This text offers a comprehensive guide to using Facebook (Meta) ads for business. It begins by discussing the basics of marketing and remarketing on the platform, including both organic (free) and paid strategies. The source then goes into detail on creating and managing ad campaigns, covering crucial elements like ad creatives, audience targeting, campaign objectives, and budget allocation. It also emphasizes the importance of community building and engagement. Further explanation is given on how to set up an ad account, use Facebook Business Manager, and verify a domain. Lastly, the source introduces techniques like split testing and custom audience creation, plus it highlights the usage of the Meta Pixel and conversion API for improved tracking and optimization.

Digital Marketing Mastery: A Comprehensive Study Guide

Quiz (Short Answer)

1. What is digital marketing, in simple terms? Digital marketing involves promoting a business or its products/services through digital platforms and media, such as websites, social media, and email. It’s about leveraging these online channels to reach target audiences.
2. Why is digital marketing often considered superior to traditional marketing methods? Digital marketing allows for precise targeting, measurability of results, and the ability to improve campaigns based on data, offering advantages over the untrackable and less targeted nature of traditional marketing.
3. Give two examples of types of digital marketing. Two examples of digital marketing include social media marketing, which involves using platforms like Facebook and Instagram to promote a brand, and Search Engine Optimization (SEO), which focuses on improving a website’s ranking in search engine results.
4. What is SEO, and why is it important? SEO, or Search Engine Optimization, is the process of improving a website’s ranking in search engine results pages (SERPs) to increase its visibility and organic traffic. It’s important because higher rankings lead to more potential customers finding your business.
5. What is ASO, and why would a digital marketer want to use it? ASO, or App Store Optimization, focuses on improving the visibility and ranking of a mobile app in app stores. Digital marketers use ASO to increase app downloads and user engagement.
6. How can email marketing be a powerful tool, even in the age of social media? Email marketing, when done right, can be a powerful tool for converting leads and nurturing customer relationships. It allows for personalized messaging directly to a targeted audience, driving sales.
7. What is PPC marketing? PPC, or Pay-Per-Click, marketing is a type of advertising where you pay a fee each time someone clicks on your ad. It allows you to promote your business and display ads to your target audience.
8. Describe a scenario where traditional marketing might still be useful. Traditional marketing can still be useful for brand awareness, especially if a business has a large budget and aims to reach a broad audience, not necessarily targeting specific demographics.
9. Why is ‘UGC’ (User Generated Content) marketing important, and what does it entail? UGC is important because it involves authentic, user-created content, creating social proof and engagement, making it cost-effective.
10. What are retargeting marketing and its purpose? Retargeting is a marketing strategy focused on re-engaging users who have previously interacted with a brand’s website or content but have not yet converted into customers, aiming to lead them through the sales funnel.

Answer Key

1. Digital marketing is promoting a business or its products/services through digital platforms, reaching target audiences online.
2. Digital marketing enables targeted reach, measurable results, and campaign improvement based on data, offering advantages over traditional marketing’s limitations.
3. Social media marketing, utilizing platforms like Facebook, and SEO, optimizing website ranking for search engines, are digital marketing types.
4. SEO is Search Engine Optimization, improving a website’s search engine ranking, crucial as higher rankings lead to greater online visibility and customer acquisition.
5. ASO is App Store Optimization, enhancing app visibility and ranking in app stores; marketers use it to increase downloads and app user engagement.
6. Email marketing facilitates personalized, direct messaging, nurturing customer relationships, and driving sales conversions, even amid social media prominence.
7. PPC is Pay-Per-Click marketing, where advertisers pay for each ad click, effectively promoting businesses and products to a targeted audience.
8. Traditional marketing remains valuable for brand awareness, targeting broad audiences, and reinforcing overall marketing strategy within a specific geographic area.
9. UGC builds authenticity and credibility through customer-created content, fostering trust and engagement, enhancing brand advocacy, and reducing advertising costs.
10. Retargeting aims to re-engage past website visitors or content interactors who have not converted, delivering tailored ads and offers to push them toward purchase.

Essay Format Questions

1. Compare and contrast social media marketing and SEO as digital marketing strategies. Discuss the strengths and weaknesses of each approach, and provide examples of scenarios where one might be more effective than the other.
2. Analyze the evolution of digital marketing, highlighting the key changes and trends that have shaped the industry. Consider the impact of mobile technology, social media, and data analytics on modern digital marketing practices.
3. Evaluate the role of data analytics in digital marketing. How can businesses leverage data to improve their targeting, personalization, and overall marketing ROI? Provide specific examples of data-driven strategies.
4. Discuss the ethical considerations in digital marketing, including issues related to privacy, transparency, and consumer protection. What steps can businesses take to ensure that their digital marketing practices are ethical and responsible?
5. Explore the impact of Artificial Intelligence (AI) and automation on the future of digital marketing. How are these technologies changing the way businesses interact with their customers, and what skills will be essential for digital marketers in the age of AI?

Glossary of Key Terms

• Digital Marketing: Promoting products or services using digital platforms and channels.
• Traditional Marketing: Marketing efforts using offline channels, such as print, radio, and television.
• Social Media Marketing: Using social media platforms to promote a brand or product.
• SEO (Search Engine Optimization): Optimizing a website to rank higher in search engine results.
• ASO (App Store Optimization): Optimizing a mobile app to rank higher in app store search results.
• Email Marketing: Using email to promote products, services, or build customer relationships.
• PPC (Pay-Per-Click): An advertising model where advertisers pay a fee each time their ad is clicked.
• Targeting: Selecting a specific audience to show advertisements to.
• Remarketing/Retargeting: Showing ads to users who have previously interacted with a website or brand.
• Brand Awareness: The extent to which consumers are familiar with the qualities or image of a particular brand.
• UGC (User-Generated Content): Content created by users or customers, rather than the brand itself.
• Conversion: When a user completes a desired action, such as making a purchase or filling out a form.
• Analytics: The process of examining data to draw conclusions about that information.
• Impression: The number of times an ad is displayed.
• Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it.
• Engagement: Interactions with content, such as likes, comments, and shares.
• Landing Page: The specific webpage a user arrives at after clicking on an ad or link.
• Ad Copy: The text used in an advertisement.
• Ad Creative: The visual elements of an advertisement, such as images or videos.
• A/B Testing: A method of comparing two versions of an ad or webpage to see which performs better.
• Pixel: A code placed on a website to track user behavior for retargeting and analytics.
• Lookalike Audience: An audience created by Facebook that is similar to an existing customer base.
• Algorithm: A system of steps or rules that a computer follows in order to calculate or solve a problem.
• AI (Artificial Intelligence): The simulation of human intelligence processes by computer systems.

Digital Marketing Course: Strategies for Business Growth

Okay, here’s a detailed briefing document summarizing the key themes and ideas from the provided text excerpt, complete with relevant quotes:

Briefing Document: Digital Marketing Course Overview

1. Main Theme: The excerpt focuses on the benefits and types of digital marketing, presented as an introductory overview to a digital marketing course. It aims to persuade viewers to enroll by highlighting the advantages of digital marketing over traditional methods and showcasing the potential for career growth and business expansion.

2. Key Ideas and Facts:

• Definition of Digital Marketing: Digital marketing is defined as “the practice of promoting through the digital media.” It emphasizes using digital platforms to promote businesses, contrasting it with traditional marketing approaches.
• Advantages of Digital Marketing: The source strongly advocates for digital marketing, positioning it as superior to traditional methods for several reasons:
• Cost-Effectiveness: Traditional marketing (flex, billboards, banners, brochures, marketing guy) is seen as “very heavy on your pocket,” while digital marketing is implied to be more affordable.
• Trackability: Unlike traditional methods where you “can’t even track it, can’t map it,” digital marketing allows for measurement and analysis. As the speaker says, “if you can’t measure it you can’t improve it.” This emphasizes data-driven decision-making.
• Improvement Potential: Because digital marketing can be measured, it can be improved. Traditional marketing lacks this iterative capability.
• Targeting: A core advantage is the ability to target specific audiences. “The flex that you have put up at the back of the rickshaw… is not your targeted audience.” Digital marketing allows showing ads “directly to those people” who are most likely to be interested. For example, being able to target people by the model of phone they own.
• Types of Digital Marketing: The course will cover various types of digital marketing:
• Social Media Marketing: The speaker’s “favorite skill.” Involves platforms like Facebook and YouTube. They will be going into “detail step by step.”
• SEO (Search Engine Optimization): Improving a website’s ranking on search engine results pages (SERPs) so that “your business should come in front of him.”
• App Store Optimization (ASO): Increasing app installs by improving visibility in app stores.
• Email Marketing: Reaching clients via email. Despite some perceptions, it’s considered a “powerful tool” for business.
• PPC (Pay-Per-Click) Marketing: Paid advertising on search engines and other platforms.
• Brand Awareness: Traditional marketing can still be used for brand awareness if budget is not an issue. You can still “increase your brand awareness.”
• Course Goal: The course aims to provide practical skills that enable participants to become freelancers, start careers, or grow their businesses. They will become a “master of any… platform.” The hope is that the course can reach “as many people as possible.”
• Marketing Definitions: An overview of marketing was provided as “marketing is such an easy thing that In marketing we are able to market our product or To market the service.”
• Facebook Marketing: Focuses on the effectiveness of Facebook Marketing and Advertising as “Crucial F Marketing And Advertising Is in todays Era.”

3. Social Media Marketing in detail

• Audience tracking: With Facebook you can track great audiences to target your ads for people interested in your products.
• Ad Formats: You are able to print your ad in different formats to suit your audiene including “Castle Add,” which comes in the form of an image and you swipe right to left, as well as “collection aids”
• Software Integration: Facebook helps integrate different softwares and CRM’s.
• Assets: Key to understanding Facebook Marketing is Meta’s three main assets: GF, then… and “it has come to you.”
• Ad Content: Every ad needs good content, which will trigger the user to “take action and purchase this smartphone.”
• Ad Budget: Need to have your ad and campain budget set.
• Landing Page: Able to customize where you want the viewer to land.
• Tracking Pixel: Able to track the success and effectiveness of an ad and can be used for remarketing.
• Ad Account: An Ad account is used to manage your campaigns and advertisements.
• Ads Manager Tool: the ads manager tool allows you to “create, manage and Review Ads on All Meta Assets.”

4. Business Management

• Assets: When you connect your business with Facebook it is important to remember that you will have a lot of assets which you can Your Facebook page, Facebook Account and pixel.
• Business Manager Tool: You can also use a business manager tool which will let you connect these assets.
• Pepsi Business Analogy: Example with how to use business management to help setup a business, for example businesses like Pepsi, 7up and Lays all need a seperate ad account but should all run through the main Pepsi business account.
• FB profile: A Facebook profile used for connection with friends.
• Facebook Page: Needed for content creation of businesses, companies and celebrities.
• Ad account: Simply D Account or Ads Manager.
• Account Verfication: If your eligible for account verification, then you must follow these steps, as this account also pays taxes.
• Limit: There is account creation limits and you can only use one ad account.
• Security: Must have security incase your ad accounts get hacked.
• Adding Team Members: Able to provide access and add team members.
• Adding a page: Able to easily add a page to your business by giving a URL.
• Adding an account: Able to easily add an ad account by creating a new one.
• Currency: When setting up account, rememeber that it is important to choose the right currency, so that they can run marketing in a region.
• Full Control: Important to provide yourself and team members with “full control” for management.

5. Running ADS (setting up campaigns)

• Ad Manager: In order to create an ad, you must go to the Ad Manager page.
• Goal: The first goal for an ad campaign is the campaign objective such as messaging.
• Engagement: There are two setups including tailored messaging campaigns, and manual engagement campains
• Name the Campaign: Start with a client name followed by a simple format.
• Buying Type Option: keep the option as the auction model.
• Campaign Budget Toma: Also known as advantage campaign budget, this is used to help tell Facebook at the campaign level.
• Daily Budget: If you chose this the ad can be running constantly, rather than with the lifetime budget.
• Add Set: There is an add set to keep in mind to help keep the ad orgnanized such as the add set name.
• Conversion: what is the conversion in the goal for a campaign?
• Facebook Page Interaction: when turned on the performance will automatically will to turn on to target your F page.
• Bide Control: you can control how much money to spend in this.
• Delivery Type: the is Ji Standard and one is G accelerated now in accelerated What happens if our budget is drained fast?
• Daily Budget: Need to tell budget to maximize how people the ads hit.
• Budget scheduling: is the budget scheduling is the most money to target certain areas, and people at certain times.
• Audience Control: the ad will be targeted at certain locations and at certain target people.
• Custom Audience: Can create custom audience so they retarget.
• Advantage Plus audience: Can add D technology that automatically connects your audience.
• Age Range: the most effective age range and can be set.
• Language: Choose the correct language for your ad.
• Types of Targetting
• Single interest targeting: the ads can be created around a single interest.
• Stack targeting: using a stack of multiple interests.
• Layyer Targetting: or conditional targetting to make it good.
• Advantage Detail: In this section it benefits to add interest to a particular brand.
• Engagement/Shoppers: In this section target people from commerce who are paying members and those engaged shoppers.
• Placement: Through this placement we are able to Let me tell you which of ours you have given.
• Brand saftey: is you meta business manager where can set this up.

6. Ad Level Management:

• Ads Name: You must start with ad naming
• Page: In this, you can select the page.
• AD: After this in ad setting you have to click on single image.
• Upload: Uploading media to best showcase what you need.
• Optimization: Need to have good creative optimization.
• Text: The text on the display ad.
• Brand and Product Inspiration: To make your ad stand out, it must be inspired from a product ad.

7. Advertising and Content Generation:

• Add Library: The add library has many features to add to ads.
• Search Filter: Has a lot of add filers.
• Keywords: Can also search the search.
• Computer analysis: Can perform computer analysis.
• Ad Text: Add text with good visual, and make it engaging.
• Visual Elements: Should include good graphics, videos, emoji’s etc.
• Text overlay: Is the added benefit and makes the text better.
• Social media: Can use social media to better.

8. User Generated Content (UGC):

• UGC Ads: UGC ads are much better compared to regular ads.
• UGC benifits: has a authentic touch, interaction and engagement.
• Ads to Tell story: the ads should tell a story to make it relatable.

9. Retargetting/Remarketing

• Retargetting: You have to use those in your ad that know you.
• Custome Audience: On Meta you have to create a custom ad to put with your ad and target users that will become engaged.

10. Facebook Pixel

• Tracking: it will track users activity.
• Website: With that user acitivity it will track your website.
• Advantage: the key advantage to a pixel is that it allows access to information to the user.
• Exclude People: you can use exlcude people in ad to filter what users will be shown.
• Google Audience:Google Looklike: is the audience that will resemble a particular person in the Google ad and what they will resemble.
• Custom audience: The people we know and already know that’s the people that we will target and create an ad.

11. Linking accounts

• Pixel and Ad linking: You have to link the Pixel so you can get all the data.
• Custom add create: There is custom add feature.
• Events Menager: Is how to handle the events of users and the data they need to collect.

12. Domain Verification

• Domain verification: With business Settings You can verify your domain, for better conversion.
• Security: Helps keep credibility.
• brand safety: You will look for that under the brand safety, look at the domain setting and the domain section.
• New domain: Can then set up a new domain.
• HTML: The HTML will have paste that and past into header section.
• Event setup: the event setup happens that the pixel is selected from the settings.
• Events to TrackButton click, Page visits, form submits

13. Sales Campains and Testing

• Sales Obj: – Select the sales objective.
• Data Set:- Can data Set it set on campaign level.
• Automated Testing:- In automation can split testing on ads and other types of ads
• Advantage Plus Campaign Testing:- Can target and do ads at an Advantage plus testing format.
• Conversion Location Setting conversion locations.
• Business analysis
• Target analysis: The potential client should go through business analysis, and make a list of potential customer.
• Split Testing Split testing different ads to help you test and optimize your campaign in your marketing
• **Target Gym and Sport -**Target gym and sport is also an area to help increase users and get the sales.
• Ad Name Setup – setup ads with what interest will come
• Advantage Audience/ Original Audience – There advantage audience and or original audience setting set to what you want for testing .
• Product and Services – Tell what target customer should.

14. Testing (Continued):

• Don’t rely on 1-day testing: Don’t rely on only 1 day for testing before switching.
• Start checking back: Can check back to see if you are getting those results.
• Scaling: Should increase scaling get the results you get then can even it more better.

15. Catalogue’s:

• List type – Is the type list used on whatever the user wants.
• e-commerce business – Can use e-commerce business to set up list
• Website data link setup – The websites link and product can link to the website.
• Personalized campaign setup – Can do this is what campaign will be.
• Product type – Has what type of product it could be including cataloged business.
• Two options – The two options used as a shopify.
• Page info and ad detail – Then can pull the page for all the information

4. Conclusion:

The excerpt provides a promotional overview of a digital marketing course, emphasizing the advantages of digital marketing over traditional methods, the importance of targeted advertising, and the potential for career advancement. It also introduces various digital marketing strategies, setting the stage for more in-depth instruction within the course itself. The focus is on the practical application of these skills to grow businesses and succeed in the digital landscape.

Digital Marketing: A Comprehensive FAQ

FAQ on Digital Marketing

1. What is digital marketing in simple terms?

Digital marketing is promoting a business using digital platforms and media. Instead of using traditional methods like billboards or brochures, businesses use websites, social media, search engines, email, and other online channels to reach their target audience.

2. Why is digital marketing considered better than traditional marketing?

Digital marketing offers several advantages over traditional marketing:

• Cost-effectiveness: It’s often cheaper than traditional methods like printing flyers or renting billboard space.
• Measurability: Digital marketing allows you to track and measure your results. You can see how many people saw your ad, clicked on it, and made a purchase.
• Improvement: Because it’s measurable, you can continuously improve your marketing efforts based on the data you collect.
• Targeting: You can target specific demographics, interests, and behaviors, ensuring your ads are seen by the people most likely to be interested in your product or service.

3. What are the main types of digital marketing?

The main types of digital marketing include:

• Social Media Marketing: Using social media platforms like Facebook, Instagram, and YouTube to promote your brand and engage with your audience.
• Search Engine Optimization (SEO): Optimizing your website to rank higher in search engine results, making it easier for people to find you when they search for relevant keywords.
• App Store Optimization (ASO): Optimizing your mobile app to rank higher in app store search results, increasing the number of installs.
• Email Marketing: Sending targeted emails to your subscribers to promote your products or services, nurture leads, and build relationships.
• Pay-Per-Click (PPC) Advertising: Running paid ad campaigns on search engines or social media platforms, where you pay each time someone clicks on your ad.

4. What is SEO and why is it important?

SEO stands for Search Engine Optimization. It is the process of optimizing your website to rank higher in search engine results pages (SERPs) like Google. It involves making changes to your website’s content, structure, and technical aspects to make it more appealing to search engines. A high ranking means more visibility, which translates to more traffic and potential customers.

5. What is Social Media Marketing and why is it important?

Social media marketing is the process of using social media platforms to promote your brand, build relationships with your audience, drive website traffic, and generate leads. It includes creating and sharing engaging content, running targeted ad campaigns, and interacting with your followers. It is important because social media platforms provide a powerful way to reach a large and engaged audience, build brand awareness, and drive conversions.

6. What is Facebook Ads Manager and why is it helpful?

Facebook Ads Manager is a tool that allows you to create, manage, and review ads on Meta platforms like Facebook and Instagram. It provides a centralized platform for managing your ad campaigns, targeting your audience, setting your budget, and tracking your results. It’s helpful because it gives you granular control over your advertising efforts, enabling you to optimize your campaigns for maximum ROI.

7. What is Meta Business Manager and why is there a need for it?

Meta Business Manager is a tool that helps businesses manage their Facebook pages, ad accounts, and other assets in one place. It allows you to assign roles to team members, manage multiple accounts, and track your business performance across different platforms. It’s essential for businesses and agencies that manage multiple Facebook assets or work with clients because it provides a streamlined and organized way to manage their social media presence.

8. What are Custom and Lookalike Audiences, and how can I use them?

• Custom Audiences: Allow you to retarget people who already know you. You upload customer lists, website visitors, or app users so your ads appear to this specific group.
• Lookalike Audiences: Enable you to find new people likely interested in your business. It identifies common traits among existing customers then finds similar people to target.

Digital Marketing and Facebook (Meta) Advertising Guide

Digital marketing involves businesses using digital platforms to promote their products or services. It is better than traditional marketing because it is cost effective and allows for precise tracking, measurement, and improvement of campaigns. Digital marketing also enables businesses to target specific audiences, which is more efficient than traditional methods.

Different types of digital marketing are:

• Social Media Marketing Utilizing platforms such as Facebook and YouTube to promote products, engage with customers, build community, and target advertising.
• Search Engine Optimization (SEO) Improving a website’s ranking in search engine results to increase visibility. SEO involves optimizing a website so that it appears on the first page when potential customers search for relevant keywords.
• App Store Optimization (ASO) Optimizing app listings to increase visibility and drive more installs.
• Email Marketing A powerful tool for converting clients and delivering business emails.
• Pay-Per-Click (PPC) A method of buying traffic through paid ads, like Google Ads, where businesses pay for each click on their ad.

Facebook (Meta) Marketing and Advertising:

• It can be crucial for businesses due to its large active user base of around 3 billion and over 10 million advertisers.
• Offers various ad formats, including card-like carousel ads and collection ads.
• Allows integration with CRM and other software.
• Meta has three major assets, Facebook, Instagram and WhatsApp, that can help businesses in their marketing efforts.
• Remarketing involves targeting audiences who have already interacted with the business, such as Facebook page followers.
• Community building can be achieved through creating Facebook groups and engaging with the audience.
• Organic marketing involves posting content without paying, while paid marketing involves running ads.
• Paid marketing is essential because Facebook’s algorithm changes have reduced the reach of organic content.
• Paid ads also help bypass issues like content saturation and difficulties in measuring return on investment.

Key elements to running a Facebook Ad campaign:

• Creative This involves creating an image or video for the ad.
• Targeting Defining the audience to reach with the ad.
• Campaign objective Determining the specific goal to achieve with the campaign.
• Ad account setup Setting up an ad account and payment method.
• Ad copy Writing compelling text for the ad to convince someone to take action.
• Ad budget Setting a budget for the ad or campaign.
• Landing page Directing traffic to a specific landing page.
• Tracking pixel Using a tool for remarketing.

A Facebook Ads Manager is a tool to create, manage, and review ads on Meta assets. A Meta Business Manager is a tool to manage multiple ad accounts and Facebook pages, assign roles, and manage people in the business. It offers management tools in one place and is helpful for freelancers and agencies.

To run ads on Facebook, you need:

• A Facebook profile/account
• A Facebook page for businesses, brands, and celebrities
• An ad account or Ads Manager account
• Creative content (images or videos) for the ads

Creating a Facebook page involves providing the page name, category, and a bio. Linking a business page with an ad account allows for running ad campaigns.

You can add a payment method by going to billing in the Ads Manager and entering credit or debit card details.

Meta Business Manager allows for adding multiple admins, managing pages, and assigning roles. To create a Business Manager account, go to facebook.com/scut and provide the brand name and email.

When setting up a campaign on Facebook, you need to define the objective or goal. Common business goals include:

• Awareness To maximize reach
• Traffic To drive traffic to a website
• Engagement To increase likes, shares, and comments
• Leads To generate leads
• App promotion To increase app installs
• Sales To drive sales, best for e-commerce businesses

When creating a campaign, you can choose between an Advantage Plus Shopping Campaign (uses AI) and a manual sales campaign.

A Facebook Ads campaign structure consists of:

• Campaign level Setting the objective
• Ad set level Defining the schedule, budget, bidding strategy, targeting, and placement
• Ad level Setting up the creative elements (images, videos, links, and ad copy)

You can create multiple ad sets within a campaign and multiple ads within an ad set.

At the ad set level, you define the conversion location:

• Website
• Ad
• Messaging apps (Messenger)
• The performance goal (e.g., maximize the number of conversations)

You can also set a bid control to limit the cost per result. The delivery type can be either standard or accelerated (to spend the budget quickly).

Budget and schedule can be set with a daily budget or a lifetime budget.

Targeting options:

• Location Target people based on where they live or have been
• Age and gender
• Detailed targeting Target people based on interests, behaviors, and demographics
• Languages

Detailed targeting allows for selecting interests related to entertainment, family, fitness, and more.

There are three methods of targeting:

• Single Interest Targeting Targeting only one interest
• Stack Targeting Targeting multiple relevant interests
• Layer Targeting Targeting an interest with an additional condition

You can also use brand-based or competition-based targeting.

Placement options determine where the ad will be shown, such as on Facebook, Instagram, Audience Network, or Messenger. You can choose automatic placements or manual placements.

Call to action buttons tell the audience what to do (e.g., Send Message, Book Now, Download Now, Get Offer). You can create message templates for Messenger.

To get inspiration for Facebook campaigns, you can use the Facebook Ads Library to analyze competitor ads.

You can create custom audiences from various sources, such as website visitors or customer lists. Custom audiences can be used for retargeting campaigns.

Domain verification is essential for conversion tracking and building credibility. It involves adding a DNS record or HTML file to the website.

Event tracking involves setting up events in the Events Manager to track user actions on the website. Events can include button clicks, page visits, and purchases.

You can set up split testing to test different audiences or creatives. This involves creating multiple ad sets with different targeting options or different ads.

To set up a sales campaign:

• Select the sales objective
• Choose between an Advantage Plus Shopping Campaign and a manual sales campaign
• Define the conversion event
• Set the budget
• Design the ad creative

Facebook (Meta) Ads: Marketing, Campaigns, and Optimization

Here’s a discussion of Facebook Ads, drawing on the provided source material:

• Facebook (Meta) Marketing and Advertising is important for businesses because Facebook has a large active user base of around 3 billion and over 10 million advertisers.
• Meta provides various ad formats, including carousel ads and collection ads.
• Facebook integrates with CRM and other software.
• Meta has three major platforms, Facebook, Instagram and WhatsApp, that can help businesses in their marketing efforts.
• Remarketing involves targeting audiences who have already interacted with the business, like Facebook page followers.
• Community building can be achieved through creating Facebook groups and engaging with the audience.
• Organic marketing involves posting content without paying, while paid marketing involves running ads.
• Paid marketing is essential because Facebook’s algorithm changes have reduced the reach of organic content.
• Paid ads also help bypass issues like content saturation and difficulties in measuring return on investment.

Key elements to running a Facebook Ad campaign include:

• Creative: This involves creating an image or video for the ad. The image or video uploaded is the creative, and it is advocated for through primary text.
• Targeting: Defining the audience to reach with the ad.
• Campaign objective: Determining the specific goal to achieve with the campaign.
• Ad account setup: Setting up an ad account and payment method.
• Ad copy: Writing compelling text for the ad to convince someone to take action. The ad copy comes from copywriting. Copywriting is done to make someone take some action.
• Ad budget: Setting a budget for the ad or campaign.
• Landing page: Directing traffic to a specific landing page.
• Tracking pixel: Using a tool for remarketing.

A Facebook Ads Manager is a tool to create, manage, and review ads on Meta. A Meta Business Manager is a tool to manage multiple ad accounts and Facebook pages, assign roles, and manage people in the business. It offers management tools in one place and is helpful for freelancers and agencies.

To run ads on Facebook, you need:

• A Facebook profile/account.
• A Facebook page for businesses, brands, and celebrities.
• An ad account or Ads Manager account.
• Creative content (images or videos) for the ads.

Creating a Facebook page involves providing the page name, category, and a bio. Linking a business page with an ad account allows for running ad campaigns.

You can add a payment method by going to billing in the Ads Manager and entering credit or debit card details.

Meta Business Manager allows for adding multiple admins, managing pages, and assigning roles. To create a Business Manager account, go to facebook.com/scut and provide the brand name and email.

When setting up a campaign on Facebook, you need to define the objective or goal. Common business goals include:

• Awareness: To maximize reach.
• Traffic: To drive traffic to a website.
• Engagement: To increase likes, shares, and comments.
• Leads: To generate leads.
• App promotion: To increase app installs.
• Sales: To drive sales, best for e-commerce businesses.

When creating a campaign, you can choose between an Advantage Plus Shopping Campaign (uses AI) and a manual sales campaign.

A Facebook Ads campaign structure consists of:

• Campaign level: Setting the objective.
• Ad set level: Defining the schedule, budget, bidding strategy, targeting, and placement.
• Ad level: Setting up the creative elements (images, videos, links, and ad copy).

You can create multiple ad sets within a campaign and multiple ads within an ad set.

At the ad set level, you define the conversion location:

• Website
• Ad
• Messaging apps (Messenger)
• The performance goal (e.g., maximize the number of conversations)

You can also set a bid control to limit the cost per result. The delivery type can be either standard or accelerated (to spend the budget quickly).

Budget and schedule can be set with a daily budget or a lifetime budget.

Targeting options include:

• Location: Target people based on where they live or have been.
• Age and gender.
• Detailed targeting: Target people based on interests, behaviors, and demographics.
• Languages.

Detailed targeting allows for selecting interests related to entertainment, family, fitness, and more.

There are three methods of detailed targeting:

• Single Interest Targeting: Targeting only one interest.
• Stack Targeting: Targeting multiple relevant interests.
• Layer Targeting: Targeting an interest with an additional condition.

You can also use brand-based or competition-based targeting.

Placement options determine where the ad will be shown, such as on Facebook, Instagram, Audience Network, or Messenger. You can choose automatic placements or manual placements.

Call to action buttons tell the audience what to do (e.g., Send Message, Book Now, Download Now, Get Offer). You can create message templates for Messenger.

To get inspiration for Facebook campaigns, you can use the Facebook Ads Library to analyze competitor ads.

You can create custom audiences from various sources, such as website visitors or customer lists. Custom audiences can be used for retargeting campaigns.

Domain verification is essential for conversion tracking and building credibility. It involves adding a DNS record or HTML file to the website.

Event tracking involves setting up events in the Events Manager to track user actions on the website. Events can include button clicks, page visits, and purchases.

You can set up split testing to test different audiences or creatives. This involves creating multiple ad sets with different targeting options or different ads.

Facebook Ads: Audience Targeting Strategies

Here’s a discussion of audience targeting for Facebook Ads, based on the provided source material:

• Definition: Audience targeting involves defining the specific group of people you want to reach with your Facebook ad.
• Importance: Effective audience targeting is crucial for ensuring that your ads are shown to the most relevant people, increasing the likelihood of engagement and conversions.

Types of Targeting Options

1. Location: You can target people based on their location, such as their city or country. For physical businesses, city-based targeting can be effective. For online businesses, targeting an entire region might be more appropriate.
2. Demographics: You can target people based on demographic factors like age and gender. For instance, you can set the minimum and maximum age range for your target audience and specify whether to show the ad to men, women, or both.
3. Detailed Targeting: This allows you to target people based on their interests, behaviors, and demographics.

• Interests: You can select interests related to various categories like entertainment, family, fitness, and more.
• Behaviors: You can target people based on their behaviors, such as purchase behavior. For example, you can target people who are “engaged shoppers” or those who have made payments through Facebook.
• Demographics: You can further refine your audience based on demographics such as education level, relationship status, job, or life events.

1. Languages: You can target people based on the languages they speak.
2. Custom Audiences:

• These are audiences you create based on people who have already interacted with your business.
• You can create custom audiences from various sources, such as website visitors, customer lists, or people who have engaged with your Facebook page or ads.
• Custom audiences are valuable for retargeting campaigns.

1. Lookalike Audiences:

• These are audiences that Facebook creates to match the characteristics of your custom audience.
• Facebook identifies the traits and interests of people in your custom audience and finds similar people to target.
• Lookalike audiences can help you reach new people who are likely to be interested in your business.

Detailed Targeting Methods

1. Single Interest Targeting: Targeting only one specific interest.
2. Stack Targeting: Targeting multiple relevant interests simultaneously. Ensure that the interests, behaviors, and demographics you stack are closely related.
3. Layer Targeting: Adding an additional condition to your targeting. For instance, targeting people who are interested in shoes but also interested in formal wear.

Additional Targeting Strategies

• Brand-Based Targeting: Targeting people who are interested in specific brands.
• Competition-Based Targeting: Targeting people who are interested in your competitors.

Refining Your Audience

• Excluding Locations: You can exclude specific cities or regions from your targeting. This is useful if you know that your product or service is not relevant in certain areas.
• Monitoring Audience Size: Keep an eye on the estimated audience size as you adjust your targeting. Make sure your audience isn’t too narrow or too broad. Facebook provides an indicator to help you gauge whether your audience size is appropriate.
• Advantage Detailed Targeting: This option allows Facebook’s AI to expand your targeting beyond your initial selections if it believes it can improve results.

Custom Audiences and Facebook Pixel

• Facebook Pixel: The Facebook pixel is a code snippet that you place on your website to track visitor activity. It allows Facebook to collect data about the actions people take on your website, such as page views, purchases, and form submissions. This data is used to create custom audiences and optimize ad campaigns.
• Creating Custom Audiences: To create a custom audience, you can go to the “Audiences” section in Facebook Ads Manager or directly within the ad creation process.
• Excluding People: When creating a custom audience, you can also exclude people who have already taken a specific action, such as those who have already followed your page.

By using these audience targeting options and strategies, you can create more effective Facebook ad campaigns that reach the right people and achieve your desired business goals.

Facebook Ad Copywriting: Headlines, Text, and Optimization

Here’s a discussion of ad copywriting for Facebook Ads, drawing on the provided source material:

• Definition: Ad copywriting is the process of writing compelling text for ads to convince someone to take action. The goal of copywriting is to create content that persuades the audience to take a desired action, such as making a purchase or clicking a link.

Key Elements of Effective Ad Copy

1. Headline:

• The headline is a crucial element that appears in bold, often right below the page name.
• It should be short (4-5 words) and to the point.
• The headline should use attractive elements to grab attention and create interest.
• It is helpful to include keywords that are relevant to the product or service.
• Examples of effective headlines: “Buy Now,” “Buy One Get One Free,” “Free Delivery,” or “Get Yours Now”.
• Including a unique selling point or a feature of the product can also be effective.

1. Description:

• Also known as the link description, it appears below the headline on certain placements.
• The description should empower the value that the product or service provides to the buyer.
• Examples: “Money-back guarantee” or “Hundreds of happy customers”.

1. Primary Text:

• The primary text is the main body of the ad copy.
• It provides an opportunity to explain the creative (image or video) in detail.
• Strategies for writing effective primary text include:
• Social Proof: Include social proof, such as the number of satisfied customers or endorsements.
• Reviews/Testimonials: Add reviews or testimonials from past clients.
• Urgency: Create a sense of urgency by highlighting limited-time offers or limited stock.
• Fear of Missing Out (FOMO): Make the audience feel like they will miss out on something valuable if they don’t take action.
• Call to Action (CTA): End with a clear and direct call to action, such as “Click the button below” or “Call or message now”.

Best Practices for Ad Copywriting

• Use clear and concise language: The ad copy should be easy to understand and get straight to the point.
• Highlight benefits over features: Focus on how the product or service will benefit the customer rather than just listing its features.
• Incorporate keywords: Use relevant keywords to help attract the right audience.
• Create a sense of urgency: Encourage immediate action by highlighting limited-time offers or limited availability.
• Include a strong call to action: Tell the audience exactly what you want them to do.
• Maintain a consistent brand voice: The ad copy should align with the overall tone and style of your brand.
• Personalization: Personalizing the message to the user (e.g. addressing them by their name) can improve engagement.
• Use Visual Elements: Emojis and other visual elements can catch the eye and make the ad copy more engaging.
• A/B Testing: Utilize A/B testing to determine which headlines and ad copy perform better.

Optimizing Ad Copy with Multiple Options

Facebook allows for using multiple options for primary text and headlines, which the algorithm will shuffle to optimize the ad’s performance.

• Primary Text: Using five different primary texts enables the algorithm to optimize the ad better by showing different versions to different users. This allows for testing different features, benefits, and calls to action.
• Headlines: Similarly, using multiple headlines enables the algorithm to test different headlines and determine which ones resonate best with the target audience.
• By providing multiple options, advertisers increase the chances of finding the most effective combination of text that resonates with their target audience.

Tools for Ad Copywriting

• ChatGPT: Can be used to generate ad copy.

Facebook Ads: Campaign Objectives Guide

Here’s a discussion of campaign objectives for Facebook Ads, based on the provided source material:

• Definition: A campaign objective is the specific goal you want to achieve with your ad campaign.
• Importance: Choosing the right campaign objective is crucial because it tells Facebook what you want to achieve, which helps Facebook optimize your campaign for the desired results.

Types of Campaign Objectives

1. Awareness:

• Objective: To generate interest in your product or service.
• Use this objective to:
• Reach a broad audience and increase brand visibility.
• Increase awareness of your location (if you have a physical store).
• Suitable for:
• Businesses launching a new brand or product.
• Campaigns focused on increasing reach and impressions.

1. Traffic:

• Objective: To drive traffic to your website, app, or Facebook page.
• Use this objective to:
• Increase link clicks.
• Direct people to specific content or landing pages.
• Suitable for:
• Businesses that want to increase website traffic.
• Campaigns focused on driving users to a specific URL.

1. Engagement:

• Objective: To increase interaction with your content on Facebook.
• Use this objective to:
• Increase likes, shares, and comments on your posts.
• Boost engagement on your Facebook page.
• Suitable for:
• Campaigns focused on building a community and fostering interaction.
• Increasing reach of Facebook posts or videos.

1. Leads:

• Objective: To collect leads for your business.
• Use this objective to:
• Capture customer information, such as names, email addresses, and phone numbers.
• Gather leads through Facebook’s lead form.
• Suitable for:
• Businesses that need to generate leads for sales or marketing purposes.
• Real estate or service-based businesses.

1. App Promotion:

• Objective: To increase downloads and engagement for your app.
• Use this objective to:
• Drive app installs.
• Promote in-app events or purchases.
• Suitable for:
• Businesses that have a mobile app.
• SaaS (Software as a Service) companies.

1. Sales:

• Objective: To drive sales of your products or services.
• Use this objective to:
• Encourage conversions on your website or app.
• Promote catalog sales.
• Suitable for:
• E-commerce businesses.
• Businesses focused on direct sales and revenue generation.

Choosing the Right Objective

• Align with Business Goals: Select an objective that aligns with your overall business goals. If you want to increase brand awareness, choose the “Awareness” objective. If you want to drive sales, choose the “Sales” objective.
• Consider the Customer Journey: Think about where your target audience is in the customer journey. If they are not familiar with your brand, start with an “Awareness” campaign. If they are ready to make a purchase, use a “Sales” campaign.
• Messaging Apps: To increase communication through messaging apps such as Messenger, use the engagement objective.
• Sales Through Communication: If the goal is sales but the approach involves communication through messages, select the engagement goal.

Setting Up a Campaign Objective

1. Create a Campaign: In Facebook Ads Manager, click on the “Create” button to start a new campaign.
2. Choose an Objective: Select the campaign objective that aligns with your goals. Facebook will then guide you through the setup process based on your selection.
3. Optimize for Conversions: If you want to optimize for specific events (e.g., purchases, leads), make sure you have set up Facebook Pixel and conversion tracking on your website.
4. Manual vs. Automated Setups: You can choose between manual and automated campaign setups. Manual setups give you more control over targeting, bidding, and placements, while automated setups use Facebook’s AI to optimize your campaign.

The Original Text

So one of the most requested course Basit bhai take a digital marketing course If you take a digital marketing course then brother Your brother is present in digital marketing By taking the course and today you will get Inshallah inshallah in dept digital marketing You will be taught about its types You will be told a complete proper skill In today’s video you will be taught So that you can learn this and go and start working as a freelancer You can start your career or business Want to grow your e-commerce business? Or are you working in any restaurant field? You can be any kind of business I want to grow it after this course So, Inshallah you will become capable of that You can grow your business through the digital market Let us learn Assalam so that we can grow Walekum so first of all let’s talk about what Look, I will tell you in simple way what is digital marketing I try to explain in my words Business should use digital platforms or digital The practice of promoting through the media Digital Marketing is called Marketing What is it to promote your business But the same marketing can be done digitally of digital media through platforms through like facebooksignup.in Marketing Simple Eye Hope you understand digital marketing must have gone now let’s talk about why digital Marketing is better than traditional If you look at marketing, your business promoting what people do right now either We will get it printed on flex or on billboard They put a star on top which is very It seems expensive or they could have printed it on a banner If not, then nothing happens, I give you a rickshaw behind Giving flex lava, are you understanding what this is? All these methods we are doing are traditional Hid the marketing brochures Hire a marketing guy, go ahead Distribute it door to door and put up a flex here Apply glue and dirty all the doors like this You guys are doing activities in this now What is number one? It’s very heavy on your pocket. Traditional marketing is a burden number two is very heavy you miss it I can’t do that brother this so and so guy is mine that flex or that banner or whatever At the corner of the comb where someone smoked paan I threw peak on the one that has my ad on it Are you seeing this ad from somewhere? can’t even track it, can’t map it can’t and number three you can’t improve it you can see there is a very famous quote if you can’t measure it you can’t improve it if You are not even able to measure it My sales through traditional marketing How many calls are coming through how much are you getting after seeing the billboard The rickshaw is behind which I have a flexible e-rickshaw You’re getting two guineas when you do all these things If you can’t do a major then you can’t do better can you feel like seeing that billboard there are many lines but the rickshaw which yours You had put flex behind it, it was like this I went to the place, there was a lot of crowd there and all those were targeted people, they had your Service your restaurant or your business If he is interested in me then he can call from there diya you can’t mary so that’s why you can’t improve it but digital what can you do in marketing mayer can end number four and the most The important point that you are targeting The flex that you have put up at the back of the rickshaw He can also see a school kid A man from a house who fights with his old woman He came and is going to work in a rickshaw He too saw your flex while sitting He has nothing to do with your business The poor guy is fed up with his life what to do brother one is married to another can understand the pain and suffering of a married person That’s why someone goes out somewhere like this Some guy is going around doing labour work He is also going to see your ad If so, then it is not your targeted audience Now for example you can sell mobile covers If you do this then you can add those people directly can show that those who have the same model The mobile for which you are selling the cover is Rs. For example you can write something for 13 Pr McCabe Are you selling any of his X-rays? If you are doing this then you can directly tell those people Can show ads to those who have that model You are understanding the point, think where Where did traditional marketing go and where is it going You can also do targeting and also do mesmerizing Which type of age group can be more you are getting converted, you will know everything The old lady is buying more men People are buying this ad of mine more I thought it was performing well Now I am not able to major in each thing and Then you can improve it brother Traditional Marketing vs Digital Marketing Clear Winner Digital Marketing Yes Traditional for Brand Awareness You can definitely do marketing If you have the budget to do that, you Spending a lot on digital marketing and traditional marketing still works for you If you have that much money left then you By marketing through traditional veg You can increase your brand awareness Now let’s talk about G types of digital Social media is the number one marketing tool Marketing and my favorite skill This is my favorite type and I like social media a lot. Media marketing is very much like social What are the different types of media marketing Your platform arrives If they are seen there then those people What are you doing There is youtube0 on Facebook, yes your social Media marketing is now going to be We are going to discuss in detail step by step I will teach you the step, number two comes here SEO is what is search engine Optimization for example you can see here But I came here and wrote something here. Like I wrote digital marketing I wrote it here and searched it now Look, a lot of results are coming now. Why is the result visible on top? why is this coming why is this visible This is because their SO has become good The authority of their website is good How much is your website getting ranked on top same time by clicking on the top of the google2 page or The poor guy thinks on the third and fourth and is 100th what business does he have sitting on the page If you want to meet then what do you learn in SO In SO you learn that you can be your own Or get your client’s website to the first page How to bring different keywords on top on that your client your customer search Do it and your business should come in front of him This is called SEO search engine optimization Next is App Store Optimization See when you are a digital marketer Do you provide services or even your business? When you launch an app, you also want that Maximum installs on your app Well if we take the example of play st yes you can take the example of post lst If you take an example of this then see here many All the apps come to you on the home page if you see anything here now Any app that you need in your mobile For example, you need fitness You need any app or game related to your If you want to install it in your mobile then you can click here But you come and search, okay now in the search If your app is visible on top then brother When your installation comes then you can search first By optimizing his listing through You can also increase the ranking of your app from there. from where you get the most Installs come and social media You can also promote your app through marketing Installs can be increased, see here But social media marketing is back again This is a very important skill, we will move forward Insha Allah let us cover this in detail. This is P store marketing in the end If we talk about the goal then it is your job to More and more on the client’s own app Generating more installs and activity If you want to perform the installation just by getting it done If you keep it in mobile then business will not come You also have to perform the activity that The user who installed your AI If it remains active then you can do all those things with it Let’s learn inside now next is G email within email marketing you come here I have my More to your clients etc. Email Marketing Can Convert a Lot It is a powerful tool, so you can help people in this way Emails now we will say that friend we our Who are so many people here? Email Marketing who reads their emails Brother, if it is not so trendy here This does not mean that the whole world I am not trending anywhere or any other people I don’t use email that much I use it very very much at work It’s all online, look at yourself, rest of it Do not take everyone’s email the same way Marketing is a very powerful tool and If you reach their inbox If you deliver your email then brother you Too much business email marketing Next is G PPC Click on Pay or you can google.it marketing now this is the thing that you You can see that this is organic result, this is SEO This is what you can see has come up through this is also an organic result The organic result is if I scroll down I should keep doing it, I should keep doing it, so if you are here Look, this looks like a sponge tab Now all the results that are coming are organic these people have not You have to run your business so that you can Long term you get free traffic But in the beginning, if you want traffic then so this is also a very good way that you [music] I also have the skill to run my own business to promote the to see facebooksignup.in and see if that You don’t know anything even if you are targeted or not no you can major but here ₹5000000 You can show ads to people who Your brand, your product, your service I am interested in it so that’s why I am on social media I like media marketing a lot I am not saying don’t do the rest Learn but social media marketing is such a It’s a skill that I work on myself too. and I promote it a lot Now let’s do this next part of the video I am Nomaan Yusuf bhai who is in today’s video He is the trainer of , today you will know these details If you learn it then InshaAllah you can become the master of any whether the platform Mashallah very good revenue by uploading You guys could have earned a lot of money You can easily install it but we will help you If you are uploading it free of cost then It is your duty that at least you Share this so that our purpose is that these courses can reach as many people as possible may he reach there and be fulfilled and that is yours Can’t do it without your support please Share these courses as much as possible Let’s go towards brother Numan Yusuf and Brother, I am also sitting with you. I am also with you. I’m going to learn with you Let me go a little further and let’s take an overview of marketing and Let’s look at all the important concepts that will Help us in building our foundation and base for learning aids so that we When you perform those things practically Run a campaign in Practically Ads Manager If we do, we will not face any difficulty and we Run a good fund campaign If possible, let’s look at an overview of marketing marketing is such an easy thing that In marketing we are able to market our product or To market the service it FCOSA social media to promote use marketing platforms and Using Facebook, we can Gives exposure to the product Bring content in front of people through Creating Engagement Building Community Building and Targeting Targeted Advertising So now it comes to Owner or as a social media marketer and Advertisers help out to build a Concrete Social Media Marketing Strategy and Drive More Results from If our campaign is good then F will have around 3 Billion active users including all of Its assets are around 10 million plus Advertisers From this you can guess how Crucial F Marketing And Advertising Is in todays Era next let’s talk about it what are the things that apart from Great audience tracking and targeting good we are Let’s say we use different ad formats Do it and print your ad in different formats in a different way to suit your audience I can present it in front of me in which I can talk about the basics If I do that, then Castle Add is a card like this an image comes which you You can swipe from right to left okay after that there are collection aids so this In this way we present our products in different formats Present your product or service to the audience can promote it next is that facebooksignup.in Easy and Even for Manager If we integrate any CRM inside If you want to link any other software then F helps us out in that, after that I am not feeling well now that meta is with her Three Major Assets That Can Help Us In Our Marketing Journey and Three Platforms hey gf then and it has come to you okay so now we Integrating with your business Page Can and Whatever our intentions are on both F and A Whatever ads are there is marketing effort Let’s go together and reach a larger set of audience so that our ad reaches them After all Facebook is a very good analytics These insights force us to analyze And judge by our marketing efforts we are able to You can see the result of very good If it gives a breakdown then we will do whatever we want These are efforts, analyze them very well we can talk with facebook after that What is remarketing of remarketing there is an audience there is a set of audience who is already involved with our business has interacted for example our If it is a F page then its followers are ours. There is an audience that knows us are aware of us and they have some how interact with our business ok so such The audience already knows us show him the ad again Re-brand your product or service Marketing is Remarketing is one Marketing is what you can tell me Remarketing means the audience that you You can re-market any thing in the market If you target again then f Great remarketing functionalities and gives us the convenience and tools and Remarketing We’re Practically Next You will see in section, then in community It is very good in the building, we are Example: Let’s create a group inside F And there is a community inside the group The building is done very well on the page Above we can engage with our audience by communicating with them over a long Lasting Relationship Building and Community the building which is Make organic efforts without paying anything is ok we don’t give any money to anyone I do not give money to any platform giving So in this marketing effort we have to face no I don’t want to pay any money, it’s free to Post Content on Fasu to Market Your product or service then another type That is paid marketing which involves Your AIDS is fine, so when we run AIDS if so then obviously they will have to pay for it Running Our Campaign and Promoting Too large set of audience to pay Inside marketing we run D and Marketing your product or service Now it comes to the point that when it comes to organic We can do marketing on F So why do we need paid marketing or f If AIDS is cured then he has a lot of wuzu hands The biggest reason is that now the The algorithm has changed a lot and Now that way your content or whatever you I am posting but it doesn’t get any reach Especially when you create a new business page If you have established it then you should do it that way I will keep publishing, I will keep publishing It will increase on the graduate page and then Rafta rafta which is a good social Media presence will be created, followed by algorithms If there is a change then your A good performance was coming up maybe that he falls okay after that competition There is too much organic if you are in the market If you are doing marketing then there are others like you There will be many pages and businesses that Organically Produced Ingredients To market your product by posting it Then try to improve the content quality it matters a lot when you are Doing Organic Posting or Marketing on Then there is the issue of content saturation and Measuring Return on Investment We face a lot of difficulties, we face a lot of problems We cannot know what it means to know It is a bit difficult because of the efforts we put in He is on top of organic marketing How much more effective are they than that? The result is coming fine while inside AIDS All these issues can be bypassed You go to your returns and investment You can see how much percentage is coming or At what level is it coming ok and instant that is we can drive results we don’t have to wait that good Will our content be of better quality or more If you post more than that then the result will be If it comes or the algorithm changes then our If the reach falls then we will reach through AIDS Can generate results quickly for us The product or Service ok now let’s talk about fu aids campaign which is one its nutam or its jo First we have discussed what are the important elements We talked about the basic elements we need were to run a campaign so now we will do a little Let’s talk in detail about what happens inside an ad what are we actually doing and What do we need to set up so the first thing we need is an ad I want to make something creative, okay what is creative it happens that The image that is shown to the audience could be Or it could be a video followed by an add We have to target who this ad is for It will reach people, okay, we will define it Yes, how can you send this ad to these people? For example I take a smartphone I am putting an ad for this so I am in the f I target people who Are you interested in smartphone or inside gaming inside mobile gaming or if i have Every campaign that happens has some A goal is a specific objective What we want to achieve from that campaign If it were, then we would have given it a good and correct answer The campaign objective has to be chosen Next what we need is to setup an ad account And inside that we have to put the payment method As discussed earlier about the ad account Inside we simply enter your bank card details enter the details and So that payment is automatically deducted from our account After that we need a copy of the ad. What is a copy of your image or video? The text you write above The one which is called fab, description or primary text to Professional is his professional term ad copy okay this comes from copy writing which This is how websites are copied, this is how ads are copied it is a copy of okay good copy or What is the purpose of copywriting or What is the definition of this that any such Content is any text that you I write in a way that I can convince someone take some action okay so if you write anything For example you are selling If you want to put an ad for a smartphone then you We are writing about the features of the smartphone benefits are telling ok its unique Selling points are telling some offer that if you buy a smartphone then we I will give you the second one for free. Buy one get one Free or 20 off or free delivery at any cost All this content that you are writing, this is Copywriting That Is Done to Make Someone Take Some action okay you’re writing this because He should take action and purchase this smartphone do it okay next is the ad budget so In this we have our ad or campaign A budget has to be set Inside the landing page, we Even if there is traffic, it can be done like this If you click on that word then our t come on top or go to messenger We can get it landed wherever we want If the next G tracking pixel is there’s an element of re marketing okay one If it is a tool then we will use it next which is our Discuss the session in detail we will do it ok now it comes to that When If we run an ad, then for that we need an ad An account is required, we have talked about it before We believe that an ad account is used for this that we can manage our campaigns That’s ok, just like an F account, it’s simple So it is used so that we can tell someone Send friend request or share content If you perform any activity then To manage such advertisements for that we have d account ok So in this See what is written facebooksignup.in will do ads manager up and we’ll see how my jo is d The account was automatically created by FOB it will be there and I can use it to run d campus ok now let’s talk What is Facebook Ads Manager and why is it helpful? what is a business manager ok now i am surprised When she changed her name to Meta Now he for running campaign ok whatever we add Create ads and run them, optimize them if we manage them then we Where are you doing all this from f aids Okay, inside the manager tool, we open it We will do all the work within that. Inshallah you will be better You will understand it as it is written that This tool allows you to create, manage and Review Ads on All Meta Assets Including coca cola okay so coca cola joe His business is He will have a lot of assets in the future, okay Just like a warehouse would be a production There will be a house, there will be a factory, If they will have an outlet then it will be a very big business all assets are okay so one is like this When you connect your business with Facebook If you try to manage the above then your You also have a lot of assets which you can Your Facebook page is your asset, your Facebook page is your asset Account is an asset, your pixel is a This is a good asset for your Facebook business page People who are scoring runs are your assets So when we take a business to Facebook if we build his social presence then it will help him If you have a lot of assets then Fu has one A tool has been provided which is called Meta Business Manager Two Manage everything about your business on okay so manage them Differentiable Creating a different Facebook page for each campaign so all this is a lot It is done well as a business manager You guys should read it as it is written inside that offers A&F management tools in one Place you can manage multiple accounts Multiple pages from one place assign roles And manage the people in your business well Convenient tool for overall business Management on well why is there a need for this c and let’s talk if we can get a nice big Want to become a freelancer or are you a freelancer? or we are an agency social media of marketing then if we have business If there is no manager then we can handle the clients’ accounts that of his d account or his f business page We find it very difficult to get access will come okay so if we are a freelancer or If you want to operate as an agency It is very important for us to be a business Create a manager account and register your account on it All that is work Let’s take an example: Meta Business To understand the manager’s application, For example Pepsi is a brand If there is business then Pepsi has more Business is fine Seven Up is a business of Pepsi. After that Lays Pepsi has a business and Let’s assume that there is some other Kurli who is Papa’s business is okay now these three businesses Obviously you need a separate ad account Seven Up The campaign of the event will be Seven Up’s own ad There will be an account which will be used for Sen Up Ad Campus It will be used so that it can be used for cool lease campaign it should not get mixed together, okay now your intake is He will have his own f page Using Business Manager, you This business will operate all the business Open your page to setup in manager for that my d account for kurli my Page Create your account and register yourself for the account By doing this your account is your page Manage your business in a very structured way I can do it like this for example I have one business, the other one is shoes It’s mine, someone please accept that this is my pen If I sell then buy shoes like this I will have my own specific page which is for shoes then at the top of the page that will be related to She will be my one to run campus There will be an account and the pencil business It will have its own page and pencil campaign It will have its own ad account to run So creating multiple business pages and accounts to and To manage the people working We are the people of Meta Business Manager account setup and use Meta Business Manager using yes bismillah rehman rahim now we know this thing You will see how to run the ad on top of f what things will we need What assets will be needed? First of all, we need a fb profile which you call fu account No, you simply went to facebook.com go there and sign up for an account I want to get it, I want to create an account, okay? f profile which is what it is for Individuals who are a person use Allows the f profile to connect with other Peep sends friend requests to people Likes comments on people’s posts whatever activities he does on a daily social A media user’s f user’s f page Why is it needed and what is it for? it is said that whatever businesses are Companies that are celebrities are brands All are content creators [music] The social media presence is through a Why is an account necessary and what is its function Like we send friend requests to people on Facebook Like people’s posts to send use to comment send us your facebook id just like this I need an ID, I need an account, add on fab To run the campaign, you need that account or ID The name is Simply D Account or Ads Manager The account is fine, as I said, as soon as we he will look at the details okay and as soon as When our ad runs, whatever payment is made it also costs Both can walk which is the last thing creative inside it and which is an actual ad We have to put on a show for the audience and we Create and setup it The one who creates a picture is called creative On top of the F, you can see the ad and that video as well Maybe that image could also be good Ads can be created in some other formats as well Like Castle is a collection add on primer Video and images are the only types of creative So now let’s go to the screen and see that’s how we can set up a We have to tell you the name of the page whatever your Is the business your own business or your it’s the client’s business, okay so whatever Whatever is the name, whatever is a brand name, we have You have to keep it here for example I think of a name to show it like that abc shoes okay abc shoes someone E-commerce store can be any physical If there can be a store then we will name it Next, we have to tell the category that This page which we are going to create is In which category and which niche it falls okay so here we go about our business I will tell you the category here for For example, we write that I have these shoes If you write then options are coming here, please tell me yes what is this about mens clothing The store is footwear The store is sportswear If it is a store then choose whatever category is relevant to you From here you will feel that you have to choose it From here you can create three categories for your business page so from here i can say I take it that this is G Footwear store and Again I write shoes and see That someone is showing me the relevant category So let’s go to the sportswear store from here Our business is also sports wear If he offers then they too choose well in shopping and retail I say that This category of our business becomes for Our example is an e-commerce store which is operating in B2C of retail If it also gives products then this category I will choose and then we A good bio of yours [music] Let’s do that offers a variety of Premium quality shoes at affordable price Prices so this sounds good to read ABC Shoes Offers a Variety of premium quality shoes at affordable price Prices: Well, you can write this bio yourself as well. and you can even use some chat bird Like Chat GPT and [music] you have to click on it then your page will be open It will be created and then you can I have to do some settings for it which There is an about section, you have to go there again and I will ask you for further information there. Whatever options you have there Try to fill every option You have to give all types of information is like your opening hours or whatever You have to tell him about your working hours After that you have to tell your location. If it is a physical store, whatever is its location I have to tell that, I have to tell the address, whatever You can give maximum details about your will understand it and visibility will also improve it happens ok so by doing this you facebooksignup.in is created ok one dummy page here when you guys your Account with your business page If you link it then whatever things are here There will be recommendations, you have to do that first ok then you have to go down here Here you have clicked on Edit Details. You have to click and whatever relevant details you can give it, you have to give it, okay Like you have to tell the hours of your business Price Range Services Then From Here You have to go to the settings and also the relevant settings like first you You have to setup your own user name which is It is okay to be relevant and it is all about branding It is very important which username you choose They are doing all your social media If the username is the same on both platforms As One thing to understand about facebooksignup.in is that an impression goes okay so here it is You your own put a dash or a one before it I am currently trying to make it unique. If I am here then by doing this you people have made a You have to keep a unique username for the page Next You can click on New Pages Experience option above. you want to go and if you see any guy here I want to add as a user as a Account linking has to be done with the page like You by using facebooksignup.in and there on the left side The AIDS section will be written above it Click and you will land in Ads Manager The ads manager will work only when You are logged in to facebook.com the way it is look at the top right side My picture is coming which means that I And If it opens then see, we have it If the Ads Manager tool is opened then use it while doing Here is how we will need this ID Yes, our personal ad account is here People can now create campaigns okay now we have inside this ad account Simply add your payment details and Then we can run our ad campaign if so, what shall we do for it If your d account is fresh you have just If payment method is not added then click below will give you a notification that you are Add a payment method in case you need it If you don’t get the notification then where can you do it from You can go to billing on top left side in the section and from here you can Payment method which is payment details, add it If I do, I will go to the payment method I’m going to go ahead and here we go down and Click on the bottom right corner with your ad account ID. It will be written Add Payment Method Click Here will do it and whatever details you have, if If we have a credit card, will add details if debit card or We have an ATM so we can do it through that also. so here I have entered debit and I have chosen a credit card on top next let’s go and whatever your name is here Like my name is Numan Yusuf I am my Now I will add your name to the card below If you have a debit card, the number is ATM card, on top of it there is a front There is a number written on the side You have to enter your card number here Below that, your ATM card or The expiry date of the debit card is You have to mention pay here and ATM or Debit Your seed and photo is written on the back side of the card. CVV number is there, you have entered it here If you want to enter that digit then these four After filling the things you clicked on save. If you want to click then your payment method will be selected it will be added inside it and then Whatever the cost of your ad, that thrush hold Upon completion, it will be directly deducted from your account she will do it ok ji now we will do the second most let’s get to the important thing which is You can have multiple admins, ok then We can manage multiple pages Multiple employees within F Business Manager You can add it to your business okay and we can sign them for the roles For example we have an employee ad Do it inside your fb business manager and assigns to him the responsibility that is also the work of social media management which You have to publish the post, that’s what you have to do Secondly, let us add one employee whom we They say if you run a kid campaign then it will be like this We can add different employees from this So You can keep it in your business manager and If we can manage them then let’s see Now how do we create this? We have come to know that business is done on this URL facebook.com scut ok you Click on the button and then to tell that Let’s keep the name of the brand name Up Growth digital marketing is good for you A business manager is becoming digital To do marketing work then you can use this You can choose any brand name by any means or Do you have any other business? E-commerce store So whatever name you have thought of for that brand Yes, simply keep the same name of your account I have to take it forward, your name is already there He has fetched my name and business Email Now you can also use professional email here you can do it just like for example one The company has an email just like mine What will be the estimated rate of upgrowth digital marketing co or simple if you have g mail1 23@gmail.com so for both the emails types can work here not necessary whether it’s your brand email or a professional After filling the information we will send you the email If you click on the save button then go ahead our business A manager account has been created named We had kept Upgrow Digital Marketing Further it is telling you that you Once you confirm your email, you have logged in to your Gmail account. has to go to the inbox of and whatever meta business suite should open up as ok this If you see a dashboard like this, then There is nothing to worry about All our processes related to advertising There are accounts, there are pages, there are people to manage them so if you have When Meta Business Suite opens, you You have to click on Simply Help below And here it is called Go to Business Manager If you want to do the above then you will have to face the business manager It will open, so now see that our name is It is written above that this is our business This is an account, now inside this we have added pages okay now we have to do a digital marketing agency for example or If you are a freelancer then We have to add as many pages as we want Those who already have admins or we have created our I need to get access to the client’s fpage for running aids for his business is ok or I need to get access to his d account If you want to get access to the pixels, then do as much as you want We need to get access to the Business Manager can be taken through very easily and We can handle multiple clients We have multiple businesses You can now provide advertising services Let’s go to the Ad Manager and see how do we run a campaign will set it up practically and There is an objective or goal which he wants to achieve it has to be done within a time frame, then a What are the goals for a common business? can usually mean he wants sales He wants leads on his website Does he want traffic or brand? If you want awareness then whatever marketing is there, it will be easy. Whether you do it through Facebook ads or any other Whatever the execution, it is objective The business is almost the same, so here Whenever you set up a campaign on F So in the beginning, first of all you have this I want to tell F that my friend this We started running advertising campaigns What do we want to achieve with this? what is our purpose what is our objective What is the goal so I create a campaign if we click on create then here But let me tell you some campaign objectives. You get to choose which type you want What is the goal of the campaign you are trying to run? So if it is our business which needs awareness It is okay, I need maximum reach Click OK above a post above a video Or do we have our own physical store One has to run awareness of his location An awareness of the brand that we are creating If it happens then for that we have this awareness thing I will choose the goal, I will choose the objective, okay so next time if we get a traffic We have to run a campaign whose result should be that at the top of our website or in up wherever we want to take the traffic If yes then for that we choose Traffic Campaign let’s do it ok look inside it that this f It tells itself what it is for This one is better for link clicks Objective you will choose when you want that if you put some link inside your ad clicks on it as much as possible and the traffic that is can go to facebooksignup.in profile After that the third objective is that of engagement when you want your is there any video facebooksignup.in is a service you can use it Majeed communicates with them and he You can convert them and then post them Engagement if we have a Facebook post Likes on the person whose reach we want to increase Shares comments If you want to increase these things then There is an engagement campaign for that too objective is relevant then the converter We are also objective in running an engagement campaign for this we will use good lead objective kiss It is used whenever a business I need leads, what are good leads what is a lead basically your The potential customer is his information is correct his personal details if I have any If I am selling a product then I will give it to you If I want clients then obviously I need them They will need the information of their clients name their email their phone number okay so For that we run lead campaigns okay Just like the ads that are sold in real estate That’s mostly the lead campaign, okay In which you make a small form And when people click on the ad then further Their form opens, what is your name? What is your email or phone number and who are you Are you interested in a plot of size Create a form and capture leads on it let’s do it okay so leads you if the form Do you want it on or travel on messenger If you want then you can do this objective of the lead You can also choose if you want that people call you and give you leads, That too is a relevant option after that The next objective is GP promotion We will use this for when we are running Fb Ads Campaign for Some Application or SaaS ok can any mobile application be used for that you have to increase the downloads ok if its installs are more or your There is an event inside the application like There is an application in which there is no If the thing can be purchased then you can do that work through this You can do this through objective Application promotion followed by sales It is objective, this is best for Conversion Catalogue Sales Messenger Top to receive messages and make calls Mostly this is e-commerce E-commerce business of E Commerce Stores You run sales campaigns for them okay so most of the people who are this type of have clients who need help Somebody needs a significant result Just as there are only two results, mostly one Which is a service based business which provides any service If they sell, they need leads which Those who are in e-commerce, they need sales So this is how we run our campaign choose the objective and then we’ll set that up okay I If I click on continue then I will move forward You will basically have two options, first The option will be Advantage Plus Shopping Campaign This is a recent update of the f It has come in which AI has evolved in it If you run this campaign on it By clicking you will go to next What will happen is that some settings of F’s AI the system will do it for you And the other option is the old one which is a We used to run traditional fb ads earlier, so that The option that says this is the option below So to get those settings you have to do this Manual sales campaigns that I run myself If I burn everything then there is second option If you want to choose then the recent option has come If there is a recent update then Your old settings are mine It is recommended that you use the same Set up a manual campaign if you One If you want to become a student then you are learning A campaign setup that is automatic is done by you is not that beneficial for the The result will not come manually like that I continued my review of the sales campaign okay so now let’s see one like this The interface became our campaign We have started making it, so before that this Let us take the campaign forward We understand many things which helps us to understand It will be easy to understand then you will see the AIDS campaign is a campaign which has a The structure is right at the start See, this is a campaign, we are the first ones to campaign Let’s set up the phone and do its settings In this, let us look at the right side Let’s define the objective as you have now In front of me I said that the campaign that we had When I created it, F asked me what was the objective So tell me we have set up the objective Now the ad is set inside the campaign You remember what a set basically is to hold or understand in a way that You can understand that the settings of an ad it happens it is inside the ad set okay Or we can create a set by grouping the ads If you take it then you can remember the data in that way also. You can keep good ad within set level or what we do in a d set is We do the settings of our add-on The schedule there tells the fan that this ad On which day or at what time should we start walking? Then we decide the budget for Let us tell you that this ad set is inside this How much are we looking to spend okay How much money can we spend on it daily? After this, on the third number is the bidding strategy We will tell F which strategy we will use Do bidding and then targeting tell that To whom do you want to show this ad? what kind of people do we want to show in which Interest, behaviour, demographics, etc. We choose and target this If you do it practically then you will do it very well You will understand that in the end we define placement let’s do it inside the d set that this one which is d It is an ad set, all the ads that are inside it In which locations will the shows take place, like show app and show fp show show inside f feed If yes, then we can keep some placements on from here. You can also close anything as per your wish I can if I want my add on is just We will create facebooksignup.in and set it up There will be an add inside, okay this is the campaign level after that d set level and third one is your d level is here above this level your actual Those are the ads that are visible to the users the audience can see you guys here okay so let’s set it up for a campaign We can create multiple d sets inside and We also make multiple aids in one set can be good if you need some warmth If it is bothering you then you have not bothered me at all If not, we will do the next practical So you will understand everything very well It will start ok above d level What happens is that we creatively set up our own now what is creative that creative Whatever your image or video is, the user ko hogi in the form of d that is d Creative It will have images, links you Those which will be placed inside the ad copy above Can be videos or text ok so this is a basic one Whoever changes facebooksignup.in Our friend is good, this is the name campaign name this is you For your own convenience, you keep this show to anyone It won’t happen, it’s not a part of the ad If it would have happened, I would have kept it for myself or for the people yes this is a campaign of ji lo shoes and its goal is to do a sales campaign you can keep something else also you can keep date also you can also keep your name with it okay so that later you can know which one is this There was a campaign, after that this is your ad set The level at which you have set your ad We will do the settings so that we can understand the traffic Where will you land it? Take it to the top of the website will take you to any application Or do you want to get calls from the audience? Eights next we have a Ads Manager inside We will set up a proper campaign for the case study okay so that you get a better one I understand the execution well, as soon as We had set up Business Manager. go to business manager and see that what are its settings and business What do we have in store for us in the manager? If I get the things then I will open the business manager So by default fb has landed me we got it done over the business suit Simply click on the Halab here and Go to Business Manager as written below If you want to click here then now we can do business Well, you will land inside the manager here You know which Business Manager are you working with now? Which business manager are you using inside and besides that here below you will find Which will be visible written below your account Your name is your personal ads manager or personal ad account ok then business You will see as many accounts as you want above You have created a limit to your business just two steps to create an account ok you just Can create two Business Manager accounts Let me do it and now inside this we will go to settings Let’s see if we have set some settings business manager so that we can If we can do the whole operation in a better way Like I mentioned earlier, the business manager We can add different assets inside if you do it and manage them then your As soon as I went to the settings, Look here the Peepal is coming, it means your Whoever is inside the business manager is fine Whatever people you want to add, you can add them in this we will do it from section ok for example If you have a team, then you have selected your team members To add, go to the People section Here we click on Add People For now, check out our Business Manager’s There is only one person inside and that is me We have to provide the email address above Add People Of that person whom we have in our business want to add and then we will call that guy will assign a role that you can use to create a page will you manage it or give ads for such and such page will you run At least I will give you my email here. Even after giving the email, you have changed your level of access You have to define who you want this guy to be, your To what extent is it done inside the Business Manager or What things do you want to give access to? above full control if you do it here You have given me full access to that You have full control over the person you have added The guy here does all kinds of operations He can see your account settings can see the payment details Can run campaigns and modify them okay the guy with basic access is The little authority he has rights will be less than ok so you have your As per the need any team member may be You have to add the person on top of next When you click on it, he will get a notification It will go to your business manager The next one that will be added is Zee Partners We will use this section when we need to Access to one of your client’s businesses I have to take all the D accounts that he has There are Facebook pages and whatever assets we have If you want to get access to them then for that we do this The partners section will be used second There is a Business Manager account and inside it there is a There is a partner who has a business If you have given us access to your assets When we get a client for ads okay so if we do this that he He said make me admin on fb page then d If you give me access to the account then that will be very It may be a complex task, you must always keep your Whichever client you get, he will know this I want to tell you that sir your business manager If you give us his ID then you can sell his assets will have access to his/her Business Manager SA partner is ok this is the safest and most The preferred method is for any client To work together, it is up to the partners For example, we have someone’s business manager so that we can generate ads for it Can run or do social media management work If we can, we will go to the ad now There are two options here, give a Partner access to your assets means we The assets of your business manager Give access to another business manager For example if I am in business I am the owner So she is on my boyfriend and she is not talking about my business. will run a marketing campaign so if we We are freelancers, we don’t have any client’s attachment. I want to get access to the page I want to get access to the account If we have to take it then how will we do it on D will go and ask’s partner to share there Assets we will ask our clients to What is the ID of your business manager? If he tells us then we will go for the second option click above By doing this their business manager will be added as a partner is ok I click on Get Started I am here, you have seen all the pictures of that guy details his name his email his business Account ID And your business role within that business define who you are as a brand and Whether you are a business or a media agency or Other types of partner if you are a freelancer or a social media marketing company You have to choose this media agency and Define it as a brand and business You have to take it and after filling all these things you Request Click on the asset and take access We will take it when we are freelancers or social media We are a marketing company, we have Get access to assets or business manager if so then he will ask us that how can we run our business Tell us your manager’s ID and we’ll add you If we give you access to Business Manager From where can we get the ID of Go to settings and open your business We will find the manager’s ID A Business go to the bottom of manager settings It will be written there that it is business information or Business Info will click on it and We have our own business manager We will see his ID written here. Simply select it and copy it and It is better to send your client here But one important thing is that you have Go to the Business Info section and Any and all business information This is the business verification status, if Are you a freelancer or an agency? Not registered with any institution With the government it is not necessary if If you are registered in any way then Then you have to verify it also if Open it and see if it says that You are eligible for verification then you Follow these steps if your business is It is actually registered and you can also pay tax I am doing it well it is written below Account creation limit of our business There is only one meaning in this business we You can only create one ad account Well, this limit is decided by you. When we appoint a new business manager Within that we can create only one ad account. but different Graduated Creation of Account Creation Limit we can have more also what can we Address Ad accounts get hacked Ad accounts get hacked So you have to keep this on so that whenever someone To login from a new unknown device Try logging in using your browser If you try then he will take a different next step Apart from the password, it is okay so this thing is important, well the next step in this When we added people, we added our team members I’ve seen how to access from the client Do you need to take it or send someone as your business manager How to give access? Next from this section The important thing is that we take our business to Set it up means add assets inside it do it ok whatever you want If I have added someone else then I want to add someone else well other than this i don’t have any other page These are the pages I added whose personal profile is my facebook profile No, I am an admin over them, so is he I have added a page from here I will remove it so that we can start again add this then you guys Look, let me go to the ad, now there are three Option The first one is the add a page, the page on which you There is already an admin on the page which is right above the fb Did you create it or did someone give you access? I had given it on fab so you can sell it to him for your business I can add another one that you Request access to a page It’s the client’s page, okay you can use it as your If you want to put it in business manager then Then there is a page of some friend of yours, whatever scene then you have requested access to a page If you want to go up then click on that page owner If you get a notification then he will send you a message you will get access to it the third one is g Create a new page when we did not do these two things So we will do it for our business manager If you create a new page then click on the d page Now whatever I do is Facebook Pages that have an admin on Facebook ok they will be automatically fetched from here I will search his name and if the name If they do not come up then you people directly Can you also give the URL here, now how can this be done It happens that as I write here modest shoe store so it comes down okay So I can add this directly. How is it happening in your business that this The business manager we have created We have created a business account I was logged in through my personal ID again You went to the business facebook.com section and Then you have created a business account then click here If we add this to it then it will be our A f page has been added inside the business No matter how many pages you have If there are multiples then you have to add them all. So that the business management is done well Perhaps the next thing is that we have our Add an account to Business Manager So here also as soon as we see the F page, there are three the options that we either make or whoever Add the account you already have Within Business Manager or any other Get access to a client’s ad account if yes then we will click on the second option or we Create a new ad account for your business here If you create your personal ad account then If it happens, you can also add it to your Like I have done this in business I have my personal ad account which is add have done it inside this business then you guys You can do this as well but the preferred option is this It is recommended that you do this for your business If I create a new account then we Let’s create a new D account now the account name inside it You have to associate with this business It should be named something that you will remember Well this is a good option for that business We had created an ad account and it is separate Go here with your personal ad account But I write that yes, low shoes are Noman D Account Anything you want You can name it or you can call it low shoes Business Account Business & Account can be any name Take it so that you remember it from time to time Whatever is relevant to you you have read it here You have to choose from it and whatever currency is here But you have to do whatever is relevant You have to choose, keep one thing in mind If you are sitting in Pakistan Sitting in India, in Bangladesh If you are sitting here then you have protected your country Currency is not kept here, you kept USD if it happened then when If you are running it in the country then you have changed your mind about Bangladesh You have to choose the currency but if you are here But we are sitting and doing business manager who is your marketing will run inside the US or inside the UK then You should select USD accordingly. or Euro or Pound whichever is relevant to you If currency is created then from here we move to the next If you click on the above then it is asking further that What will this D account be used for? Our business, that is, what we have built low shoes are being used for that or else For any other business or client then if You can add ads for a client from your business If you are creating an account then you have clicked here We have to make a connection with that business is that You have to provide your business ID here. And if you have posted this ad for your next business If you have created an account then you have selected My Business You have to place it on top of it and create it Our D account has been opened and this business It has been added inside, the next step will come that We When I’m alone I can access myself and give myself roles I will give you responsibilities for this ad account what can i do with it Directly I am in full control I am going to give Numan full control over this To operate the ad account, assign I will click on the top, which means this add to Numan The account has been assigned, now click on it The campaign can handle all responsibilities can perform the last step that will come The account has been created, now we have made the payment through it If you want to give information then click on D account. The payment information inside will be in the same manner As we have seen earlier, personal Inside the account we have entered the payment information I had applied the same steps You will have to select your region You have to select the currency and then click Next You have to go above and make your payment Now you have to add the details You can see in front that now our business Seeing two ad accounts in the manager We started it a while ago, we had this feeling And secondly, we just started this low shoes business D account so now we see next that yours which You also have to add it to your business manager Well once inside, in the pages section let’s go again and see what happens when the pages load For example, we have added Recently I added this page So now when this page is added to the business then We have to assign it to someone ok we have to hand over this page to someone Tell the guy that friend this is your responsibility The management of this, the aids on it If you want to drive it, then look here Below is a People Y showing that the model shoe store Who can manage this page? yes numan yusuf ok so from here you You can also change your access level and You can also add that the management of this page For this we add one guy to our team If the member is okay then click on Add People If you do it then here when the business manager Inside you have added a team called People Wale She must be coming here from some section We will choose a person and get access to him Level, from here we will define everything He will get full control over it Page says this guy can do everything ok rest you can do one by one partial access I can also do it if for example you have I want to add someone, someone I want to assign it to the top of this page Publish the post, okay so you are here Content and insights from the Community Activity messages to social media manager can assign these roles and if You need to assign a team member that whatever ads you have on this page If it is your responsibility then you can remove AIDS from here He is the only one who can give a role to him He has complete control over everything on this page You will get it, just click on assign So right now I have made myself full Access is given to everything for mode shoes Stores when you work as a freelancer So whenever you tell your client about You need to access the business manager They have to tell them that whatever page you are Account d Account giving us access Who is giving us access to whatever asset Give him access to full control so be smoother Even if they give basic access, it will go away It will work but if you have all the access If you get it then the work will be smoother ok now let’s move on to ads manager Setting Up a Proper Food Ads Campaign You will learn and along with that you will progress above the DST level Any number of options or We get targeting options and for that Whatever thing is above the bad level We have the option to explore them together we will know about them that what are these in what way and under what scenarios for us will be helpful So let us open the ads manager now. Ad Manager You go to C and type Food Ads Manager from there or you can access Business Manager Always find Udemy Manager inside shortcuts from If it goes easily then open it from here as you wish So you will open it from the window of D Manager. When you land inside you will give you your personal You will find the D account open in it. You can shift it to business account on top of that or whatever you need it to be If you want to use a personal account then You can also do it and want to use it for business Even then we can do good ads manager I have taken it, now I will go to create here. As you know in the first step that we have our objective or goal setup has to do [music] so what I want to do is for example Let’s take a case study, a client comes we have their website okay ers.com This is an e-commerce store which is updated Are inside fashion and life style niche means some how footwear and clothing like this Here is a basic overview of their products: Let’s take it, I just opened it and saw it We will take this forward as a study by our clients. let’s go So this came to us that we have to sell and they told us that we should Have CSR means for closing they have kept these people okay for For example, we want that we have I received more messages on messenger or via Twitter Up ahead, they get what is there in the night Contacts must be coming, leads must be coming they will do it through communication and we will close them one by one like this If we carry forward the structure then according to that when the client told us that They want more and more messages Of course their goal is sales, but they through communication of messages If you want to achieve your goal then I will choose I will do the engagement goal okay like Below you can see that Good for Messenger a and then views post engagement Convergence well if from here we take the second Choose a sales goal as well So the scene which is related to communication, you You can also do it through inside the sales brought the messenger Our show will target those people. whoever likes it will do it for communication After that see D, after that after communication Purchase our product So let’s assume the client says that our The budget is a little less, okay we Let’s go with this engagement campaign Through the campaign we are our client I will get him as many messages as possible messages are ok let’s go ahead continue here now You will see two setup options here. We have a tailored messages campaign In which the evolution of AI will be more You will have a little less control. The other person will set up everything himself If this is a manual engagement campaign then we will do this we will select that one so that we can manually You can set up your own campaigns, control them and We can tell you the option as per our wish, okay? Now we have started building our

campaign Whatever option we have inside it we will keep doing them good the first thing is that How to name your campaign We name our campaign How to name it, we would have written it in it Client name following a simple format Or you can start your campaign by entering your business name. If I write an objective, I would write GK Diner Y a next to remind you We can choose anything from the category I don’t want to do this, especially when we Any Pakistan or any country like Pakistan inside we are running ads okay But if you drive inside tier one countries, If you want to drive it like in America, Canada then there You guys can choose the category which is relevant Let’s go to the next one This is the buying type option, it is like this Let it remain as it is on the auction model It works for all the advertisers who are bid we do it for the audience and do it right so next is g campaign objective We told F we wanted an engagement People engage with us through messages Message us after seeing our post Next which is ab test good what is ab test What happens is that through this we have multiple Images, then copy and audience AB test option for testing let’s choose and most of the time it is It is not specifically used for advertising I do not use it, rather it is there manually Create ad sets and test them Okay, so we will discuss this in the next session. we will explore this further ok Next is the Zee Advantage Campaign Budget now this What is it that its first name was Campaign Budget Toma Its name has been changed, if it has this thing in it we’ll turn it on okay and then turn it on In Surat, we need to use Facebook at the campaign level. I will have to tell the budget that yes this is ours The budget of the entire campaign is this much, we are in it Either the life time budget can tell that this We want to spend on the campaign are for example 100 ok What will Hai F do in this campaign? also we will make more sets of them on this He will divide the budget as per his wish The control will not be in our hands The budget of the campaign is at your discretion The distributor will optimize the ad If he can locate the sets as per his wish We can also give him his daily budget so that he can get the We have it, okay, now you keep it and We will make any ad set you want These three are making this budget on them divide it then [music] reduce the budget If it gives, we will keep it closed for now And we will tell F about our budget. above the set level which is the traditional one way We give each ad set a budget as per our choice We will allocate, ok let’s move on to the next one So whatever settings the campaign had, we You have crossed this first level, now next level is add set level the first thing inside this is that we have to name the ad set but I am not naming it right now as we will will target that [music] [music] F is asking if you want conversion Now what is the conversion for us in this case it’s like we got engaged okay Conversion is basically the thing that whatever you If you want any action from the audience audience when she performs for Example: I have an ebook I can find it somewhere I’ll put it up and publish it If there are downloads on it or the website It is installed on it and downloads are coming on it so for me that is a conversion because All I wanted from the audience was that they should see him download it okay so for now in this case Engagement or getting messages for us this For us, Kanwar is here, he is asking you Where should the converter be? It should be on top of the website or you want it on top of your ad or you Messaging apps like Messenger and more Wherever you want it, we can do it as per our wish I will tell you whatever is relevant For now, we are focusing on messaging apps only. that we are that audience see the click Do it and come on our messenger or well here’s one more thing from here that if you want that your facebook page have some interaction with it basically use is it this one objective or this one Performance Goal When you understand the front page his reach or his overall engagement which is his followers etc want to increase it okay so as soon as you If you turn this on then the performance will go down The goal will be automatically selected that you are on the page You are running a likes campaign to increase your page Followers on top of that to give growth I remember running a campaign to increase that often I have seen that some people who start a new business or Then if they are becoming content creators then what they do is that the packages they sell These are the likes of social media, watch them take time or take subscribers He gets his F page followers from such kind of people let’s take Through that page, on top of that page you have You want to run a campaign, it’s okay, like a professional You have presented the matter in a professional way If you want to use it then it is very dangerous for you and that’s for your page Even your ads will be permanently dead Your accounts etc. will be blocked If there is a possibility of the page being blocked then do that You don’t have to do it if you You have to run a lie campaign so that you can get the right You will get good followers through Paid Campaign Okay, here we go again I want more of you over my messaging apps I know that through Twitter and Messenger people can tell us Engage with us Message us ok d You type what is next, we can tell you through this who is the label that is on our d This is a click to message campaign with no label ok or if the span message is ok then in this There is no significant difference, you can click to stay on top of the message let it move forward [music] are the next phase The guy inside selected the page for us that this is your Page that the campaign is running on Whatever is relevant to your page will work. From here you have to choose it. Afterwards we go, now I will tell F that Conversion location we have for messaging apps there will be one or more than one inside, meaning we Do messages go over messenger or And then you are on any messaging app You can run the ad as per your wish or else You can run all three by keeping them on Good performance is the goal for the future Maximize Number Of Conversation is now asking us if your what is the performance goal okay that I what can I do for you that I can Bring the conversion or as much as possible bring me the link clicks okay so if we Our goal is that we get as many If messages come then this previous goal is fine Otherwise, if we want a message Whether you do it or not, it is mandatory to click on the ad Any link that is placed inside it If you feel the need to click then we have the second one You have to choose the option of engagement campaign and The first one to bring the conver forward again The option is excellent, you have chosen it Always keep this in bid control now bid What is control is that through this we can can tell that to You gave us more money than this Do not bring the result, for example I am should I tell you that you have got a result which means that Do not send a message worth more than two dollars for example i am ok so f is above it he’ll try to get a pound The cost of the message is more than two dollars no it may be ok so when we start with a Work with Fresh Account or Fresh Business if we are doing so then we will take the bid control We do not use Bring results in cost, get a result The lowest possible f tries to If you give us cost lock then our remaining The setup is good, the targeting is good and the creative Ours is good and what we have with the audience is relates ok makes good sense Creating a desire within the audience If it is doing it then whatever our cost will be The result will be less, okay After that we go are the one you get charge it’s on top saying That we will charge you money based on the impression We will charge, it’s ok, delivery type is ji Standard Now see Delivery Type here is not letting me edit it if inside it I write that one message for two dollars Bring it here now let me edit it and inside it there is another delivery type is g accelerated now in accelerated What happens if our budget is drained fast? tries to spend and maximum Our ad reaches people well We use accelerated delivery in such cases can we do it when we have no limited Do you want to run an offer for any brand or for any For business that is for example 16 June or on 16 October if any of our soldiers Sales are coming which are valid, please give it to me That sale for days or for one day will it be okay for us or for 24 hours Sale is buy one get one free or 50 off In that case we will choose the accelerated option Let’s choose so that what is ours can be obtained quickly There is a budget, it should be spent on maximum people our message should reach till then and our goal is that People are buying that 24 hour offer. more than If you are more impressed by it then you purchase it It will be completed this time and another example Let’s take it for example Is there a hotel or a restaurant They have launched an offer that you can come here But if there is any celebration on 14 August For example, above that you will 20 is off ok so in that case also 14 In August we are going to launch an accelerated campaign. so that it can reach more people quickly If our goal is accomplished after reaching there then If you have no agency other than If your budget is suddenly established then Your delivery time is without bid The control standard has to be kept on only after that When it comes to budget and schedule There are two budget types in this we call it either Daily Will you tell me the budget or the lifetime budget? will tell you now see us above the set level Now we will tell you that this is a diskette You will either tell its daily budget or its life Time budget of this as long as it is alive Will there be a budget or will this much budget be spent daily If I can do it then I tell you in the daily budget that for this d set I keep $ ok now what does fub do that someday It is also being seen below that sometimes it is 12 and 50 cents will spend whatever he has and sometimes whatever he has It can do even less than that or sometimes even more it can do more but what does it do If I call it a seven day campaign okay so seven days seven days which will be the total budget for For example, the total for seven days will be DK According to the calculation, 7, so after seven days we We will see the total amount spent by F it must be 7 only but what does that do Someday he will spend a little less But the next day he will do more than that 10 se to at the end of the campaign or at the end Off The when your ad is over then the one which The amount you set up for all days He will adjust it, okay we have made the daily budget Told me when we selected the daily budget If it has happened then we need to tell the end date it doesn’t happen okay we tell F that you Run a campaign, okay, to maximum people Target those who are relevant keep targeting and whoever tries to stop you It will be a matter of campaign that we manually add Open the manager and go to the campaign manually You will turn it off, you should not turn it off automatically When we keep a lifetime budget then its Inside you will need a start date and an end date. You have to mention it so that only then the F gets to know It will work that this ad has a good lifetime budget For the set while it’s alive it’s on since when has it been happening ok when should it start it is happening and when will it end then start f and Both end dates are required normally Mostly daily budget is used okay and we don’t give end date in this Because we keep doing the campaign again and again we can’t say periodic Within a few days we will check the campaign let’s see if it’s working fine or not If any ad in this does not perform well if it is doing that then we will turn it off okay He is performing well, let him continue A little bit of optimization of our campaign inside we are doing it so that’s why we do not tell the end date to f ok inside f When we stop any ad in the feed If you do any optimization then it is The campaign is again under review for its ad It goes away, okay, it will go into review later. When it turns on again, a little Once the complex work is done then you have given the end date You do not have to keep it manually, it is AIDS You have to close the campaign by opening the manager If you want to close the day then do it without end date we go ahead good budget scheduling inside we can tell the book that our The ad which is posted at a specific time We want to invest more money on that ok he can spend more for For example, one of our products is about This was almost like an accelerated campaign matching that for a specific day above or at any specific time we We tell Facebook that friend, on this day, at this time on top of that you can increase our budget ok daily budget our late suppose we say that you should increase it more I would say 17th from 5 p.m. on the 17th By 8 pm you are stuck in a daily budget do more, ok it is giving error here that is the end time which is a high demand period can not be If it was given on Arlia then PM would have done it If yes then by doing this we can do it at some specific time When we feel that above this time If our ad gets more exposure If we get it then we will get more results We can do a budget scheduling from here We can make our budget better Next, let’s go into GD scheduling You can tell F that you have seen our ad On which day should it be operated or at what time? till when do you want to run it ok so like this We can put a condition on Facebook that For example, our ad runs on Sunday at 5 am. from to It’s fine till 4 pm and our ad will be on Monday Let’s go from 8 pm to 11 pm So we can apply the condition like this and The visibility that your ad has You can control this option uli is not used [music] will spend most of that time over and More and more people at that time ad will show okay one more factor here One might wonder whether you know when people are sleeping okay then that ad If our business continues, we will be deducted money It is not that our money will go waste It is about your audience The second thing is that you get money only when Your money will be deducted when Impressions will come on the ad or clicks When impressions and clicks start coming If yes, then it means your audience was awake and he/she has seen the ad or clicked on it Only then can your budget be exhausted. it has happened to you, so if it has cost you something then The Yuli Run ad would have been placed above all the time Inside Next we have Audience Controls There is an option in which we can tell the location in which region our ad will reach the people okay here we are doing city base targeting Can do country based target targeting You can do it like select Pakistan now If it has happened then inside this if I wish that Don’t show the whole of Pakistan any ad of ours It is okay if our ad is not visible in the cities is for example according to our study Let’s go from here we are applying for this We need to add an add-on g footwear’s Like inside for example we are taking the case that the client told us that we Sales are required in footwear which is for men These are formal shoes, we need their sales to be good So I’ll take a guess that Sialkot which is inside Pakistan Example There if we feel that the footwear is so Its sales will not be like that of footwear But there are many factories where shoes are made. yes it is ok there are lot of factories there We can exclude Sialkot We have no targets in Sialkot on 20th If there is no audience who can buy shoes from us then we we will exclude him ok See this, whole Pakistan is now a target Our show was broadcast all over Pakistan It will happen and Sialkot will go bye from there like this If we feel that the product we sell are living in a specific city There are more sellers of the product and There are less buyers, right? Or the people If the buying power is slightly less then such regions We can exclude such cities from here are ok now here But plus 25 miles 25 miles plus it is saying this This means that the other side of Sialkot I mean within a radius of 25 miles The reason is right, he is targeting everyone F C E Very Huge See Inside Map Here see from here that sialkot This Shakargarh almost extends till Jammu and Gujarat which is our targeting so if We wish we could just cover one city If we target them then what can we do for them The radius from here is 25 miles can be reduced to above 10 miles if so, then it follows that our Targeting Joe it gets a little better it’s perfect Now see, she goes inside the secret fort We almost excluded Sial Kot Now let me remove it from here And now let’s remove Pakistan as well Let’s see city base targeting from here I’ll go over to include again and I’ll I will tell him that I want to show my ad I am in Rawalpindi, here is one thing If you want to show ads all over the world then so you have to put it on top of world wide okay you can do it according to its continuance also are a like can do over asia can over africa right here From Rawalpindi runs ads inside Punjab Am ok well this is city based targeting This is what we are doing For physical businesses, physical stores For example, we have a client whose came Is there any restaurant or is it real Doing estate work or any consultation providing services or he is a dentist or He is a doctor or a physiotherapist or Anything that has a physical office or presence If yes then we have city based targeting for them do it because I am sitting in the client’s city where But the office is there and the client is there, If we are targeting the city then the rest If online then our client of e-commerce If so, we are in it Lee is targeting the entire region If someone is doing local e-commerce then We can target the whole of Pakistan It is a good location In this right side page it will tell you that you have What is the size of the chosen audience? ok so this is not very less it should be okay if you are very You have three or four small sets here you have targeted me or done one or two, okay and Below you have also selected the targeting options those with interest and behavior have done it This will significantly reduce your audience and that In Surat, you will not get good results. If you meet me then take a look here That your audience is of an intermediate level It is above, it is not very specific and neither It is very broad, ok location wise If we see more options inside then the option Targeting is what we do based on demographics People come and say that our target audience The age of the people to whom we want to show the ad is How much are you? Okay, I will tell you the minimum age There is G for example in Pakistan I think an 18 year old guy would be Such buying power as an average majority it would not have been That is our expensive product for Apple So he can buy it, okay, so a little edge I will increase it, I will take it from 22. i am ok is of languages Inside this you can see it on all languages If you keep it here you will get good result If we are talking about custom audience then custom The audience we will remarket to next Now we will see in detail in the section Advantage Plus Audience has an option of GIF He says that our AI or D technology This is a system that automatically connects your audience to He will identify them and target them, okay? Gives two more options that audience suggestions now what’s inside that fab says you are Audience suggest, tell me what your interest is yes how do i target people okay And first of all whatever you guys tell me is fine I will target people and after that whatever mera d technology wala jo There is a system, we will target through it okay first you will listen to us, who we are A buyer persona will tell them the target After that it will do whatever its technology If the targeting is above the base of the system then The second option is Switch to Original Audience option, this is the old system which we used to use u target inside f in add set level okay so I will switch it above the original targeting option Here we have detailed targeting there is an option, we will check it out and we will see how People can show ads to their intended audience okay from here the minimum age range is I had told you that our target is from 22nd Audience Start Show ads to people who 22 years old and he goes I would roughly say it should be okay by 55 Our ad is for people between the ages of 22 and 55 We can tell if it will reach inside the gender that you have to show this to mom okay so since we’re in a casual Fm sorry formal shoes are on sale for Main toh hum audience pe main yahan pe Correct Is ok let’s go next g of demographics up well from here once I’ve over all kept it ok If yes then see the audience size here, it is approximately this It makes 33 lakhs. Ok, now I am on the main page. takes away so it’s showing me 24 lakhs okay amed audience size then see that when all of It was above so the audience size was more empty main When we made our choice, Fuss told us that Your target audience is in this region There is so much inside Rawalpindi, it is fine from here Now I will remove it from Rawalpindi okay and I give it here in full Pakistan should now see our audience size it has increased a lot Makes almost two Cr 68 Lakh So by doing this you should keep an eye on it as well Now here earlier you were getting an error You may have noticed that your ad set is for this But why will zero results come? It was because we had only covered a small region here. Rawalpindi was targeted and its Andar Main means Rawalpindi itself is small If you target the main thing in it then f That’s why I was saying that your audience size yes it has become a little less, so be it You may not get the results that you want The f on the side which is giving suggestions which Someone must be making an estimation that this is so It is not very accurate like this Estimates are showing daily results but This is a great way to get an idea that we are committed to ensuring the quality and You can judge his targeting correctly oh well i have targeted this according to the shoes Now next let’s move to Advantage Detail Now we will tell you about targeting here. [music] [music] Let’s open it up and take a little overview what are the targeting in these Options are demographics like Do you know what demographics are? that which is connected with the fellow’s fellow things happen like his relationship his status, his job, his profession, his his education level is fine, all these things Life events etc. These are demographics If it is connected then we will go from here See how people are classified according to their education You can target that f you our d them show that those who have an associate degree or college graduates ok or those who have Field study which focuses on a specific subject like a check in chemistry If I do it then those of us who have done chemistry I have studied SA subject, target them I can show them my D, this is how We target schools in a way You can search the school name here by doing this to people of a specific school You can target life events after that inside we can see that people who are at home Away from family we love them Can target those who are away from home town yes you can target them okay Later we can target based on birthday It is to show the ad to those whose birthday month whatever it is be it June or January or them Show me ads whose birthdays are coming up, this is good These are the options for restaurants they are very good and other than that If you are inside the e-commerce niche Are you selling a product that has Any relationship factor comes into play or personal Give a gift to your loved one or yourself or can take it for someone like this that if you are selling something, it The options could be great for you Next is Yes, in a long distance relationship, there are people who can be targeted New if they have a relationship, they can are such and then we would see in the future that all of us are parents We can target the parents or else we Someone is selling things for small children Are you selling it or are you selling it to some children? If there is a serial or something like that then we will You can target the option like this should be shown to the parents who Are you having kids below 12 months of age? Is it ok? Then we can target such parents those whose children go to school three if he is five years old then he is fine from here There are many options as per the client Your service according to your product According to this you can get your relevant information from here Find and select targeting options by targeting If you do it then you will have a lot of fun here There are options and through them we can achieve our targeted target can reach the audience that is Our target audience is obviously They have an interest in their heart for us The product is like our ad Seeing that they convert your product According to this, one way we can do this is by Target those people one by one Those whose business and industry are visible Have some interest in entertainment Do you play games? Are you interested in games? Be interested in music or reading or Then inside family and relationship Are you interested in fitness and fitness food and Drink like this and according to your behavior We can target them, who do they have? which device do we use with them Anniversary When Are Good Digital Activities What is their problem? Have you considered all these options together? You have to explore it yourself one by one so that you can You can understand it from the heart and then it will go inside your mind Clicks will also start coming in that which For this type of product you can choose this option You can choose which type of product You can choose any other option for So you have to explore this yourself so that You should have a better idea, this is one way Now let’s see the products one by one and The second way in terms of service is that we Which is the seed keyword for your product? tell the same Please tell us all the keywords you have for For example, we have shoes, so for shoes What would be the most basic interest for The name of the product will be the same, we will say f un Target people who are in shoes Are you interested see this interest show below I have made shoes and footwear this is one This is of interest, we have targeted it now All the people who are interested in shoes Everyone will see our D, after that the shoes what other word could it be other than or You may be interested by searching for footwear Looks good, it’s not getting inside the footwear Sorry I spelled tware wrong ok see this footwear apparel interest let’s target this now as many as we can also revent we’ll smoke some brain If we think about it then they will target us and then what else could happen to those who are clothing am i interested or should i write formal Interesting Hacks to Try While Wearing Formal Shoes Our product which we are selling is formal shoe ok so those people who are in formal year It is good to target those who are interested Let me check in my shoes and see if I’m coming Men’s shoes are fine, it’s getting interesting We target besides that you can [music] inside gqth See those who are interested in clothing is to target them Now we will take this targeting that we have done speaking Is it regular targeting or basic? Say targeting ok what happens in this is that whatever product We are relevant according to the product I would have targeted the interest like seeing Shu I targeted footwear so men shoe targeted shoes targeted clothing target done okay now its There is another targeting option This is what we call suggestion based targeting what do we do in that Let us see that there are three or four interests I told F, now I tell F that you suggest this targeting that I have you show me that it’s on top of the base And which people or what interests? If we target this then the result will be good Now watch the f… showing how to wear sneakers Target exactly relevant and exactly Excellent, it has generated interest We will target this and then again If I could target the boot then Targeting boot is absolutely relevant We will take it and then see what it says about the suggestion Inside the sandal the sneaker is saying collection fashion accessories dresses so ye We target the one wearing sneakers After this wedding dress, now those who You must be interested in formal shoes It could be inside a wedding dress are you interested then we can make wedding dress Through which you can reach your target audience to those By doing this we will reach through suggestions You can improve your targeting properly Detail targeting has a good advantage been applied now what does it mean f say I am thinking that whatever you are doing by targeting me I will show the ad to such people ok but where i feel like results may be improved okay so Apart from these, I also target other people I will do it okay advantage detail targeting Basically this is the thing we keep on It only benefits, it does no harm okay in which we do brand base targeting Let’s do it right or competition based targeting what do we do in that which is the bottom line of our product for example We are selling shoes so other brands of shoes We are selling to them by targeting their interest But okay, if I write this then it is coming Now when we are targeting such people if you are interested in edge then it is ok He should also take interest in our product can because ours and Adj’s are same The product is fine, they are also selling shoes We are also selling shoes of the person whose name is in A He is interested in our product who knows when our interest might arise If he sees it, he will like our product. If you like our shoe and purchase it Take more such shoes which are relevant to ours We will make the brands as per the We will target any fruit and if formal shoes If Wear is a good brand of footwear then If you target him then like if you search try it If you are looking for Bata Shoes Footwear then please tell me we will target it okay now but what we have done is Targeting that we We have targeted the interest till about 10 Okay now here is a list according to e-commerce Interest is engaged Sorry behaviour is engaged buyers’ engage shoppers so this one we This way we target e-commerce stores That’s why we are targeting such people. Are Those who actively buy on social media we see ads on it and buy it online yes, okay, so with engage shopper we do this targets people who Behaviour is buying behaviour, okay they have Buying Power is another G F Payments F Payment This is also a good behavior from users We target this as well It is good for commerce source so by doing this we Create your own targeting Now let’s take it, let’s move on to the next one, okay Here, let us talk about one more thing We just saw a lot of behavior We have targeted as many interests as we can Revent will be available ok but we have not told anyone strategy or a template We did not make it right by following the format so there are three methods of doing this okay The first method is what we call single Interest targeting, what we do that target only one interest for For example we choose to do this Show our D only to those who want to buy shoes I’m interested okay this is basically Single Interest Targeting and then The second type of targeting is that of Stack targeting in which we stack There are multiple interests, so we have two in it seven or eight interests out of which we are the same inside a d ad set like we did here Right now we have two to seven to eight interest rates here If you target then that is stack targeting ok well this thing in stack targeting that you have seen that interest behaviour and Whatever demographics they are targeting should be relevant just like we have View Footwear Formal Wear Here men shoes sneakers sneakers these are all these The interest is too close it’s related it’s relevant okay so stack In targeting you have included relevant interests It is ok to keep it only if brand based or If you are doing competition based targeting then Then you tossed the shoes in it, as many shoes as you wanted Those who are targeted are the brands related to I don’t want to use any other kind of brand To create relevance, we have to do targetting Well, the third strategy is G Layer Targeting or Conditional Targeting We can tell him what we would do in that that tell f an interest that f Target these people who are in shoes I am interested then I would have put a condition but Also interested in something else For example we are selling yes formal shoes are ok now i told f that f Show the D to those in shoes I am interested but at the same time I say that he is interested in shoes but at the same time In I am the people who Is Interested in Formal Year? View Now Here when we targeted those people who buy shoes If you are interested in then wear casual shoes Those who are interested in casual shoes also Those who are interested in R are being targeted Those who are in joggers are all shoe guys All those who are there are being targeted, so when From here we will tell him that in fab shoes He is interested but at the same time he is formal If you are interested in wear then make a layer Now such people will be targeted you will see that he is interested in shoes but Also interested in formal wear only if this condition is fulfilled The rest of the sneaker sellers will go and see the ad. if all the others are out then it means We reach out to our interested audience is able to reach the correct address through conditional or Layer Ting now we move on And after targeting, languages ​​have come We have to keep all the details when it comes to placement Through this placement we are able to Let me tell you which of ours you have given I want a show to be done on location ok see more I go to the option and click here There are options Either we choose manual placement or then automatic is fine but our campaign These options also change according to the objective If it happens then the fab is showing me right now that this is in line with your campaign objective These placements are available for your ad which is Messenger will run on Audience Network Will run inside the inbox and Messenger Stories inside your add will run ok manual Inside Placement We can edit whatever you want is our d show it at this place and at this place don’t show me for apple i say it’s over Our D is either not fully visible It is not visible on Facebook and only on this Whether it is visible or seen above the F or not visible on the F By doing this we can control or I say that which feeds from here we can find the feed which is a there is a timeline, you are moving it up and down yes it is your timeline, feed it It is said that people should see our fear on him While browsing is ok for anyone else If that ad of fb is not visible anywhere then we You can control all other options We will turn it off and just turn on the feed will keep it or should I say that it is our ad You have to show it only during the video Whatever ad comes there, you don’t see the rest Show me that we can control all those things can we do it well uli automatic We keep it above the placement, it says F feed it wherever you feel it is right Show us the stories on this Two for automatic placement wherever you wish we keep it on top but if our We have a little less budget, okay, and we Come and bring the results and tell us a little I am also confident that for example Our products are not sold in market place There will be no result on this ad In Surat, we know things in great detail Through manual placement by analyzing You can also disable some placements from here. can fix mobile device and Can also be targeted according to operating system You can tell your audience that our ad Show it to those who are using Android devices are ok and or show it to those who are using iOS devices If you are doing it then it depends that Which option will you choose for yourself By product or audience So from here we go back and this Let’s switch to Recommended Placement Settings that are Automatic Placements And then well this brand safety and suitability is this we are meta business manager inside the we can set this up and leave it for now yes it is not that much relevant We have done all the other settings. well now showing us that you The conversion will be zero, okay now One thing about it is that This doesn’t tell you the truth if we run this eight So the conversations will still happen But an idea is showing something what you are doing wrong is ok if its here So I will make it gender all and then see is that what it says well I am still saying that yours and the one who There will be no result now for the audience The issue did not remain, I talked about gender Now the issue of targeting above will be here As for the budget, we see that the budget is D. If I make this 20, okay, let’s see what happens How would a change happen inside it? We eliminate targeting a little bit, Layer targeting so now go ahead It has okayed that you can start the conversation. Let’s go, why was this error coming? That one, we already have stack targeting I put too much interest in the behavior and then on top of that we have layer targeting were also doing layer targeting without Targeting and interest are the same We will target the interest and on top of that We will do layers, okay, as much as you define Further define, further narrow your then the audience gets that much Your audience set will become smaller or your targeting fkei system It will not look right, because of that an error may come up Well here is the estimated daily result a little bit more of this and we’ll check this out It depends too much on our budget Obviously the higher the budget, the If our reach increases then we will earn more here If I keep it then it is showing 14 to 16 hey i will send you messages if i keep it at 15 How much will it show, this 24 to 69 is just like this The more we increase the budget, the more The estimation will keep improving ok if we move ahead to the next above and now we are at the top of the add level Well from here we can set our own budget I did not know how much I would do it [music] 15 d daily I told it to me Spend in the Head Doing D level work in Pakistan The first step above is to give a name okay so this is us over the end You will see the page below, you can select it which you must have done at ad level bye By default it will be coming here Next is you [music] Campaign or traffic campaign then click here A third option was also coming whose name was hey collection okay so inside this campaign We go with a single image or video ok ad creative as you know that what is creative Which means the final ad that you see The audience can have an image or a video We add media above the ad image I’ll go from here we’ll do it upload and for apple this is our d this i do I will take it, ok, you should give me some comment also here’s something I’ll show you from an overview The original picture you uploaded The aspect ratio or the dimension Its a free app for your Android device and it will help you in getting your Android device to work smoothly and easily with our platform. It will look fine on top It will look fine with stories it would look ok like also that thing your image looks right to you ok So you better do it here It was not completely visible because in this image The dimension of Yuli Fuss is a little bit wrong The 1080 by 1080 d above goes right okay it works fine or else whatever There is another one called Ba 628 so if you have used Apple Canva I have used it for creating and creative purposes so that Then automatically your dimension will be correct. It will be ok let’s move on to next now Here P is saying fus for optimization that we optimize your image Okay, we will turn on optimization for this. would have kept it now here we are with our creative You can edit it inside it, okay now. The AI ​​system saw this and I have guessed it what kind of thing happens with our images If you like the music then this one is diya if i want to change then i can do another one could put hmm okay so by doing this the optimization becomes bigger if he does it well then it is ok in all respects Optimization is what we do and move forward You can also adjust FS etc. a little bit of everything We can make the creative a little better are edited It is good when you do all the optimization If you look at the option then you will get its score Six by six will be visible, it is visible now that music is also played and there is also an image template Once the visual touch is done, let’s move ahead The talk of primary tax has come to primary text means the fed copy of the feed which is here But if the audience sees this shoe then I write accordingly yes, rather I have written it here This is it, let us copy it To write good ad copy you can use Chat Chat or you can use your own If you want to write then it is a better thing So in the next videos we will Practices will also show that a good ad What elements can be inside the copy and in what way you You can add animals to the audience and call them I have to buy your product through a copy So here we are now inside primary tax We can apply more than one option hey f saying you can use the five primary tux That means you can apply five ryo or variations I copied it and I shuffled it around to give it to the audience okay so if you can take five If you wear primary tux then he understands it that the quality of your d is a little higher well then you have to try that five The text option is you should have placed five ad copies can we talk about some benefit in this or Change the structure a little bit in any Talk more about features in someone else Let’s talk about more benefits of the product Well put a call to action in any Keep the second cult action in the We will make five versions of this, okay? a i spu style a cough new line Family Shoe Made with Premium Material Innovation Construction means in a way we are attracted thank you to your audience nice copy right Ok, next we have the headline. You know it will appear on the headline This is right below the page name in bold. Our headline will appear So here I write something attractive on y what is written yali that hundred of happy Customers can buy now and get money free or not Delivery Free Shipping or Buy Now Before The stock end something like that so I [music] Ta [music] Stuck is ok Let’s see if it looks complete or not no it’s ok you have to try that the headline could be a little shorter so that it dot dot dot should not be converted into Let’s see the whole thing, well after the headline we description which is sent to the URL Description or even link description It is said that it will be seen here below We will add it below the headline Well in the description I write a little bit on plus y What can you do to make it attractive? Can there is a b site mummy read some mummy from here you can pick it up and put it in the copy so that She looked attractive and caught the eye instantly And if the user is a bit convinced then here I would take the star yes it has come [music] Star, we copy this and take it with us are at y It got an F star keep giving like our product is good It is not visible even on Fstar Y but this on some placements It will look good, inside the headline also we will Some people can use this practice we do it plus happy customers Simple star attracts with this star to do as you wish is good copy of Emoji is also used to create an eye flow upwards like if I put a star here If I give it to you, when the audience sees it, will someone watch the ad? So if without emojis or smileys our one If there is ad copy then the eye looks so good on it It won’t matter when there is something inside our copy There will be some visual elements like emojis etc. It will happen that the eyes will fall on it for a little while and she A Flow Bun It will be good when we drive another Eben We consider this ad copy as a best practice. We will write it and also setup it After creating the format, now we will use Ads Manager. View overview Seeing what’s where What is happening in which option and Also create a basic C campaign ok ok let’s go next yes call me Action button, inside this we have given you this below You will see whether this is our CDA button or it is empty button, through this we tell the audience what should they do send message book Download Now Get Now Anything So from here we chose the campaign We are running engagement campaigns and we Want people to know us above messenger If you send a message then send the message which is relevant The second is a call to action button that we have can contact us ok so whatever we want Looks fine to me, this is fine so go ahead Messages now appear inside moving message templates We can create and keep templates like pre If F has made it defined then we will edit it what is this thing that we do together Let’s make a template so that any person adds If you see it, click on it and you will click on it. What message should we send to him by default? ok whatever messenger opens in front of him Look at this, you can also see a view on the right side It is okay, some guy has posted it on the ad If he clicks then our message will go to him that Hi whatever the guy’s name is it’s ok now Currently my name is visible, this is why I am thinking that this f is telling me That means the name of the person who clicks will be It will get stuck here So this is a by default message from our side It will be visible to that person, we can change it ok, for now i’ll cut it out I say hi after the this is called personalization that you to know a person through his name addressed There’s a guy who did this on our D Clicked on his Facebook ID name yes mohammad zeeshan is ok so now our choice is We have that our message is to him If we go then what should we say to him hi mohammed shaj zeeshan or hi zeeshan or hi Mohammed, this is how we call it first name last name Or both with a personalized message for her I can write here after high am the full name of the recipient or we can use our first name okay yuli by the way It would have been better if the first name was written Or if it is your full name then please write the full name If you give it to him then do this and send him a message Okay, here we go to call our business You can also tell me the number and get it shown so that they can see it if they want to I made a call by clicking on D in Messenger Come and talk or call me ok Then we calculate the frequency [music] ask the kinds of questions that are good How many colors are available or you can buy it for free Do they offer delivery or not or do they ask Is there any sale offer at this time? no, or they ask which ones This is how you deliver within cities From Hum Frequency And we can also set the answer inside the chat If we take it, our and his time will be saved and We just need to go to the Convergence If the communication is good then we can do it through like i say on y [music] So we will write the answer to that, okay toy queen will become our second save we will do as much as we need to Baa Sew Finished, this becomes one of our message templates. Let’s go now to the next Yes, almost all our work is done Tracking is not that relevant For engagement campaigns So this is our campaign setup now. See, as soon as I put the stars our headline is it had gone into dot so I brought it back Once we finish this ad, this is our audience We will see it in an advance preview You can also go and see a little detailed preview here you can see it on the feed like this Our design will appear on this feed like this It will be visible after that on top of other placements as well We can see if there are any cuts No This is what remains of us, in which we have Through which we informed the manager completed the option So, in this way we can enter Facebook D Manager. campaign forgot another thing name now we Let us know once we have it set up Which image did we put inside that We will keep some name based on the image like I say the G if K’s name was written on it then I would have written it the image was ok so I can remember what I kept And now the targeting was ours The stock targeting was around eight We had put 10 tests So according to them we would have seen that we had bought shoes Targeting according to according to thi this is what we targeted put the famal I was targeted by us and along with that I will write which group you belonged to, from 22 to 5 people are in this d set this is targeting doing OK so now we’ll go to next and After that, by going above D level, we can If we publish it then this is our D which is it will go live after some time it will go away Facebook will review it within the review The entire campaign will be completed with a set and its design will be completed with a set and a … If there is any policy violation or anything, it’s ok if yes then they will tell us that your It did not happen otherwise it may get approved There is nothing like this inside it Does not block for some specific cases He blocks us inside, we can also discuss We will do further work quoting from FKFed What are best practices and what are the a little escape from We need those from whom we have our D in review go ahead and get lucky well now we see that a To run a good Facebook campaign we Where will you get the inspiration from and what competencies you have how to see their ads how to spy We will take inspiration from them and make our own designs If we are creative then we will prepare it A great tool for that is F AIDS of the library where we can go to all the Comput analysis can be done for creating our f end Whatever campaign is going on, we support those advertisers see a lot of information about you can see his page name Apart from this you can also see their even spending How much have you spent on this ad When did they run this ad? Okay, like this. You can see a lot of details of their Obviously when we see their ad creative So we’ll get an idea that well, How did they develop their ad creative? and we get a lot of things from there You can get good ideas and inspiration The features that are inside the library are: that the search For example, apply functional filters If I want to be inside Canada I can I want to see that F Related to Shoes in the above Canadian Regions Which are the different aids related to snacks? They have happened at this time so I can see them all or is there any political aid for anyone Specific Regions of Pakistan For example, inside Pakistan, he too we can see then after that add details We can see how much ad copy is after that There has been spending on this even some times We will do some basic interest targeting which You can also see what has happened after that We can see the ads pend and the advertiser We can check out the page of once we open the feed library and let’s see how we They will perform comparative analysis and And then when you make your ad, you will see this to what extent can we do computer analysis we can do that if we need any specific View ads about a product or service for example, I go there and write I want an electric kettle Show ads about it how many The campaign is ongoing, we can see it all Or we can look at Edge’s campaign People can see Pepsi’s campaign Hum Log View campaigns for a service-based business If you can then the next one is theirs We can also see targeting some times that they can get the basic idea that what Which page or advertiser is inside this page? targeting audiences after that By applying filters we can filter a specific country And analyze ads within regions and then the second filter is In that we can see the past week or last month’s The AIDS that has started to spread inside us is us if you can see it then They will come in front of us and we will stop them can we analyse it or else if we Pakistanis who watch AIDS are from Pakistan If you are going inside then Pakistan is for that I will choose to see it in some other country So we will choose it here Almost every country has multiple countries If it is present here then I kept Pakistan After that you have to do the next step that it has to be placed on top of all aids only then go The right computer analysis will help you more You will get AIDS, analyze, do these two things First tell the reason then choose all ads Now here we have two options, either We get ads through keywords for For example, if I want, I write it here Pe smart watch so about smart watch All those who have AIDS will be exposed or else I write about graphic design company. all about graphic design company will he also have AIDS, he will come forward or I will If I write about sunglasses then it is related to sunglasses All the ads are loaded with keywords. The second way they will come to us is this That we write the name of the advertisement like before It was discussed that for example I should write Nike Let me search, okay, Nike ran as many ads as it could if they come in front of us then here Pay for example I write Ji Sun glasses now look down, this thing which is coming down there are two or three these are advertisements this is ok There are any pages or businesses if we have seen this Once you have chosen, then these people are running this ad They are coming in front of us, we will You have to put here that search this exact Now according to the keyword, we have the phrase Sunglasses will be shown in Pakistan All the ads that are there should be shown to us. These are approximately 9000 ads which will be Glasses are related to inside Pakistan these are working okay look at this these glasses Many ads related to this have come, well some It can be slightly irrelevant, it’s okay So you didn’t see that Identification took inspiration from there and you want to prepare your ad, good for For example, I saw this ad: Crystal there is a blue page ok with its ad If you want to see in details then click did I go over to About the Advertiser Here are all their details If any add-on on the library bothers you a lot If you get the old one, it means if today is 27 October okay so we get the ad that starts It happened in January 2023 and since then she has been going or for example that ad is giving us a I got it which started in May and is still running is going to happen then it means that that ad is very good is benefiting, results are coming The convergence is coming, okay, that’s why it took so long since it is functional, it is operating That is a good add from there if you We take inspiration from his creative work Then you will also get good results from their ad copy. There are good chances of getting results Apart from this there is nothing more in this add on We did not get the details, ok same query Now we see the same keyword above all keep it or this is how we do it over the united states Let’s see if it makes any difference I wrote the keyword sunglasses again I searched 36000 ads which are shown here I am going to add details if If we get to see some more details In this also the same scene is there that we ad copy and You can see ad creative and basic details yes ah anyone else can see it ok here We have got some more details that This ad has three versions, all three we found all three of them here so here Then we can do our analysis well how is their ad creative How is the ad copy and from here we You can take inspiration from someone else if it is in language then by doing this we can We are selling the product for which we have to those who have gone before him They will see the ads they are running Take inspiration and make your own ad He will create creative images or videos and We will also prepare the ad copy along with it. Okay, after this we will go inside the filters. and in the filters we can tell Whatever we do, a good search and a to the point one If you want to do a specific search then from here we can You can use filters like All advertisers or whatever about sunglasses Mutalik F has given us the big brands I took them out and gave them to you saying that which of these is better Do you want to see someone’s ads or all the ads? Which language are all the advertisers in? If you want to see the ad inside then Image under media type Video Image Do you want to see ads or videos or memes or no image and video ats active status Do you want to see these active ads or Active AIDS so here you have always active View ads that are running in real time After that, from here we can also choose the time range which can you tell me the date range of this date whatever happened between this date show us okay for example we have there’s an event coming up okay For example, we have Black Friday If you need to run a D for a client then we will do that The date range for Black Friday You can go inside and see what kind of people are there. Based on our product running the ad okay so better inspiration we can do this We can take another example, let us assume Whether we have our own brand or our own The client has a brand that sells glasses okay so now we have added a fee for him If we want to run a campaign then we need to take inspiration Ofcourse what kind of ad is this first one Make it so that there are few chances of getting the result There are more chances especially in the beginning when we If you are taking a start then ad creative And we face some difficulty in ad copy if so What we do is that first of all comparer We did our research and found out that our who is the comparator i have thought of a compat Its name is For Example Dew Sunglasses okay so we’ll see what happens to our friend competitor has dew sunglasses check his ads Let’s see what kind of aids they run we’re doing it okay so here below I will choose these OS sunglasses I will take it, okay they don’t have any ads running I think this is a good location We didn’t put it right here, United States we again over all aids go and search for dew sunglasses Your comparison 30 results will appear before us Now we will see and check their ads what kind of aids have they made and we will design some how ads in the same way We will write the copy like this, it is short or long What are the benefits according to the classes in it have they posted their links What are selling points and what are calls to action? given at at okay so if I I want to know about those 30 AIDS that he has Which aids are they probably using? The results are coming which are the best aids from which they are getting benefit then brand that this page and its about sunglasses will go exactly to the bottom, okay bottom If I go there we will find old ads here To see, see here that on October 2 This ad was run on This was run on October 22 So it means they are getting results from these ads That’s why they did not stop these two aids It is okay if these are not giving results So if these people stop this ad then this ad We will see the details later Then analyze the copy carefully here. We will check what is written in the copy What kind of offer is being run? Is there a call to action? It is given and we will see the creative Seeing this, he has given a touch to his lifestyle a male female with glasses He has shown Dline’s Shop Yours Today And a call to action button for Shop Now And he divided his design into two portions I have divided it into two images which are one Lifestyle factor is getting the show done The audience is creating a connection in their hearts is creating an interest and below Give me your glasses too We have put up two images that we have Variants mean a little multiple Colours are the factor of the products factor is given in limited edition and So this is how we do comp analysis You see other people’s AIDS and your own Ad campaign is your creative strategy let’s improvise a f ad The structure we saw had a The second important thing after creativity yes it is yours Anyone will try to grab attention Our message is that whatever we offer, we I will try to convey it very well So that people click on our ad perform at the top or whatever our goal is okay so its a little best Let’s see the practices, then we will do the next Our campaign is that he should go to the ads manager We will learn how to setup so here you People will see that I added four elements The first element is the headline We have seen that the eyes are coming down It is coming and it is a little prominent okay so the time has come to write a headline Basically the way is that you stay short. it should be within 4 to 5 words Your headline and you were to the point in it And try to use attractive elements Grab attention followed by headline If you want to do AB testing then that It’s also a good thing that you don’t know who C Headline is more effective if You have created two ads so try it That different headlines are used in both so you know which headline to read The result is coming from and then the keywords inside the headline so that a You guys can grab my attention and have an interest Can create something in the hearts of the audience Let’s look at examples that are normally used She goes in the headlines that she is buy now gotten Buy one get one free offer is going on or else buy now before the stock ends well an urgency is created or is free delivery ok unique Selling point is said to be free Is it delivery or delivery across All Pakistan or get yours now or its After that there might be some trendy headlines He is selling glasses for example I am running an ad for that so we You can write it like this: se hi to The Most Trendy Glasses Ever Okay or Then Simply The Most Trendy Glasses Ever or stand out in a crowd okay this You have shortlisted some attractive headline of this type You have to write the feature inside the headline as well Can you tell me if your product is ok for you? According to the example sun glasses we will write can that protects your eyes ok Any such feature or benefit is ok or This unique selling point is next Descriptions This is coming under our headline We also call this link description. And it shows up on certain placements. If the show doesn’t happen on some people then how do we know this You can write better in these Empower the value that whatever your The buyer of the product or service What value can google get for example We are selling an office chair for For example, we can write it like this: Maintenance is good or money back guarantee ok or hundreds of happy customers okay something like that or else we Anyone providing website design services so we say free six months Maintenance or free six month support Something like this we can do next g primary text primary text jo Big size of uli ad copy inside haif ad This is the element, in this you can add your The image or video you uploaded is creative it has happened to him, how do you explain it you advocate that through primary text is ok no talk at length here You can see the primary text here What could be the way to write it You can put social proof in it What is the proof that for example I am someone I am selling courses so this is how I I can write that Join the community of 100 Plus Happy Are students ok or simply 100 plus Happy students or we can write whether trusted by many is ok or trusted By business owners we can sell any service Stay for example social media marketing If the service is of the same type then we can write it like this that is trusted by small businesses around the Globe is fine or Hundreds of Happy small business owners okay this kind of We can write something which feels that one of our Social proof is what makes us credible Product or service owner is ok next We can post reviews on our primary Reviews or testimonials within tax One of our past clients gave us okay with double quotation marks we You can submit reviews of your primary tax After that you can put the agency factor inside there are for example that ji bye na before our Stock ends once again is it ok or join now before our seats get filled ok hai urgency so that a small audience can They felt that we needed to take action quickly I should perform it next is Jee Fear of missing out fear of missing out this would be That is how you make the audience feel about it It’s okay if you don’t take action whatever you want us to do I want to take the sale, get something downloaded whatever you want even if they don’t If they do that, they will miss something, okay? For example, we could write this That is, Act Now before the Offer Expires ok or else we can do this bye Now before the prices go up it’s okay The next thing is a call to action okay call to action yali which is the primary text ends and a call is sent to the fb We also set up action buttons which Like maybe we have done this in the awareness campaign I showed okay so two action which we at the end with the primary text being written So you have to be clear in that Direct call to action you have to give for emal click the button below or click on the link below is ok or call or message Now Click on the W Button 8 ok and you give only one call to action What you should do is not to message now or call now and visit our website at three four call two You did not give a call to action Just stick to one and call it two You have to keep the action short so that they The audience should know that they have seen the ad and now move on What to do right to speed up conversions Here are some tips for creating image and creatives: Let’s discuss best practices Number one is that you should use happy faces. Okay, in your image, you have happy people. It’s okay to show it, it’ll make a good impression It seems an interest develops Next is Include Life within the audience Style factor for example we are we made an ad for the classes, okay so its inside if we have our own who for example is someone This is our guy who wears our glasses if there is a vehicle behind him is there any middle one, his personality is good There is someone in a three piece, her dress is big well okay so this is the kind of life Style shorts which are a lifestyle factor what you put inside your body The result is a little bit better, okay Well, D becomes creative, next is G that show people using your product then your If you have a smart watch or some glasses or using whatever product it is you have to show it to people okay If you make something creative like this then it is good Next is to make a collage of your images. We can setup the ad by making a collage of Multiple images, keep two or four, this is it It happens that because interruption marketing that there is a type of okay so people can choose their journey Someone is going to change their timeline exploring watching a video okay in the meantime you can show your ad So their journey is a little it gets disturbed okay so now they have so much The audience has become accustomed to not being the focus What you do is try to grab their attention a little If it’s difficult then let’s ignore the ad we get the impression but If the result does not come then we have made a collage designed around your image We have kept a border so it is creative like this The eye stops upon the eye pauses and looks that people see that what is this friend They would have paid little attention to our ad last thing is the color contrast you have It is better to keep the color contrast inside the image is his readability if it is inside him If there is text then the readability of the text is very Its visibility should be very good All the elements you have should be good Put them inside the image they should be very visible Next, some tips according to the video Let’s see what we have to say in the short video Use 15 to 20 or more drops on the crop. Maximum 25 minutes of video duration it is 25 seconds Its result is between 15 to 25 A little better comes out bigger than you You can also make a video, just this one best practice is okay and then Introduce Product as Fast as Possible As soon as your ad starts first five seconds and very important inside them You have to grab the attention of the audience Otherwise they will not see your ad. They do their own journey Whatever they were doing on social media will go away So in the first five seconds you grab the tension You want to try to use any hook hook can be anything koi yard image you can use something unusual Please tell me some facts, okay, any questions Ask someone, please tell me his pain point Tell the audience their problems, okay? After that next thing is that you use music If you want to do it in a video then it would be better The thing is music is also a good work It does if your music is energetic He is engaging the audience a little bit Well, next is the one that captures attention Fastly we have already said that you Instantly captures the attention of the audience You have to do this at the start of the video itself and Within the vertically square format you have One good thing is to create an ad, user generated The content which is called UGC is like this Those aids which are UGC aids, their result is today k time bahut

achha hai as compare to Traditional Aids In Traditional Aids you What do you do to be aggressive in the market? you are doing your thing right And you suddenly realize that you are doing something are marketing to sell something want it’s okay when user generated content There is a little bit of storytelling in it Some content type sounds and feels it doesn’t seem at all like this is any The ad is aggressive to sell something If the market is being done then at today’s time The users are a bit annoyed with the D be honest okay so at this time if you Use user generated content for your ads If I perform better then What are the benefits of being in UGC? The authenticity factor comes in okay if for Example: You and I are selling some glasses. we want to run an ad so we will tell any user client who Our old client is that friend you are a Review Let us know if you made a purchase these glasses are ok you should solve your problem first Pretend you were working on the screen So you are feeling itching inside some eyes Thi at at so you blocked the blue rays from us I am going to purchase these glasses and now you are feeling very happy and you know your eyesight has been improved at setr to ugc d This creates an authenticity, a social Proof is created of our brand About the business that gives us results It helps you to achieve your goals and its Apart from this, interaction on UGC D and There is more engagement and we are UGC When we are making it, we try to make a lot of varieties we can create it okay we have a lot all stories can be told okay and UGC aids which is cost effective if If you have created and run UGC then The cost incurred on top will be less than a normal ad Well, you should have seen the examples of UGC. yes this is an ad you guys please watch it It has all the side effects unlike the pain killers eyes when to come home use this question to another me but now i wait for it amma ko I have very bad ankle pain like most of The Ama in the World in their ankles and knees she often has pain she prefers not to eat a lot of pain killer so i found our anus ostrich oil what do i take few Drops in my hand and massage it really really well in amma ankle it is pcssi r approve this d we saw this is basically UGC D in which she is telling a story that this was his mother’s issue and they found This oil is really helpful and a story Telling and a content type it looks like this It does not seem that any brand or business which Trying to sell your stuff when it seems like It is being said that a user who has a The story has been shared and there is another one below It is good that he has written this text I have used overlays, the sound is ok If we watch this ad even after switching it off then We understand what is going on It’s okay, the brand’s message reaches us so inside video aids we have You have to use text overlays when i watch the video above it’s ok His voice even went off on the timeline it occurs Ants should be with overlays and user should understand I came without the sound what are you talking about What is our offer, what do we want to do In the same way I opened another d of theirs Now look at this and after retirement I have I also get the opportunity to read B Pata and Namaaz Kumal is very worried about taking medicine from the children I am not very good at the market from side to side then my daughter Me I daydreamed of this Yes, this is also a similar format The ad created is a UGC ad in which he is It seems like I am telling a story It looks like someone made a video I am getting a feel like the content is there This is how we created UGC Let’s see the ad copy above in Urdu It is written that you get relief from trouble and pain Don’t get harassed again and call to action below It is given and along with it, social proof too it is said that we have so many Customers are satisfied then below The unique selling point given is that it has no No side effects and no features or benefits Let me say it is organic and natural support Below is another call to action: Whatever is on your list please tell us we will They will give you free consultation, this is their If the headline shop now button is given then By doing this we can set up a good UGC. well now we can see that What is remarketing or retargeting and what is the f pixel inside the f If yes, then let’s know a little about its details and Then go to your business manager We will set it up practically good remarketing or we call it Call it retargeting, what do we do in this that the audience or the people who already know us Know us already know our business okay we retarget them okay they get their ads shown to those who already Let us know, one is simple marketing or Targeting is fine, those who already know the job if we target them then that is If remarketing or retargeting is okay It is written that retargeting is to show ads to people who have already Visitable Interact With Your Meta Assets Like We People Custom Audiences for Retargeting and then on those custom audiences we Now let’s run our ad with retargeting efforts We can also do it through the website for For example, if I want my website to On top of all those people who commented on my home page I have seen it, okay, they just want to show my ad okay so this would be a retargeting effort Now how will F know that our website Who visited the home page above okay this is all the interaction that will happen sorry Meaning the linking that will be there between the website and Now you will have access to the details of your website. All the information will be sent, what will Pixel do? You can place this code on top of your website okay we’ll take it so pixels sit down Will keep tracking user’s activity What action do people take when they visit your website? This thing is important in performing advertisements Therefore it is important to have pixels present so that We have to understand the results of our AIDS We can analyze it better that it is good We have run D and it is showing converter How much is coming Is it coming less Is it coming more If we could get to know all that data Pixel takes all the data from the website and tells us One will show inside our ads manager this is the advantage of this second one is the advantage of this This is the full form of retargeting Using those people’s custom we You can create audiences and show them ads Whoever comes to our website and Performing activities for example We have a commerce store through which we For example, we sell smart watches When we played a D, the audience clicked. Those people came to us and visited our website went ok But we did not get that much convergence There hasn’t been as much convergence as more people visited the website If there were, it meant that there was a lot of traffic. is too much and the conveyance is very less then we If you retarget those people who have Website page visited Product I have seen it but did not buy it for any reason who knows it might be possible that he had started saying bye In the mean time he had some work to do did they forget it later or at that time I did not have the budget, could it be any reason is ok So they have an interest in us, they I saw the ad and clicked on it Go to the top of the product page and see our Checked out the product but did not buy it for any reason but interest If such people exist then when we retarget them If you create their custom audience then they will give us more benefit Now what is Conversion API that lets us Provides an API that you can use to track conversions Now you can track through API Both Pixel and Conversion API work They do the same thing but what is the difference between them that the f pixel is from the browser Tracks OK data from the browser It is taking it now just like the i14 update came So this facility has been given to the users in it. that they can turn off their tracking You can track their browser based activity If you can’t do it then advertisers will had the disadvantage that every conversion was by not showing you the pixels can especially in tier one country where People’s buying power is high i14 it lasts a lot okay just over there We track data through the Conversion API Track user activity That’s a good idea, how many people rely on the website How many page visits are there out of how many are purchases How many people clicked on I add to card button clicked atas atas lots of conversions Which will be converted through the Conversion API API which is this data directly from the server If it takes then in the meantime I mean when the browser It’s over, don’t take this data from the browser If it is taking directly from the server then Combining both Converter API and Pixel We would love to have a good converter tracking Now let’s see that [music] Go to facebooksignup.in and enter your data good recently So from here let’s move on to the next one Now there are two options here, do it Do it yourself and get guidance Now you have to click on yourself here I click on Pay Meta Pixel Only I am doing this because we use the conversion API We will setup it later on this pixel If you want meta pixels and color You have to collect the API and setup it, then you You can choose the first option by the way The second one will have a slightly smoother operation ok let’s go next here now There are two options if we for example choose Are you using WordPress or Are you using any other popular CMS? On the top of the website, we have the option of Check for Partner. Go to the top and follow the very easy steps The Pixel will setup itself quickly There is another, simpler way in which we You will setup the pixels manually what it will do is give us a small code We have placed it in the header section If you want to take the manual option then first we Let’s see, this is our G base code To copy the code we simply click on the code You have to do it and then go to your website So I am using WordPress in I opened its admin dashboard. So if you use WordPress If you use Shafi then use almost the same steps We must have gone inside our theme file and done this Paste the code inside the back The last option that comes under Appearance was Click inside the theme file editor These will pass us the code of their website When everything is open, then see that we have this I was saying that inside the head tag You have to paste this code in pixels The code is then tug at the PAP which is yours Inside that page you will find it here You have to find the theme header header dpp Click on top of this page now you are here I need to find where the head section is exactly this is our head section so here we people will do this paste the code ok After pasting, we went down and clicked update If it is correct, you have to click on the file This code will be placed on our website. Then come back to your Events Manager I have to go there and click on continue Nice turn on advanced matching over you Turn it on, from here whatever you want Need tracking for Majid customer If you need information then you can choose it Email in First Name Last Name Phone Number is gender date of birth very important then Let us do this and move ahead here now Event setup tool will come, we will cover it later Let’s see the Go to Pixel overview for now By doing this we will see here that our pixel whatever is set up and whatever activity It will come on our website, we will see it Now we will be able to make a good pixel How to verify that this is a pixel Our website has been successfully set up above and now here inside Events Manager Whatever activity we are doing What users are doing on our website are we can see one for that The extension is how will you guys go from here Click on the extensions and visit the web page You have to click on store here and here I have to go and search you have to go to the one with the extension and We have to see here that our extension has arrived Meta Pixel Helper will click on it So Meta Pixel Helper will tell us yes Meta pixel placed on this website of Zee It has a f pixel setup and that tracking It is a good pixel which is functional I can take some time also so you This thing you have to make sure is that firstly you I have set it up properly and the other We have to wait a bit so that some users After the activity comes to you what is down here will tell you that your Activities or events on the website Those are happening, Pixel told you about them Like the page views on this website are this The event happened, people came and viewed the page When we did that event we saw our pixels The second method of pixel setup is good Let us also see a very easy method Another thing is that you can use your WordPress Go inside Dashboard this pixel The setup method is for WordPress users. For this there is only one plugin through which we can You can set up your Pixel and name it hey pixel cat so i would go over to d new If we go to the plugin then we search here if you are a pixel cat then it will appear in front of you GK Pixel Cat Convert Pixel Manager So you have to install it If it is installed then this is that option right now not showing After installing you have installed it on the left side I want to see Pixel Cat below, it must have arrived You can hover over it and select Pixel CAD It has to go up as soon as you open it then it will give you a pop up that you Add a new pixel, from here you can add it Specify which pixel you are adding yes ofcourse it is You must have written the data set ID, you have simply all you have to do is copy it and paste it on your pixel cat You have to tell them that this is your pixel id is ok to exclude if something We can do specific pages as well that we don’t want the activity on these pages That is in the premium plan, you just save If you want to do it above then you have to enter any remaining code Add etc in this way inside your website If you don’t do this, the process will become very smooth very easily you just add your pixels You can do integration by telling your ID Our Pixel is setup now let’s talk How to connect to the Conversions API with your pixels and then the website okay this is the pixel one i chose Now you guys will go to its settings Go down a little bit inside the settings You will see the conversion API which is It is written Conversion API Send Events Set it up directly from your server To do this, click here Choose a Partner You have to choose this option, it is the easiest one There will be a method in which there are other methods Like it’s saying you will need a developer support for this process then you will get any code Or you will need a developer partner here You can do it easily through this in case you Are you using WordPress? Shef at Choose a Partner From here you can go to whichever CMS you choose They are using it on their website You have to choose if you are using WordPress. The e-commerce store is up and running fine If you are using those commerce then you have If you want to do commerce then it is simple WordPress and If commerce is not used then WordPress is used you have to do it and then what will this person do to you directions it will give what is the direction that Telling you about a plug-in Go to the WordPress dashboard and inside your WordPress site then go ahead All the steps are self-explanatory These are the steps, you can do them easily Your conversion API is set up one thing is going to be seen that there You will get the option of what you want to receive information such as email phone number country gender so that maximum It is better that you choose when Data from the Conversion API and from Pixel By matching the data, you will get the result It will show only one thing, meaning there is something like this in it thing cannot be that different from Converter API Result activity will be shown and tracked separately It will be shown and apart from pixels it will be a data will mix them together in a set and show it to you and Maximum you can track your convergence of user activity and then Creating the best custom audiences We can get them an ad shown, let’s talk now Are As discussed earlier about custom audiences We use pixels because we custom Create custom audiences for retargeting The audience is basically the people who give us the Get to know our business assets from Their interaction has happened and we are theirs we will set up an audience, okay Basically, we call it a custom audience. Who can we create Custom Audiences for? can be made of people who have Have you followed our f page or our Have you seen any ad or visited our website has been visited on a specific The page is visited at the top of the website The product page has been visited a lot we have all the options Find the section titled This is the Audience here You can setup custom audiences by going to Or directly to the ads manager You can also create a custom audience while creating an ad inside If possible we can directly contact ads manager let’s go and see what custom audiences are Where is the option and how can we do it If I can setup this I can quickly I create a campaign and this time we Traffic moves with traffic campaigns Now within the campaign, you can set the targeting as you like I know that if the ad is at set level then it is better than basic Let’s look at the settings here If you move to next page then the ad set level will be above We call it traffic land It has to be done on the website, it is ok and here Let’s go straight to our targeting Switch to original audience in section Check out the options here for Custom Audiences it is coming written ok and tell us here It is so that you can search whatever custom Audience, have you created a lookalike? If the audience is already created then you can choose it So that we can deliver your ad to those people only When we haven’t created a custom audience So we go to Create New and click F Let’s say we need to create a custom audience Let’s click on it and see now How many options do we have for custom To build an audience, we use our website We can also create custom audiences The assets of your f i.e. assets of meta which is so I have visited the page okay we are their you can create custom audiences so I did this The option has been chosen that whoever people are ours people who visited the facebook page We are telling you about the previous retention duration In the past one year, whoever has visited the page their custom audience Create it, then we will go to that custom audience We will use D, ok I will write the audience name that Mud Shoe Fuzz has a custom audience 365 days ok we are on create audience ok let’s go here include more people And there is also an option to exclude people if I I want a custom audience of all such people Those who visit my f page it has been done but those who followed It has happened, I will buy them, those people will be left behind will go to those who visited the page but if we didn’t follow their audios we would have made If yes then it will go to Exclude People and anyone who engages with your page means I visited here but no action If we took it, we would have kicked those people out who have taken action so that they can Those who visited should be saved, no action taken no, we will show them the ad so that they If you want to do some interaction with us then click on this option we’ll do this by placing it here Exclude fixed and Create Audience If we do it then our audience is customary The audience is I clicked on Create Audience. So in a few moments, our custom audience will be created. Now the look alike audience is also gone Now let’s talk about custom audiences We know that those who precede us you know we’ve created an audience set for them I’ve got it okay this is our custom audience Now what is a lookalike audience for a custom audience? It happens that we tell F that friend this is There are thousands of people who have liked our page I had visited and was looking for more people like these find and create an audience set of them okay Now how is this option helpful? Look, F knows which guy’s What are his trades and what are his hobbies? he knows everything what the interest is so Thousands of people for example like our page There are thousands of people following like him If our ad goes then it also goes to our f page Will you follow us or join our business? will be interested because they are similar okay with our custom audience so This way we can create similar audiences to our custom audiences people search for f they say it that you find and create an audience set of them and then we can run ads on top of that as well We then made this our targeting when we Targeting a Custom Audience If so, this would have been our retargeting campaign In this we have detailed targeting There is an option, they are not using it because We would have been targeting such people Those who showed interest but the result If you did not give it to us, we would have wanted It is okay to show our ad only to them see things that use pixels How do we create a custom audience? if possible then one thing is important that when also you create pixels it then you It is natural with the account you have have to link so that those who The transaction is one among them linking is possible and you are You can set up tracking properly and your You can see him again on campus and If you can optimize it, then we will take it from here Events Manager goes to data sources inside so what we made recently A pixel above it shows this activity now if your pageviews are at stake then From here we went into our Pixel’s settings Go to OK in Settings then click on Share option with an ad account see these pixels which we have created this for some ad not linked with the account okay so this Its role in advertising is still evolving If it doesn’t happen then we have shared it with this ad If you click on the account then it is our Pixel is above it add assets When you click, whichever ad account you want to add whoever you are using it with You have to link through which you can run your campaign you have to do this with him The link is ok, if you click on the add then it will The asset has been added to our pixel An ad account has been added, now let’s see how are we going to use this pixel in Creating Custom Audiences and Setting Them Up Our Campaign and Optimizing it Well From here we go to Events Manager Audiences are now using pixels There are two ways to make it: one is in the first We discussed which audience sections Let’s go and create an audience Or we have created our own Events Manager inside Events Manager Selected the pixel as well as the right side But you will see ‘Create’ written here But the third option is to create a custom audience now. I wish that with this pixel I could You can create a custom audience with this pixel. We have all the data from our website We choose website or ask for count which would have happened if we had not linked So these shows will not happen here, the option is okay we have also chosen the count yes now it is up to us saying that you are doing this again on the same page Let’s do it again Custom Audiences Let’s move on to the website and onto Next now. See this we can create custom audiences Source: above Using Pixel I have figured out that with this pixel Custom audience will be created now if we want The more traffic your website gets All the visitors are getting custom Create an audience and our retargeting Add that custom audience to the ad that is in the ad Target them and show them ads well the other option is the option that some All website visitors are sent to us as a Custom Audience We don’t need to create any specific web for them People who are visiting the pages we They need to create a custom audience for example People who are visiting our product pages create a custom audience for those who are Going to the top of the Services page we also have a case ok so for example we have There is a product page, above that first we Many people ran a campaign on that issue Clicked to go to the top of our product page But our sales have decreased, okay so now We want that as many people as we We went to the top of the product page and checked them again show an ad so that it gives us sales okay If they make the purchase then we will provide this option for You choose an example that people who visit you Specific web pages from the last 30 days within or within 60 days whatever you say ok from here inside the url I’m saying I am for example our this product The page has a word in its URL which is the product it comes right inside that URL the word product comes this word comes So we will choose it and keep as many as we want people visited this url ok Make their custom audience okay audience We will name it Modest Shoes Store the website with product page is ok or that People came into this on Create Audience If you go our The audience will become okay, now we are the second You can also check out the option which We can find the audience from here Zee audience section is the best way to grow your business Any number of audiences within a manager account Do we have to make it or have we already made it all We will find you here recently We created an audience for mod shoe shoes The page has no followers but the page of model shoes visitors within the past year Our audience is ready, we will advertise on it We can run the Create Audience app Let’s go to the custom audience we need to create If you see it again from the website, the same thing The scenario is that whatever our pixel is, F has selected that source now From here we make our custom can set it up and on top of that a One who can run retargeting ad Retargeting campaign is its utility The result is much better and on top of that The cost also seems to be less because those people They already know us, Have you visited our website or our page? If there is any interaction with there is a desire inside them to buy something From us so again when we do retargeting I showed him an ad with a good offer. If you want then they might convert and give us sale well now we see that the business How do we do domain verification inside the manager? You can verify a good domain in this way It is very important to do this in your business The domain of your website is it has to be verified so that the converter tracking is there it can be better and your It is good to build credibility of the business if so, what shall we do for it within business settings we We will look for brand safety and within it Domains section so here is the brand There is a section on Domus under Safety here Pay as much as you want with your Business Manager Any domain you want to add for example If you have a business, then there are four things in it Do you have clients or you have your own four If you are a business, then all those websites That means you should add the domain on this so that It should be verified that the website and the That is the domain of this business this business is related with him this business If it turns on then click on D here. We will create a new domain and here we will People give domain address You will give this dummy site that I have to this I’ll give it to you here now this is it here do not do anything that you would have prefixed You do not need to add that domain name Simply providing a domain name If it is there then let’s add it, there is no The issue is coming in a minute I saw this website, I have it This is a dummy site and all this is from the domain If it is still there then do not accept it If we remain, we will pick up the other domain ok let’s take it after adding this You will tell us that you are doing the same thing the way we did Pixel was integrated into a base code This is an HTML tag and we have copied it For your website’s header page with DPP paste this inside head section Give this to us, we will copy the tag We will do it and simply take it and paste it inside your head section then our The domain which is there will be verified. Second important work after verification What we have to do is that inside the pixel Whatever events are there on your website there are events we’ll set them up so that If we run our campaigns then we should It would be good if we get good data Which convoys are coming and which ones? Events Because of this campaign our Users are performing on top of the website Clicking on the D to Card button Clicking on the Contact Us button which page are you visiting ok That will give us a better idea of ​​how Our campaign is going well and fruitful so what we will do is that for events manager Let’s go inside Events Manager We opened the data sources and installed our pixel We have to choose whatever our pixel is Inside this we have now started setting up events. a good event basically would have been that our On top of the website let’s say this is my website is over it when someone Any potential client of ours comes The customer comes over the get a quote button if clicks then click on this button do this is called an event okay or Then he visits our services page If you are doing this then this is also an event then further he Click on Social Media Marketing this is also an event clicking Visiting all these events is so good for me. As an agency owner or website owner this get a above the quote button and the click event It is very important if I run a campaign I am thinking that I need to do my digital marketing If you get clients for your services then it is ok I would like to see how many people visited my home page and one of them How many people clicked on the geta code and then many actually told me Write all those messages and stay with me Contact us by clicking on send button If you clicked then this is how we can start our campaign We can see the effectiveness of this later. People who are good at retargeting had visited the home page but further to the gate They did not click on the code button Shows again, shows a good offer they have it so that they can convert us Accomplish our goal and give us the sale take the service ok or those who have This is the Request a Quote page visited but he didn’t send a written message Okay, so these are the events for this pixel that we’ve set up. If you have done this then show us in our campaign Everything will happen and we will retarget it again The audience, our decision is very we take it well Let us take another example that for For example this is another website above this right now Work is going on, this is the example that we assume that we are an e-commerce store Sell ​​a package of some services or some products They are selling some service packages So this purchase now button which if I If I wanted, I could put it on tracking hmm that’s ok dude The decision making phase that follows She helps out a lot in that, so she comes back Let’s go into our Events Manager and Let’s see how we handle these events You can track it right now above the tracking We have only one event running for page view When anyone visits our website Let us know who is on top of the website came this event should be tracked okay so this what we do inside the pixels Go to Settings and then Settings Inside here we have to find Event Setup Tool then Event Setup inside Event Setup There is a tool, click on it here now Website address We will give it a try, right now it’s open, let’s go with this and the pixels are also given on this website If it is made then open the website and do it above yes click well this is a very fun process This is a very fun tool, we didn’t code anything do not do any complex process Track the Buttons and Events Here We have options on any URL You can track that whenever any friend The specific page of our website should be visited So that event gets tracked, okay you can track it Track it or the user can click on any button If he clicks then you can track him Basically we’re telling the pixel that What do you want to focus on Obviously everything on our website Some things are not important for us It’s more important, like I said, There are too many gate codes on this website is important and then we have this the send button which is this send button it is very important like this The services page is the contract page This blog is so important Not for us when we’re running a campaign Are So from here on I assume that when Anyone can click on this Contact Us button If he does this then this event will get tracked, we will know Ok let’s go Pixel collects our data If you want to start doing it then click on the button I do the track new button now asking for f that this is the button you’re trying to track What kind of event will this mean for you? that when someone clicks on this button this event If he does then that converter is for you to purchase Is the lead to be captured or is it a do-over? What is it, I will give you the name of the event. Want to track contact us So I say this is the lead for me ok, we can also specify the value here that’s good when someone clicks this button So how valuable is this to us? we can assign any value to it Is this the value of $ for us or Rs of or of whatever is fine or without us Values ​​can also be used, ok next Let’s go to the scene of e-commerce where If we have a product then the The price of the product is our SA value You can consider it whenever any problem arises Apple is our product, above all It is written below buy now ok when Click on Buy Now and enter your payment details If it gives us, then it is Rs. 9 for us. He is a Kanwar, we assign him this value 39 We can do well with tracking an event I have put it, now if we have to do another one I say that you open the Contact Us page We are setting up events across the whole website here i say it that’s good this dummy site has contact inside it If the page doesn’t exist I would have posted something else I say that whenever someone clicks on whose Sir, I will tell you this in the terms of use above If someone clicks on it, that too gets tracked go on, who says it’s okay I can search anything to show you I am doing it for this and I will select it. If you confirm the not include value then The type of business you have Your website is the money for your event You have to choose the event type if your income If there is a store then you can track the Buy Now button Everything is ok, click on track to card button After that play the contact whichever All those things are important for you I want to do tracking and I want to set it up with the After doing all this, type the right event Let’s do one more and wait till later we can go for sale I can see in the campaign how this will be used I put the purchaser on GD Click on Include Value Finish Setup do Finish by clicking Yes to set up the Submit event Later we can also test the events The second option is for test event I click and see that our Check whether the events were set up correctly or not here We would have chosen the second option. we will open website If I click on it, you will see this At the same time, it shows that this The events are custom events that are happening Okay, now let’s move on to a sales campaign. If you run it then you will understand it very well It will come that these events that we have setup How do we focus our campaign on these? We can optimize it and what benefits can we get from it this will be beneficial in a good way quickly set up a sales campaign and see, this whole pixel thing The case and the events we tracked But how did this help us out? If you do it within a campaign then create it I’ll go and choose from here Sales Key Campaigns and Manual Sales Campaigns we’ll set it up okay let’s go ahead here and see as soon as I added set level When I opened it, it showed me two things One is performance goal and the other is The conversion event is now asking us to Friend, this campaign that you are running, this campaign What is the performance goal of the Do you need more conveyance or maximize value of convert so we chose by default What has happened is maximize the number of conversions We need more and more sales and in f we’re telling it through pixels that inside this pixel that we have Events are placed above the tracking you’ve set up From the most important events for us you tried them Hey you should try our campaign like this Optimize how those events perform okay so look here above it I click here to see what the mayor says The effectiveness of your ads now within pixels Those were the important events for us We’ve set up Pixel to know that what does he want to do what events does he want to attend I have to try to get it performed additionally Here we now talk about the events that are inside the pixel. we are setup we have made the purchase was the lead one, did the payment info one We can also tell F what we did Friend, this is our campaign, you should try it that these conversion events are performed Because of this campaign on our website People can click to go to the website and Events We will tell you about the events you have to get it performed like this I hovered over it to see what it said. that choose converse events associated with Your Meta Pixel Inside Your Meta Pixel In events you’ve set up If you choose any one of these then what will we do? Optimize and increase purchase conversions we need event okay so this is what we use Pixels and events we set up We then target them in our sales campaign You can optimise your campaign Similarly, if there is a lead campaign Ours is inside that which we have with lead The event will be set up and the pixel will be told It will happen that when someone clicks on this button it will lead us to If it is there then our campaign will be conducted accordingly it will be over and our result will be It will improve and when the campaign starts running if it happens then there would be analytics of D which The results will be shown in it, we will see that ok how many people performed that event How many purchases did you get? How many leads did you get? The one above the Contact Us button The event was performed So now let’s see what a sales campaign is can be set up properly and What is split testing in AIDS? and how is it helpful ok from here we can choose the objective we’ll take sales okay let’s assume that our The one example that we always carry with us I am going to a shoe store, okay that one For the campaign For its promotion we have done a We have to launch a campaign for our e-commerce store on which we wear shoes They are selling, they want to market it While choosing the sales objective we move forward Let’s go now there are two options here Let us also look at the option of A sales Campaign Puri Ko E Hum Jo Hai Na Go Through we will do it and inside this we will see again that What is split testing and its difference How to connect audiences and creatives We are doing tests and how From Things We Find With a Burning Budget Let’s get it out, this is the first option Advantage Plus Shopping would not have been available in this Taking inspiration from this campaign, he created this An option was given, what basically happens in it I will choose this and go ahead and continue we are People have some preset options Facebook will choose for our campaign Now here we will see the data set and campaign level it has done the same now let’s see Preset Settings [music] We got maximum sales of the can It is optimized for that, it is written by yes it is 18 and from 18 more this setting did it for us There is some sort of automatic type campaign It has a lot of preset options which are good we can change the name yes so we We will change it, okay, next category Because the meaning of e-commerce is simple and basic No need to enter any category Next, there are two options, conversion Which location is on your website? By sending traffic there you can get conversion Do I need to buy mobile or website You need conversion on the application too So you can choose the relevant option from here. Next you will choose your pixel whichever We will be using it for tracking And for which convert event within a pixel We are running this campaign which converter If we want an event then it will be fine for purchase is there anyone else if we have to do it then set it up We will go beyond convergence and do it will take Ok next let’s see audience location Well this is the Advantage Plus Shopping Campaign It has a traditional audience We will not find that targeting facility It’s ok because I will also try to bring this option It is giving you the audience location which you can choose She can do it sitting in the United States has it happened or something in some other region wherever you want to run your ad and you are You can also exclude locations but You cannot do this here on your add account Above the level means for the entire ad account You can do some settings for such and such locations This will exclude your ad account and some other This account is opened at a specific location can run it okay so here it’s saying That is inside the account settings you Check your audience location above it Click and see if there are any options there will give good here But there are two options in audience controls Businesses can only advertise in specific Lokesh and another one is My Business Advertise & Sell Goods and services are of particular relevance it’s not okay if you turn this on There will be some limitations, okay so move ahead Let’s go and see what the automatic campaign looks like what inside the is his After Daily Budget and the lifetime budget is the same as that Starting Date Ending Date Budget Scheduling all these things are the same here atrbeek what do I know we’ve talked about this about or else basically these attributes show okay which means seven days clicked They added 7 more days worth of ads on top of our ad. inside or viewed our ad and another Within a day he was ready to convert If there is a chance, it’s okay if you show the ad to such people The fab is saying I’m done for the first seven days I will see how the data will be in the first seven days The people of Jo Hai clicked and Vidan seven days he gave the conversion okay so Then the next one I am going to be like that I will try to target people If you read it carefully, it is absolutely saying the same thing okay so from here we People can also change it to look like this Target people that for one day Whatever is inside them should be converted Chances are that you will click one day inside or one day to view a inside the day okay so here what The default is set to One Day View and Seven day clicks means one day of viewing seven days of inside and clicking Those people should convert from within Optimize our ads for people and show them our ad and then do the same reporting will be ok too It is good in suggested ads what we were doing previously on the d level okay okay let’s go up to the d level here But let’s see if some things are different So the same thing is going on, I selected the page Next, go to Manual Upload inside D Setup now It is a sales campaign and along with it, there is an advantage If there is plus shopping then add it above the level We can also choose from the catalogue, friend We need to run a catalogue sales ad, ok? Well we have done a complete catalogue of videos maybe you guys will see it in the future or If you look at the back, you will see a catalogue ad We have a completely separate session on top of this It has happened, okay, so the next one is the same Single image Castle collection and then add media We will give headline and link description I will give it to you, everything else is the same, okay give the URL of the landing page and then Another thing is browser do one good browser what is the add on that our people Our ad reached people and they clicked it If you go to the website then there They should get the option to call us If it’s for the business or for us then it’s us You can go here and setup it fine okay now let’s go back and we have a Manual to Se Campaign Okay, we will create it which is already there in Facebook. If you had options then use them We chose manual sales campaigns The name of the page was given as the name of a campaign Along with this, Kapan TV and Conver event have been given Purchases for which we will optimize further Let’s go and if we have Advantage Campaign Budget This means we have to tell the budget at the campaign level We will tell you that this is our campaign budget going forward. You can set your budget on the D sets we will make. Divide the ads into zones as per your wish The set is giving good performance, you can see it Give more budget and what you are not doing If you give him less budget then I will be split right now Testing Joe I will run it in that same campaign so this one We will not use this option, we will Will you give the budget for the headset separately? If we want that we should not do manual testing then Find out which ad set performs well It is Facebook itself which is deciding on our beef So what will we do? Tell me the budget here. You will give it and Facebook will see in future which ads It is good to give more budget to the set Who is performing and who is not doing it right let’s move ahead to ad set level Above here case suggest our store Inside that we have to run an ad for Sneakers Okay now according to Sneakers Whenever the product comes in front of you, no one The first person a client comes to you is step is that you have fully invested in his business You have to understand whether you are a freelancer or not If you have your own business then your entire business You should have information about your product should be aware of, and then The next thing is that you need to realize your potential There should be an idea about the customer that Who is your potential customer for every product Not every person is a customer of something There are specific people who are its customers If there is, we can estimate the potential buyer Now let’s take an example of this sneaker can create two audiences, one being the people whose He is interested in sports, that’s fine Those other people can buy sneakers from us Those who are interested in gym, they do gym ok let’s go to the gym We set the audience and do split testing can you do anything above your desat level We will make two ad sets Now we don’t know what the result will be The audience will give us sports people a target If we do our ad for them then it will go from there Will the sales come or will we reach our target Sir, we will send the gym people away from there The result will come, okay, this is just practice Maybe we can cover both our interests with the same ad Target both categories within the set one can get performance from it but We cannot test whether something is good or not Our sports people are those who He is interested in our sports Are you purchasing the product or the gym okay so a little bit of budget we give us extra It will have to be installed because two sets will be made So obviously he will have to pay extra money This d set and the other one are slightly different it will cost more money but we have one thing You will find out that our product Which targeting is working well for you? From which audience are we getting results So once the thing is identified I already decided to take the chuck from here Who do we want to target then we will target Let’s name it what we’re testing Who are we keeping here there are 18 to 55 Gym People Who Work In The Gym interested ok To make you understand we are single interest Targeting singles in a set it will be a good test let’s go here right down to where we’ll find our audience suggestion now see here two options one again Advantage Plus audience has come from Advantage Plus was shopping and the other one is G Original audience option is also available in this It’s been a while since this original one The old traditional method was of targeting That is what used to happen, now the problem is that you Tell me some interest behavior some audience Tell us, we will first show them D and then Our AI system will decide for itself that If A shows D to someone then I say it’s okay There is advantage in this campaign, we have advantage Plus the audience that is there is choosing it right Now we tell you that you have the most First of all, the age group should be between 18 and 55 years You want to show your ad to people of Our gender and here we would have kept the bath if we are running a d in Pakistan So most likely if we keep the match then A little more means we can spend less money are ok Isn’t this sneaker a unisex product? Genders are fine within detail targeting Now we keep it, I will search and see Such people Those who are interested in gym are good Is nice gym s a Well, we do interest in such a way that Instead of gym, we are the target of fitness people We do this, we show our strength to those people who interest is fitness physical fitness is ok So it will be better than gym and on top of that You should go and change the name of this handset We are targeting people between the ages of 18 and 55 whose interest fitness is their target and below we Go and here we search for fitness This interest in this show is getting physical Fitness is an interest of its audience The size is quite good so we will choose this one would have done it okay now what do we do that the rest of the Things We have to set up whatever our budget is 5 dollar a dollar whichever way we choose have to take And we have to tell you about the conversion from here that Which conversion event do we need? Purchase event will be fine and our pixel is chosen from above We can change this whatever the revent We have to place the pixel and then the whole thing went haywire Now let’s see, we have to make another set. We are targeting fitness people in this Now we have to create a second headset inside the set. in which we will target such people Those who are interested in sports are good so I will do this one d set Duplicate Now there are two ways to duplicate One is Quickly Duplicate Quickly What happens with duplicates is that the same campaign Your ad set should be exactly duplicated inside will go and the second one will be a little more detailed I will ask you what exactly where If you want to duplicate it then we will use the second one Let’s choose it so you guys can see it I’m telling you to make a copy of this If you look at this set in the original campaign then Let’s see what it does It must be an exact copy of this dset If it becomes possible then first of all you have to do this work This is our original D set, this is its ad okay its a complete copy is made so this d set and add a copy inside it so this Its we will change its name We will do this now, we have to keep it, this is obviously Here we have to keep the setting as Sports Those who play sports are being targeted okay now it’s above the dd level It’s ok to go, first take up fitness By going here we have I got a good catalogue of this from somewhere Let us close it, I will upload the manual we fix our add on if we catalogue then obviously we will catalogue Whatever images we have inside Start showing as an ad here When we put an image in it or Whatever video we have then that video or we can use image name as add name I’ll keep it so I can remember what I did Ok, go to create ad and upload manually But I say we will use it Single image or video is fine and we add it inside the ad media are there any uploading the image and we will upload it This Well whatever crop etc. options are there and Let’s move forward doing this, our creative I have arrived yes now we have added copy headline link Set up the description and call to action button which is very easy thing to do Really good ad copy i.e. primary tax The F inside says that if you There are five different types of primary taxes or If you use ad copy then your ad is If it gets optimized then what will f do that ad which is there, shuffle the ad copy He will keep doing this show, someday he will show one If you ever show the user another one, then you You have to try to complete all the five put the primary tax which is there so that Mine is getting better, it’s four now if yes then put another one Then there are five primary tax options to be entered. After this, our campaign ad set is be completely optimised well its okay after this what do we do Start making other things and get this advantage plus creative is coming here edit by You can choose all optimization from here You have to do it and save it ok we will go next and make the headline ours I will give him my best c as if something also we say that the confidence is ok or else we’ll give you something else to stand out In the crowd or simply we can write that get yours now or shop now order now get now anything we see the headline Apart from that inside the headline we can Can you tell the benefits of a product? Can you tell me about your shoes or any of its features? okay now there’s five inside the headline as well We can show you the options so that whatever Try mixing and matching them and using them sometimes If one show is done then sometimes another show is done then multiple with the option to get the result from the hand There are more chances because there will be that one The headline will impress her, she will get a purse ad will do that if there is some other guy then he will get some And the headline can impress you ok so if you give multiple options if you are doing this then it’s good okay call to action Whatever is relevant to us in place of Learn More It will be made even if there is no shop or order here yes it’s ok don’t miss the shop Next, you have to give the same website address again We have done Display Link Display Link What we want to show to the user Okay, one of the websites is actual Which landing by clicking the address means The user lands at the top of the page and clicks here Does he see it in the display like I do? I should say it is a sad cop and here we are exactly will mention the product so that it gets a Let trust develop friend, whatever we talk about you’re doing this is the same okay so you’ve got your Put the relevant item from the website below Provide a good display URL and then The same browser is that if you add If people want to call you later, you can send them your number You can give and setup yours here at the top of the site or the T button which can do it Apart from instant experience, if you Want a mobile optimized short story? Develop a landing page from a website it is possible and we can make it or else You can land them on top of the fb event ok everything else is done now What is the plan we said we have to go back to another ad set by copying what we had created inside What will the sports guy do here now? that you will change your targeting of your ad If we want to change the creative then that or we will do the same creative both Now let’s look at split testing Whatever happens, it should be creative too could for For example we are on creative I want to test that friend we have two Made two ads and now we don’t know who is who The result will be good from S.D. what will we do We will keep the targeting same here as well for fitness We will target people between 18 and 55 here as well Inside this, we will use image number one. Inside we will use image number two four three four We will know the results after the day We will see which image is good for the campaign Which one gave us good results and which one gave us bad results So we will remove the ad set which is dirty We will stop it, it will give good result We’ll keep the ad set on okay now Here is where we tested on the audience The target here is for sports people Here fitness people get three After a day or four days we will go to our You will look at the pen to see which d set it is. When the result came, the result was from the sports people good came or from the fitness guys so whoever You will get good result, keep that ad set on Let it run and whatever gives bad result We will turn off the ad set, we will know we will make sure that this audience set is relevant to us No, it did not give a better result than this wala is good okay so sports one We went in and then restarted our settings Targeting has to be done, all regions have to be told I have to tell the demo, I have to tell the interest which Our interest is in sports so here I go now this See this is a copy of this so there is fitness in it I chose to do this, we have to stop it and in this what do we have to put sports okay so I would search in sports I am interested in sports so I took this take target OK So this was a very simple sales campaign In which we also made a testing effort Well learned that whenever you have to do testing Whether within a sales campaign Leading a traffic campaign If you are doing a generation campaign then have you ever Also by running the ad for one day or two days For him It’s good to not start checking back This set did not yield any results from this audience the result did not come or it This ad is our creative You did not give the result for at least three You have to open your door and see after four days that ok which result is coming which It is not coming and the one who is not coming is sent off and let the other one walk and when A few more days pass, like a week passes 10 days have passed and the scaling This is the case, what does scaling mean That you can increase the budget of your campaign If you give it then the result is good on the set You increase the budget of what is coming So that is called scaling that you can increase the Let’s invest money to get this done If good result is coming then its budget and let’s increase it so that it’s even better good result come So what a catalogue basically is is that a You can make a list of whatever you want You have products for your website Is it above or inside your business? Make a list of whatever product you have In which you also give the title of the product Explains that this is our product title its name, its price, its availability, if it exists or not then the catalog is basically a list a collection okay so when we one of your products using Once we create a catalogue, then we will You can run an ad for example Our business is one in which we have laptops We are selling laptops as well Key accessories are also being sold RAM Graphics Card As Much As You Want We have the products, we have listed them on our website We are listed above We ran an ad on all those products You can do all the products that are there Whatever is shown to the users will be ok Catalogs are basically for e-commerce businesses Apart from this, real estate is also or are there any hotels like this Businesses use catalogs and They benefit just like real estate If we take the example of If the business is of Rs. 1000 then whatever number of plots you can make a list of those that you have This is a 5 storey plot and this is a 10 storey plot This is its price, this is its availability At least that is an ad with all the details When the show happens in front of the users, then a great Variety of experience for your entire business Understand that yours will go in front of them once This advantage The second advantage is that the catalogue AIDS when we’re running When we are doing retargeting then That product from the catalogue ad can be purchased by that user which will take the user in front of Are you interested? Ok, let’s take an example. that we played an ad, there is a guy named Salman okay he went over to our website and He has a seven marla plot which is ours he took interest in her, okay he Saw that page, clicks on it etc. what time did we spend now on pixels I have put your website to PFX address It is known that Salman has taken interest in five Now we can create a catalogue for each marla plot We take our products from our plots and then run the catalogue add and after that What will fab do if you do retargeting inside that F knows that Salman took interest There was a plot of five acres in which there was a F ad He will take five marlas to Salman okay with the plot that means that one The five marla ad will go to Salman and The person who owns the seven mara plot I had taken interest in him and in front of him seven The one with marle will show the d because we have made a whole Just like for example here we have plots Take for example this one is five marla 7 marla or 10 marla or 15 marla The one who has bought the five marla I took interest, okay, this in front of him the one who has purchased the seven plots will be killed took interest in our website Going up we will go through retargeting campaigns If you open catalogue then it will show this ad A personalized ad campaign like this is our The person who is interested in our product He was interested in the same product in front of him will be taken away Inside Settings Inside Business Settings We will go and find commerce here manager is good if it becomes If you make a catalogue then what is there E-commerce catalogue travel is telling Catalogue of real estate inside the niche catalogue and auto catalogue so whichever is your You can choose the type of business you want and then It is good to make a catalogue, there are two options here Whether you have local product or online So if the scene is completely about e-commerce then online products we Now we will keep it for preparing the catalogue to put the product inside we have There are two ways if we have a website: It is built on WordPress and is a commerce shafai Above all, we are above big commerce Directly from our website Product I will pick them all up and put them in the catalogue Meaning you can suck them on your own website I will do it with my business manager And all the products on our website It will be up there automatically, If the catalogue is created here then the second method we will upload it manually in bulk the product inside or one by one then both This method is fine, whichever is feasible for you I think you will do it well, I will upload it I put the product into info here But we have to give the name of the product catalogue For example I say that I remained I am modest [music] Shoo catalogue is ok for this page we are making yes next thing is that our catalogue is ready Done now I see the view catalog that Is there any product inside it or not Obviously there is no product inside it Now only the catalogue has been prepared We went and put all our products inside it We have to add good assets inside will see that inside some sorry items We’ll see if we get anything Well we don’t have the product at the moment So here is the inventory page Nothing will be shown to us here first We want to add products, for that we

We will go to data sources and here now what also we have four ways whichever We will choose what is feasible for us I will add the products with manual I have chosen it apart from this through pixels also Patch all products from your website You can do it with partner program or You can also upload a spread sheet or put the product there with the sheets and You can also make products by uploading the file I can add it, I clicked on the manual did you go ahead now Now we can advertise our products here we will do it one by one okay here are the images First of all we have to add the image on top You could have made an ad for your product Like I say, this is our product okay we’ll save this now we’ve got this It is obviously okay to name the product If it has some name then I say For example comfy formal shoes ok now Description We have to give the description what happens is that just like on top of the drawer You must have seen the title of the product coming it happens the name is coming down again The description is coming like this amazonflex.in your brand with you what are the unique selling points or whatever You are proposing a value for all those things you have to write this basically If copywriting about your product is okay then You have to add all those things shows i made up of premium material I can write anything on premium leather Imported from Belgium anything you wrote You have to give whatever benefits your product has in a manner Next, you have to give the link of your website where this item is at the top of your website it’s kept okay so anything from here I can I will write about this product directly. If you want to provide the address of the product page then Here we give you the currency of your choice You have to do it within the price first that you your for stores in Pakistan We are sitting in India, where we While sitting, you choose the currency accordingly If you have to do it for a client he is sitting in canada so you If you want to choose Canadian Dollar then I am here I will give you PKR 2500 or 5000 ok let’s go ahead sale price sale price What happens is that when we make an offer on this We will run it, which means we are giving some percentage off It is on sale, if we buy these shoes So how much will it cost I am saying 3900 will this happen zee next after that f Product Category we have to choose In which category is this product falling if so These are directly available in clothing or shoes Let me see if it is there or not. Yes, these are for shoes. Inside we selected it I need to tell you the condition, is it new or refurbished is it used what is the availability after that I want to tell you that you have this product Is it available inside the business at this time or no ok status is active in active it’s ok After that you have to tell the brand which also it has its own brand so if you have your own brand You tell me mode shoe store or edge or whatever This is its brand and you should mention it Content ID If something inside your website I have used a system like this in which you giving some id to the product or to the content If you are giving the ID then is it relevant Arwaaz There is no special need for this optional The thing is the product image Product name His Website link and price is ok All things are optional, this product should be added After that we started adding new products This is how we add all the products and then click on Upload Items We’ll click on it to pop in. It will take some time, ok, then another one The important thing is the sets, when we If you have made your own product catalogue then accept it that inside our e-commerce store We have different product category We are also selling smartphones We are also selling laptops we are also selling accessories okay so we What will you do? You will make sets of products We will make a set, inside that we will make our HP Laptops will be kept inside the second set We’ll keep the Dell laptops for the third set We’ll keep a smartphone inside so that Our catalogue of products Let the sets become a little bit of our segment There may be some difference in the product So that then whenever we want to run an ad, if I I only want that which We have launched a campaign for HP laptops If we want to use it then we can choose that product set If we run this campaign then the entire catalogue he doesn’t have to select it, just We only sell HP laptops We will market this only through a set of Once we have made a catalogue then the next sp This will happen that we will keep that foo catalogue in our connect it with the pixels so that whoever If the traffic goes to our website Tracking can be done inside the pixel to know which pixel it is Which products are you interacting with? so later when we run catalogue ads Add relevant traffic which is relevant Show the right product to the right customer If ads can be shown then use Pixel to your How to connect with the catalog we’ll go straight to business settings inside and here inside Commerce Manager Open Commerce Manager and type your We will open the catalogue in which we have We have to do integration, recently we have done this I had made it, we will open it After doing this, see from here we add the product used to make sets from here or items or Inventory used to be shown or issue whichever If anyone comes inside our catalogue Here you will click on the events that will catalogue this catalogue of ours we have it here Created and installed on the back end website Who will track its events? What all things will it track so obviously it If we have a pixel, we have placed it here To connect for event tracking Here you have to go to Manage Connections and Here you will find all the pixels Whatever you do inside your business, If you have posted then whatever is relevant It is a pixel, you have to do it from here On ok, after turning it on you click on save If you do this, your Pixel will be connected with your catalogue then whatever it is Facebook will be able to track user activity on your catalogue and then there is a good one of ours Retargeting campaign will run through catalog so now what do we do that Let’s setup the catalog and see what’s good I went to Create Campaign and clicked Now let’s go and start a sales campaign so that inside it we can compile the catalogue We can see the catalogue sales ad campaigns If you try to set it up properly, Next let’s move on to manual sales campaigns Set up people now see that sales We chose this objective for the campaign if it is campaign level then ask us here

By Amjad Izhar
Contact: amjad.izhar@gmail.com
https://amjadizhar.blog

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