find out your target audience Because if you understand the target audience You understand your buyer persona it comes to your mind that my the product or service which its user who is he and what age group is he What country is it from, which language is it If he is interested then all these things are as much as possible as quickly and as best you can Only after that if you do paid ads Only then will you get the desirable results If you know your audience, you can do this can you find out which one I want to use the platform facebooksignup.in Multiple Times of Returns is what we call ROI means Return on Investment If he is investing 1 lakh then he will invest many times more He will want his profit or revenue from you That brother, if you give me that much business, agree to that 1 He gave you one lakh rupees and told you that run the paid dus you ran it and you brought him 10 or 15 leads so that he could If the total profit was Rs 50,000 then Think about it, there is no benefit in putting paid ads no if yes he gave you 1 lakh and The profit you gave him by bringing him those leads It was at least around 10 lakhs, so here But your RO came approximately 10 times If you do it then the client will give you the next time He did not hesitate in giving you ₹10 lakhs, that means he he will spend it on you again okay so all this Things we have to take care of Budget Management is very important budget waste There should not be any PPC which is your minimum should be less i.e. paper click which is yours That is at least as much as you keep, so it means But the client makes less money we have to give it along with that whenever we If you make paid ads then it is not that just We created the post and ran it for you You have to take care of a lot of things You have to take care of the language You have to take care of your buyer If I could do an ad for the fashion industry If I am making it then I will make it according to that Add me in that way according to the theme If I become a professional I would have to make it I am making it for business so I have to do that You will have to make these things according to your needs The personal touch that you need to give in ads You must keep in mind that creativity is very important It is more important when creating a campaign if You just thought that brother I have four You have to create a post and run an ad like this You don’t get conversions with catchy ads You will have to pay attention to the designing as well You will also have to pay attention to video editing You will have to pay attention to scripting as well If needed, we would learn all these things together we are with him whenever we If you run an ad on the platform then Some rules and regulations of the platform There are some policies to run ads that this kind of thing should be his Size should be there, these things should not add to you If you want to keep this length then do it It is also important to take care of things It is same with the ads that you ran the result that has come out, the data that is By using the thing that has come before you, we will In today’s time, only Instagram’s are paid ads which are services She has started giving and if I talk do I do facebook’s demo classes so i hope this is You had a basic introduction to paid ads It must be clear if you like the video Please do like and if you want paid ads then If you want then subscribe to WS Qtech youtube2 ads which are multiple platforms You will get their full courses. I will see you guys in next video then keep learning if you want to become an expert Want to be more practically digital If you want to learn marketing with us then W Cube Tech Provides You Live training batches on digital marketing which are taken by industry professionals In this you get live classes with You will be working on the recording as well More case studies on real-time projects But along with that there are quizzes and text and Also free to practice Domain and hosting and not only this You get placement assistant in Form of resume building as well as Interview preparation so if you want to join If you want then please write in description box You will get the link to the form, fill that form Do so and our team will contact you and you can call on these Numbers matter when it comes to digital marketing or to promote a business if the conversation happens online What kind of ads are there in Google? How do you set up a campaign? yes we will talk about all these things so let’s go Then let’s start the video hello everybody I am Harmeet and I welcome you all on W Kaptech Just look at YouTube’s whenever we are on digital Let’s talk about marketing in two parts in we divide it one is Organic and one is paid marketing is ok Organic marketing within which you use SEO Content Marketing Social Media is all those things in which you can No need to pay anything to the platform it is organic, you can invest your time in your By putting efforts you can grow your business or get the website done but there are others On hand when you need quick results Very targeted results are required If so, in that case we use Paid ads which we call organic marketing also says and there are many more in paid ads There are platforms that allow you to provide paid services provide out of which social media You got AIDS in which your meta AIDS linkedinsign.com Yes whenever I talk about paid ads If people also see ads on google2 then If I talk about running ads google’s is more preferable but it is It’s not that social media ads don’t work We will talk about that further in the videos So google’s why it is very popular and paid when it comes to aids It’s as easy as it sounds, Google’s It is not that easy, inside you Variety of ad formats Variety of ad If you get campus then in such a case the right campaign Which one is for you in that campaign too Which type of ad format is best for you We will have to do all these things many times It has to be understood in a technical way and This is where your brand growth happens and your You can easily manage the budget, let us now Let’s setup Google’s campaign a little Let us understand what its form is what is it and let’s talk about different As for the campaigns google.com this is our site you should go to normally you google it too You also search and whatever you get there You get the results in that if you are on top If you want to rank then for that Google’s Search Ads is a very good Let’s see an example of this campaign For example, let’s say I type in a keyword right now. like I typed it here interior designers hyderabad ok it is a Commercial Keywords Interiors for Me Designers needed in Hyderabad right now If you see, I get this result from here it begins to appear googleapis.com you can see it here This is the result but this result here There are high chances that you are coming on top Let me click on these and this one here The main result which is coming on top is The reason is that they ran paid ads i.e. search ads It has happened, you can see it here on Spondor It is being written that okay so this is about search ads one is the other is display ads now which Display aids are your visuals There are ads here, the user does not search he is doing it rather you go in front of him and place an ad like let’s say if you’re surfing yes you are on some website okay you are on some website Are you using the app? Are you online? You are seeing ads here and there its format is like that of an image is in the form or there is a thumbnail of Like there is some show going on there, so that Display ads are display ads Your The format of gmail-id is Shopping Ads Now suppose you have a You have an e-commerce website and you have many all are products you can buy those products If you want to bring it to the top then You can also use shopping ads in case yes let’s see an example of this like I did Type here online bed in india Now you can see here when I did this If you type this you can see it here You can see this in the product form It is written Spondylosis which means it is for AIDS These products have come on top through here I am seeing ads in the form This is one example of shopping ad if If you want to generate sales then for that Next is a very good option Ads are video format ads now Most of the ads that are played are videos he is If there is youtube3 then video ads are available in today’s time It is very popular because it Engagement is driving quite well The CTR or RO we are getting from this I am getting more from video ads hai then they are very crucial and important Now a days along with that some of our apps AIDS also exists, that is, suppose you have someone The app is launched If you are creating an account then you have to click Start Now You have to click on it and setup the account You will have to do this to set up your account You only need your one g mail01 It has a time period so let’s go now We will click on start now and google2 will now take care of small things I’m signing up so here’s my Sign in with your mail id done here and it is telling us here that our Make the first campaign, for now I will do that I am skipping once so that’s what I will tell you I can show you its interface here Your account settings are telling you Country name, your time zone and currency It will happen automatically but if you want to change it you can do it from here now Here you will get details about yourself and You need to add your payment here When you create an account on Google, a This is the time to add your payment It says you can use credit/debit card through net All three ways are banking to bank transfer You can add your payment here. You can but don’t worry until you spend it Till then you will do some money from here on AIDS it won’t be cut but yes this is a condition that You’ll need to make it in advance, but for now so what am I doing right now we Campaigns generate OK payment If we don’t talk right now then for now I You can see here that this is the first option there was an option here create an account without a campaign so I go to this I am clicking and continuing I am waiting, what will happen now, create my account It’s done okay so now here’s my The account will be created, you can see it now Ho create your first campaign here now let’s see a little bit here basic we are understanding one by the way if You have to advance by the way if you complete Ed taught me and this is what google’s if you Practically with us in an advanced manner Want to learn over live campus and Want to become an expert google2t live training batches for you brings you two for that Free demo classes of days then description You will find a link to a form in the box. Fill out that form and our team will contact you will contact you and enroll you in Our Two Days Free Demo Classes One Time Demo Definitely take the classes and then you can So let us decide here first of all We will add some of our business information or it means basic things are there in it you can name it anything, like me Here I am naming it Dubs Cube Tech ok now here you can start your website url your business phone number if your app If there is a download page, you can post it. I’m here right now from Let’s so I w I am putting the main URL of Scoop Tech yes but don’t worry it is not like that if I If I return then you will visit me on this page I will meet you later, you will ask me about it You can enter your business phone number here You can post it now, it is under review your url is now saying that if There are google2 or we can go to websites We want to reach, we want to click After doing this the user should go to our website or Then we want there to be a call button And the user can call us or we can there is an app installing button By clicking on that the user can install the app. do it or our youtube2 action means what do you want to do If you are a user then you can add the account here By doing this it will become a little easier for you in the future okay now this is telling you that whatever you You are running a campaign, after all that is its main motive What is it like I told you a lot of There can be motives so let’s take it here An example of I want to get more website Sales and leads means to me sales on the website And you need more leads whether your e-commerce Both are website and business website You can use it like this You can also create your personal landing page here You can apply it on estatify Which are other platforms like I’ll check which URL this is. It has automatically opened the contact page have you detected it, okay or else tell me this taking you to the appointment page Do I need to go or fill out an information form? do I have to fill a web form or something If you want to get a quotation then you can find all these things in You can do it if you want sales There are other things for that too here You have to complete a purchase Do you want to initiate checkout or delete the items? You have to add all these options to your cart You get it like for example Let me take this contact example If I want to get in touch I would like to I hope that any user who clicks on my ad He is the contact of this W Cube Tech After going to this page we will click on next page If you click then your turn comes here Normally for this you have to do ad writing. Copywriting skills are very good there should be, meaning you should know which ones Choose the words that drive the audience will catch the audience right now By default it has saved everything from here Here it has given the home page, right? what have you done directly some words that yes I have made my choice ok but I don’t want them I can totally change this according to my needs They are totally changeable, each and every word I I can change it so you can see this headline one headline two headline three and this it will look something like this okay you can see this you can see the ad preview is coming here and This is saying that brother we are doing this in multiple ways we will run this you can see this means this Shuffling will keep happening, right? See it here These ads are shuffling, this means The headlines are also shuffling and If you want to post a headline, you can do so. Along with that the description is coming here Now it automatically fetches the description The meta data that is captured on my home page it is provided if there is any internal page or I would provide some other landing page So in that too he does the same thing but again You can change all these things now. How to write what is the best way to do it For this you will have to learn advanced google2 that is as much a video as possible So that you can know the basics of it do you want show a call button after that that the call all button is visible in your ad, if yes then You need to enter your number here okay number here if you don’t want this you Do you want us or not, just click If you want you can remove it, that is Completely your choice is fine but no providing that the contact Chances increase instead of visiting A website user is more comfortable It’s ok to call next time we’ll go Now here it is asking that you can create images If you want to add any ad then Have you made it or do you want to make something creative? did you make that post for your ad? Now see, this is an amazing thing that the url you have provided This is something which automatically takes photos you can see these if you have taken them If you want you can use it, otherwise you Create your own ad copy and upload it you can now see it here But you can see it like this It will look like you have to use landscape or do we have to use square normally now What do we do to save the ad that we have made? We make them in such a way that they Looks good in landscape and is square If I look okay, then let’s say I did this one An example is taken of the Freedom Festival Sale okay and here we’re going to use this now Here you can see the minimum size that should be for any kind of image you use You are saying in your ad that should be 600 ba 314 pixels Exact double of the recommendation i.e. 1200 ba 628 pixels and the maximum size is It is written here 4096 by 4096 pixels that is, the square size is fine so we have both It has been used here, done, let’s do it now look here google2 is 1080 which is the normal story size if it happens then when you put it in it then If he is running ads on web stories then there but if he uses that image then that is very smart off You have to select those terms which The terms you want to rank for But don’t worry it is not only these people Above the keywords Google has 2 keywords, you can choose them here Now here is what you need to do, take some help can you it is found that the terms are found in it Wherever you are lagging or you are You can check it by doing Compton analysis. which are those a key words where My competition is bringing high traffic So when we google all these things When we learn practically then we are definitely in If we take care of all the things then keyword Research yes definitely for google’s too like we do in SO and google’s own tool that is Here it is telling you which area you are in I need to cover it okay just look here Two options are coming, first is advertise Specific Zip Codes Cities and Regions You can give specific reasons here and You can run your ad there, brother If any audience is searching from here then My ad should be visible there Or you can advertise near an address okay that means you put the address here The ad will run on the address that is around If someone searches something from that area or location if he is doing it then you can add it there It will be shown here you can set the radius of your You can select for this which you are a local If you are marketing your business or If you are marketing an area It is very useful for us there. so in that case so in that case we Choose the advertised near you address otherwise if you need a large scale But if you want to run an ad then you can click on Cities link from here etc you can run or a country you can select ok or else if You think your product is Search anywhere in the world and you will find it there It should be visible to you also in multiple countries you can select here so like i Let me select something here, see The location is also showing you on Next Click here, now it is the turn of the budget Now look at the basic google2 7 341 872 this much daily average you keep this google3 41 if you spend then it will be 390 which Is Let us assume that approximately 0 is the add You will get clicks now it will go up and down remains if you want more then well and good okay and if you don’t like any of these If you want to select then you can also choose your own budget you can now here’s the fun part that you are the minimum budget which he is telling me He is saying ₹1 means ₹1 per day I own What is the budget of your competitor? If it does, then he is telling us here too. So that you get the idea that your Competitors on an average that are relevant to you How much are the competitors spending? ok so this is telling us that brother You can earn at least Rs 1200 per day put a budget okay so whatever you put your budget here I will select it like I have a budget of 500 I will decide here, next time we will do it You will click and it will show you your ad I am giving you an idea of what you have done here. you can see multiple options available for you what is this giving we will move on to the next one now And here we have to add our payment Details and when we schedule our ads When do you want to start? We have to select all these things After doing this, your ad will run and Not just the ad will run but you will also be able to run that ad You will also start seeing the data of how many How many impressions are getting clicks? How much budget is there in that Investment is happening and you can pause that ad you can resume you can close it yes if you can delete all these You have flexible options like dv 360 campaign 360 it is very If we need help from Google then In this video, we have explained the basic method Learned a little about running a campaign on google2 If you want to understand in detail He is an expert on google2 I have made videos so you can learn from them Along with that if you are live with us If you want to learn then know what to do You will find the form in the description box Fill it and enroll us to Hope this came in the demo classes of days The video was useful for you if the video If you liked it then please like and kiss Comment what type of videos you want to see Do tell us in the section, see you next till then keep watching the video Learning Hello everyone I am Harmeet and today in this In this video, we are going to talk about Meta Whenever we talk about AIDS, paid online of marketing or in organic digital If we talk about marketing then we definitely call Meta Ads it is considered by the way we have google’s is also an option but whenever it comes to is it passive marketing or else I If I talk about push marketing then They are dis to you According to the user according to your data your product services business or your There is an ad that delivers to him but if you know the correct way to do this you know how to crack it The Meta AIDS Algorithm at the same time You know your target audience and you You also know who your target audience is facebooksignup.in are the most understandable First of all, what is meta AIDS, exactly? So as you know that facebooksignup.in Manager was our tool, using which We facebook’s launched where you facebooksignup.in It is a centralized system where you You can post your post on facebooksignup.in That means you can also do content management Yes, you can manage your inboxes simultaneously. You can manage the comments together yes you can make different headsets and you can see their data You can analyze and manage it And this meta business suit is of this only By using you facebooksignup.in is used, see how So many innovative in multiple ways You can solve multiple objectives using these methods For your business objectives you You can use meta ads but mostly Who Your ads reach relevant audiences and get them to click or click on the call to action Leads to your business by following or You get sales and along with that you can also buy your On your posts or your videos can get views like you know that facebooksignup.in Mostly it is used commercially It is used in which we talk about sales let’s do or talk about leads Talking about e-commerce promotion Basically, here we are going to talk about Like in google’s we get many types of Options for creating ads are displayed Search Ads Shopping Ads and Many Others do we have the same facebooksignup.in users who are your audience The form of images in its feed Your ads in the form of videos or in text also seen with cruiser aids which That Is it coming or is there any Independence Day sale The products that are inside it are ours Those which are on sale have the highest discounts You can advertise there as a collection You can you on instagram2 mrathi.com Now let’s talk a little bit here. Now here is the budget facebooksignup.in to Talking about google2, here we have You get two options, in this we can also choose daily budget You can define yourself and follow that You can also define lifetime budget along with it that overall we are focusing on this campaign or ad set But how much will we spend or we will do this daily But you decide how much you will spend Now here is a feature that you can found in meta aids and what we call Campaign budget optimization is what is called nowadays It is called advantage campaign budget i.e. Your ad or your campaign You can create multiple ad sets in it and According to their performance according to to the real time data that budget is Customization will keep happening, changes will keep happening and Whatever budget you fix for the entire campaign She is not even on those ad sets but Distributor depends in different ways Which of those ad sets is best If he is performing then there are many things in it It has become automatic, which means you can do every the need to observe the headset too much or all the efforts to pause it and resume it Things that do not need to be done as activities Meta Ads is doing this for you now How do you do all the things practically You need to visit facebooksignup.in If you live with us practically With our mentors and trainers If you are with an industry specialist facebook’s demo of our live batches Fill out the form quickly and our team If she contacts you, we will talk of advantage campaign budget but it is not that we don’t set budgets for different headsets We can also set it according to our needs Yes, but you get this advanced option. In which you made a campaign with headsets and multiple headsets you have Based on their performance in them, real What is your budget based on time data Distributors take minimum budget unlike google’s Need to run a campaign for engagement So 59 USD should be your minimum budget And your campaign needs at least to days The same thing will work if you want to generate leads. Is your website for your business? For calls, there is a minimum budget of $70 This campaign will have to be run for another 7 days If you want to get traffic to your website If you want to run a campaign for this then it will cost $32 You have a minimum cam budget and at least a sense This will also have to be run for app promotion If you want to run a campaign then I am talking about days with a minimum budget That is $54 yours this is so you divided by By saving you can calculate the minimum budget per day Yes, if you want to raise awareness, About the brand, let’s say you have an image I want to run an ad I want to run a video ad In which you only promote your brand Are you promoting your product? You are doing it, there is no option of leads etc. In that, your minimum amount is $7 in USD. Your minimum budget will be $77 And it will have to run for several days in sales If you need to generate e-commerce way People visit the website for the site and see that ad Click here to visit the website and make some purchases If you want to run such an ad then So the minimum budget you have is $24 This is a minimum budget option for us. It is available By logging in from facebooksignup.in facebooksignup.in You have to give the name here or you you can give your brand name, it’s ok I’m writing the name here okay now this I am asking about the options because which I You will not get this option when your page it is made up, he will straight away ask you which one Running from page if there are multiple pages then it will ask you if you Versus your brand message and engagement Do you want it like I lead I am selecting here and click on next We click and now it says Because it is your first aid, we are there for you You can do some recommended settings if you want you can go to this okay then You can change it but I am not using manual here I am setting it up, I will go to create campaign So guy, please put our campaign name here. Now you can enter the campaign name and click on the same You can also create a template as well So this is the campaign that we are creating right now We can also use this as a template and if there are any Agistify in the same way as a template If you can use it then whatever was previously added here etc we have kept it running so they are here templates are coming okay so like this Template which is again an advanced topic So now we have the basics here Now you understand that the next thing is coming here There is a special ad category, now see some such ads There are categories which are called special ad categories It is said and for that it means that you It has to be mentioned here that Got a credit card or some employment That means you are doing some job related office Housing related i.e. real estate related Social issues are the main focus of election campaign If they are related to politics then we will tell them Let’s say special ad category is okay then basically all those things are somewhere You can also do anything to scam any user So these are some ad categories that can be run If so, we will call them Special D category They say, if we assume there is such an ad category if yes then you will mention it here, okay This list is given below, if any of these If there is something then you will have to say yes here okay and if there’s none of these like We are not running any of these ads right now. are credit card loan related or dept recovery is not running anything like that ok so i said no to this next Then we will go to this about employment so now whichever of these you like It is related, you can do it here now here But remember our service is Out of these, you can make a call in this category That is a professional certification program okay so this can fit inside it so now Here you can take your call that in these which one do you need to set so here I am going to tell you But I am setting it up, if it is housing related then no we do it in everything else because it’s ours If it goes then we say no, then it is ours Brother, you come under an employment related category So we have just declared the category Now there is only one thing here, that all this when If you run an ad If there is something then it just reviews it, okay This is done, we have selected the country here. It has been done, now after this comes the campaign Now you will see the details in campaign details So this is the first question being asked here. Buying type: There are two options here, auction And reservation means auction Bidding happens when you place your ad here Bidding strategy used to run i.e. the price which your competitors are charging they have it set up and you can see it here click or you can say on view which You will set the price if your price If there are more then your ad will show there That means here we are talking about competition between ads. If we are talking about it then we call it auction Second is reservation, here you Within the fixed price, as I have fixed it gave me that click on the $ to me We have to keep the price, we don’t have more money than this should go okay and anything under $1 You will get the best ad response Okay, so in that case we choose reservation Now the auction that is used is its that it’s flexible okay Sometimes it may be less, meaning you can get it in less money also. you can get good views sometime it’s ok If your CPC becomes very low then you There is a benefit but the disadvantage is that In this unexpected leads to you or else If I get a response then I will post here once I am selecting a reservation after this Now we can change it here First, I had selected the goals for it According to this it is coming then I have awareness There is no spread, you can do engagement also Like calls etc need to be made contact etc you need to get it done ok on video If you want to get views, you want to get messages I am creating awareness for A here Now the name of the headset is coming here, so that You can see according to your own accord, remember Give each headset a unique name so that You can easily manage them and here Performance Goal What’s Our Maximize Reach of our ads Our ad is Maximize ads reach most people Apart from recall lift, this is the second option this is saying that such people should not be yours Ad will be shown who are most like to recall Your ad means those who remember your ad are fine Now you have two options, either just It should be delivered to maximum people, whether they see remember don’t keep it but here It’s a little bit that you bet a little bit here But you can take it but right now I have to take maximum reach off I am doing ads only for the starter Sometimes they want to send ads to many people It may happen to you too at times that you saw an ad and you got that three or If I see the same ad four or five times then it Set the frequency that is advertised If possible then there are two options here: Target or then cap okay now here comes one The average number is basically one which is maximum number that we have given a maximum number that Every week a person gets this much Ads should not be repeated like these two I did it three times I give you that three times in a week This ad should not be visible to any one person much I mean a person should have a week I will see this ad thrice and more than that it shouldn’t be okay other than that Start date is coming here, time etc. You can set the end date is coming here but you can also set the time ok We can do the scheduling whenever you need it You can do whatever you want to do in future You can select your audience here See I want to target okay so like the age of I If I do the minimum and maximum then I feel like For ages ranging from 18 to 35 I want to drive it a bit 17 I will do it, okay, okay, I have done all this. We do the languages here, so Tax in languages like Hindi and English Let me give you ok detailed targeting here Meaning whatever interest etc. has happened in such places assume that you have to do things like If someone is interested in digital marketing ok digital marketing is done Even suggestions are coming here that these include If someone is selecting this then this is something Suggestions are coming so you can see this as well Like I select from this and You can do this according to your interest Select them and their size should also be even Here you can see how much That is a big audience and apart from that you are narrow If you want to down, you can do more than one Add your interest here can you see now here I have given these I have put in interest, I am telling you these two Interests should match and apart from that I am adding another interest, that too match It should be like so what happened to him Your audience will become too narrow and Your targeting will be good and the more The more you put options in interest The better your targeting will be You have to see this along with that if you You need to create a custom audience, for example, if You have an audience from some other source such as through your website Through any of your offline activities i.e. any data that you are maintaining or Are you maintaining any book in which their Are there any apps with numbers etc. written on them? The activity is done, okay, then from there also you can You can create your own customized audience Custom Audience is a very important section it happens it happens yes now i am selecting the image here yes now you have the option here Manual Placement and Advantage Plus Placement Now Advantage You Placement If you select it, then it will be as per your budget Best according to your audience The placement is set here. In manual placement you can You can set it according to which device Where is your show, this ad will be there for you You can do it as per your convenience for now Here is the Advantage Plus Placement I am selecting it here okay now you You can see it here on the right hand side An estimator budget is coming here Rs 5000 He is telling me the budget is around Reach give it to me this is telling me that brother at least You Reach 225,000+ audience This is the size from which you get this much reach The cost will be per mile i.e. you will get Rs 1000 per mile Ad impressions will appear on them approximately This much cost will be there depending on the frequency The person will reach approximately 1.96 It says something like this bro As your budget increases, Your reach will increase with this one giving you an idea, we are reducing this budget here We can also try to see that if we assume that I I keep a budget of Rs 2000, now remember this is the overall budget Now notice one thing here that Here my minimum budget is this much Now if I assume this budget is reduced Well I told you to do it that the budget is a limitation but so it’s not much but why are you coming here Because here I have selected reservation I have made a reservation, if I do not select I am doing this and if I select the normal option If I am doing this then I set the budget according to my needs I can but because I’ve read here I have set up a reservation, that’s why I am here I want to target minimum 2 lakh people If you need it, remember this one thing whenever If our buying type is reservation then Here we have the condition that We have at least 2 lakh people I’ll have to budget for it now, I’ll bring it back If I go and change it and go to my ad set When I go back I will do my daily workout here I can set the budget, okay so this you can see here now if I daily Let’s raise the budget to ₹50,000,000 ok and estimate daily results which I get you will find out okay so this is one thing Now here we have clicked on Next. done and then click on next After doing this we placed the ad creative here If you give, then let’s put the ad creative Then after that there are more than one of us here But you can apply it when you go on stories also You are posting on the browser as well If you are applying it, then definitely remember the size Keep it normally if you post a post or If you are making a crosser then it should always be square The size will normally be 1080 or 1080p Let’s keep this for normal posts only Also if you want to make a story then do it in 1080 1920 This is our size Stories So in both ways, whenever you are creative are making facebooksignup.in in style maximum You can create a landscape, a story of yours The size is done and you have a square size okay its done now let’s move on to the next one And here we are also showing you which This is how your ad will appear in primary We will add the text what will be yours okay now here’s what It will give okay, we have selected it here But you can also see that in the ad How will our ad look like? the preview is coming here right now if I Send to website now here If I want to add a destination then I will add it here But if you have a landing page Or there is already a page created, contact us If you want to send it to the page then you can add it there If you can then I will post here this web There is a development page, I am sending you this I put the url display link You can also change it where You will see this at the same time I want to add a description I want to add a headline If yes then you can do it according to your I have taken the help of AI here. He is already here, you can know it yourself you can write it in languages here Languages option is also available if you Show your posts in multiple languages If yes, then you can do tracking that too also here we can do something for this If facebooksignup.in comes then I will I will publish it here and After publishing it will take your payment from you. UPI Net will ask for your card information You can make payment here from any banking facility You can and your ad will run After this, inside this section, you will Yours How is yours inside the option too? Here you will find You will get all the details of the bid strategy, how is the budget, it is all right for him Also how much is the reach and how many impressions What is the result on cost and what is the amount It has been spent, you can see the full status here It will be visible from here you can duplicate it you can edit it, you can make changes You can also do this in the form of charts You can see your data now. remember guys facebooksignup.in you don’t want to complete Practically you have two options, first You have the option in the description box You will get a link to the form, fill it out Enroll for our two days demo classes I then go to our facebooksignup.in You must have got a basic idea that How You will work on real time projects and case studies as well as quizzes and for text as well as practice Free domain and hosting for just Rs. Not only this, you get placement Assistant in Form of Resume Building and at the same time interview preparation so if If you want to join then please tell me the description You will find the link to the form in the box. Fill out that form and our team will contact you will contact you and you can call on these Numbers If you are marketing such a business whose targeted audience is working Are you a professional or are you a part of professionals want to build a brand among or delivering your product or service If you want then Lincoln is a great choice for you This is a good option, today in this
video we will talk about going to do linkedinsign.com [music] and much more let’s start the video again Let’s say hello everyone I am Harmeet and I Welcome You All On Dubs Cutek You will find professional job seekers Whether students or working professionals You may be from any field but mostly you Here you will find professionals under whom Students, Job Owners, Employers, all these If you have such a business then like we take some examples First of all let’s talk about if you Is there any Suss based company that has such a tool? It is made for working professionals Okay, so in that case you can use that tool. or that particular Where will you market such a service? at the place where it is to be used In that case most of the people If I talk about education and Here I am talking about higher education It is as if you have done Masters in it, as if you have done MBS in it Are PhD programs done or any other Once the course certifications are done then all these for marketing of things of one’s own linkedinsign.com message there mention it will happen with that only not just this you You can also run dynamic ads now What is dynamic aids? dynamic aids There are such ads on LinkedIn where But you can get specific information about a person. By typing the characteristic there You can run ads according to your needs, suppose you A I want to run an ad for people who If you are from digital marketing field then Of course you should run ads for such people too You can work in digital marketing okay doing dynamic add for that The options available in Lincoln are quite is an effective option just like the value Look, you have to target me to let someone from a university like Delhi University If yes then I just need an ad for that person which has to be run from Delhi University He is an alumnus from Delhi University If he has studied then you can add ads for him too You can run it, you want to run an ad that MBA I want to run an ad for the one who has done it If you want you can do that too We call these dynamic ads, which You get an option on Lincoln, let’s go now. This is about commercial ads which we are talking about talking but if I talk about edge A recruiter as a job owner even linkedinsign.com When you are in an emergency Do you have to do any job hiring or else There is a post for which you need the right candidate If you are not able to find job ads then also here But it is posted just like the rest The image is available here on all platforms Ad Crosser Ads Simultaneous Video AIDS is running another interesting thing here You get to see the ad which we call These are event ads. Suppose you have a seminar. Are you conducting any webinars If you are organizing an event then you can list that as well by All the options you have are linkedinsign.com You can also run an ad for kill holder Suppose today I have made a tool or I have purchased any such service or product I am providing you with a specific If it is only for field person then that Whatever is the matched audience from the keyword i.e. the There are people who working in the field or pursuing that course If that ad can run for those who have already done it This is a good option that gives us Our audience targeting is much better it happens and here also all other aids You get options like the audience as in you can exclude and include that you get options if you have If you have your own database then you can use that as well You can run your ads as is and You can find your audience, now let’s talk Let’s do a little budgeting here Now there is no minimum budget here But [music] How much budget or for how many days do we have to send our ad which we have to set at least minimum If you can target 300 people then 300 Running ads for members is a minimum Requirement of To display the page click on or then click on profile or click on job If yours is more than your computers Your ad is there only in comparison If there will be a place then this is an option for us here we get what we call add option so now Let’s click on create an ad and Let’s see how you can make a very In a simple way, you that if any of your Now if you look here, just like I told you You will get a lot of options first of all You have to select the objective that What do you want Brand Awareness Website Visits Engagement Video Views Messaging Lead Generation Website Conversion Job Applicants, you choose what you want to do If you can then I will visit the website here making a choice hmm now let’s give the name here okay We have named it, we can name it anything if you already have a group You can select your ad as well yes, I just created a new account I am not getting any option here now. Here you can see it is asking you How much is the group budget and schedule Now you have to keep whatever you have in budget here There is an option for optimization here like We facebooksignup.in different ad sets There are as many as you have added in that group Sets are made according to your needs That distributor will tell how much budget to use There should be a performance like that If it is running then AB testing is for you which becomes quite fruitful so here But I have put the start date here. Like ok you enter the start and end date Or you can enter the start date and Brother can you fix a budget for me until I consume the budget If you keep running the ad then I will give you a start date I am adding it here click on next Let’s do it now here on the right side you can see it here no one here The forecast result is coming as I I will keep changing it, it will keep changing here Now I have selected the location India. Now we have kept it a little specific If you do it then like I have said here in India Here I selected India You have selected it, select the cities also you can do it, you can also select areas Along with that you can also trade in multiple countries You can now select the target here We are talking about the audience here You can also exclude any location you have to exclude like suppose me If I want to exclude Mumbai then I will do it I can now be here in the target audience You can see here there are a lot of options First of all, if we are talking about your audience then the list If you have any, let’s say any company Is there a list or a contact list? Company list means you will get a company list will have to be provided such as Your ad will be shown, so look at this Coming here so this is an upload of a list The option is coming, you can see it here now You can give a simple view of the contact list The format is also given that the maximum file size should be 20 abs and 10000 to 3 lac Do it for better result but it is not like this Right now you can do 500, 600 also in this Everything you need to have is an email address First Name and Last Name Mobile Device Mobile Device ID You might even just have a mail address Even a pass would be fine, but here the bus The only thing you have to keep in mind is that this No one is even sure about the thing that We have the mail id of any user Using the same details, he linked-list with relevant experience or Target people with relevant fields You may have a similar option like that Here Predictive Retargeting if You have already targeted someone ad If you can show then retarget The option is third party, here option is one Now whatever audience there is, You have to set it first, now this all the things because linkedin ads itself All these things are a very big topic in How will you do it practically if you have to If you want to learn then WS Cube Tech is for you Comes with live batches of paid ads for So if you want to learn paid D Our Industry Specialists Practically with or you can do digital marketing If you want to learn live with us then In the description box you will see the form You will get the link, fill out that form and Enroll for our two days free demo If you have any class with him The audience is already created, set If yes, then you can choose it from here, no So you can put the audience treebo in which Do they work in the company Demographics is okay, like on a gender basis Or you can do it on country basis or area basis But you can do it on education basis like I want ads only for MBA holders If you want to run it then you can find those options here can job experience their job Which company do you have experience in or which field or whatever their interest is In which particular field are all these things You can add and select your audience. If you can then for now I am a company I select the company here There are many categories here like There are categories here, so I am from Education I get my degree from LETS here If you had taken it here then we would have been masters here of Master of Business Administration which It has been done, I am running an ad for it Now here you can see the target audience size this is okay and here you can see this Multiple of these fields come here if I talk to him only I am from the 30 day ad so approximately this I will spend so much and so will my impressions My CTR will be approximately this much We can believe and we will get clicks in 30 days You can expect this much and at this cost The click which we call CPC Approximately this much will come but obvious thing The actual data will be above and below this It may be good now the more you can do your The audience that this option targets here The more you refine the audience You will get the benefit as much as you want If I suppose I add some more traits Like for example a job experience also I’ll put here the job functions So let me put HR here, human. resources okay now I added here I need an MBA whose HR If it is a job function, okay, then look here now. You can see that this thing has changed here. CPC has also reduced, so the more The more you narrow down your audience The more you exclude and include, the more Which gives you better pricing and better You will get targeting, now the ad format will come here So whatever ads we discussed are there They are all coming here, we are here together Let’s take a single image like this now here This URL tracking parameters are coming So you can use that for better data collection. You can do it but placement is optional we’ll talk now look here It is saying that Let me set it here, something here I am giving this suggestion also but you should Accordingly you can start it once We have set the date here you can start and You can set the end date now by bidding here The strategy is based on maximum delivery If you want to invest that is my full budget use it and give me best views or give me clicks you can do this or You can cap the cost with this Whatever is the amount my CPC should not go Like I fixed it here $ so $4 My CPC should not go more than this You can say that I have customized The bidding has been placed here, you should have saved it There are a lot of small things in it which is very much a part of your ad makes it effective now here when you The campaign has been run, now I need an add To run my page I need access to whatever is required If yes then I will request access here I will do whatever is mine it has come from here to here in this data Now I have to launch it whenever I want I will go to Edit and Launch and click on Request By accessing this and making the payment I can I will be able to launch the ad and I will also see its analytics. So today in this video we have discussed a basic Have an overview linkedinsign.com in the description box You will get the link of the form, after filling it and Attend our two days demo classes Where you can get live paid ads If digital marketing is taught then this That is all you get in the video till then keep it up in next video Learning Hello Everyone in today’s video We’re going to talk about best practices Which you can use for ad copywriting And at the time of designing, whenever we If you run a campaign then it is very It is important that our campaign was successful And your budget is your key to the success of your campaign Audience targeting, all these things matter You do it but apart from that, whatever ad you you are creating it, designing it Copywriting What words did you use? Taking care of all these things, we You can absolutely ensure the success of the ad So that our campaign earned us more RO Now let’s talk first about giving it away Best practices for ad copywriting Meaning whenever we run an ad campaign So there are a few things that we need to take care of is the first thing before running an add that The better you understand your audience, the better The way you understand your audience The better you understand the audience’s passion You will be able to run the ad and that much is yours The campaign will be successful only if you understand the audience when we talk about digital One term too many in marketing he is popular he is buyer pasona now buyer What is Pasona is that whatever kind of to your customers or audience or users Are you targeting some of their common Now those who are characteristic Those characteristics are demographic that is, their gender is related to their place It may be related to their interest Some topics may be related to that frequency By combining these you create a dummy, a consumer. So now what we call a buyer person Lots of tools to make Bayer Pasona You can also make it manually by yourself Or you can also use some online tools You can now use it to create a buyer persona For this we have a free tool that is You can type ‘me my pass’ on hubspot.com If you do this then you will find this here a free tool ok so i build my pasona I will click on it and here you will see different Using avatars and giving them different names Apart from that, work on what is his age By doing this in a very good way you can can you create a buyer persona like this which It will help you a lot in your presentation By using this tool you can find a buyer for yourself. You can create a passona if you have details If you want to learn how to create then comment section we will tell you because we will soon I will bring you a video for that Once you understand your audience, Understanding demographic conditions and gender I understood their interest If you understand the industry then run an ad for you doing it becomes much more effective Now next let’s talk about messaging See why we run ads so that we Get a message across to your audience now The message can be anything that you Promoting your brand Promoting your product Are you promoting the service or any Is someone promoting the offer or sale? If you are promoting then whatever the message may be but it should be clear and The consignor has to put where your message ends What if you have an e-commerce website? And there you are giving up to 50 per So as soon as you read that ad, you understood it. The user should know that this is a sale ad There, if you assume that you are providing a service If yes, then after seeing that ad, the user gets 5 seconds It should be understood inside who this What services do you provide and why do you provide them are better than any other Competition And Now let us see an example of this consignor Like this is a little old ad that was S Cube Tech’s ok and this is a design You can see this, we will call it creative ok so this is full stack web development course now we are talking about here quickly if If you see, first of all I did designing If I talk then it is very good with him I am getting a clear message that full stake Web development course is discussed here What are the questions along with the course What kind of course comes to your mind? Is it live or offline or what kind of course is it Here it is visible that there are live courses ok when is it starting there The date is given, how many days are left with it This course will be of this type, it can be seen here The fee is shown here as well Also which business is doing this So the branding is written here and that as well as how it is different from the competition or Let me tell you what makes this course the best that brother practical project interview Preparation and Placement Assistant so this Writing everything in very few words This is one example mentioned in this ad of good copywriting so whatever your message is has that should be very clear and Whenever we are doing any copywriting now Whether I’m running a search ad or Look, the headline of this ad is quite clear Consignor ng at the rate 4.5 lacs means if 3 If your house is of BH then its interior is 4.5 It is starting from lakhs, okay it can happen now When customer books the order, talk to them If you do that then in that case that amount is 5 lakh 10 lakh 50 Interior will go upto lakhs but here He wrote the starting price so that is a good thing but look here He has also put a star, so it means this It is clear that he has written this, he did not He said that I can do 3rd BA in 4.5 lakh rupees. They have said they will give more than 4.5 lakh This is our starting point, I mean the minimum is this much If you feel like this then you can see this one This is an example of a good headline with that So we have taken this one more example Here you can see the premium end luxury home interiors because that’s the way they are are targeting an audience of and Also here you will see that Description is that is business identity Verified means this business is its Identity is verified, meaning it is a law Business is end to end service along with that From design to installation this is what it says we have all services from design to the selection to installation and Transparent pricing and on time Delivery is the biggest issue you live today you should understand that whenever you If you are selling a product then the user is everything else Our audience can also take it from Purchase our same product from other computers also It is possible but that is where the problem arises Mostly in interior designing The problem is there is no timely delivery Prices are available, some are quoting higher prices If the customer is quoting less then ask him at 50 places First of all it is written here that Transparent pricing is ours and on Time delivery is the thing that will make your OPC We can call them the ones who are your over the top There are powered things, what have you told them I have mentioned it in my ad copy So this is a very good example of that Also our next point that is Highlights Benefits of Features which we have There is ad copy, by not writing features on it you Write benefits now in benefits and features what is the difference let’s say feature I provide you a detailed marketing course. Now I am doing a digital marketing course There are some features of it like we will tell you about 15 This course of Modus will provide you SEO in it It will be covered under this, a paid ad will be covered Content marketing will be covered under this What happened, the features are done but the benefits are there What are the benefits mean that now the course which I am giving I told you about the feature, that’s left But I have to mention my competitive There are benefits after taking my course You will get benefits, I will tell you Brother I will give you a placement Assistance today you will join the course You should learn digital marketing Its feature today is digital marketing If you are joining a course then go digital You should learn marketing but also know the benefits and What placement are you getting? Assistance is what helps you get a job It will help you get free tools Like any SO or any digital marketing And the tools will give you a benefit getting practical projects Are you getting internship opportunity? So what are all these things, are they benefits Whenever you make a copy of the feature no you have to mention the benefits ok Features are normal things today in the interior If you are into designing then get a wardrobe made by someone Get a kitchen built but this is a normal thing right? These are the basic features of interior designing If someone gets it done then this is what they will do but you Benefits show how you are different You will do the interior design but what will you tell me? you are giving me something different then what are you giving me You have to mention benefits, not features If there is space left then add features also but We have to mention its benefits first Also the call to action is very clear Where should you want to take the audience what do you want them to do now when we add Let’s run a select few of our calls to Actions happen when you want to call the web I want to fill the form on the website want to take you to the video Want to take your portfolio to your website? do we want to go or do we have some motive If yes then mention it clearly there that Click here to register Click here to know the Budget Click Here to Know More Like You W Cube Tech Suppose now what we just said I took an example, now you can see it here yes like this here is the link in the The description is correct and the link is in the what do i put in the description click Follow this link to enroll in two days demo classes because of w s cute Two days demo with every course What will I say if he conducts classes? Register Now in Two Days Demo Classes to Your call to action should be very clear Join Now Call Now Visit Now Contact Us Whatever you want them to do Write clear there, okay now click on the link Have to follow, have to clear the call button Or you can fill out the form, it is your choice Along with that if you are making video ads Or are you creating a separate landing page If yes then make sure there is some social media there. Proof two Social proof means Testimonials Reviews from Previous If there is a customer, then what happens to him? Your credibility increases, okay, accept it. Do you have any limini which is XY Judd Company I am working or you can assume that If your work is interior designing Pictures of the houses you have already built If it is done then by posting testimonials like this We can give social proof there that The work we do is the best Also AB testing now what is AB testing try everything ab testing This is what it means try everything multiple upload images create multiple images Create Multiple Copies Multiple Ads Create sets and see what works best Today you have made three ad sets. You made copies, now look at those copies Go and see which of them I like more Which CPC is getting good response Who is getting the least number of leads? Who is giving me the most leads? and the same thing again and again if you can run it then this is called the AB Testing If you are interested in AB Testing of D If you want a detailed video on the campus then Tell us in the comment section because a video It is not possible to cover everything in So you can comment and we will take a look at it If you bring an individual video then we will do this Along with this, we talked about ad copywriting The basic things related to designing are which I think a graphic designer will tell you can you tell me in a better way or else if you Creating an ad copy of the image by yourself Making a creative ad in the form To run it you can find many online Graphic designing tools are their help you can take help like you can take help Kanva, an online graphic It is a designing tool and if you want to complete Canva If you want to learn then please read the description box You will find the link to the video in You can learn Canva in detail by watching the video If you can, whenever we are making the design So in design we have to make sure that whatever images we are using whatever we All those high icons are being used We should take care of colours which are of quality It is very important for our brand Having colours and fonts representing If you are talking about fots then fots Showing the visibility and readability of it is very important and specially the Important words like this is an example See what is important here web Development Web Development Course is the Most important so you can see that thing is highlighted and if I were to Minimizes it completely with lets even then you will see that what is here The readability is not decreasing regardless she is the smallest of anything if I If I see any letter, I can read it easily If you are feeling like doing this then this is one example of a good design along with that if the colours If you see, our brand is represented I am not using too many colors two are our primary colours one is yellow one is blue rest which are white and Black is common so this is one of ours The perfect example is a well copyrighted use the image as well as when you design you are creating you have to make sure that Those are your designs, those are mobile Friendly Edge Well Edge Desktop Friendly Now many times we make mistakes like this that we are only and only for one format They make images or videos inside but this is wrong Your approach is in the story format Portrait in landscape format Images in all three formats should be made so that different Devices should not be blurred irrespective of size If you don’t know then you should pay attention to these things If you keep it then your ad copy will be made design wise absolutely perfect so these are some things that you take care now let’s talk There are some tools with the help of which you can can do good copywriting okay There are some AI tools but again, you can create your own You definitely need to put your mind to it, it’s not like Now you have to copy one of these completely This is a tool that can be used to quickly use GPT or jamna you can use all these too but this is one There is a very good free tool, so in this tool You just need to get the link which you need to target or the service you need You need to enter the URL of the target Buyer Passona you have to mention how You are making this ad for an audience of and This will allow you to create multiple ad copies First of all this brain storm url is relevant So you can see what the URL is saying yes it made this on its own, i just And I just provided the URL and that was enough Look at all these ad copies here They have made them quite well If you have made this description then please read this tool You can take whatever help you can, look 15 You can create different headlines here. If you have given then you can use all these and have a very you can run a good ad set at campaign so I hope in this video you got the basic idea You must have got information about copywriting essentials You can find all these rest of the things in detail in our If you want to learn live then read the description You will find the link to the form in the box. Fill that form and enroll Join our two days free demo classes Hope this video was useful for you meet I am waiting for you in next video till then keep it up Learning if you want to become an expert And practically digital marketing is our If you want to learn together then WQTech is the best choice for you Provides digital marketing Live training batches that you take You will find industry professionals here There are live classes with recording of the same You will work together in real time on the project and on case studies of the same Side by side quiz and text as well as Free domain name to practice Hosting and not only this Get Placement Assistant in Form of Resume building as well as interviews Preparation so if you want to join So in the description box you will see the form You will get the link, fill out that form and Our team will contact you and you can call on these numbers Whenever we work on any marketing project If you are working then it is very important to know this that the performance of that project What is there for us, when and in what situation I will say that our project A marketing project has been successful something to define the success of there are parameters and what we call are the performance parameters or The performance indicators are These are the parameters that are indicators today We will discuss these in the videos as well. Only then will we understand that if you have any KPR If yes then what is the optimization for that If you can use these techniques then let’s go let’s start the video hello everybody i I’m Harmeet and I welcome you all on dubs Cutek Spend as little as possible now, no matter what the time is Be it money, at least spend that time and we get maximum returns We got what we invested whether it is money or efforts That time is many times more than that. I get more returns, this is our main The goal is now whether you are doing SEO Whether you are doing paid ads, it’s okay now Here we have done it in a very simple way I talked about it being our performance But if you quantify this thing also Let us talk about whether there are some such It is the numbers that tell us that Whether our project was successful or not We’ll talk a little about that now lots of marketing Views Engagement Clicks Out of KPR all are parameters of the same type if If your views are increasing then we can say that you have mentioned your project somewhere made it successful okay you clicks Your impressions are getting more and more If you are reading then all these APIs are there But we will talk about some parameters. that is, which is very important and often you About them in the professional world If you listen, first of all let’s talk about CTR That means click through rate now whether you have any ad whether you have created a blog or So it has reached people, okay now. All the people it has reached are ours. impressions go away, that means I have added something It has reached as many people as it can People saw that ad and they became mine Total impressions now: the number of people who see my ad Did you see my blog or my content? Show how many people clicked on it What percentage of people have clicked? we call it CTR if you have done it Showed your ad to 100 people Your ad was seen and let’s say 15 people out of them If someone clicked on that ad then your CTR will be How much has it become 15 but now due to low CTR There are many reasons why the first The thing is your ad or your content It is not reaching the relevant audience so this is what happens when our audience Targeting is not right, we are very Unable to select a specific audience yes, they say a lot, not an arrow in the air We have driven it so exactly the same way we If we run ads then we can reach the relevant audience If the ad hasn’t reached then because of that those people You are not clicking too many times You might have seen some such things Ads are visible in which you can see absolutely nothing If you are not interested then this is why Because whoever advertises for us He is missing the target, okay? You must look at audience targeting You will have to learn a lot practically You will have to do all the AB testing and You have to make sure that you are targeting the right audience What are you doing to increase your CTR? Second The reason for low CTR is also that I can do copywriting for your ad. should I talk about designing is not interactive or engaging The audience is ignoring him after seeing him and she is not getting convinced For a particular product or service Or this is also a reason for that business If it happens then the better and the more We keep our copywriting edge well attractive We will keep our CTR as much as possible for designing There are many other reasons besides this that will increase You can CTR that later when we When the data comes out, looking at it we Now that we know, let’s talk Meaning of conversion rate of conversion rate It happens that a user who has either seen my add or clicked on my ad How many percent of them are users? finally you have become my customer if man So, I have made a plan for an e-commerce website. ran an ad and let’s reach 100 people Out of the ad that reached them, 15 people liked it Clicked i.e. CTR increased to 15 and Out of those 15 people, only six were there who finally got what my product was Purchased the one for whom I ran the ad done i.e. purchase, payment and finalization If I did this then my conversion rate is It happened on 6, so my ad reached as many people as possible How many percent of them reached there Finally if someone becomes my customer then he is ours Conversion Rate Now Conversion Rate As A It is a little difficult for us to find marketers This happens because any client is right for us I don’t know if this ad gave me so much profit How many of their leads are finally converted Yes if there is an e-commerce website on the website If only transactions are taking place then we will see we may have data but many Sometimes this happens we reach out to the client with a lead deliver calls deliver numbers They deliver but how many of them convert We have got clients a little interested in this thing If it has velocity then we should push that thing as much as we can You communicate yourself to the client If it is a business then you will know about it Now let’s talk about the next thing which is We will discuss these two parameters It is much more important than this, see Today if I can make a profit of 1 lakh for you I am bringing it but you are very happy, okay Let’s go brother, we are making a profit of 1 lakh But to get that profit of 1 lakh I spent 2 lakhs on marketing So is this a happy occasion for you? not at all so that’s why we give two more let’s talk about the parameters and that is Our first CPC or cost per click For a click that the user made How much do I have to pay for this If you assume your CPC is very high is going out of your budget then its This means you have to fix your bidding strategy Or do you want to choose a platform like this? Where you get comparatively lower CPC CPC i.e. cost per click would be the same CPA means cost per acquisition Finally if someone becomes my customer then How much did I spend to make him a customer? Money has been spent but on the customer Our acquisition takes place at that cost But finally the customer gets me the revenue from it. How much marketing do I need to pay to get this out I have spent it on an average, it is my If CPA is there then CPA and CPC if If you have more then it means you are on budget Your management is not doing it properly Audience targeting is not correct for the same Along with that, your bidding strategy is It is failing somewhere, now let’s talk Let’s look at some of the parameters that You have definitely seen this at some time or the other in some show or A must hear in any marketing interview and that is RO AS and RO I Yes RO I means return on Investment If I had increased my marketing Spent ₹1 lakh per month on strategy So how much profit do I get from that 1 lakh? It has been generated okay profit means is revenue minus cost then total cost If we are talking about profit here then How much profit I have generated He has spent it in marketing In comparison if I spent 1 lakh on marketing I have spent money and whatever I have got from him Customers have come or leads have come from it I have earned ₹ lakh so my RO is I 10 That means I made 10 times more money or The profit that I earn for my client RO AS is similar to what is given But these are two different terms So you have to remember that RO AS means ROS means Return on Add Spend means the money you spent on your ad How much will you get in return for what you did? We have received revenue, yes we are making profit here Here we are not talking about revenue This is a major difference in RO AS and in RO I in RO I WE Let’s talk about total returns i.e. profit On marketing budget and in RO AS we are a How much revenue do we generate per dollar? I have brought them, so if we talk like that If seen logically, RO comparatively It will be more than ROI if you do the same If you are talking about the project then its name what is it because there we generate revenue Here we are calculating the return i.e. If you are calculating profit then these are some there are parameters like this or Thanks to KPR, we are able to know that Our ad campaign or marketing How successful was the campaign Now this RO or ROI or ours CPC is CPA is conversion rate CTR is all these things we get to know From data to data, now data is every joint platform Where you are driving from, we have The data is visible even if I type in google’s If I talk about it then you can see its data So these few words will make you feel different we will meet but their concept is same so in these By checking and tracking everything you can find out can you guess that after all whatever you have Is it a marketing campaign that has been passed or fail Now all these things in more detail and Do you want to learn practically with us? So in the description box you will see the form You will get the link, fill out that form and Enroll our two days of free demo Classes of Digital Marketing Yes Form Fill in the form and our team will contact you you can attend the demo and then you can Decide whether you want to join the batch or not so i hope this video was useful for you And what kind of videos do you want to see? Let us know in the comment section I am waiting for you in next video till then keep it up Learning Content Marketing One of the Most Effective and organic way to reach your Target Audience So today in this video we are going to talk about Will do both the writing of content marketing Content as well as video content so let’s go Then let’s start the video hello everybody I am Harmeet and I welcome you all on W Qtech We will talk about YouTube’s content Marketing is called strategic marketing Now we will understand how to make it First let’s talk about content marketing What happens is a very simple language If we understand this thing then the content Marketing means getting people to buy your About your business, your brand, your product I will tell you but not directly marketing by providing information content By doing this, the biggest example of this today is yours in front that is ws cube tech you Tell us yourself how you can help W Cube Tech know today you know that w QTech is an IT training company. There are different skill courses provides you today if I talk to do that dubs cube tech how do you know So I think many of you have answered this will be through [music] youtube1 t you can know w Cube Tech’s Brand Building is Happening And the overall business of W Cab Tech it’s working and I always say that Content Marketing Is The Ferret Way To Do It Marketing is the most ethical and the most correct The way to do marketing is not that Everything else is unethical but content marketing In this case, you are actually giving something to the user. Even if you are giving him return content Providing blog content whether you You are providing video content but you are not giving it a you are giving value and if that value is given to him If you like it then you can do it with your Are you talking about the brand of your products? what are you talking about are you talking about services ho by the way if you are into content marketing and Complete Digital Marketing with us If you want to learn then please read the description box You will find the link to the form in that Fill the form and enroll us Now see in two days free demo classes here’s what i did this was the part of a Content Marketing We are here for you We have brought a video in which we are sharing the content talking about marketing and there I am promoting my product so this is One of the examples of content marketing Apart from that, when we talk about return content If we do, then we have many examples in that too. see you let’s see now as I typed a keyword here The web page on google2 is at number three It is ranking so let’s open it so c You can see a blog here It is open and we are talking about 10 echo Friendly Home Interior Design Ideas for 2024 now here if I scroll down a little bit I put it down here so here I The inspiration here is pretty good But here I am getting content Now you can get good quality here If you focus a little bit here Look on the right side they are asking me to Talk A Designer Abhi I am Interior Designing I have not come to take services, I am just And I have come just to get information but this You are promoting yourself here brother Talk to a Designer Talk to a Designer or you can see this in between Here they have done internal linking if I click on this here which you can see this get a quote means this You are taking me to the commercial page Right now I am just as a normal audience looking for interior designing ideas but they offered me interior designing Services Now Here It’s Content Marketing what i said is a very good way why is that a good way because what I have typed the keyword what did i type keyword design ideas now i am a I am a person, if you can take out my bye buyer pass so i am looking for interior designing inspirations so there are chances i I am not saying 100% but there are chances that I sometimes like interior designing If you need services then I am there Perfectly Targeted Audience for This particular website and this website is this This is not a commercial website Information website or commercial website is now commercial website information content creating and that content Their commercial pages are from google2 If she is cross promoting him then this is one of the best examples of content Now let’s understand marketing a little more What is Content Marketing? Whenever we do marketing, it is for this First of all, it is important for any field or You can sell any kind of products or services or whatever type of business you are doing Is it related to that, should people get information What kind of content do you want or are you looking for? want to see or read you will have to take that thing out It is very important to do analysis for this Lots of tools as well as keyword research You can take help of these tools Let’s talk about some of the tools that are quite famous first of all let’s talk about saraj now who This is Saresh, inside this you can find Keyword Magic Tool But if you go here, you will see a keyword and you can see that by entering that keyword Which information is related to Keywords people are searching for now are like Well I typed web here development course is ok which is not a good idea If there is any commercial keyword then search it and here I am saying this intent here But I select the information okay now you can see here it is Keywords have come that people are searching There are web development course related like what is web development course coding Ninja Web Development Course is a web Development Course Duration Web Development Course Syllabus Web Developer Course Duration courses in hindi like that then here you You can see these are the keywords of some information Let’s take another example like I did Type here a real estate related typed a keyword that is property in mumbai okay now when I typed this keyword I did the same intent which is information installed it and here you can see that people who have some information like this Typing the content here Monthly volume is also coming and most of the If you look, you will find competition here as well. If you are getting less then you can search for such keywords You can create high quality content like Is Suresh an example or are you someone else too? You can use keyword research tools for this Besides this there is another tool called Answer the public so this is a tool here as well You can enter a commercial keyword and get this Can you tell me anything else related to this keyword? These are the phrases that people are searching for If you want to know more information then when your Information content has come to you a On any one topic then you can create it there You can have very quality content whether you want It can be in blog format or video format. be into the content and post that content Time to develop your business brand products can do promotion so this is one if I In short let me talk so this is what Content Marketing Is and Content Marketing gives you High Lead Generation High Sales It gets the generation done and its biggest Example in front of you is WS Cube Tech Today WS Qtech is the brand you can buy who are looking for WS Qtech company You know the most important thing in his growth The important role is the content Now if I want to do marketing then I can do written content. Should I talk about video content or not? The content is right in front of you WQTech Of Lots of tutorials from youtube1 website as well as an example Tutorials Freak Tutorials Freak A high quality product from W Cube Tech Free tutorials platform is here You need special users of multiple domains of domains in which W Cube tech its Provides courses and training He gets all of them certified written You will get the notes now, which you All these notes are available here In it you will see that the ethical principles of W Captek Hacking courses are cyber security There are courses which are offered by W Skuptech provides he has been promoted So you can see this here, this ethical hacking tutorial is given and if you Want to learn it with us then you can see it here it is possible this way you are here only one By clicking you will reach our page From where you can get ethical hacking course If you can enroll then this is an example what do some people do now with that which is their main website You also get a blog section so you can Also on WQTech’s main website You will find the blog section in this blog section of different fields inside There are blogs as you can see Like here for example top 30 Essential Skills for Your Resume types of videos this is the kind of content and If you look here, promotion has been done here Information about your courses is now available Why do I need to create content? How to make my own good content You can also create a website and promote it yes but the information content is Your evergreen becomes the first thing and the second the thing most that Web development courses are being searched less What are you searching for the most? What is it? web development what is the difference between front end and back end development like this those information keywords that people Searching more than 70 much which By providing your high quality content Driving audiences to your website or Bringing it to the products is what we call it Pull marketing means you can make your audience feel good You are pulling people towards yourself by giving them content, aren’t you? You can take your products to them This is the best way for that Also when you create return content If you create blog content then it is your Pages that contain your blog content Pages that rank higher comparatively Are Traffic comes and that leads to your commercial pages they also start to rank w s The major traffic also comes from Cube Tech That either comes from navigation keywords i.e. by typing w cutek people themselves Search for website or information By typing keywords and pressing W there Qutk’s information pages are ranking is ranking the content and from there We get the most traffic so Hope you understood it in this video what is content marketing why It is important and I hope you can do it now in any other way. For the brand or for the business If you create a marketing strategy then content We will not forget marketing at all but Yes there are some things to keep in mind that high You have to provide quality content that google2t content marketing courses You will find the description box in You will also find a link to a video From where you can learn complete content marketing you can do this with us keep it up till youtube1 video Learning Social Media Marketing Can Be Really tricky but if you know the right technique And if you have a lot of creativity then It can be your cup of tea today in this video We’re going to talk about marketing using Social Media We will learn how to socialize Use the power of media to grow your business Can promote product and services That too organically, in this video we will tell you We are going to share seven steps with you Process which no matter which business it is and also we will provide some tools which is being discussed in social media If it will be helpful for you then let’s go let’s start the video hello everybody i I’m Harmeet and I welcome you all on dubs Qtech Using it in this way or on social media Uploading content like this is a post Do it so that it can grow your business Brand your products and services reach as many people as possible Because in today’s time, the number of people Almost everyone has a smartphone with them There must be some social media nearby will happen when all our targeted audience is waiting for you on social media Why not use the power of social media? By doing this we do our marketing Strategists can now make the most of the First let us quickly understand that after all they What are the steps that can be taken on social media In optimization, you have to follow the most First let me tell you that here we are talking about We will do it in organic way here We are not going to talk about AIDS here. But only organic way of content Now we will use the method that is Look, there are many social media platform but most of the countries The social media that is used in Mostly these are four Is it a senior audience or an adult audience? You will get more of it there if I talk to you do It is not likely that Instagram2 will get more audience That there is no senior audience but youth the audience is the most like that if I If I talk about Pinterest then women on pin The audience is overwhelmingly female You will find it mostly on Pinterest at the same time as that Or a job owner or a working professional and you will find the audience here You have a personal account in all of them And you get the option of a professional create an account or page as you Your personal account will upload videos is meant to be seen and youtube1 On these platforms you can become a professional You need to create an account if you are also using p if so then inside it too You will find videos complete videos in Go watch those videos and learn. facebook.in complete after that when you Once these profiles are made then we will give them Now when we optimize If we do it then we keep some things in mind We make sure that what is ours It is a business, its name and logo are at least Your business should be there with him What service do you provide, what products do you offer They sell all those things to you If you are a creative person or are interested in any field then you have to do this. if it is in then according to that do you want to make the content We are providing all those things to you Should be in bio or description Similarly, on every platform you will get If you get the option to add links, then like Suppose if I logged in to facebooksignup.in Optimize your profile for promotion It is very important to make a good DP of yours You must get phone verification done Okay, now it’s the turn of the trend Yes now next comes the turn to create content before or before deciding the content we Let’s check the trend to see which thing is popular It is running on a particular platform So, there are a lot of tools for that Inside it’s going like this if we can make google3 and put it in our If you align it with the content then it would be great Isn’t it like Yoga Day now? Yoga day is becoming quite popular, it’s ok Yoga day is also coming at the same time, so In case you create content related to this and align it with your content If you can trend by doing this then this is a technique There is a real time search for going viral the ends are even here so here you You can see the searches that are happening here. As well as you can in any country inside India You can also select it, for example, if you If your client is from Brazil let’s say You can see which one is from Brazil, brother? thing is trending and according to that You can create and post content like reel posts etc. If you can then this becomes an option with this Along with checking the current trend, you will also get you will have to do a Compton analysis of your What are your competitors doing that can harm your brand? Or is it the biggest compulsion of the business after all? What is a social media strategy? Its content is very popular which things are going well for him so now if If you want to do competitive analysis then There is a very good tool for this, let’s go We see the name of this tool is Social Blade So this social blade tool is multiple which accounts, without having access to them, he can do this I can see and tell which content is theirs it is quite popular so just assume that right now I do W Cube Tech here and let’s tell me about W Cube Tech Uploads are including stories and Everything followers how many are following What is the average engagement rate? How many likes and average comments do they get? How many followers come with them? How much has it risen in the last 30 days All the things are coming here daily How much are the followers increasing? You can see their analytics here It is being said that when do they have the most If you have got followers then you can leave from here You can do a wise calculation as to when these As the followers have increased Did they upload such content or Did they apply any strategy? You can also read their strategy. You can watch it by visiting the channel or your account yes and on which day their following is the highest it has been more as you can see saturday And on Sunday if I watch the previous two If I analyse the week then Saturday and Sunday Those who have the most followers in So this will help you in getting information about the peak hours. You can get the idea now that you have followed the trend I have analyzed my comput The analysis is done, now it is the turn content planning of content planning when we So firstly we need to know two things First thing should be how much frequency we have what type or format it is We are going to upload content nowadays on social media Reels in video format on media or In shorts format In story format Normal video format to image format You will get many of these formats in If yes, then which format do you want to choose? This also has to be decided first of all Let’s look at the frequency frequency if if you are good at it and You have a great social media team and Depending on the business, you can do it daily or Twinto If you are posting different types of content So like you posted a reel I posted a story but I can totally understand if you put five together You are managing five accounts for businesses If you are managing then this thing is enough If the situation becomes difficult then at least Try to make a schedule and stick to it. To follow it as per the schedule Try it if you post 10 times in a month. If you can manage then every week is yours You can upload 2-3 posts of yours. from instagram2 like if i talk to you Chat GPT’s promotion is very simple Also give a little information about your business By giving information, you can take inspiration from there you can see the content now here I have I made a very simple prompt here it is, I won’t even call it a promotion, it’s just Simple, I have given the command here that Create a Content Plan for Social Media For My Business Using Following Information What is the information? Name of the business I have mentioned the business type My business type is online furniture target location is india ok now here But you can see a little four GPT explain it to me a bit here and then Now he told me about these platforms Brother, on these you have your account you can make it now this told me that You didn’t exactly tell me that I want to create content but what type of content I told you what to make, like a product Showcases the high quality of your products Images & Videos of your Furniture Pieces Like you can make tables, beds etc. 360 degree views and closeups of the Products Before and After Look at the transformation, it’s very good The thing is these people are very much into furniture enjoy this kind of content like Mann So if I want to create a table, then before How was it before and how will it be after How is the painting? How will the painting be later? When she left, all those things became interior You can give designing tips here how to decorate a room if it is a small room How to make a small space look bigger or better Which furniture to buy if you have Like if a house of a particular style If you want to make it then what kind of furniture is good for it You can give such tips with your old customers who Happy customers are their testimonials In video format or in review format You can upload your BTS there If you can show me something amazing, You are making it in a very good way If you are making a sofa then its BTS can you show us that this is the thing we’re making Are you on sale, if anyone has brought any discount If there are offers then you can create content for them Yes, you can create educational content in which how to maintain furniture You have to take care of how to clean it You can make all these videos of furniture you are with the audience as well Q&A sessions, quiz polls or some such Give away types of content that you create yourself you can do it now here you can see a which is basic here content is created here from Monday to Sunday and Apart from this, you will also find monthly themes here Chart GPT told you something else Tools are also mentioned here which you can use By doing this you can make it effective Now look at what is here, a simple There are commands and it is pretty good that I found here But the response has been received and if you like it If you want to give a command then you can give it like this For example create a plan for 30 days OK, I gave this command, so now this is for 30 days A plan that will create it for me look at this day one day two and now I am going to give this I can also say create a table create a table is fine so that I can easily use it Can I copy paste it into Excel or workbook? ok so here i got an idea But yes, from here onwards we are just talking about ideas They are taking execution creativity Now you have to do all the things like arranging Furniture in small spaces now this topic You got it but how to perform it how to record how to edit It is up to you to do it, it is not the case that Chat JBT if we’re bringing it here Not everything has been replaced at all It’s up to you to put your creativity into this event so here it is copy this I will put it in my google2 now Later comes the matter of designing Creating and scheduling content Now our next point is content After planning comes content Scheduling is now available in many markets Content scheduler is available even We work on the platform on their own also has content schedulers such as for Example There is instagram2 from where you can upload content you can schedule it by doing it but if you If you want an all in one content scheduler Kava is a good option for him Other than that we have the most popular The option is Hoot Sweet now Hoot Sweet which it is a bit expensive if I If I talk a little about its pricing then it is approximately 2000 a month ok and but the first 30 days are what you You are getting a free trial, okay, of Kava If you want to use a content scheduler then You should buy the monthly pro version. it seems that is approximants It also has a content scheduler which is quite It is good if you go in recommended You can find the content planner here Now you can see the cool thing about Canva is this That here you can create content and earn money with your hands. hand you can schedule it because Canva is a very useful tool for graphic designing It is an amazing tool, so just assume that I can change myself from here any day Like let’s say I have a job on July 10th If I want to schedule content then I add I will click on Do I Want to Post like I’m taking this one post This is a browser, ok, where should I post it? If you want to do it then do it as I have linked here There are channels, they are coming as if one Pinterest is coming in addition to that if you need to do something else like If you can duel then connect In this you will have to take Canva and de day by day whatever scheduling you have done You will see it here and you can see them You can edit it, you can change it and make it your own You can see the full content here What have you planned, so content Planning & Content Scheduling Too It is more important now, this is the reason because at the end time i.e. like today if I have to post something so I am thinking about it today itself. can’t upload posts that would be very difficult for me okay so that’s why We do content planning first. Then we do the scheduling so that we Multiple Channels to Multiple Accounts We combine the accounts of multiple businesses into one If you can manage it together then content planning and Scheduling is very important by the way If you live with us, all these things Do you want to learn brand management and social media? media management to description box You will find the link to the form in that Fill the form and enroll with us Two days free demo of digital marketing Now when you have uploaded content in classes diya hai and you keep posting good quality Content then now comes the turn of engagement and Tracking is done so now engage your audience try every single message, every single comment from Please reply in the initial days okay even the feedback that is coming i.e. They are getting negative comments too Address it and understand where you are lagging We track your data as well Do it on any platform, whether I Try to create more content like that Create some creative content that will appeal to your audience Now you can join the creative content You can try reels, try stories you can try story telling You are a multiple post that has one in it You can run the same story and can be divided into multiple parts This thing is very You are good to go with your social media The strategy will never fail because Social media strategy works on one thing only But and that is high quality creative content if you have that then You post once a day, once a week Post often and your account will grow So today we understood the basics of social media Along with this, complete courses of social media You will also find it live on this channel If you want to learn with us, fill out the form in the description box And our team will contact you. If you like the video, please like it And don’t forget to subscribe to W keep it till kutake youtube1 video Learning so you are a
marketer and If a strategic marketer asks this question If you don’t know the answer then watch this video because in this video, we will talk about Strategies of Strategic Marketing What is marketing today? Why is its demand increasing and All about strategic marketing We will understand the basics in this video. So let’s start the video again hello Everyone I am Harmeet and I welcome you all on Cutec Recruiters are strategic Marketers need people who Now you should have knowledge of strategic marketing First, let’s understand that this what is strategic marketing Strategic marketing is a marketing but inside it what we have now Our business has specific resources By using them and the data we drive We have done all of them from our previous campaign We first make a strategy using And then launch the Market Marketing Campus we do this and we call this whole process If it is strategic marketing then this is normal See how it is different from marketing Normal Marketing and Strategic You can use marketing interchangeably You can use another word at one place maybe but a little bit here The difference is that whenever we If you are marketing your business then there we have some fixed set of rules Like if you want to do SEO then everybody knows that it is on page so i have to do it then off page so i have to do it Then link building has to be done on technical basis You have to pay attention to running paid ads So you know how to set a bid like this We have to run a campaign on social media You should do it every day or twice a week You have to post this is a basic set of There are rules but after doing all this Is there a 100% guarantee that I will get results? If you don’t meet me then it is useful there Strategic Marketing where you understand where you understand your audience the business objective of the company or I Should I talk to you, do you understand your boyfriend? and the data you have driven from where You got more results where you I have taken all these things into consideration You create a marketing strategy Exploring different platforms and not just one platform or All platforms are divided into different platforms But wherever your target audience may be is there you run an ad campaign or Now let’s do marketing as if Let us take an example, let us assume that your A client comes and his real He is in estate business and he tells you that A new building is being constructed and in that building the flats which are there or which are in that building The houses that we have are to be sold and For this he needs your help. Do marketing, what did you do for that business Created a website and started doing SEO for it ok did you do on page seo or off page Kia Technical Kia And Now You Are Waiting that after one month, after two months, after three months After that he started seeing the results here The situation is that the client’s According to him the results will come quickly I need it urgently i.e. within 15 days He wants the result and in such a case if two If SEO takes three months then That marketing didn’t help him at all So here we made a mistake This has happened because we have a I have not designed any strategy here yet The next thing that comes is then how do we If we do marketing then we will only do paid ads Now you will move towards paid ads also Started running ads but not that desirable I did not get the result because the The person wants to sell the property Or the buildings which have houses and very Luxury houses are very premium houses for this you have to target or So those who are working in very senior positions Professionals or business tycoons They had to target you for this now If we had understood the importance of selling buyers, we would have understood our If we had understood the business objectives then we would have It would have been known that in such a case the links which Or a very specific audience We had to target what it is so this is a This is a very small example to understand this before starting a marketing By designing his strategy, Understanding Resources in Resources Time comes and money also comes Attract your buyer by understanding your resources Understanding When You’re a Marketing Create a strategy and then do marketing When we start, that is what we call it strategic marketing but it’s not that before we start marketing we You have to make a strategy if you want to be a strategic planner. If you are a marketer then your work ends here You do not get the data from time to time Driving where the audience is coming from all the kinds of audiences that are coming Audience data needs to be tracked One has to analyze the data and on the basis of all those things You can also use retargeting or remarketing campaigns If you have to run then data driven Marketing is also strategic marketing is part of and has a name like Data Driven It is evident from this that by using the data Current on the basis of data that we have These are the figures, on the basis of them we make our Create a marketing strategy Next time if you are somewhere marketing Are you learning or doing some business? If you are doing marketing then ask these questions Definitely ask are you a strategic marketer and Just a Marketer Strategic Marketing saves you costs Saves time, saves your efforts and age compare to our traditional Marketing Strategy as Compared to Ours Traditional Marketing Approachability keep learning till then in youtube1 video If you want to become an expert and Practical Digital Marketing with us If you want to learn then go to W Cube Tech Digital Marketing provides you Live training batches of which are available You will find industry professionals here There are live classes with recording of the same You will work together in real time on projects and case studies of the same Side by side quiz and text as well as Free domain name to practice Hosting and not only this Placement assistance is available You will get the link to the form, fill that form Do so and our team will contact you and you can call on these Competitors in Numbers Competitors Marketing What happens in competition catering, that is not the case which are open to you but those businesses are There are brands that have already reached that point you have reached where you want to reach that is, they already have that traffic which You want them for your business That much branding has been done that you can If you go for business then go for marketing Competitor means inspirations That is, those businesses as far as their marketing strategy or what is already Doing very well in marketing We need to become like them and learn from them, so this is the real meaning of computers in the field of So today in this video we will talk about marketing will make competitors more competitive First of all, we will understand the computers through analysis Let’s hear what your right competitors are who is with him what about us computers Let’s check which are such parameters On whose basis we do competitive analysis What tools are used for that? we will understand this also in this video watch the video till the end because the whole video In every minute you see something or the other So let’s learn, let’s get started, hello everybody i harmeet welcome you all on w Cube Tech That Competition Those Websites and Those Brands Like whom we want to make our business or brand Do you want to take it or take it even better from them those who have already been here for years want to go today He is in the market and is the king of this market We can take inspiration from them that what are they doing in marketing Competition is not a negative word in Marketing but it is a positive word Because these are the websites from where we First of all let’s talk about taking inspiration How will we identify our competitors? So look, you will get a lot of tools And sometimes they will give you wrong advice too But I will give you a very simple I am telling you the method, by using this you can get multiple By using times you can easily beat your competitors if you can find it then what should you do You should first go to incognito mode You have to open the browser and You want that whenever any person uses that keyword Type it google2 will come out, let’s take another example Like when we talk about home cleaning services So let us take an example now like take home cleaning services okay so I Type here Home Cleaning Services in bangalore okay now when I press enter Now see all these computers here there will be no problems, first of all you should see this Look, here you can see the top three These are our paid ads, right? If there is ads then if I talk about ad competitors Let’s say you are running ads, then here From this you can see that your At the time you are running ads, who else From your competitors who are running the same ad These are your local listing sites. Who are your top competitors in local listings they’re coming over here okay but if If I talk about websites then these are our Remember one thing on Compton, many times you No listing sites will be visible here Listing sites means as you can see Like this Just Dial is coming here Just Dial is not the competitor of your website If you provide a home cleaning service So Just Dial is a listing site so it you can leave this this won’t be covered in the category of a competitor okay you Remove all listing sites which are such sites which Directly services or products providing similar products Or the exact same products are ours what is it, if it is computers then you can see it like No broker is here Urban Company is here Gaya Vijay Home Services has become clean Fanatics ho gaya hai na tex squad team isn’t it so, leave it at that house Cleaning services are pink clean so this Our competition has come, now even in this You can remove four or five computers at a time. yes and you can analyze them let’s do one And let’s discuss the method of this tool If you take help then I am using it for this this particular website that is similarweb.com similarweb.com I hope you liked this website You must have heard what is the good thing about this website is here you will enter the url or your enter the app and it will tell you that of this app or this website This is not competitive so I want I suggest this but let’s see it once then I House cleaning related website is here doing the adding hmm ok and let’s search for more You will get a lot of information from this About the website like traffic etc. is it done or the bounce rate is done on the pages I visited but you were last If you go and scroll down, you will see this You will find competition sites on the website But again, as I say, I I have searched this so many times The results are not always very accurate but We can see stills like one.com here something is coming after paying let’s see ok so this The website is an e-commerce website. so here it is very good so I got the result I did not show you but still I told you the way The easy way is told google2 is ok but you can try this also yes that website I told you about is a You get the right results for this Apart from this, we can try another tool that This is s.com you will go to s.com website If we enter then here we will see the domain overview I went in and entered the same domain here. I have searched and found a lot of it Information is coming that we are all At the end of the video we will talk about don’t worry You can scroll down a bit here. So here you can see the main organic If it is coming on competition then you can see it here Maybe these are some of our main competitors now What does organic competitors mean which are running organically and not paid Because if you assume there is a person in the tree Spending 1 lakh rupees a month and running ads If he is there then he will not be a competitor which will rank as organically as us If so, then these are some things coming to your computer Commercials are ranking on so many keywords These are the total keywords on which they are ranking okay the level is also coming here so Even if you open it and see, this Exactly home cleaning services website and yes it is the direct competitor of this particular website so this is a very A good tool to know your competitors now when If your competition is over, then now analyze them On what basis will it happen and how will it happen? Let’s see If we understand this then now computer analysis is You can basically do that in three parts The first is website analysis, in which your How much traffic is the website getting What is the source of traffic and how can you rank it? You can see on which keywords it ranks and also doing SO audit of that website You can do that from SO’s point of view. what is missing in it how is it done on page Which keywords has he targeted back How many links does he have? How big is his network? O RM he is big, what kind of thing has happened to him, so this All the things which are on website basis you Now you can analyze some things in this you can do it manually, manually means its By visiting the website and checking on page etc. You can, but if you need this thing a little quickly If you want to do it in more short then you can do it here The tool that I told you about is Sarge You can use it now in Samaresh as soon as You will go to the domain overview and your You have to put up your own competitor website No, your competitor’s website If you search by putting this then you will see a lot will come out here first But the authority score is coming so the authority If the score is out of 100, it means that It means how much percent of the traffic or can you say how high the chances are that it will rank on keywords so this Every platform has an authority score This is calculated differently, so we call it You can ignore it if you look here Organic Search Traffic That Is approximately 55000 is ok and this is There is traffic but I remember the month Keep away from paid search traffic i.e. paid search How much traffic did they get from this ad I have tried to run it but more than that or So they did not have the budget or they did not have much Result not found Backlinks which are available in this The website is made of total 1 That means 1000 back links have been created here if I click on this From here you can also analyze back links Here you will find where to create back links How many do-follows are there and how many no-follows are there? You will get all the details from here I won’t tell you everything Please try this yourself as well on the website and your competition or your If you analyze the website then here You can see no follow do follow here and many more things coming And you must explore the right of that only From which country is the traffic coming later? like if 00% of the traffic is sent to this world Wide is coming so out of which traffic is on 99 He is getting organic traffic from India This is a graph of how it has increased ok, apart from that you can see all the features etc. If yes then there are many such in review sections. which has popped up isn’t it site links etc. it did not happen like search means Well for that you need to learn SEO on the engine. You will have to complete it in SO, we will try this we do that our website is the Search engine result pages have different There are segments where our website ranks Review in Knowledge Graph is in Snap No, I am with him, you can see it here This review is in the snow pit and more images This is ranking in the section it is very ok with that this top Organic keywords are coming here All organic by clicking on view details The keywords on which it ranks will be removed. and because of which it has been most Home cleaning if there is traffic This particular keyword in services is 000 approximatively of this keyword there is traffic and 6 of them Approximately the traffic is this Vijay wali The website we are analyzing is He is getting 50000 for 6 ok Apart from that, what kind of keywords is it working on? he is ranking he is coming here keywords commercial keywords like this In addition to ranking on keywords Branded keywords or non-branded keywords How much are the keywords ranking for? Branded keywords means navigation keywords in which the brand name is coming ok Apart from that this Compton keywords they ran ads on You will also know on which keywords you have run the ad it’s clear from here okay so this is one we You can analyze the website point of You can visit other websites from the view and view it Analysis of the content on its page If you can do the analysis then it is done Website analysis, let’s talk about that Let’s do social media analysis What do we check in our analysis of the media? we see that what is our How is the competitor’s social media presence? How many followers does he have and how many engagements does he have? Just see how he is getting followers One can also make a purchase, but How many engagements are his posts getting? But how many views does his reels have? How many likes are there and how many comments are there Along with this we will check its content planning We decide when and how much content will be posted What type of content are you uploading? Even the top content that is loading which one is that then you can see all these things on social media We do this in media analysis Mostly things you can do manually of instagram2 and from there you can check yes but if I talk about the tool then its There is also a tool for this which gives you a very in-depth view If it will do the analysis then this is a website There are many other websites too but Mostly they are paid while this is a free website in which you can analyze your computer Maybe we have talked about this before So let’s say first you have a user You have to enter the name on which you want to check As How many followers does Facebook have? What is the engagement rate and average likes? How much are these now you don’t have to manually You will be able to know how many average comms he has Apart from this, you can see date wise here Traffic is coming that date wise their How have the followers increased from here Your most active days are You can check it along with the time Also how have they increased? In this you can see what time it is brother In which day do they have the most followers or In which month did he have the most followers? If it has increased then you can see that What was their planning for the month? Content You can see what he uploaded If you can then this is a basic competitive You can do the rest of the analysis from here Most of the competitive analysis is your social Going to the media will make it more competitive Whenever we talk about analysis, we talk about Do most of the content planning What kind of content did they post after all? We check when the content is uploaded and On that basis we do our content planning and let’s do our content scheduling okay So this is a basic analysis in social media You get what we do with it What is our paid campaign analysis? There is competition, what kind of ad copies are being made How much budget are the creatives investing How is he and which people are he with? This whole thing is targeting key words When we analyze paid campaigns, we also when you do it then you see facebooksignup.in Apart from this, we have discussed the paid tools like we talked like we talked about the same rush So in the same rush when we did a domain overview So you can see it here below, scroll down So that you get these things here also as you can see it will go You can see advertising research in this If possible, then first of all our computers On which keywords are they running ads? and how much volume is there on it, it is here Paid position distribution is coming here But it is being said that how many ads they have on the first date How much is it ranking second or third Are they ranking or else, meaning somewhere else Apart from what rank they are getting, The main page of the website we have uploaded Who is compat he is coming and simple text Ads means how do their ads run? If she is coming then look here she is also coming So from here you can see their copywriting what are you writing like this These are the headings, these are the text If you are posting then take inspiration from here You can use this to make your ad copies you will get an idea here Competitive analysis is a very It is an important thing whenever we do marketing Let’s talk about strategy or Let’s talk about strategic marketing So whenever you start any marketing If any business is competitive then

By Amjad Izhar
Contact: amjad.izhar@gmail.com
https://amjadizhar.blog
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